Attract More Clients with Your Brand!
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As an interior designer, your brand is you. You will attract clients just by being you and I know for some creating a brand around themselves and their ideal client isn’t easy.
So how do you create your brand?
In order to really start honing in on your brand ask yourself these questions.
1. Who is my ideal client & what style do they like?
2. What have been my favorite projects to work on and why?
3. What type of client do I resonate with most?
4. What kind of person am I and what do I love besides interior design?
Once you’ve answered these questions look at your answers. It’s very important that they align with each other and here’s why. I can say my ideal clients are young wealthy couples who are attracted to luxurious designs but if I resonate most with middle-aged couples who live on the coast and love a beachy design then there is an obvious disconnect there that needs to be addressed. Once you are sure that the answers to the questions above make sense implement some of that into your brand. For example, if you specialize in coastal interiors then your brand should have a coastal feel. Create a brand mood board complete with colors, images, quotes, etc. Pinterest is great for inspiration.
Once you’ve created a brand mood board start writing some copy about your brand. First write a story about you – who are you – to use on your About Us/Me page of your website.
Your About Us/Me page is your brand, your story, what makes your business so unique? Why should people do business with you? What do you have to offer?
Your About Us/Me page should be written in a conversational tone and include:
1. The story behind how your business was started.
2. The services and/or products you provide.
3. How you benefit the customer.
4. A call to action such as entering their email for a newsletter or leaving your phone number for them to call you.
Use your About page in your marketing, in your branding, on social media – update it and post bits and pieces of it throughout social media. Write a blog post or newsletter article about your About page. You really can use it as a marketing tool to create customer awareness and attract new business.
If you need help writing your About page consider hiring a copywriter or content marketer to help you. They know what they are doing and can take your thoughts and turn them into a lead generating piece of copy!
You are an interior designer so almost more important than good copy are good images. Highlight your portfolio on your social media. Create a story with your images and visually entice your ideal client to want to do business with you. Facebook, Instagram and Pinterest are great platforms to showcase your work.
Need a more in-depth idea of what your brand should look like? Ask yourself the following questions.
What do you sell?
What are you really selling? For example - you may think you sell financial planning but really you are selling peace of mind.
What is your target market? Is this market small enough – would you be better served to narrow your focus and go after a niche market?
What are the characteristics of your target market?
What are the characteristics of your company?
What would your company look like if it were a person?
What would your company act like if it were a person?
What makes your company unique?
What need does your company fulfill? Or what problem does your company solve?
How do you want your target market to see your company?
Write down the answers to the questions above and start formulating your true brand. The brand that is going to attract customers and the brand that is going to move you toward success!
Remember, your brand is the mark you want to leave on the world.
Use your brand in all aspects of your marketing. Need help? You can always contact us at www.elitedesignassistants.com.
Enjoy the adventure of branding!
Danae