Unwind by Design: Exploring the Role Interior Design Plays in Relaxation

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Finding moments of relaxation in our hectic lives is essential for our well-being. As interior designers, we have a unique appreciation for the power a space has to influence our mood and mindset. Beyond creating visually stunning environments, we have the opportunity to design spaces that promote relaxation and comfort, allowing people to unwind and rejuvenate amidst the chaos of everyday life.

The Role of Design in Relaxation:

Designing for relaxation goes beyond aesthetics; it involves thoughtful consideration of layout, lighting, color, texture, and functionality. Each element plays a crucial role in creating an environment that fosters a sense of calm and serenity.

  • Creating Comfortable Retreats: One of the primary goals of interior design is to make spaces feel inviting and comfortable. This means selecting furniture, fabrics, and accessories that not only look beautiful but also feel great to the touch. Plush sofas, cozy throws, and soft pillows can transform a room into a sanctuary where you can unwind after a long day.

  • Harnessing the Power of Nature: Biophilic design, which incorporates elements of nature into the built environment, has been shown to reduce stress and improve overall well-being. Introducing natural materials such as wood, stone, and plants into your designs can evoke a sense of connection to the outdoors, helping to create a peaceful and grounding atmosphere.

  • Balancing Light and Shadow: Lighting plays a crucial role in setting the mood of a space. Soft, diffused lighting can create a warm and inviting ambiance, while gentle shadows can add depth and dimension. Incorporating dimmer switches, candles, and natural light sources allows for greater control over the lighting environment, enabling you to adjust it according to your mood and needs.

  • Promoting Flow and Movement: Clutter and congestion can disrupt the flow of energy within a space, leading to feelings of stress and unease. By designing rooms with clear pathways and functional layouts, you can promote a sense of harmony and relaxation. Thoughtful space planning and organization solutions ensure that each area of the home serves its purpose without overwhelming the senses.

The Importance of Mindful Design:

Mindfulness has gained widespread recognition as a powerful tool for managing stress and promoting mental well-being. Mindful design embraces the principles of mindfulness, encouraging us to approach the design process with intention, awareness, and compassion.

  • Sensory Design: Mindful design engages all the senses, creating spaces that not only look beautiful but also feel, sound, and even smell harmonious. Paying attention to how different materials, textures, and sounds interact can enhance the overall sensory experience and create a deeper connection to the space.

  • Embracing Simplicity: Minimalism is a key tenet of mindful design, advocating for simplicity, clarity, and purposefulness in our surroundings. By decluttering our homes and eliminating unnecessary distractions, we can create environments that promote calmness and clarity of mind.

  • Cultivating Gratitude: Mindful design encourages us to cultivate an attitude of gratitude for the spaces we inhabit. Taking the time to appreciate the beauty and functionality of our surroundings can foster a greater sense of contentment and fulfillment in our daily lives.

As interior designers, we have the privilege and responsibility to shape the environments in which people live, work, and play. By embracing the principles of relaxation and comfort in our designs, we can create spaces that not only delight the eye but also soothe the soul. Whether it's through the careful selection of materials, the thoughtful arrangement of furniture, or the incorporation of biophilic elements, each decision we make has the power to enhance the quality of life for those who inhabit our spaces. So, let’s embrace the role interior design plays in promoting relaxation and comfort, and create environments that nurture and inspire us to unwind, rejuvenate, and thrive.

xx, Danae

Leveraging Billboard Marketing for Interior Designers

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In the dynamic world of interior design, where creativity and innovation shape spaces, it's essential for professionals to think outside the box when it comes to marketing strategies. While digital platforms and social media have become go-to tools for many industries, there's a timeless charm and effectiveness in traditional methods. Billboard marketing, with its larger-than-life presence, can be a powerful avenue for interior designers to showcase their talents and attract potential clients in unexpected ways.

I have been reading a lot about how the old ways of marketing that everyone forgot about are coming back and working again because there’s less competition. Think billboards, direct mailers, flyers, etc.

Below you will find ways that billboards can help in your marketing and if you are serious about researching further, check out billboards in your local area or look into a company like Blindspot to see if that is more what you are looking for. With Blindspot you can create a scheduler where your advertising will appear on digital boards. These are only located in certain large cities.

1. Maximizing Visibility:

Billboards offer a unique opportunity to showcase your work to a broad audience. Strategically placed in high-traffic areas or near affluent neighborhoods, these large displays can capture the attention of individuals who might not be actively seeking an interior designer but could be inspired by what they see.

2. Visual Impact:

Interior design is a visual art, and billboards are the ideal canvas to showcase your design aesthetics. High-quality, captivating images of your past projects can create an instant connection with passersby, making them more likely to remember your brand when the need for an interior designer arises.

3. Targeting Specific Markets:

Billboard marketing allows you to target specific demographics by choosing the right locations. For instance, if your specialty is luxury residential design, placing billboards in upscale neighborhoods or near high-end shopping districts can attract clients who appreciate and can afford your services.

4. Storytelling through Design:

Use billboards to tell a story about your design philosophy and process. Incorporate before-and-after images, design sketches, or even quotes that highlight your unique approach. This not only engages viewers but also gives them insight into your creative process, fostering a connection with your brand.

5. Promotional Campaigns:

Consider running special promotions or limited-time offers exclusively promoted on billboards. This can create a sense of urgency and encourage potential clients to reach out sooner rather than later, driving business to your doorstep.

6. Integrate Digital Elements:

Incorporate QR codes or unique hashtags on your billboards that lead to your online portfolio or social media profiles. This bridges the gap between traditional and digital marketing, making it easier for potential clients to explore more of your work and contact you directly.

7. Collaborate with Local Businesses:

Forge partnerships with local businesses to display your billboards on their premises. This cross-promotion can be mutually beneficial, increasing your reach and visibility within the community.

8. Measure and Adapt:

Utilize analytics tools to measure the impact of your billboard campaigns. Track website visits, social media engagement, and client inquiries to understand the effectiveness of your strategy. Use this data to refine your approach and make informed decisions for future campaigns.

While digital marketing is undoubtedly crucial in today's landscape, traditional methods like billboard advertising can add a tangible and memorable dimension to your marketing mix. By strategically leveraging the visual appeal and reach of billboards, interior designers can make a lasting impression and turn heads, ultimately translating into new clients and exciting design opportunities.

Happy Advertising!

xx, Danae

A Biltmore Christmas

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Disclaimer: I am a Hallmark nerd!

I am so excited to write this post I can hardly sit still. I sat down to write this and then had to run an unexpected errand and it was as if I was a child on Christmas morning waiting patiently for my mother to get her coffee so my siblings and I could start ripping open perfectly wrapped packages. Finally, I’m back at my desk.

Not only am I a huge fan of the Biltmore Estate, the iconic American estate located in Asheville, North Carolina, but I am a huge fan of Hallmark Christmas movies. Over the years they have become more clever, more humorous, and overall, more enjoyable. Last year they filmed one of my beloved Christmas movies at the Biltmore and it airs this year on November 26 on Hallmark.

I first learned about the Biltmore House in interior design school and whether you were formerly taught or self-taught I just assume that every interior designer knows about the Biltmore, just as they know about Frank Lloyd Wright or David Hicks.

But if you are unfamiliar - The Biltmore was built in 1889-1895 by the Vanderbilt family. It is a 250-room French Renaissance chateau with a backdrop of the Blue Ridge Mountains. The house contains over four acres of floor space, including 35 bedrooms, 43 bathrooms, and 65 fireplaces.

The 8,000-acre property is now a one-of-a-kind destination and besides the mansion, includes an art exhibit, a winery, dining, shopping, 20+ miles of nature trails, and a hotel. You can truly experience the magic of the Biltmore for days at a time if you desire.

Visiting the Biltmore around the holiday season is a bucket list item of mine and this year not only is A Biltmore Christmas airing on Hallmark, but a mini-documentary called “Behind the Magic” aired and debuted November 2 on YouTube.

A Biltmore Christmas stars Bethany Joy Lenz (loved her in One Tree Hill and other Hallmark Christmas favorites such as An Unexpected Christmas with my Hallmark boyfriend, Tyler Hynes) and Kristoffer Polaha (he’s one of my favorite Hallmark leading men after… did I mention Tyler Hynes?).

