Maximizing Trade Discounts: How to Get the Best Deals from Vendors

Maximizing Trade Discounts: How to Get the Best Deals from Vendors

Trade discounts are one of the best-kept secrets in the interior design world. They can make a real difference to your bottom line, but getting those discounts isn’t always as simple as just asking for them. It’s all about strategy, timing, and relationships. Over the years, we’ve learned a thing or two about making the most out of these opportunities.

The goal here is to help you get the most value from the discounts available, so you’re not just hoping for better deals—you’re actively working for them. Let’s break it down…

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Flat Fee vs. Hourly Billing: Which Model Works Best for Interior Designers?

When it comes to pricing your services, one of the most common debates in the interior design world is whether to use a flat fee or hourly billing model. Both options have their advantages and potential drawbacks, and the right choice depends on your business style, client expectations, and the nature of your projects. As an interior designer, choosing the right pricing model is a big decision—it affects how you run your business, how you interact with clients, and, of course, your bottom line. Let’s break down both models so you can make an informed decision that works best for you and your clients.

Flat Fee: Predictability and Simplicity

Flat fee pricing means that you set a fixed price for a project from start to finish, regardless of the hours you spend on it. This model can be appealing to both designers and clients because of the predictability it offers.

Pros of Flat Fee:

  • Predictability for Clients: Clients know upfront what they’ll be paying, which can make the process less stressful for them. This can be especially important for clients with tight budgets who need to plan their finances in advance.

  • Efficiency Encouraged: With a flat fee, designers may feel more motivated to work efficiently since they’re not being compensated by the hour. This can lead to faster turnaround times and higher productivity.

  • Simplified Invoicing: Billing is straightforward, with no need to track hours. This can save you time and reduce administrative work.

Cons of Flat Fee:

  • Scope Creep: If a project goes over what you initially scoped or if clients make additional requests, you may find yourself doing more work than originally planned without additional compensation. It’s important to clearly define the scope of work from the beginning.

  • Risk of Underpricing: If the project ends up taking longer than expected or requires more resources, you could be stuck with a lower rate than desired. You may feel the financial strain if the project ends up being more complex or time-consuming than anticipated.

Hourly Billing: Flexibility and Fairness

With hourly billing, you charge clients based on the actual time you spend working on their project. This model can be a good fit for projects where the scope isn’t clearly defined from the start or for clients who want flexibility.

Pros of Hourly Billing:

  • Fair Compensation for Your Time: Hourly billing ensures you’re paid for every hour you work. This is ideal for more unpredictable projects or situations where the scope is hard to define up front.

  • No Risk of Underpricing: Since you’re charging by the hour, you don’t have to worry about underpricing your services. This can be particularly reassuring for designers working on complex projects where the time investment may vary.

  • Transparency: Clients know exactly what they’re paying for, and they can see how much time you're putting into their project. This can create a sense of transparency and trust in the relationship.

Cons of Hourly Billing:

  • Uncertainty for Clients: The biggest downside for clients is the lack of predictability in pricing. They may be wary of how much the project will end up costing, and if the project drags on, they could feel uneasy about rising costs.

  • Time Tracking Hassles: As a designer, you’ll need to keep track of your time carefully and ensure that you’re billing accurately. This can add administrative tasks to your day that some may find cumbersome.

  • Potential for Slower Work: There can be a temptation to drag out work or take longer than necessary to increase your billable hours. This isn’t always the case, but it’s something to be aware of, especially if you’re working with a client who has a set budget.

Can You Combine Both Pricing Models?

The great news is that you don’t have to choose just one model. Many interior designers successfully blend both flat fee and hourly billing, tailoring the approach based on the project phase or task at hand. This hybrid method allows you to offer clients the predictability they seek while also protecting your time and ensuring fair compensation for unexpected work.

How to Combine Both Models:

  1. Flat Fee for Defined Tasks: Use a flat fee for well-defined project stages with clear deliverables, such as design concepts, space planning, or mood boards. This allows clients to have a predictable cost for foundational aspects of the project.

  2. Hourly for Unpredictable Work: Transition to hourly billing for phases that require more flexibility, such as construction oversight, managing unexpected changes, or client requests that arise during implementation. Hourly billing ensures you're compensated for any additional time spent beyond the original scope.

This combination could allow you to balance efficiency with flexibility, providing a smooth and transparent experience for your clients while safeguarding your financial interests.

Tips for Setting Your Rates:

Whether you opt for hourly or flat fee pricing, here are a few tips to help you set your rates and keep your business running smoothly:

  • For Hourly Billing: Track how long similar projects take to get an accurate sense of your hourly rate. Aim to charge what your time is worth, considering both the work and your expertise.

  • For Flat Fees: When setting a flat fee, account for not just the hours you expect to spend, but also project management time, materials, and your overall expertise. Remember, your time spent on research and prep work is valuable too, even if it’s not "billable" hours.

Handling Client Pushback on Pricing Models:

It’s important to be transparent with clients about your pricing model, whether it’s flat fee or hourly. Sometimes, clients may have concerns about the cost or the pricing structure, and it’s up to you to handle that conversation professionally and confidently.

  • For Flat Fee Pushback: If a client questions your flat fee, be ready to explain the scope of work and the value they’re receiving. Be clear about what’s included and what might incur additional costs. It’s important to define the scope early so both parties are on the same page.

  • For Hourly Billing Pushback: If a client is hesitant about hourly billing, reassure them that you’ll track time transparently and give them regular updates. Let them know that you’ll communicate if the scope changes or if you anticipate the project will take more time.

The Bottom Line

Whether you choose flat fee or hourly billing, the right pricing model can help you run a smoother, more profitable business. Both approaches have their benefits, and each is better suited for different types of projects. By considering your project scope, your clients’ needs, and your preferred work style, you can confidently choose the model that best supports your business.

Take a moment to reflect on the types of projects you enjoy the most and think about how you like to work. Do you prefer well-defined projects where a flat fee makes sense, or do you thrive in projects that evolve, where hourly billing gives you the flexibility you need? Understanding which pricing model fits your style can make all the difference in building a successful design business.

Remember, there’s no one-size-fits-all answer. Each model has its strengths and challenges, and you may find that a hybrid approach works best for you. No matter which model you choose, clear communication with your clients is key. Define expectations upfront to ensure a smoother process and better results.

xx, Danae

Interior Design Client Personality Types (and How to Work With Each One)

—A Fun and Practical Guide for Interior Designers

Every interior designer knows that working with clients is a delicate dance—each one has their own unique preferences, style, and approach to decision-making. But understanding your clients' personalities can make a world of difference when it comes to creating beautiful spaces that align with their vision.

In this fun and practical guide, we’ll break down some of the most common interior design client personality types, and how you can work with each to ensure a smooth and successful project.

1. The Control Freak

Personality Traits: Detail-oriented, micromanages, likes things done their way.

How to Work With Them: The Control Freak wants to be involved in every detail, from the color of the throw pillows to the exact placement of each vase. While this can be exhausting, it’s important to stay patient and offer them the structure they need.

  • Set Clear Boundaries: Lay out a project timeline and stick to it. Let them know when their input is needed and when it’s time to let you do your thing.

  • Provide Options: Present them with 2-3 design options for each decision. This gives them a sense of control, without overwhelming you with endless revisions.

  • Communicate Often: The more updates you provide, the better. This will help ease their anxieties and keep them engaged.

2. The Visionary

Personality Traits: Creative, dreamy, big-picture thinker, full of ideas but not always practical.

How to Work With Them: The Visionary has bold ideas, but they often lack the practicalities needed to bring them to life. Your job is to ground their dreams in reality while still capturing their essence.

  • Listen to Their Ideas: Visionaries are full of inspiration. Encourage them to share their vision, and use their enthusiasm to fuel the design.

  • Provide Structure: Help them see their ideas through a practical lens by presenting them with realistic options. Show them how their bold ideas can be translated into functional, beautiful spaces.

  • Be Open to Exploration: Don’t stifle their creativity—help them channel it into design concepts that are both innovative and achievable.

3. The Analyzer

Personality Traits: Methodical, logical, risk-averse, loves data and research.

How to Work With Them: The Analyzer wants to make sure every decision is backed by data and research. They’re thorough, but they can get bogged down in the details.

  • Provide Research: When suggesting design choices, show them the “why.” Explain your choices with facts, comparisons, and examples.

  • Stay Organized: This client will appreciate a clear, detailed plan. Provide them with timelines, budgets, and any other information they need in a concise and organized manner.

  • Take Your Time: The Analyzer may take longer to make decisions, so give them space. The goal is to make them feel confident in their choices, not rushed.

4. The Go-With-the-Flow Client

Personality Traits: Easy-going, flexible, trusts you to handle everything, prefers minimal involvement.

How to Work With Them: The Go-With-the-Flow client is a dream come true for many designers—they trust you to work your magic. But while their laid-back approach can be freeing, it’s still important to keep them in the loop.

  • Offer Suggestions: They may not have strong opinions, but they still want to be involved. Present a few curated options and let them choose.

  • Respect Their Time: They may not want to micro-manage the process, but they’ll appreciate regular updates to ensure everything is going smoothly.

  • Make the Big Decisions: If they trust you, don’t hesitate to make executive decisions on things like color schemes or furniture placement. Just ensure they’re aware of major choices as they’re made.

5. The Trend Follower

Personality Traits: Loves the latest styles, heavily influenced by trends, wants their space to be “Instagram-worthy.”

How to Work With Them: The Trend Follower often comes to you with a clear image of the current trends they want to implement. While it's great to stay updated on what's trending, it’s your job to ensure their space remains functional and timeless.

  • Educate Them on Longevity: Share with them how some trendy designs can evolve or fade. Help them find a balance between trendy pieces and timeless elements.

  • Find Compromise: Suggest design solutions that incorporate trendy elements but with a classic twist. This keeps the design relevant but prevents it from feeling like a passing phase.

  • Help Them Stay Authentic: While trends are fun, remind them of their personal style. Guide them toward designs that reflect their unique tastes while incorporating the current trends they love.

6. The Budget-Conscious Client

Personality Traits: Price-sensitive, wants a lot of value for their money, may feel hesitant about spending.

How to Work With Them: Budget-conscious clients want the most bang for their buck without compromising too much on quality or style. Your role is to help them understand where to invest and where to save.

  • Set Realistic Expectations: Be upfront about what can be achieved within their budget. If they want high-end finishes but only have a mid-range budget, explain how to adjust expectations.

  • Offer Creative Alternatives: Provide affordable options that look luxe but won’t break the bank. For example, swap high-end designer lighting for trendy but budget-friendly fixtures.

  • Be Transparent with Costs: Regularly update them on the budget and any adjustments. This will keep them comfortable and confident that they’re getting the best value.

7. The Perfectionist

Personality Traits: High standards, expects flawless execution, tends to be hard to please.

How to Work With Them: Perfectionists are detail-driven and have a high standard of excellence. Working with them can be challenging, but when you deliver, they’re likely to be your most loyal clients.

  • Exceed Expectations: Go above and beyond with every detail. The more you show them you care about every element of the design, the more they’ll trust you.

