November 13, 2024

Holiday Gift Ideas for Clients

November 13, 2024/ Danae Branson

The holidays are a prime opportunity to show your clients just how much you appreciate them. A thoughtful gift can say a lot about your attention to detail and your understanding of what brings joy into their lives. Whether you’re going for a little pampering, some gourmet touches, or a dash of adventure, these gift ideas will leave a lasting impression. Here are this year’s best picks:

Relax & Recharge: Gifts for a Little Extra Comfort

After a whirlwind year, your clients will love something that helps them unwind and indulge. These luxurious picks bring comfort with a side of style—because who says relaxation can’t be chic?

**Hand-Poured Scented Candles**

Instantly vibe up any room with a sophisticated candle that fills the air with warm, inviting scents like sandalwood or bergamot. It’s the perfect gift for setting the mood, whether they’re entertaining guests or just having a quiet night in.

**Decorative Candle Snuffer**

For candle lovers, this chic wrought iron snuffer adds that final touch to their relaxation ritual. It’s a small but mighty accessory that makes every candle-burning moment feel a little more special.

**Luxury Hand Soap and Lotion Set**

Sure, your clients might transfer the contents into those stylish dispensers you so thoughtfully selected for their bathrooms, but the micro moments of luxury will still be there with every wash. These are the kinds of details that elevate their daily routine—just the right amount of pampering.

**Luxury** **Slippers**

A pair of high-end slippers will make your clients feel like royalty. Soft, cozy, and ridiculously comfortable, they’re the perfect way to bring a little luxury to everyday lounging.

For the Foodies: Gourmet Delights for Kitchen and Table

If your clients love to cook, entertain, or just enjoy the finer things in life, these gifts will hit the sweet spot. From elegant barware to delicious treats, these are designed to make anyone feel like the host with the most.

**Crystal Decanter Set**

Nothing says "I appreciate a good drink" like a stunning crystal decanter set. It’s one of those gifts that your clients will proudly display—and use to pour a perfectly chilled drink when hosting their next gathering.

**Artisanal Olive Oil and Balsamic Set**

Perfect for the client who loves to cook or entertain, this gourmet olive oil and balsamic set adds instant flavor to their kitchen. It's a foodie’s dream and a beautiful addition to their countertop (or pantry, for our clear-counter team).

**Serving Board**

Whether it’s for cheese, charcuterie, or appetizers, a serving board gives clients that proud host moment every time they use it. It’s functional, stylish, and makes even the simplest gatherings feel a little more elevated.

**Gourmet Hot Chocolate Set**

People love receiving a fun variety pack of gourmet hot chocolates, because who doesn’t like trying different flavors? It’s the ultimate cozy gift, perfect for snuggling up with loved ones or indulging in a solo treat during the colder months.

Adventures Await: For the Explorers at Heart

For the clients who are always planning their next getaway or love outdoor adventures, these gifts bring a sense of exploration—and they look just as good displayed at home. It’s all about blending style with adventure here.

**Picnic Blanket**

A foldable, easy-to-carry picnic blanket is the perfect companion for outdoor gatherings, providing both style and function for spontaneous outings.

**Rustic Leather Notebook**

A leather-bound notebook makes a thoughtful gift for the client who loves jotting down travel ideas or simply needs a place to capture daily musings. It’s practical, stylish, and just feels special.

**Personalized Luggage Tag Set**

Sleek, personalized luggage tags are a travel essential, perfect for clients who are always on the go, offering a personal touch while being completely functional.

**Magnifying Glass**

A vintage-inspired magnifying glass brings an air of exploration to their space, serving as both a functional tool and an elegant decor accent.

These holiday gift ideas are designed to make your clients feel appreciated, while also giving them something they’ll genuinely enjoy using or displaying. Happy gifting!

xx, Danae

November 06, 2024

The 7 Most Impactful Website Updates You Can Make

November 06, 2024/ Danae Branson

Your website is often the first point of contact for potential clients, and like a well-designed room, it should be both beautiful and functional. By making a few key updates, you can turn your site into a more effective tool for growing your business. Whether you’re hoping to attract new clients or showcase your best work, these seven adjustments can make a big impact.

1. Spruce Up Your Branding

Branding is more than just your logo—it’s the personality of your business. Take a step back and see if your website still reflects who you are as a designer. Have you recently shifted your design style? Maybe you’ve expanded your services or refined your process. Update your branding to reflect this growth, whether it’s through a fresh new logo, updated color palette, or new fonts.

And make sure your branding is consistent across all pages of your website. A cohesive look instantly communicates professionalism and trustworthiness, while also making your site more visually appealing.

2. Simplify Your Navigation Menu

When it comes to website navigation, less is often more. If your visitors can’t find what they’re looking for within a few clicks, they’ll probably bounce. A streamlined, easy-to-navigate menu will guide them effortlessly through your site, making it more likely they’ll stick around and explore your services.

Stick to essentials like “Home,” “About,” “Portfolio,” “Services,” “Blog,” and “Contact.” Avoid cluttering the menu with too many subpages or overly creative labels—your goal is clarity, not confusion. By simplifying the user experience, you make it easy for visitors to learn more about you and take the next step toward working together.

3. Add a Clear Call to Action (CTA) on Every Page

A beautiful website is great, but it needs to be functional too. Think of your website as a map—each page should guide visitors to take the next step. This is where clear, strong calls to action (CTAs) come in.

Whether it’s “Schedule a Consultation,” “View Our Portfolio,” or “Contact Us,” having a CTA on every page gently nudges your visitors toward action. Keep the language friendly and inviting. For example, instead of “Contact us,” try “Let’s create your dream space together” or “Ready to start your project? Let’s chat!”

4. Update Your Services Page

Your Services page is often where potential clients decide if you’re the right fit for them. Make sure it’s clear, concise, and up-to-date. Break down your offerings into bite-sized sections that are easy to digest, and avoid jargon that might confuse or overwhelm visitors.

Think about adding a “What to Expect” section or outlining the steps in your design process. This not only shows transparency but helps set the tone for what it’s like to work with you. Be sure to include pricing if that’s part of your business model, or at least give a range to manage expectations.

5. Tell a Story as Part of Your Portfolio

Your portfolio is the heart of your website. While images of beautifully styled rooms are essential, telling a story behind each project can create a deeper connection with potential clients. People want to know more than what the space looks like—they want to know why it was designed that way and how it solved your client’s problems.

Add brief, engaging captions to your portfolio images. For example, instead of just posting a photo of a minimalist living room, include a caption like, “This serene living space was designed for a busy family of five, offering a calming retreat with smart storage solutions.” This gives visitors insight into your design process and helps them see how you can bring their vision to life.

6. Embed a Virtual Consultation Scheduler

In today’s digital world, convenience is key. Embedding a virtual consultation scheduler right on your website allows potential clients to easily book time with you without the back-and-forth of emails. It streamlines your client intake process and creates a sense of immediacy.

Tools like Calendly or Acuity Scheduling integrate seamlessly with most websites, allowing visitors to see your availability and schedule a consultation in just a few clicks. This kind of automation makes you more accessible and shows that you’re ready and willing to start a conversation with them.

7. Optimize for Mobile

More than half of web traffic these days comes from mobile devices, so if your website isn’t mobile-friendly, you’re definitely losing out on potential clients. A responsive design ensures that your site looks great and functions well, whether it’s being viewed on a desktop, tablet, or phone.

Make sure your images load quickly, your text is easy to read without zooming in, and your navigation is simple and intuitive on smaller screens. Test it yourself—if you have to pinch, zoom, or scroll awkwardly, it’s time for an update. A smooth mobile experience keeps visitors engaged and helps boost your rankings on search engines like Google.

Sound like a lot of work? Making these changes doesn’t have to be overwhelming. Pick one or two to tackle today, and you’ll be well on your way to creating a website that works as beautifully as the spaces you design.

xx, Danae

P.S. If you need help with these or other updates to your website, we might just know of someone who can help ;)

FIND YOUR VDA

October 30, 2024

Best Practices for Delegating Blogging and Copywriting to a Virtual Design Assistant

October 30, 2024/ Danae Branson

Your time is precious, and making a name for yourself in the interior design industry seems to demand more of it every day. You got into design because of your passion for creating beautiful spaces, not to spend your time writing blog posts or crafting web copy. If you're considering delegating some of those tasks, like blogging or copywriting, to a Virtual Design Assistant (VDA), you're on the right track! But how do you get the most out of this partnership and still see results that reflect your brand?

As part of our “Best Practices” series, here are some tried-and-true tips for smoothly transitioning your content creation needs to a VDA while keeping your brand’s voice front and center.

1. Define Your Content Goals Clearly

Before offloading any writing tasks, set clear goals for your content. Are you looking to establish yourself as an expert in a niche, drive more traffic to your site, or engage potential clients? Knowing the specific purpose behind your content will help your VDA craft blog posts or marketing copy that aligns with your business objectives.

