Diverse Design Niches with Elite Design Assistants

At our core, we're more than just a team of talented assistants. We're a diverse group of professionals with an array of specialties ranging from Drafting and 3D Rendering to Project Management, Social Media Management, and Bookkeeping. But what you may not know is that many of our Virtual Design Assistants (VDAs) also have expertise in various design niches! Let's explore some of these niches and the kinds of tasks our VDAs are ready to assist you with:

Residential Design

At Elite Design Assistants, you'll find experts in optimizing space layouts and selecting color palettes, materials, and furnishings. They also bring your ideas to life through detailed drafting and immersive 3D visualizations.

Commercial Design

Count on our assistants to craft innovative and captivating retail spaces, seamlessly integrate corporate branding, and manage every aspect of project coordination for a successful outcome.

Hospitality Design

Our team includes professionals who can help you with conceptualizing themes for hotels, restaurants, and bars. They excel in curating custom furniture and decor, enhancing guest experiences through thoughtful design, and effectively managing budgets.

Construction

We offer expertise in reviewing plans, meticulously documentation, ensuring top-notch quality control, managing schedules, and sourcing materials at competitive rates.

Tiny Home Design

For those seeking compact living solutions, we have experts in ingenious space optimization, creative storage solutions, functional traffic flow, and the incorporation of sustainable materials, which is often a key aspect of tiny home design.

Airbnbs and Short-Term Rental Design

Chat with your VDA about how to elevate your short-term rental spaces. They shine when it comes to interior styling to attract guests and offer strategic recommendations for guest-friendly amenities and decor.

Long-Term Rental Design

Elite Design Assistants brings you specialists in designing spaces with long-term tenant comfort in mind, and they suggest updates to enhance rental value to make the rental a low-hassle, profitable venture for you.

Value-Add Projects

We have professionals who are experienced in enhancing property values through cost-effective renovations. They offer budget-conscious renovation ideas, high ROI improvement suggestions, and provide dependable project management for value-adding renovations.

Historical/Heritage Preservation

We have assistants who are well-versed in preserving historical homes or buildings. They specialize in respecting period-appropriate design while harmoniously incorporating the best and newest design trends.

Corporate Office Design

Within our team, you'll find VDAs who excel in designing modern, ergonomic workspaces. They integrate brand identity into interior elements and select office furniture that aligns with your vision.

Co-Working Space Design

Our assistants are skilled in crafting flexible and collaborative workspaces. They suggest amenities that foster community, offer flexible design solutions, and implement strategies to attract and retain tenants.

Cannabis-Related Projects

We have VDAs who are in the know about the evolving cannabis industry and specialize in designing contemporary, compliant, and inviting spaces.

Smart Home Design

Gain valuable insight and assistance with home automation or domotics, smart lighting, security systems, and user-friendly interfaces to create the ultimate modern living spaces.

E-Design

Our VDAs can virtually transform spaces, create inspiring mood boards, and curate detailed shopping lists to bring your vision to life with ease.

No matter your unique design niche, we're here to support you in your work. Whether you need assistance with administrative tasks or require a dedicated partner to help you bring your design visions to life, reach out to us, and we'll match you with a Virtual Design Assistant who is the perfect fit for your project. Your success is our priority, and we're excited to be a part of your design journey.

xx, Danae

A Breakdown of 7 Software Solutions for Your Interior Design Business

Navigating the business of interior design often feels like an ongoing journey of trial and error. Perhaps you've found yourself switching between various programs and platforms, seeking that elusive efficiency. The nagging feeling that there must be a resource out there to help you avoid redundant work and prevent important details from slipping through the cracks is all too familiar. Well, good news – I've done some of the homework for you. In this article, you'll find an overview of the most promising players in the realm of project management software. Let's dive in!

1. StyleRow

• Who it's for: Interior designers and design professionals

• What's great about it: StyleRow offers a seamless platform that combines project management with sourcing and procurement. Its powerful integrations with industry suppliers and manufacturers make it a one-stop solution for managing projects from conception to completion.

• Considerations to note: The learning curve for fully utilizing all features can be steep for beginners.

• Pricing: StyleRow offers a free version with limited features, and premium plans start at $49/month. Try their 14-day free trial.

2. Dubsado

• Who it's for: Service-based businesses including interior designers

• What's great about it: Dubsado is renowned for its customizable forms, contracts, and automation features. It enables designers to streamline client onboarding, track project progress, and manage payments, all in one platform.

• Considerations to note: The user interface can be overwhelming initially, and some users might find the design customization options a bit limited.

• Pricing: Dubsado offers a free trial with limited features, and plans start at $20/month or $200/year.

3. Monday

• Who it's for: Teams of all types, including interior design teams

• What's great about it: Monday is a highly visual and versatile platform that helps teams manage tasks, projects, and workflows. With customizable templates, it's easy for designers to tailor the platform to their specific needs.

• Considerations to note: The pricing can be relatively high for smaller design firms, and the learning curve might be steeper for some users.

• Pricing: Monday offers various pricing tiers, starting at $0 for 2 seats or $24/seat per month for unlimited seats. You can try most of their plans with a 14-day free trial.

4. Materlog

• Who it's for: Interior designers and architects

• What's great about it: Materlog is designed specifically for design professionals, offering procurement tracking and supplier communication services to take those tasks off your plate.

• Considerations to note: Some users might miss more features such as visual presentations of selections by room.

• Pricing: Materlog starts at $45 per month, and they currently have a waitlist. You can also contact them for a tailored pricing plan.

5. Alcove

• Who it's for: Interior designers, builders, and purchasing agents

• What's great about it: Alcove combines project management with visual collaboration. Designers can create mood boards, gather feedback, automate tracking, and manage orders and financials seamlessly, all in a visually appealing environment. It even offers Gmail integration.

• Considerations to note: It’s a newer platform and, consequently, not as tried-and-true as some others.

• Pricing: Plans start at $75/month. Try their 30-day free trial.

6. Gather

• Who it's for: Mid- to large-size interior design teams

• What's great about it: Gather is designed to streamline the procurement and tracking of FF&E. It helps designers manage specifications, documentation, orders, and tracking in a user-friendly way. Gather includes useful features like a clipper tool and messaging with team members and clients.

• Considerations to note: It may be cost-prohibitive for smaller design firms.

• Pricing: Gather’s plans start at $165/monthly (annual commitment) for 5 seats, and they also offer custom pricing for teams larger than 10. A free trial can be requested.

7. Gold Star Pro

• Who it's for: Interior designers and design firms

• What's great about it: Gold Star Pro offers an all-in-one back-end business management solution for everything from social media content scheduling to Facebook and Google ads to email communication. Its interface makes it easy for designers to stay organized and keep clients informed. Basically, it takes care of the essential tasks that are furthest from actually designing.

• Considerations to note: While this software effectively aids in managing various backend aspects of business operations and promotion, it doesn’t include many of the features that design project management programs often do include, such as product libraries or order tracking.

• Pricing: Gold Star Pro offers a 14-day free trial, with plans starting at $97/month.