  • Keep Them Informed: Like the Control Freak, the Perfectionist may need frequent updates to ensure everything is on track.

  • Stay Patient: Perfectionists can be tough to please, but they’ll appreciate your diligence and attention to detail. Patience will win them over!

8. The Second Guesser

Personality Traits: Indecisive, easily overwhelmed, constantly rethinking decisions.

How to Work With Them: The Second Guesser struggles with commitment, questioning every choice—even after they’ve made one. This can slow down the design process, but with the right approach, you can help them feel confident in their decisions.

  • Limit Their Options: Too many choices can overwhelm them. Offer 2-3 strong options rather than an endless list.

  • Reassure Them Often: Validate their decisions and remind them why a choice works well for their space. Sometimes, they just need a little encouragement.

  • Set Decision Deadlines: Give them gentle but firm timelines to keep the project moving. Let them know that revisions can be made, but at a certain point, decisions need to be finalized.

  • Use Visual Aids: Mockups, 3D renderings, and mood boards can help them visualize the final result and feel more secure in their choices.

Final Thoughts

Understanding your clients' personalities is so helpful! When you know how to approach each type, you’ll have smoother conversations, fewer roadblocks, and most importantly, happy clients.

By identifying their preferences and adapting your communication and design approach, you’re setting yourself up for success every time. And let’s face it—when you’re creating spaces that speak to the heart of your clients, it makes the whole process that much more rewarding.

Ready to put your newfound knowledge to the test? Dive into your next project with confidence, and don’t forget—every client is a unique puzzle, but you have all the right pieces to make it work.

xx, Danae

Transform Your Interior Design Business: How to Embrace the Virtual-Only Model

Originally Posted on April 5, 2023 / Updated on February 22, 2025

When you first entered the world of interior design, what did you envision your day-to-day life looking like? Maybe you pictured client meetings, site visits, and endless design consultations. Fast forward to now—does your reality match that dream, or are you feeling bogged down by the never-ending demands of the interior design business?

The good news is, you don’t have to choose between your passion for design and a more balanced lifestyle. With the growing popularity of virtual communication, new technologies, and the desire for more flexibility, many interior designers are shifting to a virtual-only model to meet both their clients' needs and their own.

Instead of handling sourcing, project management, or in-person meetings, think about offering services like virtual design consultations, shoppable design boards, or personalized style guides. These types of services are not only in high demand but can help you boost your efficiency, cut overhead costs, and even expand your client base far beyond your local market.

Ready to make the leap? Here's how to get started!

Why Go Virtual-Only?

If you're wondering whether a virtual-only business model is right for you, here's why more and more interior designers are choosing this path:

  • Increased Efficiency: No more time-consuming in-person meetings or site visits! You can complete projects more quickly, take on more clients, and ultimately increase your profitability.

  • Greater Flexibility: Virtual design services allow you to work from anywhere, on your schedule. This flexibility is especially helpful if you have clients in different time zones or you’re planning a vacation (without your business taking a hit!).

  • Lower Overhead Costs: Without needing to worry about sourcing products, managing on-site projects, or maintaining an office space, your overhead costs decrease significantly. You could even run your business with a small team or outsource work to a Virtual Design Assistant, giving you more time to focus on what you love.

  •  Expanded Client Base: Virtual services remove geographical limits. Now, you can work with clients from all over the world, opening up more business opportunities and increasing your revenue potential.

7 Tips to Make the Transition to Virtual-Only Services

Making the shift to virtual design isn’t as simple as flipping a switch, but with the right tools and mindset, it can be a seamless transition. Here are 7 tips to help you embrace the virtual-only model:

  1. Refine Your Brand for Virtual Success
    Your brand should clearly communicate your virtual offerings. Ensure your website, social media, and marketing materials reflect your new business model and the value you provide. Take this opportunity to update your logo or even consider rebranding for a fresh look. Clients should instantly know that you specialize in virtual services.

  2. Streamline Your Process
    To stay efficient, you’ll need to streamline your virtual design workflow. Tools like Asana or Trello for project management, AutoCAD or SketchUp for space planning, and Canva for presentations are essential. Make sure you also use cloud storage (e.g., Dropbox or Google Drive) to keep everything organized and easily accessible for both you and your clients.

  3. Set Your Rates Based on Virtual Services
    Because virtual services often cost less than traditional in-person offerings, you’ll need to adjust your pricing. Research industry standards, consider your experience, and factor in the value you provide. Offering service packages or bundles can simplify the pricing structure for clients and make it clear what they get for their investment.

  4. Build Your Online Presence
    A strong online presence is a must for any virtual business. Your website should support online payments and clearly showcase your services, while your social media accounts should be regularly updated with relevant content and a portfolio of past projects. Don’t forget—professional photoshoots of your completed virtual projects are key to building trust with prospective clients.

  5. Provide Exceptional Customer Service
    Virtual design relies heavily on communication, and your customer service should shine through every interaction. Set clear expectations with clients from the start, respond to inquiries promptly, and provide regular updates throughout the process. Great communication helps build trust and keeps clients coming back for more.

  6. Set Clear Terms and Expectations
    Make sure you have a solid contract in place for all your virtual design services. Outline key details such as payment terms, timelines, and how you’ll collaborate remotely. This helps avoid misunderstandings and ensures that both you and your clients are on the same page.

  7. Update Your Virtual Office Setup
    Even though you won’t be meeting clients in person, you still need a professional setup. Invest in a quality webcam, microphone, and lighting so you can offer high-quality video consultations. A comfortable, ergonomic desk chair is also essential since you’ll be spending a lot of time in front of your computer.

It’s Not All or Nothing

You might be thinking that switching to a completely virtual model means ditching all in-person services. Not necessarily! Many interior designers are adopting a hybrid approach by offering virtual-only for certain services, like consultations, design boards, or project management. This allows them to reduce their workload and increase their flexibility while maintaining a personal touch with their clients. You can find a balance that works for you—whether that means fully embracing virtual or just starting with a few virtual offerings.

Virtual Design is Here to Stay

Transitioning to virtual-only design services might feel intimidating, but with the right planning, tools, and communication strategies, it can be an exciting and profitable shift. You’ll gain more flexibility, work with clients around the world, and cut down on costs—without sacrificing the personal connections that make your designs special.

Good luck as you embrace the future of interior design!

xx, Danae

How to Proactively Address and Handle the Most Common Interior Design Client Complaints

Every interior designer has been there—you’re deep into a project, feeling good about the progress, and then BAM—a frustrated email lands in your inbox, or a not-so-pleasant phone call comes through. Maybe the client feels out of the loop, has sticker shock, or suddenly wants to change everything. These moments can be stressful, but they’re also preventable—or at the very least, manageable with grace and professionalism.

Over the years, we’ve gathered insights from working interior designers about the most common client pain points and complaints. After hearing the same frustrations repeatedly and seeing common patterns emerge, we realized that most designers—at some point—will experience these, and that’s why we wanted to share them with you to help you avoid unnecessary headaches!

So, whether you're new to the industry or a seasoned pro looking for smoother projects, here’s how to get ahead of these common complaints before they happen—or handle them better if they already have appeared.

1. "I Had No Idea It Would Cost This Much!"

The Problem: Budget surprises are one of the biggest frustrations for clients. Even when they say they understand the costs upfront, they often get sticker shock when invoices start rolling in.

Proactive Solution: Be painfully clear about the budget from day one. Provide a detailed cost breakdown, not just a ballpark figure. Explain where their money is going and include a contingency fund for unexpected expenses. A transparent, well-documented pricing structure (and a clear contract!) can save you from awkward conversations down the line.

How to Handle It: If a client is shocked by the cost mid-project, calmly review the breakdown again, pointing out agreed-upon expenses. If necessary, remind them of the contingency plan and discuss any cost-saving adjustments that don’t compromise the design.

2. "The Project Is Taking Longer Than Expected."

The Problem: Clients often don’t understand how long quality design takes, and delays (which are almost inevitable) can lead to frustration.

Proactive Solution: Set expectations early! When presenting the project timeline, build in buffer time for unexpected delays. Communicate consistently—weekly updates via email or a shared project tracker can keep clients informed and reassured that things are still moving forward.

How to Handle It: If a client is frustrated about delays, acknowledge their concerns and explain the reason (e.g., supply chain issues, custom orders). Offer a revised timeline and, if possible, a temporary solution (such as a loaner piece or alternative selection).

3. "I Feel Out of the Loop."

The Problem: Clients can sometimes feel like they’re left in the dark, unsure of what’s happening or when they’ll see progress.

Proactive Solution: Regular check-ins are key! Set up a predictable schedule for updates—whether it’s a weekly email, a shared design board, or a quick call. Even if there’s nothing major to report, a simple “Here’s where we are this week” keeps them engaged and reassured.

How to Handle It: If a client expresses frustration about communication, apologize for the gap and immediately set up a more structured update system moving forward. Offer to increase updates for their peace of mind.

4. "I Don’t Like That—Can We Change It?"

The Problem: Clients second-guessing decisions mid-project can cause major headaches, especially when items have been custom-ordered or installed.

Proactive Solution: Help clients feel confident in their decisions by providing detailed mood boards, samples, and 3D renderings before anything is finalized. Also, include a revision policy in your contract so clients understand when changes are possible—and when they aren’t.

How to Handle It: If a client wants a change after finalization, remind them of the revision policy and explore compromise solutions (e.g., styling tweaks instead of major replacements). If it’s non-negotiable for them, provide the cost implications upfront.

5. "This Isn’t What I Imagined."

The Problem: Sometimes, a client’s vision and the final result don’t align, leading to disappointment (and a tough conversation for you!).

Proactive Solution: Over-communicate the design intent. Walk clients through visual presentations, material samples, and inspiration images so they can clearly envision the outcome. Encourage feedback early and often to ensure alignment.

How to Handle It: If a client is unhappy with the result, listen first and pinpoint the disconnect. Offer styling tweaks or minor adjustments where possible, but also gently remind them of the approved plans and previous discussions.

6. "Why Am I Paying for This When I Could Just Buy It Myself?"

The Problem: Clients may not understand the value of designer-sourced products versus what they see online at major retailers.

Proactive Solution: Educate your clients on the benefits of trade-only resources—better quality, unique options, and the expertise that comes with your selections. Show them the difference between custom, high-quality furnishings, and mass-produced alternatives so they see the added value.

How to Handle It: If a client pushes back, explain the hidden value of professional sourcing, including durability, customization, and your access to better pricing. If needed, compare side-by-side with retail options to illustrate the difference.

7. "I Thought That Was Included."

The Problem: Misunderstandings about the scope of work can lead to frustration when clients assume certain tasks or services are part of the package.

Proactive Solution: Define everything in the contract. Walk them through what is (and isn’t) included in your services, and provide a detailed scope of work before the project begins. If additional work arises, make sure they approve an add-on agreement before moving forward.

How to Handle It: If a client is caught off guard, calmly reference the contract and explain the scope. Offer to adjust the package with a change order if they’d like to add the service.

8. "I’m Not Happy With the Communication."

The Problem: Every client has different expectations when it comes to communication, and mismatched styles can lead to dissatisfaction.