If part of your strategy includes improving search engine visibility, share that goal with your VDA upfront. Define any SEO keywords you’d like to focus on, so they can incorporate those into your content in an organic way. This can help build your online presence over time by aligning the content not just with your voice, but also with the terms your audience is searching for.

2. Share Examples of Your Voice and Tone

One of the trickiest parts of delegating writing is making sure the voice and tone still feel like you. To help your VDA capture your brand’s personality, share examples of past blog posts, social media captions, or newsletters that reflect the voice you want to maintain.

Do you prefer a conversational tone, or something more polished and professional? Are there specific phrases or ways of expressing yourself that you love—or hate? Do you crack the occasional joke or stay buttoned up? The more you communicate your style preferences upfront, the more quickly your VDA will adapt and produce content that feels authentic to your brand.

3. Create a Content Calendar Together

Content creation can easily slip through the cracks without a plan in place. Collaborate with your VDA to build a content calendar that outlines what needs to be written, when it’s due, and when it will go live. This will keep your content organized and help make sure it aligns with promotions, events, or project milestones. Plus, having a calendar gives both you and your VDA a clear sense of what’s coming up, making the content creation process less reactive and more strategic.

4. Provide Big Picture Insights

Your VDA might be great at crafting content, but you're the expert when it comes to your business. To create content that truly reflects your brand, they need to be fully up to speed on who you are, what your studio stands for, and the projects that define your work. Share the backstory of your business, key moments in your journey, and the personality traits that make your studio unique. Additionally, make sure your VDA knows about any standout projects you’ve completed or upcoming milestones. The more context they have, the more personal, engaging, and relatable the content will feel, both for your collaboration and for the reader.

Since your VDA isn’t working alongside you in a physical office, it’s essential to make an ongoing, conscientious effort to keep them in the loop with relevant details. Whether that’s through regular check-ins, sharing project updates, or just talking through your design philosophy, keeping these lines of communication open will help your VDA infuse your content with authenticity. This effort also makes the working relationship more human, turning what could feel like a strictly transactional partnership into a dynamic, creative collaboration.

5. Start Small

Don’t feel like you need to hand over all your content creation tasks at once. Start small—maybe with a single blog post or a few social media captions—and gradually build from there. This approach gives your VDA time to adapt to your style, and it gives you a chance to evaluate their work without feeling overwhelmed. Over time, as the relationship builds, you can delegate more complex tasks, such as long-form blog posts or newsletters.

6. Offer Constructive Feedback

Delegating writing isn’t a one-and-done process. Expect a bit of trial and error at first, and be prepared to offer constructive feedback. Instead of simply saying what you don’t like, explain why something didn’t work and offer suggestions for improvement.

For example, if a blog post doesn’t align with your vision, provide specific examples of how the tone or content could be adjusted. Remember, it takes time for your VDA to fully understand your brand’s nuances and preferences. With patience and open communication, you’ll eventually develop a working rhythm that requires less oversight and produces better results. The more specific and clear your feedback, the faster your VDA will adapt to your style.

7. Leverage Your VDA for More

Once your VDA is producing great blog posts and copy, don’t stop there! VDAs can often assist with additional tasks, like managing social media, updating your website, or even creating email marketing campaigns. You’ve already spent the time getting your VDA up to speed on your brand and voice, so why not tap into their full potential? Leveraging their skills beyond blogging can save you even more time and create a cohesive brand presence across all your content channels.

Delegating your blogging and copywriting to a VDA can feel like handing off part of your voice, but with the right practices in place, you’ll create a strong partnership that frees up your time without sacrificing quality.

xx, Danae

P.S. Not looking for a virtual design assistant right now? No problem! Elite Design Assistants might still have exactly what you need. Explore our extensive library of prewritten blog content and email templates—designed to help you stand out in the industry and connect effortlessly. Check out all our resources by clicking the button below.

PREWRITTEN CONTENT TEMPLATES

October 23, 2024

Top Secrets to Working Effectively with Contractors

October 23, 2024/ Danae Branson

If you’ve been an interior designer for a while, you’ve likely had at least one difficult encounter with a contractor. Whether it's missed deadlines, overlooked design details, or poor communication, challenges can arise. While a perfect, conflict-free relationship isn't always possible, there are strategies to help prevent tense situations.

Ultimately, designers and contractors share the same goal: keeping the client happy and delivering a successful project. Even if the contractor doesn’t work directly for you, following your vision means a smoother project, which benefits both you and the contractor.

As designers, it's important to manage contractors effectively because their work reflects on your professionalism. When a project is added to your portfolio, you can’t include a disclaimer about sloppy work being the contractor’s fault. The finished result is seen as your work, so it's in your best interest to make sure their performance meets your standards.

Some designers prefer the client to hire the contractor directly, which reduces liability but also limits control. Others recommend a list of trusted contractors to maintain some influence. Either way, taking proactive steps helps build a positive working relationship and reduces potential issues. Here’s how to manage those relationships more effectively.

1. Clarify Your Role

One of the most important steps in managing contractors is making your role clear to both the client and the contractors from the beginning. Everyone involved needs to understand that you, as the designer, are the point of contact for any design-related questions. Contractors should never approach the client directly for input on the design or materials. All preferences and selections have been made by you for a reason, and any changes should be channeled through you to maintain the integrity of the project. And this way, the client doesn’t feel pressured to make decisions on-site without understanding the overall design context.

2. Put Everything in Writing

Start by clearly outlining the Construction Scope of Work—separate from your design scope—that details the contractor's responsibilities, timeline, and billing. Any changes to the original plan should be documented in a change order and signed by the client to confirm their approval of adjustments and associated costs. Additionally, document any mistakes or subpar work by the contractor, keeping photos, notes, and related communication in case issues escalate. Proper documentation helps protect you and ensures everyone stays accountable throughout the project.

3. Set Guidelines Early On

A great way to set expectations is by submitting a guidelines booklet to the contractor before work begins. This booklet should outline key requirements such as maintaining a clean worksite, specific work hours, and client property protection (e.g., no smoking or even inappropriate language on-site). While these might seem like small details, they can have a big impact on the client’s experience and perception of the project. If you hire the team directly, you should draft a detailed contract with a series of commitments regarding timeline, quality standards, and communication protocols. It’s much easier to hold contractors accountable when you have a formal agreement in place.

4. Add Key Requirements to the Drawing Set

In addition to your guidelines booklet, it’s smart to add key requirements directly into the margins of the drawing set. Contractors are much more likely to reference the drawings regularly, so if something is critical to the design (e.g., grout lines, paint finishes, or trim specifications), make sure it’s noted clearly on the drawings. This reduces the likelihood of important details being missed.

5. Do Your Research

Before recommending or hiring a contractor, do your homework. Start by asking for references from previous clients and checking online reviews to get a sense of their reputation. It's also a good idea to visit completed projects, if possible, to see their work firsthand. Make sure that the contractor is both insured and bonded—this provides protection for both you and the client if something goes wrong. You can request copies of their insurance certificates and bond documentation, and don’t hesitate to verify them with the issuing companies. A little research up front can save you a lot of headaches down the road.

6. Make Regular Site Visits

Regular on-site supervision is key to making sure everything stays on track. By visiting the site frequently, you can spot issues early, confirm that your design is being followed, and maintain open communication with the contractor. This hands-on involvement shows both the contractor and the client that you’re committed to delivering a high-quality result.

7. Create an Escalation Plan

Despite your best efforts, sometimes things will go wrong. Having a clear, predefined escalation plan can help you manage these issues when they do arise. For example, agree with the contractor on what happens if they miss a deadline or deliver subpar work. This might include financial penalties, extra work hours, or bringing in additional resources to fix the problem. Knowing there’s a plan in place can help you and the contractor navigate stressful situations with less friction.

8. Build a Positive Professional Relationship

Building rapport with contractors is one of the best long-term strategies for smooth project execution. When you take the time to foster trust and mutual respect, the contractor is more likely to go the extra mile for you, and you’ll find that projects tend to run more smoothly each time you work together. Beyond the logistics, it’s rewarding to have that human component in your work life—knowing you can rely on each other creates a better work environment for everyone involved.

Working with contractors isn’t always easy, but by clarifying expectations and maintaining consistent communication, you set the stage for a more successful project. And when everyone works together toward the same goal, the end result is a finished project that reflects well on both you and the contractor.

xx, Danae

October 16, 2024

Best Practices for Delegating Sourcing to a Virtual Design Assistant (VDA)

October 02, 2024/ Danae Branson

For many interior designers, sourcing is one of the most enjoyable parts of the job. After all, finding the perfect pieces to bring a design vision to life is deeply satisfying. But let’s be honest—there’s only so much time in a day and as much as you might love curating that perfect coffee table, sometimes it’s just not feasible to do it all yourself. That’s where a Virtual Design Assistant (VDA) comes in. Entrusting someone else with sourcing decisions can be scary at first, but with the right approach, it can be incredibly rewarding. Delegating effectively to your VDA isn’t just about handing over a list and hoping for the best.

