Top Questions Budding Interior Designers Ask, Answered

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Design school can be demanding and thorough, but it often misses out on the nitty-gritty of running a business in the real world. If you’re just starting out as an interior designer, it’s only natural to have a ton of questions. And let’s be real—even if you’ve been in the industry for years, there are moments when you wonder how other designers are handling things or if you’re keeping up with the latest practices. So whether you’re just beginning or have been in the industry for years, these questions are for you!

1. How do I set my pricing and fees?

Setting your pricing can feel like walking a tightrope. You don’t want to scare potential clients away with high fees, but you also don’t want to undersell yourself. The good news is, there’s no one-size-fits-all approach—many designers use a combination of pricing models to keep things flexible and fair. For example, you could start with a flat rate base fee for a clearly defined scope of work and then switch to an hourly rate for any additional services or changes beyond the initial agreement. When deciding on your rates, consider factors like your location, experience level, target client, and the complexity of the project. High-end clients in major cities might expect a different pricing structure than a young couple in a small town. It’s all about aligning your value with your market.

2. What is a typical workflow for a design project from start to finish?

A smooth workflow is the backbone of any successful design project. Here’s a typical flow that you can customize as needed:

  • Initial Consultation: Meet with the client to understand their needs, preferences, and budget. This is your chance to build rapport and set expectations.

  • Design Concept Phase: Develop the big-picture vision for the space. This might include mood boards, color palettes, and inspiration images. This phase helps you and your client get on the same page about the direction of the design.

  • Design Development Phase: Now, it’s time to dive into the details! This phase involves creating detailed floor plans, choosing materials, and selecting furniture. You might also develop 3D renderings or conceptual drawings to help clients visualize the space.

  • Procurement: With the design approved, it’s time to order materials, furniture, and decor. Coordinate with suppliers, manage timelines, and keep an eye on the budget.

  • Installation: This is where the magic happens! Coordinate with contractors and oversee the installation to ensure everything aligns with the vision.

  • Project Wrap-Up: After installation, do a final walk-through with the client, address any last-minute tweaks, and make sure they are thrilled with the result. This is also a great time to request testimonials and take professional photos for your portfolio!

3. What social media platforms are most beneficial for interior designers?

Choosing the right social media platform can elevate your business and connect you with potential clients. Here’s a breakdown:

Instagram: A must for interior designers! It’s perfect for showcasing your portfolio with high-quality images, behind-the-scenes stories, and Reels that show your personality and process.

Pinterest: Another visual powerhouse, great for driving traffic to your website and getting your designs in front of people actively searching for inspiration.

Facebook: It can be useful for building a community through groups or promoting your services via local business pages.

Houzz: Fantastic for connecting directly with homeowners looking for professionals and sharing reviews.

LinkedIn: Great for establishing authority, networking with other professionals, and sharing thought leadership content.

YouTube: Perfect if you’re comfortable in front of the camera—share design tips, process videos, or even virtual tours of your projects. 

4. What are the best project management tools for interior designers?

Staying organized and on top of things is key, and there are some fantastic tools out there to help you do just that. For general project management, Asana, Trello, and ClickUp offer great platforms to organize tasks, timelines, and team collaboration. For more interior design-specific needs, tools like Studio Designer, Design Files, Design Manager, and Houzz Pro (formerly Ivy) offer comprehensive solutions for everything from billing and procurement to client communication and product sourcing. Each has its strengths, so it’s worth exploring them to find the best fit for your workflow. 

5. How do I build a portfolio with little or no experience?

The classic “chicken and egg” situation—clients want to see a portfolio, but you need clients to build one. Start by designing for friends or family or even staging rooms in your own home. Take on small, low-budget projects or volunteer to do spaces for local businesses or charity events. Make sure to document everything—high-quality photos are fundamental. And don’t forget to share your process, not just the finished product. Mood boards, sketches, and before-and-after shots show clients how you think and execute.

6. How can I differentiate myself from other designers in a crowded market?

Finding your unique place in the design world starts with a bit of self-reflection. Here’s how to carve out your niche:

  1. Identify Your Strengths: Are you great with bold color palettes? An expert at sustainable design? Know your superpower and lean into it.

  2. Define Your Ideal Client: Knowing who you want to work with can help you tailor your messaging, portfolio, and marketing efforts.

  3. Develop Your Brand Voice: How do you want to be perceived? Fun and quirky? Elegant and sophisticated? Make sure this comes through consistently in all your communications.

  4. Show Your Personality: People connect with people, not just pretty pictures. Use your website, social media, and client interactions to let your authentic self shine through. 

7. What are the best ways to present design concepts to clients?

Presentation matters! Start by setting up templates in Canva or your preferred platform for professional and consistent presentations. Use a mix of samples and swatches, inspiration images, conceptual drawings, and, if the budget allows, 3D renders. Make sure to tailor your presentation style to each client—some might prefer a hands-on approach with physical boards, while others might be more tech-savvy and prefer digital formats.

8. What should be included in a client contract?

A solid contract is your best friend. It should clearly outline the scope of work, payment terms, timelines, and responsibilities. Include a clause on revisions to prevent endless changes without compensation. Make sure to cover what happens if either party needs to terminate the contract and add a section about the handling of delays, like those caused by supply chain issues. The goal is to protect both parties and set clear expectations from the start. You can read more on this in this post. 

9. How do I deal with clients who have unrealistic budgets or expectations?

When faced with tricky clients who have big dreams but a small budget, clarity is key. Start with a generic estimated budget calculator to help them understand the costs associated with different levels of finishes and furniture. Then, offer tiered proposals that give them options at various price points. This way, they can see what’s achievable within their budget and understand how upgrading impacts the overall cost, but it leaves the decision in their hands. 

10. What tasks should I be outsourcing?

Thankfully, just about any task can be outsourced, from bookkeeping to procurement to social media management. Even technical tasks like CAD drawings and renders can be handled by someone else. Here at Elite Design Assistants, we’ve got a team ready to help with all of that. Whether it’s something you’re not strong at, something you don’t enjoy, or something you simply don’t have time for, outsourcing is a smart way to keep your focus on the creative aspects of your business.

Starting out in interior design can feel like juggling a million things at once, but remember, every experienced designer started where you are. It’s completely normal to wonder how others are managing their processes, and networking can be a fantastic way to gain insights from other industry professionals who are open and willing to share their experiences. But remember, just because others are doing things a certain way doesn’t mean it’s the best way for you at this moment. Embrace your unique journey, be open to trying new methods, reassess from time to time, and trust that you’re finding the path that works best for you. Good luck—you’ve got this!

xx, Danae

Best Practices for Delegating Sourcing to a Virtual Design Assistant (VDA)

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For many interior designers, sourcing is one of the most enjoyable parts of the job. After all, finding the perfect pieces to bring a design vision to life is deeply satisfying. But let’s be honest—there’s only so much time in a day and as much as you might love curating that perfect coffee table, sometimes it’s just not feasible to do it all yourself. That’s where a Virtual Design Assistant (VDA) comes in. Entrusting someone else with sourcing decisions can be scary at first, but with the right approach, it can be incredibly rewarding. Delegating effectively to your VDA isn’t just about handing over a list and hoping for the best.  

Here are some best practices to keep in mind to make the most out of your collaboration:

1. Define the Scope Clearly — Really Clearly

Before your VDA can start sourcing, they need to know exactly what they’re looking for. The key to effective delegation is providing all the necessary details upfront to avoid the endless back-and-forth that can make you feel like you should have just done it yourself. Here’s a handy checklist to guide your brief:

  • Item type

  • Style

  • Color(s)

  • Material(s)

  • Dimensions range

  • Required quantity

  • Budget range

  • Maximum lead time

  • Shipping destination

2. Specify Your Priorities

Not all items are created equal. Some are non-negotiable centerpieces, while others are fillers that just need to fit the bill. Be upfront about which pieces are must-haves and which ones are “nice to have.” This helps your VDA focus their efforts where it counts and not spend hours hunting down the perfect $20 side table when what you really need is the sofa of your dreams. To further streamline the process, consider setting a time cap for sourcing certain items—for example, no more than an hour for vanity lighting options. This way, your VDA knows how much time to invest in each task and can prioritize accordingly.

