Get More Clients with Elite Marketing

Are you in the market for more clients? I’ve been hearing from a lot of designers that they are now focusing on their branding and marketing strategies, coming up with an ongoing process that allows them to have a consistent funnel of clients.

We have become well-known in the interior design industry, and while a lot of our clients are looking for assistance with the below, we ALSO offer a variety of marketing services!

Our Popular Services

• 3d renders

• drafting

• construction docs

• sourcing

• administrative

• online business management

• bookkeeping

• copywriting

• social media

Our Marketing Services:

• marketing strategy

• branding

• creating logos

• web design (Squarespace, Wix, White Label WordPress)

• graphic design

• e-commerce

• SEO

• advertising

• influencer marketing

Our virtual assistants have several years of experience with these services. We are noticing an increased demand for marketing services and the great news is, we can help! So, whether you are a new interior designer needing marketing and branding or an established designer who is rebranding and/or needs marketing assistance, please let us know.

We can get you in contact with one of our marketing experts for complimentary calls so that you can determine if our services are right for you!

For more information on those services and some of the experts on our team that offer these services, please see the portfolio section of our website with the link below.

 xx, Danae

5 Common Mistakes Interior Designer Make and How to Bounce Back From Them

Like any creative profession, the interior design business comes with a learning curve where trip-ups are just part of the journey. The truth is that so many designers have been there, so the important thing is to learn from our missteps, bounce back, and avoid them in the future. If you’ve found yourself stumbling through some of these, don’t worry! Here’s how to rebound from five typical interior design mistakes and set your practice up for smoother sailing.

1. Cutting into Your Earnings to Maximize Client’s Budget

Mistake: It can be tempting to lower your fees or choose cheaper solutions to stretch the client’s budget further, potentially at your own expense.

Bounce Back: You may be able to fairly mark up other lower ticket items at a higher percentage while remaining true to the agreed budget to compensate a bit. And if it’s the client who keeps pushing boundaries, it might be time to sit down and revisit the budget and scope together. If you’ve already taken a hit on a project, chalk it up to experience. Next time, factor in your desired markup right from the start, so you know the real budget you have to work with for client costs–and stick to it!

2. Skimping on Quality

Mistake: Trying to save some pennies by choosing less expensive materials or furniture can end up disappointing your clients — and they might need replacements sooner than expected.

Bounce Back: Take the time to chat with your clients about the value of paying a bit more for quality that lasts and looks fantastic long-term. It’s all about helping them understand that an investment now can save headaches later. Plus, setting a minimum quality standard for your projects will help you always source from reliable suppliers.

3. Not Tracking Your Time

Mistake: If you’re not keeping an eye on how many hours you’re pouring into a project, you might end up undercharging and overworking.

Bounce Back: It’s never too late to start! Begin tracking your time now, even if it’s midway through a project. Begin with the basics, logging hours per project. As you get the hang of it, break your time down by task within each project. This not only helps with accurate billing but also gives you invaluable insights into managing your time more effectively.

4. Having a Short, Vague Contract

Mistake: A contract that’s too brief can leave too much up in the air, leading to miscommunications and project scope creeping out of control.

Bounce Back: If you’re mid-project and things are getting muddled, try clarifying terms now — many clients appreciate the initiative. For future projects, team up with a legal expert to craft a contract that covers all the bases clearly and comprehensively. This will keep both you and your client on the same page from the get-go.

5. Starting and Stopping Too Many Initiatives

Mistake: You’re trying to stay up to date with industry trends. But frequently changing business strategies or marketing efforts can result in wasted resources.

Bounce Back: Take a step back and evaluate what’s worked and what hasn’t. Stick to one or two new strategies at a time and give them a chance to work before you tweak them. Crafting a solid, long-term business strategy and committing to it will help ensure your efforts are cohesive and impactful. Give each new marketing or business initiative enough time to show results.

Remember, each hiccup is a stepping stone to becoming a better designer, and things are only looking up from here. Keep up the fantastic work—you’ve totally got this!

xx, Danae

A Mini Morning Marketing Session for Interior Designers

Let's face it - marketing might not be your forte. It's tough to navigate the promotional world when your passion lies in creating beautiful spaces. Therefore, we wanted to take a little time this morning to share a few insights on easy ways to effectively market your design business and share some great resources and tools tailored specifically to help interior designers like you with marketing. Ready to dive in?

Building Your Portfolio:

Your portfolio is your visual resume and a great tool for attracting clients. Showcase your best work in a professionally curated portfolio that highlights your design aesthetic, creativity, and attention to detail. Invest in high-quality photography to capture your projects in their best light and consider creating a digital portfolio website to showcase your work online.

Helpful Tool: Maximizing Photoshoots for Interior Designers Mini Guide

This comprehensive guide provides insider tips and tricks for maximizing photoshoots and capturing stunning images of your interior design projects. From styling tips to camera settings to downloadable business forms you need when hiring photographers, this guide will help you showcase your work and create a portfolio that stands out from the crowd.

Increasing Social Media Presence:

Social media is a powerful marketing tool for interior designers. Use platforms like Instagram, Pinterest, and Houzz to share photos of your work, engage with followers, and connect with potential clients. Consistency is key, so aim to post regularly and use relevant hashtags to increase your visibility.

Helpful Tool: The Hashtag Handbook for Interior Designers

This handbook is your ultimate guide to mastering hashtags on social media. Learn how to choose the right hashtags to reach your target audience, increase engagement, and grow your following on platforms like Instagram and Pinterest. With these expert tips, you'll be able to elevate your social media presence and attract more clients to your interior design business. This handbook also includes over 300 industry-related hashtags! 