Here are some best practices to keep in mind to make the most out of your collaboration:

1. Define the Scope Clearly — Really Clearly

Before your VDA can start sourcing, they need to know exactly what they’re looking for. The key to effective delegation is providing all the necessary details upfront to avoid the endless back-and-forth that can make you feel like you should have just done it yourself. Here’s a handy checklist to guide your brief:

Item type
Style
Color(s)
Material(s)
Dimensions range
Required quantity
Budget range
Maximum lead time
Shipping destination

2. Specify Your Priorities

Not all items are created equal. Some are non-negotiable centerpieces, while others are fillers that just need to fit the bill. Be upfront about which pieces are must-haves and which ones are “nice to have.” This helps your VDA focus their efforts where it counts and not spend hours hunting down the perfect $20 side table when what you really need is the sofa of your dreams. To further streamline the process, consider setting a time cap for sourcing certain items—for example, no more than an hour for vanity lighting options. This way, your VDA knows how much time to invest in each task and can prioritize accordingly.

3. Share the Big Picture with Visual References

Sourcing without understanding the big picture is like picking out an outfit in the dark—you might grab some great pieces, but they could end up clashing. Give your VDA the tools to make cohesive choices by sharing visual references that capture your firm’s signature style, the client's aesthetic brief, and any key pieces that have already been selected. This could include brand guidelines, mood boards, renderings, photos of the current space, or images of similar products that fit your vision. With these insights, your VDA can filter for items that harmonize with the overall design and stay true to your creative intentions.

4. Give Access to Your Preferred Vendor List

VDAs can be a valuable extension of your sourcing network, but they’ll need access to your existing relationships to really hit the ground running. Share your list of preferred vendors along with any login or access details, so they can continue building on the vendor-designer relationships you’ve already established. This maintains continuity and means you’re still benefiting from those trade discounts. If you’re open to exploring new vendor relationships, keep a folder ready with your details and resale certificate that your VDA can use to set up new trade accounts on your behalf.

5. Set Deadlines and Expectations for Deliverables

When you're working against a project timeline, timing is everything. Clearly outline when you need sourcing options delivered and specify the format that works best for you—whether it's a straightforward list with links or a more detailed presentation that includes pros, cons, and style notes for each item. Also, be specific about the number of options you’d like for each piece to avoid an overwhelming or insufficient selection. Regular check-ins can help keep things on course, but avoid falling into the trap of micromanagement. Trust your VDA to do their job, but be prepared to quickly pivot or provide additional guidance if the initial options don’t quite hit the mark.

6. Keep the Conversation Going

Keeping the lines of communication open is key to making your partnership with your VDA work smoothly. Make sure you’re regularly touching base—celebrate when they hit the mark and guide them when they need a bit of redirection. Over time, they’ll get a better feel for your style and preferences, and the whole process will become more effortless. The more you communicate, the better the results you’ll see in their choices.

Remember, collaboration is a bit like good design—it’s all about harmony, balance, and knowing when to let go. Give your VDA the trust and tools they need, and you’ll soon see how much easier (and more fun) your projects can be. You’ve got this—and so do they!

xx, Danae

September 25, 2024

MOVE OVER AI: 7 Times Emotional Intelligence Saves Design Dilemmas

September 25, 2024/ Danae Branson

In the wise words of Maya Angelou, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Sure, AI-generated designs and tools are shaking up the interior design world, but nothing replaces the warmth of genuine human connection. We’re not suggesting you toss out your tech—AI can be a fantastic assistant—but pairing it with a healthy dose of emotional intelligence is where the real magic happens. Here are just some of the instances where developing your emotional intelligence (aka emotional quotient or EQ) can elevate your design process, project outcomes, and client relationships:

1. When You Need to Read Between the Lines

Have you ever sat in a meeting where your client says one thing, but you can tell there’s something more behind their words? This is where emotional intelligence really kicks in. It’s not just about listening to what they say—it's about noticing the way they pause, the excitement in their voice when a certain idea comes up, or that little hesitation over a particular style. These subtle cues help you get to the heart of what they really want, even if they can’t quite put it into words.

2. When Dates Have to Be Pushed Back

Ah, the dreaded project delay. No one likes hearing that their timeline just got a little longer, but sometimes it’s unavoidable. Instead of just breaking the news and bracing for impact, your emotional intelligence helps you soften the blow. By empathizing with your client’s frustration and offering clear, reassuring communication, you can help them to stay calm, too, and turn what could be a major setback into just a minor bump in the road.

3. When They Want Luxury on a Tight Budget

The classic scenario: a client has a champagne taste on a beer budget. It’s tempting to roll your eyes, but you can steer the conversation in a more productive direction. Instead of just shutting down their grand ideas, use your empathy to understand what they’re really after. Maybe it’s the feeling of luxury rather than the specific high-end items or brands. Understanding their priorities and what they value most allows you to offer compromises that still feel like a win, keeping the dream alive while staying within budget. That being said, it’s okay (and responsible) to gracefully turn down clients who really aren’t a fit.

4. When You Get Tough Feedback

No one likes to hear that a design isn’t quite hitting the mark, but tough feedback is part of the process. With their precious home and the investment that it is, it’s understandable that they feel on edge when they’re met with disappointment on any level. And you’ve put long days (and nights, let’s be real) into this project, so it’s easy to feel defensive. But your emotional intelligence helps you take a step back, really hear what your client is saying, and make it a helpful conversation. Instead of taking it personally, you can listen, adapt, and refine your ideas, showing your client that you’re committed to bringing their vision to life—even if it means going back to the drawing board.

5. When the Team Dynamics Get Tricky

In any project, different opinions and personalities come into play. Working with a team is great, but it can get a little dicey when personalities clash or communication breaks down. This goes for your in-house team as well as when collaborating with contractors. Your emotional intelligence makes all the difference. By understanding each person’s perspective and keeping the lines of communication open, you can avoid things escalating and keep things constructive (forgive the pun).

6. When You Want to Create a Space That Truly Feels Like Home

Not everyone can design a space that looks straight out of a magazine, but even fewer can also make it feel like home. That takes really getting to know your client—their quirks, their memories, the little things that make them tick. Maybe it’s a particular shade of blue that reminds them of childhood summers or a cozy nook where they can unwind after a long day. This means you’re creating a space that feels like them, a place they’ll love coming back to every single day.

7. When It’s Time to Wow Them with the Reveal

The big reveal is the moment everyone’s been waiting for. And while AI might help you along the way, it’s your EQ that brings the wow factor. You’ve spent the time getting to know your clients, understanding what makes them tick, and designing a space that feels uniquely theirs. When you present them with that finished room and you see their face light up, that’s the real magic. Joining them in the contagious excitement of that special moment is a beautiful thing.

Of course, these are just a few examples of how emotional intelligence can save the day. So, how can you improve your own emotional intelligence? Start by paying more attention to the little things—practice active listening, put yourself in your client’s shoes, and don’t be afraid to reflect on your own reactions. Building EQ isn’t an overnight task, but with a bit of mindfulness and effort, you’ll find that it starts to become second nature. And trust me, your clients (and your designs) will thank you for it.

xx, Danae

September 18, 2024

World Heart Day: Heart-Healthy Habits for Designers

September 18, 2024/ Danae Branson

As an interior designer, you’re no stranger to creating spaces that nurture well-being and promote a sense of harmony for your clients. But today, let's shift the focus to your own health! After all, our daily routines and habits play a huge role in our overall wellness, especially when it comes to heart health.

With World Heart Day approaching on September 29, it's the perfect time to consider how your daily work as a designer might be impacting your heart—and what you can do to keep it beating strong. According to the CDC, every 40 seconds, someone in the US has a heart attack. Those numbers are a bit startling, but here's the good news: by making a few adjustments, you can take proactive steps to protect your heart. So, read on for some doable tips that will fit right into your busy life!

1. Move More, Sit Less

We know how easy it is to get lost in the details of a project, spending hours hunched over fabric samples or CAD drawings. But prolonged sitting can be a strain on your heart. Combat this by setting a timer on your phone to remind yourself to stand up and move every hour–no hitting snooze! Take a quick walk around the office, stretch, or even do a few simple exercises like lunges or squats.

2. Make Your Workspace Work for Your Wellness

Just as you create spaces that support your clients’ lifestyles, consider how your own workspace can support your health. Ergonomic furniture is a must, but don’t stop there. Incorporate elements like a standing desk or even a treadmill desk if you’re feeling adventurous. Position your desk near a window to maximize natural light, which not only enhances your mood but also encourages you to take micro-breaks to soak in some vitamin D—essential for cardiovascular health.

3. Watch What You Sip and Snack On

Let’s face it: when deadlines loom, it’s easy to reach for another cup of coffee or a sugary snack to keep you going. But too much caffeine and sugar can increase your heart rate and blood pressure, putting extra strain on your heart. Instead, stock your workspace with nutritious snacks like nuts, fresh fruits, or even dark chocolate (in moderation, of course). And when it comes to beverages, try swapping out one of those coffee cups for herbal tea or water infused with lemon or cucumber.