3. Share the Big Picture with Visual References 

Sourcing without understanding the big picture is like picking out an outfit in the dark—you might grab some great pieces, but they could end up clashing. Give your VDA the tools to make cohesive choices by sharing visual references that capture your firm’s signature style, the client's aesthetic brief, and any key pieces that have already been selected. This could include brand guidelines, mood boards, renderings, photos of the current space, or images of similar products that fit your vision. With these insights, your VDA can filter for items that harmonize with the overall design and stay true to your creative intentions. 

4. Give Access to Your Preferred Vendor List

VDAs can be a valuable extension of your sourcing network, but they’ll need access to your existing relationships to really hit the ground running. Share your list of preferred vendors along with any login or access details, so they can continue building on the vendor-designer relationships you’ve already established. This maintains continuity and means you’re still benefiting from those trade discounts. If you’re open to exploring new vendor relationships, keep a folder ready with your details and resale certificate that your VDA can use to set up new trade accounts on your behalf.

5. Set Deadlines and Expectations for Deliverables

When you're working against a project timeline, timing is everything. Clearly outline when you need sourcing options delivered and specify the format that works best for you—whether it's a straightforward list with links or a more detailed presentation that includes pros, cons, and style notes for each item. Also, be specific about the number of options you’d like for each piece to avoid an overwhelming or insufficient selection. Regular check-ins can help keep things on course, but avoid falling into the trap of micromanagement. Trust your VDA to do their job, but be prepared to quickly pivot or provide additional guidance if the initial options don’t quite hit the mark.

6. Keep the Conversation Going

Keeping the lines of communication open is key to making your partnership with your VDA work smoothly. Make sure you’re regularly touching base—celebrate when they hit the mark and guide them when they need a bit of redirection. Over time, they’ll get a better feel for your style and preferences, and the whole process will become more effortless. The more you communicate, the better the results you’ll see in their choices.

Remember, collaboration is a bit like good design—it’s all about harmony, balance, and knowing when to let go. Give your VDA the trust and tools they need, and you’ll soon see how much easier (and more fun) your projects can be. You’ve got this—and so do they!

xx, Danae

Are You Left-Handed? And Other Overlooked Questions for Design Clients

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Getting to know your clients inside and out is key to creating a space that truly feels like them. The initial consultation process can feel like a balancing act—sometimes fun, sometimes overwhelming, usually both.

While clients may come prepared with ideas and inspiration, it’s the designer’s responsibility to dig deeper, asking the right questions to not only capture the overall vision but also to uncover those finer details that clients might overlook. And although there are surely thousands of questionnaire templates available out there designed to help you with this, many of them surprisingly miss some of the perhaps less obvious points.

So, how many of these questions are you already asking your clients?

1. Are you right-handed or left-handed?

This might seem like a small detail, but it can have a big impact on the design. Knowing their dominant hand helps in planning everything from the direction cabinets open to the layout of the workspace, making everyday tasks more intuitive and comfortable.

2. How do you interact with your surroundings—are you tactile, visual, or auditory?

Understanding if your client is more hands-on, visually oriented, or sound-sensitive helps tailor the space to their natural preferences. For example, a tactile person might appreciate rich textures, while a visual person could benefit from a space with strong visual elements and organization.

3. What’s your ideal noise level at home or in different rooms?

Noise can be a deal-breaker when it comes to comfort at home. Whether your client craves silence or loves background noise, knowing their noise level preference helps you choose the right materials and layout to either insulate sound or let it flow. 

4. Do you have any allergies to be aware of?

Allergies can sneak up in unexpected ways—certain fabrics, finishes, or plants might trigger them. By knowing your client's allergies upfront, you can make sure their space is a safe haven. Even ask about food allergies–you wouldn’t want to send them a dangerous holiday gift basket!

5. Are there any specific scents that you associate with comfort or relaxation?

Scents are powerful in setting a mood and forgotten far too often in the scheme of interior design. Whether it’s the smell of fresh linen, lavender, or wood, incorporating your client’s favorite scents can make their space feel instantly more welcoming and personal.

6. How can your daily rituals or routines be elevated through your space?

Daily routines are where life happens, so why not make them more enjoyable? Whether it’s a morning coffee ritual or a nightly wind-down, designing a space that enhances these moments can make everyday life feel just a little more special. 

7. How do you use your space differently during the week compared to the weekend?

Your lifestyle can shift dramatically between weekdays and weekends. Knowing how your clients transition from work mode to relaxation or entertaining mode helps to create a flexible space that adapts to their needs.

8. What’s a comfort habit (like a cozy reading nook or late-night snack station) you indulge in?

Everyone has that one comfort habit they love. Designing around these little indulgences, whether it’s a cozy nook for reading or a perfect spot for late-night snacks, makes the space feel more like home.

9. What brands are you drawn to when it comes to clothing, cars, etc.?

The brands your client loves can tell you a lot about their taste and style. Whether they lean towards sleek and modern or classic and cozy, these preferences can guide the overall aesthetic and feel of their space. 

10. Do you like the idea of secret spaces or hidden compartments?

Who doesn’t love a good secret space? Hidden compartments or clever storage solutions can add a fun, whimsical element to a design, while also serving practical purposes, like keeping clutter out of sight. 

No detail is too small when it comes to making your client’s space feel truly theirs. By getting into the nitty-gritty details early on, you’ll set yourself up for a smoother design process and your clients will love you for going the extra mile. It’s all about those thoughtful touches that make a space feel like home.

xx, Danae

How to Design Happy Havens with Dopamine Decor

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Interior design has always been about more than just function—it’s about creating spaces that make us feel good. Recently, this idea has reached a new level in the form of a trend known as Dopamine Decor. It’s no longer just about making sure colors complement, storage is practical, and lighting is pleasant. Now, it’s about infusing big splashes of pure delight. Because, honestly, why shouldn't we?

What is Dopamine Decor?

Dopamine Decor takes its name from dopamine, the feel-good neurotransmitter that’s associated with pleasure and reward. The idea is to design spaces that trigger these positive feelings. It stands for personal expression, happiness, and generally making you feel amazing in the space. And it also carries a connotation of vibrancy and awakeness, so naturally, there are brighter colors, bolder patterns, and unexpected touches.

Why is it Trending?

As it goes with trends, they only last so long before shifting (even if they do end up coming back). And after several years of channeling serenity and elegance through neutral minimalism, people are craving comfort in special spaces that reflect their personalities and passions. One might also speculate that this trend is influenced by a broader societal trend towards incorporating dopamine-inducing and stimulating elements into our lives. In any case, more and more clients are pointing to bold, fun accents to brighten up their dwellings.

How to Design With Dopamine Decor 

Color Explosion: Introduce bold and bright colors. Think tangerine, fuchsia, teal, and sunny yellow to lift spirits and add a fun, energetic vibe. For example, suggest a bright teal kitchen or patterned wallpaper in the living room. You can also try color drenching, using one color across multiple surfaces to create a cohesive and immersive space.

Play with Patterns: Combine different patterns, like stripes with florals or polka dots with abstract designs, balanced with solid colors to avoid visual chaos. Picture a living room with a floral couch, striped pillows, and a bold, geometric rug. Mixing textures like velvet cushions with wooden furniture or a shaggy rug with sleek metal accents adds depth and interest to the design.

Have Fun with Shapes: Incorporate geometric patterns, squiggly or scalloped lines, or unusual forms to create a playful and dynamic environment. Use furniture with rounded edges, like a curvy sofa or an organic-shaped coffee table, to add softness and whimsy. Wall art featuring abstract shapes or a rug with bold, geometric patterns can also enhance the playful vibe.

Add Personal Touches: Fill the home with items that hold sentimental value or simply make them smile. Family photos, travel souvenirs, or quirky thrift store finds add unique, personal touches. DIY elements like painting a mural on a feature wall, crafting custom cushion covers, or upcycling an old piece of furniture with vibrant paint also work well.

Bring Nature Inside: Add greenery with plants. They reduce stress and improve mood while adding a splash of color. Consider low-maintenance options like pothos or snake plants. Using materials like wood, stone, and natural fibers helps ground the vibrant decor, creating a harmonious and inviting environment.

Make It Functional and Fun: Keep things organized with colorful bins, patterned boxes, and quirky hooks that serve both functional and decorative purposes, adding to the joyful aesthetic. Incorporate fun, interactive elements like chalkboard walls or magnetic boards where family members can leave notes and drawings, personalizing the space and keeping it dynamic. 

Adding Unexpected and Humorous Elements: Sprinkle in unexpected or humorous elements. Think of quirky pieces like Chris Wolston’s famous wicker chairs or Harry Allen’s Reality Hand Bowl These touches can surprise and delight, adding unique charm and personality.

