3 Popular Email Marketing Services

Email marketing is where it is at! You can have small list and generate a lot of business from that list. Social media is still great but instead of putting content out there for the whole world to see knowing that fewer and fewer people are seeing it every day, put more effort into the content that your target marketing is seeing.

You may have thousands of followers on Instagram, thousands of likes on Facebook and millions of view on Pinterest but even if you only have a couple hundred on your email list you could be making a lot more money with your email list than all of your other social media combined.

After searching the internet, I found that email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.

This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.

Now that you are considering doing more email marketing, what marketing services are out there?

I talked to several interior designers and came up with the 3 most popular email marketing services among interior designers. All three of them were listed in an article at wpbeginner.com.

CONSTANT CONTACT

Constant Contact is one of the largest and fastest growing email marketing services in the world. It is also the easiest to use and beginner friendly.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores. If you sell product from an online store this could be great.

Their Email Plus accounts also come with powerful features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.

Constant Contact offers unmatched support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Aside from online training, they also offer in-person live seminars across the United States. This allows small businesses to quickly learn the basics of email marketing and start using it to grow their business like a pro.

For all the reasons above, several sites have rated Constant Contact the best email marketing service for small businesses.

Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month.

CONVERTKIT

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails.

With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.

ConvertKit offers email-based support and has an extensive knowledge base with great learning material.

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.

MAILCHIMP

Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.

Mailchimp comes with an easy email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s time zones, and you can setup segmenting based on geolocation.

You can easily integrate Mailchimp with WordPress, Magento, Shopify, and many other platforms.

When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers such as ConvertKit.

In the recent years, Mailchimp has attempted to add many of the “advanced” features, but I’ve read some you have tested these and don’t feel that they are truly advanced.

Mailchimp support is offered by email, live chat, and a large tutorial knowledge base.

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Finally, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.

Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.

As limited as Mailchimp sounds it’s still a great free option to get you started with your email marketing. As you grow you can upgrade to a different system if you chose. At the end of the day it’s your content that sells.

Please let me know if you have any questions on how you can use email marketing to grow your business!