4. Practice Stress Management

Designing under pressure is almost a given in this industry. Tight deadlines, demanding clients, and the pursuit of perfection can all contribute to stress, which is a known risk factor for heart disease. Incorporate stress-relief techniques into your daily routine, like deep breathing exercises, meditation, or even a quick walk in the fresh air. Consider taking short breaks to step away from your work and clear your mind, whether that means doing a five-minute meditation or simply enjoying a quiet moment with a cup of tea. These small moments of calm can have a big impact on your cardiovascular health.

5. Prioritize Sleep

It’s not uncommon for designers to burn the midnight oil, especially when you’re working against the clock. However, getting enough quality sleep is crucial for heart health. Poor sleep patterns can lead to high blood pressure and other heart-related issues. Create a bedtime routine that helps you wind down, and try to stick to a consistent sleep schedule. This might mean setting a non-negotiable "design cutoff time" at night where you step away from work, relax, and prepare for a good night's sleep.

6. Stay Connected

Interior design can sometimes be a solitary profession, especially if you’re freelancing or working from home. Isolation can lead to stress and loneliness, which aren’t good for your heart. Make time to connect with peers, whether through networking events, online communities, or simply catching up with a colleague over coffee. Social interaction is not only great for your mental health but also helps keep your heart healthy by reducing stress and increasing feelings of well-being.

Remember, your well-being is not just a nice-to-have—it's an essential part of your daily routine. Make a commitment to weave these small, heart-healthy habits into your workday, and before you know it, they’ll become second-nature to you. Your health is worth the investment!

xx, Danae

August 28, 2024

Dress for Your Brand: Outfits by Interior Design Style

August 28, 2024/ Danae Branson

Do you dress like you decorate? Discover your style potential by dressing to match the spirit of your brand! Whether you specialize in Mid-Century Modern or Coastal chic, I've curated the perfect outfits to reflect your design ethos. Explore these stylish looks that seamlessly blend fashion with your signature interior design style, making sure you always look as fabulous as the spaces you create for your clients.

midcentury modern outfit from heartswoon dot com

1. Mid-Century Modern

For Mid-Century Modern fans, let your wardrobe reflect its clean lines and vibrant colors. A retro striped blouse with high-waisted flared pants in warm, earthy tones captures this aesthetic. The playful yet polished look blends geometric shapes with a streamlined silhouette. Adding a round straw bag brings in a touch of vintage charm, making the outfit nostalgic and effortlessly chic.

2. Industrial

Industrial style embraces a raw, edgy vibe. A sturdy denim jacket paired with neutral-toned pants and chunky black boots fits perfectly. This practical yet stylish ensemble, completed with a simple tote bag and hoop earrings, embodies the industrial aesthetic. It’s all about blending rugged materials with a touch of refinement.

3. Farmhouse

Farmhouse style is cozy and inviting with a hint of rustic charm. A blue gingham blouse with delicate tie details and puffy sleeves, combined with a light denim skirt, captures this essence. Soft, breathable fabrics and timeless patterns make it ideal. A straw tote adds a functional yet stylish rustic accessory.

4. Contemporary

Contemporary style features clean lines and modern sophistication. A relaxed yet structured olive green blazer with matching wide-leg trousers and a simple black top fits the bill. Minimalist sandals and oversized sunglasses add a modern edge, while a woven tote introduces subtle texture, making the look both classic and contemporary.

5. Eclectic Maximalist

Eclectic Maximalist style celebrates boldness and variety. A stunning floral jumpsuit layered over a bright orange turtleneck creates a dynamic, lively look. The vivid floral pattern paired with eye-catching orange showcases this style. Sturdy brown boots ground the outfit, adding practicality without sacrificing style, much like an eclectic interior.

6. Coastal

Coastal style captures light, airy, and relaxed vibes. A striped two-piece set in soft, sandy hues embodies this look. Wide-leg pants and a sleeveless button-down top create a relaxed yet chic silhouette, perfect for seaside days. Paired with comfortable sandals and a straw crossbody bag, the look is effortlessly elegant.

traditional outfit from maukaliving dot com

7. Traditional

Traditional style is timeless elegance and classic sophistication. A crisp white blouse paired with high-waisted navy trousers reflects this. A knit vest adds texture and warmth, while a statement belt with a gold buckle brings in luxury. This look, with its clean lines and polished appearance, perfectly embodies traditional design’s grace and refinement.

8. Mediterranean

Mediterranean style embraces warmth and charm. Earthy tones and breezy fabrics define this look. A loose, flowing white blouse paired with wide-legged terracotta pants captures the essence. Natural, breathable fabrics like linen add to the airy feel, perfect for warm climates. This look reflects the rustic beauty and sun-soaked ambiance of Mediterranean interiors, making you feel effortlessly chic.

I don’t know about you, but I can’t choose just one style. Which of these outfits are your favorites?

xx, Danae

August 21, 2024

Studio Designer Acquires Mydoma: What This Means for Your Design Firm

August 21, 2024/ Danae Branson

Written by: The Studio Designer Team

Originally Published on July 25, 2024 here.

Studio Designer the leading business management software platform for interior designers, today announced it has acquired Ottawa, Canada-based Mydoma, a leading project management and design business platform for interior designers. Together, Studio Designer and Mydoma support nearly 20,000 interior designers across the United States and Canada, creating the design industry’s #1 business management software platform for residential designers.

Studio Designer features integrated project management, time-billing, and payment solutions with a full GL accounting system. More designers, bookkeepers, and accountants leverage Studio Designer than any other solution to perform an expansive set of functions, from creating the first client presentation to accounting for the final invoice. This is why Studio Designer is relied upon by more than 15,000 designers, including many of the industry’s largest and most well-regarded firms, including Ken Fulk, Pembrooke & Ives, and Nate Berkus.

Mydoma’s focus on delivering exceptional solutions for lead generation, project management, and time tracking has led the company to great success, particularly with smaller firms or those that have recently formed. Studio Designer and Mydoma together will be able to support design firms at every stage of their journey, from Day 1 to AD100.

“For over 30 years, Studio Designer’s mission has been to empower designers’ creativity with innovative digital solutions. Sarah and the entire Mydoma team share this mission. We look forward to working together to develop new tools that will enable designers to create beautiful work while running successful, profitable businesses at every stage of their design careers. We are incredibly excited to bring Mydoma into the Studio Designer family,” said Keith Granet, Founder and CEO of Studio Designer.

The two companies will form the largest product, technology, and service team dedicated exclusively to creating business management software solutions for interior designers. This will translate to greater capabilities to deliver new, innovative features to designers, and provide even greater levels of customer support and design business education opportunities. By incorporating Mydoma into Studio Designer’s expansive product and service offerings, design firms of all sizes and stages of growth will find a solution that enables them to operate at their best.

“As a former interior designer, I was inspired to create Mydoma to solve the challenges that I experienced firsthand running my own firm. Over the last ten years, we are proud to have built an industry-leading product used by thousands of designers across the US and Canada. We are thrilled to join Studio Designer, which shares our values and mission to enable designers to spend less time managing and more time designing. Our future is bright as part of the Studio Designer community,” Sarah Daniele, Founder and CEO of Mydoma.

August 14, 2024

Your Input Matters: Contribute to the 2024 Interior Design Business Survey

August 14, 2024/ Danae Branson

We're in the final stretch of the 2024 Interior Design Business Survey, and we need your invaluable insights! The survey ends at 8:00 AM tomorrow, August 15th! Sponsored by Pearl Collective, Interior Talent, and Business of Home, this survey is your chance to shape the future of our industry by sharing your experiences and perspectives on fees, salaries, and the current state of interior design.

Why Your Input Matters

The interior design industry is evolving rapidly, and your feedback is crucial to understanding how to navigate these changes. By dedicating just 20-30 minutes to complete the survey, you'll help us gain a clearer picture of:

How to Set Competitive Fees: Discover industry benchmarks for pricing your services.
Salary Insights: Understand what others are paying and getting paid.
Navigating Challenges: Learn how designers are tackling common industry obstacles, including the impact of AI and technology.

What’s in It for You?

As a token of our appreciation, you’ll receive complimentary access to the full survey results once the comprehensive report is released in October. Just provide your email address and opt-in to receive this valuable information.

How to Participate

Click the link below to start the survey now and join the ranks of forward-thinking designers who are making a difference:

CONTRIBUTE YOUR INPUT TO THE SURVEY NOW

Your participation helps generate the strategic insights you need to benchmark your results and manage your business effectively.

Spread the Word

Please share this survey with your team members, other interior designers, or manufacturers. The more responses we gather, the more valuable the resulting report will be for everyone in the industry.