Bethany as Lucy Hardgrove, a modern-day screenwriter, and Polaha as Jack Huston, the lead in a beloved holiday movie His Merry Wife!, first filmed at the Biltmore House in 1947 star in this magical, time-traveling, historical Christmas movie. In the film, the classic movie, His Merry Wife! is scheduled to be re-filmed at the iconic estate, but a mysterious hourglass intervenes, and Lucy is transported back in time to 1946 as the cast and crew prepare to re-make the classic movie. So, this is a Christmas movie, within a Christmas movie re-make of a Christmas movie … I think.

Some fun facts about the movie from the Biltmore website:

  • 8 vintage cars were used during the film.

  • 200 yards of artificial snow were used.

  • 9 rooms inside the Biltmore were used for filming.

  • 4 of the 9 rooms were decorated with a 1940s theme.

  • 2 exterior locations directly attached to the Biltmore House were used for filming scenes, including The Loggia and the Library Terrace.

  • 4 rooms in The Inn on Biltmore Estate (the onsite hotel) were used as film sets.

  • 11 costumes were worn by Bethany Joy Lenz.

Super fun facts about Christmas at the Biltmore:

  • The banquet hall alone features 500 lights, 500 presents, and 500 ornaments.

  • 67 decorated Christmas trees inside Biltmore House.

  • The largest tree inside the house is a 35-foot-tall Fraser fir that requires 50 staff members to carry in, raise and secure.

  • 45 additional decorated Christmas trees are at other estate locations.

  • 45,000 lights and 282 candles inside the home.

  • Another 850,000 lights across the rest of the estate.

  • There are 13,870 ornaments used on the trees inside the home.

  • More than 1,960 traditional poinsettias are found throughout the estate.

  • 238 fresh wreaths and sprays along with 90 faux pieces are used across the estate.

To learn more about Biltmore House, click here.

To watch the mini-documentary, click Behind the Magic - Biltmore

To watch A Biltmore Christmas, tune into the Hallmark Channel on Sunday, November 26 at 7:00 p.m. CST.

It’s been over a year since I learned that they were filming this movie and I have waited not so patiently since then to watch it. I just hope it lives up to the magical experience that I’ve created in my head. I should probably do a review … stay tuned for a future post about my thoughts on the movie. Yikes, the pressure is on you, Hallmark!

If you are looking for a fun destination, you should look into the Biltmore Estate if you haven’t been. I know I’ll be calling up my girlfriends and booking a trip soon!

Happy Holidays!

xx, Danae

Top 20 Interior Design Trade Sources

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Are you looking to elevate your interior design game and gain access to exclusive products and resources? Joining trade programs can open doors to a world of advantages that extend far beyond what's available to the average retail customer. Among these advantages, the most enticing feature is the potential for significant discounts, a substantial part of designers' profits. But the perks don't end there—trade members often enjoy expedited customer service, sales tax exemptions, exclusive product previews, and in many cases, custom design options and expedited shipping services.

Managing the Mark-Up

As a designer, there are various approaches to managing product mark-up with your clients. Some designers choose to sell items to their clients at the manufacturer's suggested retail price (MSRP) and keep the difference as a commission. Others opt to share the discount with their clients, adding value to the collaboration while maintaining profitability. And often, designers do some of each!

The Application Process

To streamline the process of opening trade accounts, it's a good idea to set up a readily accessible folder containing all the necessary documents and information typically requested for trade account applications. This makes the application process for you or your assistant much more efficient each time. Some of the most common asks may include:

  • Business License or Official Proof of Business

  • Resale License

  • Business Bank Account

  • Company Website URL or Social Media Page

  • Professional Design Membership (AI, IDI, ASID)

Terms & Conditions

When considering a trade account, be sure to find out about key terms and conditions such as:

  • Opening order amount

  • Annual minimum purchase requirement

  • Pricing tiers

  • Best customer service avenue

  • Return and damage policies and procedures

Now, let's dive into an up-to-date list of the top interior design trade sources!

1. 1stdibs: This well-known platform features an array of both vintage and contemporary furniture and decor and claims to have “captured the magic of the Paris flea market” and offers discounts of up to 30% along with personalized support.

2. Chairish: Another leading marketplace of home furnishings and art, registered trade members earn Trade Rewards for all purchases on Chairish. Discounts vary depending on the sellers' discretion.

3. Four Hands: A wholesale furniture and art dealer known for its extensive and stunning selection, they offer trade pricing that improves the more you spend.

4. Wayfair Professional: Famed for its vast selection and various styles, professional members enjoy up to 15% discounts, plus an extra 10% off Wayfair's specialty brands, along with fast and free shipping.

5. Williams-Sonoma: Use one trade account to receive a 20% discount on items from all its stores, including West Elm, Pottery Barn, and Rejuvenation, with a 25% discount from Williams Sonoma Home.

6. Crate & Barrel: Another chic and reputable big box brand, Crate & Barrel and its sister brand CB2 offer members a 20% discount and concierge customer service.

7. Artemest: This sophisticated Italian resource has a dedicated trade team, a range of designer discounts, and bespoke design solutions.

8. Lulu & Georgia: Members enjoy a 20% discount on all orders, exclusive previews of new collections and collaborations, and dedicated sales and support teams on this LA-based platform.

9. Design Within Reach: This multi-brand furniture and decor store offers trade pricing and promotions, COM/COL options, and their Concierge Service to assist with sourcing, orders, and delivery.

10. Article: Their team provides sourcing assistance, flat-rate deliveries, and resources like tear sheets and 3D models. You can order tax-exempt and receive discounts ranging from 5-15%, depending on your purchase.

11. Serena & Lily: Sign up for complimentary swatches, flat-rate delivery, customization options, and a 25% trade discount, plus extended return windows and a dedicated support team.

12. RH: They offer a 25% discount on all full-price merchandise and 20% off all sale items, customization options, and comprehensive design support, including 2D CAD floor plans and elevations, moodboard and material packages, and full-scale presentations.

13. Interior Define: Find customizable furniture options, up to a 20% trade discount (sometimes more), free shipping, complimentary swatches, social media exposure, an extended return window, and a trade concierge team.

14. EQ3: This Canadian furniture and home goods company offers assistance from their dedicated Customer Care Team, free swatches, 2D digital product files, COM options, and trade discounts.

15. Arhaus: At this classic and contemporary haven, you can earn tiered commissions (starting at 7%) on a quarterly basis, get featured in their publications, and enjoy custom options.

16. Minted: This popular destination for art and home accessories offers trade members 20-30% off fine art, complimentary art proposals, plus free and quick shipping.

17. Flor: A reliable source for rugs and carpet tiles, Flor's trade program provides discounts of 20% and up, free samples, quick shipping, and rug design support.

18. Visual Comfort: Enjoy a 20% trade discount on their extensive selection of beautiful lighting pieces.

19. Arteriors: Expect trade-only pricing on their eclectic furniture and accessory selection, 72-hour lead times, marketing support, and design event invitations.

20. Rove Concepts: This modern and mid-century furniture source offers trade members discounts starting at 35%, swatch boxes, brand exposure, and valuable design resources, such as Augmented Reality tools.

Other Mentions:

More and more, interior designers are turning to sourcing platforms designed precisely to streamline your sourcing process and boost your earnings. Check out:

Happy sourcing! 

xx, Danae

Unique Items Designers Should be Sourcing from Flea Markets

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You've nailed down the practical aspects of your design project—the layout, the mood, and all the essentials. But what about adding that extra touch, a piece that stands out, that becomes the focal point of your client's space and remains etched in their memory? Sometimes, the answer doesn't lie in the aisles of big-box stores or the price tags of lavish vintage boutiques. No, you need to venture into a world of hidden treasures—the flea market. Not only do these pieces steal the show, but they also come with an eco-friendly and budget-conscious tag. But, what kind of items are best sourced from a flea market? Let's dive in!

Light Fixtures

Lighting can transform a room's ambiance and personality, and the flea market is a treasure trove of distinctive fixtures. Unearth retro lamps, chandeliers, or sconces that infuse character into your space. Just remember to have your electrician give them the once-over for safety's sake.