Utilizing Physical Promotional Items:

In addition to digital marketing, don't underestimate the power of physical promotional items to advertise your interior design business. Branded merchandise like tote bags, mugs, and notebooks can serve as stylish and functional marketing tools that help you stay in the front of your client's mind. 

Helpful Resource: Custom Promotional Items

We partner with a promotional item vendor that can find any items you’re wanting to promote your interior design business. Whether you're looking for stylish tote bags to carry your design samples, chic mugs to gift to clients, or elegant notebooks for jotting down design ideas, we can find it! Follow the link below to take our Promotional Product Questionnaire to figure what items best fit your needs.

By investing a little time into your marketing and choosing helpful tools and resources that can streamline the process, you don't have to be an expert in marketing, you can continue pursuing your passion - designing beautiful spaces, you just get to show it off a little more. 

Happy Marketing! 

xx, Danae

8 Networking Tips for Introverted Designers

Networking can be a challenge for anyone, but it can be even more so for those interior designers who identify more with introverted traits. The thought of engaging in conversations with strangers, pitching ideas, and making small talk at industry events might seem daunting or downright exhausting. So let’s look at why it’s worth the effort, and how to make it a bit easier on yourself.

More than just exchanging business cards, networking allows you to share ideas, gain fresh insights, and stay abreast of the latest trends and technologies. And this can lead to project collaborations, mentorship opportunities, and even friendships. In an industry where reputation and word-of-mouth are invaluable, building a robust network can be your most powerful marketing tool. You're essentially expanding your reach and potential client base without the overt push of traditional advertising. So, while it may be out of your comfort zone, the long-term benefits of networking can far outweigh the initial discomfort. With this in mind, let's dig into some practical, manageable strategies to help you build meaningful connections.

1. Start Online

The digital world offers a comfortable starting point to connect with others. Social media platforms, forums, and online communities dedicated to interior design are great places to begin. You can engage in discussions, share your work, and comment on others' projects at your own pace. Instagram, Pinterest, and LinkedIn, for example, all have promise. You can join interior design groups and participate in discussions. The key here is to be consistent and genuine in your interactions.

2. Prepare Your Elevator Pitch

An elevator pitch is a short, persuasive speech about yourself and your work. Having one prepared can ease the stress of starting conversations. Your pitch should be concise, lasting no more than 30 seconds, and clearly articulate who you are, what you do, and what makes your work unique. Practicing your pitch will make you feel more confident when the opportunity arises to introduce yourself.

3. Choose Smaller Events

Instead of heading straight to large-scale conferences or networking events, why not start smaller? Smaller workshops, seminars, or local meet-ups can be less intimidating and offer a more relaxed environment to connect with others. These settings often provide more opportunities for meaningful conversations and connections that can be nurtured over time. 

4. Be a Listener

One of the strengths of being an introvert is the ability to listen. Use this to your advantage by showing genuine interest in what others have to say. Asking open-ended questions can keep the conversation flowing and take the pressure off you to do all the talking. Listening attentively can help you learn more about the industry, discover new opportunities, and understand how you can offer value to others.

5. Leverage Your Existing Network

Your current connections can be a goldmine for networking opportunities. Reach out to friends, family, and acquaintances who might have connections in the interior design world. A personal introduction can feel more comfortable than approaching someone cold. Plus, being referred by someone they trust can make the new connection more open and welcoming.

6. Follow Up

After attending an event or having a promising conversation, always follow up. A simple email expressing your appreciation for the conversation and your interest in keeping in touch can go a long way. Following up not only shows professionalism but also helps to solidify the connection you've made. It can be helpful to mention something specific from your conversation to remind them who you are.

7. Set Realistic Goals

Before attending any networking event, set a few realistic goals for yourself. It could be as simple as having three meaningful conversations or connecting with a specific person. Setting goals can give you a sense of purpose and make the event feel more manageable. Remember, quality over quantity is key, especially when you're just starting to push your networking boundaries.

8. Take Care of Yourself

Networking can be draining, especially for introverts. It's important to recognize your limits and give yourself time to recharge. Don't feel obligated to attend every event or stay until the end. It's okay to step outside for a break or to limit the number of events you attend within a certain period. Prioritizing your well-being will help you be more present and engaged when you do choose to network.

Networking as an introvert in the interior design industry doesn't have to be overwhelming. Remember, quality often trumps quantity when it comes to networking, so focus on making meaningful connections that align with your goals and values. And who knows? Putting yourself out there might just turn those jitters into unexpected joys.

 xx, Danae

6 Interior Design Risks Worth Taking

Do you tend to play it safe as an interior designer? That’s a fantastic quality to have in many situations. For example, you wouldn't dream of leaving budgets, timelines, or contract clauses up to chance. But growing your business and crafting outstanding designs means knowing when to stick to the rules and when to throw the playbook out the window. Here are six times it’s worth taking a risk, both in running your design business and your designs themselves.

On the Business Side

1. Specializing in a Niche Market

The prospect of narrowing your focus might initially seem counterintuitive, risking the alienation of a broader client base. But here’s the thing - carving out a niche for yourself actually helps you stand out to the perfect clients. Being known as the go-to person for, say, eco-friendly spaces or high-tech offices? That’s gold.

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2. Charging for Consults

Asking for money right out the gate can feel awkward and awaken imposter syndrome. But this strategy serves a dual purpose. It underscores the value you bring to the table, ensuring clients are invested from the get-go, and sifts through to serious inquiries, saving you precious time and energy.

