Generating Interior Design Client Leads

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In working with interior designers I’ve found that one of their least favorite things to do in their business is marketing for clients, i.e. generating leads. They love creating beautiful spaces but don’t love having to spend time chasing potential clients. Here are some great tips for generating more leads for your business without losing your head!

1.       Start an email list. I know several designers that get clients simply from the email list they have built. Add an opt-in for people who visit your site to subscribe to your email list and offer them a freebie for subscribing – maybe a style quiz or a design guide of some sort. Use Mailchimp or other user-friendly email platform to capture and send out a weekly email of your offerings.

2.       Concentrate on one social media platform. Sometimes it’s easier to focus on generating business from one platform and doing that platform really well then it is to half-ass a bunch of platforms. Persistency and consistency are the names of the game on social media.

3.       Start a Facebook group. Start drawing your target market to your Facebook group where you can discuss your services, show examples, offer advice and get people excited about working with you by connecting and getting to know them.

4.       Create a 5-day challenge. Entice people to use your service by creating a free challenge of some sort. It could be a 5-day room challenge or more specifically a 5-day home office challenge or 5-day master bedroom challenge. Something that fits with your target market and would get them involved.

5.       Use a lead funnel. Lead funnels are a great way to generate leads but do cost money and are best set up by experts, unless you know what you are doing. They use Facebook or Google Ads to generate leads to your inbox. These are typically automated in such a way that they work even while you sleep!

 Any or all of these are excellent ways to get new clients. At the end of the day, time is money and if you are able to fit this into your schedule then do it! If you are not, you may want to consider hiring an experienced virtual design assistant to help you grow the business of your dreams!