As you can see, a diverse array of programs is emerging, aimed at alleviating the operational demands of the business facet within the realm of interior design. Fortunately, you can take advantage of the free trials that these offer and find the program that is most aligned with your own firm. Discovering the perfect match has the potential to be transformative for your interior design business!

xx, Danae

Join the Conversation: Bridging the Gaps in Interior Design Software

Whether you're a seasoned industry expert or a budding designer, the demand for comprehensive software solutions is on the rise. Despite the availability of numerous popular platforms, there persists a longing among interior designers for a system that bridges the functional gaps and takes their productivity to new heights. As an advocate for enhancing the industry, I believe it's time to initiate a meaningful conversation and identify the missing pieces. By doing so, we can inspire developers to bridge these gaps and create the ultimate all-in-one solution that seamlessly integrates project management and administrative features, meeting the common functional needs sought after by designers like you.

I invite you to explore this (surely incomplete) list of functions that I repeatedly hear designers seeking in a project management program. What would you add?

• Task Tracking

• Time Tracking

• Procurement Tracking

• Project Timeline & Milestones

• Team Communication

• Client Communication

• Vendor Portfolio

• Material & Product Library

• Clipper Tool Extension

• Design Resource Library

• File Storage

• Moodboard & Presentation Creation

• 2D & 3D Drawing

• Budget Tracking

• Template Creation

• Invoicing & Purchase Orders

• Bookkeeping

• Performance Analytics

• Mobile App Compatibility

And to think these are just some of the many moving parts that designers juggle behind each beautiful project! Beyond these crucial functions, I often come across shared grievances from designers concerning the project management program they utilize. Do any of these hit close to home for you?

• Poor User Interface (UI) Design

• Limited Integration

• Complexity and Learning Curve

• Limited Collaboration and Communication Features

• Insufficient Customization

• High or Inflexible Pricing Plans

• Unreliable Customer Support

Calling all the visionary minds shaping the industry! It’s time to share your thoughts on the improvements and features you would like to see in interior design software. If you would like to participate in our questionnaire, feel free to draw inspiration from the points above that ring true for you or add your own unique insights. We’d love to hear from you!

We eagerly await your insights and thank you for being a part of this journey towards innovation and excellence in the interior design industry!

xx, Danae

Feel Joy, Balance, and Abundance in Your Business with The Interior Design Standard

As you know, Elite Design Assistants takes pride in providing helpful tips, information, and resources to you about the interior design industry that will help you succeed in running the most fulfilling and profitable business possible. That’s why we want to share The Interior Design Standard with you! 

It’s time to get your structure and mindset in place so that you can fully step into your confidence as an entrepreneur. The Interior Design Standard is the ONLY program that provides a turnkey business model for a wildly profitable design firm.  

The Interior Design Standard was created by Sandra Funk, CEO and Creative Director of House of Funk, a boutique interior design and renovation firm that has award-winning designs featured in publications such as Elle Décor, House Beautiful, The Huffington Post, Aspire Design and Home, and Luxe Interiors + Design. 

WHY IS THE INTERIOR DESIGN STANDARD FOR YOU?

With hundreds of designers saying the Standard has changed their lives, we wanted to break down why you should be looking at this program. It’s for you if…

• You’re tired of all the different ways of doing business and you’re ready for ONE tried and true business model that both you and your clients will love. 

• You’re stuck in the day-to-day tasks and lack the systems and processes to get your team running like a well-oiled machine while you’re out landing dream clients. 

• You’re looking for a trusted advisor to give you the step-by-step process that’s been tested over a 20+ year career and by hundreds of designers. 

If any of the above resonates, The Interior Design Standard is for you!

WHAT’S INSIDE THE INTERIOR DESIGN STANDARD?

Delivered in a friendly digital format, this program enables you to digest and implement at your own pace because you have lifetime access! The program includes 6 modules showing you all the things you need to take your business from surviving to thriving. 

Modules Include: 

• Module 1: Master the Tech to Catapult Ahead

• Module 2: Confidently Price Your Services for Ideal Clients

• Module 3: Attract & Land Ideal Clients

• Module 4: Scale with Streamlined Processes

• Module 5: Improve Your Buying Power & Trade Relationships

• Module 6: Develop Your Dream Team

Editable process and contract templates along with live virtual community events, access to the ultimate design community: the Standard Inner Circle, and 4 expert lessons make this program AMAZING!

Expert Lessons Include: 

• Budgeting for Profit with Peter Lang of the Designer CPA

• Mindset Matters with Jordan Gill of Systems Saved Me

• Closing the Sale with LuAnn Nigara of A Well-Designed Business

• Automation for Success with Nicole Heymer of Glory & Brand

STILL THINKING ABOUT IT? 

Maybe you desire to work with fewer, larger projects, to break into your dream market, or to finally set up systems. Whatever your reason, if you’re determined to transform your firm into a thriving interior design business that will run so efficiently that you will have time to do what you love (the design part!), this program is for you! 

AN ELITE BONUS

Any NEW designer who signs up using my link will receive 5 FREE HOURS of Admin Services from Elite Design Assistants! Upon registering for The Interior Design Standard using our link, please email me at danae@elitedesignassistants.com to take advantage of this great deal!

The next Standard Session begins on September 24, 2023, and seats are limited to ensure a high-quality community experience!

Get joy, balance, and abundance in your interior design business by reserving your spot today!

RESERVE YOUR SPOT! 

As always, please feel free to reach out if you have questions!

Have a wonderful day! 

xx, Danae

A Deep Dive into StyleRow's Project Management Toolkit

I never miss a chance to discover emerging technologies and innovative software solutions for interior designers, that’s why I recently attended a demo for StyleRow. This platform caters to interior designers, home stagers, developers, and real estate investors, promising an integrated approach to project management that could solve common pain points and redefine your design process. I’m excited to share what I learned and let you see for yourself whether you think StyleRow could be the answer you’ve been looking for.

Connecting Teams, Clients, and Vendors

Communication is the cornerstone of design success, and StyleRow addresses this by providing distinct views for teams, clients, and vendors. This way, you can seamlessly manage task lists and maintain streamlined communication across multiple layers all within the platform.

Streamlined Team Workflow

StyleRow shines particularly brightly in team-based environments. Imagine a scenario where the lead designer compiles a list of required items, which then allows the design assistant to source each of these items seamlessly. This systematic process is meticulously tracked from inception to completion, with the platform sending timely notifications for any updates or revisions.

Centralized Product Information and Progress Tracking

Input all of the essential product information, from pricing to lead times, and keep track of its status with an easy drop-down menu instead of typing out notes each time. Additionally, the Team Messaging tool facilitates real-time progress updates among team members, fostering an environment of collaboration.

Mastering Organization

Simultaneously manage unlimited projects on StyleRow. Inside each project, categorized folders meticulously document every facet, ranging from initial inspiration photos and floorplans to sourcing endeavors. The platform even includes a clipping tool to save products from various vendor and retail sites, all of which can be stored in a master product library. Manage your time with its optional built-in time tracker.

Comprehensive Tools

You can forget about formatting and filling out spreadsheets and doing double work. This is a toolkit for managing every aspect of your projects, from crafting master shipment tracking lists and finish schedules to material schedules and even adding services such as painting.

