10 Tips to Attracting More Clients
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I get this question A LOT. So I took some time to put together this list of ways that you can attract more clients right now.
Below are some ways I’ve seen other interior designers continue to stay in front of clients and continue to offer services that will keep their businesses thriving, even in uncertain times.
1. Nurture that email list! Spend some quality time creating some really heartfelt and genuine emails to send to your contact list. Create emails that let your subscribers know that you understand what they are going through, you are here for them if they need anything and outline the ways you can still help them. Start an email series right now that will help them.
2. Offer virtual consultations. Let clients know how they can work with you. You may be surprised how many people just need a consultation right now, with things opening back up and slowly returning to normal. People are wanting to refresh their homes!
3. Create shoppable concept boards and renders. Share your favorite products and make money using affiliate links. People who shop your style may be more inclined to work with you.
4. Share your portfolio. Start inspiring people with your work and share what makes you happy about what you share.
5. Update and share. It’s time to get caught up on housekeeping issues like updating your portfolio, creating content, organizing your processes and share what you’ve learned. People connect to you and your story … share your story and how you are growing and changing.
6. Share your e-design services. Share how people can work with you, outline this process and make sure your target market is aware that you are open for business. Share your in-person and remote services. However you are working with clients at this time, share it!
7. Create interest. Write a blog post about why now is a great time to update your home, or how interior design can affect your mood or about the psychology of color. Write intriguing posts relevant to the times to get people interested in your brand.
8. Continue to educate yourself. It’s always a great time to start listening to an interior design podcast or to get continuing education through interior design platforms. Many of them are offering free video conferences and webinars at this time. Use what you learn to attract more clients.
9. Create videos. People LOVE video….so try to create some fun videos about refreshing a space, your process, choosing the right rug or something else that you know your target market will love.
10. Be real. You will attract the clients you are looking for just by being yourself. Stick with a positive message, share a sneak peek into your life and use humor (if that’s your thing). Sometimes we are afraid to be ourselves but it’s only when we are ourselves do we find growth.
Our world will forever be changed so we have to adapt and grow. We will be stronger and our industry will thrive.
Stay safe & well!
XX, Danae