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 3. Delegating to an Assistant

Letting go of the reins a bit and delegating doesn’t have to mean losing your vision in the mix. It means you get to focus more on design and less on the nitty-gritty. And who knows? An assistant might just bring fresh ideas and energy to the table.

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In Your Designs

4. Incorporating Vintage Items

Sure, sticking to the latest trends from popular stores might seem like the safe choice, but sprinkling your designs with a few choice vintage pieces? That's where the magic happens, adding layers of depth and story to a space.

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5. Unusual Color Combinations

Neutrals and played-out color combos feel safe, but throwing in an unexpected pop of color can turn a room from "just nice" to "wow". Think a splash of neon in a sea of pastels or a dark, moody wall in a room full of brights.

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6. Mixing Patterns and Materials

Yes, there's a fine line between eclectic harmony and chaotic clashes when it comes to blending textures, patterns, and materials. But with a discerning eye, the combination of different woods, metals, fabrics, and more can create a sensory feast.

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Taking Smart Risks

So, how do you dive into these risks without sinking? It all starts with having a solid base—like a well-oiled workflow—and then setting aside a little playground for creativity. Allocate a portion of each project's timeline just for trying out new things. This way, you're not running off course; you're exploring potential within reason. Getting your hands on physical samples and leveraging 3D renders lets you test-drive your daring ideas before going all in. And when you're eyeing those bigger business moves? Start small. Do a bit of research into the market, and maybe even chat with a business guru. It's all about smart risks that let your creativity—and your business—soar.

Ultimately, the essence of interior design thrives on creativity, innovation, and a touch of daring. While risks come with their own set of fears and potential setbacks, they also open doors to breakthroughs and professional wins. Maybe the question isn't whether you can afford to take these risks, but rather, can you afford not to?

xx, Danae

Unlock Your Freelance Potential: The Six-Figure Virtual Business Roadmap Mastery Course

The allure of freelance work is undeniable. The freedom to be your own boss, the flexibility to choose your clients and projects, and the promise of financial success—it's a dream many aspire to achieve. But let's be real, navigating the freelancing landscape can be daunting. How do you stand out in a sea of competitors? How do you ensure consistent income while maintaining work-life balance? If you've ever found yourself pondering these questions, then look no further. Our Six-Figure Virtual Business Roadmap Mastery Course is here to guide you every step of the way, whether you are wanting to take your first steps as a virtual assistant or are a seasoned pro looking to grow your side-hustle.

Imagine a Life Where You Can...

• Be Your Own Boss: No more answering to a supervisor or adhering to someone else's schedule. With our course, you'll learn how to take the reins of your career and carve out your own path to success.

• Enjoy the Financial Rewards: Achieving six-figure success is not just a pipe dream—it's within your reach. Our course will equip you with the tools and strategies needed to command the rates you deserve and enjoy financial stability.

• Choose the Clients and Projects: Tired of working on projects that don't excite you? Say goodbye to mundane tasks and hello to fulfilling work. Learn how to attract clients and projects that align with your passions and expertise.

• Achieve a True Work-Life Balance: Gone are the days of burning the midnight oil and sacrificing personal time for work. Our course will show you how to optimize your workflow, allowing you to achieve balance and reclaim your time.

What You'll Learn

1. Niche Selection and Branding: Discover how to identify a profitable niche and position yourself as an expert in your field. Build a personal brand that attracts high-paying clients and sets you apart from the competition.

2. Crafting Irresistible Proposals: Master the art of writing proposals that win clients' trust and convert prospects into paying customers. Learn how to communicate your value effectively and land more projects.

3. Pricing Strategies for Profit: Set your rates strategically to ensure you're compensated fairly for your work. Strike the perfect balance between profitability and client satisfaction.

4. Finding and Attracting Clients: Utilize proven strategies to expand your reach and connect with clients who appreciate your skills. Learn how to leverage online platforms and networking opportunities to grow your client base.

5. Streamline Workflows and Productivity Hacks: Maximize efficiency with time-saving tools and workflows. Discover productivity hacks that will help you take on more clients and increase your earning potential.

6. Client Relationship Building: Cultivate strong, lasting relationships with your clients. Learn how to communicate effectively, exceed expectations, and turn satisfied clients into loyal advocates for your business.

7. Financial Management for Freelancers: Take control of your finances and secure your financial future. Learn how to manage your income, budget effectively, and plan for long-term success.

8. Scaling Your Freelance Empire: Discover the secrets to scaling your business while maintaining quality and client satisfaction. Learn how to delegate tasks, hire subcontractors, and expand your service offerings.

Why Choose Our Course

• Proven Success: Our instructor, Danae Branson, is an industry expert and is eager to share her insights with you. Benefit from years of experience and learn from her triumphs and challenges.

• Actionable Insights: Forget theoretical fluff—our course is filled with practical, real-world advice and actionable steps that you can implement immediately. No more guesswork, just results.

• Community Support: Join a community of like-minded freelancers who are on the same journey as you. Receive ongoing support, encouragement, and inspiration from your peers and mentors.

Lifetime Access:

You have lifetime access to all course materials and updates. Stay at the forefront of the freelance industry and continue to hone your skills as the industry evolves.

Don't let the uncertainty of freelancing hold you back. It’s time to find a life of abundance, flexibility, and creative independence! With our Six-Figure Virtual Business Roadmap Mastery Course, you'll have the roadmap to success right at your fingertips. Enroll today and take the first step towards a brighter, more prosperous future.

Six-Figure Virtual Business Roadmap Mastery Course

Whether you want to become a virtual assistant or are looking to grow your existing virtual business, this course is designed to not only supply you with the knowledge, skills, and confidence needed to succeed as a virtual assistant but also teaches you how to build and run a successful virtual business that can reach the coveted milestone of a six-figure income.