Empowering Financial Management

StyleRow makes exporting data to Excel or presentation formats a breeze, while the platform's QuickBooks integration facilitates seamless creation of purchase orders and invoices. Moreover, StyleRow provides an embedded budgeting tool to conveniently track client budgets.

Client Dashboard for Enhanced Interaction

StyleRow enhances the client-designer relationship by providing an interactive client dashboard. This dashboard allows clients to view your proposals and sign off on budgets, orders, and more, all through a shared link. As a designer, you retain total control over the information presented, offering a tailored experience for your clients.

Visual and Functional Harmony

Last but not least, the platform is designed in an intuitive and aesthetically pleasing way, which is something that you, as an interior designer, will surely appreciate!

Affordable Pricing

With its wealth of tools and capabilities, StyleRow offers competitive pricing, catering to teams of up to 5 members at $49.99/month and individuals at $29/month or $299/annually.

If you’re curious to see more, check out their introductory video below, book a demo, or take advantage of their 14-day free trial!

xx, Danae

Planning Like a Pro: 6 Effective Tips for Organizing Your Editorial Calendar

If you're reading this, chances are you can understand the struggle all too well. It's the middle of the week, and you haven't managed to share anything on Instagram yet. On top of that, you have a backlog of content from site visits that you haven't had the chance to sift through. As an interior designer, “social media manager” can feel like yet another hat you have to wear.. But fear not! By implementing a well-designed editorial calendar, you can bring order to the chaos and find your rhythm in no time. Let’s dive in.

An editorial calendar can be described as a comprehensive plan outlining specific themes, determining the content you'll post on designated days, and scheduling it well in advance, often spanning weeks or even months. This includes photos and videos for social media, newsletters, blog content, and anything else you share online. So, how can you make the most of it?

1. Use an effective platform.

You may already be using project management software or programs that you could also use for creating your editorial calendar. Incorporate your content into your workspace scope. Asana, Trello, and Monday.com are just a few popular options.

2. Keep your files together.

Even if you don’t have time to sort through all your photos and videos the same day, take 3 minutes to do a content dump to a sub-folder, within your master content folder. Name it in a way that allows you to find it easily in the future (e.g. Paint Sample Site Visit).

3. Block out your planning time.

Instead of scrambling to create content in short, stressful bursts, schedule regular time, such as once every two weeks, to sit down and consider your current marketing strategy along with your firm's latest highlights. Map out a plan for the next month and generate ideas for the following months.

4. Set notifications and reminders.

Having a plan is great, but it can easily slip your mind. Set scheduled reminders to post your content. Some project management platforms integrate with social media management tools, enabling you to schedule and publish posts directly from the platform. Aim to post during high-traffic hours, and keep an eye on the times that tend to be most successful for you.

5. Alternate types of content.

To keep things fresh and interesting, alternate between different types of content. Include behind-the-scenes progress photos, day-in-the-life reels, images related to your blog posts, seasonal posts, and high-quality portfolio shots. Ensure that everything aligns with your brand identity and aesthetic. Maintain a master timeline of content topics to have a quick overview of your posting history.

6. Outsource.

You actually don’t have to do all of this on your own. Conceiving all the ideas behind your content can be time-consuming, yet maintaining an online presence is crucial. Consider meeting with a Virtual Design Assistant to brief them on your brand identity and voice. They can take a lot of the work off your plate, so you can spend more time actually designing!

By calmly curating your content themes and setting a realistic posting frequency, you can ensure a steady flow of captivating posts that resonate with your target audience. Don't be afraid to collaborate with guest contributors and align your content with key events to further enhance your online presence. And remember, a content bank is your best friend for storing and organizing ideas. So, get planning and watch your interior design brand flourish in the online realm!

xx, Danae

---

DIGITAL TEMPLATES?

We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download! 

Setting Boundaries with Your Interior Design Clients: Myths and Strategies

You’re friendly, you’re responsive, and you show up for your clients. As an interior designer, these are all fantastic qualities that have likely helped you develop strong relationships with your clients. However, without proper boundaries, you may find yourself experiencing scope creep and burnout. Fortunately, there are ways to set boundaries with your clients that will ultimately benefit both you and your business. Let's explore some common myths and counterstrategies below.

Myth: You need to be available to your clients 24/7.

Reality: One of the most important boundaries to establish is how and when you can be reached. Clearly define acceptable channels of communication and schedules, and share these guidelines during the initial consultation. For example, you may want to limit written communication to email or schedule weekly check-ins via phone or video chat. Be sure to establish clear expectations and put them in writing as part of the contract. When laying out your limits, frame them in a positive way. Instead of saying, "Do NOT contact me via text message," you could say, "Our team will be happy to receive your questions via email and offer updates during our weekly check-ins."

Myth: Reasonable clients know better than to call on weekends or ask for extra favors.

Reality: While your clients are probably reasonable people, they may not be familiar with the interior design process. As such, it's your job to educate them about your policies and procedures. Don't assume that certain expectations are obvious; be explicit about them from the beginning of the project. For example, if you charge extra for revisions or changes beyond a certain point, make sure this is communicated in writing and discussed before any work begins. By stating the obvious, you can avoid misunderstandings and help your clients feel more secure about the project.

Myth: If a client makes a request outside of the agreed-upon scope, you should say no.

Reality: Well, it’s important to clarify that you can say no, especially if you don't have the capacity or desire to take on additional tasks or revisions. But can you offer a realistic alternative that works for everyone? Can you outsource certain tasks so you’re not overwhelmed by the added workload? If so, instead of simply saying no, try saying, "Yes, we can do that! However, that task falls outside of the agreed-upon scope and will come with an hourly charge. Shall we proceed?" By offering solutions rather than simply saying no, you can provide excellent service and potentially upsell your services while still keeping your scope defined and fair.

Myth: Texting back really quick on a Sunday isn’t going to eat into your free time.

Reality: If you go against your own word, you risk clients losing respect for them and expecting you to continue texting them back at all hours. It can be easy to forget that clients often feel better cared for when you are assertive and stick to your boundaries because it shows you’re confident in your experience. So avoid making exceptions or bending the rules, as this can lead to confusion. By being consistent, you will create a clear and predictable framework for the project that will help it run more smoothly.

Myth: You'll feel more relaxed if you address business matters right away.

Reality: OK, hold on. I’m not saying to let your tasks pile up beyond control, but subscribing to this belief muddles the line between work and personal life. There will always be things that need your attention, but the fact is they can wait, and it can be a tough learning process to start to accept that you have a full inbox and still stay present and engaged with your downtime activities. Set an automatic email reply if you’re worried about inquiries going unattended. But guarding your personal time is essential to avoid burnout and resentment. Besides, you’ll bring your best energy and performance to work when you rest properly and have a life outside of it.

