Are You Suffering From Analysis Paralysis? (And How to Break Free)

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If you’re reading this, chances are you’ve spotted some pretty telling signs that analysis paralysis might be hijacking your workflow. What exactly is analysis paralysis? It’s when you overthink every decision to the point where you’re stuck in neutral, unable to move forward. Think of it as your brain buffering indefinitely while your project deadlines loom.

So, how do you know for sure you’re in the grips of this indecision monster? Let’s look at the symptoms:

  • Your mood board is in a never-ending identity crisis – You add one new chair, and suddenly the rug is wrong, the paint swatch feels off, and the coffee table? Don’t even get started. You’re trapped in a loop of endless swaps.

  • Your Pinterest boards have more pins than a tile showroom has samples – And yet, you’re no closer to deciding on a backsplash.

  • Your phone is 80% screenshots of rugs – 257 photos of textiles this week alone, and no clear winner in sight.

  • You’ve read every dining chair review ever written – Because you need to know if anyone thinks they’re actually uncomfortable.

  • You’re stuck in perpetual “rebranding” mode – Your logo, website, or social media posts are always in the works, but you keep rethinking every detail and fail to launch.

  • You’re drowning in productivity tools – Fancy software, endless apps, and template packs you swore would simplify your life… yet your workflow has never felt messier.

If you’re cry-laughing right now because these scenarios sound a little too real, welcome to the club! You’re not alone. Many interior designers are overwhelmed by the endless design options at their fingertips, not to mention all the backend tools that promise to revolutionize their business. It’s a lot.

But here’s the good news: there is a way out. The trick is setting boundaries on how much you let in. Here are some tried-and-true tips to help you break free:

How to Climb Out of the Analysis Paralysis Pit

1. Set Non-Negotiable Deadlines

Assign deadlines for decisions and set a timer for research time. Whether it’s picking a fabric by Friday or capping research at an hour, clear boundaries keep you from spiraling into endless overthinking.

2. Limit Your Choices

Narrow it down to just three options. If you’re choosing between sofas, pick the top three and force yourself to let the rest go.

3. Batch Decisions

Group similar tasks into blocks. For example, pick all furniture on one day and all paint colors the next. This helps you maintain momentum without switching gears.

4. Remind Yourself of the Big Picture

Check if your choice aligns with your main vision by referring back to your core moodboard. This helps you avoid making decisions that clash with your overall plan.

5. Embrace ‘Good Enough’

Once a decision meets your needs, stop tweaking. Perfect doesn’t exist, and done is better than stalled.

6. Adopt the 80/20 Mindset

The 80/20 rule means 80% of results come from 20% of choices, so focus on the few decisions that will have the biggest impact. Don’t sweat the small details that won’t significantly affect the final outcome.

7. Remember: You Can Pivot

Remind yourself that most choices can be adjusted later. This reduces the pressure to make every decision feel final.

8. Simplify Your Toolbox

Stick to just one or two essential design tools. Work with them long enough to understand their limitations before adding anything new.

9. Outsource the Overwhelm

A Virtual Design Assistant can step in where you’re stuck. Delegate tasks from sourcing to admin tasks to copywriting, and let their practical drive push your project past the finish line.

10. Celebrate Small Wins

Every time you make a decision, acknowledge it. Even a quick mental “yes!” helps build confidence and momentum. 

We know – it’s hard. Once you’ve seen all the possibilities, it’s easy to think safety lies in exploring every last one. But the truth is, design projects only get finished when you accept that, yeah, maybe there is a better chair out there. And that’s OK! Every designer, no matter how brilliant, has things they wish they’d done differently. That’s just part of the gig.

Instead of fixating on what could have been, celebrate what you did nail. Because trust us – you nailed more than you think. You got this!

xx, Danae

How to Ask for Testimonials and Referrals (Without It Feeling Pushy)

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Getting referrals from happy clients should feel as natural as them bragging about their new kitchen island. Instead, it often feels like asking someone to write a love letter for you: weird, a little vulnerable, and kind of pushy if you get the timing wrong. But don’t worry—we’ve got some tips to make the whole process feel effortless and just smoother.

1. Timing Is Everything

Let’s start with the golden rule of referrals: ask when your client is happiest. Think about it—right after they’ve stepped into their newly designed space or received their final project photos is when the excitement is at its peak (and after letting them catch their breath!). That’s when they’ll be most eager to sing your praises, so strike while the iron is hot.

2. Include It In Your Process

Asking for referrals shouldn’t be an afterthought. Instead, weave it into your project wrap-up process. Include it on your checklist alongside delivering final touches or staging photos. For an extra nudge, consider pairing the ask with a little thank-you gesture, like a handwritten note or a small appreciation gift. Slip in a referral card or testimonial request, and your clients will be more likely to reciprocate with a glowing endorsement.

3. Make It Easy on Them

Let’s face it: nobody likes extra work. If you want clients to refer you, the process should be as simple as clicking a link or scanning a QR code. Whether it’s for writing a testimonial or sharing your contact info, making the process easy shows you value their time—and increases the chances they’ll actually follow through.

4. Use Your Client’s Words

Sometimes, your clients do half the work for you. When they compliment your work, that’s your chance to say, “I’d love for others to hear that—would you be willing to share your thoughts in a testimonial?” It feels natural, and it takes the pressure off them to come up with something entirely new. 

5. Offer Structured Guidance

Writing doesn’t come naturally to everyone, so help your clients out with a little structure. Create a short questionnaire to guide them, focusing on things you know will highlight your strengths. Ask questions like, “What was the biggest change you noticed after the redesign?” or “How does your space make you feel now compared to before?” Thoughtful prompts lead to testimonials that feel authentic—and pack a bigger punch.

6. Highlight How Referrals Help Others

If you feel cheeky asking for referrals, remember that they’re not just about you. Yes, they help grow your business, but they also make your clients the hero of their social circle. Frame it this way: “If you have friends or family looking for a designer, I’d love to help them transform their space just like I did for you.” It’s a win-win—you gain potential clients, and they get to help someone else find a trusted expert.

7. Leverage Social Media

In today’s world, a tagged photo can be as valuable as a handwritten testimonial. Encourage your clients to snap pictures of your work and share them with their followers, tagging your account. Not only does it get your work in front of their network, but it also gives you ready-made content to share on your own profiles. It’s an organic way to keep the referrals flowing.

Referrals don’t have to be awkward; they just need the right approach, and now you’ve got the tools to nail it. Because when your work speaks for itself, all you really need is a little nudge.

xx, Danae

2025's Pantone Color of the Year—10 Must-Have Items in This Shade

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As designers, you have free rein to explore every hue in the spectrum, anytime. But there’s an undeniable thrill when Pantone crowns its Color of the Year — and leaning into that shade becomes a collective creative journey. For 2025, the honor goes to Mocha Mousse. A deliciously versatile hue that’s effortlessly neutral, yet surprisingly bold. 

To celebrate, we’ve rounded up ten inspired picks, embracing this year’s color. Let’s go!

Mocha Vase

This All Modern vase captures that oh-so-satisfying moment when creamer swirls into coffee. A subtle nod to coffee culture, its rich tones and fluid shape are a visual treat without being too literal.

Glass Bowl

Refined elegance, distilled. This hand-blown glass bowl is a statement piece that effortlessly holds its own. Minimal, sophisticated, stunning.

Linen Napkins

Perfect for those who adore the intersection of rustic and refined. These linen napkins add just the right warmth and texture to any table setting.

Giant Mug

Sometimes, you need a serious cup of coffee, tea, hot cocoa, or whatever floats your boat. This artisanal-feeling XL mug is made for cozy sips and big pours.

Coffee Candle

When you want that comforting scent of coffee without overdoing the caffeine, this soy candle does the trick. Warm, inviting, and blissfully aromatic.

Sunglasses

Classic meets cool. These mocha-tinted shades have just a hint of cat-eye flair — enough edge to be intriguing, yet subtle enough to stay timeless.

Nail Polish

A soft sweep of Mocha Mousse on your fingertips? Yes, please. Every glance at your nails becomes a little boost of joy. Because why not?

Sporty Beanie

Nike nails the effortlessly cool vibe with this fine-knit beanie with a nod to the legendary Jordan. Bonus: it’s made from recycled materials.

Notebook

Sleek, simple, and perfectly pocket-sized. This little notebook is ready for your brainstorms, sketches, and those brilliant ideas that strike when you least expect it.

Eyeshadow

Who says sultry has to mean smoky? A sweep of this shimmery Mocha Mousse shadow adds warmth and depth, perfect for a night out or any occasion that calls for a little extra glam.

 
 

Can’t get enough of Mocha Mousse? Check out Pantone’s official page, where they feature some of their own collabs with brands using this year’s color. Ready to lean into Mocha Mousse? We’re here for it.

xx, Danae

Positive New Year's Resolutions Perfect for Interior Designers

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A new year doesn’t mean you need a whole new you—but it’s the perfect occasion to fine-tune your design life. Let’s trade in overworked schedules, messy workflows, and blurred boundaries for more creativity, clarity, and also fun. With 2025 on the horizon, it’s time to design a year you’ll love working in.

1. Make Over Your Digital Space

Is your computer groaning under the weight of unnamed screenshots, duplicate PDFs, and random files labeled "final_final_v3_FORREAL.pdf"? This year, commit to a digital detox. Organize your project files, back up your hard drive, and set up systems that make finding what you need effortless. A clean workspace—digital or otherwise—works wonders for creativity.

