Best Practices for Delegating Sourcing to a Virtual Design Assistant (VDA)

For many interior designers, sourcing is one of the most enjoyable parts of the job. After all, finding the perfect pieces to bring a design vision to life is deeply satisfying. But let’s be honest—there’s only so much time in a day and as much as you might love curating that perfect coffee table, sometimes it’s just not feasible to do it all yourself. That’s where a Virtual Design Assistant (VDA) comes in. Entrusting someone else with sourcing decisions can be scary at first, but with the right approach, it can be incredibly rewarding. Delegating effectively to your VDA isn’t just about handing over a list and hoping for the best.  

Here are some best practices to keep in mind to make the most out of your collaboration:

1. Define the Scope Clearly — Really Clearly

Before your VDA can start sourcing, they need to know exactly what they’re looking for. The key to effective delegation is providing all the necessary details upfront to avoid the endless back-and-forth that can make you feel like you should have just done it yourself. Here’s a handy checklist to guide your brief:

  • Item type

  • Style

  • Color(s)

  • Material(s)

  • Dimensions range

  • Required quantity

  • Budget range

  • Maximum lead time

  • Shipping destination

2. Specify Your Priorities

Not all items are created equal. Some are non-negotiable centerpieces, while others are fillers that just need to fit the bill. Be upfront about which pieces are must-haves and which ones are “nice to have.” This helps your VDA focus their efforts where it counts and not spend hours hunting down the perfect $20 side table when what you really need is the sofa of your dreams. To further streamline the process, consider setting a time cap for sourcing certain items—for example, no more than an hour for vanity lighting options. This way, your VDA knows how much time to invest in each task and can prioritize accordingly.

3. Share the Big Picture with Visual References 

Sourcing without understanding the big picture is like picking out an outfit in the dark—you might grab some great pieces, but they could end up clashing. Give your VDA the tools to make cohesive choices by sharing visual references that capture your firm’s signature style, the client's aesthetic brief, and any key pieces that have already been selected. This could include brand guidelines, mood boards, renderings, photos of the current space, or images of similar products that fit your vision. With these insights, your VDA can filter for items that harmonize with the overall design and stay true to your creative intentions. 

4. Give Access to Your Preferred Vendor List

VDAs can be a valuable extension of your sourcing network, but they’ll need access to your existing relationships to really hit the ground running. Share your list of preferred vendors along with any login or access details, so they can continue building on the vendor-designer relationships you’ve already established. This maintains continuity and means you’re still benefiting from those trade discounts. If you’re open to exploring new vendor relationships, keep a folder ready with your details and resale certificate that your VDA can use to set up new trade accounts on your behalf.

5. Set Deadlines and Expectations for Deliverables

When you're working against a project timeline, timing is everything. Clearly outline when you need sourcing options delivered and specify the format that works best for you—whether it's a straightforward list with links or a more detailed presentation that includes pros, cons, and style notes for each item. Also, be specific about the number of options you’d like for each piece to avoid an overwhelming or insufficient selection. Regular check-ins can help keep things on course, but avoid falling into the trap of micromanagement. Trust your VDA to do their job, but be prepared to quickly pivot or provide additional guidance if the initial options don’t quite hit the mark.

6. Keep the Conversation Going

Keeping the lines of communication open is key to making your partnership with your VDA work smoothly. Make sure you’re regularly touching base—celebrate when they hit the mark and guide them when they need a bit of redirection. Over time, they’ll get a better feel for your style and preferences, and the whole process will become more effortless. The more you communicate, the better the results you’ll see in their choices.

Remember, collaboration is a bit like good design—it’s all about harmony, balance, and knowing when to let go. Give your VDA the trust and tools they need, and you’ll soon see how much easier (and more fun) your projects can be. You’ve got this—and so do they!

xx, Danae

MOVE OVER AI: 7 Times Emotional Intelligence Saves Design Dilemmas

In the wise words of Maya Angelou, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Sure, AI-generated designs and tools are shaking up the interior design world, but nothing replaces the warmth of genuine human connection. We’re not suggesting you toss out your tech—AI can be a fantastic assistant—but pairing it with a healthy dose of emotional intelligence is where the real magic happens. Here are just some of the instances where developing your emotional intelligence (aka emotional quotient or EQ) can elevate your design process, project outcomes, and client relationships:

1. When You Need to Read Between the Lines

Have you ever sat in a meeting where your client says one thing, but you can tell there’s something more behind their words? This is where emotional intelligence really kicks in. It’s not just about listening to what they say—it's about noticing the way they pause, the excitement in their voice when a certain idea comes up, or that little hesitation over a particular style. These subtle cues help you get to the heart of what they really want, even if they can’t quite put it into words. 

2. When Dates Have to Be Pushed Back

Ah, the dreaded project delay. No one likes hearing that their timeline just got a little longer, but sometimes it’s unavoidable. Instead of just breaking the news and bracing for impact, your emotional intelligence helps you soften the blow. By empathizing with your client’s frustration and offering clear, reassuring communication, you can help them to stay calm, too, and turn what could be a major setback into just a minor bump in the road.

3. When They Want Luxury on a Tight Budget

The classic scenario: a client has a champagne taste on a beer budget. It’s tempting to roll your eyes, but you can steer the conversation in a more productive direction. Instead of just shutting down their grand ideas, use your empathy to understand what they’re really after. Maybe it’s the feeling of luxury rather than the specific high-end items or brands. Understanding their priorities and what they value most allows you to offer compromises that still feel like a win, keeping the dream alive while staying within budget. That being said, it’s okay (and responsible) to gracefully turn down clients who really aren’t a fit. 

4. When You Get Tough Feedback

No one likes to hear that a design isn’t quite hitting the mark, but tough feedback is part of the process. With their precious home and the investment that it is, it’s understandable that they feel on edge when they’re met with disappointment on any level. And you’ve put long days (and nights, let’s be real) into this project, so it’s easy to feel defensive. But your emotional intelligence helps you take a step back, really hear what your client is saying, and make it a helpful conversation. Instead of taking it personally, you can listen, adapt, and refine your ideas, showing your client that you’re committed to bringing their vision to life—even if it means going back to the drawing board.

5. When the Team Dynamics Get Tricky

In any project, different opinions and personalities come into play. Working with a team is great, but it can get a little dicey when personalities clash or communication breaks down. This goes for your in-house team as well as when collaborating with contractors. Your emotional intelligence makes all the difference. By understanding each person’s perspective and keeping the lines of communication open, you can avoid things escalating and keep things constructive (forgive the pun).

6. When You Want to Create a Space That Truly Feels Like Home

Not everyone can design a space that looks straight out of a magazine, but even fewer can also make it feel like home. That takes really getting to know your client—their quirks, their memories, the little things that make them tick. Maybe it’s a particular shade of blue that reminds them of childhood summers or a cozy nook where they can unwind after a long day. This means you’re creating a space that feels like them, a place they’ll love coming back to every single day.

7. When It’s Time to Wow Them with the Reveal

The big reveal is the moment everyone’s been waiting for. And while AI might help you along the way, it’s your EQ that brings the wow factor. You’ve spent the time getting to know your clients, understanding what makes them tick, and designing a space that feels uniquely theirs. When you present them with that finished room and you see their face light up, that’s the real magic. Joining them in the contagious excitement of that special moment is a beautiful thing.

Of course, these are just a few examples of how emotional intelligence can save the day. So, how can you improve your own emotional intelligence? Start by paying more attention to the little things—practice active listening, put yourself in your client’s shoes, and don’t be afraid to reflect on your own reactions. Building EQ isn’t an overnight task, but with a bit of mindfulness and effort, you’ll find that it starts to become second nature. And trust me, your clients (and your designs) will thank you for it.

xx, Danae

World Heart Day: Heart-Healthy Habits for Designers

As an interior designer, you’re no stranger to creating spaces that nurture well-being and promote a sense of harmony for your clients. But today, let's shift the focus to your own health! After all, our daily routines and habits play a huge role in our overall wellness, especially when it comes to heart health.

With World Heart Day approaching on September 29, it's the perfect time to consider how your daily work as a designer might be impacting your heart—and what you can do to keep it beating strong. According to the CDC, every 40 seconds, someone in the US has a heart attack. Those numbers are a bit startling, but here's the good news: by making a few adjustments, you can take proactive steps to protect your heart. So, read on for some doable tips that will fit right into your busy life!