A final note: Remember that your boundaries are your own, and you don't need to compare yourself to other designers or let anyone tell you how these things are done. Don't be afraid to assert them firmly and as many times as you need to. With clear boundaries in place, you can create a project experience that is both efficient and enjoyable for all, leaving you energized and ready to take on the next challenge.

xx, Danae

Passive Income for Interior Designers: Printable Art

Interior designers often have creative skills that go beyond their ability to design attractive spaces, including a passion for art and the talent to create their own unique pieces for clients. There are many designers who have created a stream of passive income by selling printable art on their website or on sites like Etsy. This is artwork that they created one time and can sell for years as a digital download, without any additional work.

As a designer, you have the advantage of controlling the selection of artwork for your clients, including choosing the design, size, matting, and framing, and can utilize this skill to create and sell your own artwork on your website. By creating your own artwork, you can not only showcase your artistic abilities but also provide one-of-a-kind pieces for your clients and create another stream of income for yourself. 

Creating digital download printable art is simple and can be done with a basic understanding of design software, such as Canva or Adobe Illustrator, and the ability to save the file in a high-resolution format. Once a designer creates the artwork and converts it into a digital download format, they can sell it repeatedly on their website, making it a great source of passive income. You can market your printable art through newsletters and on social media. If you feature your own art in your interior design projects, you can use your project photos to market your art shop.

If you're interested in selling printable art, there are several platforms you can use to get started, like Etsy, Shopify or even opening a shop on your own website. This is an excellent way to create a stream of passive income while also showcasing your artistic talents.

xx, Danae

How to Attract the Right Design Projects (and Say No to the Wrong Ones)

As an interior designer, you love what you do. But let's be honest, sometimes it's tempting to say "yes" to every project that comes your way, even ones that don’t thrill you. It's easy to think that taking on every job will bring more money, more exposure, and more success. But the truth is that turning down projects is an essential part of running a successful design business. So let’s explore some key considerations for filtering inquiries and rejecting poor matches gracefully.

Identify Your Niche and Goals

Choosing the right project starts with identifying your specialty and interests. Think about your ideal client and the type of design work that excites you the most. For instance, if you're a minimalist designer, it might not be a good fit to take on a project for someone who wants a cluttered and eclectic space. Focusing on your strengths and passions will not only make the project more enjoyable for you, but it will also result in a better outcome for the client and boost your portfolio in the desired direction.

Keep Your Online Presence in Line

Your website and online content are crucial assets in representing your business and its image. Having a consistent brand identity helps to weed out clients who won't resonate with your style or vision. On the other hand, a well-crafted brand image will be more memorable and attract the right clients who share your design philosophy and aesthetic, leading to better projects for you. In addition, if your website provides clear information about your services and pricing, it’s more likely that you’ll hear from people who are already keen on what you have to offer.

Screen Inquiries with Your Questionnaire

Investing time and effort into creating an intentional online inquiry form can save you a lot of future work. Not only does it help filter out inquiries that may not be a solid match, but it’s also a way for potential clients to get to know your business. By asking specific questions about aspects including style, budget, scope, and timeline, your online form can effectively attract clients who are aligned with you. Using limited multiple-choice options, especially with a budget, offers insight into your price range and can also prevent mismatches from contacting you in the first place. Even if an unsuitable client still reaches out, your online form can still help you quickly determine whether or not they're a good fit.

Go With Your Gut

One of the most important things to take into account when choosing a design project is your gut instinct. If something feels off or if you have any doubts about the project or the client, you shouldn’t underestimate your intuition. Your gut instinct is often your subconscious picking up on something that your conscious mind may not have noticed. Trusting your gut can save you a lot of time, energy, and possibly negative experiences.

Turn Down Projects with Grace

It's inevitable that there will still be some projects that won't move forward as hoped. When you come to that realization, send the interested parties a gracious email that thanks them for their interest and recommends other designers who could be a better match for their project. You could say something like: "Thank you for reaching out to us. We appreciate your interest in our work! After carefully reviewing your inquiry, we believe that other designers could be a better match for your needs in terms of [budget/style/timeline]." This approach shows your professionalism and consideration, and it’s a win-win-win situation if you have a referral agreement with designers whose specialties or capacities are outside of yours.

It's natural to feel hesitant about turning down a potential project, especially when business is slow. However, it's essential to recognize the value of saying "no" to the wrong match. Doing so doesn’t mean waiting around for the perfect project to come along, but rather keeps you free to fine-tune your marketing strategies so that a better match can find you. In the end, it's about building a fulfilling career in interior design, and that starts with making the right choices about the projects you take on.

xx, Danae

Passive Income for Interior Designers: Website Ads

If you're an interior designer looking for additional revenue streams, displaying ads on your website that are specifically tailored to your niche can be a profitable opportunity. In this post, we will explain how interior designers can monetize their websites by showcasing relevant ads, opening up the opportunity for a new stream of passive income. Here are the steps to take to create a revenue stream using website ads for interior designers:

1. Create a website or blog. The first step is to create a website or blog that showcases your interior design skills and attracts visitors interested in home decor. Additionally, you will want to build your audience by promoting your website on social media and creating an email list. It’s important that you create a blog or website that is authentic to you.

2. Choose an ad network. Choose an ad network that's relevant to your niche, such as AdSense for Home and Garden, Google AdSense, AdThrive, Mediavine or Houzz Ads. Which ad provider you choose may depend on how many visits your website receives each month. These networks will provide you with ads that are relevant to your audience.

3. Place ads on your website. Once you've signed up for an ad network, place the ads on your website. This can be done by adding the ad code to your website's header, sidebar, or footer. Try to choose ads that blend well with your brand so that they feel like a natural part of your website.

4. Drive traffic to your website. To increase your passive income from ads, you'll need to drive traffic to your website. You can do this by creating high-quality content, optimizing your website for search engines, and promoting your website on social media.

5. Monitor the performance of your ads. Keep track of how your ads are performing by using the analytics tools provided by your ad network. This will help you determine which ads are working well and which ones need to be tweaked.

6. Optimize your ads. To maximize your earnings, you can experiment with different ad formats, placements, and networks. This will help you find the best combination of ads for your audience and website. When you make updates to your website, you may need to make changes to your ads to keep a cohesive feel to your site.

Remember that building another stream of income from ads takes time, trial and error, and patience. However, by creating valuable content and optimizing your ads, you can turn your interior design website or blog into a profitable source of passive income.

xx, Danae

Lights, Camera, Conversation: How Video Marketing Can Drive Your Interior Design Business

Do you remember when Instagram was solely for photos? Then came the advent of videos, and the TikTok revolution. The trend is clear: people crave videos that are short, engaging, and informative. Perhaps you already share snippets of your projects on Instagram stories, but are you leveraging video marketing to its full potential? Let’s explore the benefits of video marketing for your interior design studio, and how it can help you achieve your business goals.

Showcase Your Best Work

Incorporating videos into your marketing strategy enables you to lead potential clients on a tour of your company and services, highlighting the aspects that you most want them to see. Instead of leaving them to navigate your website aimlessly, you have a golden opportunity to present your design studio in an engaging and immersive manner.

Personalize Your Brand

Videos also give you the chance to introduce yourself and put a friendly face to your name. It creates a great first impression and adds a surprisingly rare human touch. It helps viewers to feel like they know you and builds trust, making you feel like a real person they would like to work with. See it for yourself and check out my welcome video on my home page!

