How To Build Stronger Relationships With Your Clients
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Happy Wednesday!
There is nothing more important than your relationship with your client.
There are several reasons why you should strive to build the best possible relationship with your client, from the experience being awesome for both of you, to them possibly hiring you again when they have a new project or get a new home. And also, referrals! Referrals are the best!
Sometimes it can be hard to call in the right client and if you’re struggling with that, please read our blog from a few months ago called 3 things you can do connect with your ideal client online.
We all know the horrors of having a nightmare client that you just DON’T mesh with, and I do not want that for you…
I want you to be SO excited to work with them and even just spend time with them. They respect you and see you as the expert, but also really just want to hang out with you too!
Here are a few tips for building stellar relationships with your clients.
It’s possible I’m repeating myself here but that’s ok because it’s so important. Find aligned clients that you want to work with! People you would want to spend time with outside of their project. If you don’t like who they are as a person it’s probably not going to go well...hard truth! If your personalities clash, then you are setting yourself up for a tough project with less than stellar communication.
Be straightforward and honest in the beginning: Be very upfront about your strengths and what you will be hiring out for their project.This is a good time to explain all of the rules and boundaries about working with you. If you don’t want your clients texting you, make sure you communicate that you only respond to emails and how long it will usually take you to get back to them. Boundaries are important.
Explain the process and pricing in detail: Explain how pricing works with them. There are lots of opinions on whether you should disclose product markups and no matter what you decide to do that’s completely fine, but make sure to let them know how you do things in as much detail as you feel comfortable. If you will be doing the buying, make sure to inform them that items will be bought through you and should not be purchased outside.
Get a clear budget: I know I’ve had clients express that they don’t know what their budget is. If that’s the case, give them an idea of what it might cost to furnish their space. I suggest giving a range and explain that you will keep them updated, but getting a firm number from them is really the best for everyone involved. If their budget is too low, be honest and clear about how it won’t be enough for the quantity and look they are going for. The last thing you want is a misunderstanding involving money.
Talk to them about their style: And get to know it well. If you only do a particular style then you’ll want to let them know upfront so they know what to expect. Most likely if you are an established designer then they probably hired you because of your style and this won’t be an issue. If you do all styles and just need to know what they like, make sure you are both on the same page with that and you fully understand their style. If you don’t understand or if their inspiration photos are all over the place, let them know that you need more clarity.
Listen: Listen as closely as you can to everything that they say and find out what is important to them. This goes beyond just filling out a questionnaire but really listen to their emotional needs so that you can fulfill them.
Mid-project check in: Check in frequently and ask them how they’re enjoying the process and if they have any hang ups, address them so that you are on the same page before continuing on. The last thing you want is to find out they are unhappy about how the project progressed when you’re at the end and it’s too late.
Exit-interview: Similar to someone leaving a corporate job, it’s a good idea to do an exit interview with your clients to tie up any loose ends and ask them what they liked and didn’t like. This is not only great for them but you will know what went smoothly and what didn’t which can help you with future projects.
Client gift: Give them a special gift at the end. It can be the same thing for each client, but the more personal you can make it the better. What would be most meaningful for them? For ideas, check out a past blog, 20 fun and unique client gift ideas.
I can’t wait to hear how your client relationships improve!
XO, Danae.