What if it feels like…a bit much? 

Stress not! Dopamine Decor doesn’t have to be maximalist or overloaded. It can be subtle without compromising your signature style. Sometimes a small splash of color can bring out the best in an otherwise subdued-tone room. Try a bold accent chair or a funky lamp as a statement piece to uplift the room's mood. You can reserve the louder designs for bathrooms or laundry rooms. You can also experiment with things like colorful hardware or picture frames to dip your toes into the trend.

Final Tips

  • This trend isn’t just “the more, the better.” You’ll still need to use your expertise to create harmony and avoid overload.

  • Take the whole sensory experience to the next level by adding an energizing, feel-good scent to the space.

  • Take the time to get to know your clients well enough to be able to incorporate those personal touches into their space.

  • Have fun with it!

xx, Danae

Studio Designer Acquires Mydoma: What This Means for Your Design Firm

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Written by: The Studio Designer Team

Originally Published on July 25, 2024 here.

Studio Designer the leading business management software platform for interior designers, today announced it has acquired Ottawa, Canada-based Mydoma, a leading project management and design business platform for interior designers. Together, Studio Designer and Mydoma support nearly 20,000 interior designers across the United States and Canada, creating the design industry’s #1 business management software platform for residential designers.

Studio Designer features integrated project management, time-billing, and payment solutions with a full GL accounting system. More designers, bookkeepers, and accountants leverage Studio Designer than any other solution to perform an expansive set of functions, from creating the first client presentation to accounting for the final invoice. This is why Studio Designer is relied upon by more than 15,000 designers, including many of the industry’s largest and most well-regarded firms, including Ken Fulk, Pembrooke & Ives, and Nate Berkus.

Mydoma’s focus on delivering exceptional solutions for lead generation, project management, and time tracking has led the company to great success, particularly with smaller firms or those that have recently formed. Studio Designer and Mydoma together will be able to support design firms at every stage of their journey, from Day 1 to AD100.

“For over 30 years, Studio Designer’s mission has been to empower designers’ creativity with innovative digital solutions. Sarah and the entire Mydoma team share this mission. We look forward to working together to develop new tools that will enable designers to create beautiful work while running successful, profitable businesses at every stage of their design careers. We are incredibly excited to bring Mydoma into the Studio Designer family,” said Keith Granet, Founder and CEO of Studio Designer.

The two companies will form the largest product, technology, and service team dedicated exclusively to creating business management software solutions for interior designers. This will translate to greater capabilities to deliver new, innovative features to designers, and provide even greater levels of customer support and design business education opportunities. By incorporating Mydoma into Studio Designer’s expansive product and service offerings, design firms of all sizes and stages of growth will find a solution that enables them to operate at their best.

“As a former interior designer, I was inspired to create Mydoma to solve the challenges that I experienced firsthand running my own firm. Over the last ten years, we are proud to have built an industry-leading product used by thousands of designers across the US and Canada. We are thrilled to join Studio Designer, which shares our values and mission to enable designers to spend less time managing and more time designing. Our future is bright as part of the Studio Designer community,” Sarah Daniele, Founder and CEO of Mydoma.

Best Practices for Delegating Drafting to a Virtual Design Assistant

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Outsourcing drafting tasks to a virtual design assistant (VDA) can be a game-changer for interior designers. Imagine freeing up your time to focus on the creative and strategic aspects of your projects while a skilled VDA handles the technical drawings. It sounds fantastic, right? It is. But to make the most out of this collaboration, there are a few best practices to keep in mind. Here’s a breezy guide to help you make this process go smoothly.

1. Finding Your Perfect Match

First things first—finding a VDA who is a good fit for your drafting needs is fundamental. Start by asking about their proficiency with different drafting programs. Are they wizards with AutoCAD, or perhaps they excel with SketchUp or Revit? Elite Design Assistants can match you with a VDA who is proficient with the programs you use. But don’t be shy to request a work sample. A little peek into their portfolio will give you an idea of their style and precision.

2. Sharing Your Standards

Once you've found your VDA match, it’s time to share your CAD standards. Provide them with a sample CAD file that includes your text and dimension styles, layers, and any templates you use, including page names and title blocks. This step is like handing over your secret recipe—it keeps things consistent and saves time in the long run. Keep in mind, this initial phase involves a bit of a learning curve as your VDA gets acquainted with your firm's unique methods. Even if your methods are "industry standard," they might differ from other designers’ standards. So, be patient during this setup period. Once they’re up to speed, you’ll have a valuable partner in your drafting workflow.

3. Detailing Your Expectations

Communication is key! Be clear about the level of detail or precision you require for each project. For initial concepts, a simple shell or rough sketch might suffice. However, as the project progresses, you might need precise shop drawings that are accurate to the last fraction of an inch. And if you desire intricate hatch textures for added visual detail, let your VDA know upfront. Let them know if you have a maximum time budget for a particular task. This transparency will help them prioritize their efforts effectively and avoid mismatched expectations.

4. Sharing Peripheral Resources

Help your VDA get the full picture—literally. Share project photos, inspiration boards, or any other resources that shed light on the design concept and objectives. This broader context will help your VDA understand the nuances of the project and align their work with your vision. The more they know, the better they can tailor their drafting to suit your needs.

5. Managing Files and Formats

Set clear guidelines on where your VDA should save or store CAD files and in what formats. Do you have preferred file naming conventions they should be aware of? Whether it’s a shared cloud drive or a specific folder structure, a well-organized system prevents headaches down the road. Agreeing on the right formats also ensures compatibility and smooth integration into your workflow. Make sure you have a copy of the CAD files as they become updated in case you wish to pick up on their progress at any time. Just make sure you coordinate file versions in order to avoid lost progress.

6. Setting Deadlines and Expectations

Establishing deadlines is essential, but it’s equally important to be realistic. Provide your VDA with a reasonable timeframe to complete their work. This consideration not only builds a healthy working relationship but also leads to higher quality output. And remember, every project may come with its share of questions, especially at the beginning.

7. Welcoming Questions

Expect there to be questions. And that’s a good thing! A diligent VDA will seek clarification rather than making assumptions. Make yourself available to answer these queries. Establishing preferred methods of communication and regular check-ins can streamline this process. This proactive approach keeps everyone on the same page and ensures any issues are promptly addressed.

A few final tips!

  • If you’re delegating several tasks or projects, let your VDA know the order of priorities.

  • Consider video call meetings to batch-discuss tasks and questions whenever possible, as it’s usually much more efficient than emailing back and forth!

Delegating drafting tasks to a VDA can significantly lighten your workload, providing both relief and invaluable support in your daily work and overall process. Sound good? Reach out to us today for a free consultation with a VDA perfectly suited to your needs!

xx, Danae

Midjourney: To Use or Not to Use for Interior Design

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The cat's out of the bag: AI has been making waves in the interior design industry. Chances are, you or your team are already dabbling in some AI tools. As with any groundbreaking innovation, opinions are divided on the benefits and ethical considerations of using these technologies, especially when it comes to text-to-image generators like Midjourney. It's fair enough to take a beat and weigh these perspectives before deciding how AI fits into your design process. So, let's explore how various designers, each with their unique viewpoints, are using (or not) Midjourney in their work.

Prompt: Design a polished, old-world-meets-contemporary kitchen. The space should feature a white farmhouse sink, light wooden cabinetry, and a large wooden island with ornate detailing. Use a warm color palette with natural wood tones. Include exposed wooden beams on the ceiling, a rustic blue Spanish tile backsplash, and antique brass fixtures. The kitchen should have open shelving displaying dishware and aesthetic cookbooks. The overall look should blend elegance with a rustic farmhouse charm.