Mirrors

Mirrors are more than just reflective surfaces; they are statement pieces that play with light and space. While you're likely familiar with the concept, a vintage mirror can take your design to a whole new level. The little imperfections, wear, and signs of age can give it an added layer of charm and character.

Artwork

Flea markets boast an eclectic array of artwork from various eras and styles. You can juxtapose a vintage piece with a modern frame for a striking contrast, or keep the ornate frames for a touch of sophistication. If you have a keen eye, you might even score a valuable piece at a fraction of its worth.

Decorative Objects

Want to add a personal touch that sparks conversations? Flea markets offer quirky collectibles, from vintage cameras to antique globes. Your clients will appreciate the nostalgia these items bring to their space.

Tableware

Elevate your client's dining experience with vintage tableware. Delicate teacups and elegant silverware are waiting to be discovered, letting you create a dining setting that exudes extraordinary flair. Mix and match for a bohemian vibe or aim for a more cohesive, vintage look.

Hardware

Cabinet and drawer pulls and knobs usually age gracefully, and their unique shapes and designs can revamp the appearance of an otherwise basic piece of furniture, allowing you to “upcycle” even the simplest items.

Salvaged Architectural Elements

Flea markets are where you'll stumble upon architectural salvage pieces like ornate doors, stained glass windows, vintage mantels, wooden beams, and wrought-iron railings. Incorporating these elements into your designs adds a layer of history and craftsmanship that's impossible to replicate with new materials.

Reclaimed Wood Furniture

There's an undeniable charm to furniture with a backstory. Reclaimed wood tables, chairs, and cabinets are eco-friendly and brimming with character. Look for pieces with good bones that might need some TLC—sanding and a fresh coat of paint or stain can transform them into custom pieces your clients will adore.

Now that you're itching to explore the world of flea markets, here are a few tips for successful shopping:

  1. Do Your Research: Know when and where the best flea markets in your area take place. Some markets specialize in specific items, allowing you to tailor your search for the perfect finds.

  2. Inspect Thoroughly: Examine potential purchases carefully for any damage or signs of wear. If you're considering a significant buy, consider bringing along a knowledgeable friend or even having a professional inspection.

  3. Negotiate Smartly: Don't be shy about bargaining; it's all part of the flea market experience. Be polite but firm in your negotiations. Sellers often expect a little back-and-forth, so you might just score a better deal.

Happy Hunting!

xx, Danae

The Correlation Between Well-Being + Design: 9 Ways to Make a Difference

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We're obviously all about killer aesthetics, but today, we're taking a deeper dive into how your interior designs can do more than just create a visually stunning space. We're talking about the magic that happens when your designs positively affect the health, happiness, and overall well-being of those who inhabit them. It's incredible how much of a difference you can make in their lives. So, let's explore some ways you can make that happen!

1. Light and Color

You're probably no stranger to the idea that colors can set the mood – warm hues like reds and yellows bring vibrancy and energy, while serene blues and greens offer calm and relaxation. But it doesn’t stop there! Natural light during the day helps us sleep better at night and keeps our spirits high during waking hours. So, when we design with light and color in mind, we are creating environments that influence how we feel and sleep.

2. Acoustics

Acoustics in design are the secret sauce for privacy and peace. A well-designed acoustic environment not only shields you from outside noise (and keeps noise in) – it allows for the beautiful symphony of life to coexist within your space. Kids playing in the living room can cohabitate with a parent working from home. So, acoustics aren't just about keeping it quiet; they're about creating a versatile and harmonious living experience.

3. Technology

We all love our tech gadgets, right? They bring us convenience, entertainment, and even safety. But sometimes, we need a break from the digital world. Imagine a hidden TV or a cozy tech-free corner where you can unwind without the constant buzz of screens. It's the yin and yang of our tech-driven lives. Striking this balance ensures that the space doesn't just serve digital needs but also the need for some good old-fashioned human connection and relaxation.

4. Harmony and Flow

A well-organized space prevents clutter and visual chaos to give your mind some breathing room. And thoughtful layouts and furniture placement go beyond functionality; they promote mental clarity and an overall feeling of serenity. In essence, it’s as they say: a tidy space equals a tidy mind.

5. Ergonomics

Furniture is more than a pretty prop; it can be your body's ally. Well-designed furniture knows how to keep your posture in check and your joints happy. With lumbar support in chairs, desks that adjust to your liking, and mattresses that cradle you just right, it's all about keeping you physically content.

6. Biophilic Design

Living with biophilic design is a way of tapping into your primal connection to the natural world with science-backed health perks. Imagine bringing the outdoors in – with plants, natural materials, and calming green views. It's like a mini-vacation for your senses. Studies show that this connection to nature reduces stress, boosts cognitive function, and makes you feel all-around awesome.

7. Accessibility and Inclusivity

One person’s happy place might look a little different from the next. Think of an environment that welcomes all abilities and needs, where everyone feels like they belong. It's about creating spaces that everyone can readily access – whether that means installing ramps, wider doorways, or sensory-friendly design – and enjoy.

8. Sustainability

Sustainability might sometimes feel like a concept that is separate to us, but it's actually a reflection of our well-being and our home planet's health. Sustainable materials improve the air quality in our homes, reduce our carbon footprint, and nudge us towards a more eco-conscious lifestyle. It's about being responsible stewards of our environment, ensuring well-being for generations to come.

9. Personalization

When you dive into personalization, remember that beyond aesthetics, it's about designing a space that celebrates the inhabitant’s uniqueness, sparks their joy, and serves as the stage for the kind of lifestyle they want for themselves. And a place like that certainly contributes to happiness and well-being.

Balancing all these elements and seamlessly integrating them into your designs can be a lot – never mind juggling invoices and lead times. But through your dedication to placing these elements at the forefront of your creative process, you enrich the lives of those who inhabit your designs. And that’s something you can be very proud of as a designer!

xx, Danae

Diverse Design Niches with Elite Design Assistants

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At our core, we're more than just a team of talented assistants. We're a diverse group of professionals with an array of specialties ranging from Drafting and 3D Rendering to Project Management, Social Media Management, and Bookkeeping. But what you may not know is that many of our Virtual Design Assistants (VDAs) also have expertise in various design niches! Let's explore some of these niches and the kinds of tasks our VDAs are ready to assist you with:

Residential Design

At Elite Design Assistants, you'll find experts in optimizing space layouts and selecting color palettes, materials, and furnishings. They also bring your ideas to life through detailed drafting and immersive 3D visualizations.

Commercial Design

Count on our assistants to craft innovative and captivating retail spaces, seamlessly integrate corporate branding, and manage every aspect of project coordination for a successful outcome.

Hospitality Design

Our team includes professionals who can help you with conceptualizing themes for hotels, restaurants, and bars. They excel in curating custom furniture and decor, enhancing guest experiences through thoughtful design, and effectively managing budgets.

Construction

We offer expertise in reviewing plans, meticulously documentation, ensuring top-notch quality control, managing schedules, and sourcing materials at competitive rates.

Tiny Home Design

For those seeking compact living solutions, we have experts in ingenious space optimization, creative storage solutions, functional traffic flow, and the incorporation of sustainable materials, which is often a key aspect of tiny home design.

Airbnbs and Short-Term Rental Design

Chat with your VDA about how to elevate your short-term rental spaces. They shine when it comes to interior styling to attract guests and offer strategic recommendations for guest-friendly amenities and decor.

Long-Term Rental Design

Elite Design Assistants brings you specialists in designing spaces with long-term tenant comfort in mind, and they suggest updates to enhance rental value to make the rental a low-hassle, profitable venture for you.

Value-Add Projects

We have professionals who are experienced in enhancing property values through cost-effective renovations. They offer budget-conscious renovation ideas, high ROI improvement suggestions, and provide dependable project management for value-adding renovations.

Historical/Heritage Preservation

We have assistants who are well-versed in preserving historical homes or buildings. They specialize in respecting period-appropriate design while harmoniously incorporating the best and newest design trends.

Corporate Office Design

Within our team, you'll find VDAs who excel in designing modern, ergonomic workspaces. They integrate brand identity into interior elements and select office furniture that aligns with your vision.

Co-Working Space Design

Our assistants are skilled in crafting flexible and collaborative workspaces. They suggest amenities that foster community, offer flexible design solutions, and implement strategies to attract and retain tenants.