Pro tip: Schedule a bi-weekly cleanup. You’d be surprised how quickly files pile up again.

2. Trust Your Curation

When presenting ideas to clients, do you show everything and the kitchen sink? This year, aim for focus. Narrow down the options you present, highlighting only what fits their needs and vision. Too many choices can overwhelm a client and leave them second-guessing. Your confidence in your curation will boost theirs in the process.

3. Strengthen Your Systems

Every designer has a kryptonite: maybe it’s onboarding clients, keeping track of timelines, or managing your time effectively. Don’t let it keep gnawing at you; tackle it head-on this year. Streamline your processes with tools, templates, or even a bit of professional help if needed. Small improvements in these areas can make a huge difference in how smoothly your projects run.

4. Set Boundaries Like a Pro

The client wants “just a quick update” that snowballs into three extra hours of work. Your friend casually asks for help redesigning their living room, but what they mean is a full, unpaid project. This year, get comfortable saying no—or at least setting limits. Start using clear contracts and stick to them to avoid scope creep. When friends or potential clients ask for freebies, try:

“I’d love to help! I offer consults at [your rate].”

“That’s such a fun idea! Let me know if you’d like me to quote it as a project.”

It’s not selfish to protect your time—it’s professional.

5. Master One New Skill

What’s one thing you’ve been wanting to learn but keep avoiding? Maybe it’s perfecting your use of rendering software, diving into sustainable design certifications, or finally figuring out how to properly light a room. Choose one new skill for 2025 and make it a focus. You don’t have to master it overnight, but committing to steady progress will feel like a win by year’s end.

6. Recharge Your Creativity

You can’t pour from an empty cup—or create stunning designs when your brain feels like a deadbolt. Make rest a non-negotiable part of your routine. Whether it’s a midday walk, a tech-free Sunday, or just setting firmer work hours, prioritizing balance doesn’t just help you. It means your clients get the best version of your creative mind. 

7. Celebrate the Wins

When a project wraps, do you take a moment to appreciate what you’ve achieved—or do you rush straight to the next thing? This year, celebrate your wins, big or small. Post it online, share it with peers, or just treat yourself to something that makes you smile. Every project you complete is a testament to your talent and dedication. Recognizing that is as important as the work itself.

8. Make Time for Your Own Sanctuary

You spend so much time creating dream spaces for others that your own might feel like an afterthought. In 2025, carve out time to design something just for you. It doesn’t have to be a huge overhaul—it could be as simple as a cozy reading nook, a refreshed office, or the perfectly styled shelf that makes you pause to admire it every time you see it. You deserve to live in a space that inspires you.

The beauty of a new year is the opportunity to grow—not by working harder, but by working smarter. These resolutions are a reminder that progress doesn’t have to be perfect to be powerful. In 2025, aim for balance, joy, and a little extra magic in everything you design. Here’s to a 2025 full of inspiration and intention!

xx, Danae

Is Your Instagram Profile Turning Clients Away? 8 Mistakes to Avoid

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Let's start by acknowledging that you probably didn’t set out to be a social media influencer–you’re an interior designer! It’s perfectly normal (and incredibly common) to feel a bit out of sync with today’s ever-changing social media standards. Luckily, managing your Instagram doesn’t have to become a full-time job; a social media manager can take the wheel if needed. But a little self-reflection never hurts, and you can see how your profile stacks up. If any of these cheeky descriptions hit home, read on for our pro tips to boost your Insta game!

1. The Beige Wall

All neutrals, all the time. It’s a palette you could meditate to, but it might also make followers snooze. While a consistent look is great, too much beige can flatten your profile and make your work blend into everyone else’s.

Pro Tip: Break up the neutrals with the occasional pop of color or a bold design choice to give followers a focal point. A bold or colorful vignette can go a long way in adding dimension to your profile and keeping followers scrolling.

2. The Mix-and-Unmatch

A little chaotic, a little all over the place. This profile is like a closet full of patterns but no clear style. Each post is beautiful on its own, but there’s no cohesive aesthetic tying it all together, which makes it hard for followers to “get” your brand. 

Pro Tip: Create a simple visual theme with consistent photo presets and fonts that match your branding and signature style. When your posts use the same tones and branded elements, your grid will feel curated without stifling creativity. The goal is to give clients a clear sense of who you are and the vibe you bring.

3. The Perfectly Posed

Your grid looks like a magazine shoot, with each post more polished than the last. While that’s definitely impressive, the overly staged look can make your profile feel cold and untouchable. People love seeing the process and real life behind the perfection.

Pro Tip: Balance the glam with some more candid, relatable posts. Share a messy desk, a peek at your design process, or even a snippet of a challenging install day. These posts remind followers there’s a real person behind the perfection—and that you’re approachable and authentic.

4. The Selfie Shrine

It’s great that you’re showing up, but when most of your posts feature just you, clients might wonder where the portfolio is hiding. While clients love knowing the designer behind the work, showcasing your spaces is just as important. 

Pro Tip: For every selfie, post a “shelfie” (or a gorgeous room shot) to balance the personal with the professional. Use your selfies to tell a story, like posing on-site at a project or sharing a design tip. This way, followers get to know you while also seeing your design expertise in action. 

5. The Hashtag Hoarder

Nothing wrong with a few hashtags, but if you’re dropping 30 ultra-broad ones like #InteriorDesign and #HomeDecor, your posts are getting lost out there. Hashtags are most effective when they’re a mix of broad, niche, and unique tags.

Pro Tip: Use 5-10 focused hashtags that are relevant and specific to your style, location, or niche, like #ModernFarmhouseLA or #UrbanEclectic. Try creating a branded hashtag for each project, like #ProjectNashvilleNook, so clients can easily follow the journey of each design.

6. The Vanilla Voice

Your posts look great, but the captions feel copy-pasted from a real estate listing. If your followers are nodding off mid-caption, it’s time to spice it up. Captions are your chance to show personality, humor, or share something real.

Pro Tip: Think of captions as a chance to share a story or insight behind each post. Give a quick backstory on a design decision, share a challenge you overcame, or ask followers what they think about a bold color choice. Keep it real and relatable—you don’t need to be Shakespeare; just be you.

7. The All-or-Nothing

You’re either posting a storm or radio silence for weeks. When you flood the feed, it can be overwhelming, but disappearing doesn’t do much for building client trust. Consistency is key in social media, so try to keep a steady flow.

Pro Tip: Plan your posts ahead with a simple content calendar, and consider scheduling and automating posts to keep up with a regular rhythm. Aim for one or two posts a week—having a plan helps keep your profile active, which shows potential clients you’re engaged and committed.

8. The Ghost Stories

Your grid is all polished posts, but your Stories? Crickets. Stories give followers a more personal, up-to-date look into your world and let them connect with you on a daily basis. If you’re only posting to the grid, you’re missing out on that personal touch.

Pro Tip: Use Stories to give sneak peeks, share your favorite finds, or post quick tips. Even a morning coffee shot or “mood of the day” can make your profile feel more alive and engaging. Add Story Highlights to keep your best Stories accessible, like “Portfolio,” “Our Process,” or “Design Tips.”

Do I need to delete my old posts and start over?

Not at all! Instead of scrapping your past posts, think of them as part of your growth journey. A well-curated Instagram doesn’t mean you need to erase everything; instead, start by implementing these tweaks moving forward. If there are a few older posts that really don’t reflect your brand, you can always archive them. But ultimately, your profile should feel authentic and show your evolution—clients will appreciate seeing both where you started and where you’re headed.

With a bit of reflection and maybe a bit of help, you can make sure your profile is a place where clients feel excited to follow along and—hopefully—hire you! Happy posting!

Looking to outsource social media management? Reach out and we’ll match you with an expert.

xx, Danae

Behind-the-Scenes Content Ideas Your Followers Will Love

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If you struggle with content ideas while waiting on those final pro shots from a completed project, you’re not alone! Reveal photos are incredibly satisfying, but there’s so much you can share along the way to bring your followers (and future clients!) into the experience without loads of extra work. People love the journey just as much as the finished product. So, add some of these ideas to your content calendar, grab a few in-the-moment snaps, and let everyone in on the behind-the-scenes moments that make each project unique!

1. Before and After (the Real Way)

To make this fresh, focus on in-the-moment shots from various stages. Start with a quick walkthrough of the blank room and capture updates at each milestone—like after demo day, mid-installation, or when new paint goes up. Don’t shy away from the messy phases, with paint cans scattered, dust in the air, and tools all around. These raw, real glimpses let followers appreciate the journey as well as the small choices that lead to big results.

2. Micro-Moments

Whether it’s the perfect trim, layered textures, or unique hardware selections, zoom in to show what makes a room feel cohesive and curated. Talk about why you chose these elements or how they tie into the overall look. These kinds of “micro” moments will be a hit with fellow designers who love the art of thoughtful details—and clients who may not have noticed all the extra touches before.

3. Mood Board Mondays (or Whatever Day Works for You)

Sharing mood boards is a simple way to let followers see where your design ideas come from. Show your favorite color palettes, unique pattern combos, or fabric swatches—and add a quick note on why you think they’ll work for a particular project. Feeling brave? Ask for feedback! Inviting your followers to chime in on your creative process can make them feel a little more invested in the outcome.

4. Tools of the Trade

Giving a quick tour of your favorite tools, gadgets, or go-to apps can be surprisingly fun to share! Whether it’s a peek at your design software, tablet and stylus, that trusty sketchbook, or your well-loved color fan deck, let your followers in on how these essentials help you bring your designs to life. It’s a great way to demystify the process and show what really keeps your workday moving.