"I’m having a great time using Midjourney to visualize design concepts and get the creative juices flowing in the early stages of a project. It’s fantastic for mood boards and initial ideas. However, I’ve decided not to post any AI-generated images on social media. They usually have little glitches or mistakes that look unprofessional, and I don't want to mislead people about my work. Midjourney doesn't always get the proportions or layout right, and sharing those images could seem like I'm endorsing something that's not quite up to par–and I'm very particular about what I endorse as a professional." – Lisa

"Midjourney just doesn’t sit right with me. Some people don’t realize that the images it generates are actually based on other designers’ work, and that feels like it’s robbing them of the credit they deserve. You never know who the original creators are, and that goes against the solidarity we should have in this industry. Plus, my pride comes from crafting something original and tailored to my clients. The design world is already full of look-alikes, and I worry that jumping on the Midjourney bandwagon could make that even worse." – Nadia

"I don’t see how using Midjourney for inspiration is any different from using Pinterest or flipping through design magazines. Honestly, can any design claim to be 100% original? We’re all remixing what’s already out there. Midjourney is just a more efficient tool to get those creative sparks flying. Sure, it’s a starting point, but as designers, we still need to adapt those ideas to fit our clients and their unique spaces. What’s the harm in that?" – Kelly

"I’ve found Midjourney to be hit or miss, and I have to say the initial novelty has worn off for me. I've found myself going back to my tried-and-true methods of gathering inspiration and presenting design concepts. What really drives me crazy is the sheer amount of AI content on Pinterest when I'm searching for viable, real-life examples of specific design features. It's frustrating. I appreciate that some platforms are now asking users to tag AI-generated content, and I would love the option to filter it out. I don't necessarily have an issue with others using AI as a tool, but I'm personally kind of over it.” – Naomi

"I have a love-hate relationship with Midjourney. I’ll admit it’s very useful for creating quick visual references, especially during client meetings when time is of the essence. But I’m a little afraid of becoming overly dependent on it and losing my personal touch. So, I do sometimes use it to get the ball rolling and then step back to refine and personalize the designs myself. It’s a balance, really.” – Priya

"Midjourney is a total lifesaver when I hit a creative block or for initial concept brainstorming. But I draw the line at using AI images in client-facing presentations or social media posts. They don’t feel like my own work, and I’m not comfortable passing them off as such. It’s great for inspiration, but definitely not a replacement for my creativity and professional knowledge. So, I occasionally use it to get ideas flowing, but the ultimate design always comes from me anyway." – Nicole

As you can see, there is a wide range of opinions on this matter, and maybe there isn’t a single right answer. Designers’ views and methods are evolving just as rapidly as the AI tools themselves, and it’s just fine if yours does, too!

xx, Danae

How Location Can Influence Design Aesthetics

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As an interior designer, you know each project comes with its unique set of challenges and opportunities. Whether you've recently moved your business across the country and are getting to know your new local landscape, or you're tackling projects in far-off places, it's easy to be surprised by the different demands and priorities that come with each location. From climate and culture to available materials and local lifestyles, let’s chat about how different locations can shape your design approach.

Comfort by Climate

Climate impacts so many aspects of design, from materials to color schemes and room priorities. For instance, in hot and humid climates like the Southeast, using materials that resist moisture, such as treated woods, tile, and composite decking, can help prevent issues like mold and mildew. Ventilation systems and dehumidifiers are also key elements in these homes.

In contrast, dry, sunny areas like the Southwest might use UV-resistant materials to prevent fading and wear. Thermal mass materials such as adobe or stone are great for stabilizing indoor temperatures by absorbing heat during the day and releasing it at night.

Color choices can also reflect the climate. In Scandinavia, for example, light colors are used to brighten up interiors during the long, dark winters. Soft whites, pastels, and natural woods can make spaces feel more open and cheerful.

Different climates also shift the focus to certain areas of the home. In warmer regions, outdoor living spaces like patios and gardens are often the highlight, complete with shaded areas and comfortable seating. In colder areas, a cozy sunroom or a spacious mudroom to handle snowy boots and coats can be more practical.

And of course, features like fireplaces, pools, and saunas are closely tied to climate. Fireplaces and wood stoves are beloved in colder climates, while pools and outdoor kitchens are big hits in warmer areas. Saunas, often associated with colder regions, can provide a comforting retreat from the chill.

Urban Trends vs. Rural Inspirations

Trends often start in big cities and then spread to smaller towns and rural areas. Cities are hotspots for innovation and cultural fusion, so they’re the first to adopt new styles. Think about the minimalist, industrial vibe of lofts in New York or the sleek, modern designs seen in Los Angeles – these trends catch on in metropolitan areas and gradually influence broader design aesthetics.

However, it’s important to recognize that clients in more rural areas might not be ready to jump on certain urban design trends, and that’s perfectly fine. Rural clients often prefer designs that reflect their surroundings and lifestyles. Picture a quaint farmhouse in the Vermont countryside with rustic wooden beams and charming, cozy details. Or consider a coastal cottage in Maine, with its nautical themes, weathered wood, and breezy color schemes that mirror the seaside landscape. Understanding and respecting these preferences can help you create spaces that resonate with your clients.

Of course, these are just general trends. You can find people with all tastes and preferences in any location. Sometimes, clients want their home to feel like an escape, contrasting with the local environment. For example, a beach-themed house in the mountains can create a unique and personal retreat.

Lifestyle & Recreation

In places where outdoor activities like skiing, hiking, or fishing are popular, you’ll often see these influences reflected indoors. A mountain lodge in Colorado, for example, might feature a lot of natural wood, stone fireplaces, and rustic decor elements that nod to the local way of life. Homes in these areas often have specialized spaces like ski rooms or gear storage areas to keep outdoor equipment organized and the main living spaces clutter-free.

In coastal areas, homes might have a nautical theme. Light, airy spaces with blues and whites, maritime decor, and plenty of natural light help blur the lines between indoor and outdoor living. Outdoor showers and spacious decks for sunbathing or dining are common features, perfect for enjoying the coastal lifestyle.

Recreational hobbies also shape interior design. A home in a golfing community might feature a stylish den with golf memorabilia, while a house near vineyards could have a dedicated wine-tasting room or cellar. In areas where horseback riding is popular, you might find mudrooms designed with equestrian gear in mind.

Cultural Touchstones

Cultural traditions and practices play a big role in shaping design aesthetics. In the US, regional influences can be seen across different areas. In the Southwest, for example, there's a rich blend of Native American and Mexican cultures. You might see vibrant colors, geometric patterns, and a mix of natural materials like leather, wood, and stone.

In the Southern states, you might find elements that reflect classic colonial architecture. This could include grand columns, expansive porches, and traditional furnishings that harken back to historical roots. 

In New England, historical influences often play a part in design choices, with Colonial and Federal-style elements like brick fireplaces, wood paneling, and antique furniture. This connection to the past adds depth and character to the homes.

Sometimes, cultural influences are imported. For example, low-to-the-ground Japanese-inspired dining or sleeping furniture can introduce a sense of tranquility and simplicity. Another example is the popularity of Moroccan-style poufs and lanterns, which bring an exotic, global flair to interiors.

Local Materials & Craftsmanship

The materials and craftsmanship available in a region can steer design choices. In the Pacific Northwest, for example, you have an abundance of beautiful wood like Douglas fir, cedar, and redwood. These materials are not only sustainable choices but also reflect the natural beauty of the region.

In the Southwest, adobe and clay tiles are common, offering excellent thermal properties suited to the hot, dry climate. These materials help create homes that are functional and visually harmonious with the local landscape.

In the Appalachian region, stone and reclaimed wood are often used, celebrating the rustic, earthy aesthetics of the area. Reclaimed barn wood can add a touch of history and personality to designs, making spaces feel warm and lived-in.

In urban centers like New York or Chicago, you might find more industrial materials such as steel, glass, and concrete being used creatively in loft conversions and modern apartments. These materials reflect the city’s architectural heritage and bring a sleek, contemporary feel to interiors.

What regional style or preferences differences have you noticed?

xx, Danae

Best Practices for Delegating Procurement to a Virtual Design Assistant

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For busy interior designers, delegating procurement-related tasks to a Virtual Design Assistant (VDA) can be a total game-changer. While it might feel a bit daunting to hand over certain responsibilities, it's also a huge relief to unload that mental burden. Luckily, many VDAs are seasoned pros who specialize in procurement, handling everything from purchasing to invoicing and order tracking. They've successfully managed these aspects for countless designers, so you're in good hands. With a little upfront effort to onboard your VDA and align on your processes, you'll be set for smooth sailing. Here’s your guide to the best practices for outsourcing your procurement tasks to a VDA!

Software

Even if your VDA has experience with the platforms and project management software you use, every designer operates differently.

  • Walk-Through: Provide detailed training on how you use your software, highlighting specific features and customizations.

  • Provide a Manual: Delegation becomes much more streamlined when you have a manual document you can share and that your VDA can reference anytime.

Access to Accounts & Resources

To perform their tasks effectively, your VDA needs access to various accounts and resources.

  • Project Management Platforms: Grant access to your project management tools.

  • Trade Logins: Provide logins for supplier websites and trade accounts.

  • Cloud Folders: Share relevant cloud folders containing project information.

