6 Interior Design Risks Worth Taking
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Do you tend to play it safe as an interior designer? That’s a fantastic quality to have in many situations. For example, you wouldn't dream of leaving budgets, timelines, or contract clauses up to chance. But growing your business and crafting outstanding designs means knowing when to stick to the rules and when to throw the playbook out the window. Here are six times it’s worth taking a risk, both in running your design business and your designs themselves.
On the Business Side
1. Specializing in a Niche Market
The prospect of narrowing your focus might initially seem counterintuitive, risking the alienation of a broader client base. But here’s the thing - carving out a niche for yourself actually helps you stand out to the perfect clients. Being known as the go-to person for, say, eco-friendly spaces or high-tech offices? That’s gold.
2. Charging for Consults
Asking for money right out the gate can feel awkward and awaken imposter syndrome. But this strategy serves a dual purpose. It underscores the value you bring to the table, ensuring clients are invested from the get-go, and sifts through to serious inquiries, saving you precious time and energy.
3. Delegating to an Assistant
Letting go of the reins a bit and delegating doesn’t have to mean losing your vision in the mix. It means you get to focus more on design and less on the nitty-gritty. And who knows? An assistant might just bring fresh ideas and energy to the table.
In Your Designs
4. Incorporating Vintage Items
Sure, sticking to the latest trends from popular stores might seem like the safe choice, but sprinkling your designs with a few choice vintage pieces? That's where the magic happens, adding layers of depth and story to a space.
5. Unusual Color Combinations
Neutrals and played-out color combos feel safe, but throwing in an unexpected pop of color can turn a room from "just nice" to "wow". Think a splash of neon in a sea of pastels or a dark, moody wall in a room full of brights.
6. Mixing Patterns and Materials
Yes, there's a fine line between eclectic harmony and chaotic clashes when it comes to blending textures, patterns, and materials. But with a discerning eye, the combination of different woods, metals, fabrics, and more can create a sensory feast.
Taking Smart Risks
So, how do you dive into these risks without sinking? It all starts with having a solid base—like a well-oiled workflow—and then setting aside a little playground for creativity. Allocate a portion of each project's timeline just for trying out new things. This way, you're not running off course; you're exploring potential within reason. Getting your hands on physical samples and leveraging 3D renders lets you test-drive your daring ideas before going all in. And when you're eyeing those bigger business moves? Start small. Do a bit of research into the market, and maybe even chat with a business guru. It's all about smart risks that let your creativity—and your business—soar.
Ultimately, the essence of interior design thrives on creativity, innovation, and a touch of daring. While risks come with their own set of fears and potential setbacks, they also open doors to breakthroughs and professional wins. Maybe the question isn't whether you can afford to take these risks, but rather, can you afford not to?
xx, Danae