✓ 5+ Hours of Video Content

✓ 60-page Workbook

✓ Templates and Sample Contracts Resources

✓ Facebook Networking Group

✓ Unlimited Lifetime Access

Productivity Hacks That Are Actually Backfiring

When your creativity is on the clock, productivity hacks can seem like the much-sought-after holy grail of efficiency and time management for interior designers. The market is flooded with books and courses promising to unlock the secrets that will finally make all of the facets of your work fall into place. Of course, there's always room for growth, learning, and fine-tuning our routines. But there are some so-called productivity hacks circulating out there that, if not approached correctly, might paradoxically hinder your progress. Let’s look at six examples!

1. Excessive Multitasking

The ability to juggle client meetings, design drafting, and supplier negotiations all at once seems like a superpower. The truth is that, just like we don’t have chameleon eyes, our brains aren't wired to handle multiple tasks effectively at the same time. Research suggests that multitasking can lead to reduced quality of work, increased stress levels, and even a drop in IQ comparable to missing a night's sleep. For tasks that require deep thought and creativity, like designing a living space, focusing on one task at a time ensures the highest quality of work and innovation.

2. Zero Inbox Policy

The famous zero inbox policy is supposed to eliminate the stress of a cluttered email inbox by keeping it empty or nearly empty at all times. While this sounds ideal, the constant checking, sorting, and managing of emails to maintain an empty inbox can become a massive distraction. It interrupts the creative flow essential for interior designers, pulling their focus away from design work to attend to an endless stream of emails. Scheduling specific times for email management can help maintain focus on design projects without the stress of an inbox calling your name.

3. Social Media Scheduling

Hear me out on this one. I’m absolutely in favor of batch-planning your posts with a neat content or editorial calendar. However, an over-reliance on scheduled content risks making your brand feel impersonal and disconnected from your audience. Engaging with followers in real-time, sharing behind-the-scenes glimpses into your design process, and leaving a little room for the spontaneity of real life can foster a stronger, more genuine connection with your audience, even if it means spending a bit more time on social media.

4. Skipping Breaks to Work Through

The myth that working longer hours without breaks boosts productivity is just that—a myth. Especially for interior designers, whose work demands high levels of creativity and problem-solving, taking regular breaks is essential. Skipping breaks can lead to burnout and a noticeable decline in the quality of your designs. Short breaks throughout the day can refresh your mind, boost creativity, and ultimately enhance the quality and productivity of your work.

5. Overusing Digital Tools

Relying too heavily on digital tools for inspiration can limit exposure to tangible elements that might spark creativity. While software and apps can be incredibly helpful, over-reliance on them can stifle creativity. Sometimes, stepping away from the screen and working with physical models, sketches, or just playing with physical samples can spark inspiration in ways that digital tools cannot. Balancing the use of technology with traditional design methods is where it’s at.

6. To-Do Lists

Here’s another example of how it all depends on how it’s done. Creating to-do lists is a basic organization tool. But some designers actually procrastinate more by categorizing and segmenting their to-do’s in different ways when what they really need to do is dig in. Sound familiar? Try prioritizing a few key tasks each day that will make a significant impact on your projects and lead to more focused and high-quality work.

At the end of the day, every interior designer is unique, with different rhythms, preferences, and work styles. Experimenting, reflecting, and adjusting your approach based on personal experience and well-being is key to finding a sustainable and effective productivity strategy. Remember, the goal is not just to do more in less time but to enhance the quality and creativity of your work while maintaining a healthy work-life balance.

xx, Danae

Mastering the Art of Virtual Client Presentations: 12 Key Ways

More and more, interior designers are opting for virtual design presentations, not just for their efficiency but also for the technological tools they offer. Given the crucial role these presentations play in forging client relationships and setting the project's design course, you want to have them down to a science. Today, I’m here to break down how to refine your virtual presentation skills to perfection, ensuring every slide strengthens your connection with your clients and clearly communicates your vision.

1. Choose Your Tools

For crafting those eye-catching presentations, programs like Canva, PowerPoint, Google Slides, and Milanote are some go-to choices. They offer versatility and feature user-friendly design capabilities. When it's time to present, platforms like Zoom, Google Meet, and Microsoft Teams are the frontrunners, all supporting the essential screen-sharing feature.

2. Format for Impact

A 16:9 aspect ratio is your best bet for a seamless full-screen experience across different devices. High-resolution content (think 1920x1080 pixels) ensures your designs are crisp and clear, both on screen and if printed. Discreetly embedding your logo on each slide adds a professional touch without being distracting. And don't forget the power of a strong opening with a cover page and a gracious closing with a "Thank You" page.

3. Tailor Your Templates

Starting with a well-crafted template ensures consistency, efficiency, and professionalism. But remember, customization is key. Each presentation should be a reflection of the project's unique characteristics, requiring tweaks and adjustments to the template to ensure your design's visual and textual elements are harmoniously presented.

4. Bring Textures to Life

Since clients can't physically interact with the materials, it's vital to include close-up images that capture the intricacies of textures and fabrics, or additional photos showcasing how a material looks under different lighting conditions or when applied in various settings. These visual aids are essential in bridging the sensory gap, allowing clients to appreciate the depth and quality of materials as if they were examining them firsthand.

5. Master the Layout

Achieving a balanced layout involves more than just arranging elements. Utilizing grids ensures everything is aligned and proportionally spaced, creating an aesthetically pleasing arrangement. Implementing a visual hierarchy draws attention to key aspects, and dividing your presentation into clear sections aids in narrative flow. A moderate use of labels and arrows can also be helpful, guiding the viewer's understanding without overwhelming them. Stick to one concept or theme per page to keep the message clear and digestible.