5. Meet the Makers

Have a go-to craftsperson, furniture maker, or fabric expert? Introduce them! A quick interview or a photo together gives your followers a peek into your network of talented people. It’s a great way to show off the collaborative side of design, and it gives credit to those whose work makes your projects truly special.

6. Your Work Station Setup

Our workspaces often aren’t picture-perfect. Sometimes, they look more like “organized chaos” than anything. Maybe there are mid-project samples scattered around or a half-finished coffee beside your redline sketches. Snap a shot of your real work zone, or, if you just did a quick tidy-up, capture that rare calm before the creative storm. And if music’s your thing, why not share the playlist that’s been fueling your latest projects? It’s these real-life touches that make your workspace feel relatable.

7. A Day in the Life

Take your followers along for a day in your life! Whether it’s starting off with coffee and emails, an afternoon of sample sourcing, or an evening client meeting, a “day in the life” series gives a fun, personal peek into your routine. This kind of content can be light and candid, showing the balance between the creative and practical sides of your work.

8. Design Tips & Pro Lessons

Share some of your go-to design tricks or lessons in action! Whether it’s a clever way to hide cords, make a small room feel bigger, or choose the right rug size, these practical tips give followers insight into your expertise. For example, show the correct way to install a light fixture or explain why a particular color or material works perfectly for a space as you’re setting it up. These pro tips let your followers see the thought and skill behind your designs.

If you’re looking to connect with your followers—whether they’re future clients, fans, or fellow designers, remember that “picture-perfect” isn’t everything. The most relatable content often makes the biggest impact. And we get it—you’re busy! If getting your photos and videos ready for posting feels like a lot, consider bringing in a social media assistant to help. That way, your online presence keeps growing while you stay focused on the work you love. Reach out to us to get matched with a specialized VDA (Virtual Design Assistant) who can keep you on track with a social media strategy that truly works for you!

xx, Danae

P.S. Get ready for the holiday event of the season. RSVP for Sandra Funk's virtual Holiday Workshop, "All I Want for Christmas is Wealthy Clients, Joy... and a Design Empire" on December 4th at 3 PM EST to be entered to win a massive giveaway that CEOs dream about.

How Supporting Small Businesses Can Elevate Your Design Game

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There’s decorating, and then there’s designing a space that makes people stop in their tracks. It’s the little things—a perfectly imperfect vase, a just-right custom table, or a stunning piece of local art—that make a home stand out and leave people asking, “Where did you find that?” Spoiler alert: these treasures usually come from small businesses.

This Small Business Saturday (every year on the Saturday after Thanksgiving), we’re celebrating the magic of shopping small and all the ways it can elevate your design work.

Why Designers Love Shopping Small 

Nothing wrong with sourcing from your big box favorites. But when it comes to creating a home that feels special, small businesses just do it better. Here’s why:

1. One-of-a-Kind Finds: Small businesses are where you discover those conversation starter pieces. Whether it’s a sculptural handwoven basket or a set of artisan-crafted wall hooks, these items tell a story and add depth to your designs. 

2. Quality You Can Feel: When something’s made by a small team or an individual, there’s usually a lot more love (and fewer shortcuts) in the process. That means better craftsmanship and materials, so it’s an investment that will last.

3. People Who Actually Listen: Ever try to get a mass retailer to tweak a piece for your client? Good luck. Small businesses often thrive on flexibility, so if you need a slightly longer bench or a fabric change, they’re much more likely to work with you—and get it right.

4. Connections That Pay Off: Building relationships with small vendors can open the door to collaborations, like a custom light fixture or exclusive access to their newest designs. Plus, supporting them helps keep their businesses thriving, which means more cool finds in the future.

How to Find Small Business Gems

Looking to shop small but not sure where to start? Here are some tried-and-true ways to uncover the best vendors:

  • Hit Up Local Markets: Makers and artisans often showcase their work at weekend markets and fairs. It’s a great way to meet them, see their work up close, and make connections.

  • Get Social (Media): Instagram is a treasure trove of small business inspiration. Follow hashtags like #shopsmall or #handmade, and don’t forget to check local geotags.

  • Ask Around: Fellow designers, friends, and even clients can be great sources for small business recommendations. A quick chat might lead you to your next favorite vendor.

  • Visit Boutiques: Local shops often stock pieces from smaller brands and artisans. Even if you’re not buying today, you’ll get a feel for what’s out there.

What to Shop Small For

Not every part of a home needs to come from a boutique, but there are certain categories where small businesses really shine:

  • Furniture: A custom dining table, a hand-carved coffee table, or a made-to-order bookshelf can become the centerpiece of a room.

  • Textiles: Look for handwoven rugs, throws, or pillows—bonus points if they come with a story about the maker or their process.

  • Art: Whether it’s a bold statement piece or a curated gallery wall, local artists add character and connection to a space.

  • Lighting: Handmade pendants, sconces, or chandeliers can make a room feel instantly elevated.

  • Decorative Accessories: Think ceramics, glassware, or unique objects that bring personality to the finishing touches.

Every dollar spent at a small business also supports someone’s craft, keeps local traditions alive, and helps a community thrive. As a designer, your choices ripple outward, showing clients what it means to invest in quality, creativity, and connection. And in return, you get to create homes that feel layered, meaningful, and completely unique. This Small Business Saturday, take a moment to explore the local gems in your community. You might just find the perfect piece to make your next project unforgettable.

xx, Danae

Your Ultimate Pre-Holiday Checklist to Fully Disconnect This Year

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Holidays are right around the corner, and for a lot of interior designers, the idea of fully disconnecting sounds like wishful thinking. End-of-year project crunches, a flood of to-dos, and the constant “just one last thing” requests can make even a short getaway feel impossible. But here’s the good news: with a few smart moves, you can get your affairs in order in a way that actually lets you unplug, feel at ease, and enjoy quality time with the people who matter most.

So, here’s your pre-holiday checklist. Let’s make this the year you can disconnect without the nagging feeling that the business will go up in flames in your absence.

1. Set Up an “Out of Office” (That Covers Everything)

The classic out-of-office reply can be a lifesaver if it’s set up right. Don’t just drop in dates—use this as a chance to be clear about expectations, both for your clients and for you. Set it up to start a day before your break, giving you some breathing room to wrap up any last-minute needs without a flood of “while you’re still here” requests. For a gentle heads-up, consider adding your upcoming OOO dates to your email signature a few weeks in advance. In your out-of-office message, make sure to include:

  • The exact dates you’ll be out of reach.

  • A “when to expect a response” timeframe for after your return.

  • A helpful contact in case of emergencies (a colleague or assistant, if available).

  • Some encouragement for the client to relax and enjoy the season, too.

Try wording it as a friendly note rather than a stiff business email. For example:

“Happy holidays! I’ll be away starting December 20th and returning to emails on January 3rd. I’ll catch up on messages in the order they arrive when I return, so don’t worry if there’s a short delay. Wishing you a restful, joyful season!”

2. Identify Priority Projects and Communicate Early

A couple of weeks before you log off, make a list of your open projects and categorize them by priority. Focus on what truly needs to happen before the break and what can wait until January. Then, communicate your timeline and availability clearly with each client. This can save you from “just a quick change” emails at the last minute.

Consider emailing clients to let them know where things stand, along with any next steps they should expect. Being proactive here reassures them that things are on track and lets you set clear boundaries about your availability.

3. Automate Reminders and Updates

Automation is your friend when you’re away. Set up automated email reminders for clients to keep them updated on timelines, due dates, and status updates. This could be as simple as an automated calendar notification or an email scheduled through your email service.

Think about these quick automations:

  • Scheduling reminders to send after the holidays, nudging clients if they have tasks to complete.

  • Reminders for you (or your assistant) about tasks that may need attention as soon as you return.

A quick setup can ensure clients aren’t left wondering what’s next and keep you from mentally rehashing what might fall through the cracks.

4. Delegate What You Can

If you’re feeling stretched, this might be the perfect time to consider delegating some of your workload. Tasks like managing client communications, organizing project details, and handling administrative odds and ends can be handed off to free up your time and let you fully disconnect. If you have an assistant or team, create shared documents and checklists so everyone knows who’s covering what while you’re away.

And if you don’t have a team in place, we, at Elite Design Assistants, can match you with virtual design assistants with specialties across project management, client support, social media, and beyond. There are experienced professionals ready to help take tasks off your plate so you can focus on what matters most this season. 

5. Get Your Finances Ready for a Fresh Start 

Before you head out, take some time to close out any lingering financial tasks. Invoice all remaining clients for completed work, make any last-minute payments, and consider reconciling your accounts. This gives you a clean slate when you’re back and prevents the classic “back to work” financial overwhelm.

If this sounds like a lot, just aim to get any “must-haves” done. You don’t need perfection here—just enough to help you come back without any big surprises.

6. Set Some Time for Yourself

It’s hard to relax if you go from full throttle to “vacation mode” in the blink of an eye. If possible, give yourself a day (or even an afternoon) to wind down before diving into holiday mode. Use this time to wrap up loose ends, plan for a smooth start to the new year, and do something for you. Even if it’s just half a day, this short pause can do wonders for your ability to relax. 