  • Documents: Provide access to your resale certificate, COI samples, and other necessary documents.

Processes & Protocols

Set clear expectations for processes and protocols so that nothing falls through the cracks, and to avoid duplicate work.

  • Responsibilities: Define who is responsible for each task, such as purchasing, creating and sending invoices, and client communication.

  • Task Frequency: Define how often tasks like order tracking and invoicing should be performed.

  • Templates: Provide templates for Purchase Orders (POs), invoices, and emails.

  • Markup Policies: Explain your markup policies, including percentages and applicable conditions.

  • Tax Information: Share necessary tax-related information.

  • Warehouse Coordination: Outline procedures for coordinating with receiving warehouses.

  • Payment Processes: Detail how payments should be handled and recorded.

  • Delivery Notifications: Establish protocols for notifying clients or receivers about deliveries.

  • Damage Protocols: Set procedures for reporting and addressing damaged goods. 

Communication

Establish the who’s, what’s, when’s, and how’s of correspondence with all involved parties.

  • In-House Communication: Use a consistent method for sharing information within your team.

  • Vendor Communication: Set guidelines for how to communicate with vendors.

  • Client Communication: Define how to handle client interactions, including preferred methods and timing.

Project Briefing

Keep your VDA in the loop about each project by providing essential details.

  • Client Information: Share client names and contact information.

  • Addresses: Provide the project’s site address and accurate shipping addresses.

  • Project Timeline: Outline the project timeline and key milestones.

  • Communication Preferences: Note any specific communication preferences for the client.

Regular Check-ins

Regular meetings are key to maintaining an effective virtual working relationship.

  • Weekly Meetings: Schedule at least a 15-minute check-in each week to discuss progress and address any concerns.

  • Feedback Loop: Encourage open feedback to continually improve processes and collaboration.

Having well-defined processes will help both you and your VDA to work much more efficiently. Getting on the same page from the start makes all the difference when passing off the baton in the procurement phase of your projects. Then, enjoy the weight off your shoulders and focus on the creative aspects of your work!

xx, Danae

The Renaissance of Handcrafted Decor in Digital Times

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It seems like the more immersed we find ourselves in extreme digitalization and artificial intelligence, the more we crave something a little more human. Isn't it fascinating how trends have their own counter-movements? Right now, amidst all the tech and automation, there's a growing love for the unique and the authentic in interior design—pieces that express that invaluable human touch. And isn't that the true essence of luxury? Something rare and a bit hard to come by?

So, let's explore why, in an era dominated by 3D printing and AI-generated art, handcrafted decor is making a remarkable comeback in the world of interior design.

Authenticity and Craftsmanship

There's a growing appreciation for items that tell a story through their imperfections and unique characteristics. Handcrafted decor items are often made by skilled artisans who invest significant time and care into each piece, making every item distinct.

Sustainability

This trend also aligns with increasing environmental awareness. Handcrafted items are often made from natural, locally-sourced materials, which appeal to consumers looking to reduce their ecological footprint. The process of creating these items tends to be more environmentally friendly, avoiding the large-scale industrial processes that are typical of mass production.

Cultural Heritage and Revival

Many consumers are turning towards handcrafted decor as a way to preserve and celebrate cultural heritage. Artisans often use techniques passed down through generations, which not only helps keep these traditions alive but also provides a cultural richness to modern interiors.

Personalization

In a digital age where personal touch is often lost, having something made by hand offers a personal connection. Consumers can often customize these pieces more extensively than mass-produced goods, allowing for a more tailored and intimate interior design experience.

Integration with Modern Design

While there is a pivot towards handcrafting, this doesn't mean a complete departure from modern aesthetics. Instead, there's a fusion where handcrafted elements are incorporated into modern designs, creating spaces that feel both timeless and contemporary.

What are some popular handcrafted interior design elements?

  • Custom Wallpaper: Hand-painted or block-printed designs that add a unique touch to any room.

  • Artisanal Ceramics: Hand-thrown vases, bowls, and decorative pieces that bring earthy textures into the home.

  • Wooden or Stone Sculptures: Carved or sculpted by skilled artisans in any variety of styles.

  • Handmade Tiles: For backsplashes or flooring, each tile is uniquely crafted, often with traditional techniques.

  • Decorative Metalwork: Includes items like custom door handles, light fixtures, wall art, and railings.

  • Handwoven Textiles: Including throws, rugs, and tapestries, each with unique patterns and weaves.

  • Bespoke Furniture: Tailor-made furniture pieces, crafted to suit specific spaces and personal tastes.

Incorporating elements like these can transform any space into something more welcoming and personal, giving it that lived-in, cozy feel we all love. Beyond just aesthetics, these handcrafted pieces lend a sense of intention and uniqueness to your design, making every corner feel specially curated. So, why not bring some of this artisanal charm into your next project?

xx, Danae

10 Unexpected Details to Elevate Your Designs

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When crafting unique spaces, the magic often lies in the details. Unexpected touches can transform a room and create an environment that feels intentional and remarkable. And if you’re looking for fresh ideas that go beyond the standard fare, these 10 design detail ideas will definitely inspire you.

@ HENRY BLAKE

1. Unique Door Hardware

Door hardware isn’t just about functionality; it sets the tone for a room. Introduce unique shapes, finishes, or textures that make door handles stand out. Whether you prefer vintage glass or sleek, modern lines, or even organic shapes, door handles can become a defining feature of any space.

@ ASHE AND LEANDRO

2. Oversized Baseboards

Say goodbye to skinny baseboards and embrace the bold beauty of oversized ones. Make them pop by choosing a striking paint color that contrasts with your walls. They not only ground a room but also elevate it to a whole new level. Plus, they look especially stunning in older homes, adding a charmingly authentic touch.

@ MAGNUS HOME PRODUCTS

3. Beautiful Light Switch and Outlet Plates

Light switches and outlet plates are typically an afterthought, but elegant options can make them an integral part of a room’s aesthetic. Find ones that match or complement the chosen design style, whether the preference is for modern minimalism or something with a classic twist.

@ STELLAR AIR VENTS ON ETSY

4. Decorative Air Vents

Vent covers can often feel like design obstacles, but with the right choice, they can become a lovely focal point. You could choose modern vents that blend in seamlessly, or embrace the opportunity for a beautiful design moment with decorative or custom grilles that reflect your personal taste.

@ CHRISTIANE LEMIEUX

5. Doorway Details

Arched doorways are beloved for good reason, but why stop there? Add molding or embellishments that highlight the curve, or bring in new architectural interest with beveled or paneled door frames. An elaborate doorway will draw people in like a warm invitation.

@ PINTEREST SOURCE UNKNOWN

6. Custom Wallpaper

Wallpaper is back in a big way! For a truly unique look, go custom. Think about prints that reflect the personality of the homeowner, whether it’s a lush botanical or a minimalist abstract pattern. Custom wallpaper can make your space feel luxurious and meaningful.

@ PINTEREST SOURCE UNKNOWN

7. Mirrored Surfaces

Mirrors are a designer's secret weapon, bouncing light around and making spaces feel larger and brighter. Try a mirrored backsplash in the kitchen or mirrored panels behind your shelving to create depth and a luminous glow.

@ VIA SIGHT UNSEEN

8. Painted Stairs

Stairs are often underappreciated, but they can be a playful canvas for creativity. Dare to be bold by painting them in dramatic colors or patterns. You could go for a striking ombre effect, geometric shapes, or a strong solid color that adds energy to this area of transit.

@ 1ST DIBS

9. Stand-Out Fireplace Mantels

A custom mantel can anchor a room and provide a compelling focal point. Design a mantel that complements the room’s aesthetic, or source an antique mantel with historical character. A distinctive mantel can set the tone for the entire living area.

@ ANTHROPOLOGIE

10. Ceiling Medallions

Ceiling medallions are a great way to draw attention to light fixtures. Choose ornate designs for traditional settings or streamlined versions for a more contemporary feel. Medallions add an extra layer of elegance and amplify the impact of a statement light.

 
 

These unexpected details offer a range of ways to elevate any space and create a memorable impact. Whether working on large-scale projects or more intimate rooms, these enhancements will help deliver thoughtful and distinctive interiors.

Which is your favorite?

xx, Danae

Top 10 Ways to Monetize Your Interior Design Business

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I get it, full-service design projects are the stars of the show. But branching out a bit can boost your income more than you might think. Diversifying your revenue streams can make your online presence more dynamic and attract a broader range of clients. Plus, exploring new avenues can inject fresh creativity into your workday. Here are ten effective ways to monetize your interior design business:

1. Designer for a Day

Ideal for designers who enjoy quick, impactful projects.