6. Prep Like a Pro

Before the meeting, define your presentation's agenda and objectives. Creating a bullet-point list ensures you cover all necessary points. A quick practice run-through can help avoid any hitches during the presentation, making for a smoother experience.

7. Simplify Your Language

Clear and simple language makes your presentation accessible to all clients, regardless of their familiarity with design terminology. Your tone should strike a balance between professionalism and approachability, showing confidence in your expertise while being open to feedback.

8. Detail Where It Matters

While being concise, don't shy away from detail where it enhances understanding or appreciation of your design. Furniture plans, key elevations, quality images, and even 3D views can elevate the client's understanding. However, limit options for product selections to avoid decision fatigue for your clients. It's your role to sift through the possibilities and present only the best options–and be able to plainly point out the virtues of each.

9. Screen Share the Right Way

Maintaining a polished and organized digital workspace is as important as your physical presentation space. Minimize distractions and protect privacy by closing unnecessary apps and tabs, using a dedicated user profile if needed. Sharing only the relevant application window or tab focuses attention on your content.

10. Feedback Is Key

Making plenty of space for feedback throughout the presentation ensures that no insights are lost or forgotten. Waiting until the end for comments can overwhelm clients and dilute the quality of feedback. Regular intervals for discussion keep engagement high, and it also gives you the chance to refine your approach based on their inputs as you go along.

11. Record the Insights

Make sure to capture all feedback. When a note-taker isn't an option, consider recording the session (with the client’s prior consent) or using transcription software like Otter.ai or the recording features in Zoom and Microsoft Teams. This ensures that no valuable insight is lost and that you can refer back to client feedback as your project progresses.

12. Follow Up

Sending a detailed follow-up email summarizes the discussion and outlines the next steps. It not only keeps the project momentum going but also serves as a clear record of decisions made and actions required, ensuring everyone is on the same page.

By integrating these strategies into your virtual presentations, you elevate not just the visual aspect of your work but also the collaborative and interactive experience with your clients. Each presentation becomes an opportunity to build trust, showcase your expertise, and move one step closer to realizing your client's vision and a design that you can be very proud of!

Happy Presenting!
xx, Danae

Save Time with Our Prewritten Content Templates for Interior Designers

In the world of interior design, time is precious. As a designer, you want to focus on bringing your clients' visions to life, not spending hours agonizing over blog posts and email content. That's where our prewritten content templates come in. We've curated 26 templates specifically tailored to interior designers, ready to be copied, pasted, and customized to fit your brand and business. Let's take a closer look at each template and how they can elevate your online presence effortlessly.

What is e-Design and How to Get Started

Explore the world of e-Design and learn how to seamlessly integrate it into your business model, opening up new opportunities for remote collaboration with clients.

How to Add More Luxury to Your Home

Discover tips and tricks for infusing luxury into any space, from opulent fabrics to decadent accessories, and elevate your design game.

How to Arrange a Gallery Wall

Master the art of gallery wall arrangements with step-by-step instructions and design principles to create visually stunning focal points in any room.

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Where to Buy Artwork and Accessories

Navigate the vast landscape of art and accessories vendors, uncovering hidden gems and trusted suppliers to elevate your design projects.

How to Work Remotely with an Interior Designer as a Real Estate Investor

Learn how real estate investors can benefit from working with remote interior designers, maximizing property value and tenant satisfaction.

Why You Need Plants in Your Home

Delve into the world of biophilic design and discover the myriad benefits of incorporating plants into your interior spaces, from improved air quality to enhanced well-being.

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Timeless Kitchens and Baths

Uncover timeless design principles for kitchens and baths that transcend trends, creating spaces that stand the test of time and delight clients for years to come.

How to Choose the Right-Sized Rug

Master the art of rug selection with practical tips and guidelines to ensure the perfect fit for any space, enhancing comfort and visual appeal.

Thank You for Subscribing

Craft the perfect thank-you message for new subscribers, fostering a sense of appreciation and engagement from the moment they join your community.

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Latest Design Trends for Current Times

Stay ahead of the curve with insights into the latest design trends shaping the industry, inspiring fresh ideas and innovative solutions for your projects.

How to Choose the Right Paint Sheen

Navigate the world of paint finishes with confidence, understanding the characteristics of each sheen and how to choose the perfect one for your design scheme.

Is Hiring an Interior Designer Worth It

Address common misconceptions and demonstrate the value of hiring an interior designer, empowering potential clients to make informed decisions about their design projects.

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How to Choose the Right Paint Color

Unlock the secrets of color theory and learn how to select the perfect paint colors to achieve your desired aesthetic and ambiance.

New Standards of Working Together

Explore evolving industry standards and best practices for collaboration between designers, clients, and other stakeholders in today's digital landscape.

Client Review Request

Craft a compelling request for client reviews, leveraging positive feedback to enhance your reputation and attract new business opportunities.

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Popular Styling Pieces

Highlight must-have styling pieces that add personality and flair to any interior space, inspiring clients to invest in statement-making decor elements.

How to Hang Curtains

Demystify the process of curtain hanging with practical tips and techniques for achieving perfect drapery installations every time.

5 Easy Steps to Update Your Living Room

Transform any living room with five simple yet impactful updates, breathing new life into tired spaces and delighting clients with fresh design concepts.

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How to Style a Console Table

Unlock the potential of console tables as versatile design elements, mastering the art of styling to create captivating vignettes that enhance any room.