Educate Your Audience

By using videos, you can engage with your audience and provide them with information about your interior design services, the design process, and the advantages of working with your studio. In addition, this helps you to attract the right type of clients who are genuinely interested in working with you and are more likely to seek further details if they perceive a good match.

Amplify Your Reach

Video content is more likely to be shared on social media than any other type of content. This means that by creating high-quality videos, you can increase your reach and engagement across social media platforms such as Instagram, Facebook, TikTok, and YouTube. Not only can this help to attract new clients, but it can also help to create a buzz around your brand and generate more interest in your services.

Improve Brand Recall

Video marketing is all about creating a memorable experience for your audience. By using dynamic visuals, music, and storytelling, you can create a video that resonates with your audience emotionally and leaves a lasting impression. This can help to keep your brand top of mind for potential clients and make them more likely to choose your studio over others when it comes time to hire an interior designer.

If you're wondering what kind of content you can include in your videos, here are some ideas to get you started:

• A welcome or introductory video

• Video tours of your completed projects with before-and-afters

• Behind the scenes of your projects and studio life

• Design tips and tricks offering value and establishing authority

• Q&A sessions with questions from followers

• Client testimonials

Of course, creating high-quality videos can be time-consuming and require a certain level of experience and skill. That’s where we can help. Our virtual design assistant team includes members with expertise in creating engaging, visually stunning videos that capture the essence of your interior design studio. Whether you need a brand video to introduce your business (like mine!), a portfolio video to highlight your best work or a behind-the-scenes look at your design process, we can match you with an assistant who can help bring your vision to life.

xx, Danae 

Passive Income for Interior Designers: Course Creation

Interior designers have a wealth of knowledge and expertise that can be shared with others. One way to do this while also generating passive income is by creating online courses. By creating courses, designers can reach a wider audience and establish themselves as an authority in the field of interior design. Plus, courses provide a great opportunity to earn money while helping others learn valuable skills. In this blog post, we'll explore the benefits of creating courses for an interior designer. 

Generate Passive Income 

After selecting a platform that supports the creation and distribution of courses such as YouTube, Skillshare or Teachable, designers can upload their videos to these sites and earn a commission for views or minutes watched of their course. If the designer has created a comprehensive learning experience that includes video lectures and thorough course materials there’s no doubt the designer will earn royalties throughout the month. 

Establish Authority in the Field of Interior Design 

Interior designers can use courses to show their skills and knowledge of the industry. This can help them gain a following and build credibility. Whether the designer chooses to create their course for homeowners or aspiring interior designers, it’s a perfect way to showcase their expertise. 

Reach a Wider Audience 

Courses allow interior designers to reach a global audience, meaning that anyone with an internet connection can access their course. Additionally, many people are unable to attend in person classes due to work or family commitments, making online courses an appealing option for those who want to learn on their own schedule. By offering courses that can be taken at any time, interior designers can appeal to a broader audience who might not have been able to participate otherwise. 

Expand Business Opportunities

Creating courses can also lead to new business opportunities. Interior designers who create courses can attract new clients who are interested in their services, and they can also offer additional services such as one-on-one coaching or consulting.

Tips for Creating a Course 

1. Decide on your target audience. Decide on who you want to teach, what their skill level is, and what they want to learn. This will help you create a course that meets their needs. 

2. Create a course outline. Your outline should include key concepts, learning objectives, and course materials such as videos, presentation slides, activities, and quizzes. 

3. Choose a platform. There are many platforms available to upload your course to, with different pros and cons. The key is to find one that fits your budget and technical skills. Skillshare, Udemy, and Coursera are popular course sites and people also use YouTube. 

4. Create exceptional content. You want your course to stand out and you can do this by creating high-quality content like videos, worksheets, quizzes and showing real-life scenarios to engage and educate your students. 

5. Market your course. It’s important to get your audience excited about your course. You can do this by promoting your course on social media, in Facebook groups, on LinkedIn, and contributing to a publication or podcast where you can mention your new course.  

In conclusion, creating courses is an excellent way for interior designers to share their expertise and create another stream of income. Whether you're just starting out or are an experienced interior designer, creating courses is a great way to share your knowledge and expand your business.

xx, Danae 

Passive Income for Interior Designers: Affiliate Marketing

Interior designers with a strong online presence or who have a very specific niche are very well-suited for using affiliate marketing to create a stream of passive income. Affiliate marketing works by a company providing a commission to a designer who has successfully promoted their product. A simple way to use affiliate marketing is through shoppable mood boards or creating a shop with affiliate links on your website.

How Interior Designers Can Get Started with Affiliate Marketing

1. Identify products that you are using in your projects or recommending regularly to clients.

2. Research affiliate marketing programs offered by those brands and companies. Many companies offer a way to earn a commission if a client purchases a product from your recommendation.

3. Apply to be an affiliate marketer. Once approved, the designer can begin to promote their favorite products on social media, through blog posts or newsletters, or by creating shoppable mood boards.

4. When someone purchases through the designer’s affiliate link, the interior designer earns a commission.

By using affiliate marketing, interior designers can earn passive income without having to actively sell their favorite products. However, it's strongly advised to disclose affiliate links and be transparent about any financial incentives involved to maintain trust with your audience and clients.

Benefits of Using Affiliate Marketing to Create Passive Income

It’s low-risk: Getting started with affiliate marketing doesn’t require much upfront investment as joining an affiliate marketing program is usually free and promoting the items can be done on social media or a designer’s website.

It’s hassle-free: The designer is not responsible for any shipping responsibilities or keeping inventory.

It’s a way to gain exposure to new brands and products: By partnering with reputable companies, interior designers can be the first to know of new products.

It helps create additional income streams: Affiliate marketing allows designers to create passive income while still focusing on their main services.

Tips for Successful Affiliate Marketing

Choose relevant products that align with the designer’s brand and their target audience: For example, an interior designer who focuses on sustainable design would benefit from promoting products from brands that are eco-friendly. Well-received promotions will result in higher conversion rates.

Create high-quality content to promote products in a natural way: A carefully-curated shoppable mood board that compliments the designer’s brand can be promoted on social media or blog posts to show clients what products they are loving at the moment.

Be transparent about affiliate links: This can be done by mentioning that a link is an affiliate link or by using hashtags like #ad or #affiliate when posting on social media.

Where to Get Started

There are many sites for interior designers to get started as an affiliate marketer. You may have heard of some, such as Side Door and RewardStyle. Or you may not know that sites you’re already using, like Wayfair and Amazon, have affiliate programs. The most important aspect is finding a company that aligns with your brand and target audience.

In short, any interior designer who is interested in creating additional income streams and has an online platform and audience can potentially benefit from affiliate marketing.

xx, Danae

6 Simple Ideas for Effective Virtual Team Building

Are you an interior designer with remote employees or outsourcing collaborators? Then you know how challenging it can be to maintain open communication and build a sense of camaraderie while juggling everything else. While the idea of team-building can elicit mixed reactions, it's a worthwhile and sorely underestimated investment for any business owner. By fostering connections between team members, you can deepen their bonds and improve communication, leading to better work performance, productivity, and job satisfaction.