Frequently Asked Questions

Who is sponsoring this year’s survey? Pearl Collective, in partnership with Interior Talent and Business of Home.
Why is this survey being conducted? To provide benchmarks and insights into the current state of the design industry.
What does the survey ask for? Business data on revenue, team composition, hiring practices, technology usage, business challenges, and future plans.
How is this year’s survey different? It includes new questions about AI and technology use in design, and features separate tracks for business owners, team members, and manufacturers.
Will my data be kept confidential? Yes, all submissions will be used solely for research purposes, and individual responses will not be identifiable in the final report.
What if I can’t or don’t want to answer a question? You can skip any question that doesn’t apply or that you prefer not to answer.
When will the results be published? In October 2024.
How do I get a copy of the results? Opt-in with your email address to receive an advance copy of the report.
How long will the survey take? Manufacturers can complete it in about 10 minutes, team members in 15-20 minutes, and firm owners in about 25 minutes.

Get Involved

Your feedback is essential for driving the industry forward. Take a few minutes today to complete the survey and contribute to a better understanding of our field.

Thank you for your participation!

TAKE THE SURVEY NOW

xx, Danae

P.S. Don’t forget to share the survey with your colleagues and peers. The more responses we get, the richer the insights will be!

August 07, 2024

Best Practices for Delegating Drafting to a Virtual Design Assistant

August 07, 2024/ Danae Branson

Outsourcing drafting tasks to a virtual design assistant (VDA) can be a game-changer for interior designers. Imagine freeing up your time to focus on the creative and strategic aspects of your projects while a skilled VDA handles the technical drawings. It sounds fantastic, right? It is. But to make the most out of this collaboration, there are a few best practices to keep in mind. Here’s a breezy guide to help you make this process go smoothly.

1. Finding Your Perfect Match

First things first—finding a VDA who is a good fit for your drafting needs is fundamental. Start by asking about their proficiency with different drafting programs. Are they wizards with AutoCAD, or perhaps they excel with SketchUp or Revit? Elite Design Assistants can match you with a VDA who is proficient with the programs you use. But don’t be shy to request a work sample. A little peek into their portfolio will give you an idea of their style and precision.

2. Sharing Your Standards

Once you've found your VDA match, it’s time to share your CAD standards. Provide them with a sample CAD file that includes your text and dimension styles, layers, and any templates you use, including page names and title blocks. This step is like handing over your secret recipe—it keeps things consistent and saves time in the long run. Keep in mind, this initial phase involves a bit of a learning curve as your VDA gets acquainted with your firm's unique methods. Even if your methods are "industry standard," they might differ from other designers’ standards. So, be patient during this setup period. Once they’re up to speed, you’ll have a valuable partner in your drafting workflow.

3. Detailing Your Expectations

Communication is key! Be clear about the level of detail or precision you require for each project. For initial concepts, a simple shell or rough sketch might suffice. However, as the project progresses, you might need precise shop drawings that are accurate to the last fraction of an inch. And if you desire intricate hatch textures for added visual detail, let your VDA know upfront. Let them know if you have a maximum time budget for a particular task. This transparency will help them prioritize their efforts effectively and avoid mismatched expectations.

4. Sharing Peripheral Resources

Help your VDA get the full picture—literally. Share project photos, inspiration boards, or any other resources that shed light on the design concept and objectives. This broader context will help your VDA understand the nuances of the project and align their work with your vision. The more they know, the better they can tailor their drafting to suit your needs.

5. Managing Files and Formats

Set clear guidelines on where your VDA should save or store CAD files and in what formats. Do you have preferred file naming conventions they should be aware of? Whether it’s a shared cloud drive or a specific folder structure, a well-organized system prevents headaches down the road. Agreeing on the right formats also ensures compatibility and smooth integration into your workflow. Make sure you have a copy of the CAD files as they become updated in case you wish to pick up on their progress at any time. Just make sure you coordinate file versions in order to avoid lost progress.

6. Setting Deadlines and Expectations

Establishing deadlines is essential, but it’s equally important to be realistic. Provide your VDA with a reasonable timeframe to complete their work. This consideration not only builds a healthy working relationship but also leads to higher quality output. And remember, every project may come with its share of questions, especially at the beginning.

7. Welcoming Questions

Expect there to be questions. And that’s a good thing! A diligent VDA will seek clarification rather than making assumptions. Make yourself available to answer these queries. Establishing preferred methods of communication and regular check-ins can streamline this process. This proactive approach keeps everyone on the same page and ensures any issues are promptly addressed.

A few final tips!

If you’re delegating several tasks or projects, let your VDA know the order of priorities.
Consider video call meetings to batch-discuss tasks and questions whenever possible, as it’s usually much more efficient than emailing back and forth!

Delegating drafting tasks to a VDA can significantly lighten your workload, providing both relief and invaluable support in your daily work and overall process. Sound good? Reach out to us today for a free consultation with a VDA perfectly suited to your needs!

xx, Danae

July 31, 2024

Top 10 Personal Touches to Build Client Relationships

July 31, 2024/ Danae Branson

An interior design project is quite the journey, and just like a road trip, the people you travel with can make all the difference in the experience–for both you, the designer, and your clients! For many, making such a large investment and entrusting their home to someone is a huge leap of faith. So, although you have plenty on your plate, exceptional service doesn’t overlook that element of empathy and warmth. This human connection not only smooths out any bumps in the road but also makes the whole journey more fun and rewarding. Here are our top tips for building and nurturing your client relationships!

1. Begin with a Thorough Questionnaire

Start by getting to know your clients deeply. A comprehensive questionnaire can be your best friend here. Ask about their special needs, family members' hobbies and passions, sentimental items they want to incorporate, and more. This helps in designing a space that truly reflects their personalities and shows that you care about the details that make their house a home.

2. Celebrate Milestones with Thoughtful Gifts

Everyone loves a little surprise, especially when there’s a personal touch. Send small, meaningful gifts at different stages of the project. A welcome gift when you start working together, a special gift at project completion – like a commissioned watercolor painting of their new home – and even something small during major holidays (check out our gift guide here!). These gestures speak volumes about your appreciation for them.

3. Keep the Communication Flowing

Consistent updates are key. Weekly or biweekly email updates let your clients always feel in the loop. This transparency builds trust and keeps excitement alive. Plus, it prevents any misunderstandings or surprises down the line.

4. Bring On the Collaboration

Encourage a collaborative design process. Always welcome their input or feedback. Use tools like a shared Pinterest board where clients can add their own inspirations and ideas. This kind of involvement ensures the final design truly reflects their vision. It’s their space, after all!

5. Small Talk for a Big Impact

Keep a client profile cheat sheet on hand for meetings. This cheat sheet should include relevant information about your clients, allowing you and your team to engage in thoughtful, personalized chit-chat. A couple of minutes of genuine conversation about their favorite hobby or their latest family adventure can go a long way in building rapport.

6. Personalize Your Email Templates

Templates are super helpful, but avoid going overboard on generic emails that were obviously copy-pasted. Tailor your communications to each client. Mention specific details about their project or something personal they’ve shared. This shows that you’re not just another service provider but someone who genuinely cares about their needs and preferences.

7. Engage on Social Media

Engage with your clients on social media. Reply to their comments, share their progress photos if they’re comfortable with it, and celebrate their milestones publicly. This not only strengthens your relationship but also highlights your dedication to your clients to potential new clients.

8. Go on Design Outings Together

If it fits within your scope of work and labor budget, join your clients on outings to sit on furniture or choose decor. These joint activities can be fun and incredibly insightful, giving you a better understanding of their preferences and comfort.

9. Offer Discounts on Future Projects

Show your appreciation for repeat clients or referrals by offering discounts on future projects. This not only encourages loyalty but also makes clients feel valued and recognized for their continued trust in your work.

10. Ongoing Greetings

The project might be over, but your relationship doesn’t have to be. Send continued greeting cards even after the project is done. Whether it’s for their birthdays, anniversaries, or just to check in, these small touches help you stay top of mind and show that you haven’t forgotten about them.

Building and maintaining strong client relationships is about much more than just delivering great design work. It’s about creating a personalized experience that makes clients feel valued and appreciated. From the initial questionnaire to continued greetings long after the project is completed, these small but thoughtful touches can make a world of difference!

xx, Danae

July 24, 2024

Studio Designer vs. QuickBooks for Interior Designers: Finding the Right Fit for Your Firm’s Accounting

July 24, 2024/ Danae Branson

Understanding your interior design firm’s accounting isn’t just about balancing the books—it’s about driving profitability and making informed decisions. The right software can serve to ensure the success of your financial management and provide the necessary organizational structure and insightful analytics crucial for success. We’ll compare two popular accounting platforms – Studio Designer and QuickBooks for interior designers – to equip you with the knowledge needed to make informed decisions and empower your business’s financial health and strategic growth.

Studio Designer vs. QuickBooks for Interior Designers: A Comparison

1. Proposals and Work-in-Progress Stages to Accept Funds from Clients Without Incurring Liabilities

Why it matters:

Accounting software equipped with proposals and Work-In-Progress stages works seamlessly for interior designers’ businesses. This offers the flexibility to accommodate changes like returns, price adjustments, or damaged items, all without expenses hitting your income statement, which can result in sales tax liabilities and other challenges.