Stylish Outlet and Switch Plate Covers

Elevate the often-overlooked details of outlet and switch plate covers with stylish alternatives that seamlessly integrate into your design scheme.

The Best Places to Buy Plants

Discover top destinations for sourcing quality plants and greenery, ensuring access to premium botanicals for your design projects.

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Finishing Touches to Complete Any Room

Explore the transformative power of finishing touches, from decorative accents to functional elements, that elevate interior spaces to new heights of sophistication.

The Best Countertop Options Right Now

Stay informed about the latest countertop materials and trends, guiding clients towards durable, stylish options that meet their design and lifestyle needs.

Fabric 101

Dive into the world of fabrics with a comprehensive guide to different types, textures, and uses, empowering you to make informed decisions about upholstery and soft furnishings.

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How High to Hang Art

Master the art of art placement with expert guidance on the optimal height for hanging artwork, ensuring maximum impact and visual harmony in any space.

How to Select Window Coverings

Navigate the myriad options for window coverings with confidence, from curtains to blinds, discovering the perfect solutions to enhance privacy, light control, and aesthetics.

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Our prewritten content templates are more than just ready-made resources – they're invaluable tools that save you time, spark creativity, and elevate your online presence. Whether you're a seasoned pro or just starting out, our templates are fully customizable to fit your niche and aesthetic, ensuring that your brand shines through in every blog post and email. Keep your customers informed and intrigued, and let your passion for design shine with our effortlessly accessible templates. Unlock your creativity today!

Check out all of these templates here:

Happy Designing!

xx, Danae

Branding for Designers: 8 Ways to Stand Out in 2024

Where trends evolve and consumer preferences shift (faster than ever), establishing a distinct brand has never been more crucial. As we’re well into 2024, the importance of branding in setting interior designers apart in a crowded marketplace cannot be overstated. Here are some insightful tips and methods to enhance your branding and make a mark this year.

1. Incorporate Hand-Drawn Elements

In an era starved for simplicity and authenticity, incorporating hand-drawn elements into your branding can add a raw, personal touch that resonates with clients. This reflects a comforting appeal of simpler times but also demonstrates your brand's inclination toward personal connection. Consider integrating your signature or bespoke doodles that represent your design ethos into your website or social media to foster a more human and relatable brand image​.

2. Focus on Authenticity

Along those lines, today's consumers value realness and relatability above cold, hard perfection. Now it’s essential for brands to adopt a transparent and genuine communication style. Embracing natural language, showcasing real-life scenarios, adding in a bit of humor, and highlighting diversity can enhance your brand's relatability and appeal. This approach builds trust and a loyal community around your brand.

3. Introduce Elements of Surprise

In 2024, successful brands are going above and beyond visual appeal and focusing on creating tactile experiences that evoke delight and surprise. Consider a textured business card, folders with a fun closure, a physical logo stamp, or even just interactive elements on your website to engage your clients in a dynamic and memorable manner.

4. Leverage Animation

And no, I’m not talking about turning your site into a Saturday morning cartoon. Sprinkling a bit of animation across your digital spaces can really wake up your online vibe. Think subtle movements when someone hovers over a button, or fun videos that play as they scroll. It's all about making your website and socials a bit more dynamic, so people enjoy the experience and stick around longer.

5. Use AI Responsibly

AI is somewhat of a divisive topic, but it’s only gaining traction, including in the interior design field. Whether you use ChatGPT to help you write copy or Midjourney to create stunning images, it’s best to be transparent about it. Avoid directly using AI-generated text, as it may lack a natural tone, which can feel off-putting to potential clients. Always infuse your content with a personal touch to ensure authenticity and connection. This responsible approach will help maintain trust and credibility with your audience.

6. Forge Strategic Content Partnerships

Working with influencers, bloggers, and other design pros can be a big win for your interior design business. It’s a smart way to get your brand in front of more eyes and make your work more relatable through genuine endorsements. Mixing it up with different types of collabs like joint blog posts, guest spots on podcasts, social media takeovers, or team design projects can really spice things up. Just have a game plan for what you want out of these partnerships—be it more visibility, reaching fresh audiences, or just flexing your creative muscles a bit more.

7. Captivate with Video Marketing

Recently, video content has really taken off and it's a game-changer. Show off your designs through walkthroughs, design process clips, or testimonials from your happy clients. Videos that show you, the face behind the masterpiece, is by far the most effective way to connect with your audience. Then, just share your videos everywhere – think Instagram, your website, or in a newsletter. It's all about making you and your designs feel real, relatable, and right there within reach.

8. Secure Your Spot on Emerging Platforms

You know how it goes: some platforms are here today, gone tomorrow, while others suddenly take off. With places like Instagram's Threads and TikTok getting buzz, it's smart to lock down your ideal business username now. That way, you're ready to roll if they become the next big thing. You can't be everywhere at once, but having your spot saved means you won't miss out when the time comes.

In the end, standing out in the interior design scene isn't always just about following trends; it's about crafting experiences that resonate. From the personal touches in your branding to the strategic use of tech and collaborations, it's these elements that will set you apart. Keep pushing the boundaries, and let's make your interior design brand the one everyone talks about in 2024.

xx, Danae

Should You Consider Creating a Design Build Firm?

In the ever-evolving landscape of interior design, the concept of a Design Build firm is gaining traction. This approach merges the traditionally separate disciplines of design and construction into a single, streamlined process. But is it the right move for every interior designer out there?

First, let's demystify what a Design Build firm is. Unlike the traditional approach where design and construction are handled by separate entities, a Design Build firm integrates these processes. The essence of a Design Build firm is about fostering a seamless, integrated process that enhances communication, streamlines workflows, and ultimately delivers a more unified vision for the project.