7. Give Yourself Permission to Disconnect

This one’s a little different—it’s about your mindset. Chances are you’re dedicated to your clients, and that’s great. But remember: if you’ve set everything up, there’s nothing to worry about. You’ve prepped, planned, and communicated. The wheels will keep turning, and you’ll be back before you know it.

Try to remind yourself that you deserve a break as much as anyone else. For interior designers, creative and personal recharge isn’t a luxury; it’s essential. So embrace this time with family and friends, knowing that you’ve set yourself up for a worry-free holiday. 

Happy holidays, and here’s to a restful (and well-deserved) break!

xx, Danae

Holiday Gift Ideas for Clients

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The holidays are a prime opportunity to show your clients just how much you appreciate them. A thoughtful gift can say a lot about your attention to detail and your understanding of what brings joy into their lives. Whether you’re going for a little pampering, some gourmet touches, or a dash of adventure, these gift ideas will leave a lasting impression. Here are this year’s best picks:

Relax & Recharge: Gifts for a Little Extra Comfort

After a whirlwind year, your clients will love something that helps them unwind and indulge. These luxurious picks bring comfort with a side of style—because who says relaxation can’t be chic?

Hand-Poured Scented Candles

Instantly vibe up any room with a sophisticated candle that fills the air with warm, inviting scents like sandalwood or bergamot. It’s the perfect gift for setting the mood, whether they’re entertaining guests or just having a quiet night in.

Decorative Candle Snuffer

For candle lovers, this chic wrought iron snuffer adds that final touch to their relaxation ritual. It’s a small but mighty accessory that makes every candle-burning moment feel a little more special.

Luxury Hand Soap and Lotion Set

Sure, your clients might transfer the contents into those stylish dispensers you so thoughtfully selected for their bathrooms, but the micro moments of luxury will still be there with every wash. These are the kinds of details that elevate their daily routine—just the right amount of pampering.

Luxury Slippers

A pair of high-end slippers will make your clients feel like royalty. Soft, cozy, and ridiculously comfortable, they’re the perfect way to bring a little luxury to everyday lounging.

For the Foodies: Gourmet Delights for Kitchen and Table

If your clients love to cook, entertain, or just enjoy the finer things in life, these gifts will hit the sweet spot. From elegant barware to delicious treats, these are designed to make anyone feel like the host with the most.

Crystal Decanter Set

Nothing says "I appreciate a good drink" like a stunning crystal decanter set. It’s one of those gifts that your clients will proudly display—and use to pour a perfectly chilled drink when hosting their next gathering.

Artisanal Olive Oil and Balsamic Set

Perfect for the client who loves to cook or entertain, this gourmet olive oil and balsamic set adds instant flavor to their kitchen. It's a foodie’s dream and a beautiful addition to their countertop (or pantry, for our clear-counter team).

Serving Board

Whether it’s for cheese, charcuterie, or appetizers, a serving board gives clients that proud host moment every time they use it. It’s functional, stylish, and makes even the simplest gatherings feel a little more elevated.

Gourmet Hot Chocolate Set

People love receiving a fun variety pack of gourmet hot chocolates, because who doesn’t like trying different flavors? It’s the ultimate cozy gift, perfect for snuggling up with loved ones or indulging in a solo treat during the colder months.

Adventures Await: For the Explorers at Heart

For the clients who are always planning their next getaway or love outdoor adventures, these gifts bring a sense of exploration—and they look just as good displayed at home. It’s all about blending style with adventure here.

Picnic Blanket

A foldable, easy-to-carry picnic blanket is the perfect companion for outdoor gatherings, providing both style and function for spontaneous outings.

Rustic Leather Notebook

A leather-bound notebook makes a thoughtful gift for the client who loves jotting down travel ideas or simply needs a place to capture daily musings. It’s practical, stylish, and just feels special.

Personalized Luggage Tag Set

Sleek, personalized luggage tags are a travel essential, perfect for clients who are always on the go, offering a personal touch while being completely functional.

Magnifying Glass

A vintage-inspired magnifying glass brings an air of exploration to their space, serving as both a functional tool and an elegant decor accent.

These holiday gift ideas are designed to make your clients feel appreciated, while also giving them something they’ll genuinely enjoy using or displaying. Happy gifting!

xx, Danae

The 7 Most Impactful Website Updates You Can Make

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Your website is often the first point of contact for potential clients, and like a well-designed room, it should be both beautiful and functional. By making a few key updates, you can turn your site into a more effective tool for growing your business. Whether you’re hoping to attract new clients or showcase your best work, these seven adjustments can make a big impact.

1. Spruce Up Your Branding

Branding is more than just your logo—it’s the personality of your business. Take a step back and see if your website still reflects who you are as a designer. Have you recently shifted your design style? Maybe you’ve expanded your services or refined your process. Update your branding to reflect this growth, whether it’s through a fresh new logo, updated color palette, or new fonts.

And make sure your branding is consistent across all pages of your website. A cohesive look instantly communicates professionalism and trustworthiness, while also making your site more visually appealing.

2. Simplify Your Navigation Menu

When it comes to website navigation, less is often more. If your visitors can’t find what they’re looking for within a few clicks, they’ll probably bounce. A streamlined, easy-to-navigate menu will guide them effortlessly through your site, making it more likely they’ll stick around and explore your services.

Stick to essentials like “Home,” “About,” “Portfolio,” “Services,” “Blog,” and “Contact.” Avoid cluttering the menu with too many subpages or overly creative labels—your goal is clarity, not confusion. By simplifying the user experience, you make it easy for visitors to learn more about you and take the next step toward working together.

3. Add a Clear Call to Action (CTA) on Every Page

A beautiful website is great, but it needs to be functional too. Think of your website as a map—each page should guide visitors to take the next step. This is where clear, strong calls to action (CTAs) come in.

Whether it’s “Schedule a Consultation,” “View Our Portfolio,” or “Contact Us,” having a CTA on every page gently nudges your visitors toward action. Keep the language friendly and inviting. For example, instead of “Contact us,” try “Let’s create your dream space together” or “Ready to start your project? Let’s chat!”

4. Update Your Services Page

Your Services page is often where potential clients decide if you’re the right fit for them. Make sure it’s clear, concise, and up-to-date. Break down your offerings into bite-sized sections that are easy to digest, and avoid jargon that might confuse or overwhelm visitors.

Think about adding a “What to Expect” section or outlining the steps in your design process. This not only shows transparency but helps set the tone for what it’s like to work with you. Be sure to include pricing if that’s part of your business model, or at least give a range to manage expectations.

5. Tell a Story as Part of Your Portfolio

Your portfolio is the heart of your website. While images of beautifully styled rooms are essential, telling a story behind each project can create a deeper connection with potential clients. People want to know more than what the space looks like—they want to know why it was designed that way and how it solved your client’s problems.

Add brief, engaging captions to your portfolio images. For example, instead of just posting a photo of a minimalist living room, include a caption like, “This serene living space was designed for a busy family of five, offering a calming retreat with smart storage solutions.” This gives visitors insight into your design process and helps them see how you can bring their vision to life.

6. Embed a Virtual Consultation Scheduler

In today’s digital world, convenience is key. Embedding a virtual consultation scheduler right on your website allows potential clients to easily book time with you without the back-and-forth of emails. It streamlines your client intake process and creates a sense of immediacy.

Tools like Calendly or Acuity Scheduling integrate seamlessly with most websites, allowing visitors to see your availability and schedule a consultation in just a few clicks. This kind of automation makes you more accessible and shows that you’re ready and willing to start a conversation with them.

7. Optimize for Mobile

More than half of web traffic these days comes from mobile devices, so if your website isn’t mobile-friendly, you’re definitely losing out on potential clients. A responsive design ensures that your site looks great and functions well, whether it’s being viewed on a desktop, tablet, or phone.

Make sure your images load quickly, your text is easy to read without zooming in, and your navigation is simple and intuitive on smaller screens. Test it yourself—if you have to pinch, zoom, or scroll awkwardly, it’s time for an update. A smooth mobile experience keeps visitors engaged and helps boost your rankings on search engines like Google.

Sound like a lot of work? Making these changes doesn’t have to be overwhelming. Pick one or two to tackle today, and you’ll be well on your way to creating a website that works as beautifully as the spaces you design.

xx, Danae

P.S. If you need help with these or other updates to your website, we might just know of someone who can help ;)

Best Practices for Delegating Blogging and Copywriting to a Virtual Design Assistant

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Your time is precious, and making a name for yourself in the interior design industry seems to demand more of it every day. You got into design because of your passion for creating beautiful spaces, not to spend your time writing blog posts or crafting web copy. If you're considering delegating some of those tasks, like blogging or copywriting, to a Virtual Design Assistant (VDA), you're on the right track! But how do you get the most out of this partnership and still see results that reflect your brand?

As part of our “Best Practices” series, here are some tried-and-true tips for smoothly transitioning your content creation needs to a VDA while keeping your brand’s voice front and center.

1. Define Your Content Goals Clearly

Before offloading any writing tasks, set clear goals for your content. Are you looking to establish yourself as an expert in a niche, drive more traffic to your site, or engage potential clients? Knowing the specific purpose behind your content will help your VDA craft blog posts or marketing copy that aligns with your business objectives.

If part of your strategy includes improving search engine visibility, share that goal with your VDA upfront. Define any SEO keywords you’d like to focus on, so they can incorporate those into your content in an organic way. This can help build your online presence over time by aligning the content not just with your voice, but also with the terms your audience is searching for.

