How Supporting Small Businesses Can Elevate Your Design Game

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There’s decorating, and then there’s designing a space that makes people stop in their tracks. It’s the little things—a perfectly imperfect vase, a just-right custom table, or a stunning piece of local art—that make a home stand out and leave people asking, “Where did you find that?” Spoiler alert: these treasures usually come from small businesses.

This Small Business Saturday (every year on the Saturday after Thanksgiving), we’re celebrating the magic of shopping small and all the ways it can elevate your design work.

Why Designers Love Shopping Small 

Nothing wrong with sourcing from your big box favorites. But when it comes to creating a home that feels special, small businesses just do it better. Here’s why:

1. One-of-a-Kind Finds: Small businesses are where you discover those conversation starter pieces. Whether it’s a sculptural handwoven basket or a set of artisan-crafted wall hooks, these items tell a story and add depth to your designs. 

2. Quality You Can Feel: When something’s made by a small team or an individual, there’s usually a lot more love (and fewer shortcuts) in the process. That means better craftsmanship and materials, so it’s an investment that will last.

3. People Who Actually Listen: Ever try to get a mass retailer to tweak a piece for your client? Good luck. Small businesses often thrive on flexibility, so if you need a slightly longer bench or a fabric change, they’re much more likely to work with you—and get it right.

4. Connections That Pay Off: Building relationships with small vendors can open the door to collaborations, like a custom light fixture or exclusive access to their newest designs. Plus, supporting them helps keep their businesses thriving, which means more cool finds in the future.

How to Find Small Business Gems

Looking to shop small but not sure where to start? Here are some tried-and-true ways to uncover the best vendors:

  • Hit Up Local Markets: Makers and artisans often showcase their work at weekend markets and fairs. It’s a great way to meet them, see their work up close, and make connections.

  • Get Social (Media): Instagram is a treasure trove of small business inspiration. Follow hashtags like #shopsmall or #handmade, and don’t forget to check local geotags.

  • Ask Around: Fellow designers, friends, and even clients can be great sources for small business recommendations. A quick chat might lead you to your next favorite vendor.

  • Visit Boutiques: Local shops often stock pieces from smaller brands and artisans. Even if you’re not buying today, you’ll get a feel for what’s out there.

What to Shop Small For

Not every part of a home needs to come from a boutique, but there are certain categories where small businesses really shine:

  • Furniture: A custom dining table, a hand-carved coffee table, or a made-to-order bookshelf can become the centerpiece of a room.

  • Textiles: Look for handwoven rugs, throws, or pillows—bonus points if they come with a story about the maker or their process.

  • Art: Whether it’s a bold statement piece or a curated gallery wall, local artists add character and connection to a space.

  • Lighting: Handmade pendants, sconces, or chandeliers can make a room feel instantly elevated.

  • Decorative Accessories: Think ceramics, glassware, or unique objects that bring personality to the finishing touches.

Every dollar spent at a small business also supports someone’s craft, keeps local traditions alive, and helps a community thrive. As a designer, your choices ripple outward, showing clients what it means to invest in quality, creativity, and connection. And in return, you get to create homes that feel layered, meaningful, and completely unique. This Small Business Saturday, take a moment to explore the local gems in your community. You might just find the perfect piece to make your next project unforgettable.

xx, Danae