1. Move More, Sit Less

We know how easy it is to get lost in the details of a project, spending hours hunched over fabric samples or CAD drawings. But prolonged sitting can be a strain on your heart. Combat this by setting a timer on your phone to remind yourself to stand up and move every hour–no hitting snooze! Take a quick walk around the office, stretch, or even do a few simple exercises like lunges or squats.

2. Make Your Workspace Work for Your Wellness

Just as you create spaces that support your clients’ lifestyles, consider how your own workspace can support your health. Ergonomic furniture is a must, but don’t stop there. Incorporate elements like a standing desk or even a treadmill desk if you’re feeling adventurous. Position your desk near a window to maximize natural light, which not only enhances your mood but also encourages you to take micro-breaks to soak in some vitamin D—essential for cardiovascular health.

3. Watch What You Sip and Snack On

Let’s face it: when deadlines loom, it’s easy to reach for another cup of coffee or a sugary snack to keep you going. But too much caffeine and sugar can increase your heart rate and blood pressure, putting extra strain on your heart. Instead, stock your workspace with nutritious snacks like nuts, fresh fruits, or even dark chocolate (in moderation, of course). And when it comes to beverages, try swapping out one of those coffee cups for herbal tea or water infused with lemon or cucumber.

4. Practice Stress Management

Designing under pressure is almost a given in this industry. Tight deadlines, demanding clients, and the pursuit of perfection can all contribute to stress, which is a known risk factor for heart disease. Incorporate stress-relief techniques into your daily routine, like deep breathing exercises, meditation, or even a quick walk in the fresh air. Consider taking short breaks to step away from your work and clear your mind, whether that means doing a five-minute meditation or simply enjoying a quiet moment with a cup of tea. These small moments of calm can have a big impact on your cardiovascular health.

5. Prioritize Sleep

It’s not uncommon for designers to burn the midnight oil, especially when you’re working against the clock. However, getting enough quality sleep is crucial for heart health. Poor sleep patterns can lead to high blood pressure and other heart-related issues. Create a bedtime routine that helps you wind down, and try to stick to a consistent sleep schedule. This might mean setting a non-negotiable "design cutoff time" at night where you step away from work, relax, and prepare for a good night's sleep.

6. Stay Connected

Interior design can sometimes be a solitary profession, especially if you’re freelancing or working from home. Isolation can lead to stress and loneliness, which aren’t good for your heart. Make time to connect with peers, whether through networking events, online communities, or simply catching up with a colleague over coffee. Social interaction is not only great for your mental health but also helps keep your heart healthy by reducing stress and increasing feelings of well-being.

Remember, your well-being is not just a nice-to-have—it's an essential part of your daily routine. Make a commitment to weave these small, heart-healthy habits into your workday, and before you know it, they’ll become second-nature to you. Your health is worth the investment!

xx, Danae

Studio Designer Acquires Mydoma: What This Means for Your Design Firm

Written by: The Studio Designer Team

Originally Published on July 25, 2024 here.

Studio Designer the leading business management software platform for interior designers, today announced it has acquired Ottawa, Canada-based Mydoma, a leading project management and design business platform for interior designers. Together, Studio Designer and Mydoma support nearly 20,000 interior designers across the United States and Canada, creating the design industry’s #1 business management software platform for residential designers.

Studio Designer features integrated project management, time-billing, and payment solutions with a full GL accounting system. More designers, bookkeepers, and accountants leverage Studio Designer than any other solution to perform an expansive set of functions, from creating the first client presentation to accounting for the final invoice. This is why Studio Designer is relied upon by more than 15,000 designers, including many of the industry’s largest and most well-regarded firms, including Ken Fulk, Pembrooke & Ives, and Nate Berkus.

Mydoma’s focus on delivering exceptional solutions for lead generation, project management, and time tracking has led the company to great success, particularly with smaller firms or those that have recently formed. Studio Designer and Mydoma together will be able to support design firms at every stage of their journey, from Day 1 to AD100.

“For over 30 years, Studio Designer’s mission has been to empower designers’ creativity with innovative digital solutions. Sarah and the entire Mydoma team share this mission. We look forward to working together to develop new tools that will enable designers to create beautiful work while running successful, profitable businesses at every stage of their design careers. We are incredibly excited to bring Mydoma into the Studio Designer family,” said Keith Granet, Founder and CEO of Studio Designer.

The two companies will form the largest product, technology, and service team dedicated exclusively to creating business management software solutions for interior designers. This will translate to greater capabilities to deliver new, innovative features to designers, and provide even greater levels of customer support and design business education opportunities. By incorporating Mydoma into Studio Designer’s expansive product and service offerings, design firms of all sizes and stages of growth will find a solution that enables them to operate at their best.

“As a former interior designer, I was inspired to create Mydoma to solve the challenges that I experienced firsthand running my own firm. Over the last ten years, we are proud to have built an industry-leading product used by thousands of designers across the US and Canada. We are thrilled to join Studio Designer, which shares our values and mission to enable designers to spend less time managing and more time designing. Our future is bright as part of the Studio Designer community,” Sarah Daniele, Founder and CEO of Mydoma.

Your Input Matters: Contribute to the 2024 Interior Design Business Survey

We're in the final stretch of the 2024 Interior Design Business Survey, and we need your invaluable insights! The survey ends at 8:00 AM tomorrow, August 15th! Sponsored by Pearl Collective, Interior Talent, and Business of Home, this survey is your chance to shape the future of our industry by sharing your experiences and perspectives on fees, salaries, and the current state of interior design.

Why Your Input Matters

The interior design industry is evolving rapidly, and your feedback is crucial to understanding how to navigate these changes. By dedicating just 20-30 minutes to complete the survey, you'll help us gain a clearer picture of:

  • How to Set Competitive Fees: Discover industry benchmarks for pricing your services.

  • Salary Insights: Understand what others are paying and getting paid.

  • Navigating Challenges: Learn how designers are tackling common industry obstacles, including the impact of AI and technology.

What’s in It for You?

As a token of our appreciation, you’ll receive complimentary access to the full survey results once the comprehensive report is released in October. Just provide your email address and opt-in to receive this valuable information.

How to Participate

Click the link below to start the survey now and join the ranks of forward-thinking designers who are making a difference:

Your participation helps generate the strategic insights you need to benchmark your results and manage your business effectively.

Spread the Word

Please share this survey with your team members, other interior designers, or manufacturers. The more responses we gather, the more valuable the resulting report will be for everyone in the industry.

Frequently Asked Questions

  • Who is sponsoring this year’s survey? Pearl Collective, in partnership with Interior Talent and Business of Home.

  • Why is this survey being conducted? To provide benchmarks and insights into the current state of the design industry.

  • What does the survey ask for? Business data on revenue, team composition, hiring practices, technology usage, business challenges, and future plans.

  • How is this year’s survey different? It includes new questions about AI and technology use in design, and features separate tracks for business owners, team members, and manufacturers.

  • Will my data be kept confidential? Yes, all submissions will be used solely for research purposes, and individual responses will not be identifiable in the final report.

  • What if I can’t or don’t want to answer a question? You can skip any question that doesn’t apply or that you prefer not to answer.

  • When will the results be published? In October 2024.

  • How do I get a copy of the results? Opt-in with your email address to receive an advance copy of the report.

  • How long will the survey take? Manufacturers can complete it in about 10 minutes, team members in 15-20 minutes, and firm owners in about 25 minutes.

Get Involved

Your feedback is essential for driving the industry forward. Take a few minutes today to complete the survey and contribute to a better understanding of our field.

Thank you for your participation!

xx, Danae

 P.S. Don’t forget to share the survey with your colleagues and peers. The more responses we get, the richer the insights will be! 

Best Practices for Delegating Drafting to a Virtual Design Assistant

Outsourcing drafting tasks to a virtual design assistant (VDA) can be a game-changer for interior designers. Imagine freeing up your time to focus on the creative and strategic aspects of your projects while a skilled VDA handles the technical drawings. It sounds fantastic, right? It is. But to make the most out of this collaboration, there are a few best practices to keep in mind. Here’s a breezy guide to help you make this process go smoothly.