The good news is that virtual team-building exercises don’t have to be complicated, time-consuming, or necessarily cost you a penny. From simple check-ins to team games, you can build a stronger and happier team. Here are some easy ideas to get started.

Master your online platforms and software.

To create a strong sense of community and effective communication in a virtual team, it's important to make the most of an online platform like Slack, Asana, or Trello. These platforms provide a space for colleagues to interact, share ideas, and collaborate seamlessly. Knowing your way around your video conferencing platform of choice, such as Zoom or Google Meet, is essential, as features like screen sharing, breakout rooms, whiteboards, and remote control are indispensable tools for virtual communication.

Set regular team meetings.

By scheduling regular company-wide communication, you can create a welcoming environment that encourages everyone to share their thoughts and ideas. These meetings help to keep everyone informed, ensure that short and long-term goals are within sight, and give everyone a voice. To make the meetings more engaging, consider starting by having each person share their "high" and "low" of the week, whether it be work-related or not. Alternatively, you can kick off team meetings with an icebreaker question to get everyone thinking and interacting, such as “If you were alone in a dark cabin, with only one match and a lamp, a fireplace, and a candle to choose from, which would you light first?”

Welcome feedback.

While team meetings can be a great forum for sharing ideas, they may not be the best place for constructive criticism. To encourage honest feedback, consider setting up a virtual “suggestion box” for anonymous submissions, and commit to reading and addressing them once a month. Additionally, taking the time to check in with each team member individually can provide valuable insights and allow for open discussion on what's working well and areas that could be improved. Even though you have the final say in your own business, being receptive to your team's feedback can be incredibly valuable.

Celebrate the wins.

It's easy to get caught up in the momentum of completing tasks and immediately move on to the next one. But taking a beat to celebrate big milestones (completing an important project) or small successes (finding a creative solution to a design conundrum) boosts morale and pumps the team up to keep going. Whether it’s a quick shout-out in a team meeting or an Uber Eats gift card for a job well done, the gesture goes a long way. When team members feel appreciated and united, their performance tends to improve, so it’s truly a win-win.

Play online games together.

One great way to encourage team bonding is by playing online games together, especially those that require collaboration and communication skills. Set a time limit beforehand and inform your team about it, so that no one gets stressed about time constraints and can organize their workday accordingly. Then it’s time to have fun! Here are some options:

• "Can You Hear Me Now?" is a virtual game that requires excellent communication skills and collaboration. One team member becomes the speaker, and the others are artists. The speaker must describe a randomly generated image using only geometric shapes, and the artists must draw it and then share their masterpieces. The game is not only fun but also teaches the importance of effective communication in a remote team setting.

• Pancakes vs Waffles is a decision-making discussion game that encourages team members to share their values. In each round, the team must choose between two options (such as Pancakes vs Waffles), with one being eliminated each time. The game starts with a simple choice and gradually becomes more personal as new options are added. The game mechanics are helpful for virtual team building because they create a low-stakes environment for sharing personal values.

• There are infinite online games that you can play with your remote team, whether competing in groups or individually. Online trivia, quizzes, and games are a great way to spark enthusiasm. Some fantastic free options are Words with Friends, Scattergories, Skribbl (like Pictionary), TypingTest, or even Geoguessr. If you use Slack, you probably already know about their own game apps. Why not create a “Guess Who” quiz on Kahoot with fun facts about you and your team members? There are also paid platforms designed specifically for team-building experiences, such as QuizBreaker or TriviaMaker.

Spend time together offline.

If it's feasible within your company's budget and team members’ travel abilities, consider renting a property that can accommodate everyone and planning a fun itinerary with both group sessions and activities. Make sure to leave enough free time for spontaneous deep conversations that can really strengthen your team bonds. Otherwise, meeting to attend industry events together is a great way to keep up with design trends and also bond and learn as a team.

As you can see, when it comes to team-building activities, there are endless options to choose from. From team meetings to virtual games, the most important thing is to create an environment that fosters open dialogue, collaboration, and enjoyment among your team members–yourself included–who are the driving force behind your company's success. Not only will it add some joy and insight into your work day, but investing in your team today will reap high returns for your company. So why not start planning a team-building activity today and watch your team thrive?

xx, Danae

Passive Income for Interior Designers: YouTube

A perfect passive income option for designers who also enjoy public speaking and have confidence in front of a camera is creating a YouTube channel. The amount of ideas for interior design video content is endless and it could be a fun way to create another stream of income.

YouTube Video Ideas 

1. Decorating Tips + Tricks: Viewers would love to see how designers decorate different spaces around their home, such as a bookshelf, a reading corner, or the fireplace mantel. Interior designers can also show how they create cohesive color schemes and choose different patterns that work together. If you have a niche aesthetic, this could be a great way to show viewers how to pick different design items and why.

2. Behind-The-Scenes Look: Taking viewers behind the scenes of a project, from showing how to create a mood board to creating renders for the project and the big final reveal is a great idea for a YouTube video or even a series of videos. Showing the professional process is really interesting for viewers and potential clients. Designers can showcase how they keep their client’s interests and desires in mind while bringing their vision to life. 

3. Q & A Video: If you are getting direct messages on social media, a perfect way to answer those questions is through a YouTube video. Questions could vary from being about the design process, how-to questions, or even just about your professional background. This is a personable way to let viewers and potential clients get to know you. 

4. Design Challenges: Choosing to tackle a realistic design challenge like creating a furniture plan for a studio apartment or decorating a space with a limited budget is a fun way for designers to get creative and showcase how they take on challenging projects. Even more, it’s inspiring for people watching who may be facing those challenges themselves. 

 How To Use YouTube to Create Passive Income 

To get started on YouTube, interior designers should create a YouTube channel where they can create content dedicated to interior design. YouTube provides a monetization feature that allows content creators to earn money through advertising revenue. To be eligible for monetization, a channel must have at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Paired with additional affiliate marketing and sponsored products, this could create a substantial additional revenue stream. 

A key tip for anyone getting started with YouTube is to stay consistent. An audience doesn’t grow exponentially overnight. It’s about consistently creating quality content and truly enjoying the process. A major perk of YouTube is letting people get to know the real you, the face behind the brand, and why you’re passionate about interior design. 

xx, Danae

6 Clever & Stylish Pet-Friendly Interior Design Options

With 44.5% of U.S. households owning dogs and 29% owning cats, it's clear that designing a home to accommodate furry family members is just as important as considering other project needs. While it may present some challenges, there are plenty of solutions that allow you to prioritize style without compromising on functionality. Here are some of my favorite clever solutions:

Choose Materials Carefully

Consider durability, scratch-resistance, and ease of cleaning when choosing materials for a pet-friendly space. Leather and performance fabrics are good options, while silk or velvet should be avoided. Hardwood floors, tile, and vinyl are easy to clean and resistant to scratches. For carpet lovers, a low-pile or indoor/outdoor rug is the way to go.

---

Consider Built-Ins

Built-in solutions like food and water bowls in the kitchen or a large laundry sink that doubles as a pet bath can provide a seamless integration of pet needs into the home's design. If you are going the custom-made route, the possibilities are limitless, like this door with a secret opening for a cat to pass through!

