The 7 Most Impactful Website Updates You Can Make
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Your website is often the first point of contact for potential clients, and like a well-designed room, it should be both beautiful and functional. By making a few key updates, you can turn your site into a more effective tool for growing your business. Whether you’re hoping to attract new clients or showcase your best work, these seven adjustments can make a big impact.
1. Spruce Up Your Branding
Branding is more than just your logo—it’s the personality of your business. Take a step back and see if your website still reflects who you are as a designer. Have you recently shifted your design style? Maybe you’ve expanded your services or refined your process. Update your branding to reflect this growth, whether it’s through a fresh new logo, updated color palette, or new fonts.
And make sure your branding is consistent across all pages of your website. A cohesive look instantly communicates professionalism and trustworthiness, while also making your site more visually appealing.
2. Simplify Your Navigation Menu
When it comes to website navigation, less is often more. If your visitors can’t find what they’re looking for within a few clicks, they’ll probably bounce. A streamlined, easy-to-navigate menu will guide them effortlessly through your site, making it more likely they’ll stick around and explore your services.
Stick to essentials like “Home,” “About,” “Portfolio,” “Services,” “Blog,” and “Contact.” Avoid cluttering the menu with too many subpages or overly creative labels—your goal is clarity, not confusion. By simplifying the user experience, you make it easy for visitors to learn more about you and take the next step toward working together.
3. Add a Clear Call to Action (CTA) on Every Page
A beautiful website is great, but it needs to be functional too. Think of your website as a map—each page should guide visitors to take the next step. This is where clear, strong calls to action (CTAs) come in.
Whether it’s “Schedule a Consultation,” “View Our Portfolio,” or “Contact Us,” having a CTA on every page gently nudges your visitors toward action. Keep the language friendly and inviting. For example, instead of “Contact us,” try “Let’s create your dream space together” or “Ready to start your project? Let’s chat!”
4. Update Your Services Page
Your Services page is often where potential clients decide if you’re the right fit for them. Make sure it’s clear, concise, and up-to-date. Break down your offerings into bite-sized sections that are easy to digest, and avoid jargon that might confuse or overwhelm visitors.
Think about adding a “What to Expect” section or outlining the steps in your design process. This not only shows transparency but helps set the tone for what it’s like to work with you. Be sure to include pricing if that’s part of your business model, or at least give a range to manage expectations.
5. Tell a Story as Part of Your Portfolio
Your portfolio is the heart of your website. While images of beautifully styled rooms are essential, telling a story behind each project can create a deeper connection with potential clients. People want to know more than what the space looks like—they want to know why it was designed that way and how it solved your client’s problems.
Add brief, engaging captions to your portfolio images. For example, instead of just posting a photo of a minimalist living room, include a caption like, “This serene living space was designed for a busy family of five, offering a calming retreat with smart storage solutions.” This gives visitors insight into your design process and helps them see how you can bring their vision to life.
6. Embed a Virtual Consultation Scheduler
In today’s digital world, convenience is key. Embedding a virtual consultation scheduler right on your website allows potential clients to easily book time with you without the back-and-forth of emails. It streamlines your client intake process and creates a sense of immediacy.
Tools like Calendly or Acuity Scheduling integrate seamlessly with most websites, allowing visitors to see your availability and schedule a consultation in just a few clicks. This kind of automation makes you more accessible and shows that you’re ready and willing to start a conversation with them.
7. Optimize for Mobile
More than half of web traffic these days comes from mobile devices, so if your website isn’t mobile-friendly, you’re definitely losing out on potential clients. A responsive design ensures that your site looks great and functions well, whether it’s being viewed on a desktop, tablet, or phone.
Make sure your images load quickly, your text is easy to read without zooming in, and your navigation is simple and intuitive on smaller screens. Test it yourself—if you have to pinch, zoom, or scroll awkwardly, it’s time for an update. A smooth mobile experience keeps visitors engaged and helps boost your rankings on search engines like Google.
Sound like a lot of work? Making these changes doesn’t have to be overwhelming. Pick one or two to tackle today, and you’ll be well on your way to creating a website that works as beautifully as the spaces you design.
xx, Danae
P.S. If you need help with these or other updates to your website, we might just know of someone who can help ;)