2. Share Examples of Your Voice and Tone

One of the trickiest parts of delegating writing is making sure the voice and tone still feel like you. To help your VDA capture your brand’s personality, share examples of past blog posts, social media captions, or newsletters that reflect the voice you want to maintain.

Do you prefer a conversational tone, or something more polished and professional? Are there specific phrases or ways of expressing yourself that you love—or hate? Do you crack the occasional joke or stay buttoned up? The more you communicate your style preferences upfront, the more quickly your VDA will adapt and produce content that feels authentic to your brand.

3. Create a Content Calendar Together

Content creation can easily slip through the cracks without a plan in place. Collaborate with your VDA to build a content calendar that outlines what needs to be written, when it’s due, and when it will go live. This will keep your content organized and help make sure it aligns with promotions, events, or project milestones. Plus, having a calendar gives both you and your VDA a clear sense of what’s coming up, making the content creation process less reactive and more strategic.

4. Provide Big Picture Insights

Your VDA might be great at crafting content, but you're the expert when it comes to your business. To create content that truly reflects your brand, they need to be fully up to speed on who you are, what your studio stands for, and the projects that define your work. Share the backstory of your business, key moments in your journey, and the personality traits that make your studio unique. Additionally, make sure your VDA knows about any standout projects you’ve completed or upcoming milestones. The more context they have, the more personal, engaging, and relatable the content will feel, both for your collaboration and for the reader.

Since your VDA isn’t working alongside you in a physical office, it’s essential to make an ongoing, conscientious effort to keep them in the loop with relevant details. Whether that’s through regular check-ins, sharing project updates, or just talking through your design philosophy, keeping these lines of communication open will help your VDA infuse your content with authenticity. This effort also makes the working relationship more human, turning what could feel like a strictly transactional partnership into a dynamic, creative collaboration.

5. Start Small

Don’t feel like you need to hand over all your content creation tasks at once. Start small—maybe with a single blog post or a few social media captions—and gradually build from there. This approach gives your VDA time to adapt to your style, and it gives you a chance to evaluate their work without feeling overwhelmed. Over time, as the relationship builds, you can delegate more complex tasks, such as long-form blog posts or newsletters.

6. Offer Constructive Feedback

Delegating writing isn’t a one-and-done process. Expect a bit of trial and error at first, and be prepared to offer constructive feedback. Instead of simply saying what you don’t like, explain why something didn’t work and offer suggestions for improvement.

For example, if a blog post doesn’t align with your vision, provide specific examples of how the tone or content could be adjusted. Remember, it takes time for your VDA to fully understand your brand’s nuances and preferences. With patience and open communication, you’ll eventually develop a working rhythm that requires less oversight and produces better results. The more specific and clear your feedback, the faster your VDA will adapt to your style.

7. Leverage Your VDA for More

Once your VDA is producing great blog posts and copy, don’t stop there! VDAs can often assist with additional tasks, like managing social media, updating your website, or even creating email marketing campaigns. You’ve already spent the time getting your VDA up to speed on your brand and voice, so why not tap into their full potential? Leveraging their skills beyond blogging can save you even more time and create a cohesive brand presence across all your content channels.

Delegating your blogging and copywriting to a VDA can feel like handing off part of your voice, but with the right practices in place, you’ll create a strong partnership that frees up your time without sacrificing quality.

xx, Danae

P.S. Not looking for a virtual design assistant right now? No problem! Elite Design Assistants might still have exactly what you need. Explore our extensive library of prewritten blog content and email templates—designed to help you stand out in the industry and connect effortlessly. Check out all our resources by clicking the button below.

Top Secrets to Working Effectively with Contractors

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If you’ve been an interior designer for a while, you’ve likely had at least one difficult encounter with a contractor. Whether it's missed deadlines, overlooked design details, or poor communication, challenges can arise. While a perfect, conflict-free relationship isn't always possible, there are strategies to help prevent tense situations.

Ultimately, designers and contractors share the same goal: keeping the client happy and delivering a successful project. Even if the contractor doesn’t work directly for you, following your vision means a smoother project, which benefits both you and the contractor.

As designers, it's important to manage contractors effectively because their work reflects on your professionalism. When a project is added to your portfolio, you can’t include a disclaimer about sloppy work being the contractor’s fault. The finished result is seen as your work, so it's in your best interest to make sure their performance meets your standards. 

Some designers prefer the client to hire the contractor directly, which reduces liability but also limits control. Others recommend a list of trusted contractors to maintain some influence. Either way, taking proactive steps helps build a positive working relationship and reduces potential issues. Here’s how to manage those relationships more effectively.

1. Clarify Your Role

One of the most important steps in managing contractors is making your role clear to both the client and the contractors from the beginning. Everyone involved needs to understand that you, as the designer, are the point of contact for any design-related questions. Contractors should never approach the client directly for input on the design or materials. All preferences and selections have been made by you for a reason, and any changes should be channeled through you to maintain the integrity of the project. And this way, the client doesn’t feel pressured to make decisions on-site without understanding the overall design context.

2. Put Everything in Writing

Start by clearly outlining the Construction Scope of Work—separate from your design scope—that details the contractor's responsibilities, timeline, and billing. Any changes to the original plan should be documented in a change order and signed by the client to confirm their approval of adjustments and associated costs. Additionally, document any mistakes or subpar work by the contractor, keeping photos, notes, and related communication in case issues escalate. Proper documentation helps protect you and ensures everyone stays accountable throughout the project.

3. Set Guidelines Early On

A great way to set expectations is by submitting a guidelines booklet to the contractor before work begins. This booklet should outline key requirements such as maintaining a clean worksite, specific work hours, and client property protection (e.g., no smoking or even inappropriate language on-site). While these might seem like small details, they can have a big impact on the client’s experience and perception of the project. If you hire the team directly, you should draft a detailed contract with a series of commitments regarding timeline, quality standards, and communication protocols. It’s much easier to hold contractors accountable when you have a formal agreement in place.

4. Add Key Requirements to the Drawing Set

In addition to your guidelines booklet, it’s smart to add key requirements directly into the margins of the drawing set. Contractors are much more likely to reference the drawings regularly, so if something is critical to the design (e.g., grout lines, paint finishes, or trim specifications), make sure it’s noted clearly on the drawings. This reduces the likelihood of important details being missed.

5. Do Your Research

Before recommending or hiring a contractor, do your homework. Start by asking for references from previous clients and checking online reviews to get a sense of their reputation. It's also a good idea to visit completed projects, if possible, to see their work firsthand. Make sure that the contractor is both insured and bonded—this provides protection for both you and the client if something goes wrong. You can request copies of their insurance certificates and bond documentation, and don’t hesitate to verify them with the issuing companies. A little research up front can save you a lot of headaches down the road.

6. Make Regular Site Visits

Regular on-site supervision is key to making sure everything stays on track. By visiting the site frequently, you can spot issues early, confirm that your design is being followed, and maintain open communication with the contractor. This hands-on involvement shows both the contractor and the client that you’re committed to delivering a high-quality result.

7. Create an Escalation Plan

Despite your best efforts, sometimes things will go wrong. Having a clear, predefined escalation plan can help you manage these issues when they do arise. For example, agree with the contractor on what happens if they miss a deadline or deliver subpar work. This might include financial penalties, extra work hours, or bringing in additional resources to fix the problem. Knowing there’s a plan in place can help you and the contractor navigate stressful situations with less friction.

8. Build a Positive Professional Relationship

Building rapport with contractors is one of the best long-term strategies for smooth project execution. When you take the time to foster trust and mutual respect, the contractor is more likely to go the extra mile for you, and you’ll find that projects tend to run more smoothly each time you work together. Beyond the logistics, it’s rewarding to have that human component in your work life—knowing you can rely on each other creates a better work environment for everyone involved.

Working with contractors isn’t always easy, but by clarifying expectations and maintaining consistent communication, you set the stage for a more successful project. And when everyone works together toward the same goal, the end result is a finished project that reflects well on both you and the contractor.

xx, Danae

Top Questions Budding Interior Designers Ask, Answered

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Design school can be demanding and thorough, but it often misses out on the nitty-gritty of running a business in the real world. If you’re just starting out as an interior designer, it’s only natural to have a ton of questions. And let’s be real—even if you’ve been in the industry for years, there are moments when you wonder how other designers are handling things or if you’re keeping up with the latest practices. So whether you’re just beginning or have been in the industry for years, these questions are for you!

1. How do I set my pricing and fees?

Setting your pricing can feel like walking a tightrope. You don’t want to scare potential clients away with high fees, but you also don’t want to undersell yourself. The good news is, there’s no one-size-fits-all approach—many designers use a combination of pricing models to keep things flexible and fair. For example, you could start with a flat rate base fee for a clearly defined scope of work and then switch to an hourly rate for any additional services or changes beyond the initial agreement. When deciding on your rates, consider factors like your location, experience level, target client, and the complexity of the project. High-end clients in major cities might expect a different pricing structure than a young couple in a small town. It’s all about aligning your value with your market.

2. What is a typical workflow for a design project from start to finish?

A smooth workflow is the backbone of any successful design project. Here’s a typical flow that you can customize as needed:

  • Initial Consultation: Meet with the client to understand their needs, preferences, and budget. This is your chance to build rapport and set expectations.

  • Design Concept Phase: Develop the big-picture vision for the space. This might include mood boards, color palettes, and inspiration images. This phase helps you and your client get on the same page about the direction of the design.