After items are approved, many designers request a deposit from their clients — these deposits may be 50% or may be the full cost of the item. It is best practice that this money remains in client deposits on the balance sheet, rather than immediately hitting your income statement.

When money hits your income statement right away, in most localities, you’re obligated to remit sales tax in that same period, even though changes may still occur during this early stage. It’s best to wait until you have the item in your possession or have transferred the possession to the client to recognize the income and expense.

ALSO READ: Accounting Software for Interior Designers: 5 Reasons Designers Need a Purpose-Built Solution

Studio Designer vs QuickBooks for interior designers:

Studio Designer enables designers to send proposals, allowing the designer to receive client funds without immediately incurring income and expenses on their income statement. After items are approved on the proposal and deposits are collected, funds are posted to the Client Deposit Account on your balance sheet, while payments for orders are posted to Vendor Deposits. These transactions remain in progress, allowing for changes to items and projects. Studio Designer invoices can also collect any outstanding balances (e.g., the 2nd 50% or any freight/shipping charges). Amounts only move to your income statement once final invoices are paid by your client.

In contrast, QuickBooks lacks a proposal option. Many designers immediately invoice their orders, meaning income hits their balance sheets directly. Sales tax is paid immediately, which makes it challenging to handle common changes like additional shipping costs, damaged goods, or returns. When changes are required, designers who have already paid the sales tax liability must navigate frustrating adjustments.

Overall:
Studio Designer stands out as the best choice for interior design business accounting, offering proposal options and payment handling that ensures correct revenue recognition and allows for changes to projects and items, without the hassle of upfront sales tax payments.

2. Client Profit Reports to Understand Where and How You Generate Income on Each Project

Why it matters:
Designers should be able to see accurate profits and losses per project to fully understand where money was made, where money was lost, and what changes are needed to increase profitability. While core reports such as balance sheets and income statements offer a broad view of your business, those reports alone may not delve deeply enough to reveal how each individual project is performing.

Studio Designer vs. QuickBooks for interior designers:
Both platforms offer core reporting functionality:

Balance Sheet
Income Statement (P&L)
Trial balances
Journal Entries
General Ledger
Client Deposits
Vendor Deposits
Accounts Receivable
Accounts Payable
Full Reconciliation

However, an important report immediately accessible in Studio Designer is the Client Profit report, which allows you to see your profit and loss one project at a time. On the Studio Designer platform, simply select a client and a date to view all your income (broken out by furniture, accessories, time billing), your expenses (broken out by cost of goods, administrative expenses), and your net profit and loss. This provides designers with an in-depth look at the profitability of their projects.

For example, if a designer completes a project and, upon viewing her Client Profit report, realizes she has lost money on fabric, she can increase her markup on future projects to try to boost profitability. From this same report, she can also identify that she is making more money in furniture than accessories and can decide to investigate which brands of furniture were most profitable so that she can source them for her next project.

Studio Designer makes Client Profit reports possible with an easy-to-use way of classifying goods as designers add them to the system. Income is recorded on the project level and broken down into specific types (e.g., furniture, fabric, wall coverings, accessories, labor, freight). When it’s time to generate reports, there is no need to retroactively assign a classification to your items or worry that funds have been applied to the wrong client – all this information already exists in your Studio Designer software.

ALSO READ: Tips and Tricks to Streamline Your Workflow with Custom Reports

Most QuickBooks users do not record these crucial details. Designers often overlook the breakdown of expenses and costs of goods, resulting in funds arriving as an unspecified lump sum. This means designers may know the total amount of money their businesses made, but they can’t discern how and where they made money on each project. If you want to view the equivalent of a Client Profit report in QuickBooks, there are labor-intensive, manual workarounds, making it difficult for designers to access this important information easily. Studio Designer automates this process of classifying funds, making this report instantly accessible from the platform.

Overall:
Studio Designer offers comprehensive financial reporting, including the exclusive Client Profit report, which provides designers with invaluable insights into project profitability by breaking down income and expenses by client, facilitating informed decision-making and boosting overall business performance.

3. Project Worksheets to Examine Your Profitability by Room, Item, Vendor, and More

Why it matters:
Understanding your accounting means understanding how to run a profitable business. Advanced project-based reports can give you instant access to your performance with each client, with each item, with each vendor. With this type of advanced reporting, you gain insights that make a big impact on your business.

Studio Designer vs. QuickBooks for interior designers:

Studio Designer sets itself apart – not just from QuickBooks, but from all other accounting software – by the platform’s ability to quickly generate detailed, customizable reports for every project. Studio Designer assesses finances on…

CONTINUE READING THE FULL ARTICLE HERE

July 17, 2024

7 Best Playlists to Help You Concentrate at Work

July 17, 2024/ Danae Branson

“I get so pumped up with my throwback pop hits that I end up using my stapler as a microphone and doing desk karaoke.”

“I play my favorite songs on repeat until I can't stand them anymore. I need fresh tunes, stat!”

Can you relate? If so, I've got you covered. Here are some playlists designed to help you sail through your day with just the right balance of energy and focus. Whether you’re working on your next big project or simply organizing your workspace, these curated tracks—from laid-back beats to white noise—will keep you in the zone without being too distracting. Here we go.

1. Architecture | Design | Workshop 0.1

Listen on Spotify

Great for: Creative Inspiration

This aptly named playlist is a bit like “random” mode on an elliptical machine. The tempo and mood ebb and flow, creating an ever-changing soundscape that's perfect for sparking creativity. With a mix of atmospheric electronic, jazz, funk, folk, and hip-hop influences, it keeps things interesting without letting you slip into a lull. It's ideal for those moments when you need a diverse musical backdrop to fuel your design process.

2. My Life Is a Movie

Listen on Spotify

Great for: Nostalgic Vibes

We’re all living in our own stories, right? This playlist brings that movie-scene feeling to your workspace with a blend of mellow and cheerful soft indie rock hits. Expect a mix of familiar favorites and obscure gems that will have you humming along and taking occasional work breaks. It’s perfect for when you want to feel like the protagonist in your own design journey.

3. Folk Fabrique

Listen on Spotify

Great for: Thinking Outside the Box

Folk Fabrique is a whole trip around the world. Brimming with diverse global inspirations, it’s great for when you need to think outside the box and step out of your comfort zone. If you’re stuck in a creative rut, this globally inspired music might be just what you need to get out of it. Plus, if you don’t speak the language of the song, it's less tempting to sing along and more conducive to focused work.

4. Pop Instrumental Covers

Listen on Spotify

Great for: Easygoing Flow

Sometimes you want something familiar to hum along to, but without the distraction of lyrics. This playlist offers gentle instrumental covers of popular songs, giving you the best of both worlds. It’s perfect for maintaining an easygoing flow while working on tasks that require a bit of mental engagement.

5. Lofi Beats

Listen on Spotify

Great for: Steady Focus

Lo-Fi Beats is your go-to for mellow, instrumental hip-hop tracks that create a calm and focused atmosphere. Ideal for long design sessions, it helps you stay in the zone without any lyrical distractions, making it perfect for deep work.

6. Atmospheric Focus

Listen on Spotify

Great for: Stress Relief

When work gets you too...worked up, Atmospheric Focus is here to help. This peaceful and tranquil set of tracks is perfect for taking your heart rate down and easing stress. It’s a great choice for moments when you need to calm your mind and regain your focus.

7. HyperFocus Noise

Listen on Spotify

Great for: Blocking Out Distractions

For fans of white noise, HyperFocus Noise provides just the right amount of gentle sound to fill the void and stimulate your mind. It might not be what you’d hear during a sleepy spa treatment, but rather a perfect blend of ambient noise that helps drown out background distractions and keeps you in the zone.

There you have it! Time to plug in your headphones (or turn up the speakers), hit play, and let these playlists guide you through a productive and creative workday. Happy listening!

xx, Danae

July 10, 2024

Top 8 Time-Wasters for Interior Designers (Plus Solutions to Help!)

July 10, 2024/ Danae Branson

We all know someone who seems to have it all together, making us wonder, “How do you juggle it all?” Meanwhile, many of us are constantly battling with time management, trying to split our days between work, loved ones, home responsibilities, and self-care—while desperately seeking a bit of genuine downtime. Countless memes about this hit so close to home that you don’t know whether to laugh or cry. While I can’t offer the ultimate secret to balancing every aspect of your life, I can help you improve your workday to reclaim significant chunks of time that you can dedicate to whatever you choose. So, here it is the top 8 time-wasters for interior designers!

1. Not Tracking Time

Ever wonder where all your time goes? Without keeping tabs on your hours, it’s tough to stay on track with your project time budgets.

Solution:

Tracking time is a two-fold job. First, set up proper tracking systems that categorize your work by project and task type. Apps like Toggl or Harvest can help you monitor how much time you spend on different tasks. Second, regularly review your time reports to ensure you're sticking to your time budgets. Don’t have a time budget? It’s time to create one!