Proactive Solution: Set communication preferences early. Some clients love emails, others prefer quick texts or scheduled calls. Establish the best way to keep in touch and set boundaries for response times so expectations are clear from the start.

How to Handle It: If a client feels unheard, ask for their preferred communication method and adjust accordingly. If necessary, increase touchpoints temporarily to rebuild trust.

Wrapping It Up: A Smoother Client Experience Starts with You

The key to avoiding client complaints isn’t just fixing problems when they arise—it’s proactively setting expectations, communicating effectively, and keeping clients informed every step of the way. When you do, projects run smoother, clients are happier, and you can focus on creating those stunning spaces!

If you’ve run into any of these challenges (or have a tip that’s worked for you), let us know!

xx, Danae

P.S. If you’re feeling overwhelmed by client communication, need better systems in place, or just want to streamline your workflow, consider hiring an Elite Virtual Design Assistant (VDA). Our seasoned experts handle client communication with professionalism, address complaints proactively, and keep projects moving forward seamlessly—giving you peace of mind and more time for creative work.


 

Also, check out our Mastering Client Emails Business Toolkit and Mini Guide—a must-have resource for interior designers looking to improve their email communication with clients!

How to Stay Organized When Juggling Multiple Interior Design Projects

Managing multiple interior design projects at once can feel like an art form—one that requires skill, strategy, and a whole lot of organization. One minute, you’re finalizing a color palette for one client, the next you’re sourcing furniture for another, all while making sure install day for a third project runs smoothly.

With so many moving pieces, staying organized isn’t just a luxury—it’s a necessity. When things start to slip through the cracks, deadlines get missed, clients get frustrated, and the entire process becomes stressful instead of exciting.

But don’t worry! With the right systems and strategies in place, you can juggle multiple projects without feeling like you’re constantly playing catch-up. Let’s dive into the best ways to stay on top of everything.

1. Use a Project Management System That Works for You

When managing multiple projects, it’s easy to feel overwhelmed by endless to-do lists and scattered information. A project management system acts as your command center, keeping tasks, timelines, and client details neatly organized.

Why It’s Essential for Multi-Project Management:

  • Helps you see ALL your active projects in one place, avoiding confusion.

  • Prevents missed deadlines by tracking timelines and deliverables.

  • Streamlines collaboration if you’re working with a team or contractors.

  • Reduces back-and-forth by centralizing client details and conversations.

Popular Options:

  • Trello™ – Great for visual thinkers who love a drag-and-drop system for tracking progress.

  • Asana – A structured task manager that helps break down projects into phases.

  • ClickUp™ – Ideal for those who want custom automations and workflow tracking.

  • Ivy by Houzz Pro / Studio Designer / Mydoma Studio – Interior design-specific tools that combine project management with invoicing, sourcing, and client collaboration.

How to Use It Effectively:

  • Create a separate board or workspace for each project.

  • Set up task lists for different project phases (concept development, sourcing, installation, etc.).

  • Assign due dates to keep everything on schedule.

  • Use tags or labels to quickly see which tasks are high-priority.

With a solid project management system, you can keep everything structured—without constantly scrolling through old emails or sticky notes.

2. Standardize Your Workflow (Because No One Likes Reinventing the Wheel)

Every project follows a similar process, so why start from scratch each time? Having a standardized workflow helps you move smoothly from one project to another without getting bogged down in repetitive admin work.

Why It’s Essential for Multi-Project Management:

  • Ensures consistency across all your projects, no matter how many you’re handling.

  • Saves time by reducing the need to manually create documents, emails, and checklists.

  • Helps onboard new team members or assistants quickly, since everything is already mapped out.

How to Create an Efficient Workflow:

  • Define project stages – Break projects into clear phases: Inquiry, Design Concept, Client Approval, Sourcing, Procurement, Installation, Styling.

  • Use templates – Have ready-made templates for welcome emails, proposals, budgets, and timelines.

  • Automate repetitive tasks – Use systems like Dubsado or HoneyBook for onboarding, contracts, and invoices.

  • Create a project checklist – Whether in Google Docs, ClickUp™, or Notion, having a master checklist prevents important steps from slipping through the cracks.

By following a structured workflow, you can keep each project moving forward—even when you’re managing five at once.

3. Master Time Blocking (So You’re Not Constantly Switching Gears)

When you’re working on multiple projects, bouncing between tasks all day can leave you feeling exhausted and unfocused. Time blocking helps you dedicate specific time slots to each project, so you’re not constantly shifting gears.

Why It’s Essential for Multi-Project Management:

  • Reduces mental fatigue from constant task-switching.

  • Helps you focus deeply on one project at a time.

  • Ensures all projects get attention without one slipping through the cracks.

How to Make It Work:

  • Assign days or blocks of time for each project. Example:

    • Monday AM – Client A sourcing

    • Monday PM – Client B revisions

    • Tuesday – Client C installation prep

  • Use the “Pomodoro Technique” – Work in 25-minute focused bursts followed by short breaks.

  • Group similar tasks together – For example, handle all client emails in one session instead of answering them throughout the day.

Time blocking gives your projects the dedicated attention they deserve—without the chaos of constantly switching between them.

4. Keep Client Communication in One Place (No More Lost Emails!)

Managing multiple clients at once means a flood of emails, texts, and phone calls. Without a system, important details can easily get buried in your inbox.

Why It’s Essential for Multi-Project Management:

  • Avoids miscommunications and lost details.

  • Saves time searching for past conversations.

  • Keeps clients updated without constant back-and-forth.

How to Keep Communication Organized:

  • Set expectations early – Let clients know when and how they should reach you (e.g., emails only for formal updates, Slack for quick questions).

  • Use a CRM or email trackerStreak for Gmail organizes client emails into project-specific pipelines.

  • Create a shared client portalMydoma Studio and Ivy by Houzz Pro let you keep client approvals, invoices, and messages all in one place.

With clear communication channels, you’ll spend less time digging through emails and more time designing.

5. Organize Your Samples + Sourcing Process

When handling multiple projects, sourcing can get out of control fast—especially when fabric swatches, tiles, and paint samples start piling up.

Why It’s Essential for Multi-Project Management:

  • Prevents double orders and missing materials.

  • Speeds up sourcing by keeping everything easily accessible.

  • Helps you track what’s been approved, ordered, and delivered.

Ways to Stay Organized:

  • Keep a digital material library in Google Drive, Notion, or Ivy for easy reference.

  • Store physical samples in labeled bins by project.

  • Track all product orders in a spreadsheet or design software to avoid delays.

  • Use Material Bank for quick sample ordering and easy returns.

An organized sourcing process means less last-minute scrambling—especially when working on multiple projects.

6. Set Aside Weekly Review Time (So You Stay Ahead, Not Behind)

A weekly review helps you stay on top of everything and prevents small issues from turning into big problems.

Why It’s Essential for Multi-Project Management:

  • Ensures deadlines and deliverables are on track.

  • Helps you adjust schedules before things get chaotic.

  • Keeps invoicing, payments, and budget tracking in check.

What to Cover in a Weekly Check-In:

  • Review each project’s status – What’s on track? What needs attention?

  • Update timelines – Are there any delays or adjustments needed?

  • Check budgets + invoices – Have all payments and expenses been logged?

  • Prioritize tasks – What are the most urgent next steps?

This simple habit ensures nothing falls through the cracks, even when juggling multiple clients.

Final Thoughts

Managing multiple interior design projects doesn’t have to feel overwhelming. By setting up the right systems, workflows, and organization strategies, you can keep projects running smoothly without the stress.

The key? Find what works for you. Whether it’s task boards, a structured sourcing system, or simply blocking out time for each project—implementing a system that supports your workflow will make all the difference.

Happy designing!

xx, Danae

P.S. If juggling multiple projects still feels overwhelming—even with the right tools and systems—you don’t have to do it alone. Elite Design Assistants can help you streamline your workflows, manage client communication, and take those time-consuming tasks off your plate so you can focus on designing. If you’re ready to bring in some extra support, check out how a virtual design assistant can make your life easier.

Disclaimer: Every interior design business is unique, and the strategies shared here are meant to serve as a helpful guide—not a one-size-fits-all solution. The key is to adapt these organization tips to fit your workflow, team size, and project load. What works for one designer may not work for another, so feel free to tweak, test, and refine your systems to find what helps you stay the most organized.

The tools and platforms mentioned in this post are commonly used in the interior design industry and are provided as general recommendations. We are not affiliated with or sponsored by any of these companies. It’s always best to explore and choose the tools that fit your unique business needs.

8 Secrets to Running a Design Business That Let's You Travel More

What if your design business could fuel your wanderlust instead of keeping you tethered to your desk? Picture sketching layouts in a Parisian café or finding inspiration for a project while wandering through the markets of Marrakesh. Of course, many of us have commitments—family, routines, the daily grind—that keep us tied down. But here’s the thing: in life, either you travel, or you don’t. And the same principles that help you carve out time for personal adventures apply to your business. We’re here to help you chart a course toward a design business that supports your love for exploration without missing a beat on client satisfaction.

1. Know Your Ideal Clients and Projects

The first step to creating a travel-friendly business is attracting the right clients. Not everyone will align with your way of working, especially if you plan to work remotely for part of the year. Focus on clients who value your expertise and trust you to manage projects effectively. This is particularly important if your work involves a mix of in-person and remote services.

If you’re still saying yes to clients who overcomplicate processes, now’s the time to tighten your criteria. It’s not about being picky; it’s about building a sustainable business. Clear communication from the start sets expectations and helps clients feel secure.

2. Balance Virtual and In-Person Services

Many designers don’t work exclusively with virtual services, but incorporating them can provide more flexibility. Virtual design allows you to handle much of the planning and conceptual work remotely, even for on-site projects. While the biggest paychecks often come from in-person jobs, adding virtual options can free up your schedule, giving you more time to travel.

Offering both in-person and virtual services creates a diversified portfolio. For example, you could take on large on-site projects while also offering virtual consultations or mood boards to fill gaps in your calendar. This mix can lead to more consistent income without locking you into a rigid schedule.

3. Automate Your Processes

Automation tools can streamline invoicing, contracts, and client onboarding, reducing the time you spend on admin tasks. The less time you spend on repetitive backend work, the more time you’ll have for designing and, of course, traveling. With systems in place, you’ll be free to focus on high-value tasks while your business runs efficiently in the background.

4. Delegate and Build a Reliable Team

Delegation is a game-changer when it comes to running a flexible business. While some site visits might be unavoidable, much of the work—from client communication to logistics—can be handled by trusted collaborators. A strong team or network ensures that projects move forward smoothly, even when you’re away.

This could include virtual design assistants, local contractors, or a network of specialists who share your standards. By sharing responsibilities, you can focus on high-level decision-making and design work while leaving the logistical details to capable hands. Delegating well means you’re not tied to every aspect of every project, freeing you to enjoy your travels without sacrificing quality.

5. Diversify Your Income Streams

Diversifying your income gives you financial breathing room and reduces the need to juggle multiple intensive projects at once. An online shop, for example, can generate passive income while showcasing your design aesthetic. Platforms like Sidedoor let you curate furnishings and decor for clients, creating an additional revenue stream that doesn’t tie you to a single location.