Cannabis-Related Projects

We have VDAs who are in the know about the evolving cannabis industry and specialize in designing contemporary, compliant, and inviting spaces.

Smart Home Design

Gain valuable insight and assistance with home automation or domotics, smart lighting, security systems, and user-friendly interfaces to create the ultimate modern living spaces.

E-Design

Our VDAs can virtually transform spaces, create inspiring mood boards, and curate detailed shopping lists to bring your vision to life with ease.

No matter your unique design niche, we're here to support you in your work. Whether you need assistance with administrative tasks or require a dedicated partner to help you bring your design visions to life, reach out to us, and we'll match you with a Virtual Design Assistant who is the perfect fit for your project. Your success is our priority, and we're excited to be a part of your design journey.

xx, Danae

Green & Gorgeous: 23 Eco-Friendly Vendors You Should Know About

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Interior designers wield a unique power to shape a healthier planet through their design choices. From sustainable materials to energy-efficient solutions, every decision in the design process can contribute to a greener, more sustainable future. So, I’ve been on the hunt for vendors that supply products that are non-toxic, ethically and sustainably sourced, and overall better for the earth and its inhabitants–while still being stunning! Here are my findings.

Furniture

The era of fast furniture is on its way out. Offer your clientele high-quality pieces that distinguish themselves through superior, non-toxic, and ethically derived materials. Make choices that resonate with our collective well-being and are engineered for lasting durability.

Maiden Home, a woman-founded brand, offers an array of sustainable and ethically sound furniture, which, in addition, boasts an incredibly stylish and timeless aesthetic.

West Elm uses a glossary of symbols to indicate the fair trade, handcrafted, and sustainably sourced attributes of their products, helping you make informed sourcing decisions.

Medley specializes in crafting exquisite sofas, beds, and other furnishings using domestically sourced hardwoods from forests certified by the FSC (Forest Stewardship Council) and solid bamboo, placing ethical craftsmanship at the forefront.

The Citizenry showcases a delicious assortment of ethical furniture created from thoughtfully selected quality materials like vegetable-tanned leather, solid wood, and linen, alongside decorative pieces.

You may know Etsy for things like monogrammed gifts, but more and more sellers who reclaim and upcycle furniture are diversifying their unique offerings, and it’s a great way to support small businesses.

Textiles

Look for textiles created using environmentally conscious methods, including the use of sustainably sourced materials like organic cotton, hemp, or recycled fibers, and gentle dyes.

MadeTrade offers a whole host of “ethical, sustainable, and beautiful” furniture, decor, and textile items, including bedding and rugs.

Armadillo introduces minimalist, elegantly designed rugs crafted from sustainable materials such as wool and jute, proudly holding the distinction of being a Certified B Corporation™️.

Minna, another certified B Corp, collaborates with artisans from Central and South America to create exquisite home goods utilizing traditional techniques and vintage, as well as natural textiles.

Lorena Canals presents a stunning collection of non-toxic, machine-washable area rugs handcrafted by artisans in northern India who exclusively use recycled and natural fibers and non-harmful dyes.

Lighting

The notion of sustainable lighting implies the use of energy-efficient LED light bulbs, materials derived from local and natural sources, or repurposed and recycled materials.

Schoolhouse specializes in crafting enduring, energy-efficient products for various areas within homes, spanning fans, clocks, and lighting fixtures.

Stickbulb offers lighting systems which are crafted from sustainable materials locally sourced from the greater southern New York region, resulting in a sleek, minimalistic collection of fixtures.

Sin has a fascinating terracotta and stoneware collection, while klaylife has clay beaded lighting created by a community of women in Kwazulu-Natal, South Africa.

Flooring

More environmentally conscious flooring options may involve sustainable materials such as wood, stone, recycled glass, natural linoleum, or even cork. Traditional flooring can introduce VOCs (volatile organic compounds) into the air, including known and suspected carcinogens like formaldehyde and benzene.

Interface provides a range of flooring solutions encompassing luxury vinyl tiles and carpet tiles, all of which carry a series of certifications endorsing their eco-friendliness.

Aged Woods collaborates with designers to achieve visually striking reclaimed wood flooring.

True to its name, Sustainable Flooring offers diverse sustainable flooring alternatives, from cork to bamboo.

Paint

Eco-friendly paints exhibit minimal or zero presence of toxins and VOCs, promoting both human health and environmental well-being.

Benjamin Moore has their Eco Spec line with zero VOCs and zero emissions.

Sherwin Williams has a couple of Zero VOC Interior Latex options within their ProMar line.

ECOS Paints delivers non-toxic, Zero VOC paints for a wide variety of applications, including an Air Purifying Paint.

Portola Paints offers both Low and Zero VOC paints, depending on the finish.

Wall Finishes

Opt for wall finishes without harmful chemicals, and that leave a minimal environmental footprint throughout their lifecycle.

Burke Decor carries a large number of eco-friendly wallpapers under their own name, as well as from several other manufacturers.

Tile Club has numerous recycled glass tile options to choose from.

Naturewall is an FSC® accredited business offering wallcovering solutions such as reclaimed wood planks and panels, among others.

Many of the above-listed vendors also carry eco-friendly items in other categories, so I would encourage you to look around each website. I hope I’ve helped to prove that it’s possible to choose environmentally kinder options without sacrificing style. It’s a win for all of us!

xx, Danae

A Deep Dive into StyleRow's Project Management Toolkit

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I never miss a chance to discover emerging technologies and innovative software solutions for interior designers, that’s why I recently attended a demo for StyleRow. This platform caters to interior designers, home stagers, developers, and real estate investors, promising an integrated approach to project management that could solve common pain points and redefine your design process. I’m excited to share what I learned and let you see for yourself whether you think StyleRow could be the answer you’ve been looking for.

Connecting Teams, Clients, and Vendors

Communication is the cornerstone of design success, and StyleRow addresses this by providing distinct views for teams, clients, and vendors. This way, you can seamlessly manage task lists and maintain streamlined communication across multiple layers all within the platform.

Streamlined Team Workflow

StyleRow shines particularly brightly in team-based environments. Imagine a scenario where the lead designer compiles a list of required items, which then allows the design assistant to source each of these items seamlessly. This systematic process is meticulously tracked from inception to completion, with the platform sending timely notifications for any updates or revisions.

Centralized Product Information and Progress Tracking

Input all of the essential product information, from pricing to lead times, and keep track of its status with an easy drop-down menu instead of typing out notes each time. Additionally, the Team Messaging tool facilitates real-time progress updates among team members, fostering an environment of collaboration.

Mastering Organization

Simultaneously manage unlimited projects on StyleRow. Inside each project, categorized folders meticulously document every facet, ranging from initial inspiration photos and floorplans to sourcing endeavors. The platform even includes a clipping tool to save products from various vendor and retail sites, all of which can be stored in a master product library. Manage your time with its optional built-in time tracker.

Comprehensive Tools

You can forget about formatting and filling out spreadsheets and doing double work. This is a toolkit for managing every aspect of your projects, from crafting master shipment tracking lists and finish schedules to material schedules and even adding services such as painting.

Empowering Financial Management

StyleRow makes exporting data to Excel or presentation formats a breeze, while the platform's QuickBooks integration facilitates seamless creation of purchase orders and invoices. Moreover, StyleRow provides an embedded budgeting tool to conveniently track client budgets.

Client Dashboard for Enhanced Interaction

StyleRow enhances the client-designer relationship by providing an interactive client dashboard. This dashboard allows clients to view your proposals and sign off on budgets, orders, and more, all through a shared link. As a designer, you retain total control over the information presented, offering a tailored experience for your clients.

Visual and Functional Harmony

Last but not least, the platform is designed in an intuitive and aesthetically pleasing way, which is something that you, as an interior designer, will surely appreciate!

Affordable Pricing

With its wealth of tools and capabilities, StyleRow offers competitive pricing, catering to teams of up to 5 members at $49.99/month and individuals at $29/month or $299/annually.

If you’re curious to see more, check out their introductory video below, book a demo, or take advantage of their 14-day free trial!

xx, Danae

 
 

How Virtual Reality Can Help Interior Designers

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Interior designers are used to showing their proposals in 2D and 3D images. So, the logical next step is an even more immersive way to help clients better understand your vision and get a better sense of what the space will feel like. This is where Virtual Reality (VR) comes in. Users wear a headset to interact with realistic digital environments, taking design from theoretical and hypothetical to experiential.