1. Finding Your Perfect Match

First things first—finding a VDA who is a good fit for your drafting needs is fundamental. Start by asking about their proficiency with different drafting programs. Are they wizards with AutoCAD, or perhaps they excel with SketchUp or Revit? Elite Design Assistants can match you with a VDA who is proficient with the programs you use. But don’t be shy to request a work sample. A little peek into their portfolio will give you an idea of their style and precision.

2. Sharing Your Standards

Once you've found your VDA match, it’s time to share your CAD standards. Provide them with a sample CAD file that includes your text and dimension styles, layers, and any templates you use, including page names and title blocks. This step is like handing over your secret recipe—it keeps things consistent and saves time in the long run. Keep in mind, this initial phase involves a bit of a learning curve as your VDA gets acquainted with your firm's unique methods. Even if your methods are "industry standard," they might differ from other designers’ standards. So, be patient during this setup period. Once they’re up to speed, you’ll have a valuable partner in your drafting workflow.

3. Detailing Your Expectations

Communication is key! Be clear about the level of detail or precision you require for each project. For initial concepts, a simple shell or rough sketch might suffice. However, as the project progresses, you might need precise shop drawings that are accurate to the last fraction of an inch. And if you desire intricate hatch textures for added visual detail, let your VDA know upfront. Let them know if you have a maximum time budget for a particular task. This transparency will help them prioritize their efforts effectively and avoid mismatched expectations.

4. Sharing Peripheral Resources

Help your VDA get the full picture—literally. Share project photos, inspiration boards, or any other resources that shed light on the design concept and objectives. This broader context will help your VDA understand the nuances of the project and align their work with your vision. The more they know, the better they can tailor their drafting to suit your needs.

5. Managing Files and Formats

Set clear guidelines on where your VDA should save or store CAD files and in what formats. Do you have preferred file naming conventions they should be aware of? Whether it’s a shared cloud drive or a specific folder structure, a well-organized system prevents headaches down the road. Agreeing on the right formats also ensures compatibility and smooth integration into your workflow. Make sure you have a copy of the CAD files as they become updated in case you wish to pick up on their progress at any time. Just make sure you coordinate file versions in order to avoid lost progress.

6. Setting Deadlines and Expectations

Establishing deadlines is essential, but it’s equally important to be realistic. Provide your VDA with a reasonable timeframe to complete their work. This consideration not only builds a healthy working relationship but also leads to higher quality output. And remember, every project may come with its share of questions, especially at the beginning.

7. Welcoming Questions

Expect there to be questions. And that’s a good thing! A diligent VDA will seek clarification rather than making assumptions. Make yourself available to answer these queries. Establishing preferred methods of communication and regular check-ins can streamline this process. This proactive approach keeps everyone on the same page and ensures any issues are promptly addressed.

A few final tips!

  • If you’re delegating several tasks or projects, let your VDA know the order of priorities.

  • Consider video call meetings to batch-discuss tasks and questions whenever possible, as it’s usually much more efficient than emailing back and forth!

Delegating drafting tasks to a VDA can significantly lighten your workload, providing both relief and invaluable support in your daily work and overall process. Sound good? Reach out to us today for a free consultation with a VDA perfectly suited to your needs!

xx, Danae

10 Personal Touches to Build Client Relationships

An interior design project is quite the journey, and just like a road trip, the people you travel with can make all the difference in the experience–for both you, the designer, and your clients! For many, making such a large investment and entrusting their home to someone is a huge leap of faith. So, although you have plenty on your plate, exceptional service doesn’t overlook that element of empathy and warmth. This human connection not only smooths out any bumps in the road but also makes the whole journey more fun and rewarding. Here are our top tips for building and nurturing your client relationships!

1. Begin with a Thorough Questionnaire

Start by getting to know your clients deeply. A comprehensive questionnaire can be your best friend here. Ask about their special needs, family members' hobbies and passions, sentimental items they want to incorporate, and more. This helps in designing a space that truly reflects their personalities and shows that you care about the details that make their house a home.

2. Celebrate Milestones with Thoughtful Gifts

Everyone loves a little surprise, especially when there’s a personal touch. Send small, meaningful gifts at different stages of the project. A welcome gift when you start working together, a special gift at project completion – like a commissioned watercolor painting of their new home – and even something small during major holidays (check out our gift guide here!). These gestures speak volumes about your appreciation for them.

3. Keep the Communication Flowing

Consistent updates are key. Weekly or biweekly email updates let your clients always feel in the loop. This transparency builds trust and keeps excitement alive. Plus, it prevents any misunderstandings or surprises down the line.

4. Bring On the Collaboration

Encourage a collaborative design process. Always welcome their input or feedback. Use tools like a shared Pinterest board where clients can add their own inspirations and ideas. This kind of involvement ensures the final design truly reflects their vision. It’s their space, after all!

5. Small Talk for a Big Impact

Keep a client profile cheat sheet on hand for meetings. This cheat sheet should include relevant information about your clients, allowing you and your team to engage in thoughtful, personalized chit-chat. A couple of minutes of genuine conversation about their favorite hobby or their latest family adventure can go a long way in building rapport.

6. Personalize Your Email Templates

Templates are super helpful, but avoid going overboard on generic emails that were obviously copy-pasted. Tailor your communications to each client. Mention specific details about their project or something personal they’ve shared. This shows that you’re not just another service provider but someone who genuinely cares about their needs and preferences.

7. Engage on Social Media

Engage with your clients on social media. Reply to their comments, share their progress photos if they’re comfortable with it, and celebrate their milestones publicly. This not only strengthens your relationship but also highlights your dedication to your clients to potential new clients.

8. Go on Design Outings Together

If it fits within your scope of work and labor budget, join your clients on outings to sit on furniture or choose decor. These joint activities can be fun and incredibly insightful, giving you a better understanding of their preferences and comfort.

9. Offer Discounts on Future Projects

Show your appreciation for repeat clients or referrals by offering discounts on future projects. This not only encourages loyalty but also makes clients feel valued and recognized for their continued trust in your work.

10. Ongoing Greetings

The project might be over, but your relationship doesn’t have to be. Send continued greeting cards even after the project is done. Whether it’s for their birthdays, anniversaries, or just to check in, these small touches help you stay top of mind and show that you haven’t forgotten about them.

Building and maintaining strong client relationships is about much more than just delivering great design work. It’s about creating a personalized experience that makes clients feel valued and appreciated. From the initial questionnaire to continued greetings long after the project is completed, these small but thoughtful touches can make a world of difference!

xx, Danae

Studio Designer vs. QuickBooks for Interior Designers: Finding the Right Fit for Your Firm’s Accounting

Understanding your interior design firm’s accounting isn’t just about balancing the books—it’s about driving profitability and making informed decisions. The right software can serve to ensure the success of your financial management and provide the necessary organizational structure and insightful analytics crucial for success. We’ll compare two popular accounting platforms – Studio Designer and QuickBooks for interior designers – to equip you with the knowledge needed to make informed decisions and empower your business’s financial health and strategic growth. 

Studio Designer vs. QuickBooks for Interior Designers: A Comparison 

1. Proposals and Work-in-Progress Stages to Accept Funds from Clients Without Incurring Liabilities 

Why it matters:  

Accounting software equipped with proposals and Work-In-Progress stages works seamlessly for interior designers’ businesses. This offers the flexibility to accommodate changes like returns, price adjustments, or damaged items, all without expenses hitting your income statement, which can result in sales tax liabilities and other challenges. 

After items are approved, many designers request a deposit from their clients — these deposits may be 50% or may be the full cost of the item. It is best practice that this money remains in client deposits on the balance sheet, rather than immediately hitting your income statement. 

When money hits your income statement right away, in most localities, you’re obligated to remit sales tax in that same period, even though changes may still occur during this early stage. It’s best to wait until you have the item in your possession or have transferred the possession to the client to recognize the income and expense. 

ALSO READ: Accounting Software for Interior Designers: 5 Reasons Designers Need a Purpose-Built Solution
 
Studio Designer vs QuickBooks for interior designers:  

Studio Designer enables designers to send proposals, allowing the designer to receive client funds without immediately incurring income and expenses on their income statement. After items are approved on the proposal and deposits are collected, funds are posted to the Client Deposit Account on your balance sheet, while payments for orders are posted to Vendor Deposits. These transactions remain in progress, allowing for changes to items and projects. Studio Designer invoices can also collect any outstanding balances (e.g., the 2nd 50% or any freight/shipping charges). Amounts only move to your income statement once final invoices are paid by your client. 