  • Design Development Phase: Now, it’s time to dive into the details! This phase involves creating detailed floor plans, choosing materials, and selecting furniture. You might also develop 3D renderings or conceptual drawings to help clients visualize the space.

  • Procurement: With the design approved, it’s time to order materials, furniture, and decor. Coordinate with suppliers, manage timelines, and keep an eye on the budget.

  • Installation: This is where the magic happens! Coordinate with contractors and oversee the installation to ensure everything aligns with the vision.

  • Project Wrap-Up: After installation, do a final walk-through with the client, address any last-minute tweaks, and make sure they are thrilled with the result. This is also a great time to request testimonials and take professional photos for your portfolio!

3. What social media platforms are most beneficial for interior designers?

Choosing the right social media platform can elevate your business and connect you with potential clients. Here’s a breakdown:

Instagram: A must for interior designers! It’s perfect for showcasing your portfolio with high-quality images, behind-the-scenes stories, and Reels that show your personality and process.

Pinterest: Another visual powerhouse, great for driving traffic to your website and getting your designs in front of people actively searching for inspiration.

Facebook: It can be useful for building a community through groups or promoting your services via local business pages.

Houzz: Fantastic for connecting directly with homeowners looking for professionals and sharing reviews.

LinkedIn: Great for establishing authority, networking with other professionals, and sharing thought leadership content.

YouTube: Perfect if you’re comfortable in front of the camera—share design tips, process videos, or even virtual tours of your projects. 

4. What are the best project management tools for interior designers?

Staying organized and on top of things is key, and there are some fantastic tools out there to help you do just that. For general project management, Asana, Trello, and ClickUp offer great platforms to organize tasks, timelines, and team collaboration. For more interior design-specific needs, tools like Studio Designer, Design Files, Design Manager, and Houzz Pro (formerly Ivy) offer comprehensive solutions for everything from billing and procurement to client communication and product sourcing. Each has its strengths, so it’s worth exploring them to find the best fit for your workflow. 

5. How do I build a portfolio with little or no experience?

The classic “chicken and egg” situation—clients want to see a portfolio, but you need clients to build one. Start by designing for friends or family or even staging rooms in your own home. Take on small, low-budget projects or volunteer to do spaces for local businesses or charity events. Make sure to document everything—high-quality photos are fundamental. And don’t forget to share your process, not just the finished product. Mood boards, sketches, and before-and-after shots show clients how you think and execute.

6. How can I differentiate myself from other designers in a crowded market?

Finding your unique place in the design world starts with a bit of self-reflection. Here’s how to carve out your niche:

  1. Identify Your Strengths: Are you great with bold color palettes? An expert at sustainable design? Know your superpower and lean into it.

  2. Define Your Ideal Client: Knowing who you want to work with can help you tailor your messaging, portfolio, and marketing efforts.

  3. Develop Your Brand Voice: How do you want to be perceived? Fun and quirky? Elegant and sophisticated? Make sure this comes through consistently in all your communications.

  4. Show Your Personality: People connect with people, not just pretty pictures. Use your website, social media, and client interactions to let your authentic self shine through. 

7. What are the best ways to present design concepts to clients?

Presentation matters! Start by setting up templates in Canva or your preferred platform for professional and consistent presentations. Use a mix of samples and swatches, inspiration images, conceptual drawings, and, if the budget allows, 3D renders. Make sure to tailor your presentation style to each client—some might prefer a hands-on approach with physical boards, while others might be more tech-savvy and prefer digital formats.

8. What should be included in a client contract?

A solid contract is your best friend. It should clearly outline the scope of work, payment terms, timelines, and responsibilities. Include a clause on revisions to prevent endless changes without compensation. Make sure to cover what happens if either party needs to terminate the contract and add a section about the handling of delays, like those caused by supply chain issues. The goal is to protect both parties and set clear expectations from the start. You can read more on this in this post. 

9. How do I deal with clients who have unrealistic budgets or expectations?

When faced with tricky clients who have big dreams but a small budget, clarity is key. Start with a generic estimated budget calculator to help them understand the costs associated with different levels of finishes and furniture. Then, offer tiered proposals that give them options at various price points. This way, they can see what’s achievable within their budget and understand how upgrading impacts the overall cost, but it leaves the decision in their hands. 

10. What tasks should I be outsourcing?

Thankfully, just about any task can be outsourced, from bookkeeping to procurement to social media management. Even technical tasks like CAD drawings and renders can be handled by someone else. Here at Elite Design Assistants, we’ve got a team ready to help with all of that. Whether it’s something you’re not strong at, something you don’t enjoy, or something you simply don’t have time for, outsourcing is a smart way to keep your focus on the creative aspects of your business.

Starting out in interior design can feel like juggling a million things at once, but remember, every experienced designer started where you are. It’s completely normal to wonder how others are managing their processes, and networking can be a fantastic way to gain insights from other industry professionals who are open and willing to share their experiences. But remember, just because others are doing things a certain way doesn’t mean it’s the best way for you at this moment. Embrace your unique journey, be open to trying new methods, reassess from time to time, and trust that you’re finding the path that works best for you. Good luck—you’ve got this!

xx, Danae

Best Practices for Delegating Sourcing to a Virtual Design Assistant (VDA)

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For many interior designers, sourcing is one of the most enjoyable parts of the job. After all, finding the perfect pieces to bring a design vision to life is deeply satisfying. But let’s be honest—there’s only so much time in a day and as much as you might love curating that perfect coffee table, sometimes it’s just not feasible to do it all yourself. That’s where a Virtual Design Assistant (VDA) comes in. Entrusting someone else with sourcing decisions can be scary at first, but with the right approach, it can be incredibly rewarding. Delegating effectively to your VDA isn’t just about handing over a list and hoping for the best.  

Here are some best practices to keep in mind to make the most out of your collaboration:

1. Define the Scope Clearly — Really Clearly

Before your VDA can start sourcing, they need to know exactly what they’re looking for. The key to effective delegation is providing all the necessary details upfront to avoid the endless back-and-forth that can make you feel like you should have just done it yourself. Here’s a handy checklist to guide your brief:

  • Item type

  • Style

  • Color(s)

  • Material(s)

  • Dimensions range

  • Required quantity

  • Budget range

  • Maximum lead time

  • Shipping destination

2. Specify Your Priorities

Not all items are created equal. Some are non-negotiable centerpieces, while others are fillers that just need to fit the bill. Be upfront about which pieces are must-haves and which ones are “nice to have.” This helps your VDA focus their efforts where it counts and not spend hours hunting down the perfect $20 side table when what you really need is the sofa of your dreams. To further streamline the process, consider setting a time cap for sourcing certain items—for example, no more than an hour for vanity lighting options. This way, your VDA knows how much time to invest in each task and can prioritize accordingly.

3. Share the Big Picture with Visual References 

Sourcing without understanding the big picture is like picking out an outfit in the dark—you might grab some great pieces, but they could end up clashing. Give your VDA the tools to make cohesive choices by sharing visual references that capture your firm’s signature style, the client's aesthetic brief, and any key pieces that have already been selected. This could include brand guidelines, mood boards, renderings, photos of the current space, or images of similar products that fit your vision. With these insights, your VDA can filter for items that harmonize with the overall design and stay true to your creative intentions. 

4. Give Access to Your Preferred Vendor List

VDAs can be a valuable extension of your sourcing network, but they’ll need access to your existing relationships to really hit the ground running. Share your list of preferred vendors along with any login or access details, so they can continue building on the vendor-designer relationships you’ve already established. This maintains continuity and means you’re still benefiting from those trade discounts. If you’re open to exploring new vendor relationships, keep a folder ready with your details and resale certificate that your VDA can use to set up new trade accounts on your behalf.

5. Set Deadlines and Expectations for Deliverables

When you're working against a project timeline, timing is everything. Clearly outline when you need sourcing options delivered and specify the format that works best for you—whether it's a straightforward list with links or a more detailed presentation that includes pros, cons, and style notes for each item. Also, be specific about the number of options you’d like for each piece to avoid an overwhelming or insufficient selection. Regular check-ins can help keep things on course, but avoid falling into the trap of micromanagement. Trust your VDA to do their job, but be prepared to quickly pivot or provide additional guidance if the initial options don’t quite hit the mark.

6. Keep the Conversation Going

Keeping the lines of communication open is key to making your partnership with your VDA work smoothly. Make sure you’re regularly touching base—celebrate when they hit the mark and guide them when they need a bit of redirection. Over time, they’ll get a better feel for your style and preferences, and the whole process will become more effortless. The more you communicate, the better the results you’ll see in their choices.

Remember, collaboration is a bit like good design—it’s all about harmony, balance, and knowing when to let go. Give your VDA the trust and tools they need, and you’ll soon see how much easier (and more fun) your projects can be. You’ve got this—and so do they!

xx, Danae

MOVE OVER AI: 7 Times Emotional Intelligence Saves Design Dilemmas

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In the wise words of Maya Angelou, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Sure, AI-generated designs and tools are shaking up the interior design world, but nothing replaces the warmth of genuine human connection. We’re not suggesting you toss out your tech—AI can be a fantastic assistant—but pairing it with a healthy dose of emotional intelligence is where the real magic happens. Here are just some of the instances where developing your emotional intelligence (aka emotional quotient or EQ) can elevate your design process, project outcomes, and client relationships:

1. When You Need to Read Between the Lines

Have you ever sat in a meeting where your client says one thing, but you can tell there’s something more behind their words? This is where emotional intelligence really kicks in. It’s not just about listening to what they say—it's about noticing the way they pause, the excitement in their voice when a certain idea comes up, or that little hesitation over a particular style. These subtle cues help you get to the heart of what they really want, even if they can’t quite put it into words. 