Offer a “Designer for a Day” service where clients can hire you for a set time to provide professional guidance on their design choices. This approach is perfect for clients on a budget and can lead to larger projects in the future​.

2. E-commerce Store

Great for designers with a knack for selecting unique products.

Launch an e-commerce store to sell curated home decor items, furniture, or your designs. This allows you to reach a global audience and generate revenue from product sales, leveraging your taste and expertise in home design.

3. Furniture or Fabric Line

Perfect for those wanting to establish their brand through product lines.

Collaborate with manufacturers to create your own line of furniture, textiles, or home accessories. This can provide continuous income and help set your brand apart in the competitive design market​.

4. Publish a Book

Ideal for designers who enjoy writing and have valuable insights to share.

Writing a book about your design philosophy, tips, and experiences can establish you as an authority in the field. You can publish traditionally or self-publish an e-book to reach your audience. Bonus points if it can double as a beautiful coffee table book!

5. Holiday Decor Services

Great for those who love seasonal decorating.

Offer holiday decor services to clients who want their homes or offices to look festive. This service can be a fantastic source of income and a fun way to engage with clients during seasons that can sometimes otherwise be slower.

6. Virtual Interior Design (E-Design)

Perfect for tech-savvy designers and DIY-friendly clients.

Provide virtual design services where clients send photos and measurements, and you provide design concepts and recommendations. This flexible, scalable model allows you to reach clients far and wide​.

7. Interior Design Workshops

Ideal for designers who enjoy teaching and interacting with others.

Conduct workshops to teach design principles, space optimization, and color coordination. These can be held in-person or virtually, catering to different audiences from homeowners to aspiring designers.

8. Blogging and Social Media

Perfect for designers who love sharing ideas and engaging online.

Start a blog or a YouTube channel to share design tips, trends, and project showcases. Monetize through affiliate marketing, sponsored posts, and ad revenue. This requires consistent content creation but can significantly boost your visibility.

9. Digital Products

Ideal for designers looking to generate passive income.

Create and sell digital products like design templates, mood boards, and e-books. These can be sold on platforms like Etsy or your own website, reaching a wide audience with minimal ongoing effort.

10. Subscription Services

Great for maintaining ongoing client relationships.

Offer subscription-based services where clients pay a regular fee for continuous design support, updates, and seasonal refreshes. This model provides steady income and keeps clients engaged with your services​.

Implementing these strategies can help you explore new markets and boost your revenue streams. Choose the options that align best with your brand and expertise, and start diversifying your interior design business today!

xx, Danae

Get More Clients with Elite Marketing

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Are you in the market for more clients? I’ve been hearing from a lot of designers that they are now focusing on their branding and marketing strategies, coming up with an ongoing process that allows them to have a consistent funnel of clients.

We have become well-known in the interior design industry, and while a lot of our clients are looking for assistance with the below, we ALSO offer a variety of marketing services!

Our Popular Services

  • 3d renders

  • drafting

  • construction docs

  • sourcing

  • administrative

  • online business management

  • bookkeeping

  • copywriting

  • social media

Our Marketing Services:

  • marketing strategy

  • branding

  • creating logos

  • web design (Squarespace, Wix, White Label WordPress)

  • graphic design

  • e-commerce

  • SEO

  • advertising

  • influencer marketing

Our virtual assistants have several years of experience with these services. We are noticing an increased demand for marketing services and the great news is, we can help! So, whether you are a new interior designer needing marketing and branding or an established designer who is rebranding and/or needs marketing assistance, please let us know.

We can get you in contact with one of our marketing experts for complimentary calls so that you can determine if our services are right for you!

For more information on those services and some of the experts on our team that offer these services, please see the portfolio section of our website with the link below.

 xx, Danae

Unwind by Design: Exploring the Role Interior Design Plays in Relaxation

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Finding moments of relaxation in our hectic lives is essential for our well-being. As interior designers, we have a unique appreciation for the power a space has to influence our mood and mindset. Beyond creating visually stunning environments, we have the opportunity to design spaces that promote relaxation and comfort, allowing people to unwind and rejuvenate amidst the chaos of everyday life.

The Role of Design in Relaxation:

Designing for relaxation goes beyond aesthetics; it involves thoughtful consideration of layout, lighting, color, texture, and functionality. Each element plays a crucial role in creating an environment that fosters a sense of calm and serenity.

  • Creating Comfortable Retreats: One of the primary goals of interior design is to make spaces feel inviting and comfortable. This means selecting furniture, fabrics, and accessories that not only look beautiful but also feel great to the touch. Plush sofas, cozy throws, and soft pillows can transform a room into a sanctuary where you can unwind after a long day.

  • Harnessing the Power of Nature: Biophilic design, which incorporates elements of nature into the built environment, has been shown to reduce stress and improve overall well-being. Introducing natural materials such as wood, stone, and plants into your designs can evoke a sense of connection to the outdoors, helping to create a peaceful and grounding atmosphere.

  • Balancing Light and Shadow: Lighting plays a crucial role in setting the mood of a space. Soft, diffused lighting can create a warm and inviting ambiance, while gentle shadows can add depth and dimension. Incorporating dimmer switches, candles, and natural light sources allows for greater control over the lighting environment, enabling you to adjust it according to your mood and needs.

  • Promoting Flow and Movement: Clutter and congestion can disrupt the flow of energy within a space, leading to feelings of stress and unease. By designing rooms with clear pathways and functional layouts, you can promote a sense of harmony and relaxation. Thoughtful space planning and organization solutions ensure that each area of the home serves its purpose without overwhelming the senses.

The Importance of Mindful Design:

Mindfulness has gained widespread recognition as a powerful tool for managing stress and promoting mental well-being. Mindful design embraces the principles of mindfulness, encouraging us to approach the design process with intention, awareness, and compassion.

  • Sensory Design: Mindful design engages all the senses, creating spaces that not only look beautiful but also feel, sound, and even smell harmonious. Paying attention to how different materials, textures, and sounds interact can enhance the overall sensory experience and create a deeper connection to the space.

  • Embracing Simplicity: Minimalism is a key tenet of mindful design, advocating for simplicity, clarity, and purposefulness in our surroundings. By decluttering our homes and eliminating unnecessary distractions, we can create environments that promote calmness and clarity of mind.

  • Cultivating Gratitude: Mindful design encourages us to cultivate an attitude of gratitude for the spaces we inhabit. Taking the time to appreciate the beauty and functionality of our surroundings can foster a greater sense of contentment and fulfillment in our daily lives.

As interior designers, we have the privilege and responsibility to shape the environments in which people live, work, and play. By embracing the principles of relaxation and comfort in our designs, we can create spaces that not only delight the eye but also soothe the soul. Whether it's through the careful selection of materials, the thoughtful arrangement of furniture, or the incorporation of biophilic elements, each decision we make has the power to enhance the quality of life for those who inhabit our spaces. So, let’s embrace the role interior design plays in promoting relaxation and comfort, and create environments that nurture and inspire us to unwind, rejuvenate, and thrive.

xx, Danae

Tell Us Your Your Interior Design Style and We'll Recommend a Restaurant

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Let’s play a game of “tell us your favorite interior design aesthetic, and we’ll tell you where to go out to eat.” Granted, you might need to hop on an airplane to get there, but who’s to stop us from dreaming? Each of these ten eateries around the globe brings a distinct flavor not just through their cuisine but through their thoughtfully crafted design aesthetics. Whether you crave the rustic charm of a farmhouse or the futuristic vibes of the Space Age, there’s a spot that’s sure to catch your eye and maybe even transport you to another place or time.

1. Industrial: Mo de Movimiento, Madrid, Spain

Mo de Movimiento in Madrid nails the industrial look with its clever use of recycled materials and a deliberately unfinished vibe. The place breathes new life into old items, featuring everything from construction rubble to recycled furniture. It celebrates the beauty of raw, exposed construction with a nod to sustainability.

2. Space Age: Fika, Almaty, Kazakhstan

Step into Fika and you'll feel like you've entered a blend of past and future. With its playful geometric forms and a mix of old and modern materials, the cafe feels both whimsical and forward-thinking. The design pops with light gray terrazzo against splashes of cedar wood and vibrant colors, making the space feel fun and inviting.