In contrast, QuickBooks lacks a proposal option. Many designers immediately invoice their orders, meaning income hits their balance sheets directly. Sales tax is paid immediately, which makes it challenging to handle common changes like additional shipping costs, damaged goods, or returns. When changes are required, designers who have already paid the sales tax liability must navigate frustrating adjustments. 

Overall:  
Studio Designer stands out as the best choice for interior design business accounting, offering proposal options and payment handling that ensures correct revenue recognition and allows for changes to projects and items, without the hassle of upfront sales tax payments. 

2. Client Profit Reports to Understand Where and How You Generate Income on Each Project 

Why it matters:  
Designers should be able to see accurate profits and losses per project to fully understand where money was made, where money was lost, and what changes are needed to increase profitability. While core reports such as balance sheets and income statements offer a broad view of your business, those reports alone may not delve deeply enough to reveal how each individual project is performing.  

Studio Designer vs. QuickBooks for interior designers:  
Both platforms offer core reporting functionality:  

  • Balance Sheet 

  • Income Statement (P&L)  

  • Trial balances  

  • Journal Entries   

  • General Ledger  

  • Client Deposits  

  • Vendor Deposits  

  • Accounts Receivable  

  • Accounts Payable  

  • Full Reconciliation  

However, an important report immediately accessible in Studio Designer is the Client Profit report, which allows you to see your profit and loss one project at a time. On the Studio Designer platform, simply select a client and a date to view all your income (broken out by furniture, accessories, time billing), your expenses (broken out by cost of goods, administrative expenses), and your net profit and loss. This provides designers with an in-depth look at the profitability of their projects. 

For example, if a designer completes a project and, upon viewing her Client Profit report, realizes she has lost money on fabric, she can increase her markup on future projects to try to boost profitability. From this same report, she can also identify that she is making more money in furniture than accessories and can decide to investigate which brands of furniture were most profitable so that she can source them for her next project. 

Studio Designer makes Client Profit reports possible with an easy-to-use way of classifying goods as designers add them to the system. Income is recorded on the project level and broken down into specific types (e.g., furniture, fabric, wall coverings, accessories, labor, freight). When it’s time to generate reports, there is no need to retroactively assign a classification to your items or worry that funds have been applied to the wrong client – all this information already exists in your Studio Designer software. 

ALSO READ: Tips and Tricks to Streamline Your Workflow with Custom Reports

Most QuickBooks users do not record these crucial details. Designers often overlook the breakdown of expenses and costs of goods, resulting in funds arriving as an unspecified lump sum. This means designers may know the total amount of money their businesses made, but they can’t discern how and where they made money on each project. If you want to view the equivalent of a Client Profit report in QuickBooks, there are labor-intensive, manual workarounds, making it difficult for designers to access this important information easily. Studio Designer automates this process of classifying funds, making this report instantly accessible from the platform.  

Overall: 
Studio Designer offers comprehensive financial reporting, including the exclusive Client Profit report, which provides designers with invaluable insights into project profitability by breaking down income and expenses by client, facilitating informed decision-making and boosting overall business performance. 

3. Project Worksheets to Examine Your Profitability by Room, Item, Vendor, and More 

Why it matters: 
Understanding your accounting means understanding how to run a profitable business. Advanced project-based reports can give you instant access to your performance with each client, with each item, with each vendor. With this type of advanced reporting, you gain insights that make a big impact on your business. 

Studio Designer vs. QuickBooks for interior designers: 
 
Studio Designer sets itself apart – not just from QuickBooks, but from all other accounting software – by the platform’s ability to quickly generate detailed, customizable reports for every project. Studio Designer assesses finances on…

7 Best Playlists to Help You Concentrate at Work

“I get so pumped up with my throwback pop hits that I end up using my stapler as a microphone and doing desk karaoke.”

“I play my favorite songs on repeat until I can't stand them anymore. I need fresh tunes, stat!”

Can you relate? If so, I've got you covered. Here are some playlists designed to help you sail through your day with just the right balance of energy and focus. Whether you’re working on your next big project or simply organizing your workspace, these curated tracks—from laid-back beats to white noise—will keep you in the zone without being too distracting. Here we go.

1. Architecture | Design | Workshop 0.1

Listen on Spotify

Great for: Creative Inspiration

This aptly named playlist is a bit like “random” mode on an elliptical machine. The tempo and mood ebb and flow, creating an ever-changing soundscape that's perfect for sparking creativity. With a mix of atmospheric electronic, jazz, funk, folk, and hip-hop influences, it keeps things interesting without letting you slip into a lull. It's ideal for those moments when you need a diverse musical backdrop to fuel your design process.

2. My Life Is a Movie

Listen on Spotify

Great for: Nostalgic Vibes

We’re all living in our own stories, right? This playlist brings that movie-scene feeling to your workspace with a blend of mellow and cheerful soft indie rock hits. Expect a mix of familiar favorites and obscure gems that will have you humming along and taking occasional work breaks. It’s perfect for when you want to feel like the protagonist in your own design journey.

3. Folk Fabrique

Listen on Spotify

Great for: Thinking Outside the Box

Folk Fabrique is a whole trip around the world. Brimming with diverse global inspirations, it’s great for when you need to think outside the box and step out of your comfort zone. If you’re stuck in a creative rut, this globally inspired music might be just what you need to get out of it. Plus, if you don’t speak the language of the song, it's less tempting to sing along and more conducive to focused work.

4. Pop Instrumental Covers

Listen on Spotify

Great for: Easygoing Flow

Sometimes you want something familiar to hum along to, but without the distraction of lyrics. This playlist offers gentle instrumental covers of popular songs, giving you the best of both worlds. It’s perfect for maintaining an easygoing flow while working on tasks that require a bit of mental engagement.

5. Lofi Beats

Listen on Spotify

Great for: Steady Focus

Lo-Fi Beats is your go-to for mellow, instrumental hip-hop tracks that create a calm and focused atmosphere. Ideal for long design sessions, it helps you stay in the zone without any lyrical distractions, making it perfect for deep work.

6. Atmospheric Focus

Listen on Spotify

Great for: Stress Relief

When work gets you too...worked up, Atmospheric Focus is here to help. This peaceful and tranquil set of tracks is perfect for taking your heart rate down and easing stress. It’s a great choice for moments when you need to calm your mind and regain your focus.

7. HyperFocus Noise

Listen on Spotify

Great for: Blocking Out Distractions

For fans of white noise, HyperFocus Noise provides just the right amount of gentle sound to fill the void and stimulate your mind. It might not be what you’d hear during a sleepy spa treatment, but rather a perfect blend of ambient noise that helps drown out background distractions and keeps you in the zone.

There you have it! Time to plug in your headphones (or turn up the speakers), hit play, and let these playlists guide you through a productive and creative workday. Happy listening!

xx, Danae

Top 8 Time-Wasters for Interior Designers (Plus Solutions to Help!)

We all know someone who seems to have it all together, making us wonder, “How do you juggle it all?” Meanwhile, many of us are constantly battling with time management, trying to split our days between work, loved ones, home responsibilities, and self-care—while desperately seeking a bit of genuine downtime. Countless memes about this hit so close to home that you don’t know whether to laugh or cry. While I can’t offer the ultimate secret to balancing every aspect of your life, I can help you improve your workday to reclaim significant chunks of time that you can dedicate to whatever you choose. So, here it is the top 8 time-wasters for interior designers!

1. Not Tracking Time

Ever wonder where all your time goes? Without keeping tabs on your hours, it’s tough to stay on track with your project time budgets.

Solution:

Tracking time is a two-fold job. First, set up proper tracking systems that categorize your work by project and task type. Apps like Toggl or Harvest can help you monitor how much time you spend on different tasks. Second, regularly review your time reports to ensure you're sticking to your time budgets. Don’t have a time budget? It’s time to create one!

2. Poorly Defined Scope of Work

Scope creep can be a nightmare, whether it’s because you’re a perfectionist or because cheeky clients keep pushing the boundaries. Unplanned tasks can eat up your time and energy, turning a straightforward project into a never-ending saga.

Solution:

Clearly outline the scope of work in your proposals and contracts. Set boundaries and discuss them with your clients upfront. This way, everyone knows what to expect, and you can keep the project on track. Plus, having everything in writing makes it easier to handle any unexpected changes or requests.

