Branding for Designers: 8 Ways to Stand Out in 2024

Where trends evolve and consumer preferences shift (faster than ever), establishing a distinct brand has never been more crucial. As we’re well into 2024, the importance of branding in setting interior designers apart in a crowded marketplace cannot be overstated. Here are some insightful tips and methods to enhance your branding and make a mark this year.

1. Incorporate Hand-Drawn Elements

In an era starved for simplicity and authenticity, incorporating hand-drawn elements into your branding can add a raw, personal touch that resonates with clients. This reflects a comforting appeal of simpler times but also demonstrates your brand's inclination toward personal connection. Consider integrating your signature or bespoke doodles that represent your design ethos into your website or social media to foster a more human and relatable brand image​.

2. Focus on Authenticity

Along those lines, today's consumers value realness and relatability above cold, hard perfection. Now it’s essential for brands to adopt a transparent and genuine communication style. Embracing natural language, showcasing real-life scenarios, adding in a bit of humor, and highlighting diversity can enhance your brand's relatability and appeal. This approach builds trust and a loyal community around your brand.

3. Introduce Elements of Surprise

In 2024, successful brands are going above and beyond visual appeal and focusing on creating tactile experiences that evoke delight and surprise. Consider a textured business card, folders with a fun closure, a physical logo stamp, or even just interactive elements on your website to engage your clients in a dynamic and memorable manner.

4. Leverage Animation

And no, I’m not talking about turning your site into a Saturday morning cartoon. Sprinkling a bit of animation across your digital spaces can really wake up your online vibe. Think subtle movements when someone hovers over a button, or fun videos that play as they scroll. It's all about making your website and socials a bit more dynamic, so people enjoy the experience and stick around longer.

5. Use AI Responsibly

AI is somewhat of a divisive topic, but it’s only gaining traction, including in the interior design field. Whether you use ChatGPT to help you write copy or Midjourney to create stunning images, it’s best to be transparent about it. Avoid directly using AI-generated text, as it may lack a natural tone, which can feel off-putting to potential clients. Always infuse your content with a personal touch to ensure authenticity and connection. This responsible approach will help maintain trust and credibility with your audience.

6. Forge Strategic Content Partnerships

Working with influencers, bloggers, and other design pros can be a big win for your interior design business. It’s a smart way to get your brand in front of more eyes and make your work more relatable through genuine endorsements. Mixing it up with different types of collabs like joint blog posts, guest spots on podcasts, social media takeovers, or team design projects can really spice things up. Just have a game plan for what you want out of these partnerships—be it more visibility, reaching fresh audiences, or just flexing your creative muscles a bit more.

7. Captivate with Video Marketing

Recently, video content has really taken off and it's a game-changer. Show off your designs through walkthroughs, design process clips, or testimonials from your happy clients. Videos that show you, the face behind the masterpiece, is by far the most effective way to connect with your audience. Then, just share your videos everywhere – think Instagram, your website, or in a newsletter. It's all about making you and your designs feel real, relatable, and right there within reach.

8. Secure Your Spot on Emerging Platforms

You know how it goes: some platforms are here today, gone tomorrow, while others suddenly take off. With places like Instagram's Threads and TikTok getting buzz, it's smart to lock down your ideal business username now. That way, you're ready to roll if they become the next big thing. You can't be everywhere at once, but having your spot saved means you won't miss out when the time comes.

In the end, standing out in the interior design scene isn't always just about following trends; it's about crafting experiences that resonate. From the personal touches in your branding to the strategic use of tech and collaborations, it's these elements that will set you apart. Keep pushing the boundaries, and let's make your interior design brand the one everyone talks about in 2024.

xx, Danae

Can You Relate to These Interior Designer Pain Points?

Through conversations with numerous interior designers, design assistants, and seasoned industry professionals, I've been able to distill the recurring challenges in our design journeys into a few main categories. While it may sometimes feel like an uphill climb, identifying these pain points is the first step towards overcoming them. So, I invite you to explore these common hurdles, see if they resonate with your experiences, and discover practical solutions to help you conquer them like a pro!

1. Scope Creep: The Ever-Expanding Challenge

Challenge: Scope creep is the silent assassin that starts innocently, with a client requesting a minor addition or alteration. But, left unchecked, it can balloon into a full-blown project overhaul, wreaking havoc on your timelines and budget.