2. When Dates Have to Be Pushed Back

Ah, the dreaded project delay. No one likes hearing that their timeline just got a little longer, but sometimes it’s unavoidable. Instead of just breaking the news and bracing for impact, your emotional intelligence helps you soften the blow. By empathizing with your client’s frustration and offering clear, reassuring communication, you can help them to stay calm, too, and turn what could be a major setback into just a minor bump in the road.

3. When They Want Luxury on a Tight Budget

The classic scenario: a client has a champagne taste on a beer budget. It’s tempting to roll your eyes, but you can steer the conversation in a more productive direction. Instead of just shutting down their grand ideas, use your empathy to understand what they’re really after. Maybe it’s the feeling of luxury rather than the specific high-end items or brands. Understanding their priorities and what they value most allows you to offer compromises that still feel like a win, keeping the dream alive while staying within budget. That being said, it’s okay (and responsible) to gracefully turn down clients who really aren’t a fit. 

4. When You Get Tough Feedback

No one likes to hear that a design isn’t quite hitting the mark, but tough feedback is part of the process. With their precious home and the investment that it is, it’s understandable that they feel on edge when they’re met with disappointment on any level. And you’ve put long days (and nights, let’s be real) into this project, so it’s easy to feel defensive. But your emotional intelligence helps you take a step back, really hear what your client is saying, and make it a helpful conversation. Instead of taking it personally, you can listen, adapt, and refine your ideas, showing your client that you’re committed to bringing their vision to life—even if it means going back to the drawing board.

5. When the Team Dynamics Get Tricky

In any project, different opinions and personalities come into play. Working with a team is great, but it can get a little dicey when personalities clash or communication breaks down. This goes for your in-house team as well as when collaborating with contractors. Your emotional intelligence makes all the difference. By understanding each person’s perspective and keeping the lines of communication open, you can avoid things escalating and keep things constructive (forgive the pun).

6. When You Want to Create a Space That Truly Feels Like Home

Not everyone can design a space that looks straight out of a magazine, but even fewer can also make it feel like home. That takes really getting to know your client—their quirks, their memories, the little things that make them tick. Maybe it’s a particular shade of blue that reminds them of childhood summers or a cozy nook where they can unwind after a long day. This means you’re creating a space that feels like them, a place they’ll love coming back to every single day.

7. When It’s Time to Wow Them with the Reveal

The big reveal is the moment everyone’s been waiting for. And while AI might help you along the way, it’s your EQ that brings the wow factor. You’ve spent the time getting to know your clients, understanding what makes them tick, and designing a space that feels uniquely theirs. When you present them with that finished room and you see their face light up, that’s the real magic. Joining them in the contagious excitement of that special moment is a beautiful thing.

Of course, these are just a few examples of how emotional intelligence can save the day. So, how can you improve your own emotional intelligence? Start by paying more attention to the little things—practice active listening, put yourself in your client’s shoes, and don’t be afraid to reflect on your own reactions. Building EQ isn’t an overnight task, but with a bit of mindfulness and effort, you’ll find that it starts to become second nature. And trust me, your clients (and your designs) will thank you for it.

xx, Danae

World Heart Day: Heart-Healthy Habits for Designers

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As an interior designer, you’re no stranger to creating spaces that nurture well-being and promote a sense of harmony for your clients. But today, let's shift the focus to your own health! After all, our daily routines and habits play a huge role in our overall wellness, especially when it comes to heart health.

With World Heart Day approaching on September 29, it's the perfect time to consider how your daily work as a designer might be impacting your heart—and what you can do to keep it beating strong. According to the CDC, every 40 seconds, someone in the US has a heart attack. Those numbers are a bit startling, but here's the good news: by making a few adjustments, you can take proactive steps to protect your heart. So, read on for some doable tips that will fit right into your busy life!

1. Move More, Sit Less

We know how easy it is to get lost in the details of a project, spending hours hunched over fabric samples or CAD drawings. But prolonged sitting can be a strain on your heart. Combat this by setting a timer on your phone to remind yourself to stand up and move every hour–no hitting snooze! Take a quick walk around the office, stretch, or even do a few simple exercises like lunges or squats.

2. Make Your Workspace Work for Your Wellness

Just as you create spaces that support your clients’ lifestyles, consider how your own workspace can support your health. Ergonomic furniture is a must, but don’t stop there. Incorporate elements like a standing desk or even a treadmill desk if you’re feeling adventurous. Position your desk near a window to maximize natural light, which not only enhances your mood but also encourages you to take micro-breaks to soak in some vitamin D—essential for cardiovascular health.

3. Watch What You Sip and Snack On

Let’s face it: when deadlines loom, it’s easy to reach for another cup of coffee or a sugary snack to keep you going. But too much caffeine and sugar can increase your heart rate and blood pressure, putting extra strain on your heart. Instead, stock your workspace with nutritious snacks like nuts, fresh fruits, or even dark chocolate (in moderation, of course). And when it comes to beverages, try swapping out one of those coffee cups for herbal tea or water infused with lemon or cucumber.

4. Practice Stress Management

Designing under pressure is almost a given in this industry. Tight deadlines, demanding clients, and the pursuit of perfection can all contribute to stress, which is a known risk factor for heart disease. Incorporate stress-relief techniques into your daily routine, like deep breathing exercises, meditation, or even a quick walk in the fresh air. Consider taking short breaks to step away from your work and clear your mind, whether that means doing a five-minute meditation or simply enjoying a quiet moment with a cup of tea. These small moments of calm can have a big impact on your cardiovascular health.

5. Prioritize Sleep

It’s not uncommon for designers to burn the midnight oil, especially when you’re working against the clock. However, getting enough quality sleep is crucial for heart health. Poor sleep patterns can lead to high blood pressure and other heart-related issues. Create a bedtime routine that helps you wind down, and try to stick to a consistent sleep schedule. This might mean setting a non-negotiable "design cutoff time" at night where you step away from work, relax, and prepare for a good night's sleep.

6. Stay Connected

Interior design can sometimes be a solitary profession, especially if you’re freelancing or working from home. Isolation can lead to stress and loneliness, which aren’t good for your heart. Make time to connect with peers, whether through networking events, online communities, or simply catching up with a colleague over coffee. Social interaction is not only great for your mental health but also helps keep your heart healthy by reducing stress and increasing feelings of well-being.

Remember, your well-being is not just a nice-to-have—it's an essential part of your daily routine. Make a commitment to weave these small, heart-healthy habits into your workday, and before you know it, they’ll become second-nature to you. Your health is worth the investment!

xx, Danae

Are You Left-Handed? And Other Overlooked Questions for Design Clients

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Getting to know your clients inside and out is key to creating a space that truly feels like them. The initial consultation process can feel like a balancing act—sometimes fun, sometimes overwhelming, usually both.

While clients may come prepared with ideas and inspiration, it’s the designer’s responsibility to dig deeper, asking the right questions to not only capture the overall vision but also to uncover those finer details that clients might overlook. And although there are surely thousands of questionnaire templates available out there designed to help you with this, many of them surprisingly miss some of the perhaps less obvious points.

So, how many of these questions are you already asking your clients?

1. Are you right-handed or left-handed?

This might seem like a small detail, but it can have a big impact on the design. Knowing their dominant hand helps in planning everything from the direction cabinets open to the layout of the workspace, making everyday tasks more intuitive and comfortable.

2. How do you interact with your surroundings—are you tactile, visual, or auditory?

Understanding if your client is more hands-on, visually oriented, or sound-sensitive helps tailor the space to their natural preferences. For example, a tactile person might appreciate rich textures, while a visual person could benefit from a space with strong visual elements and organization.

3. What’s your ideal noise level at home or in different rooms?

Noise can be a deal-breaker when it comes to comfort at home. Whether your client craves silence or loves background noise, knowing their noise level preference helps you choose the right materials and layout to either insulate sound or let it flow. 

4. Do you have any allergies to be aware of?

Allergies can sneak up in unexpected ways—certain fabrics, finishes, or plants might trigger them. By knowing your client's allergies upfront, you can make sure their space is a safe haven. Even ask about food allergies–you wouldn’t want to send them a dangerous holiday gift basket!

5. Are there any specific scents that you associate with comfort or relaxation?

Scents are powerful in setting a mood and forgotten far too often in the scheme of interior design. Whether it’s the smell of fresh linen, lavender, or wood, incorporating your client’s favorite scents can make their space feel instantly more welcoming and personal.

6. How can your daily rituals or routines be elevated through your space?

Daily routines are where life happens, so why not make them more enjoyable? Whether it’s a morning coffee ritual or a nightly wind-down, designing a space that enhances these moments can make everyday life feel just a little more special. 

7. How do you use your space differently during the week compared to the weekend?

Your lifestyle can shift dramatically between weekdays and weekends. Knowing how your clients transition from work mode to relaxation or entertaining mode helps to create a flexible space that adapts to their needs.

8. What’s a comfort habit (like a cozy reading nook or late-night snack station) you indulge in?

Everyone has that one comfort habit they love. Designing around these little indulgences, whether it’s a cozy nook for reading or a perfect spot for late-night snacks, makes the space feel more like home.