Source Dual-Purpose Pieces

Another way to blend pets' needs into the household is to find furniture that serves multiple purposes. Look for innovative storage furniture that can hide crates or even litter boxes. Toys can be tucked away inside a decorative basket where the pet can always find them.

---

Pick a Stylish Bed

Luckily, there are many stylish pet beds on the market that can match the overall aesthetic of the home. From cute seagrass beds to mini sofas that look just as good as your full-size one, there are plenty of options to choose from.

---

Add Aesthetic Accessories

It's getting easier to find pet accessories that don't stick out in an otherwise beautifully designed home. From cat scratching posts to neutral tug toys, you can find solutions that make everyone happy.

---

Bring In Non-Toxic Plants

While adding some greenery to a home can be a nice touch, it's important to make sure that any plants are non-toxic to pets. Some safe options for both cats and dogs include boston ferns, spider plants, and money trees.

---

Happy Designing!

xx, Danae

Passive Income For Interior Designers: Digital Downloads (Part 1)

Do you have any tasks that you feel like you’re doing over and over and that you’d like to streamline? Well this task could create a great opportunity for passive income which would create another stream of income for your business.

With passive income, you do work upfront (in this case, it may even be work you are already doing), and earn over time with minimal maintenance. This can provide you with greater financial stability and freedom, as well as the potential to increase your overall income and build wealth over time. A great option for designers to create passive income is through digital downloads. There are many different types of digital downloads you can create easily once and then sell for years.

Here are some ideas for digital downloads:

How-To Guides & Templates

Maybe you feel like you’re constantly getting asked the same questions about paint colors, accent walls, or art ideas.  Moreover, this is a topic that you could explain in your sleep. A great option to convert this into passive income would be to create a how-to guide or template for clients to download from your website – a win win for you and the buyer as they get your professional design expertise and you get paid for it without doing repetitive work. Another great benefit of guides like these is that you can create more than one! 

A simple way to get started with this is to write down common client questions that you feel you’re answering repeatedly or are getting asked on social media. If you have a niche that you are known for you could create a “Getting Start Guide” for clients who are curious about working with you. An even simpler version would be to produce a template with images and graphics on your topic, like how to create the perfect accent wall for example. Selling guides and templates with simple graphics that showcase your expertise is a perfect way to get started with digital downloads.

eBooks

eBooks are another great way to make passive income with your design expertise for clients who like more DIY type projects. An in depth book that could help customers with a bathroom refresh, picking paint colors, decorating for a rental, or how to Feng Shui their space are examples of successful ebooks on the market. Similar to a how-to guide, they get a lot of expert design knowledge and you don't have to do anything but the initial set up.

Where to Sell Digital Downloads

With strong marketing your digital downloads could bring in quite a bit of revenue. There are many places you can post your downloads to be purchased, the first one being your own website. As clients are already browsing your services, having a shop on your site with digital downloads that answer their design questions could be a quick way for you to make some passive income. You could also create an Etsy or Shopify account to sell your products. That way whenever you receive a DM asking a simple design question, you can let the inquirer know that you have created an entire guide that answers all of their questions.

Passive income can take some effort and investment to set up initially, but once you have established your sources of passive income, they can continue to generate income for you over the long term with minimal ongoing effort required.

Let us know if we can help! We’ve got VDA’s on the team that love helping designers create passive income streams. More in this series to come!

 xx, Danae

Attract the Clients You Want with Your Brand Identity

As an interior designer, you already know how crucial it is to create a space that speaks to our clients' personalities and accommodates their needs. But, to attract the right clients and provide an outstanding experience from the very beginning, a solid brand identity is key. When it comes to standing out in a sea of competitors, the "face" you show the world is everything. So, let's dive into what makes up your brand identity and discover ways to make it shine!

What is your brand identity?

A brand identity is essentially the personality, visual style, and voice of your interior design business that communicates who you are, what you stand for, and what sets you apart from the competition. And all of these elements are best compiled in a brand book, which becomes the ultimate guide for your team.

Identifying Your Target Client

Before you can create a brand identity that resonates with your target client, you need to have a clear understanding of who they are. Think about who you would enjoy working with and feel fulfilled helping. How old are they, or what life stage are they in? What income level or budget do they have? What are their values, and what’s their lifestyle like? And what are their pain points? Use this information to create a detailed client persona that you will keep in mind, as they are the inspiration behind every aspect of your brand identity.

Defining Your Unique Selling Proposition

Your USP is what sets you apart from the competition and makes you the obvious choice for potential clients. To define your USP, start by identifying what makes you different from other interior designers in your area. This could be a specific design style, a unique approach to client communication, or a focus on a niche like sustainability or wellness. Once you've identified your unique strengths, use them to create a clear and compelling message that communicates why you're the best choice for clients who share your values and appreciate your expertise.

Creating Your Visual Brand Elements

Your brand elements or brand assets typically consist of the visual and design components that make up the brand's look and feel, which are used consistently across all marketing and communication channels to create a recognizable and cohesive brand presence. This includes your logo design (and its variations), color palette, typography, iconography, patterns or textures, layout templates, and usage guidelines for all of the above. Work with a talented graphic designer to create a cohesive and memorable visual identity.

Establishing Your Voice

A clear and consistent brand voice is crucial for creating a strong and memorable brand identity that resonates with your target audience. Your brand voice is the tone, personality, and language you use in all of your written communications, from your website and social media to your newsletters and client communications. To define your brand voice, brainstorm the words and phrases that would best resonate with your ideal client and use them consistently. 

Building the Online Experience

From your social media to your website, the content you present–and the way you present it–all sends a message about your company. So make sure it delivers the right sensations, such as luxury, sophistication, or approachability, depending on your brand personality. Pay attention to website templates and click paths that will affect how potential clients perceive your company through their user experience. Consider hiring a web designer to help you create a tasteful and strategic website that showcases your brand identity.

Using Targeted Advertising

If you want to get your business in front of the right people, targeted advertising is a great way to do it. Social media platforms like Facebook and Instagram offer ways to advertise directly to your ideal clients. By creating ads that are consistent with your brand identity and visually appealing, you'll be able to grab the attention of the people you want to work with. So, take advantage of these advertising tools and put your business where it needs to be!

Researching Like-Minded Brands

When it comes to building a strong brand identity, you don't have to limit yourself to the interior design industry. There are plenty of other companies out there that can inspire you, from fashion to technology. Look for brands that share your values and personality and see how they express themselves visually and through messaging. This can help you create a brand identity that stands out from the rest and feels uniquely you.

Measuring Your Success

Just like you're always tweaking your business, don't forget to keep an eye on how your brand is doing. Make some specific goals and benchmarks to help you keep track of how well your branding is working. That could mean checking website traffic, how many people are engaging with you on social media, or how many customer referrals you're getting. When you have a good handle on how your brand is performing, you can keep it in tune with your audience and keep your business growing.