2. Poorly Defined Scope of Work

Scope creep can be a nightmare, whether it’s because you’re a perfectionist or because cheeky clients keep pushing the boundaries. Unplanned tasks can eat up your time and energy, turning a straightforward project into a never-ending saga.

Solution:

Clearly outline the scope of work in your proposals and contracts. Set boundaries and discuss them with your clients upfront. This way, everyone knows what to expect, and you can keep the project on track. Plus, having everything in writing makes it easier to handle any unexpected changes or requests.

3. Avoiding Project Management Tools

Sticking to outdated methods like Excel (no hate) doubles your workload and causes important details to slip through the cracks. More modern project management tools keep everything organized and easily accessible, freeing you from the chaos of scattered, unsynchronized notes and lists.

Solution:

Switch to project management platforms like Asana, Trello, or industry-specific tools like Studio Designer. These tools help you manage timelines, budgets, and communications all in one place. No more digging through infinite files and folders to find what you’re looking for.

4. Endless Sourcing Time

Finding the perfect items is many designers’ favorite part of the process, but it can also be a massive time drain. Without limits, you can easily spend hours hunting down that one perfect piece, leaving you behind on other important tasks.

Solution:

Set a time limit for sourcing each item and stick to it. Keep a well-organized vendor list that’s easy to search through, and build strong relationships with your suppliers for quick and efficient communication. This way, you can find what you need faster and move on to the next part of your project.

5. Waiting on Client Decisions

Refreshing your inbox, waiting for client feedback, and “just following up” again and again halts your progress and messes up your schedule. Without clear deadlines, you might find yourself stuck in limbo, unable to move forward with your work.

Solution:

Give clients clear deadlines for their feedback from the get-go and make sure they agree to them. Explain how timely decisions are important for keeping the project on track and avoiding unnecessary delays.

6. Ineffective Delegation to Team Members

Not delegating effectively can lead to a pile-up of tasks and slow down your workflow. Whether you’re avoiding outsourcing or not giving clear instructions, it’s a big time-waster that leaves you doing (or not doing) everything yourself.

Solution:

Learn to delegate tasks properly. Give clear and complete information to your team members so they can work independently. This will free up your time for more important tasks and help you focus on the bigger picture. Remember, teamwork makes the dream work!

7. Branding & Marketing Analysis Paralysis

Spending too much time on branding and marketing decisions (the perfect font, the perfect song for your Instagram story) can leave you stuck, wasting time that could be better spent designing. It’s easy to get caught up in all the little details.

Solution:

Hire a pro to create your branding kit and develop social media templates for you. This will simplify your marketing efforts and give you a cohesive and professional brand presence without spending endless hours on it. Let the experts handle it so you can focus on what you do best.

8. Not Using Templates

Creating documents from scratch each time is a hard no. Having branded templates saves you a ton of time and keeps things consistent. Plus, it means all your materials will look polished and professional.

Solution:

Develop a set of branded templates for all your documents, like client presentations, proposals, and contracts. This speeds up your workflow and has everything looking top-notch. You’ll spend less time formatting and more time focusing on your designs (or whatever you want!).

Can you relate to one or more of these time wasters? The good news is there are solutions, and by taking a moment to reflect on your time management, you might just find yourself with several extra hours each week. You've got this!

xx, Danae

June 29, 2024

Midjourney: To Use or Not to Use for Interior Design

June 29, 2024/ Danae Branson

The cat's out of the bag: AI has been making waves in the interior design industry. Chances are, you or your team are already dabbling in some AI tools. As with any groundbreaking innovation, opinions are divided on the benefits and ethical considerations of using these technologies, especially when it comes to text-to-image generators like Midjourney. It's fair enough to take a beat and weigh these perspectives before deciding how AI fits into your design process. So, let's explore how various designers, each with their unique viewpoints, are using (or not) Midjourney in their work.

Prompt: Design a polished, old-world-meets-contemporary kitchen. The space should feature a white farmhouse sink, light wooden cabinetry, and a large wooden island with ornate detailing. Use a warm color palette with natural wood tones. Include exposed wooden beams on the ceiling, a rustic blue Spanish tile backsplash, and antique brass fixtures. The kitchen should have open shelving displaying dishware and aesthetic cookbooks. The overall look should blend elegance with a rustic farmhouse charm.

"I’m having a great time using Midjourney to visualize design concepts and get the creative juices flowing in the early stages of a project. It’s fantastic for mood boards and initial ideas. However, I’ve decided not to post any AI-generated images on social media. They usually have little glitches or mistakes that look unprofessional, and I don't want to mislead people about my work. Midjourney doesn't always get the proportions or layout right, and sharing those images could seem like I'm endorsing something that's not quite up to par–and I'm very particular about what I endorse as a professional." – Lisa

"Midjourney just doesn’t sit right with me. Some people don’t realize that the images it generates are actually based on other designers’ work, and that feels like it’s robbing them of the credit they deserve. You never know who the original creators are, and that goes against the solidarity we should have in this industry. Plus, my pride comes from crafting something original and tailored to my clients. The design world is already full of look-alikes, and I worry that jumping on the Midjourney bandwagon could make that even worse." – Nadia

"I don’t see how using Midjourney for inspiration is any different from using Pinterest or flipping through design magazines. Honestly, can any design claim to be 100% original? We’re all remixing what’s already out there. Midjourney is just a more efficient tool to get those creative sparks flying. Sure, it’s a starting point, but as designers, we still need to adapt those ideas to fit our clients and their unique spaces. What’s the harm in that?" – Kelly

"I’ve found Midjourney to be hit or miss, and I have to say the initial novelty has worn off for me. I've found myself going back to my tried-and-true methods of gathering inspiration and presenting design concepts. What really drives me crazy is the sheer amount of AI content on Pinterest when I'm searching for viable, real-life examples of specific design features. It's frustrating. I appreciate that some platforms are now asking users to tag AI-generated content, and I would love the option to filter it out. I don't necessarily have an issue with others using AI as a tool, but I'm personally kind of over it.” – Naomi

"I have a love-hate relationship with Midjourney. I’ll admit it’s very useful for creating quick visual references, especially during client meetings when time is of the essence. But I’m a little afraid of becoming overly dependent on it and losing my personal touch. So, I do sometimes use it to get the ball rolling and then step back to refine and personalize the designs myself. It’s a balance, really.” – Priya

"Midjourney is a total lifesaver when I hit a creative block or for initial concept brainstorming. But I draw the line at using AI images in client-facing presentations or social media posts. They don’t feel like my own work, and I’m not comfortable passing them off as such. It’s great for inspiration, but definitely not a replacement for my creativity and professional knowledge. So, I occasionally use it to get ideas flowing, but the ultimate design always comes from me anyway." – Nicole

As you can see, there is a wide range of opinions on this matter, and maybe there isn’t a single right answer. Designers’ views and methods are evolving just as rapidly as the AI tools themselves, and it’s just fine if yours does, too!

xx, Danae

June 26, 2024

12 Key Ways to Master the Art of Virtual Client Presentations

June 26, 2024/ Danae Branson

interior designer virtual presentation.jpg

More and more, interior designers are opting for virtual design presentations, not just for their efficiency but also for the technological tools they offer. Given the crucial role these presentations play in forging client relationships and setting the project's design course, you want to have them down to a science. Today, I’m here to break down how to refine your virtual presentation skills to perfection, ensuring every slide strengthens your connection with your clients and clearly communicates your vision.

1. Choose Your Tools

For crafting those eye-catching presentations, programs like Canva, PowerPoint, Google Slides, and Milanote are some go-to choices. They offer versatility and feature user-friendly design capabilities. When it's time to present, platforms like Zoom, Google Meet, and Microsoft Teams are the frontrunners, all supporting the essential screen-sharing feature.

2. Format for Impact

A 16:9 aspect ratio is your best bet for a seamless full-screen experience across different devices. High-resolution content (think 1920x1080 pixels) ensures your designs are crisp and clear, both on screen and if printed. Discreetly embedding your logo on each slide adds a professional touch without being distracting. And don't forget the power of a strong opening with a cover page and a gracious closing with a "Thank You" page.

3. Tailor Your Templates

Starting with a well-crafted template ensures consistency, efficiency, and professionalism. But remember, customization is key. Each presentation should be a reflection of the project's unique characteristics, requiring tweaks and adjustments to the template to ensure your design's visual and textual elements are harmoniously presented.

4. Bring Textures to Life

Since clients can't physically interact with the materials, it's vital to include close-up images that capture the intricacies of textures and fabrics, or additional photos showcasing how a material looks under different lighting conditions or when applied in various settings. These visual aids are essential in bridging the sensory gap, allowing clients to appreciate the depth and quality of materials as if they were examining them firsthand.