Other options include offering online courses, publishing a design guide, or consulting on smaller projects. These avenues allow you to scale your business in ways that support your lifestyle goals. Check out our Creating Passive & Multiple Income Streams for Interior Designers mini-guide, packed with actionable ideas for generating additional income streams and step-by-step instructions to help you implement them. 

6. Streamline Your Workflow

A consistent and efficient workflow keeps your business running smoothly, whether you’re at home or halfway across the globe. Templates for onboarding, presentations, and deliverables can save time and reduce repetitive tasks.

Define a clear process for every stage of a project and communicate it to your clients. This builds trust and keeps projects on track, even when you’re traveling. A streamlined approach means you can focus on both work and leisure without unnecessary stress.

7. Maintain Client Confidence

Traveling doesn’t mean neglecting your clients. They shouldn’t feel any disruption in service, so it’s important to stay available and responsive. Use scheduling tools to send updates during their business hours, even if you’re in a different time zone. Regular communication keeps things moving and reassures clients that their projects are your priority.

Let clients know your travel plans in advance and highlight how you’ll manage their projects during that time. When clients feel informed and supported, they’re more likely to trust your ability to work remotely.

8. Draw Inspiration from Travel

Travel isn’t just a break; it’s a source of creative energy. Immersing yourself in new environments, cultures, and architecture can spark ideas that elevate your work. From vibrant markets to historical landmarks, these experiences add depth and richness to your designs. 

Document your travels through photos, sketches, or journals, and find ways to incorporate what you discover into your projects. Your clients will appreciate the stories and thoughtfulness behind your designs.

Designing a Life of Freedom

Think about why you fell in love with interior design—it’s about creating new spaces and experiences. Traveling offers you that same joy on a grander scale. And here’s the good news: it’s not all or nothing. You don’t have to choose between being a digital nomad and staying glued to your home office. Start small—plan one trip this year and see how it goes. When you realize your business can thrive even while you’re away, you might find yourself booking that next adventure sooner than you thought. Don’t let your other dreams get buried under stacks of samples. Go explore!

xx, Danae

What Does It Really Mean to "Educate" Your Clients?

When you hear the phrase "educate your clients," does it conjure images of standing at a chalkboard, diagramming the difference between a loveseat and a settee? Or maybe, you picture a client nodding eagerly as you cover the finer points of fabric durability? (Spoiler: it’s neither of these.) Educating your clients isn’t about lecturing; it’s about giving them the confidence to make decisions and the clarity to trust yours. 

Here’s the thing: interior design can feel overwhelming for those new to it. Most clients walk in with a Pinterest board full of dreams and a vocabulary that maxes out at “modern farmhouse.” They want the magic but aren’t always sure how it’s made. That’s where you come in—not to play professor, but to guide them through the process with a little patience, a lot of insight, and just enough humor to keep it from feeling like a chore.

The Balance Between Informative and Intuitive

Your clients don’t need a masterclass in lighting fixtures or upholstery techniques (though you’d absolutely crush teaching one). What they need is a high-level understanding of how your decisions will improve their lives and their spaces. Instead of overwhelming them with jargon, find the sweet spot: enough information to build trust without derailing the conversation into minutiae.

For example, if a client asks why you’re recommending a wool rug, skip the technical rundown of fiber resilience. Instead, try this: “Wool holds up beautifully over time, even in high-traffic areas, and it’s easier to clean when life happens—because it always does.” Boom. You’ve addressed their curiosity, given them a practical reason to agree, and left them feeling like you’ve got their back.

Anticipate the FAQs

Part of educating your clients is staying one step ahead. Think about the questions you’ve been asked a hundred times before:

  • “Why is this so expensive?”

  • “How long will it take?”

  • “Can we just DIY this part?”

Instead of waiting for these to pop up (often at the least convenient moment), weave the answers into your initial conversations. Transparency—about timelines, budgets, and what’s realistically possible—goes a long way in building trust. When clients feel informed, they’re far less likely to balk at a quote or a lead time later on.

Teach Without Preaching

Nobody likes a know-it-all, even when they really do know it all. The trick is to share your expertise without making your client feel like they’re out of their depth. Avoid saying things like, “Actually, that’s not how it works,” or, “You’re wrong about that.” Instead, reframe your response: “I see why you’d think that—a lot of people do. But here’s why this approach might work better for your space.”

By validating their perspective first, you’re keeping the conversation collaborative rather than corrective. This approach builds rapport and shows that you value their input, even if it’s a little off-base.

Show Them the Process

Clients often come to you without a clear understanding of how much a renovation or furnishings can cost, nor how design fees or mark-ups work. While you don’t need to tell them all of your backend operations, a little transparency goes a long way. Breaking down costs in an approachable way helps them see the value in each element and reduces sticker shock later.

You can also let them see what goes into the decisions you’re making. This doesn’t mean sharing every single email with vendors, but it can mean walking them through your mood boards or showing them how you’ve narrowed down options for their project.

For instance, if you’re proposing a custom-built shelving unit, explain why the measurements matter and how it’ll elevate their storage game. “This is designed to perfectly fit your collection of antique cameras and leave room for a few books or decorative accents. It’ll keep things looking intentional rather than cluttered.” Now they’re not just hearing “custom shelving”—they’re picturing the end result and understanding the “why” behind it.

Humor Is Your Secret Weapon

Let’s face it: there will be moments when your client’s eyes glaze over, especially during discussions about lead times or budget breakdowns. That’s when a well-placed joke or lighthearted comment can save the day. Humor makes you approachable and reminds your clients that, at the end of the day, this process should be fun. After all, they’re creating a home, not enduring a tax audit. 

For example, if a client groans about how long it’ll take to get their dream sofa, you might say, “I know…but hey, it’ll give us plenty of time to debate throw pillow colors.” It’s a small thing, but it keeps the tone light and the relationship strong.

Educating your clients is about empowerment. It’s about giving them the tools to appreciate and maintain the space you’ve created together while helping them see the value of your expertise. And when they understand the value of what you’re bringing to the table, they’ll trust you to do what you do best.

xx, Danae

Best Practices for Delegating Social Media Management to a Virtual Design Assistant (VDA)

Maybe social media has been sitting on your to-do list, perpetually bumped to the bottom in favor of more pressing design projects. Whether it’s because you feel like you’re “not creative enough” (spoiler: you are), get stuck in decision fatigue, or simply don’t have the bandwidth to think about hashtags and captions, it’s understandable. Social media management is its own beast, requiring a distinct skill set and sensibility.

But let’s face it—love it or loathe it, social media is one of the most powerful tools for getting your name out there. You’ve wisely decided to call in reinforcements and delegate this task to a Virtual Design Assistant (VDA). Great move!

Of course, handing over control of something as public and brand-representative as your social media can feel like a big leap. It’s normal to feel a bit hesitant—it’s your baby, after all! But rest assured, there are experienced pros out there who specialize in making designers’ feeds look absolutely fab. With the right communication and a bit of strategy, you’ll soon be wondering why you didn’t delegate sooner.

First, remember that delegation is not a one-size-fits-all process. It can range from light support to full-scale management. For example:

Situation 1: Your VDA creates posts in Canva (or similar) based on your requests. You handle uploading, writing captions, and engaging with followers.

Situation 2: Your VDA takes the reins entirely—building a content calendar, creating and scheduling posts, writing captions, and managing follower interactions.

Or, you can find a sweet spot somewhere in between. It’s all about tailoring the level of support to your needs.

With that in mind, let’s look at some practical tips for delegating your social media management like a pro. 

  1. Share Your Vision: Offer your VDA a detailed overview of your brand story and design philosophy so they can align your social media content with your overall aesthetic and values.

  2. Establish Brand Guidelines: Provide a style guide that includes your preferred color palette, tone of voice, typography, and any must-follow dos and don’ts for posts.

  3. Prioritize Platform Preferences: Focus on the platforms most relevant to your target audience (Instagram and Pinterest are biggies for designers) instead of trying to be everywhere.

  4. Create a Content Calendar: Work with your VDA to develop a calendar outlining key dates, themes, and types of posts to maintain a consistent posting schedule.

  5. Provide Access to Resources: Give your VDA access to high-quality photos, testimonials, before-and-after shots, and project descriptions to create compelling posts.

  6. Define Boundaries for Engagement: Specify how you want your VDA to interact with comments and messages. Should they respond to inquiries directly, forward leads to you, or follow specific scripts?

  7. Streamline Approvals: Use tools like Asana or Trello to review and approve posts in batches. This avoids bottlenecks and ensures your content goes out on time. 

  8. Monitor Analytics Together: Schedule regular check-ins to review analytics and adjust strategies. This keeps both you and your VDA on the same page about what’s working.

  9. Set Realistic Expectations: Rome wasn’t built in a day, and neither is a thriving social media presence. Be patient as your VDA tests strategies and learns your audience’s preferences.

  10. Encourage Consistency Over Perfection: Done is better than perfect. Don’t overanalyze every caption or filter—what matters is showing up consistently. 

  11. Celebrate Wins Together: Did your post go viral, or did a Reel generate new inquiries? Share the kudos with your VDA to keep the momentum and morale high.

Your VDA is here to make your life easier and your brand stronger. With some communication and a bit of trust, you’re well on your way to social media success.

xx, Danae

P.S. If you haven’t yet hired a VDA or are looking to outsource your social media, we’re here to help! At Elite Design Assistants, we connect interior designers with skilled VDAs who specialize in social media management, from content creation and scheduling to community engagement and analytics, along with many other services. Let us handle the details while you focus on what you do best. Contact us today to find the perfect VDA for your business!

Are You Suffering From Analysis Paralysis? (And How to Break Free)

If you’re reading this, chances are you’ve spotted some pretty telling signs that analysis paralysis might be hijacking your workflow. What exactly is analysis paralysis? It’s when you overthink every decision to the point where you’re stuck in neutral, unable to move forward. Think of it as your brain buffering indefinitely while your project deadlines loom.

So, how do you know for sure you’re in the grips of this indecision monster? Let’s look at the symptoms:

  • Your mood board is in a never-ending identity crisis – You add one new chair, and suddenly the rug is wrong, the paint swatch feels off, and the coffee table? Don’t even get started. You’re trapped in a loop of endless swaps.

  • Your Pinterest boards have more pins than a tile showroom has samples – And yet, you’re no closer to deciding on a backsplash.

  • Your phone is 80% screenshots of rugs – 257 photos of textiles this week alone, and no clear winner in sight.

  • You’ve read every dining chair review ever written – Because you need to know if anyone thinks they’re actually uncomfortable.

  • You’re stuck in perpetual “rebranding” mode – Your logo, website, or social media posts are always in the works, but you keep rethinking every detail and fail to launch.

  • You’re drowning in productivity tools – Fancy software, endless apps, and template packs you swore would simplify your life… yet your workflow has never felt messier.

If you’re cry-laughing right now because these scenarios sound a little too real, welcome to the club! You’re not alone. Many interior designers are overwhelmed by the endless design options at their fingertips, not to mention all the backend tools that promise to revolutionize their business. It’s a lot.

