Tiny Offers to Create Passive Income

I’ve been doing a lot of research on ways to generate passive income by selling digital downloads and some of the research I’ve come across has been very interesting.

One leading digital marketer has been teaching her clients NOT to offer freebies. Yes, that’s right. Even though the popular rule of thumb is to offer a freebie in order to get in front of your target market, this particular digital marketer has found that by offering freebies we are just attracting consumers who are online collecting freebies.

She suggests that we offer tiny offers, whether they be $17 or $27 or $37 … I’m really not sure why they all end in 7 but this is what she recommends. She said that we are more likely to attract our ideal client when we offer them something of value at a small price. They are more likely, than someone who grabbed our freebie, to purchase more from us in the future.

So why does she believe this? When we offer something for free we are potentially attracting way too many of the wrong type of prospects … if someone isn’t willing to spend $27 with us they most likely won’t be willing to spend any money with us. Now I realize that all interior design firms are different and depending on your target market and if you are looking to offer digital downloads this may not pertain to you.

I did find it ironic that she was teaching me about her practice on a Masterclass that she offered for FREE, but that is a discussion for another day. I do know people who have built a successful business offering freebies … offering tiny offers is just an alternative approach to generating more income.

So how does this work? Let’s say you have some valuable information that you are just giving away on your website as a digital download, now you attach a price to it and sell it. I’ve seen designers sell pdfs of design plans, choosing the right paint colors, tips on how to design a room and tips on how to manage their own construction. There are a lot of DIYers out there looking at interior design websites every day and some of them might just purchase your download. After purchasing your download they may just decide to do business with you, and if they don’t, well you still made a bit of cash from their download purchase.

For those of you looking to create passive income, creating valuable downloads and selling them is a great way to increase revenue, increase exposure and increase interest in your business.

Are you ready to start offering a tiny offer? Shoot me an email and let me know how we can help!

XX, Danae