3. Avoiding Project Management Tools

Sticking to outdated methods like Excel (no hate) doubles your workload and causes important details to slip through the cracks. More modern project management tools keep everything organized and easily accessible, freeing you from the chaos of scattered, unsynchronized notes and lists.

Solution:

Switch to project management platforms like Asana, Trello, or industry-specific tools like Studio Designer. These tools help you manage timelines, budgets, and communications all in one place. No more digging through infinite files and folders to find what you’re looking for.

4. Endless Sourcing Time

Finding the perfect items is many designers’ favorite part of the process, but it can also be a massive time drain. Without limits, you can easily spend hours hunting down that one perfect piece, leaving you behind on other important tasks.

Solution:

Set a time limit for sourcing each item and stick to it. Keep a well-organized vendor list that’s easy to search through, and build strong relationships with your suppliers for quick and efficient communication. This way, you can find what you need faster and move on to the next part of your project.

5. Waiting on Client Decisions

Refreshing your inbox, waiting for client feedback, and “just following up” again and again halts your progress and messes up your schedule. Without clear deadlines, you might find yourself stuck in limbo, unable to move forward with your work.

Solution:

Give clients clear deadlines for their feedback from the get-go and make sure they agree to them. Explain how timely decisions are important for keeping the project on track and avoiding unnecessary delays.

6. Ineffective Delegation to Team Members

Not delegating effectively can lead to a pile-up of tasks and slow down your workflow. Whether you’re avoiding outsourcing or not giving clear instructions, it’s a big time-waster that leaves you doing (or not doing) everything yourself.

Solution:

Learn to delegate tasks properly. Give clear and complete information to your team members so they can work independently. This will free up your time for more important tasks and help you focus on the bigger picture. Remember, teamwork makes the dream work!

7. Branding & Marketing Analysis Paralysis

Spending too much time on branding and marketing decisions (the perfect font, the perfect song for your Instagram story) can leave you stuck, wasting time that could be better spent designing. It’s easy to get caught up in all the little details.

Solution:

Hire a pro to create your branding kit and develop social media templates for you. This will simplify your marketing efforts and give you a cohesive and professional brand presence without spending endless hours on it. Let the experts handle it so you can focus on what you do best. 

8. Not Using Templates

Creating documents from scratch each time is a hard no. Having branded templates saves you a ton of time and keeps things consistent. Plus, it means all your materials will look polished and professional.

Solution:

Develop a set of branded templates for all your documents, like client presentations, proposals, and contracts. This speeds up your workflow and has everything looking top-notch. You’ll spend less time formatting and more time focusing on your designs (or whatever you want!).

Can you relate to one or more of these time wasters? The good news is there are solutions, and by taking a moment to reflect on your time management, you might just find yourself with several extra hours each week. You've got this!

xx, Danae

12 Key Ways to Master the Art of Virtual Client Presentations

More and more, interior designers are opting for virtual design presentations, not just for their efficiency but also for the technological tools they offer. Given the crucial role these presentations play in forging client relationships and setting the project's design course, you want to have them down to a science. Today, I’m here to break down how to refine your virtual presentation skills to perfection, ensuring every slide strengthens your connection with your clients and clearly communicates your vision.

1. Choose Your Tools

For crafting those eye-catching presentations, programs like Canva, PowerPoint, Google Slides, and Milanote are some go-to choices. They offer versatility and feature user-friendly design capabilities. When it's time to present, platforms like Zoom, Google Meet, and Microsoft Teams are the frontrunners, all supporting the essential screen-sharing feature.

2. Format for Impact

A 16:9 aspect ratio is your best bet for a seamless full-screen experience across different devices. High-resolution content (think 1920x1080 pixels) ensures your designs are crisp and clear, both on screen and if printed. Discreetly embedding your logo on each slide adds a professional touch without being distracting. And don't forget the power of a strong opening with a cover page and a gracious closing with a "Thank You" page.

3. Tailor Your Templates

Starting with a well-crafted template ensures consistency, efficiency, and professionalism. But remember, customization is key. Each presentation should be a reflection of the project's unique characteristics, requiring tweaks and adjustments to the template to ensure your design's visual and textual elements are harmoniously presented.

4. Bring Textures to Life

Since clients can't physically interact with the materials, it's vital to include close-up images that capture the intricacies of textures and fabrics, or additional photos showcasing how a material looks under different lighting conditions or when applied in various settings. These visual aids are essential in bridging the sensory gap, allowing clients to appreciate the depth and quality of materials as if they were examining them firsthand.

5. Master the Layout

Achieving a balanced layout involves more than just arranging elements. Utilizing grids ensures everything is aligned and proportionally spaced, creating an aesthetically pleasing arrangement. Implementing a visual hierarchy draws attention to key aspects, and dividing your presentation into clear sections aids in narrative flow. A moderate use of labels and arrows can also be helpful, guiding the viewer's understanding without overwhelming them. Stick to one concept or theme per page to keep the message clear and digestible.

6. Prep Like a Pro

Before the meeting, define your presentation's agenda and objectives. Creating a bullet-point list ensures you cover all necessary points. A quick practice run-through can help avoid any hitches during the presentation, making for a smoother experience.

7. Simplify Your Language

Clear and simple language makes your presentation accessible to all clients, regardless of their familiarity with design terminology. Your tone should strike a balance between professionalism and approachability, showing confidence in your expertise while being open to feedback.

8. Detail Where It Matters

While being concise, don't shy away from detail where it enhances understanding or appreciation of your design. Furniture plans, key elevations, quality images, and even 3D views can elevate the client's understanding. However, limit options for product selections to avoid decision fatigue for your clients. It's your role to sift through the possibilities and present only the best options–and be able to plainly point out the virtues of each.

9. Screen Share the Right Way

Maintaining a polished and organized digital workspace is as important as your physical presentation space. Minimize distractions and protect privacy by closing unnecessary apps and tabs, using a dedicated user profile if needed. Sharing only the relevant application window or tab focuses attention on your content.

10. Feedback Is Key

Making plenty of space for feedback throughout the presentation ensures that no insights are lost or forgotten. Waiting until the end for comments can overwhelm clients and dilute the quality of feedback. Regular intervals for discussion keep engagement high, and it also gives you the chance to refine your approach based on their inputs as you go along.

11. Record the Insights

Make sure to capture all feedback. When a note-taker isn't an option, consider recording the session (with the client’s prior consent) or using transcription software like Otter.ai or the recording features in Zoom and Microsoft Teams. This ensures that no valuable insight is lost and that you can refer back to client feedback as your project progresses.

12. Follow Up

Sending a detailed follow-up email summarizes the discussion and outlines the next steps. It not only keeps the project momentum going but also serves as a clear record of decisions made and actions required, ensuring everyone is on the same page.

By integrating these strategies into your virtual presentations, you elevate not just the visual aspect of your work but also the collaborative and interactive experience with your clients. Each presentation becomes an opportunity to build trust, showcase your expertise, and move one step closer to realizing your client's vision and a design that you can be very proud of!

Happy Presenting!
xx, Danae

Best Practices for Delegating Procurement to a Virtual Design Assistant

For busy interior designers, delegating procurement-related tasks to a Virtual Design Assistant (VDA) can be a total game-changer. While it might feel a bit daunting to hand over certain responsibilities, it's also a huge relief to unload that mental burden. Luckily, many VDAs are seasoned pros who specialize in procurement, handling everything from purchasing to invoicing and order tracking. They've successfully managed these aspects for countless designers, so you're in good hands. With a little upfront effort to onboard your VDA and align on your processes, you'll be set for smooth sailing. Here’s your guide to the best practices for outsourcing your procurement tasks to a VDA!

Software

Even if your VDA has experience with the platforms and project management software you use, every designer operates differently.

  • Walk-Through: Provide detailed training on how you use your software, highlighting specific features and customizations.

  • Provide a Manual: Delegation becomes much more streamlined when you have a manual document you can share and that your VDA can reference anytime.

Access to Accounts & Resources

To perform their tasks effectively, your VDA needs access to various accounts and resources.

  • Project Management Platforms: Grant access to your project management tools.

  • Trade Logins: Provide logins for supplier websites and trade accounts.

  • Cloud Folders: Share relevant cloud folders containing project information.

  • Documents: Provide access to your resale certificate, COI samples, and other necessary documents.

Processes & Protocols

Set clear expectations for processes and protocols so that nothing falls through the cracks, and to avoid duplicate work.

