The KEY™: The Designer’s Ultimate Pricing Tool

One of my favorite things is to keep interior designers abreast of what’s NEW in the industry and I found you a new FEE CALCULATOR. Check this out!

Attention: Interior Designers

Ready to maximize your profitability?

Then you need The KEY™!

The KEY™: The Designer’s Ultimate Pricing Tool was developed by well-known Business Coach, Certified Body Language Trainer, and best-selling author, Nancy Ganzekaufer.

Proven successful by 100's of designers, I want YOU to reap the benefits of this easy-to-use pricing tool!

This is the ONLY pricing product you need to realize your highest profit margins. The KEY™ lets you quickly and accurately calculate pricing estimates for your clients...

>> NO MATTER WHICH TYPE OF DESIGN SERVICES YOU OFFER! <<

Yes, you read that right. And it gets better!

The KEY™ includes a step-by-step video training that explains how to use the Pricing Tool, reducing your learning curve to almost zero. That means as soon as you grab your copy, you can benefit from it IMMEDIATELY!

The KEY™ also includes these essential bonus resources:

✔️ Project Scope Planner

Helps you think through every aspect of your project so you include each and every detail

✔️ Good, Better, Best Guide

A pricing guide to help you set expectations for your clients on the appropriate investment amounts (aka budgets) for each room

✔️ Client Proposal Templates

Four (4) fully customizable Canva Proposal Templates that align perfectly with The KEY™: The Designer’s Ultimate Pricing Tool. Go from potential to paying client seamlessly!

Grab your copy of The KEY™ today to start maximizing your profits. Click below to learn more!

The Interior Design Standard: Open Enrollment Coming Soon!

Open enrollment is coming up for the program that can help you break into the luxury market of interior design; it’s called The Interior Design Standard!

As you know, I’m here to share with you the helpful tips, tricks, and information I learn in the interior design industry that will help you succeed in running the most fulfilling and profitable business possible. Once again, I want to share with you a business program I came across that’s goal is to improve the interior design industry one design firm at a time.

The Interior Design Standard, created by East Coast interior designer Sandra Funk (House of Funk), is making a huge impact on a number of interior designers’ businesses across the country.

Why is this program making such an impact? Because the Interior Design Standard is House of Funk’s business structure. That’s right! The program includes a variety of modules with templates, processes, tools, and tech for designers to implement the structure into their own businesses. Within each module are videos explaining the ‘why’ behind Funk’s processes, with her personal experiences and lessons learned weaved in.  

The program is delivered in a friendly digital format. Designers receive lifetime access, live virtual community events and access to the ultimate design community: the Standard Inner Circle. “Our mantra is ‘Rise, Designers, Rise’. By helping one designer at a time, we hope to see the entire design industry improve,” says Funk.

I want to tell you a little bit more about the designers that the Standard will benefit the most.

  • They've been in business for at least two years

  • They have at least two team members

  • Interior design is their calling - they've got the design stuff locked down

  • They're ready to level up and break into the luxury design market

  • They desire to have more confidence, joy, creativity, freedom... and profit

Of course, the Standard is not exclusive to designers that check every box, but their data and testimonials have shown that this is who has fantastic results with the Standard. 

This program is perfect for any designer who needs organized processes, wants to learn more about how a thriving and successful design practice does it and wants to bring the joy and passion back into their business.

They give you digestible video explanations accompanied by Sandra’s process, broken down into step-by-step tasks for you to download and customize for your business. Here are a few of the highlights:

  • Interior Design Services Agreement

  • 20+ Client email templates

  • Trade Agreement

  • HR Docs galore (job listings, roles and responsibilities, employee agreements with office policies, onboarding processes and more) 

  • Full-Service Asana template (100+ tasks of our detailed full service and build/renovate process)

  • Potential Client Asana template (detailed tasks outlining and digging into this process from initial outreach to onboarding)

  • And tons of bonuses that will knock your socks off!

Plus, anyone who signs up using my link below will get our Passive & Multiple Income Streams for Interior Designers e-Book for FREE*!

Enrollment only happens twice per year and the next enrollment period is March 29 - April 5, 2023. If you are interested, you can reserve a spot now by clicking this link: https://interiordesignstandard.com/danae

*The FREE e-Book will be sent via email 60 days after payment has been made in full for The Interior Design Standard.

As always, please feel free to reach out if you have questions!

I hope you have a wonderful day!

xx, Danae

Design Your Life: Expanding Your Skills & Horizons

As a designer, you've probably spent countless hours perfecting your craft. But let's face it, sometimes the daily grind can get a little monotonous. Adding some variety to your life can not only make you a more well-rounded person and make life more stimulating for you, but it can also lead to new creative inspiration and new opportunities in your professional life. Here are some ways to broaden your skills and horizons.

Learning a New Language

Learning a new language can be a lot of fun and one of the most gratifying things you can do. Not only will it allow you to communicate with a wider range of people, but it will also open doors to understanding different cultures, helping you to have a more comprehensive view of the world. 