But here’s the good news: there is a way out. The trick is setting boundaries on how much you let in. Here are some tried-and-true tips to help you break free:

How to Climb Out of the Analysis Paralysis Pit

1. Set Non-Negotiable Deadlines

Assign deadlines for decisions and set a timer for research time. Whether it’s picking a fabric by Friday or capping research at an hour, clear boundaries keep you from spiraling into endless overthinking.

2. Limit Your Choices

Narrow it down to just three options. If you’re choosing between sofas, pick the top three and force yourself to let the rest go.

3. Batch Decisions

Group similar tasks into blocks. For example, pick all furniture on one day and all paint colors the next. This helps you maintain momentum without switching gears.

4. Remind Yourself of the Big Picture

Check if your choice aligns with your main vision by referring back to your core moodboard. This helps you avoid making decisions that clash with your overall plan.

5. Embrace ‘Good Enough’

Once a decision meets your needs, stop tweaking. Perfect doesn’t exist, and done is better than stalled.

6. Adopt the 80/20 Mindset

The 80/20 rule means 80% of results come from 20% of choices, so focus on the few decisions that will have the biggest impact. Don’t sweat the small details that won’t significantly affect the final outcome.

7. Remember: You Can Pivot

Remind yourself that most choices can be adjusted later. This reduces the pressure to make every decision feel final.

8. Simplify Your Toolbox

Stick to just one or two essential design tools. Work with them long enough to understand their limitations before adding anything new.

9. Outsource the Overwhelm

A Virtual Design Assistant can step in where you’re stuck. Delegate tasks from sourcing to admin tasks to copywriting, and let their practical drive push your project past the finish line.

10. Celebrate Small Wins

Every time you make a decision, acknowledge it. Even a quick mental “yes!” helps build confidence and momentum. 

We know – it’s hard. Once you’ve seen all the possibilities, it’s easy to think safety lies in exploring every last one. But the truth is, design projects only get finished when you accept that, yeah, maybe there is a better chair out there. And that’s OK! Every designer, no matter how brilliant, has things they wish they’d done differently. That’s just part of the gig.

Instead of fixating on what could have been, celebrate what you did nail. Because trust us – you nailed more than you think. You got this!

xx, Danae

How to Ask for Testimonials and Referrals (Without It Feeling Pushy)

Getting referrals from happy clients should feel as natural as them bragging about their new kitchen island. Instead, it often feels like asking someone to write a love letter for you: weird, a little vulnerable, and kind of pushy if you get the timing wrong. But don’t worry—we’ve got some tips to make the whole process feel effortless and just smoother.

1. Timing Is Everything

Let’s start with the golden rule of referrals: ask when your client is happiest. Think about it—right after they’ve stepped into their newly designed space or received their final project photos is when the excitement is at its peak (and after letting them catch their breath!). That’s when they’ll be most eager to sing your praises, so strike while the iron is hot.

2. Include It In Your Process

Asking for referrals shouldn’t be an afterthought. Instead, weave it into your project wrap-up process. Include it on your checklist alongside delivering final touches or staging photos. For an extra nudge, consider pairing the ask with a little thank-you gesture, like a handwritten note or a small appreciation gift. Slip in a referral card or testimonial request, and your clients will be more likely to reciprocate with a glowing endorsement.

3. Make It Easy on Them

Let’s face it: nobody likes extra work. If you want clients to refer you, the process should be as simple as clicking a link or scanning a QR code. Whether it’s for writing a testimonial or sharing your contact info, making the process easy shows you value their time—and increases the chances they’ll actually follow through.

4. Use Your Client’s Words

Sometimes, your clients do half the work for you. When they compliment your work, that’s your chance to say, “I’d love for others to hear that—would you be willing to share your thoughts in a testimonial?” It feels natural, and it takes the pressure off them to come up with something entirely new. 

5. Offer Structured Guidance

Writing doesn’t come naturally to everyone, so help your clients out with a little structure. Create a short questionnaire to guide them, focusing on things you know will highlight your strengths. Ask questions like, “What was the biggest change you noticed after the redesign?” or “How does your space make you feel now compared to before?” Thoughtful prompts lead to testimonials that feel authentic—and pack a bigger punch.

6. Highlight How Referrals Help Others

If you feel cheeky asking for referrals, remember that they’re not just about you. Yes, they help grow your business, but they also make your clients the hero of their social circle. Frame it this way: “If you have friends or family looking for a designer, I’d love to help them transform their space just like I did for you.” It’s a win-win—you gain potential clients, and they get to help someone else find a trusted expert.

7. Leverage Social Media

In today’s world, a tagged photo can be as valuable as a handwritten testimonial. Encourage your clients to snap pictures of your work and share them with their followers, tagging your account. Not only does it get your work in front of their network, but it also gives you ready-made content to share on your own profiles. It’s an organic way to keep the referrals flowing.

Referrals don’t have to be awkward; they just need the right approach, and now you’ve got the tools to nail it. Because when your work speaks for itself, all you really need is a little nudge.

xx, Danae

Positive New Year's Resolutions Perfect for Interior Designers

A new year doesn’t mean you need a whole new you—but it’s the perfect occasion to fine-tune your design life. Let’s trade in overworked schedules, messy workflows, and blurred boundaries for more creativity, clarity, and also fun. With 2025 on the horizon, it’s time to design a year you’ll love working in.

1. Make Over Your Digital Space

Is your computer groaning under the weight of unnamed screenshots, duplicate PDFs, and random files labeled "final_final_v3_FORREAL.pdf"? This year, commit to a digital detox. Organize your project files, back up your hard drive, and set up systems that make finding what you need effortless. A clean workspace—digital or otherwise—works wonders for creativity.

Pro tip: Schedule a bi-weekly cleanup. You’d be surprised how quickly files pile up again.

2. Trust Your Curation

When presenting ideas to clients, do you show everything and the kitchen sink? This year, aim for focus. Narrow down the options you present, highlighting only what fits their needs and vision. Too many choices can overwhelm a client and leave them second-guessing. Your confidence in your curation will boost theirs in the process.

3. Strengthen Your Systems

Every designer has a kryptonite: maybe it’s onboarding clients, keeping track of timelines, or managing your time effectively. Don’t let it keep gnawing at you; tackle it head-on this year. Streamline your processes with tools, templates, or even a bit of professional help if needed. Small improvements in these areas can make a huge difference in how smoothly your projects run.

4. Set Boundaries Like a Pro

The client wants “just a quick update” that snowballs into three extra hours of work. Your friend casually asks for help redesigning their living room, but what they mean is a full, unpaid project. This year, get comfortable saying no—or at least setting limits. Start using clear contracts and stick to them to avoid scope creep. When friends or potential clients ask for freebies, try:

“I’d love to help! I offer consults at [your rate].”

“That’s such a fun idea! Let me know if you’d like me to quote it as a project.”

It’s not selfish to protect your time—it’s professional.

5. Master One New Skill

What’s one thing you’ve been wanting to learn but keep avoiding? Maybe it’s perfecting your use of rendering software, diving into sustainable design certifications, or finally figuring out how to properly light a room. Choose one new skill for 2025 and make it a focus. You don’t have to master it overnight, but committing to steady progress will feel like a win by year’s end.

6. Recharge Your Creativity

You can’t pour from an empty cup—or create stunning designs when your brain feels like a deadbolt. Make rest a non-negotiable part of your routine. Whether it’s a midday walk, a tech-free Sunday, or just setting firmer work hours, prioritizing balance doesn’t just help you. It means your clients get the best version of your creative mind. 

7. Celebrate the Wins

When a project wraps, do you take a moment to appreciate what you’ve achieved—or do you rush straight to the next thing? This year, celebrate your wins, big or small. Post it online, share it with peers, or just treat yourself to something that makes you smile. Every project you complete is a testament to your talent and dedication. Recognizing that is as important as the work itself.

8. Make Time for Your Own Sanctuary

You spend so much time creating dream spaces for others that your own might feel like an afterthought. In 2025, carve out time to design something just for you. It doesn’t have to be a huge overhaul—it could be as simple as a cozy reading nook, a refreshed office, or the perfectly styled shelf that makes you pause to admire it every time you see it. You deserve to live in a space that inspires you.

The beauty of a new year is the opportunity to grow—not by working harder, but by working smarter. These resolutions are a reminder that progress doesn’t have to be perfect to be powerful. In 2025, aim for balance, joy, and a little extra magic in everything you design. Here’s to a 2025 full of inspiration and intention!

xx, Danae

Is Your Instagram Profile Turning Clients Away? 8 Mistakes to Avoid

Let's start by acknowledging that you probably didn’t set out to be a social media influencer–you’re an interior designer! It’s perfectly normal (and incredibly common) to feel a bit out of sync with today’s ever-changing social media standards. Luckily, managing your Instagram doesn’t have to become a full-time job; a social media manager can take the wheel if needed. But a little self-reflection never hurts, and you can see how your profile stacks up. If any of these cheeky descriptions hit home, read on for our pro tips to boost your Insta game!

1. The Beige Wall

All neutrals, all the time. It’s a palette you could meditate to, but it might also make followers snooze. While a consistent look is great, too much beige can flatten your profile and make your work blend into everyone else’s.

Pro Tip: Break up the neutrals with the occasional pop of color or a bold design choice to give followers a focal point. A bold or colorful vignette can go a long way in adding dimension to your profile and keeping followers scrolling.

2. The Mix-and-Unmatch

A little chaotic, a little all over the place. This profile is like a closet full of patterns but no clear style. Each post is beautiful on its own, but there’s no cohesive aesthetic tying it all together, which makes it hard for followers to “get” your brand. 

Pro Tip: Create a simple visual theme with consistent photo presets and fonts that match your branding and signature style. When your posts use the same tones and branded elements, your grid will feel curated without stifling creativity. The goal is to give clients a clear sense of who you are and the vibe you bring.

3. The Perfectly Posed

Your grid looks like a magazine shoot, with each post more polished than the last. While that’s definitely impressive, the overly staged look can make your profile feel cold and untouchable. People love seeing the process and real life behind the perfection.

Pro Tip: Balance the glam with some more candid, relatable posts. Share a messy desk, a peek at your design process, or even a snippet of a challenging install day. These posts remind followers there’s a real person behind the perfection—and that you’re approachable and authentic.

4. The Selfie Shrine

It’s great that you’re showing up, but when most of your posts feature just you, clients might wonder where the portfolio is hiding. While clients love knowing the designer behind the work, showcasing your spaces is just as important. 

Pro Tip: For every selfie, post a “shelfie” (or a gorgeous room shot) to balance the personal with the professional. Use your selfies to tell a story, like posing on-site at a project or sharing a design tip. This way, followers get to know you while also seeing your design expertise in action. 

5. The Hashtag Hoarder

Nothing wrong with a few hashtags, but if you’re dropping 30 ultra-broad ones like #InteriorDesign and #HomeDecor, your posts are getting lost out there. Hashtags are most effective when they’re a mix of broad, niche, and unique tags.

Pro Tip: Use 5-10 focused hashtags that are relevant and specific to your style, location, or niche, like #ModernFarmhouseLA or #UrbanEclectic. Try creating a branded hashtag for each project, like #ProjectNashvilleNook, so clients can easily follow the journey of each design.