3. Farmhouse: La Pecora Bianca, New York, New York

La Pecora Bianca in New York brings farmhouse charm to the heart of the city. With soft, neutral colors, natural materials, and rustic touches, it creates a cozy spot that’s inviting and warm. It’s like a little escape to the countryside without leaving the hustle and bustle.

4. Japandi: Sticks n Sushi, London, England (King’s Rd location)

Sticks n Sushi merges Scandinavian functionality with Japanese minimalism perfectly. This London spot showcases clean lines and a focus on natural materials, creating a calm and orderly atmosphere that’s all about simplicity and elegance.

5. Coastal: Nesma, Ummahat Island, Saudi Arabia

Nesma captures the essence of coastal style with its breezy and light design. Think light colors, lots of natural light, and materials that remind you of the sea. It’s all designed to create a laid-back, beachy vibe that’s as relaxing as a day by the ocean.

6. Art Deco: La Dama, Barcelona, Spain

La Dama in Barcelona is a throwback to the glamorous Art Deco era, with its love for geometric patterns, rich colors, and luxurious touches. The place radiates old-world charm and sophistication, making you feel like you've stepped into another era.

7. Eclectic: Mimosa, Paris, France

Mimosa in Paris is a treasure trove of various styles and eras. This eclectic style is all about mixing and matching different textures, patterns, and colors to create a lively and unique atmosphere. It’s fun, it’s bold, and it definitely has a personality all its own.

8. Mid-Century Modern: Sant Ambroeus Coffee Bar, Aspen, Colorado

Sant Ambroeus Coffee Bar shows off mid-century modern style with its sleek lines and organic shapes. The use of earthy colors and sleek furniture gives it a timeless elegance that’s both stylish and welcoming.

9. Neoclassical: Palacio do Grilo, Lisbon, Portugal

Palacio do Grilo in Lisbon is a stunning example of neoclassical style with its luxurious materials and elegant architectural details. The decor is grand and beautifully symmetrical, offering a taste of classical beauty and timeless appeal.

10. Mediterranean: Quattro Passi al Pescatore, Porto Cervo, Italy

Quattro Passi al Pescatore brings the Mediterranean indoors with its focus on openness, earthy tones, and natural materials. The space is airy and connected to nature, echoing the laid-back, sunny Mediterranean lifestyle.

 
 

Which restaurant will you be adding to your bucket list?

xx, Danae

5 Common Mistakes Interior Designer Make and How to Bounce Back From Them

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Like any creative profession, the interior design business comes with a learning curve where trip-ups are just part of the journey. The truth is that so many designers have been there, so the important thing is to learn from our missteps, bounce back, and avoid them in the future. If you’ve found yourself stumbling through some of these, don’t worry! Here’s how to rebound from five typical interior design mistakes and set your practice up for smoother sailing.

1. Cutting into Your Earnings to Maximize Client’s Budget

Mistake: It can be tempting to lower your fees or choose cheaper solutions to stretch the client’s budget further, potentially at your own expense.

Bounce Back: You may be able to fairly mark up other lower ticket items at a higher percentage while remaining true to the agreed budget to compensate a bit. And if it’s the client who keeps pushing boundaries, it might be time to sit down and revisit the budget and scope together. If you’ve already taken a hit on a project, chalk it up to experience. Next time, factor in your desired markup right from the start, so you know the real budget you have to work with for client costs–and stick to it!

2. Skimping on Quality

Mistake: Trying to save some pennies by choosing less expensive materials or furniture can end up disappointing your clients — and they might need replacements sooner than expected.

Bounce Back: Take the time to chat with your clients about the value of paying a bit more for quality that lasts and looks fantastic long-term. It’s all about helping them understand that an investment now can save headaches later. Plus, setting a minimum quality standard for your projects will help you always source from reliable suppliers.

3. Not Tracking Your Time

Mistake: If you’re not keeping an eye on how many hours you’re pouring into a project, you might end up undercharging and overworking.

Bounce Back: It’s never too late to start! Begin tracking your time now, even if it’s midway through a project. Begin with the basics, logging hours per project. As you get the hang of it, break your time down by task within each project. This not only helps with accurate billing but also gives you invaluable insights into managing your time more effectively.

4. Having a Short, Vague Contract

Mistake: A contract that’s too brief can leave too much up in the air, leading to miscommunications and project scope creeping out of control.

Bounce Back: If you’re mid-project and things are getting muddled, try clarifying terms now — many clients appreciate the initiative. For future projects, team up with a legal expert to craft a contract that covers all the bases clearly and comprehensively. This will keep both you and your client on the same page from the get-go.

5. Starting and Stopping Too Many Initiatives

Mistake: You’re trying to stay up to date with industry trends. But frequently changing business strategies or marketing efforts can result in wasted resources.

Bounce Back: Take a step back and evaluate what’s worked and what hasn’t. Stick to one or two new strategies at a time and give them a chance to work before you tweak them. Crafting a solid, long-term business strategy and committing to it will help ensure your efforts are cohesive and impactful. Give each new marketing or business initiative enough time to show results.

Remember, each hiccup is a stepping stone to becoming a better designer, and things are only looking up from here. Keep up the fantastic work—you’ve totally got this!

xx, Danae

A Mini Morning Marketing Session for Interior Designers

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Let's face it - marketing might not be your forte. It's tough to navigate the promotional world when your passion lies in creating beautiful spaces. Therefore, we wanted to take a little time this morning to share a few insights on easy ways to effectively market your design business and share some great resources and tools tailored specifically to help interior designers like you with marketing. Ready to dive in?

Building Your Portfolio:

Your portfolio is your visual resume and a great tool for attracting clients. Showcase your best work in a professionally curated portfolio that highlights your design aesthetic, creativity, and attention to detail. Invest in high-quality photography to capture your projects in their best light and consider creating a digital portfolio website to showcase your work online.

Helpful Tool: Maximizing Photoshoots for Interior Designers Mini Guide

This comprehensive guide provides insider tips and tricks for maximizing photoshoots and capturing stunning images of your interior design projects. From styling tips to camera settings to downloadable business forms you need when hiring photographers, this guide will help you showcase your work and create a portfolio that stands out from the crowd.

Increasing Social Media Presence:

Social media is a powerful marketing tool for interior designers. Use platforms like Instagram, Pinterest, and Houzz to share photos of your work, engage with followers, and connect with potential clients. Consistency is key, so aim to post regularly and use relevant hashtags to increase your visibility.

Helpful Tool: The Hashtag Handbook for Interior Designers

This handbook is your ultimate guide to mastering hashtags on social media. Learn how to choose the right hashtags to reach your target audience, increase engagement, and grow your following on platforms like Instagram and Pinterest. With these expert tips, you'll be able to elevate your social media presence and attract more clients to your interior design business. This handbook also includes over 300 industry-related hashtags! 

Utilizing Physical Promotional Items:

In addition to digital marketing, don't underestimate the power of physical promotional items to advertise your interior design business. Branded merchandise like tote bags, mugs, and notebooks can serve as stylish and functional marketing tools that help you stay in the front of your client's mind. 

Helpful Resource: Custom Promotional Items

We partner with a promotional item vendor that can find any items you’re wanting to promote your interior design business. Whether you're looking for stylish tote bags to carry your design samples, chic mugs to gift to clients, or elegant notebooks for jotting down design ideas, we can find it! Follow the link below to take our Promotional Product Questionnaire to figure what items best fit your needs.

By investing a little time into your marketing and choosing helpful tools and resources that can streamline the process, you don't have to be an expert in marketing, you can continue pursuing your passion - designing beautiful spaces, you just get to show it off a little more. 

Happy Marketing! 

xx, Danae

8 Must-Have Mobile Apps for Interior Designers

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Let's face it, being an interior designer is as much about managing logistics and multitasking as it is about actual design. Whether you're trying to sketch out ideas, match colors on the go, or keep all your project details in one place, the right mobile apps can really make a difference. Here’s a list of handy apps that should be on every interior designer's phone.

1. Canvas.io

Compatible with: iPhone (specific models with LiDAR)

Canvas.io is a tool that transforms your iPhone into a 3D scanning powerhouse. Ideal for capturing scale-accurate models of rooms within minutes, this app allows you to measure and review scans on your device and even convert them into professional CAD files. For designers looking to save time and avoid the manual hassle of measurements, Canvas.io is a game-changer.