Although polished and approachable programs for VR in interior design have not yet reached mainstream markets, a glance at technology news indicates that the industry is rapidly moving in that direction. If you need a sign of the times, Metaverse celebrated the first edition of the Metaverse Architecture and Design Awards (MAD).

So, let’s muse about the potential benefits that VR could offer you as an interior designer, proving that it’s worth staying tuned to its new advancements. By utilizing VR programs, both designers and clients can immerse themselves in 360-degree designed spaces, offering a heightened level of realism and perspective. This opens up possibilities such as:

Unleashing Creative Boundaries:

With VR, designers can explore daring and innovative design directions without the concern of significant time investments, fostering creativity and pushing design boundaries to new heights.

Enhanced Client Engagement:

VR enhances client meetings by providing an immersive experience that brings the space to life. Clients can visualize and feel the design firsthand, leading to better feedback, improved satisfaction, and stronger collaborative decision-making.

Streamlined Material Selection:

VR enables designers to virtually explore a wide range of finishes, textures, and materials. By visualizing these options in VR, designers can save valuable time and money on ordering physical samples, making informed decisions upfront, and reducing the need for costly returns.

Error Prevention and Design Accuracy:

Through immersive VR experiences, designers can identify and address potential design flaws or mistakes. By exploring the space from an immersed perspective, designers understand how different elements come together, minimizing the chances of overlooked details.

Gaining Competitive Edge:

As VR becomes increasingly sought-after by clients, embracing this technology positions interior designers ahead of the competition. Offering immersive experiences sets designers apart and meets the growing demand for cutting-edge design services.

So, are there any downsides to using VR as part of your interior design process? More than drawbacks, you’ll likely face some initial hurdles such as the investment and learning curve. While VR provides immersive visual experiences, it currently falls short in replicating other sensory aspects crucial to interior design, such as touch, smell, and realistic sound propagation.

All in all, VR presents a multitude of exciting advantages and possibilities for the field of interior design. As technology continues to advance, we can look forward to leveraging its capabilities to enhance the design process, create immersive experiences, and push the boundaries of what is possible in designing and visualizing interior spaces.

xx, Danae

DIGITAL TEMPLATES?

We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download! 

Earn More by Working Less with Passive Investing in Private Lending

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It’s time to start converting your income to PASSIVE INCOME with Double-Digit Returns!

In a world where time is the most valuable asset I think it’s time we start taking some of that time back! Those of us that have been very fortunate to be successful in our businesses know that it typically comes with a price and that price is time. In our current climate, we’ve found ourselves busier than ever and often wonder how much longer we can continue at this pace. I’ve spent the last several years listening to my clients and listening to myself and so NOW I am starting an initiative to educate women on how we can start taking back some of our time.

With my background in real estate, the financial industry, and interior design it made complete sense to me that passively investing in real estate would be something that I could educate others on. After a few years of research and constantly finding real estate gurus talking about creating passive income by purchasing short-term rentals and other real estate I realized I did not want to become a landlord. I wanted to find a way where my money could work hard for me, where I didn’t have to do any of the work. That is where I discovered private lending in real estate.

Private lending is where you lend funds to another real estate investor who is purchasing deals for fix and flips, multi-family, buy and holds, short-term rentals, etc. You provide the capital, and they do all the work. We focus on shorter-term deals around 6 to 12-month deals with double-digit returns, but we do get larger-scale deals that are just too good to pass up as well. Our clients get to sit back, relax and invest in real estate that is protected, insured, and secured.

My mission is to help people take control of their finances and their lives. You’ve worked hard, you deserve to be able to find a way to make your money work hard for you and I’ve got the tools to help you!

Not only am I educating people on private money lending, we now have investment opportunities and I have access to a lot of opportunities based on your goals.

If you want to learn more about our opportunities, please sign up for our newsletter at  Passive Investing — Elite Design Assistants. Also, please feel free to reply to this email with any questions.

Let’s make more money by working less! Are you in?

xx, Danae

DIGITAL TEMPLATES?

We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download! 

Setting Boundaries with Your Interior Design Clients: Myths and Strategies

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You’re friendly, you’re responsive, and you show up for your clients. As an interior designer, these are all fantastic qualities that have likely helped you develop strong relationships with your clients. However, without proper boundaries, you may find yourself experiencing scope creep and burnout. Fortunately, there are ways to set boundaries with your clients that will ultimately benefit both you and your business. Let's explore some common myths and counterstrategies below.

Myth: You need to be available to your clients 24/7.

Reality: One of the most important boundaries to establish is how and when you can be reached. Clearly define acceptable channels of communication and schedules, and share these guidelines during the initial consultation. For example, you may want to limit written communication to email or schedule weekly check-ins via phone or video chat. Be sure to establish clear expectations and put them in writing as part of the contract. When laying out your limits, frame them in a positive way. Instead of saying, "Do NOT contact me via text message," you could say, "Our team will be happy to receive your questions via email and offer updates during our weekly check-ins."

Myth: Reasonable clients know better than to call on weekends or ask for extra favors.

Reality: While your clients are probably reasonable people, they may not be familiar with the interior design process. As such, it's your job to educate them about your policies and procedures. Don't assume that certain expectations are obvious; be explicit about them from the beginning of the project. For example, if you charge extra for revisions or changes beyond a certain point, make sure this is communicated in writing and discussed before any work begins. By stating the obvious, you can avoid misunderstandings and help your clients feel more secure about the project.

Myth: If a client makes a request outside of the agreed-upon scope, you should say no.

Reality: Well, it’s important to clarify that you can say no, especially if you don't have the capacity or desire to take on additional tasks or revisions. But can you offer a realistic alternative that works for everyone? Can you outsource certain tasks so you’re not overwhelmed by the added workload? If so, instead of simply saying no, try saying, "Yes, we can do that! However, that task falls outside of the agreed-upon scope and will come with an hourly charge. Shall we proceed?" By offering solutions rather than simply saying no, you can provide excellent service and potentially upsell your services while still keeping your scope defined and fair.

Myth: Texting back really quick on a Sunday isn’t going to eat into your free time.

Reality: If you go against your own word, you risk clients losing respect for them and expecting you to continue texting them back at all hours. It can be easy to forget that clients often feel better cared for when you are assertive and stick to your boundaries because it shows you’re confident in your experience. So avoid making exceptions or bending the rules, as this can lead to confusion. By being consistent, you will create a clear and predictable framework for the project that will help it run more smoothly.

Myth: You'll feel more relaxed if you address business matters right away.

Reality: OK, hold on. I’m not saying to let your tasks pile up beyond control, but subscribing to this belief muddles the line between work and personal life. There will always be things that need your attention, but the fact is they can wait, and it can be a tough learning process to start to accept that you have a full inbox and still stay present and engaged with your downtime activities. Set an automatic email reply if you’re worried about inquiries going unattended. But guarding your personal time is essential to avoid burnout and resentment. Besides, you’ll bring your best energy and performance to work when you rest properly and have a life outside of it.

A final note: Remember that your boundaries are your own, and you don't need to compare yourself to other designers or let anyone tell you how these things are done. Don't be afraid to assert them firmly and as many times as you need to. With clear boundaries in place, you can create a project experience that is both efficient and enjoyable for all, leaving you energized and ready to take on the next challenge.

xx, Danae

6 Tips for Designing Healthy and Happy Workspaces

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Did you know that the average office worker spends 90,000 hours at work over a lifetime? As an interior designer, you have the power to create workspaces that not only look amazing but also promote the health and comfort of those who use them. A good work environment is not just a nice-to-have, but a critical element in improving employee productivity, job satisfaction, and overall well-being. While ergonomic furniture and natural lighting are great starting points, there are several often overlooked design tips that can make all the difference. Let's explore some modern, creative, and realistic tips for designing healthy and happy workspaces.

1. Set up varied spaces.

To create a more functional and productive workspace, it's important to consider the different needs of employees throughout the day. Sitting at the same desk all day can hinder creativity and focus, so it's a good idea to offer a variety of workspace options and rest areas, including personal and hot desks, meeting rooms, quiet pods, lounges, and social areas. To make the most of limited space, modular furniture can be a wonderful solution. This way, employees can have the freedom to move around and choose the best environment for their current task.

