TikTok for Interior Designers
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Whether you're a seasoned TikTok user or a hesitant newcomer, the platform's massive user base of over a billion active users offers interior designers an incredible opportunity to grow their businesses. And despite the myth that TikTok is solely the domain of Gen Zers, it has evolved into a treasure trove of culinary, fashion, artistic, and interior design content, attracting a more diverse viewership demographic. Kelly Wearstler, Jonathan Adler, and Studio McGee are just a few of the notable designers who recognize its potential. Dedicating just a bit of time each week to creating video content that puts a spotlight on your firm and projects can pay off. Here are some ways that you can utilize TikTok to boost your business.
Showcase Your Design Skills
One of the best ways to use TikTok as an interior designer is to showcase your design skills by creating videos that highlight your work. You can film yourself walking through your latest project, showing off the details of the design and explaining your thought process behind it. You can also create time-lapse videos that show the transformation of a space from start to finish. These kinds of videos can help potential clients get a better sense of your style and capabilities as a designer.
Share Design Tips and Tricks
Another way to use TikTok as an interior designer is to share design tips and tricks with your audience. You can create short videos that show how to style a bookshelf, mix patterns, or incorporate statement pieces into a room. Sharing your expertise and knowledge can help you establish yourself as an authority in the field, and can also attract new followers who are interested in learning more about interior design.
Collaborate with Other Creators
TikTok is a great platform for collaborations, and interior designers can benefit from teaming up with other creators to promote their businesses. You can collaborate with other designers, influencers, or brands to create videos that feature your work or highlight your products. You can also use TikTok to collaborate with other professionals in the industry, such as architects, contractors, or painters, to create content that demonstrates your collective skills.
Share Your Personality
Interior design is a creative field, and to stand out and connect with potential clients on a personal level, you can share your personality on TikTok. Incorporating humor and sharing your interests and personal stories can help build a loyal following and increase visibility. This approach can make you more relatable and approachable, building trust and differentiating your brand from others in the industry.
Use TikTok to Sell Your Products
If you have a product line that complements your interior design services, you can use TikTok to promote and sell those products directly to your audience. For example, if you sell custom-made furniture, you can create videos that show off the details of each piece and explain how it can enhance a space. You can also use TikTok to promote sales or discounts on your products or to feature items for which you receive a commission.
Offer Design Services Through TikTok
Finally, you can use TikTok to offer design services directly to your audience. You can create videos that explain your design process or offer virtual design consultations to your followers. By offering your services through TikTok, you can reach a larger audience and attract new clients who are interested in your work.
Part of the challenge is, of course, getting discovered in the first place. So, to get found – and followed – on TikTok, try the following strategies:
Use relevant hashtags to describe your content
Participate in viral trends and challenges
Collaborate with other creators to reach new audiences
Engage with your audience by responding to comments and following other users
Post regularly to build momentum
Choose captivating thumbnails that capture the essence of your video
Analyze your metrics to create more of the content that your audience enjoys
While most of your followers may never become clients, building a follower base and engagement will create greater visibility and credibility for your business, increasing the chances of word-of-mouth referrals (i.e. shares). Budget a realistic amount of time on the types of videos that make sense for your specialty or niche, be consistent, and you just might go viral!
xx, Danae