6. The Vanilla Voice

Your posts look great, but the captions feel copy-pasted from a real estate listing. If your followers are nodding off mid-caption, it’s time to spice it up. Captions are your chance to show personality, humor, or share something real.

Pro Tip: Think of captions as a chance to share a story or insight behind each post. Give a quick backstory on a design decision, share a challenge you overcame, or ask followers what they think about a bold color choice. Keep it real and relatable—you don’t need to be Shakespeare; just be you.

7. The All-or-Nothing

You’re either posting a storm or radio silence for weeks. When you flood the feed, it can be overwhelming, but disappearing doesn’t do much for building client trust. Consistency is key in social media, so try to keep a steady flow.

Pro Tip: Plan your posts ahead with a simple content calendar, and consider scheduling and automating posts to keep up with a regular rhythm. Aim for one or two posts a week—having a plan helps keep your profile active, which shows potential clients you’re engaged and committed.

8. The Ghost Stories

Your grid is all polished posts, but your Stories? Crickets. Stories give followers a more personal, up-to-date look into your world and let them connect with you on a daily basis. If you’re only posting to the grid, you’re missing out on that personal touch.

Pro Tip: Use Stories to give sneak peeks, share your favorite finds, or post quick tips. Even a morning coffee shot or “mood of the day” can make your profile feel more alive and engaging. Add Story Highlights to keep your best Stories accessible, like “Portfolio,” “Our Process,” or “Design Tips.”

Do I need to delete my old posts and start over?

Not at all! Instead of scrapping your past posts, think of them as part of your growth journey. A well-curated Instagram doesn’t mean you need to erase everything; instead, start by implementing these tweaks moving forward. If there are a few older posts that really don’t reflect your brand, you can always archive them. But ultimately, your profile should feel authentic and show your evolution—clients will appreciate seeing both where you started and where you’re headed.

With a bit of reflection and maybe a bit of help, you can make sure your profile is a place where clients feel excited to follow along and—hopefully—hire you! Happy posting!

Looking to outsource social media management? Reach out and we’ll match you with an expert.

xx, Danae

Behind-the-Scenes Content Ideas Your Followers Will Love

If you struggle with content ideas while waiting on those final pro shots from a completed project, you’re not alone! Reveal photos are incredibly satisfying, but there’s so much you can share along the way to bring your followers (and future clients!) into the experience without loads of extra work. People love the journey just as much as the finished product. So, add some of these ideas to your content calendar, grab a few in-the-moment snaps, and let everyone in on the behind-the-scenes moments that make each project unique!

1. Before and After (the Real Way)

To make this fresh, focus on in-the-moment shots from various stages. Start with a quick walkthrough of the blank room and capture updates at each milestone—like after demo day, mid-installation, or when new paint goes up. Don’t shy away from the messy phases, with paint cans scattered, dust in the air, and tools all around. These raw, real glimpses let followers appreciate the journey as well as the small choices that lead to big results.

2. Micro-Moments

Whether it’s the perfect trim, layered textures, or unique hardware selections, zoom in to show what makes a room feel cohesive and curated. Talk about why you chose these elements or how they tie into the overall look. These kinds of “micro” moments will be a hit with fellow designers who love the art of thoughtful details—and clients who may not have noticed all the extra touches before.

3. Mood Board Mondays (or Whatever Day Works for You)

Sharing mood boards is a simple way to let followers see where your design ideas come from. Show your favorite color palettes, unique pattern combos, or fabric swatches—and add a quick note on why you think they’ll work for a particular project. Feeling brave? Ask for feedback! Inviting your followers to chime in on your creative process can make them feel a little more invested in the outcome.

4. Tools of the Trade

Giving a quick tour of your favorite tools, gadgets, or go-to apps can be surprisingly fun to share! Whether it’s a peek at your design software, tablet and stylus, that trusty sketchbook, or your well-loved color fan deck, let your followers in on how these essentials help you bring your designs to life. It’s a great way to demystify the process and show what really keeps your workday moving.

5. Meet the Makers

Have a go-to craftsperson, furniture maker, or fabric expert? Introduce them! A quick interview or a photo together gives your followers a peek into your network of talented people. It’s a great way to show off the collaborative side of design, and it gives credit to those whose work makes your projects truly special.

6. Your Work Station Setup

Our workspaces often aren’t picture-perfect. Sometimes, they look more like “organized chaos” than anything. Maybe there are mid-project samples scattered around or a half-finished coffee beside your redline sketches. Snap a shot of your real work zone, or, if you just did a quick tidy-up, capture that rare calm before the creative storm. And if music’s your thing, why not share the playlist that’s been fueling your latest projects? It’s these real-life touches that make your workspace feel relatable.

7. A Day in the Life

Take your followers along for a day in your life! Whether it’s starting off with coffee and emails, an afternoon of sample sourcing, or an evening client meeting, a “day in the life” series gives a fun, personal peek into your routine. This kind of content can be light and candid, showing the balance between the creative and practical sides of your work.

8. Design Tips & Pro Lessons

Share some of your go-to design tricks or lessons in action! Whether it’s a clever way to hide cords, make a small room feel bigger, or choose the right rug size, these practical tips give followers insight into your expertise. For example, show the correct way to install a light fixture or explain why a particular color or material works perfectly for a space as you’re setting it up. These pro tips let your followers see the thought and skill behind your designs.

If you’re looking to connect with your followers—whether they’re future clients, fans, or fellow designers, remember that “picture-perfect” isn’t everything. The most relatable content often makes the biggest impact. And we get it—you’re busy! If getting your photos and videos ready for posting feels like a lot, consider bringing in a social media assistant to help. That way, your online presence keeps growing while you stay focused on the work you love. Reach out to us to get matched with a specialized VDA (Virtual Design Assistant) who can keep you on track with a social media strategy that truly works for you!

xx, Danae

P.S. Get ready for the holiday event of the season. RSVP for Sandra Funk's virtual Holiday Workshop, "All I Want for Christmas is Wealthy Clients, Joy... and a Design Empire" on December 4th at 3 PM EST to be entered to win a massive giveaway that CEOs dream about.

Your Ultimate Pre-Holiday Checklist to Fully Disconnect This Year

Holidays are right around the corner, and for a lot of interior designers, the idea of fully disconnecting sounds like wishful thinking. End-of-year project crunches, a flood of to-dos, and the constant “just one last thing” requests can make even a short getaway feel impossible. But here’s the good news: with a few smart moves, you can get your affairs in order in a way that actually lets you unplug, feel at ease, and enjoy quality time with the people who matter most.

So, here’s your pre-holiday checklist. Let’s make this the year you can disconnect without the nagging feeling that the business will go up in flames in your absence.

1. Set Up an “Out of Office” (That Covers Everything)

The classic out-of-office reply can be a lifesaver if it’s set up right. Don’t just drop in dates—use this as a chance to be clear about expectations, both for your clients and for you. Set it up to start a day before your break, giving you some breathing room to wrap up any last-minute needs without a flood of “while you’re still here” requests. For a gentle heads-up, consider adding your upcoming OOO dates to your email signature a few weeks in advance. In your out-of-office message, make sure to include:

  • The exact dates you’ll be out of reach.

  • A “when to expect a response” timeframe for after your return.

  • A helpful contact in case of emergencies (a colleague or assistant, if available).

  • Some encouragement for the client to relax and enjoy the season, too.

Try wording it as a friendly note rather than a stiff business email. For example:

“Happy holidays! I’ll be away starting December 20th and returning to emails on January 3rd. I’ll catch up on messages in the order they arrive when I return, so don’t worry if there’s a short delay. Wishing you a restful, joyful season!”

2. Identify Priority Projects and Communicate Early

A couple of weeks before you log off, make a list of your open projects and categorize them by priority. Focus on what truly needs to happen before the break and what can wait until January. Then, communicate your timeline and availability clearly with each client. This can save you from “just a quick change” emails at the last minute.

Consider emailing clients to let them know where things stand, along with any next steps they should expect. Being proactive here reassures them that things are on track and lets you set clear boundaries about your availability.

3. Automate Reminders and Updates

Automation is your friend when you’re away. Set up automated email reminders for clients to keep them updated on timelines, due dates, and status updates. This could be as simple as an automated calendar notification or an email scheduled through your email service.

Think about these quick automations:

  • Scheduling reminders to send after the holidays, nudging clients if they have tasks to complete.

  • Reminders for you (or your assistant) about tasks that may need attention as soon as you return.

A quick setup can ensure clients aren’t left wondering what’s next and keep you from mentally rehashing what might fall through the cracks.

4. Delegate What You Can

If you’re feeling stretched, this might be the perfect time to consider delegating some of your workload. Tasks like managing client communications, organizing project details, and handling administrative odds and ends can be handed off to free up your time and let you fully disconnect. If you have an assistant or team, create shared documents and checklists so everyone knows who’s covering what while you’re away.

And if you don’t have a team in place, we, at Elite Design Assistants, can match you with virtual design assistants with specialties across project management, client support, social media, and beyond. There are experienced professionals ready to help take tasks off your plate so you can focus on what matters most this season. 

5. Get Your Finances Ready for a Fresh Start 

Before you head out, take some time to close out any lingering financial tasks. Invoice all remaining clients for completed work, make any last-minute payments, and consider reconciling your accounts. This gives you a clean slate when you’re back and prevents the classic “back to work” financial overwhelm.

If this sounds like a lot, just aim to get any “must-haves” done. You don’t need perfection here—just enough to help you come back without any big surprises.

6. Set Some Time for Yourself

It’s hard to relax if you go from full throttle to “vacation mode” in the blink of an eye. If possible, give yourself a day (or even an afternoon) to wind down before diving into holiday mode. Use this time to wrap up loose ends, plan for a smooth start to the new year, and do something for you. Even if it’s just half a day, this short pause can do wonders for your ability to relax. 

7. Give Yourself Permission to Disconnect

This one’s a little different—it’s about your mindset. Chances are you’re dedicated to your clients, and that’s great. But remember: if you’ve set everything up, there’s nothing to worry about. You’ve prepped, planned, and communicated. The wheels will keep turning, and you’ll be back before you know it.

Try to remind yourself that you deserve a break as much as anyone else. For interior designers, creative and personal recharge isn’t a luxury; it’s essential. So embrace this time with family and friends, knowing that you’ve set yourself up for a worry-free holiday. 

Happy holidays, and here’s to a restful (and well-deserved) break!

xx, Danae

Holiday Gift Ideas for Clients

The holidays are a prime opportunity to show your clients just how much you appreciate them. A thoughtful gift can say a lot about your attention to detail and your understanding of what brings joy into their lives. Whether you’re going for a little pampering, some gourmet touches, or a dash of adventure, these gift ideas will leave a lasting impression. Here are this year’s best picks:

Relax & Recharge: Gifts for a Little Extra Comfort

After a whirlwind year, your clients will love something that helps them unwind and indulge. These luxurious picks bring comfort with a side of style—because who says relaxation can’t be chic?

Instantly vibe up any room with a sophisticated candle that fills the air with warm, inviting scents like sandalwood or bergamot. It’s the perfect gift for setting the mood, whether they’re entertaining guests or just having a quiet night in.