2. Mix and match.

A workspace doesn't have to be sterile or boring. A good way to break up the monotony is by mixing and matching textures and fabrics to create a more inviting atmosphere. Consider adding soft furnishings like cushions or rugs to counterbalance the harshness of hard surfaces commonly found in office spaces. In addition to adding texture, incorporating a range of finishes and colors throughout the space can also breathe new life into an office. You can use different colors and finishes to create distinct zones. By adding variation and depth to the design, you can create a more dynamic and inspiring environment.

3. Bring in the greenery.

Adding plants to an office space is a trend that's here to stay. Not only does it enhance the aesthetic appeal of the space, but it also aligns with the biophilic design trend that mimics nature, boosting employees' mood and providing a refreshing burst of oxygen. A green wall or a few potted plants can make a world of difference. Just make sure to opt for real or high-quality faux plants, as cheap plastic ones may backfire on morale.

4. Make a splash.

Adding a water feature to an office space can do wonders for everyone's well-being. Not only does it connect us with nature and promote healthy hydration habits, but it can also bring back that good old water cooler culture. So, why not consider incorporating a stylish water fountain that not only serves as a drinking fountain but also adds a touch of decor to your office?

5. Promote movement.

Sitting for extended periods can take a toll on employee health. Standing desks or adjustable workstations are a solid start, but there are also many other creative ways to encourage movement. You could provide access to simple fitness equipment or yoga mats, which can benefit both physical and mental well-being. Additionally, incorporating fun elements like pull-up bars or even a ping pong table in the common areas can provide opportunities for employees to get their blood pumping and bond with coworkers, which boosts productivity and overall job satisfaction.

6. Integrate Interactive Elements.

A workplace design that caters to the organization's values and culture enhances a sense of community and belonging among the employees. Consider incorporating interactive elements that reflect the company culture, such as a designated wall for employee photos or a cork or marker board for sharing achievements, classifieds, or positive feedback. This encourages personal connections and adds to the overall atmosphere.

As experts in creating beautiful spaces that offer uplifting experiences, you can thrill your clients and their staff by crafting an office space that prioritizes the health and happiness of its inhabitants, ultimately contributing to their success–and yours!

xx, Danae

Passive Income for Interior Designers: Printable Art

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Interior designers often have creative skills that go beyond their ability to design attractive spaces, including a passion for art and the talent to create their own unique pieces for clients. There are many designers who have created a stream of passive income by selling printable art on their website or on sites like Etsy. This is artwork that they created one time and can sell for years as a digital download, without any additional work.

As a designer, you have the advantage of controlling the selection of artwork for your clients, including choosing the design, size, matting, and framing, and can utilize this skill to create and sell your own artwork on your website. By creating your own artwork, you can not only showcase your artistic abilities but also provide one-of-a-kind pieces for your clients and create another stream of income for yourself. 

Creating digital download printable art is simple and can be done with a basic understanding of design software, such as Canva or Adobe Illustrator, and the ability to save the file in a high-resolution format. Once a designer creates the artwork and converts it into a digital download format, they can sell it repeatedly on their website, making it a great source of passive income. You can market your printable art through newsletters and on social media. If you feature your own art in your interior design projects, you can use your project photos to market your art shop.

If you're interested in selling printable art, there are several platforms you can use to get started, like Etsy, Shopify or even opening a shop on your own website. This is an excellent way to create a stream of passive income while also showcasing your artistic talents.

xx, Danae

Lights, Camera, Conversation: How Video Marketing Can Drive Your Interior Design Business

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Do you remember when Instagram was solely for photos? Then came the advent of videos, and the TikTok revolution. The trend is clear: people crave videos that are short, engaging, and informative. Perhaps you already share snippets of your projects on Instagram stories, but are you leveraging video marketing to its full potential? Let’s explore the benefits of video marketing for your interior design studio, and how it can help you achieve your business goals.

Showcase Your Best Work

Incorporating videos into your marketing strategy enables you to lead potential clients on a tour of your company and services, highlighting the aspects that you most want them to see. Instead of leaving them to navigate your website aimlessly, you have a golden opportunity to present your design studio in an engaging and immersive manner.

Personalize Your Brand

Videos also give you the chance to introduce yourself and put a friendly face to your name. It creates a great first impression and adds a surprisingly rare human touch. It helps viewers to feel like they know you and builds trust, making you feel like a real person they would like to work with. See it for yourself and check out my welcome video on my home page!

Educate Your Audience

By using videos, you can engage with your audience and provide them with information about your interior design services, the design process, and the advantages of working with your studio. In addition, this helps you to attract the right type of clients who are genuinely interested in working with you and are more likely to seek further details if they perceive a good match.

Amplify Your Reach

Video content is more likely to be shared on social media than any other type of content. This means that by creating high-quality videos, you can increase your reach and engagement across social media platforms such as Instagram, Facebook, TikTok, and YouTube. Not only can this help to attract new clients, but it can also help to create a buzz around your brand and generate more interest in your services.

Improve Brand Recall

Video marketing is all about creating a memorable experience for your audience. By using dynamic visuals, music, and storytelling, you can create a video that resonates with your audience emotionally and leaves a lasting impression. This can help to keep your brand top of mind for potential clients and make them more likely to choose your studio over others when it comes time to hire an interior designer.

If you're wondering what kind of content you can include in your videos, here are some ideas to get you started:

  • A welcome or introductory video

  • Video tours of your completed projects with before-and-afters

  • Behind the scenes of your projects and studio life

  • Design tips and tricks offering value and establishing authority

  • Q&A sessions with questions from followers

  • Client testimonials

Of course, creating high-quality videos can be time-consuming and require a certain level of experience and skill. That’s where we can help. Our virtual design assistant team includes members with expertise in creating engaging, visually stunning videos that capture the essence of your interior design studio. Whether you need a brand video to introduce your business (like mine!), a portfolio video to highlight your best work or a behind-the-scenes look at your design process, we can match you with an assistant who can help bring your vision to life.

xx, Danae 

Six Simple, Yet Highly Effective Ideas for Virtual Team Building

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Are you an interior designer with remote employees or outsourcing collaborators? Then you know how challenging it can be to maintain open communication and build a sense of camaraderie while juggling everything else. While the idea of team-building can elicit mixed reactions, it's a worthwhile and sorely underestimated investment for any business owner. By fostering connections between team members, you can deepen their bonds and improve communication, leading to better work performance, productivity, and job satisfaction.

The good news is that virtual team-building exercises don’t have to be complicated, time-consuming, or necessarily cost you a penny. From simple check-ins to team games, you can build a stronger and happier team. Here are some easy ideas to get started.

1. Master your online platforms and software. To create a strong sense of community and effective communication in a virtual team, it's important to make the most of an online platform like Slack, Asana, or Trello. These platforms provide a space for colleagues to interact, share ideas, and collaborate seamlessly. Knowing your way around your video conferencing platform of choice, such as Zoom or Google Meet, is essential, as features like screen sharing, breakout rooms, whiteboards, and remote control are indispensable tools for virtual communication.

2. Set regular team meetings. By scheduling regular company-wide communication, you can create a welcoming environment that encourages everyone to share their thoughts and ideas. These meetings help to keep everyone informed, ensure that short and long-term goals are within sight, and give everyone a voice. To make the meetings more engaging, consider starting by having each person share their "high" and "low" of the week, whether it be work-related or not. Alternatively, you can kick off team meetings with an icebreaker question to get everyone thinking and interacting, such as “If you were alone in a dark cabin, with only one match and a lamp, a fireplace, and a candle to choose from, which would you light first?”

3. Welcome feedback. While team meetings can be a great forum for sharing ideas, they may not be the best place for constructive criticism. To encourage honest feedback, consider setting up a virtual “suggestion box” for anonymous submissions, and commit to reading and addressing them once a month. Additionally, taking the time to check in with each team member individually can provide valuable insights and allow for open discussion on what's working well and areas that could be improved. Even though you have the final say in your own business, being receptive to your team's feedback can be incredibly valuable.