  • Responsibilities: Define who is responsible for each task, such as purchasing, creating and sending invoices, and client communication.

  • Task Frequency: Define how often tasks like order tracking and invoicing should be performed.

  • Templates: Provide templates for Purchase Orders (POs), invoices, and emails.

  • Markup Policies: Explain your markup policies, including percentages and applicable conditions.

  • Tax Information: Share necessary tax-related information.

  • Warehouse Coordination: Outline procedures for coordinating with receiving warehouses.

  • Payment Processes: Detail how payments should be handled and recorded.

  • Delivery Notifications: Establish protocols for notifying clients or receivers about deliveries.

  • Damage Protocols: Set procedures for reporting and addressing damaged goods. 

Communication

Establish the who’s, what’s, when’s, and how’s of correspondence with all involved parties.

  • In-House Communication: Use a consistent method for sharing information within your team.

  • Vendor Communication: Set guidelines for how to communicate with vendors.

  • Client Communication: Define how to handle client interactions, including preferred methods and timing.

Project Briefing

Keep your VDA in the loop about each project by providing essential details.

  • Client Information: Share client names and contact information.

  • Addresses: Provide the project’s site address and accurate shipping addresses.

  • Project Timeline: Outline the project timeline and key milestones.

  • Communication Preferences: Note any specific communication preferences for the client.

Regular Check-ins

Regular meetings are key to maintaining an effective virtual working relationship.

  • Weekly Meetings: Schedule at least a 15-minute check-in each week to discuss progress and address any concerns.

  • Feedback Loop: Encourage open feedback to continually improve processes and collaboration.

Having well-defined processes will help both you and your VDA to work much more efficiently. Getting on the same page from the start makes all the difference when passing off the baton in the procurement phase of your projects. Then, enjoy the weight off your shoulders and focus on the creative aspects of your work!

xx, Danae

Top 10 Ways to Monetize Your Interior Design Business

I get it, full-service design projects are the stars of the show. But branching out a bit can boost your income more than you might think. Diversifying your revenue streams can make your online presence more dynamic and attract a broader range of clients. Plus, exploring new avenues can inject fresh creativity into your workday. Here are ten effective ways to monetize your interior design business:

1. Designer for a Day

Ideal for designers who enjoy quick, impactful projects.

Offer a “Designer for a Day” service where clients can hire you for a set time to provide professional guidance on their design choices. This approach is perfect for clients on a budget and can lead to larger projects in the future​.

2. E-commerce Store

Great for designers with a knack for selecting unique products.

Launch an e-commerce store to sell curated home decor items, furniture, or your designs. This allows you to reach a global audience and generate revenue from product sales, leveraging your taste and expertise in home design.

3. Furniture or Fabric Line

Perfect for those wanting to establish their brand through product lines.

Collaborate with manufacturers to create your own line of furniture, textiles, or home accessories. This can provide continuous income and help set your brand apart in the competitive design market​.

4. Publish a Book

Ideal for designers who enjoy writing and have valuable insights to share.

Writing a book about your design philosophy, tips, and experiences can establish you as an authority in the field. You can publish traditionally or self-publish an e-book to reach your audience. Bonus points if it can double as a beautiful coffee table book!

5. Holiday Decor Services

Great for those who love seasonal decorating.

Offer holiday decor services to clients who want their homes or offices to look festive. This service can be a fantastic source of income and a fun way to engage with clients during seasons that can sometimes otherwise be slower.

6. Virtual Interior Design (E-Design)

Perfect for tech-savvy designers and DIY-friendly clients.

Provide virtual design services where clients send photos and measurements, and you provide design concepts and recommendations. This flexible, scalable model allows you to reach clients far and wide​.

7. Interior Design Workshops

Ideal for designers who enjoy teaching and interacting with others.

Conduct workshops to teach design principles, space optimization, and color coordination. These can be held in-person or virtually, catering to different audiences from homeowners to aspiring designers.

8. Blogging and Social Media

Perfect for designers who love sharing ideas and engaging online.

Start a blog or a YouTube channel to share design tips, trends, and project showcases. Monetize through affiliate marketing, sponsored posts, and ad revenue. This requires consistent content creation but can significantly boost your visibility.

9. Digital Products

Ideal for designers looking to generate passive income.

Create and sell digital products like design templates, mood boards, and e-books. These can be sold on platforms like Etsy or your own website, reaching a wide audience with minimal ongoing effort.

10. Subscription Services

Great for maintaining ongoing client relationships.

Offer subscription-based services where clients pay a regular fee for continuous design support, updates, and seasonal refreshes. This model provides steady income and keeps clients engaged with your services​.

Implementing these strategies can help you explore new markets and boost your revenue streams. Choose the options that align best with your brand and expertise, and start diversifying your interior design business today!

xx, Danae

Get More Clients with Elite Marketing

Are you in the market for more clients? I’ve been hearing from a lot of designers that they are now focusing on their branding and marketing strategies, coming up with an ongoing process that allows them to have a consistent funnel of clients.

We have become well-known in the interior design industry, and while a lot of our clients are looking for assistance with the below, we ALSO offer a variety of marketing services!

Our Popular Services

  • 3d renders

  • drafting

  • construction docs

  • sourcing

  • administrative

  • online business management

  • bookkeeping

  • copywriting

  • social media

Our Marketing Services:

  • marketing strategy

  • branding

  • creating logos

  • web design (Squarespace, Wix, White Label WordPress)

  • graphic design

  • e-commerce

  • SEO

  • advertising

  • influencer marketing

Our virtual assistants have several years of experience with these services. We are noticing an increased demand for marketing services and the great news is, we can help! So, whether you are a new interior designer needing marketing and branding or an established designer who is rebranding and/or needs marketing assistance, please let us know.

We can get you in contact with one of our marketing experts for complimentary calls so that you can determine if our services are right for you!

For more information on those services and some of the experts on our team that offer these services, please see the portfolio section of our website with the link below.

 xx, Danae

5 Common Mistakes Interior Designer Make and How to Bounce Back From Them

Like any creative profession, the interior design business comes with a learning curve where trip-ups are just part of the journey. The truth is that so many designers have been there, so the important thing is to learn from our missteps, bounce back, and avoid them in the future. If you’ve found yourself stumbling through some of these, don’t worry! Here’s how to rebound from five typical interior design mistakes and set your practice up for smoother sailing.

1. Cutting into Your Earnings to Maximize Client’s Budget

Mistake: It can be tempting to lower your fees or choose cheaper solutions to stretch the client’s budget further, potentially at your own expense.

Bounce Back: You may be able to fairly mark up other lower ticket items at a higher percentage while remaining true to the agreed budget to compensate a bit. And if it’s the client who keeps pushing boundaries, it might be time to sit down and revisit the budget and scope together. If you’ve already taken a hit on a project, chalk it up to experience. Next time, factor in your desired markup right from the start, so you know the real budget you have to work with for client costs–and stick to it!

2. Skimping on Quality

Mistake: Trying to save some pennies by choosing less expensive materials or furniture can end up disappointing your clients — and they might need replacements sooner than expected.

Bounce Back: Take the time to chat with your clients about the value of paying a bit more for quality that lasts and looks fantastic long-term. It’s all about helping them understand that an investment now can save headaches later. Plus, setting a minimum quality standard for your projects will help you always source from reliable suppliers.

3. Not Tracking Your Time

Mistake: If you’re not keeping an eye on how many hours you’re pouring into a project, you might end up undercharging and overworking.

Bounce Back: It’s never too late to start! Begin tracking your time now, even if it’s midway through a project. Begin with the basics, logging hours per project. As you get the hang of it, break your time down by task within each project. This not only helps with accurate billing but also gives you invaluable insights into managing your time more effectively.

4. Having a Short, Vague Contract

Mistake: A contract that’s too brief can leave too much up in the air, leading to miscommunications and project scope creeping out of control.

Bounce Back: If you’re mid-project and things are getting muddled, try clarifying terms now — many clients appreciate the initiative. For future projects, team up with a legal expert to craft a contract that covers all the bases clearly and comprehensively. This will keep both you and your client on the same page from the get-go.

5. Starting and Stopping Too Many Initiatives

Mistake: You’re trying to stay up to date with industry trends. But frequently changing business strategies or marketing efforts can result in wasted resources.