For candle lovers, this chic wrought iron snuffer adds that final touch to their relaxation ritual. It’s a small but mighty accessory that makes every candle-burning moment feel a little more special.

Sure, your clients might transfer the contents into those stylish dispensers you so thoughtfully selected for their bathrooms, but the micro moments of luxury will still be there with every wash. These are the kinds of details that elevate their daily routine—just the right amount of pampering.

A pair of high-end slippers will make your clients feel like royalty. Soft, cozy, and ridiculously comfortable, they’re the perfect way to bring a little luxury to everyday lounging.


For the Foodies: Gourmet Delights for Kitchen and Table

If your clients love to cook, entertain, or just enjoy the finer things in life, these gifts will hit the sweet spot. From elegant barware to delicious treats, these are designed to make anyone feel like the host with the most.

Nothing says "I appreciate a good drink" like a stunning crystal decanter set. It’s one of those gifts that your clients will proudly display—and use to pour a perfectly chilled drink when hosting their next gathering.

Perfect for the client who loves to cook or entertain, this gourmet olive oil and balsamic set adds instant flavor to their kitchen. It's a foodie’s dream and a beautiful addition to their countertop (or pantry, for our clear-counter team).

Whether it’s for cheese, charcuterie, or appetizers, a serving board gives clients that proud host moment every time they use it. It’s functional, stylish, and makes even the simplest gatherings feel a little more elevated.

People love receiving a fun variety pack of gourmet hot chocolates, because who doesn’t like trying different flavors? It’s the ultimate cozy gift, perfect for snuggling up with loved ones or indulging in a solo treat during the colder months.


Adventures Await: For the Explorers at Heart

For the clients who are always planning their next getaway or love outdoor adventures, these gifts bring a sense of exploration—and they look just as good displayed at home. It’s all about blending style with adventure here.

A foldable, easy-to-carry picnic blanket is the perfect companion for outdoor gatherings, providing both style and function for spontaneous outings.

A leather-bound notebook makes a thoughtful gift for the client who loves jotting down travel ideas or simply needs a place to capture daily musings. It’s practical, stylish, and just feels special.

Sleek, personalized luggage tags are a travel essential, perfect for clients who are always on the go, offering a personal touch while being completely functional.

A vintage-inspired magnifying glass brings an air of exploration to their space, serving as both a functional tool and an elegant decor accent.


These holiday gift ideas are designed to make your clients feel appreciated, while also giving them something they’ll genuinely enjoy using or displaying. Happy gifting!

xx, Danae

The 7 Most Impactful Website Updates You Can Make

Your website is often the first point of contact for potential clients, and like a well-designed room, it should be both beautiful and functional. By making a few key updates, you can turn your site into a more effective tool for growing your business. Whether you’re hoping to attract new clients or showcase your best work, these seven adjustments can make a big impact.

1. Spruce Up Your Branding

Branding is more than just your logo—it’s the personality of your business. Take a step back and see if your website still reflects who you are as a designer. Have you recently shifted your design style? Maybe you’ve expanded your services or refined your process. Update your branding to reflect this growth, whether it’s through a fresh new logo, updated color palette, or new fonts.

And make sure your branding is consistent across all pages of your website. A cohesive look instantly communicates professionalism and trustworthiness, while also making your site more visually appealing.

2. Simplify Your Navigation Menu

When it comes to website navigation, less is often more. If your visitors can’t find what they’re looking for within a few clicks, they’ll probably bounce. A streamlined, easy-to-navigate menu will guide them effortlessly through your site, making it more likely they’ll stick around and explore your services.

Stick to essentials like “Home,” “About,” “Portfolio,” “Services,” “Blog,” and “Contact.” Avoid cluttering the menu with too many subpages or overly creative labels—your goal is clarity, not confusion. By simplifying the user experience, you make it easy for visitors to learn more about you and take the next step toward working together.

3. Add a Clear Call to Action (CTA) on Every Page

A beautiful website is great, but it needs to be functional too. Think of your website as a map—each page should guide visitors to take the next step. This is where clear, strong calls to action (CTAs) come in.

Whether it’s “Schedule a Consultation,” “View Our Portfolio,” or “Contact Us,” having a CTA on every page gently nudges your visitors toward action. Keep the language friendly and inviting. For example, instead of “Contact us,” try “Let’s create your dream space together” or “Ready to start your project? Let’s chat!”

4. Update Your Services Page

Your Services page is often where potential clients decide if you’re the right fit for them. Make sure it’s clear, concise, and up-to-date. Break down your offerings into bite-sized sections that are easy to digest, and avoid jargon that might confuse or overwhelm visitors.

Think about adding a “What to Expect” section or outlining the steps in your design process. This not only shows transparency but helps set the tone for what it’s like to work with you. Be sure to include pricing if that’s part of your business model, or at least give a range to manage expectations.

5. Tell a Story as Part of Your Portfolio

Your portfolio is the heart of your website. While images of beautifully styled rooms are essential, telling a story behind each project can create a deeper connection with potential clients. People want to know more than what the space looks like—they want to know why it was designed that way and how it solved your client’s problems.

Add brief, engaging captions to your portfolio images. For example, instead of just posting a photo of a minimalist living room, include a caption like, “This serene living space was designed for a busy family of five, offering a calming retreat with smart storage solutions.” This gives visitors insight into your design process and helps them see how you can bring their vision to life.

6. Embed a Virtual Consultation Scheduler

In today’s digital world, convenience is key. Embedding a virtual consultation scheduler right on your website allows potential clients to easily book time with you without the back-and-forth of emails. It streamlines your client intake process and creates a sense of immediacy.

Tools like Calendly or Acuity Scheduling integrate seamlessly with most websites, allowing visitors to see your availability and schedule a consultation in just a few clicks. This kind of automation makes you more accessible and shows that you’re ready and willing to start a conversation with them.

7. Optimize for Mobile

More than half of web traffic these days comes from mobile devices, so if your website isn’t mobile-friendly, you’re definitely losing out on potential clients. A responsive design ensures that your site looks great and functions well, whether it’s being viewed on a desktop, tablet, or phone.

Make sure your images load quickly, your text is easy to read without zooming in, and your navigation is simple and intuitive on smaller screens. Test it yourself—if you have to pinch, zoom, or scroll awkwardly, it’s time for an update. A smooth mobile experience keeps visitors engaged and helps boost your rankings on search engines like Google.

Sound like a lot of work? Making these changes doesn’t have to be overwhelming. Pick one or two to tackle today, and you’ll be well on your way to creating a website that works as beautifully as the spaces you design.

xx, Danae

P.S. If you need help with these or other updates to your website, we might just know of someone who can help ;)

Best Practices for Delegating Blogging and Copywriting to a Virtual Design Assistant

Your time is precious, and making a name for yourself in the interior design industry seems to demand more of it every day. You got into design because of your passion for creating beautiful spaces, not to spend your time writing blog posts or crafting web copy. If you're considering delegating some of those tasks, like blogging or copywriting, to a Virtual Design Assistant (VDA), you're on the right track! But how do you get the most out of this partnership and still see results that reflect your brand?

As part of our “Best Practices” series, here are some tried-and-true tips for smoothly transitioning your content creation needs to a VDA while keeping your brand’s voice front and center.

1. Define Your Content Goals Clearly

Before offloading any writing tasks, set clear goals for your content. Are you looking to establish yourself as an expert in a niche, drive more traffic to your site, or engage potential clients? Knowing the specific purpose behind your content will help your VDA craft blog posts or marketing copy that aligns with your business objectives.

If part of your strategy includes improving search engine visibility, share that goal with your VDA upfront. Define any SEO keywords you’d like to focus on, so they can incorporate those into your content in an organic way. This can help build your online presence over time by aligning the content not just with your voice, but also with the terms your audience is searching for.

2. Share Examples of Your Voice and Tone

One of the trickiest parts of delegating writing is making sure the voice and tone still feel like you. To help your VDA capture your brand’s personality, share examples of past blog posts, social media captions, or newsletters that reflect the voice you want to maintain.

Do you prefer a conversational tone, or something more polished and professional? Are there specific phrases or ways of expressing yourself that you love—or hate? Do you crack the occasional joke or stay buttoned up? The more you communicate your style preferences upfront, the more quickly your VDA will adapt and produce content that feels authentic to your brand.

3. Create a Content Calendar Together

Content creation can easily slip through the cracks without a plan in place. Collaborate with your VDA to build a content calendar that outlines what needs to be written, when it’s due, and when it will go live. This will keep your content organized and help make sure it aligns with promotions, events, or project milestones. Plus, having a calendar gives both you and your VDA a clear sense of what’s coming up, making the content creation process less reactive and more strategic.

4. Provide Big Picture Insights

Your VDA might be great at crafting content, but you're the expert when it comes to your business. To create content that truly reflects your brand, they need to be fully up to speed on who you are, what your studio stands for, and the projects that define your work. Share the backstory of your business, key moments in your journey, and the personality traits that make your studio unique. Additionally, make sure your VDA knows about any standout projects you’ve completed or upcoming milestones. The more context they have, the more personal, engaging, and relatable the content will feel, both for your collaboration and for the reader.

Since your VDA isn’t working alongside you in a physical office, it’s essential to make an ongoing, conscientious effort to keep them in the loop with relevant details. Whether that’s through regular check-ins, sharing project updates, or just talking through your design philosophy, keeping these lines of communication open will help your VDA infuse your content with authenticity. This effort also makes the working relationship more human, turning what could feel like a strictly transactional partnership into a dynamic, creative collaboration.

5. Start Small

Don’t feel like you need to hand over all your content creation tasks at once. Start small—maybe with a single blog post or a few social media captions—and gradually build from there. This approach gives your VDA time to adapt to your style, and it gives you a chance to evaluate their work without feeling overwhelmed. Over time, as the relationship builds, you can delegate more complex tasks, such as long-form blog posts or newsletters.

6. Offer Constructive Feedback

Delegating writing isn’t a one-and-done process. Expect a bit of trial and error at first, and be prepared to offer constructive feedback. Instead of simply saying what you don’t like, explain why something didn’t work and offer suggestions for improvement.

For example, if a blog post doesn’t align with your vision, provide specific examples of how the tone or content could be adjusted. Remember, it takes time for your VDA to fully understand your brand’s nuances and preferences. With patience and open communication, you’ll eventually develop a working rhythm that requires less oversight and produces better results. The more specific and clear your feedback, the faster your VDA will adapt to your style.

7. Leverage Your VDA for More

Once your VDA is producing great blog posts and copy, don’t stop there! VDAs can often assist with additional tasks, like managing social media, updating your website, or even creating email marketing campaigns. You’ve already spent the time getting your VDA up to speed on your brand and voice, so why not tap into their full potential? Leveraging their skills beyond blogging can save you even more time and create a cohesive brand presence across all your content channels.

Delegating your blogging and copywriting to a VDA can feel like handing off part of your voice, but with the right practices in place, you’ll create a strong partnership that frees up your time without sacrificing quality.

xx, Danae

P.S. Not looking for a virtual design assistant right now? No problem! Elite Design Assistants might still have exactly what you need. Explore our extensive library of prewritten blog content and email templates—designed to help you stand out in the industry and connect effortlessly. Check out all our resources by clicking the button below.