4. Celebrate the wins. It's easy to get caught up in the momentum of completing tasks and immediately move on to the next one. But taking a beat to celebrate big milestones (completing an important project) or small successes (finding a creative solution to a design conundrum) boosts morale and pumps the team up to keep going. Whether it’s a quick shout-out in a team meeting or an Uber Eats gift card for a job well done, the gesture goes a long way. When team members feel appreciated and united, their performance tends to improve, so it’s truly a win-win.

5. Play online games together. One great way to encourage team bonding is by playing online games together, especially those that require collaboration and communication skills. Set a time limit beforehand and inform your team about it, so that no one gets stressed about time constraints and can organize their workday accordingly. Then it’s time to have fun! Here are some options:

  • "Can You Hear Me Now?" is a virtual game that requires excellent communication skills and collaboration. One team member becomes the speaker, and the others are artists. The speaker must describe a randomly generated image using only geometric shapes, and the artists must draw it and then share their masterpieces. The game is not only fun but also teaches the importance of effective communication in a remote team setting.

  • Pancakes vs Waffles is a decision-making discussion game that encourages team members to share their values. In each round, the team must choose between two options (such as Pancakes vs Waffles), with one being eliminated each time. The game starts with a simple choice and gradually becomes more personal as new options are added. The game mechanics are helpful for virtual team building because they create a low-stakes environment for sharing personal values.

  • There are infinite online games that you can play with your remote team, whether competing in groups or individually. Online trivia, quizzes, and games are a great way to spark enthusiasm. Some fantastic free options are Words with Friends, Scattergories, Skribbl (like Pictionary), TypingTest, or even Geoguessr. If you use Slack, you probably already know about their own game apps. Why not create a “Guess Who” quiz on Kahoot with fun facts about you and your team members? There are also paid platforms designed specifically for team-building experiences, such as QuizBreaker or TriviaMaker.

6. Spend time together offline.

If it's feasible within your company's budget and team members’ travel abilities, consider renting a property that can accommodate everyone and planning a fun itinerary with both group sessions and activities. Make sure to leave enough free time for spontaneous deep conversations that can really strengthen your team bonds. Otherwise, meeting to attend industry events together is a great way to keep up with design trends and also bond and learn as a team.

As you can see, when it comes to team-building activities, there are endless options to choose from. From team meetings to virtual games, the most important thing is to create an environment that fosters open dialogue, collaboration, and enjoyment among your team members–yourself included–who are the driving force behind your company's success. Not only will it add some joy and insight into your work day, but investing in your team today will reap high returns for your company. So why not start planning a team-building activity today and watch your team thrive?

xx, Danae

6 Clever & Stylish Pet-Friendly Interior Design Options

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With 44.5% of U.S. households owning dogs and 29% owning cats, it's clear that designing a home to accommodate furry family members is just as important as considering other project needs. While it may present some challenges, there are plenty of solutions that allow you to prioritize style without compromising on functionality. Here are some of my favorite clever solutions:

Choose Materials Carefully

Consider durability, scratch-resistance, and ease of cleaning when choosing materials for a pet-friendly space. Leather and performance fabrics are good options, while silk or velvet should be avoided. Hardwood floors, tile, and vinyl are easy to clean and resistant to scratches. For carpet lovers, a low-pile or indoor/outdoor rug is the way to go.

Consider Built-Ins

Built-in solutions like food and water bowls in the kitchen or a large laundry sink that doubles as a pet bath can provide a seamless integration of pet needs into the home's design. If you are going the custom-made route, the possibilities are limitless, like this door with a secret opening for a cat to pass through!

Source Dual-Purpose Pieces

Another way to blend pets' needs into the household is to find furniture that serves multiple purposes. Look for innovative storage furniture that can hide crates or even litter boxes. Toys can be tucked away inside a decorative basket where the pet can always find them.

Pick a Stylish Bed

Luckily, there are many stylish pet beds on the market that can match the overall aesthetic of the home. From cute seagrass beds to mini sofas that look just as good as your full-size one, there are plenty of options to choose from.

Add Aesthetic Accessories

It's getting easier to find pet accessories that don't stick out in an otherwise beautifully designed home. From cat scratching posts to neutral tug toys, you can find solutions that make everyone happy.

Bring In Non-Toxic Plants

While adding some greenery to a home can be a nice touch, it's important to make sure that any plants are non-toxic to pets. Some safe options for both cats and dogs include boston ferns, spider plants, and money trees.

Happy Designing!

xx, Danae

Passive Income For Interior Designers: Digital Downloads (Part 1)

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Do you have any tasks that you feel like you’re doing over and over and that you’d like to streamline? Well this task could create a great opportunity for passive income which would create another stream of income for your business.

With passive income, you do work upfront (in this case, it may even be work you are already doing), and earn over time with minimal maintenance. This can provide you with greater financial stability and freedom, as well as the potential to increase your overall income and build wealth over time. A great option for designers to create passive income is through digital downloads. There are many different types of digital downloads you can create easily once and then sell for years.

Here are some ideas for digital downloads:

How-To Guides & Templates

Maybe you feel like you’re constantly getting asked the same questions about paint colors, accent walls, or art ideas.  Moreover, this is a topic that you could explain in your sleep. A great option to convert this into passive income would be to create a how-to guide or template for clients to download from your website – a win win for you and the buyer as they get your professional design expertise and you get paid for it without doing repetitive work. Another great benefit of guides like these is that you can create more than one! 

A simple way to get started with this is to write down common client questions that you feel you’re answering repeatedly or are getting asked on social media. If you have a niche that you are known for you could create a “Getting Start Guide” for clients who are curious about working with you. An even simpler version would be to produce a template with images and graphics on your topic, like how to create the perfect accent wall for example. Selling guides and templates with simple graphics that showcase your expertise is a perfect way to get started with digital downloads.

eBooks

eBooks are another great way to make passive income with your design expertise for clients who like more DIY type projects. An in depth book that could help customers with a bathroom refresh, picking paint colors, decorating for a rental, or how to Feng Shui their space are examples of successful ebooks on the market. Similar to a how-to guide, they get a lot of expert design knowledge and you don't have to do anything but the initial set up.

Where to Sell Digital Downloads

With strong marketing your digital downloads could bring in quite a bit of revenue. There are many places you can post your downloads to be purchased, the first one being your own website. As clients are already browsing your services, having a shop on your site with digital downloads that answer their design questions could be a quick way for you to make some passive income. You could also create an Etsy or Shopify account to sell your products. That way whenever you receive a DM asking a simple design question, you can let the inquirer know that you have created an entire guide that answers all of their questions.

Passive income can take some effort and investment to set up initially, but once you have established your sources of passive income, they can continue to generate income for you over the long term with minimal ongoing effort required.

Let us know if we can help! We’ve got VDA’s on the team that love helping designers create passive income streams. More in this series to come!

 xx, Danae

Top 9 Podcasts for Interior Designers

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The thing about being an interior designer is that your work is never truly done, even after a project is completed. Staying current with the latest trends and networking with other industry professionals to share insights can be challenging, especially when time or energy is in short supply. And if you’re a solo entrepreneur, it can be a lonely road at times.

Luckily, there's something that can help with all of that: listening to a podcast. Whether you're on your morning walk or driving to a job site, podcasts provide a convenient way to relax and soak up knowledge from others in the field. With so many options out there, I've compiled a list of some picks, covering a range of topics from interior design to entrepreneurship and lifestyle. So keep your headphones handy and check out these design podcasts!

A quick note: Many of these podcasts are also available on their own website or other platforms such as Audible or iHeartRadio!

A Well-Designed Business

Hosted by LuAnn Nigara. EVERYONE KNOWS LUANN. Anyone who has ever asked me what podcast I recommend to help you grow a profitable and successful business … I tell them to listen to this podcast. I’ve learned a tremendous amount that has helped me grow Elite Design Assistants and I’m not a designer but an industry partner. Whether you are a new or seasoned designer, this podcast is excellent for continued education on best practices in the interior design industry. And if you are a craving more podcasts there are several more below!

Listen: The #1 Rated Interior Design Business Podcast - A Well-Designed Business® (luannnigara.com)

Monocle on Design

Hosted by Monocle's design editor, Nolan Giles, this podcast covers everything from architecture and furniture to product design and urban planning. Each episode features interviews with some of the most influential designers, thinkers, and innovators in the industry, providing valuable insights and perspectives on the latest trends and issues facing our field.