You've just had a quick glimpse into the vast world of brand identity, but there's still so much to explore. As a designer, you already possess some talents that are useful in creating a brand identity, but don't be shy to get some expert help from graphic design and marketing professionals to ensure that every aspect of your brand stands out. By developing an outstanding brand identity for your interior design business and sharing it with your team, you'll become a magnet for your perfect clients and projects!

xx, Danae

Streamline Your Interior Design Business Finances with Vergo

If you own an interior design business, you know all too well that your work entails so much more than designing. We’re always on the hunt for new resources that make our lives easier and make our systems run more smoothly. On our radar today is Vergo, a financial platform built specifically for businesses in the home building, design, and renovation industries, and it’s backed by renowned interior designer Kelly Wearstler. I’ll break it down for you to help you decide whether it could be a good fit for your business.

Automation: You can benefit from Vergo's accounting automation tools that save you time and effort with tasks like data entry, allowing you to concentrate on your core work.

Financial Management: With Vergo, you can manage all your project finances in one place, including expenses, invoices, and purchase orders, making it easier for you to keep track of everything and stay on top of your finances.

Rewards: As a Vergo cardholder, you can earn 1.5% rewards on all spending with your Vergo credit or debit cards, making it a more rewarding alternative to traditional banks with points that are harder to redeem. You can enjoy the benefits of using your card while saving money on your purchases.

Integration: Vergo integrates with various accounting software such as QuickBooks and NetSuite, enabling you to eliminate manual uploads and streamline your bookkeeping process. This means that you can save time and reduce errors by automating your accounting process.

Trade Discounts: As an interior designer, you can take advantage of Vergo's industry perks such as trade discounts that can help you save money on purchases related to your work. This can be a valuable asset when managing your project expenses.

Scalability: Whether you have a small or large business, Vergo caters to businesses of all sizes, making it a viable option for interior designers and other professionals regardless of the size of their business. Vergo aims to grow with you as your business expands.

So how can you sign up? It’s pretty easy, as it can be done online through the Vergo website. You do need to be a registered business in the United States with a valid Tax ID or EIN. You will also need to provide some basic information about your business, such as your business name, address, and industry. Once you submit your information, a Vergo representative will contact you to verify your details and guide you through the rest of the sign-up process.

If you want to find out more about Vergo before signing up, you can also book a demo on their website to make sure it’s the right fit. Go check it out!

xx, Danae

Tips for Successful Outsourcing for Interior Designers

As an interior designer, you know that time is one of your most valuable resources. With a busy schedule, it can be challenging to manage all aspects of your business, from design to administration. That's why more and more designers are turning to outsourcing to lighten their workload and focus on their core competencies. In this article, we'll explore the benefits of outsourcing and provide tips for a successful partnership. Whether you're considering outsourcing for the first time or looking to optimize your current arrangements, this guide will help you make outsourcing work for you.

And, as many of our clients can attest, we will assist you with any of the below to help set you up for outsourcing success! If you need help with anything at all, please feel free to reach out.

Whether you're a small start-up or a large corporation, outsourcing can provide numerous benefits that can help take your business to the next level. To name a few, outsourcing:

• Provides access to specialized skills and expertise

• Increases flexibility in managing workload and meeting deadlines

• Enables you to scale your business without having to hire full-time staff

• Reduces the burden of repetitive or time-consuming tasks

• Allows you to take on more projects and grow your business

And it works wonderfully when both parties are on the same page. By providing your outsourcing collaborator or virtual design assistant with the necessary information and tools, you'll set them up for success and equip them with everything they need to work efficiently and effectively for you. This will not only save you time and money in the long run, but it will also help to establish a positive working relationship based on clear communication and mutual understanding. Here are 7 tips to ensure success when delegating tasks to another design professional.

Assess the tasks at hand.

Before beginning the outsourcing process, assess which tasks are suitable for outsourcing and which should be kept in-house. To determine which tasks to outsource, consider which tasks are most time-consuming, repetitive, or require specialized skills that may not be available in-house. Once you've determined which tasks to outsource, create a budget for those tasks to help you plan and prioritize.

Establish procedures.

To prepare for outsourcing, develop your standard operating procedures (SOPs) and compile them in a company manual. This document should delineate your firm's standard internal processes, policies, and procedures, including any useful links and templates. Having these procedures documented will help your outsourcing partner to comprehend how your firm operates and give them a reference point, which ultimately takes less of your time.

Gather style samples.

Another basic element to have prepared is your branding kit, which should include your company's logo, color palette, typography, and any other visual elements that define your brand. This will help your outsourcing partner to create designs that align with your brand and maintain a consistent visual identity. Providing AutoCAD samples, design style guides, and project briefs will also help them adapt their work to your aesthetic–and technical–style.

Set up your project management platform.

To effectively communicate with your outsourcing partner, it is enormously helpful to use a project management software or platform, such as Asana or Trello, which you can use to communicate, track progress, and assign tasks. This way, you can manage your team's workload and stay on top of deadlines.

When you’re ready to brief your collaborator, here are some additional tips to ensure that the hand-off goes smoothly.

Talk big picture.

Share a brief overview of your business and identify your current needs (distinguishing them from potential future tasks) to ensure that your outsourcing partner understands what they will be working on right away. Additionally, communicate the time and schedule commitment that you are looking for at this time. This is also a good opportunity to let them know your preferred communication style, and what the first steps will be.

Define the scope.

When handing off a particular project or task, be sure to specify deadlines, a time limit if there is one, and the level of detail required (for example, a preliminary conceptual floor plan versus a final bid set). If possible, provide examples of similar previous work they can reference to cohere to your company’s standards. While there are a number of so-called "industry standards", the reality is that every firm is different, so the more specific you are when briefing, the better the result. If a project is being divvied up among multiple team members, let them know where their responsibilities begin and end so that they’re clear on their role, while also aware of other moving parts.

Foster open communication.

Communication is key when it comes to outsourcing. As you'll be working with people who may not be physically present, it's important to establish effective communication channels. By keeping an open dialogue, you can prevent minor queries from delaying progress. Make sure your assistant knows how and when to contact you or other team members for prompt resolution of doubts. Sharing your daily availability on a platform like Google Calendar can improve communication and efficiency. It's also helpful to schedule regular check-ins with an ongoing assistant, such as via video calls, to maintain fluid communication and benefit from mutual feedback.

Give them a heads up.

A final point to consider when outsourcing is to provide as much advance notice as possible when you anticipate a change in workload. By doing so, you not only give the assistant ample time to organize their time and resources to meet your needs but also respect their schedule and other obligations. Your assistant may also be working with other clients, and by giving them advance notice whenever possible, you are also ensuring that your projects remain a priority.

In conclusion, outsourcing can be a valuable resource for interior designers who want to grow their business and focus on what they do best. By following these tips, you'll be well on your way to a successful outsourcing partnership. So why not explore the benefits of outsourcing today and see how it can help you achieve your goals?

As always, we are happy to help! Please feel free to reach out if you need anything at all!

xx, Danae

---

Exciting News!

Enrollment for the Interior Design Standard has opened back up if you’d like to sneak into the Class of Spring 2023. So if you still wish you’d done it… NOW is the time!

Join the hundreds of designers transforming their businesses.

Enrollment will officially close Thursday, April 27th at 11:59PM EST.