Solution: Establish crystal-clear project scopes from the get-go. Communicate boundaries and expectations with your clients through detailed contracts. Regularly update project plans to keep everyone on the same page. Let them know you’re happy to accommodate extra requests at your hourly rate. And don't forget, it's also okay to say no to those "tiny" additions that threaten to derail your project – and budget. Read our post on setting boundaries with clients.

2. Digital Marketing: Navigating the Digital Landscape

Challenge: In today's digital age, standing out in the saturated marketplace can be as tricky as choosing the perfect shade of paint.

Solution: Embrace the digital era by creating a strong online presence, even if that means delegating these tasks. Invest in a user-friendly website that showcases your portfolio and client testimonials. Utilize social media platforms to engage with your audience and share your design journey. Consider paid advertising campaigns to reach a broader audience. Don't underestimate the power of online networking; join design forums and collaborate with influencers.

We are working on a lot more marketing and branding options for our clients in order to help them establish strong brands that demand to be seen! Feel free to contact us for more information.

3. Delegating Effectively: Learning How to Hand Over

Challenge: As designers, we often want to oversee every aspect of a project, but juggling creativity and management can lead to burnout.

Solution: Recognize that delegation is your ally, not your enemy. Though onboarding assistants requires some initial effort, it pays off quickly. Build a reliable team of skilled professionals who can handle tasks like project management, procurement, drafting, sourcing, renders and client communication. Clearly define roles and responsibilities, ensuring everyone knows their part in the process. This frees you up to focus on what you do best—designing.

Become the CEO of your interior design firm and let us help you do the rest!

4. Pricing Predicaments: Finding the Sweet Spot

Challenge: Pricing can be a thorny issue, with clients expecting luxury at bargain prices.

Solution: Develop a comprehensive pricing strategy that considers project complexity, materials, and your expertise. Be transparent with clients about costs, explaining the value of your services. You may consider offering different pricing options, such as flat fees or hourly rates, depending on the project. Don't forget to revisit your pricing periodically to ensure it aligns with market trends and your evolving skills. And never forget that if you don’t value your own work, neither will potential clients.

5. The Perils of Procurement: Delivery Dilemmas

Challenge: Procurement can be a logistical headache, from managing suppliers to ensuring timely deliveries of the perfect furnishings.

Solution: Streamline your procurement process with meticulous planning using a project management program that suits your business. Create a supplier network you trust, negotiating pricing and delivery terms in advance. Maintain organized records of all orders and communications to prevent mishaps. Consider hiring a procurement specialist to handle this aspect, allowing you to focus on design.

6. Dealing with Difficult Clients: Navigating Tricky Waters

Challenge: Difficult clients can turn a dream project into a nightmare, testing your patience and professionalism.

Solution: The key here is empathy and communication. Listen actively to your clients, understanding their concerns and preferences. Set clear expectations from the beginning and outline boundaries. If tensions arise, address them diplomatically and professionally, always striving for a mutually satisfying resolution. Remember, sometimes it's best to part ways amicably if a client is consistently uncooperative. Read our article on how to deal with different kinds of difficult clients.

Keep designing, stay inspired, and remember that every challenge you conquer makes you a better designer! If you are ready to scale your business, become the CEO of your business or you just plain need help – feel free to reach us here.

xx, Danae

Feel Joy, Balance, and Abundance in Your Business with The Interior Design Standard

As you know, Elite Design Assistants takes pride in providing helpful tips, information, and resources to you about the interior design industry that will help you succeed in running the most fulfilling and profitable business possible. That’s why we want to share The Interior Design Standard with you! 

It’s time to get your structure and mindset in place so that you can fully step into your confidence as an entrepreneur. The Interior Design Standard is the ONLY program that provides a turnkey business model for a wildly profitable design firm.  

The Interior Design Standard was created by Sandra Funk, CEO and Creative Director of House of Funk, a boutique interior design and renovation firm that has award-winning designs featured in publications such as Elle Décor, House Beautiful, The Huffington Post, Aspire Design and Home, and Luxe Interiors + Design. 

WHY IS THE INTERIOR DESIGN STANDARD FOR YOU?