Listen: Spotify | Apple Podcasts

Design Time

While the most recent episode aired in December 2022, there is still a treasure trove of industry insight from the likes of Kelly Wearstler and Jonathan Adler. Hosted by the editors of Domino magazine, this podcast promises tricks and strategies for interior design and lifestyle, too!

Listen: Spotify | Apple Podcasts

Dark House

If you're looking for something thrilling to spice up your podcast queue, Dark House is a fascinating mashup of interior design, true crime, and even a bit of the paranormal. With guest interviews featuring authors, set designers, psychic mediums, and paranormal investigators, Dark House delves into the dark and mysterious histories behind a few of the most beautiful yet infamous homes around.

Listen: Spotify | Apple Podcasts

The Modern House

As an interior designer, you'll appreciate how this podcast features chats with not only interior designers, but also architects, fashion designers, editors, and other inspiring professionals with their own fresh takes. From discussing the latest trends in modern design to exploring the relationship between architecture and nature, this podcast is sure to inspire your own work.

Listen: Spotify | Apple Podcasts

Chairish

This podcast features interviews with a range of experts, including designers, influencers, and entrepreneurs. They share insights on the latest trends, best practices for running an interior design business, and how to navigate the world of online design. With practical tips and advice from seasoned professionals, Chairish is an excellent resource for those looking to stay on top of their game and take their businesses to the next level.

Listen: Spotify | Apple Podcasts

How to Decorate

As its name would suggest, this podcast features candid conversations with designers and industry professionals who share their tips and tricks for tackling a wide range of decorating challenges, from selecting paint colors to creating a cohesive design scheme. With a friendly and accessible approach, How to Decorate provides practical advice and inspiration for designers at all levels.

Listen: Spotify | Apple Podcasts

The Interior Design Business

Here is a monthly podcast from out of the UK, but you can benefit from a wealth of practical advice that applies to interior designers universally. Listen to practitioners and educators talk about topics like sustainability, home staging, and getting your business off the ground.

Listen: Spotify | Apple Podcasts

Clever

Here is a great resource for fellow interior designers looking to stay inspired and connected to the broader design community. Hosted by designer Amy Devers, "Clever" features interviews with leading designers, artists, and creatives from around the world. The podcast provides a fun and engaging platform for these creatives to share their unique perspectives and experiences on design, entrepreneurship, and creativity.

Listen: Spotify | Apple Podcasts

The Interior Collective

Looking for a fun and informative podcast that's all about the business of beautiful living? Then you'll definitely want to check out The Interior Collective. Hosted by Anastasia Casey from IDCO Studio, this podcast brings together some of the most influential names in the industry, including Shea McGee, Clara Jung, and Amber Lewis, to provide you with actionable advice that you can use to take your own practice to the next level.

Listen: Spotify | Apple Podcasts

If you haven't already joined the podcast wave, you’re about to find out that not only are they incredibly informative, but they're also incredibly addictive! Keep in mind that these are just the tip of the iceberg, and there are many more great design podcasts out there. So, take some time to explore and discover new podcasts to keep your design knowledge fresh and stay up-to-date with the latest industry trends. Happy listening!

xx, Danae

P.S. I have been on a few podcasts throughout the year. Check them out and let me know what you think!

Tips for Successful Outsourcing for Interior Designers

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As an interior designer, you know that time is one of your most valuable resources. With a busy schedule, it can be challenging to manage all aspects of your business, from design to administration. That's why more and more designers are turning to outsourcing to lighten their workload and focus on their core competencies. In this article, we'll explore the benefits of outsourcing and provide tips for a successful partnership. Whether you're considering outsourcing for the first time or looking to optimize your current arrangements, this guide will help you make outsourcing work for you.

And, as many of our clients can attest, we will assist you with any of the below to help set you up for outsourcing success! If you need help with anything at all, please feel free to reach out.

Whether you're a small start-up or a large corporation, outsourcing can provide numerous benefits that can help take your business to the next level. To name a few, outsourcing:

  • Provides access to specialized skills and expertise

  • Increases flexibility in managing workload and meeting deadlines

  • Enables you to scale your business without having to hire full-time staff

  • Reduces the burden of repetitive or time-consuming tasks

  • Allows you to take on more projects and grow your business

And it works wonderfully when both parties are on the same page. By providing your outsourcing collaborator or virtual design assistant with the necessary information and tools, you'll set them up for success and equip them with everything they need to work efficiently and effectively for you. This will not only save you time and money in the long run, but it will also help to establish a positive working relationship based on clear communication and mutual understanding. Here are 7 tips to ensure success when delegating tasks to another design professional.

Assess the tasks at hand.

Before beginning the outsourcing process, assess which tasks are suitable for outsourcing and which should be kept in-house. To determine which tasks to outsource, consider which tasks are most time-consuming, repetitive, or require specialized skills that may not be available in-house. Once you've determined which tasks to outsource, create a budget for those tasks to help you plan and prioritize.

Establish procedures.

To prepare for outsourcing, develop your standard operating procedures (SOPs) and compile them in a company manual. This document should delineate your firm's standard internal processes, policies, and procedures, including any useful links and templates. Having these procedures documented will help your outsourcing partner to comprehend how your firm operates and give them a reference point, which ultimately takes less of your time.

Gather style samples.

Another basic element to have prepared is your branding kit, which should include your company's logo, color palette, typography, and any other visual elements that define your brand. This will help your outsourcing partner to create designs that align with your brand and maintain a consistent visual identity. Providing AutoCAD samples, design style guides, and project briefs will also help them adapt their work to your aesthetic–and technical–style.

Set up your project management platform.

To effectively communicate with your outsourcing partner, it is enormously helpful to use a project management software or platform, such as Asana or Trello, which you can use to communicate, track progress, and assign tasks. This way, you can manage your team's workload and stay on top of deadlines.

When you’re ready to brief your collaborator, here are some additional tips to ensure that the hand-off goes smoothly.

Talk big picture.

Share a brief overview of your business and identify your current needs (distinguishing them from potential future tasks) to ensure that your outsourcing partner understands what they will be working on right away. Additionally, communicate the time and schedule commitment that you are looking for at this time. This is also a good opportunity to let them know your preferred communication style, and what the first steps will be.

Define the scope.

When handing off a particular project or task, be sure to specify deadlines, a time limit if there is one, and the level of detail required (for example, a preliminary conceptual floor plan versus a final bid set). If possible, provide examples of similar previous work they can reference to cohere to your company’s standards. While there are a number of so-called "industry standards", the reality is that every firm is different, so the more specific you are when briefing, the better the result. If a project is being divvied up among multiple team members, let them know where their responsibilities begin and end so that they’re clear on their role, while also aware of other moving parts.

Foster open communication.

Communication is key when it comes to outsourcing. As you'll be working with people who may not be physically present, it's important to establish effective communication channels. By keeping an open dialogue, you can prevent minor queries from delaying progress. Make sure your assistant knows how and when to contact you or other team members for prompt resolution of doubts. Sharing your daily availability on a platform like Google Calendar can improve communication and efficiency. It's also helpful to schedule regular check-ins with an ongoing assistant, such as via video calls, to maintain fluid communication and benefit from mutual feedback.

Give them a heads up.

A final point to consider when outsourcing is to provide as much advance notice as possible when you anticipate a change in workload. By doing so, you not only give the assistant ample time to organize their time and resources to meet your needs but also respect their schedule and other obligations. Your assistant may also be working with other clients, and by giving them advance notice whenever possible, you are also ensuring that your projects remain a priority.

In conclusion, outsourcing can be a valuable resource for interior designers who want to grow their business and focus on what they do best. By following these tips, you'll be well on your way to a successful outsourcing partnership. So why not explore the benefits of outsourcing today and see how it can help you achieve your goals?

As always, we are happy to help! Please feel free to reach out if you need anything at all!

xx, Danae

Exciting News!

Enrollment for the Interior Design Standard has opened back up if you’d like to sneak into the Class of Spring 2023. So if you still wish you’d done it… NOW is the time!

Join the hundreds of designers transforming their businesses.

Enrollment will officially close Thursday, April 27th at 11:59PM EST.