Connect with Your Target Market Through Video
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I imagine you’ve been a witness to the increased use of video in business today. As our world continues to gravitate to more of a virtual world video has become a great tool to connect with current and prospective clients. The form of marketing has worked wonders for many businesses including interior designers but as an interior designer how do you best utilize video to engage with your prospective clients?
Here are some great ideas for creating videos your clients will love.
Video a paint consult. Showing your target market your process is a great way to gain trust and start a relationship with them. People may not even realize they need you until they see you in action.
Showcase a finished space you recently designed. People love seeing newly designed spaces. This will showcase your talents as an interior designer.
Bring your target market behind the scenes. Everyone thinks they can be a designer but once they see the multiple moving pieces involved in the day in the life of a designer, they may decide to hire you instead.
Create videos on styling. People love to redesign their spaces so show them great ways to style a bookshelf, coffee table, dining table, fireplace mantel etc.
Video something unexpected and fun such as designing the perfect floral arrangement, creating a one-of-a-kind piece of artwork or adding unique updates to your switch plate and outlet covers.
Video can be fun, but it can also be a little scary for some. Just be yourself and remember, people love bloopers! Video is just like everything else in life … practice makes it easier and more fun.
Please let me know if you need more video ideas. We will have our own videos coming soon!