Bounce Back: Take a step back and evaluate what’s worked and what hasn’t. Stick to one or two new strategies at a time and give them a chance to work before you tweak them. Crafting a solid, long-term business strategy and committing to it will help ensure your efforts are cohesive and impactful. Give each new marketing or business initiative enough time to show results.

Remember, each hiccup is a stepping stone to becoming a better designer, and things are only looking up from here. Keep up the fantastic work—you’ve totally got this!

xx, Danae

A Mini Morning Marketing Session for Interior Designers

Let's face it - marketing might not be your forte. It's tough to navigate the promotional world when your passion lies in creating beautiful spaces. Therefore, we wanted to take a little time this morning to share a few insights on easy ways to effectively market your design business and share some great resources and tools tailored specifically to help interior designers like you with marketing. Ready to dive in?

Building Your Portfolio:

Your portfolio is your visual resume and a great tool for attracting clients. Showcase your best work in a professionally curated portfolio that highlights your design aesthetic, creativity, and attention to detail. Invest in high-quality photography to capture your projects in their best light and consider creating a digital portfolio website to showcase your work online.

Helpful Tool: Maximizing Photoshoots for Interior Designers Mini Guide

This comprehensive guide provides insider tips and tricks for maximizing photoshoots and capturing stunning images of your interior design projects. From styling tips to camera settings to downloadable business forms you need when hiring photographers, this guide will help you showcase your work and create a portfolio that stands out from the crowd.

Increasing Social Media Presence:

Social media is a powerful marketing tool for interior designers. Use platforms like Instagram, Pinterest, and Houzz to share photos of your work, engage with followers, and connect with potential clients. Consistency is key, so aim to post regularly and use relevant hashtags to increase your visibility.

Helpful Tool: The Hashtag Handbook for Interior Designers

This handbook is your ultimate guide to mastering hashtags on social media. Learn how to choose the right hashtags to reach your target audience, increase engagement, and grow your following on platforms like Instagram and Pinterest. With these expert tips, you'll be able to elevate your social media presence and attract more clients to your interior design business. This handbook also includes over 300 industry-related hashtags! 

Utilizing Physical Promotional Items:

In addition to digital marketing, don't underestimate the power of physical promotional items to advertise your interior design business. Branded merchandise like tote bags, mugs, and notebooks can serve as stylish and functional marketing tools that help you stay in the front of your client's mind. 

Helpful Resource: Custom Promotional Items

We partner with a promotional item vendor that can find any items you’re wanting to promote your interior design business. Whether you're looking for stylish tote bags to carry your design samples, chic mugs to gift to clients, or elegant notebooks for jotting down design ideas, we can find it! Follow the link below to take our Promotional Product Questionnaire to figure what items best fit your needs.

By investing a little time into your marketing and choosing helpful tools and resources that can streamline the process, you don't have to be an expert in marketing, you can continue pursuing your passion - designing beautiful spaces, you just get to show it off a little more. 

Happy Marketing! 

xx, Danae

8 Networking Tips for Introverted Designers

Networking can be a challenge for anyone, but it can be even more so for those interior designers who identify more with introverted traits. The thought of engaging in conversations with strangers, pitching ideas, and making small talk at industry events might seem daunting or downright exhausting. So let’s look at why it’s worth the effort, and how to make it a bit easier on yourself.

More than just exchanging business cards, networking allows you to share ideas, gain fresh insights, and stay abreast of the latest trends and technologies. And this can lead to project collaborations, mentorship opportunities, and even friendships. In an industry where reputation and word-of-mouth are invaluable, building a robust network can be your most powerful marketing tool. You're essentially expanding your reach and potential client base without the overt push of traditional advertising. So, while it may be out of your comfort zone, the long-term benefits of networking can far outweigh the initial discomfort. With this in mind, let's dig into some practical, manageable strategies to help you build meaningful connections.

1. Start Online

The digital world offers a comfortable starting point to connect with others. Social media platforms, forums, and online communities dedicated to interior design are great places to begin. You can engage in discussions, share your work, and comment on others' projects at your own pace. Instagram, Pinterest, and LinkedIn, for example, all have promise. You can join interior design groups and participate in discussions. The key here is to be consistent and genuine in your interactions.

2. Prepare Your Elevator Pitch

An elevator pitch is a short, persuasive speech about yourself and your work. Having one prepared can ease the stress of starting conversations. Your pitch should be concise, lasting no more than 30 seconds, and clearly articulate who you are, what you do, and what makes your work unique. Practicing your pitch will make you feel more confident when the opportunity arises to introduce yourself.

3. Choose Smaller Events

Instead of heading straight to large-scale conferences or networking events, why not start smaller? Smaller workshops, seminars, or local meet-ups can be less intimidating and offer a more relaxed environment to connect with others. These settings often provide more opportunities for meaningful conversations and connections that can be nurtured over time. 

4. Be a Listener

One of the strengths of being an introvert is the ability to listen. Use this to your advantage by showing genuine interest in what others have to say. Asking open-ended questions can keep the conversation flowing and take the pressure off you to do all the talking. Listening attentively can help you learn more about the industry, discover new opportunities, and understand how you can offer value to others.

5. Leverage Your Existing Network

Your current connections can be a goldmine for networking opportunities. Reach out to friends, family, and acquaintances who might have connections in the interior design world. A personal introduction can feel more comfortable than approaching someone cold. Plus, being referred by someone they trust can make the new connection more open and welcoming.

6. Follow Up

After attending an event or having a promising conversation, always follow up. A simple email expressing your appreciation for the conversation and your interest in keeping in touch can go a long way. Following up not only shows professionalism but also helps to solidify the connection you've made. It can be helpful to mention something specific from your conversation to remind them who you are.

7. Set Realistic Goals

Before attending any networking event, set a few realistic goals for yourself. It could be as simple as having three meaningful conversations or connecting with a specific person. Setting goals can give you a sense of purpose and make the event feel more manageable. Remember, quality over quantity is key, especially when you're just starting to push your networking boundaries.

8. Take Care of Yourself

Networking can be draining, especially for introverts. It's important to recognize your limits and give yourself time to recharge. Don't feel obligated to attend every event or stay until the end. It's okay to step outside for a break or to limit the number of events you attend within a certain period. Prioritizing your well-being will help you be more present and engaged when you do choose to network.

Networking as an introvert in the interior design industry doesn't have to be overwhelming. Remember, quality often trumps quantity when it comes to networking, so focus on making meaningful connections that align with your goals and values. And who knows? Putting yourself out there might just turn those jitters into unexpected joys.

 xx, Danae

6 Interior Design Risks Worth Taking

Do you tend to play it safe as an interior designer? That’s a fantastic quality to have in many situations. For example, you wouldn't dream of leaving budgets, timelines, or contract clauses up to chance. But growing your business and crafting outstanding designs means knowing when to stick to the rules and when to throw the playbook out the window. Here are six times it’s worth taking a risk, both in running your design business and your designs themselves.

On the Business Side

1. Specializing in a Niche Market

The prospect of narrowing your focus might initially seem counterintuitive, risking the alienation of a broader client base. But here’s the thing - carving out a niche for yourself actually helps you stand out to the perfect clients. Being known as the go-to person for, say, eco-friendly spaces or high-tech offices? That’s gold.

2. Charging for Consults

Asking for money right out the gate can feel awkward and awaken imposter syndrome. But this strategy serves a dual purpose. It underscores the value you bring to the table, ensuring clients are invested from the get-go, and sifts through to serious inquiries, saving you precious time and energy.

 3. Delegating to an Assistant

Letting go of the reins a bit and delegating doesn’t have to mean losing your vision in the mix. It means you get to focus more on design and less on the nitty-gritty. And who knows? An assistant might just bring fresh ideas and energy to the table.

In Your Designs

4. Incorporating Vintage Items

Sure, sticking to the latest trends from popular stores might seem like the safe choice, but sprinkling your designs with a few choice vintage pieces? That's where the magic happens, adding layers of depth and story to a space.

5. Unusual Color Combinations

Neutrals and played-out color combos feel safe, but throwing in an unexpected pop of color can turn a room from "just nice" to "wow". Think a splash of neon in a sea of pastels or a dark, moody wall in a room full of brights.

6. Mixing Patterns and Materials

Yes, there's a fine line between eclectic harmony and chaotic clashes when it comes to blending textures, patterns, and materials. But with a discerning eye, the combination of different woods, metals, fabrics, and more can create a sensory feast.