Now, why should you, as an interior designer, consider venturing into the Design Build game? Let's navigate through the pros and cons, and by the end, you just might see your path in a new light.

The Pros

• Streamlined Communication: One of the standout benefits of a Design Build firm is the streamlined communication between the designer, contractor, and client. This synergy can significantly reduce misunderstandings and misinterpretations, ensuring a smoother project from start to finish.

• Efficiency and Time Savings: With both design and construction teams working together from the get-go, projects can move more swiftly. Decisions are made faster, and there's a fluid transition from design to execution. This integrated approach often results in shorter project timelines and can lead to cost savings.

• Enhanced Creativity: With a thorough understanding of the construction process, your design possibilities widen. You're not just designing within the constraints given to you but actively shaping those constraints. This knowledge can elevate your creativity to new heights.

• Quality Control: Having a hand in both design and construction phases means more control over the outcome. This can lead to higher client satisfaction, as the final product closely aligns with the initial vision.

The Cons

• Steep Learning Curve: If construction isn't your forte, there's a learning curve to consider. Understanding the intricacies of building processes, regulations, and materials is essential and can be daunting for some.

• Increased Responsibility: With great power comes great responsibility. Managing both design and construction aspects means you're on the hook for more if things go south. It's a higher risk, higher reward scenario. 

• Resource Intensive: Starting a Design Build firm requires more than just a vision; it demands resources. From skilled labor to licensing, the initial setup can be resource-intensive and requires careful planning.

Yes, there are hurdles, but the potential for innovation, control, and satisfaction in seeing your designs fully realized is unparalleled. So, should you consider creating a Design Build firm? If the idea of creating a Design Build firm sparks excitement rather than dread, here are a few strategies to consider:

1. Education and Partnership: Before diving in, educate yourself about the construction industry. Consider partnerships or collaborations with construction professionals who share your vision and can bring the necessary expertise to the table.

2. Build a Multidisciplinary Team: Assembling a team that includes both design and construction professionals can foster a collaborative culture and ensure that projects benefit from a diverse range of skills and perspectives.

3. Focus on Communication: Establish clear communication channels and processes to facilitate the seamless flow of information between all team members and with clients. This is crucial for the success of the Design Build approach.

4. Manage Risk Wisely: Consult with legal and insurance professionals to understand and mitigate the risks associated with construction. This includes ensuring that you have the appropriate contracts and insurance in place.

5. Start Small and Scale: Consider starting with smaller, less complex projects to build your team's confidence and processes. This allows you to refine your approach before tackling larger, more complex projects.

Looking for a bit more industry wisdom to guide you? LuAnn Nigara, in her "Well Designed Business" podcast, hosted Brad Leavitt across several enlightening episodes (542, 560, 580, 615, 649), where they delve deep into the Design Build world. Leavitt shares insights that are gold for anyone considering this path. His experiences underscore the importance of clear communication, the art of managing client expectations, and the value of integrating design and construction from the get-go. These episodes are a treasure trove of knowledge, offering real-world perspectives on the Design Build process.

Whether your exciting next chapter means expanding into the Design Build arena or other ways of growth, we’re here to support your journey every step of the way!

xx, Danae

8 Pros to Hiring an Interior Design Stylist

Among the many different hats that participate in an interior design project, there is someone, like a behind-the-scenes magician, who has the powerful ability to spin a cohesive and visually compelling narrative with an apparent wave of their wand. I’m talking about an interior stylist, a role that goes under-appreciated all too often. But you might wonder, given your own keen sense of style, what value does an interior stylist add?

What’s the difference between an interior designer and an interior stylist?

Interior designers, often backed by formal education and certifications, tend to focus on the structural and functional design of spaces, tackling complex renovation projects with an eye for building codes and architectural nuances. Interior stylists, on the other hand, have mastered the more visual and decorative aspects, bringing spaces to life for photoshoots, events, and daily enjoyment. They skillfully curate decor, textiles, and accessories to create aesthetically pleasing settings without the need for formal certification. Their flexibility in project scope, rates, and timelines offers a distinct approach compared to the structured, regulated projects managed by interior designers.

What are the benefits of hiring an interior stylist?

1. Efficiency: Whether you’re racing against a looming project deadline with last-minute accessory needs or seeking an adept hand for photoshoot day, enlisting an interior stylist can really streamline your process and save you precious time.

2. Broaden Your Horizons: Interior stylists bring fresh eyes and innovative ideas into your project, broadening the scope of possibilities for enhancing your space's visual allure.

3. Art of Styling Mastery: While it might seem obvious, the nuanced art of styling—think arranging shelves, tables, and spaces—is a specialized skill that not all interior designers have the luxury of time to perfect. Interior stylists excel in this arena.

4. Trend Savvy: Always ahead of the curve, stylists have a unique understanding of current and emerging design trends, seamlessly integrating them into your space to ensure it feels both modern and timeless.

5. Resourcefulness: Their toolkit includes extensive networks of suppliers and artisans, stylists are often able to unearth distinctive pieces that introduce character and uniqueness to your design, including items not accessible to the general public.

6. Ready for Spotlight: Seasoned interior stylists are used to working closely with photographers, brands, and editorial teams. When aiming for publication or to make a splash in marketing materials, stylists ensure your space is photogenic and polished, enhancing its appeal and the likelihood of being featured.

7. Attention to Detail: With an eye for the minutiae, stylists can transform a room through the meticulous selection and placement of accessories, lighting, and art, elements that might be overlooked but can significantly impact the overall feel of a space.

