2020 Digital Marketing Trends
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According to Forbes Magazine, the amount spent on digital marketing in 2020 is expected to reach $1.3 trillion dollars! I said dollars … not doll hairs. That is a ton of money! So what are the trends that interior designers should consider to get their brands out there?
1. Video, video and did I mention video? Video is going to continue to be a very popular way to get your brand in front of consumers. People love to watch videos and your audience wants to get to know you and how you work.
2. Partner with an influencer. Perhaps you are not a fan of video and you’d rather partner with someone who already has a large following. Influencers allow their audience into their daily lives and their audience trust them. Be sure to choose an influencer who can accurately represent your brand in order to reach the target market you desire.
3. Virtual Reality. You can use virtual reality to give tours of the projects you are working on. The real estate industry has been using this tool for a few years now and it’s going to continue to grow in popularity.
4. Shoppable Posts. People want to be able to click on something they like and purchase it. Create shoppable blog posts or posts to share on Instagram and Pinterest. This is a great way to create passive income.
5. Polls and Quizzes. People love interaction. Create a fun style quiz or interior design trend poll and use it as a way to capture email address for your email subscriber list. It’s a great way to grow your email list and engage your target market.
6. Voice Search. The popularity of Alexa has created an opportunity to use long-tail keywords that are worded more like phrases in SEO. So instead of the key words coastal design in California, the long-tail keywords would be Where are the best coastal design interior design firms in California?
These are all great marketing ideas to implement into your business to keep your brand fresh and desirable. Have fun with it and attract more clients along the way.