Behind-the-Scenes Content Ideas Your Followers Will Love
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If you struggle with content ideas while waiting on those final pro shots from a completed project, you’re not alone! Reveal photos are incredibly satisfying, but there’s so much you can share along the way to bring your followers (and future clients!) into the experience without loads of extra work. People love the journey just as much as the finished product. So, add some of these ideas to your content calendar, grab a few in-the-moment snaps, and let everyone in on the behind-the-scenes moments that make each project unique!
1. Before and After (the Real Way)
To make this fresh, focus on in-the-moment shots from various stages. Start with a quick walkthrough of the blank room and capture updates at each milestone—like after demo day, mid-installation, or when new paint goes up. Don’t shy away from the messy phases, with paint cans scattered, dust in the air, and tools all around. These raw, real glimpses let followers appreciate the journey as well as the small choices that lead to big results.
2. Micro-Moments
Whether it’s the perfect trim, layered textures, or unique hardware selections, zoom in to show what makes a room feel cohesive and curated. Talk about why you chose these elements or how they tie into the overall look. These kinds of “micro” moments will be a hit with fellow designers who love the art of thoughtful details—and clients who may not have noticed all the extra touches before.
3. Mood Board Mondays (or Whatever Day Works for You)
Sharing mood boards is a simple way to let followers see where your design ideas come from. Show your favorite color palettes, unique pattern combos, or fabric swatches—and add a quick note on why you think they’ll work for a particular project. Feeling brave? Ask for feedback! Inviting your followers to chime in on your creative process can make them feel a little more invested in the outcome.
4. Tools of the Trade
Giving a quick tour of your favorite tools, gadgets, or go-to apps can be surprisingly fun to share! Whether it’s a peek at your design software, tablet and stylus, that trusty sketchbook, or your well-loved color fan deck, let your followers in on how these essentials help you bring your designs to life. It’s a great way to demystify the process and show what really keeps your workday moving.
5. Meet the Makers
Have a go-to craftsperson, furniture maker, or fabric expert? Introduce them! A quick interview or a photo together gives your followers a peek into your network of talented people. It’s a great way to show off the collaborative side of design, and it gives credit to those whose work makes your projects truly special.
6. Your Work Station Setup
Our workspaces often aren’t picture-perfect. Sometimes, they look more like “organized chaos” than anything. Maybe there are mid-project samples scattered around or a half-finished coffee beside your redline sketches. Snap a shot of your real work zone, or, if you just did a quick tidy-up, capture that rare calm before the creative storm. And if music’s your thing, why not share the playlist that’s been fueling your latest projects? It’s these real-life touches that make your workspace feel relatable.
7. A Day in the Life
Take your followers along for a day in your life! Whether it’s starting off with coffee and emails, an afternoon of sample sourcing, or an evening client meeting, a “day in the life” series gives a fun, personal peek into your routine. This kind of content can be light and candid, showing the balance between the creative and practical sides of your work.
8. Design Tips & Pro Lessons
Share some of your go-to design tricks or lessons in action! Whether it’s a clever way to hide cords, make a small room feel bigger, or choose the right rug size, these practical tips give followers insight into your expertise. For example, show the correct way to install a light fixture or explain why a particular color or material works perfectly for a space as you’re setting it up. These pro tips let your followers see the thought and skill behind your designs.
If you’re looking to connect with your followers—whether they’re future clients, fans, or fellow designers, remember that “picture-perfect” isn’t everything. The most relatable content often makes the biggest impact. And we get it—you’re busy! If getting your photos and videos ready for posting feels like a lot, consider bringing in a social media assistant to help. That way, your online presence keeps growing while you stay focused on the work you love. Reach out to us to get matched with a specialized VDA (Virtual Design Assistant) who can keep you on track with a social media strategy that truly works for you!
xx, Danae
P.S. Get ready for the holiday event of the season. RSVP for Sandra Funk's virtual Holiday Workshop, "All I Want for Christmas is Wealthy Clients, Joy... and a Design Empire" on December 4th at 3 PM EST to be entered to win a massive giveaway that CEOs dream about.