With hundreds of designers saying the Standard has changed their lives, we wanted to break down why you should be looking at this program. It’s for you if…

• You’re tired of all the different ways of doing business and you’re ready for ONE tried and true business model that both you and your clients will love. 

• You’re stuck in the day-to-day tasks and lack the systems and processes to get your team running like a well-oiled machine while you’re out landing dream clients. 

• You’re looking for a trusted advisor to give you the step-by-step process that’s been tested over a 20+ year career and by hundreds of designers. 

If any of the above resonates, The Interior Design Standard is for you!

WHAT’S INSIDE THE INTERIOR DESIGN STANDARD?

Delivered in a friendly digital format, this program enables you to digest and implement at your own pace because you have lifetime access! The program includes 6 modules showing you all the things you need to take your business from surviving to thriving. 

Modules Include: 

• Module 1: Master the Tech to Catapult Ahead

• Module 2: Confidently Price Your Services for Ideal Clients

• Module 3: Attract & Land Ideal Clients

• Module 4: Scale with Streamlined Processes

• Module 5: Improve Your Buying Power & Trade Relationships

• Module 6: Develop Your Dream Team

Editable process and contract templates along with live virtual community events, access to the ultimate design community: the Standard Inner Circle, and 4 expert lessons make this program AMAZING!

Expert Lessons Include: 

• Budgeting for Profit with Peter Lang of the Designer CPA

• Mindset Matters with Jordan Gill of Systems Saved Me

• Closing the Sale with LuAnn Nigara of A Well-Designed Business

• Automation for Success with Nicole Heymer of Glory & Brand

STILL THINKING ABOUT IT? 

Maybe you desire to work with fewer, larger projects, to break into your dream market, or to finally set up systems. Whatever your reason, if you’re determined to transform your firm into a thriving interior design business that will run so efficiently that you will have time to do what you love (the design part!), this program is for you! 

AN ELITE BONUS

Any NEW designer who signs up using my link will receive 5 FREE HOURS of Admin Services from Elite Design Assistants! Upon registering for The Interior Design Standard using our link, please email me at danae@elitedesignassistants.com to take advantage of this great deal!

The next Standard Session begins on September 24, 2023, and seats are limited to ensure a high-quality community experience!

Get joy, balance, and abundance in your interior design business by reserving your spot today!

RESERVE YOUR SPOT! 

As always, please feel free to reach out if you have questions!

Have a wonderful day! 

xx, Danae

Six Doable Ways to Add Self-Care into Your Workday

On some work days, you may find you just don’t have any time left for yourself. You had wanted to prepare a wholesome meal or hit the gym, but they got pushed to the back burner. And at the end of the day, you’re feeling neglected…by yourself. Sound familiar?

I propose a different approach. Why not focus on implementing small-scale actions that can seamlessly integrate into your day, rather than viewing self-care as a separate task that can be postponed or shuffled aside? By incorporating even a single intentional act of self-care into your daily routine, you can steer yourself toward a greater sense of well-being. Besides, if you’re feeling better, your business will be in better hands.

In that spirit, here are 6 examples of little ways you can add some self-care into your work day, starting today.

Take Real Breaks

Instead of mindlessly getting caught up in phone scrolling as a means of escaping stress throughout the day, grant yourself the gift of a genuine break. Set a time limit, allowing yourself to fully detach from work without any guilt. Use this time for activities that replenish your energy and promote well-being, such as taking a brisk walk, indulging in stretching exercises, reflecting through journaling, repeating affirmations, or simply savoring a refreshing glass of water while consciously relaxing your breath. These micro-breaks can boost your energy levels, improve focus, and reduce mental fatigue.

Set the Mood

As interior designers, you’re a pro at making other people’s spaces beautiful, but in all the chaos, your own workspace might be missing out on that TLC. Bring one or two small details that bring you joy into your workspace, like a scented candle or plant. Evaluate whether your setup is ergonomic and comfortable for you. Buy that cute stone mug that you’ll be reaching for throughout the day. Your workspace should reflect your personal style and be a source of inspiration and tranquility as you work your magic.

