Start Creating Design Packages for Your Interior Design Business

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For interior design studios that are able to provide the full spectrum of services, it might be tempting to lay out this extensive list of possibilities in order to wow potential clients or reach a broader client base. However, this approach has proven to be overwhelming and cause decision fatigue as clients look for options they can easily understand and choose with confidence.

Limiting the selection to about 3 or 4 design packages makes the exploration process clearer and more concise. In general, these are tiered, both in terms of scope of work and price points. This way your services are accessible to clients with a range of budgets, and they are able to get a quick overview of what to expect from the very beginning.

Each design package should have a name that reflects its level. Some designers like to present their packages with names like Silver, Gold, and Diamond. Others are more descriptive, such as Refresh, Transform, and Renovation. Take inventory of the services you want to promote, group them, and then decide on the most suitable name. Here are some examples of popular package concepts to get you inspired:

  • Designer On Demand: Hourly Video Call Consultations

  • Vision Boards: Clickable Shopping Lists

  • E-Design: Complete Virtual Service

  • Color & Material Selection: Fabric and Finishes

  • Home Styling: Art and Accessories

  • Custom Curation: Furnishing & Decor

  • Full Service Design

  • New Construction and Remodels

  • Home Staging: Prep for Sale

Some design packages can be offered on a flat fee basis, per room or square foot, and many clients feel more comfortable knowing exactly how much the total investment will be. On-site services, especially those that include construction work, require a more thorough study in order to provide a realistic quote.

Bundling services into packages also guarantees you a worthwhile amount of work and allows you to establish practical processes for you and your team to execute. And the more you repeat these processes, the more streamlined they’re going to become, which translates into higher profits.

Remember:

  • Design service packages that best represent your studio’s specialties or niche

  • Be clear about what deliverables, formats, and revisions are included

  • Charge an additional hourly rate for client requests outside the package scope

Let prospective clients know you’re available for a discovery call in order to assist them in determining which package best fits their needs. You may wish to offer online booking for a free 15 minute initial video call consultation.

Finally, as with all aspects of running your business, it's a good idea to occasionally analyze the results of the design packages you're offering, see what's working and what's not, and make adjustments as necessary.

xx, Danae