Taking Smart Risks

So, how do you dive into these risks without sinking? It all starts with having a solid base—like a well-oiled workflow—and then setting aside a little playground for creativity. Allocate a portion of each project's timeline just for trying out new things. This way, you're not running off course; you're exploring potential within reason. Getting your hands on physical samples and leveraging 3D renders lets you test-drive your daring ideas before going all in. And when you're eyeing those bigger business moves? Start small. Do a bit of research into the market, and maybe even chat with a business guru. It's all about smart risks that let your creativity—and your business—soar.

Ultimately, the essence of interior design thrives on creativity, innovation, and a touch of daring. While risks come with their own set of fears and potential setbacks, they also open doors to breakthroughs and professional wins. Maybe the question isn't whether you can afford to take these risks, but rather, can you afford not to?

xx, Danae

Unlock Your Freelance Potential: The Six-Figure Virtual Business Roadmap Mastery Course

The allure of freelance work is undeniable. The freedom to be your own boss, the flexibility to choose your clients and projects, and the promise of financial success—it's a dream many aspire to achieve. But let's be real, navigating the freelancing landscape can be daunting. How do you stand out in a sea of competitors? How do you ensure consistent income while maintaining work-life balance? If you've ever found yourself pondering these questions, then look no further. Our Six-Figure Virtual Business Roadmap Mastery Course is here to guide you every step of the way, whether you are wanting to take your first steps as a virtual assistant or are a seasoned pro looking to grow your side-hustle.

Imagine a Life Where You Can...

  • Be Your Own Boss: No more answering to a supervisor or adhering to someone else's schedule. With our course, you'll learn how to take the reins of your career and carve out your own path to success.

  • Enjoy the Financial Rewards: Achieving six-figure success is not just a pipe dream—it's within your reach. Our course will equip you with the tools and strategies needed to command the rates you deserve and enjoy financial stability.

  • Choose the Clients and Projects: Tired of working on projects that don't excite you? Say goodbye to mundane tasks and hello to fulfilling work. Learn how to attract clients and projects that align with your passions and expertise.

  • Achieve a True Work-Life Balance: Gone are the days of burning the midnight oil and sacrificing personal time for work. Our course will show you how to optimize your workflow, allowing you to achieve balance and reclaim your time.

What You'll Learn

  1. Niche Selection and Branding: Discover how to identify a profitable niche and position yourself as an expert in your field. Build a personal brand that attracts high-paying clients and sets you apart from the competition.

  2. Crafting Irresistible Proposals: Master the art of writing proposals that win clients' trust and convert prospects into paying customers. Learn how to communicate your value effectively and land more projects.

  3. Pricing Strategies for Profit: Set your rates strategically to ensure you're compensated fairly for your work. Strike the perfect balance between profitability and client satisfaction.

  4. Finding and Attracting Clients: Utilize proven strategies to expand your reach and connect with clients who appreciate your skills. Learn how to leverage online platforms and networking opportunities to grow your client base.

  5. Streamline Workflows and Productivity Hacks: Maximize efficiency with time-saving tools and workflows. Discover productivity hacks that will help you take on more clients and increase your earning potential.

  6. Client Relationship Building: Cultivate strong, lasting relationships with your clients. Learn how to communicate effectively, exceed expectations, and turn satisfied clients into loyal advocates for your business.

  7. Financial Management for Freelancers: Take control of your finances and secure your financial future. Learn how to manage your income, budget effectively, and plan for long-term success.

  8. Scaling Your Freelance Empire: Discover the secrets to scaling your business while maintaining quality and client satisfaction. Learn how to delegate tasks, hire subcontractors, and expand your service offerings.

Why Choose Our Course

  • Proven Success: Our instructor, Danae Branson, is an industry expert and is eager to share her insights with you. Benefit from years of experience and learn from her triumphs and challenges.

  • Actionable Insights: Forget theoretical fluff—our course is filled with practical, real-world advice and actionable steps that you can implement immediately. No more guesswork, just results.

  • Community Support: Join a community of like-minded freelancers who are on the same journey as you. Receive ongoing support, encouragement, and inspiration from your peers and mentors.

Lifetime Access:

You have lifetime access to all course materials and updates. Stay at the forefront of the freelance industry and continue to hone your skills as the industry evolves.

Don't let the uncertainty of freelancing hold you back. It’s time to find a life of abundance, flexibility, and creative independence! With our Six-Figure Virtual Business Roadmap Mastery Course, you'll have the roadmap to success right at your fingertips. Enroll today and take the first step towards a brighter, more prosperous future.

Six-Figure Virtual Business Roadmap Mastery Course

Whether you want to become a virtual assistant or are looking to grow your existing virtual business, this course is designed to not only supply you with the knowledge, skills, and confidence needed to succeed as a virtual assistant but also teaches you how to build and run a successful virtual business that can reach the coveted milestone of a six-figure income.

✓ 5+ Hours of Video Content

✓ 60-page Workbook

✓ Templates and Sample Contracts Resources

✓ Facebook Networking Group

✓ Unlimited Lifetime Access


Productivity Hacks That Are Actually Backfiring

When your creativity is on the clock, productivity hacks can seem like the much-sought-after holy grail of efficiency and time management for interior designers. The market is flooded with books and courses promising to unlock the secrets that will finally make all of the facets of your work fall into place. Of course, there's always room for growth, learning, and fine-tuning our routines. But there are some so-called productivity hacks circulating out there that, if not approached correctly, might paradoxically hinder your progress. Let’s look at six examples!

1. Excessive Multitasking

The ability to juggle client meetings, design drafting, and supplier negotiations all at once seems like a superpower. The truth is that, just like we don’t have chameleon eyes, our brains aren't wired to handle multiple tasks effectively at the same time. Research suggests that multitasking can lead to reduced quality of work, increased stress levels, and even a drop in IQ comparable to missing a night's sleep. For tasks that require deep thought and creativity, like designing a living space, focusing on one task at a time ensures the highest quality of work and innovation.

2. Zero Inbox Policy

The famous zero inbox policy is supposed to eliminate the stress of a cluttered email inbox by keeping it empty or nearly empty at all times. While this sounds ideal, the constant checking, sorting, and managing of emails to maintain an empty inbox can become a massive distraction. It interrupts the creative flow essential for interior designers, pulling their focus away from design work to attend to an endless stream of emails. Scheduling specific times for email management can help maintain focus on design projects without the stress of an inbox calling your name.

3. Social Media Scheduling

Hear me out on this one. I’m absolutely in favor of batch-planning your posts with a neat content or editorial calendar. However, an over-reliance on scheduled content risks making your brand feel impersonal and disconnected from your audience. Engaging with followers in real-time, sharing behind-the-scenes glimpses into your design process, and leaving a little room for the spontaneity of real life can foster a stronger, more genuine connection with your audience, even if it means spending a bit more time on social media.

4. Skipping Breaks to Work Through

The myth that working longer hours without breaks boosts productivity is just that—a myth. Especially for interior designers, whose work demands high levels of creativity and problem-solving, taking regular breaks is essential. Skipping breaks can lead to burnout and a noticeable decline in the quality of your designs. Short breaks throughout the day can refresh your mind, boost creativity, and ultimately enhance the quality and productivity of your work.

5. Overusing Digital Tools

Relying too heavily on digital tools for inspiration can limit exposure to tangible elements that might spark creativity. While software and apps can be incredibly helpful, over-reliance on them can stifle creativity. Sometimes, stepping away from the screen and working with physical models, sketches, or just playing with physical samples can spark inspiration in ways that digital tools cannot. Balancing the use of technology with traditional design methods is where it’s at.

6. To-Do Lists

Here’s another example of how it all depends on how it’s done. Creating to-do lists is a basic organization tool. But some designers actually procrastinate more by categorizing and segmenting their to-do’s in different ways when what they really need to do is dig in. Sound familiar? Try prioritizing a few key tasks each day that will make a significant impact on your projects and lead to more focused and high-quality work.

At the end of the day, every interior designer is unique, with different rhythms, preferences, and work styles. Experimenting, reflecting, and adjusting your approach based on personal experience and well-being is key to finding a sustainable and effective productivity strategy. Remember, the goal is not just to do more in less time but to enhance the quality and creativity of your work while maintaining a healthy work-life balance.

xx, Danae