2. ColorSnap Visualizer

Compatible with: Android, Apple

Choosing the perfect paint color can be a challenge, but ColorSnap Visualizer makes it a breeze. This app from Sherwin-Williams allows you to capture colors from your surroundings and find the closest paint match. You can also visualize how a color will look in a space, which helps in making decisive choices faster.

3. Pinterest

Compatible with: Android, iPhone

You're likely already using Pinterest on your computer, so why not keep that fountain of inspiration in your pocket? Perfect for when you're discussing ideas with a client or need some quick inspiration. This app is a treasure trove of creative ideas, from pinned images of materials and DIY ideas to color palettes and completed renovations.

4. Milanote

Compatible with: Android, iPhone

Milanote serves as your digital storyboard, perfect for the organized designer. It’s a flexible tool to compile visual boards that not only keep your projects organized but also make it easy to store and access images across all devices—no more lost screenshots! Whether you’re capturing inspiration or tracking tasks, Milanote handles it all with intuitive drag-and-drop mechanics.

5. Canva

Compatible with: Android, iPhone

While Canva is easiest to navigate on a computer, its mobile app is equally essential. It simplifies creating stunning visuals directly from your phone, from layouts and diagrams to infographics for client presentations. For designers who need to make quick edits or pitch ideas on the fly, Canva ensures your designs are just a tap away.

6. Notion

Compatible with: Android, iPhone

Notion is the Swiss Army knife of apps for interior designers. It combines note-taking, task management, database creation, and reminders all in one interface. Use it to keep track of everything from daily to-dos to project milestones and even manage your social media content calendars. With Notion, everything is organized and accessible, simplifying how you manage both personal and professional tasks.

7. Evernote

Compatible with: Android, iPhone

Evernote is your ultimate digital notebook. It excels at organizing all your notes, web clippings, and images in one place, making them easy to search and access. Whether you’re recording room measurements, snapping photos of fixtures, or saving voice notes, Evernote ensures you have all the details you need at your fingertips, perfectly synced across your devices.

8. Headspace

Compatible with: Android, iPhone

Okay, I know Headspace isn’t exactly an interior design tool, but hear me out. In the hustle and bustle of tight deadlines and client demands, Headspace offers a much-needed retreat. It helps you manage stress, focus your mind, and keep your creativity flowing, which is essential for any creative professional looking to bring their best self to their work.

These apps are not just tools but lifelines that keep your projects running smoothly from concept to completion. They help you capture and organize ideas, communicate with clients, and manage your mental space, allowing you to focus more on what you do best: designing beautiful spaces.

xx, Danae

Designer's Block? Seven Unexpected Places to Find Inspiration

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Feeling stuck creatively is often as much about being overwhelmed with options as it is about not knowing where to look. Sure, films, books, magazines, and social media are amazing sources of inspiration, but if you’re experiencing scroll fatigue, it might be time to shake things up a bit. Here are seven less typical sources that could spark that big "aha!" moment for your next interior design project. Let’s jump right in!

1. Flea Markets & Thrift Stores

These are settings where each item has that elusive character we all seek to infuse in our designs. Thrift stores and flea markets aren’t just shops, but a challenge to create cohesion out of chaos. Here, a 1920s velvet armchair (granted, it needs some reupholstering), a rustic wooden crate, or a stunning pair of retro wall sconces can serve as the starting point or an accent piece in your designs. It’s all about seeing the potential in the peculiar.

2. Traveling

Sure, we’d all like to be able to take a trip to another continent every time we needed an inspiration boost. There’s nothing quite like being immersed in a whole new setting, but did you know you can use Google Street View to explore the interiors of some spectacular sites, including the Taj Mahal in India or the Palace of Versailles in France?

 3. Museums or Art Galleries

Whether it’s a vibrant painting, a profound sculpture, or even ancient hieroglyphics, these art forms can propel your design thinking forward. How does the color theory in a modernist painting work in a living space? What can the textures of a bronze sculpture bring to a tactile experience in a room? Use these elements as a springboard for your own creations.

4. Graphic Design

Why not let another design discipline inform your work? Graphic design, with its strong emphasis on balance, alignment, and color, can offer fresh perspectives. Explore how a minimalist logo can inspire a sleek, modernist space or how vintage typography could lend a retro feel to a cozy café. The principles of graphic design are versatile and can translate beautifully into spatial arrangements.

5. Fashion Shows

It’s no secret that fashion and interior design are intertwined, each influencing the other with trends, textures, and techniques. So look beyond the clothes in a fashion show (or in Vogue) and think about the stories the fabrics and styles can tell in a space. That swath of iridescent tulle? Picture it as a sheer curtain catching the light in a sunny room. The bold geometric patterns on a coat? Imagine that as a vibrant rug tying a room together. You may also find inspiration in the runway sets themselves!

6. Haute Cuisine Plates

Ever considered a chef’s plating in a Michelin-star restaurant as a muse for your design? The artistry involved in haute cuisine—from the color palette to the texture of ingredients—can provide unexpected creative cues. Don't know what color to pair with a black wall? How about a sprinkle of vibrant paprika?

 7. Nature

There’s no better designer than Mother Nature, from the famous Golden Spiral to the patterns on a butterfly’s wings. But again, don’t just scroll…stroll! Whether you take a hike and practice forest bathing for an immersive experience, get totally mesmerized by the spotted fish at the aquarium, the windy pathways and flowers at a botanical garden, or the organic shapes at the Natural Science Museum, let nature’s beauty inspire you.

So, next time you feel like you’re in a creative design rut, stop what you’re doing, look away from your screen for a moment, and think about where you might like to visit for inspiration–whether you can get up and go somewhere or it’s back on your computer (but intentionally)! Remember that the world is full of weird and wonderful things that can transform a bland space into something spectacular. And you can connect with those endless possibilities when you slow down and switch gears. Who knows where your next great idea will come from? Happy exploring!

xx, Danae

6 Interior Design Risks Worth Taking

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Do you tend to play it safe as an interior designer? That’s a fantastic quality to have in many situations. For example, you wouldn't dream of leaving budgets, timelines, or contract clauses up to chance. But growing your business and crafting outstanding designs means knowing when to stick to the rules and when to throw the playbook out the window. Here are six times it’s worth taking a risk, both in running your design business and your designs themselves.

On the Business Side

1. Specializing in a Niche Market

The prospect of narrowing your focus might initially seem counterintuitive, risking the alienation of a broader client base. But here’s the thing - carving out a niche for yourself actually helps you stand out to the perfect clients. Being known as the go-to person for, say, eco-friendly spaces or high-tech offices? That’s gold.

2. Charging for Consults

Asking for money right out the gate can feel awkward and awaken imposter syndrome. But this strategy serves a dual purpose. It underscores the value you bring to the table, ensuring clients are invested from the get-go, and sifts through to serious inquiries, saving you precious time and energy.

 3. Delegating to an Assistant

Letting go of the reins a bit and delegating doesn’t have to mean losing your vision in the mix. It means you get to focus more on design and less on the nitty-gritty. And who knows? An assistant might just bring fresh ideas and energy to the table.

In Your Designs

4. Incorporating Vintage Items

Sure, sticking to the latest trends from popular stores might seem like the safe choice, but sprinkling your designs with a few choice vintage pieces? That's where the magic happens, adding layers of depth and story to a space.

5. Unusual Color Combinations

Neutrals and played-out color combos feel safe, but throwing in an unexpected pop of color can turn a room from "just nice" to "wow". Think a splash of neon in a sea of pastels or a dark, moody wall in a room full of brights.

6. Mixing Patterns and Materials

Yes, there's a fine line between eclectic harmony and chaotic clashes when it comes to blending textures, patterns, and materials. But with a discerning eye, the combination of different woods, metals, fabrics, and more can create a sensory feast.

Taking Smart Risks

So, how do you dive into these risks without sinking? It all starts with having a solid base—like a well-oiled workflow—and then setting aside a little playground for creativity. Allocate a portion of each project's timeline just for trying out new things. This way, you're not running off course; you're exploring potential within reason. Getting your hands on physical samples and leveraging 3D renders lets you test-drive your daring ideas before going all in. And when you're eyeing those bigger business moves? Start small. Do a bit of research into the market, and maybe even chat with a business guru. It's all about smart risks that let your creativity—and your business—soar.

Ultimately, the essence of interior design thrives on creativity, innovation, and a touch of daring. While risks come with their own set of fears and potential setbacks, they also open doors to breakthroughs and professional wins. Maybe the question isn't whether you can afford to take these risks, but rather, can you afford not to?

xx, Danae