8. Collaborative Networking: Working with an interior stylist is a chance for mutual promotion. By sharing and crediting each other's work on social media, both parties can extend their reach and open new networking opportunities, enhancing project visibility and fostering industry connections efficiently.

So, how can you find the right interior stylist?

Start by diving into social media platforms and design websites, where many stylists showcase their portfolios. Instagram, Pinterest, and Houzz are great places to see their work in action and get a sense of their style and creativity. Don't hesitate to ask for recommendations from friends or colleagues who have embarked on similar projects; word-of-mouth can lead you to talented professionals whose work aligns with your vision. When you connect with potential stylists, discuss your project goals and preferences openly—this conversation can give you a clear insight into their approach and whether it meshes well with your expectations. Remember, a good fit goes beyond aesthetics; it's about finding someone whose communication style and project management skills align with yours, ensuring a smooth and collaborative experience.

Things to keep in mind…

• Make sure you're on the same page with your stylist about how much or how little you want the space styled, as well as the aesthetic direction, so the decor fits just right without overshadowing your design.

• Stylists' pricing can vary widely based on their experience, the project's scope, and even the location. This means that hiring a stylist is an investment that requires careful consideration. It's important to weigh the stylist's rates against the value they bring to your project.

Deciding to bring an interior stylist on board for your project's photoshoots often hinges on a few key factors: the interior designer's own confidence in their styling prowess, the allocated budget, and what you're aiming to achieve with the shoot. If the goal is to produce top-tier, publication-ready images that could draw in more clientele or spotlight your work, then investing in a stylist could pay off. On the flip side, if you're confident in your own styling skills and have a solid plan for the shoot, more power to you!

xx, Danae

Exploring Alcove: The Procurement Solution for Interior Designers

Did you know that interior designers may be grappling with a staggering 1,500 emails solely pertaining to procurement for a single project? This statistic, calculated by Greensighter, the UX Design agency behind Alcove, underscores the pressing need for a more efficient and user-friendly solution. Alcove was born from the desire to simplify and optimize the procurement process not only for interior designers but also for builders and purchasing agents. And let’s face it, we’re always keen to find out more about potential solutions to pain points in the workflow. So, here are the main points to know about Alcove:

1. All-in-One Product Information Hub: Alcove centralizes crucial product information, bringing together details, orders, status updates, and communications in one accessible platform, streamlining your design process​​.

2. Financial Management Made Simple: Navigating the financial aspects of design projects is simplified with Alcove. Easily set purchase costs, markup calculations, and resale pricing, alongside accurate tax and shipping estimates, ensuring your projects remain both beautiful and budget-friendly​​.

3. Efficient Order Tracking: Integrated with top shipping companies, Alcove simplifies order management, offering clear insights into payments and balances, and ensuring timely product delivery for seamless client experiences​​.

4. Streamlined Communication: Alcove's Gmail integration declutters your email communication, keeping all project-related discussions neatly organized and easily accessible​​.

5. Web Clipper and Customizable PDFs: Import product details and create bespoke PDFs for sharing with clients and collaborators, enhancing the ease of information exchange​​.

6. Pinterest Integration for Inspiration: Seamlessly sync your Pinterest inspirations directly into Alcove, integrating your creative ideas into the project workflow with ease​​.

As you can see, Alcove actually goes beyond just managing procurement; it's designed to help designers channel more of their creativity and less of their energy into the mundane admin tasks that often occupy far too much space.

While Alcove offers extensive benefits, adapting to its system may require some adjustment. It's a good idea to evaluate its compatibility with your existing practices and consider any necessary team training to harness its full potential.

Curious to try it out? Exploring Alcove's capabilities and seeing how it can transform your interior design business is easy and risk-free. You can schedule a personalized demo to check it out firsthand. Additionally, there's an option to try Alcove for free with a 14-day trial–no credit card details required–allowing you to experience its features without any commitment.

The pricing for Alcove starts at an accessible $39.00 per month, with the cost varying based on the plan's comprehensiveness and the number of user seats needed. This flexible pricing ensures that you can tailor the service to your specific business needs, ensuring value and efficiency.

xx, Danae

Webinar Today! Join Us Live at 1 PM EST / 12 PM CST!

Today is the day! Join us at 1 PM EST / 12 PM CST for an exciting webinar on How to Streamline Your Business and Boost Profits with Studio Designer! Don’t miss out on this incredible opportunity to learn valuable tips and tricks from industry experts, including our very own Danae Branson, sharing her expertise on utilizing Elite's virtual design assistants for work in Studio Designer. Click the button below to register to attend - there's still time! Join us live at 1 PM EST / 12 PM CST TODAY, Wednesday, January 10, 2024! Can't wait to see you there!

Don't Miss Tomorrow's Webinar: How to Streamline Your Business and Boost Profits with Studio Designer

Don’t miss tomorrow’s webinar on How to Streamline Your Business and Boost Profits with Studio Designer! Our very own Danae Branson will share invaluable insights on further streamlining and boosting profits by utilizing the professional virtual assistants at Elite Design Assistants in conjunction with Studio Designer, helping to take your business to even greater heights! Join us tomorrow (January 10) at 1 PM EST / 12 PM CST to learn how to streamline your operations and maximize your profits! Register below to secure your spot! See you there!

Registration is OPEN for Upcoming Webinar: How to Streamline Your Business and Boost Profits with Studio Designer!

The wait is finally over! Registration is open for the upcoming webinar “How to Streamline Your Business and Boost Profits!” hosted by Studio Designer! As you know, Elite Design Assistants will be featured, so secure your spot today and get ready to take your business to new heights!