5. Master the Layout

Achieving a balanced layout involves more than just arranging elements. Utilizing grids ensures everything is aligned and proportionally spaced, creating an aesthetically pleasing arrangement. Implementing a visual hierarchy draws attention to key aspects, and dividing your presentation into clear sections aids in narrative flow. A moderate use of labels and arrows can also be helpful, guiding the viewer's understanding without overwhelming them. Stick to one concept or theme per page to keep the message clear and digestible.

6. Prep Like a Pro

Before the meeting, define your presentation's agenda and objectives. Creating a bullet-point list ensures you cover all necessary points. A quick practice run-through can help avoid any hitches during the presentation, making for a smoother experience.

7. Simplify Your Language

Clear and simple language makes your presentation accessible to all clients, regardless of their familiarity with design terminology. Your tone should strike a balance between professionalism and approachability, showing confidence in your expertise while being open to feedback.

8. Detail Where It Matters

While being concise, don't shy away from detail where it enhances understanding or appreciation of your design. Furniture plans, key elevations, quality images, and even 3D views can elevate the client's understanding. However, limit options for product selections to avoid decision fatigue for your clients. It's your role to sift through the possibilities and present only the best options–and be able to plainly point out the virtues of each.

9. Screen Share the Right Way

Maintaining a polished and organized digital workspace is as important as your physical presentation space. Minimize distractions and protect privacy by closing unnecessary apps and tabs, using a dedicated user profile if needed. Sharing only the relevant application window or tab focuses attention on your content.

10. Feedback Is Key

Making plenty of space for feedback throughout the presentation ensures that no insights are lost or forgotten. Waiting until the end for comments can overwhelm clients and dilute the quality of feedback. Regular intervals for discussion keep engagement high, and it also gives you the chance to refine your approach based on their inputs as you go along.

11. Record the Insights

Make sure to capture all feedback. When a note-taker isn't an option, consider recording the session (with the client’s prior consent) or using transcription software like Otter.ai or the recording features in Zoom and Microsoft Teams. This ensures that no valuable insight is lost and that you can refer back to client feedback as your project progresses.

12. Follow Up

Sending a detailed follow-up email summarizes the discussion and outlines the next steps. It not only keeps the project momentum going but also serves as a clear record of decisions made and actions required, ensuring everyone is on the same page.

By integrating these strategies into your virtual presentations, you elevate not just the visual aspect of your work but also the collaborative and interactive experience with your clients. Each presentation becomes an opportunity to build trust, showcase your expertise, and move one step closer to realizing your client's vision and a design that you can be very proud of!

Happy Presenting!
xx, Danae

June 19, 2024

Best Practices for Delegating Procurement to a Virtual Design Assistant

June 19, 2024/ Danae Branson

For busy interior designers, delegating procurement-related tasks to a Virtual Design Assistant (VDA) can be a total game-changer. While it might feel a bit daunting to hand over certain responsibilities, it's also a huge relief to unload that mental burden. Luckily, many VDAs are seasoned pros who specialize in procurement, handling everything from purchasing to invoicing and order tracking. They've successfully managed these aspects for countless designers, so you're in good hands. With a little upfront effort to onboard your VDA and align on your processes, you'll be set for smooth sailing. Here’s your guide to the best practices for outsourcing your procurement tasks to a VDA!

Software

Even if your VDA has experience with the platforms and project management software you use, every designer operates differently.

Walk-Through: Provide detailed training on how you use your software, highlighting specific features and customizations.
Provide a Manual: Delegation becomes much more streamlined when you have a manual document you can share and that your VDA can reference anytime.

Access to Accounts & Resources

To perform their tasks effectively, your VDA needs access to various accounts and resources.

Project Management Platforms: Grant access to your project management tools.
Trade Logins: Provide logins for supplier websites and trade accounts.
Cloud Folders: Share relevant cloud folders containing project information.
Documents: Provide access to your resale certificate, COI samples, and other necessary documents.

Processes & Protocols

Set clear expectations for processes and protocols so that nothing falls through the cracks, and to avoid duplicate work.

Responsibilities: Define who is responsible for each task, such as purchasing, creating and sending invoices, and client communication.
Task Frequency: Define how often tasks like order tracking and invoicing should be performed.
Templates: Provide templates for Purchase Orders (POs), invoices, and emails.
Markup Policies: Explain your markup policies, including percentages and applicable conditions.
Tax Information: Share necessary tax-related information.
Warehouse Coordination: Outline procedures for coordinating with receiving warehouses.
Payment Processes: Detail how payments should be handled and recorded.
Delivery Notifications: Establish protocols for notifying clients or receivers about deliveries.
Damage Protocols: Set procedures for reporting and addressing damaged goods.

Communication

Establish the who’s, what’s, when’s, and how’s of correspondence with all involved parties.

In-House Communication: Use a consistent method for sharing information within your team.
Vendor Communication: Set guidelines for how to communicate with vendors.
Client Communication: Define how to handle client interactions, including preferred methods and timing.

Project Briefing

Keep your VDA in the loop about each project by providing essential details.

Client Information: Share client names and contact information.
Addresses: Provide the project’s site address and accurate shipping addresses.
Project Timeline: Outline the project timeline and key milestones.
Communication Preferences: Note any specific communication preferences for the client.

Regular Check-ins

Regular meetings are key to maintaining an effective virtual working relationship.

Weekly Meetings: Schedule at least a 15-minute check-in each week to discuss progress and address any concerns.
Feedback Loop: Encourage open feedback to continually improve processes and collaboration.

Having well-defined processes will help both you and your VDA to work much more efficiently. Getting on the same page from the start makes all the difference when passing off the baton in the procurement phase of your projects. Then, enjoy the weight off your shoulders and focus on the creative aspects of your work!

xx, Danae

June 05, 2024

Top 10 Ways to Monetize Your Interior Design Business

June 05, 2024/ Danae Branson

I get it, full-service design projects are the stars of the show. But branching out a bit can boost your income more than you might think. Diversifying your revenue streams can make your online presence more dynamic and attract a broader range of clients. Plus, exploring new avenues can inject fresh creativity into your workday. Here are ten effective ways to monetize your interior design business:

1. Designer for a Day

Ideal for designers who enjoy quick, impactful projects.

Offer a “Designer for a Day” service where clients can hire you for a set time to provide professional guidance on their design choices. This approach is perfect for clients on a budget and can lead to larger projects in the future.

2. E-commerce Store

Great for designers with a knack for selecting unique products.

Launch an e-commerce store to sell curated home decor items, furniture, or your designs. This allows you to reach a global audience and generate revenue from product sales, leveraging your taste and expertise in home design.

3. Furniture or Fabric Line

Perfect for those wanting to establish their brand through product lines.

Collaborate with manufacturers to create your own line of furniture, textiles, or home accessories. This can provide continuous income and help set your brand apart in the competitive design market.

4. Publish a Book

Ideal for designers who enjoy writing and have valuable insights to share.

Writing a book about your design philosophy, tips, and experiences can establish you as an authority in the field. You can publish traditionally or self-publish an e-book to reach your audience. Bonus points if it can double as a beautiful coffee table book!

5. Holiday Decor Services

Great for those who love seasonal decorating.

Offer holiday decor services to clients who want their homes or offices to look festive. This service can be a fantastic source of income and a fun way to engage with clients during seasons that can sometimes otherwise be slower.

6. Virtual Interior Design (E-Design)

Perfect for tech-savvy designers and DIY-friendly clients.

Provide virtual design services where clients send photos and measurements, and you provide design concepts and recommendations. This flexible, scalable model allows you to reach clients far and wide.

7. Interior Design Workshops

Ideal for designers who enjoy teaching and interacting with others.

Conduct workshops to teach design principles, space optimization, and color coordination. These can be held in-person or virtually, catering to different audiences from homeowners to aspiring designers.

8. Blogging and Social Media

Perfect for designers who love sharing ideas and engaging online.

Start a blog or a YouTube channel to share design tips, trends, and project showcases. Monetize through affiliate marketing, sponsored posts, and ad revenue. This requires consistent content creation but can significantly boost your visibility.

9. Digital Products

Ideal for designers looking to generate passive income.

Create and sell digital products like design templates, mood boards, and e-books. These can be sold on platforms like Etsy or your own website, reaching a wide audience with minimal ongoing effort.

10. Subscription Services

Great for maintaining ongoing client relationships.

Offer subscription-based services where clients pay a regular fee for continuous design support, updates, and seasonal refreshes. This model provides steady income and keeps clients engaged with your services.

Implementing these strategies can help you explore new markets and boost your revenue streams. Choose the options that align best with your brand and expertise, and start diversifying your interior design business today!

xx, Danae

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1. How do I set my pricing and fees?

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3. What social media platforms are most beneficial for interior designers?

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Written by: The Studio Designer Team

Originally Published on July 25, 2024 here.

Studio Designer vs. QuickBooks for Interior Designers: A Comparison

1. Proposals and Work-in-Progress Stages to Accept Funds from Clients Without Incurring Liabilities

2. Client Profit Reports to Understand Where and How You Generate Income on Each Project

3. Project Worksheets to Examine Your Profitability by Room, Item, Vendor, and More