9. What brands are you drawn to when it comes to clothing, cars, etc.?

The brands your client loves can tell you a lot about their taste and style. Whether they lean towards sleek and modern or classic and cozy, these preferences can guide the overall aesthetic and feel of their space. 

10. Do you like the idea of secret spaces or hidden compartments?

Who doesn’t love a good secret space? Hidden compartments or clever storage solutions can add a fun, whimsical element to a design, while also serving practical purposes, like keeping clutter out of sight. 

No detail is too small when it comes to making your client’s space feel truly theirs. By getting into the nitty-gritty details early on, you’ll set yourself up for a smoother design process and your clients will love you for going the extra mile. It’s all about those thoughtful touches that make a space feel like home.

xx, Danae

How to Design Happy Havens with Dopamine Decor

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Interior design has always been about more than just function—it’s about creating spaces that make us feel good. Recently, this idea has reached a new level in the form of a trend known as Dopamine Decor. It’s no longer just about making sure colors complement, storage is practical, and lighting is pleasant. Now, it’s about infusing big splashes of pure delight. Because, honestly, why shouldn't we?

What is Dopamine Decor?

Dopamine decor takes its name from dopamine, the feel-good neurotransmitter that’s associated with pleasure and reward. The idea is to design spaces that trigger these positive feelings. It stands for personal expression, happiness, and generally making you feel amazing in the space. And it also carries a connotation of vibrancy and awakeness, so naturally, there are brighter colors, bolder patterns, and unexpected touches.

Why is it Trending?

As it goes with trends, they only last so long before shifting (even if they do end up coming back). After several years of channeling serenity and elegance through neutral minimalism, people are craving comfort in special spaces that reflect their personalities and passions. One might also speculate that this trend is influenced by a broader societal trend towards incorporating dopamine-inducing and stimulating elements into our lives. In any case, more and more clients are pointing to bold, fun accents to brighten up their dwellings.

How to Design With Dopamine Decor 

Color Explosion: Introduce bold and bright colors. Think tangerine, fuchsia, teal, and sunny yellow to lift spirits and add a fun, energetic vibe. For example, suggest a bright teal kitchen or patterned wallpaper in the living room. You can also try color drenching, using one color across multiple surfaces to create a cohesive and immersive space.

Play with Patterns: Combine different patterns, like stripes with florals or polka dots with abstract designs, balanced with solid colors to avoid visual chaos. Picture a living room with a floral couch, striped pillows, and a bold, geometric rug. Mixing textures like velvet cushions with wooden furniture or a shaggy rug with sleek metal accents adds depth and interest to the design.

Have Fun with Shapes: Incorporate geometric patterns, squiggly or scalloped lines, or unusual forms to create a playful and dynamic environment. Use furniture with rounded edges, like a curvy sofa or an organic-shaped coffee table, to add softness and whimsy. Wall art featuring abstract shapes or a rug with bold, geometric patterns can also enhance the playful vibe.

Add Personal Touches: Fill the home with items that hold sentimental value or simply make them smile. Family photos, travel souvenirs, or quirky thrift store finds add unique, personal touches. DIY elements like painting a mural on a feature wall, crafting custom cushion covers, or upcycling an old piece of furniture with vibrant paint also work well.

Bring Nature Inside: Add greenery with plants. They reduce stress and improve mood while adding a splash of color. Consider low-maintenance options like pothos or snake plants. Using materials like wood, stone, and natural fibers helps ground the vibrant decor, creating a harmonious and inviting environment.

Make It Functional and Fun: Keep things organized with colorful bins, patterned boxes, and quirky hooks that serve both functional and decorative purposes, adding to the joyful aesthetic. Incorporate fun, interactive elements like chalkboard walls or magnetic boards where family members can leave notes and drawings, personalizing the space and keeping it dynamic. 

Adding Unexpected and Humorous Elements: Sprinkle in unexpected or humorous elements. These touches can surprise and delight, adding unique charm and personality.

What if it feels like…a bit much? 

Stress not! Dopamine decor doesn’t have to be maximalist or overloaded. It can be subtle without compromising your signature style. Sometimes a small splash of color can bring out the best in an otherwise subdued-tone room. Try a bold accent chair or a funky lamp as a statement piece to uplift the room's mood. You can reserve the louder designs for bathrooms or laundry rooms. You can also experiment with things like colorful hardware or picture frames to dip your toes into the trend.

Final Tips

  • This trend isn’t just “the more, the better.” You’ll still need to use your expertise to create harmony and avoid overload.

  • Take the whole sensory experience to the next level by adding an energizing, feel-good scent to the space.

  • Take the time to get to know your clients well enough to be able to incorporate those personal touches into their space.

  • Have fun with it!

xx, Danae

Studio Designer Acquires Mydoma: What This Means for Your Design Firm

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Written by: The Studio Designer Team

Originally Published on July 25, 2024 here.

Studio Designer the leading business management software platform for interior designers, today announced it has acquired Ottawa, Canada-based Mydoma, a leading project management and design business platform for interior designers. Together, Studio Designer and Mydoma support nearly 20,000 interior designers across the United States and Canada, creating the design industry’s #1 business management software platform for residential designers.

Studio Designer features integrated project management, time-billing, and payment solutions with a full GL accounting system. More designers, bookkeepers, and accountants leverage Studio Designer than any other solution to perform an expansive set of functions, from creating the first client presentation to accounting for the final invoice. This is why Studio Designer is relied upon by more than 15,000 designers, including many of the industry’s largest and most well-regarded firms, including Ken Fulk, Pembrooke & Ives, and Nate Berkus.

Mydoma’s focus on delivering exceptional solutions for lead generation, project management, and time tracking has led the company to great success, particularly with smaller firms or those that have recently formed. Studio Designer and Mydoma together will be able to support design firms at every stage of their journey, from Day 1 to AD100.

“For over 30 years, Studio Designer’s mission has been to empower designers’ creativity with innovative digital solutions. Sarah and the entire Mydoma team share this mission. We look forward to working together to develop new tools that will enable designers to create beautiful work while running successful, profitable businesses at every stage of their design careers. We are incredibly excited to bring Mydoma into the Studio Designer family,” said Keith Granet, Founder and CEO of Studio Designer.

The two companies will form the largest product, technology, and service team dedicated exclusively to creating business management software solutions for interior designers. This will translate to greater capabilities to deliver new, innovative features to designers, and provide even greater levels of customer support and design business education opportunities. By incorporating Mydoma into Studio Designer’s expansive product and service offerings, design firms of all sizes and stages of growth will find a solution that enables them to operate at their best.

“As a former interior designer, I was inspired to create Mydoma to solve the challenges that I experienced firsthand running my own firm. Over the last ten years, we are proud to have built an industry-leading product used by thousands of designers across the US and Canada. We are thrilled to join Studio Designer, which shares our values and mission to enable designers to spend less time managing and more time designing. Our future is bright as part of the Studio Designer community,” Sarah Daniele, Founder and CEO of Mydoma.

Your Input Matters: Contribute to the 2024 Interior Design Business Survey

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We're in the final stretch of the 2024 Interior Design Business Survey, and we need your invaluable insights! The survey ends at 8:00 AM tomorrow, August 15th! Sponsored by Pearl Collective, Interior Talent, and Business of Home, this survey is your chance to shape the future of our industry by sharing your experiences and perspectives on fees, salaries, and the current state of interior design.

Why Your Input Matters

The interior design industry is evolving rapidly, and your feedback is crucial to understanding how to navigate these changes. By dedicating just 20-30 minutes to complete the survey, you'll help us gain a clearer picture of:

  • How to Set Competitive Fees: Discover industry benchmarks for pricing your services.

  • Salary Insights: Understand what others are paying and getting paid.

  • Navigating Challenges: Learn how designers are tackling common industry obstacles, including the impact of AI and technology.

What’s in It for You?

As a token of our appreciation, you’ll receive complimentary access to the full survey results once the comprehensive report is released in October. Just provide your email address and opt-in to receive this valuable information.

How to Participate

Click the link below to start the survey now and join the ranks of forward-thinking designers who are making a difference:

Your participation helps generate the strategic insights you need to benchmark your results and manage your business effectively.

Spread the Word

Please share this survey with your team members, other interior designers, or manufacturers. The more responses we gather, the more valuable the resulting report will be for everyone in the industry.

Frequently Asked Questions

  • Who is sponsoring this year’s survey? Pearl Collective, in partnership with Interior Talent and Business of Home.

  • Why is this survey being conducted? To provide benchmarks and insights into the current state of the design industry.

  • What does the survey ask for? Business data on revenue, team composition, hiring practices, technology usage, business challenges, and future plans.

  • How is this year’s survey different? It includes new questions about AI and technology use in design, and features separate tracks for business owners, team members, and manufacturers.

  • Will my data be kept confidential? Yes, all submissions will be used solely for research purposes, and individual responses will not be identifiable in the final report.

  • What if I can’t or don’t want to answer a question? You can skip any question that doesn’t apply or that you prefer not to answer.

  • When will the results be published? In October 2024.

  • How do I get a copy of the results? Opt-in with your email address to receive an advance copy of the report.

  • How long will the survey take? Manufacturers can complete it in about 10 minutes, team members in 15-20 minutes, and firm owners in about 25 minutes.

Get Involved

Your feedback is essential for driving the industry forward. Take a few minutes today to complete the survey and contribute to a better understanding of our field.

Thank you for your participation!

xx, Danae

 P.S. Don’t forget to share the survey with your colleagues and peers. The more responses we get, the richer the insights will be!