Engage in Mindful Eating

It's common for professionals to eat lunch at their desks while multitasking. However, practicing mindful eating can bring a sense of calm and enjoyment to your workday. Take the time to savor your meals, focusing on the flavors, textures, and aromas. Eating mindfully not only promotes better digestion but by paying attention to your body's needs and nourishing yourself with nutritious meals, you'll feel more energized and ready to tackle your design projects. 

Establish Necessary Boundaries

Getting into the habit of setting healthy boundaries with clients and colleagues is a transformative practice that can shield you from unnecessary stress and conserve your valuable time and energy. By recognizing and asserting your boundaries, you regain control over how your projects unfold, striking a balance between taking charge and accepting the elements beyond your control. This shift in mindset enables you to operate from a place of peace and empowerment.

Express Appreciation

In the whirlwind of the workday, it's easy to get caught up in the relentless cycle of tasks and responsibilities. But it’s so worth it to pause and acknowledge both your personal accomplishments and those of your team. Let yourself bask in the satisfaction and say, "Yes! I nailed it!" Go out of your way to recognize and appreciate the outstanding work of your team members. By cultivating this positive atmosphere, you're nurturing yourself and those around you, fostering a space where you can thrive.

Follow an EOD Routine

Allocate the final 10 minutes of your workday to check off tasks and review your agenda for the following day. By following this ritual, you can ensure that everything is in order and gain a sense of accomplishment. Being clear on what awaits you the next day provides peace of mind and allows for a genuine disconnection from work. Rather than constantly wondering if you overlooked something important, you can truly relax and enjoy your time away from the office.

Remember, self-care is not a luxury; it's a vital ingredient for your overall well-being and success. By incorporating these small acts of self-care into your workday, you are taking proactive steps to prioritize your needs and nurture yourself. So, starting today, make a commitment to infuse your day with moments of self-care. You deserve it, and your professional journey will thrive as a result.

 xx, Danae

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DIGITAL TEMPLATES?

We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download! 

Passive Income For Interior Designers: Digital Downloads (Part 1)

Do you have any tasks that you feel like you’re doing over and over and that you’d like to streamline? Well this task could create a great opportunity for passive income which would create another stream of income for your business.

With passive income, you do work upfront (in this case, it may even be work you are already doing), and earn over time with minimal maintenance. This can provide you with greater financial stability and freedom, as well as the potential to increase your overall income and build wealth over time. A great option for designers to create passive income is through digital downloads. There are many different types of digital downloads you can create easily once and then sell for years.

Here are some ideas for digital downloads:

How-To Guides & Templates

Maybe you feel like you’re constantly getting asked the same questions about paint colors, accent walls, or art ideas.  Moreover, this is a topic that you could explain in your sleep. A great option to convert this into passive income would be to create a how-to guide or template for clients to download from your website – a win win for you and the buyer as they get your professional design expertise and you get paid for it without doing repetitive work. Another great benefit of guides like these is that you can create more than one! 

A simple way to get started with this is to write down common client questions that you feel you’re answering repeatedly or are getting asked on social media. If you have a niche that you are known for you could create a “Getting Start Guide” for clients who are curious about working with you. An even simpler version would be to produce a template with images and graphics on your topic, like how to create the perfect accent wall for example. Selling guides and templates with simple graphics that showcase your expertise is a perfect way to get started with digital downloads.

eBooks

eBooks are another great way to make passive income with your design expertise for clients who like more DIY type projects. An in depth book that could help customers with a bathroom refresh, picking paint colors, decorating for a rental, or how to Feng Shui their space are examples of successful ebooks on the market. Similar to a how-to guide, they get a lot of expert design knowledge and you don't have to do anything but the initial set up.

Where to Sell Digital Downloads

With strong marketing your digital downloads could bring in quite a bit of revenue. There are many places you can post your downloads to be purchased, the first one being your own website. As clients are already browsing your services, having a shop on your site with digital downloads that answer their design questions could be a quick way for you to make some passive income. You could also create an Etsy or Shopify account to sell your products. That way whenever you receive a DM asking a simple design question, you can let the inquirer know that you have created an entire guide that answers all of their questions.

Passive income can take some effort and investment to set up initially, but once you have established your sources of passive income, they can continue to generate income for you over the long term with minimal ongoing effort required.

Let us know if we can help! We’ve got VDA’s on the team that love helping designers create passive income streams. More in this series to come!

 xx, Danae