Top Secrets to Working Effectively with Contractors

If you’ve been an interior designer for a while, you’ve likely had at least one difficult encounter with a contractor. Whether it's missed deadlines, overlooked design details, or poor communication, challenges can arise. While a perfect, conflict-free relationship isn't always possible, there are strategies to help prevent tense situations.

Ultimately, designers and contractors share the same goal: keeping the client happy and delivering a successful project. Even if the contractor doesn’t work directly for you, following your vision means a smoother project, which benefits both you and the contractor.

As designers, it's important to manage contractors effectively because their work reflects on your professionalism. When a project is added to your portfolio, you can’t include a disclaimer about sloppy work being the contractor’s fault. The finished result is seen as your work, so it's in your best interest to make sure their performance meets your standards. 

Some designers prefer the client to hire the contractor directly, which reduces liability but also limits control. Others recommend a list of trusted contractors to maintain some influence. Either way, taking proactive steps helps build a positive working relationship and reduces potential issues. Here’s how to manage those relationships more effectively.

1. Clarify Your Role

One of the most important steps in managing contractors is making your role clear to both the client and the contractors from the beginning. Everyone involved needs to understand that you, as the designer, are the point of contact for any design-related questions. Contractors should never approach the client directly for input on the design or materials. All preferences and selections have been made by you for a reason, and any changes should be channeled through you to maintain the integrity of the project. And this way, the client doesn’t feel pressured to make decisions on-site without understanding the overall design context.

2. Put Everything in Writing

Start by clearly outlining the Construction Scope of Work—separate from your design scope—that details the contractor's responsibilities, timeline, and billing. Any changes to the original plan should be documented in a change order and signed by the client to confirm their approval of adjustments and associated costs. Additionally, document any mistakes or subpar work by the contractor, keeping photos, notes, and related communication in case issues escalate. Proper documentation helps protect you and ensures everyone stays accountable throughout the project.

3. Set Guidelines Early On

A great way to set expectations is by submitting a guidelines booklet to the contractor before work begins. This booklet should outline key requirements such as maintaining a clean worksite, specific work hours, and client property protection (e.g., no smoking or even inappropriate language on-site). While these might seem like small details, they can have a big impact on the client’s experience and perception of the project. If you hire the team directly, you should draft a detailed contract with a series of commitments regarding timeline, quality standards, and communication protocols. It’s much easier to hold contractors accountable when you have a formal agreement in place.

4. Add Key Requirements to the Drawing Set

In addition to your guidelines booklet, it’s smart to add key requirements directly into the margins of the drawing set. Contractors are much more likely to reference the drawings regularly, so if something is critical to the design (e.g., grout lines, paint finishes, or trim specifications), make sure it’s noted clearly on the drawings. This reduces the likelihood of important details being missed.

5. Do Your Research

Before recommending or hiring a contractor, do your homework. Start by asking for references from previous clients and checking online reviews to get a sense of their reputation. It's also a good idea to visit completed projects, if possible, to see their work firsthand. Make sure that the contractor is both insured and bonded—this provides protection for both you and the client if something goes wrong. You can request copies of their insurance certificates and bond documentation, and don’t hesitate to verify them with the issuing companies. A little research up front can save you a lot of headaches down the road.

6. Make Regular Site Visits

Regular on-site supervision is key to making sure everything stays on track. By visiting the site frequently, you can spot issues early, confirm that your design is being followed, and maintain open communication with the contractor. This hands-on involvement shows both the contractor and the client that you’re committed to delivering a high-quality result.

7. Create an Escalation Plan

Despite your best efforts, sometimes things will go wrong. Having a clear, predefined escalation plan can help you manage these issues when they do arise. For example, agree with the contractor on what happens if they miss a deadline or deliver subpar work. This might include financial penalties, extra work hours, or bringing in additional resources to fix the problem. Knowing there’s a plan in place can help you and the contractor navigate stressful situations with less friction.

8. Build a Positive Professional Relationship

Building rapport with contractors is one of the best long-term strategies for smooth project execution. When you take the time to foster trust and mutual respect, the contractor is more likely to go the extra mile for you, and you’ll find that projects tend to run more smoothly each time you work together. Beyond the logistics, it’s rewarding to have that human component in your work life—knowing you can rely on each other creates a better work environment for everyone involved.

Working with contractors isn’t always easy, but by clarifying expectations and maintaining consistent communication, you set the stage for a more successful project. And when everyone works together toward the same goal, the end result is a finished project that reflects well on both you and the contractor.

xx, Danae

Top Questions Budding Interior Designers Ask, Answered

Design school can be demanding and thorough, but it often misses out on the nitty-gritty of running a business in the real world. If you’re just starting out as an interior designer, it’s only natural to have a ton of questions. And let’s be real—even if you’ve been in the industry for years, there are moments when you wonder how other designers are handling things or if you’re keeping up with the latest practices. So whether you’re just beginning or have been in the industry for years, these questions are for you!


1. How do I set my pricing and fees?

Setting your pricing can feel like walking a tightrope. You don’t want to scare potential clients away with high fees, but you also don’t want to undersell yourself. The good news is, there’s no one-size-fits-all approach—many designers use a combination of pricing models to keep things flexible and fair. For example, you could start with a flat rate base fee for a clearly defined scope of work and then switch to an hourly rate for any additional services or changes beyond the initial agreement. When deciding on your rates, consider factors like your location, experience level, target client, and the complexity of the project. High-end clients in major cities might expect a different pricing structure than a young couple in a small town. It’s all about aligning your value with your market.


2. What is a typical workflow for a design project from start to finish?

A smooth workflow is the backbone of any successful design project. Here’s a typical flow that you can customize as needed:

  • Initial Consultation: Meet with the client to understand their needs, preferences, and budget. This is your chance to build rapport and set expectations.

  • Design Concept Phase: Develop the big-picture vision for the space. This might include mood boards, color palettes, and inspiration images. This phase helps you and your client get on the same page about the direction of the design.

  • Design Development Phase: Now, it’s time to dive into the details! This phase involves creating detailed floor plans, choosing materials, and selecting furniture. You might also develop 3D renderings or conceptual drawings to help clients visualize the space.

  • Procurement: With the design approved, it’s time to order materials, furniture, and decor. Coordinate with suppliers, manage timelines, and keep an eye on the budget.

  • Installation: This is where the magic happens! Coordinate with contractors and oversee the installation to ensure everything aligns with the vision.

  • Project Wrap-Up: After installation, do a final walk-through with the client, address any last-minute tweaks, and make sure they are thrilled with the result. This is also a great time to request testimonials and take professional photos for your portfolio!


3. What social media platforms are most beneficial for interior designers?

Choosing the right social media platform can elevate your business and connect you with potential clients. Here’s a breakdown:

Instagram: A must for interior designers! It’s perfect for showcasing your portfolio with high-quality images, behind-the-scenes stories, and Reels that show your personality and process.

Pinterest: Another visual powerhouse, great for driving traffic to your website and getting your designs in front of people actively searching for inspiration.

Facebook: It can be useful for building a community through groups or promoting your services via local business pages.

Houzz: Fantastic for connecting directly with homeowners looking for professionals and sharing reviews.

LinkedIn: Great for establishing authority, networking with other professionals, and sharing thought leadership content.

YouTube: Perfect if you’re comfortable in front of the camera—share design tips, process videos, or even virtual tours of your projects. 


4. What are the best project management tools for interior designers?

Staying organized and on top of things is key, and there are some fantastic tools out there to help you do just that. For general project management, Asana, Trello, and ClickUp offer great platforms to organize tasks, timelines, and team collaboration. For more interior design-specific needs, tools like Studio Designer, Design Files, Design Manager, and Houzz Pro (formerly Ivy) offer comprehensive solutions for everything from billing and procurement to client communication and product sourcing. Each has its strengths, so it’s worth exploring them to find the best fit for your workflow. 


5. How do I build a portfolio with little or no experience?

The classic “chicken and egg” situation—clients want to see a portfolio, but you need clients to build one. Start by designing for friends or family or even staging rooms in your own home. Take on small, low-budget projects or volunteer to do spaces for local businesses or charity events. Make sure to document everything—high-quality photos are fundamental. And don’t forget to share your process, not just the finished product. Mood boards, sketches, and before-and-after shots show clients how you think and execute.


6. How can I differentiate myself from other designers in a crowded market?

Finding your unique place in the design world starts with a bit of self-reflection. Here’s how to carve out your niche:

  1. Identify Your Strengths: Are you great with bold color palettes? An expert at sustainable design? Know your superpower and lean into it.

  2. Define Your Ideal Client: Knowing who you want to work with can help you tailor your messaging, portfolio, and marketing efforts.

  3. Develop Your Brand Voice: How do you want to be perceived? Fun and quirky? Elegant and sophisticated? Make sure this comes through consistently in all your communications.

  4. Show Your Personality: People connect with people, not just pretty pictures. Use your website, social media, and client interactions to let your authentic self shine through. 


7. What are the best ways to present design concepts to clients?

Presentation matters! Start by setting up templates in Canva or your preferred platform for professional and consistent presentations. Use a mix of samples and swatches, inspiration images, conceptual drawings, and, if the budget allows, 3D renders. Make sure to tailor your presentation style to each client—some might prefer a hands-on approach with physical boards, while others might be more tech-savvy and prefer digital formats.


8. What should be included in a client contract?

A solid contract is your best friend. It should clearly outline the scope of work, payment terms, timelines, and responsibilities. Include a clause on revisions to prevent endless changes without compensation. Make sure to cover what happens if either party needs to terminate the contract and add a section about the handling of delays, like those caused by supply chain issues. The goal is to protect both parties and set clear expectations from the start. You can read more on this in this post


9. How do I deal with clients who have unrealistic budgets or expectations?

When faced with tricky clients who have big dreams but a small budget, clarity is key. Start with a generic estimated budget calculator to help them understand the costs associated with different levels of finishes and furniture. Then, offer tiered proposals that give them options at various price points. This way, they can see what’s achievable within their budget and understand how upgrading impacts the overall cost, but it leaves the decision in their hands. 


10. What tasks should I be outsourcing?

Thankfully, just about any task can be outsourced, from bookkeeping to procurement to social media management. Even technical tasks like CAD drawings and renders can be handled by someone else. Here at Elite Design Assistants, we’ve got a team ready to help with all of that. Whether it’s something you’re not strong at, something you don’t enjoy, or something you simply don’t have time for, outsourcing is a smart way to keep your focus on the creative aspects of your business.


Starting out in interior design can feel like juggling a million things at once, but remember, every experienced designer started where you are. It’s completely normal to wonder how others are managing their processes, and networking can be a fantastic way to gain insights from other industry professionals who are open and willing to share their experiences. But remember, just because others are doing things a certain way doesn’t mean it’s the best way for you at this moment. Embrace your unique journey, be open to trying new methods, reassess from time to time, and trust that you’re finding the path that works best for you. Good luck—you’ve got this!

xx, Danae