Technology

Another way to expand your skill set could be learning new software or technology. As we live in the digital age, keeping up with the latest technologies gives you an added advantage. Delving into topics such as artificial intelligence or virtual and augmented reality can surprise you and even potentially complement your work.

Journaling

Keeping a journal is an opportunity to reflect on your thoughts, feelings, and experiences, and can help you to gain a deeper understanding of yourself and your motivations. It also serves to highlight which things in your life are working for you and where you’d like to evolve.

Playing a Musical Instrument

Make your own music. Playing an instrument can be a great way to wind down and help you improve your concentration. Plus, learning to play an instrument can give you an appreciation for the art of composition and arranging. And who knows, you may discover a hidden talent.

Urban Exploration

You might be surprised what you find if you play tourist in your town. Urban exploration can expose you to different architectural styles and designs, abandoned buildings, and other interesting and unique spaces.

Cooking Classes

Taking classes or dedicating regular time to more special or creative recipes can be very therapeutic and help you relax, as well as produce delicious and healthy meals. It’s one way to elevate the mundane. Learning about different ingredients and techniques, not to mention cultures, is a whole world to discover.

Volunteering

Volunteering in your community is a great way to give back to society. It can also offer you new perspectives and inspiration that you might not otherwise have encountered. It helps you develop a more empathetic and understanding view of people, which can be beneficial for both your personal and professional life.

Gardening

Watching the plants you’ve nurtured grow is extremely satisfying, and it can be a refreshing change of pace from working primarily indoors. Experiment with different plants, flowers, and landscaping techniques to create cohesive and visually appealing outdoor areas.

Yoga

It’s not just a fad. Yoga can help you to improve your physical health and to reduce stress and tension in your body. The fluid movements in yoga are especially great for aligning your body and mind after hours sitting in front of the computer screen.

Photography

Photography is a great hobby for many reasons. It's flexible, mobile and learning more about photography can help interior designers visually document and showcase their work, as well as develop a keener eye for composition, lighting and color.

Picking up a new activity (or bringing back one you’ve abandoned) can be an excellent way to stay inspired and motivated – and maybe make some new friends. So, go ahead and design your life to be as beautiful and enjoyable as you can imagine.

xx, Danae

Interior Design Business Check-up! 7 Ways to Boost Your Success

As an interior designer, it can be easy to get caught up in the day-to-day tasks and lose sight of the big picture. Conducting a business checkup from time to time can help you identify areas that need improvement, stay efficient and relevant, and make an enormous difference in your short-term and long-term growth. It’s a good idea to analyze various aspects of your business monthly or quarterly, and then do a more comprehensive checkup on a yearly basis. You should also revisit these points whenever your business is going through a significant change, such as a new product or service launch.

Here are seven areas to focus on during your checkup:

Technology

Take a look at all of the technology you are currently using in your business. Are there any tools or software that you could update or replace with more efficient options? For example, switching to a cloud-based project management system meant for interior designers could save time by reducing redundant work, as well as improve collaboration with team members. Apps like Canvas can save you time on site surveying.

Stay current

One of the things interior designers often enjoy the most, yet sometimes don’t seem to have (or make) much time for, is to check out other designers’ work and new vendors or items. Keeping an eye on the latest design trends, materials, and technologies can help you offer fresh, innovative solutions to your clients. Additionally, staying current with industry trends can also help you anticipate changes in the market and adapt to new demands from clients.

Streamline

One important aspect of streamlining internal business processes is to review and organize your design resources. This includes your 2D and 3D block and model libraries, templates, and other design assets. Having a well-organized system with a standardized file naming convention can save time and improve efficiency in the design process. You can also look into automating certain repetitive tasks such as sending invoices.

Accountability

Review the roles and responsibilities of anyone else on your team. Are they clear and well-defined? Are there areas where team members are struggling or not meeting expectations? Identifying and addressing these issues can lead to a more productive and successful team. Encouraging open communication with regular team meetings and a culture of feedback is also vital.

Expense reduction

Review your business expenses to see if there are any non-essential costs that can be cut. For example, are there memberships or subscriptions that you no longer need? Is there room for negotiating better rates with any of your vendors? Can video calls replace some of your face-to-face meetings, thus reducing travel time and costs?

New income streams

Consider adding a new service to your business to increase revenue. For example, many interior designers are now offering e-design services, which allow clients to work with a designer remotely. Otherwise, consider offering a specialized service such as space planning, color consulting, or even outdoor design. Look into what other new revenue streams fit with your passions and your company. You may even set up a lucrative passive income stream, which doesn’t add to your ongoing workload.

More projects

One way to boost success is to increase the number of profitable projects you take on at once. If you feel you’ve already reached your capacity, this can be done by outsourcing certain tasks that are lower paying, time-consuming, or not your area of expertise. You can hire a virtual design assistant, whether periodically or on a regular basis, to take some of those responsibilities off your plate. And finding ways to market your services more effectively, such as through social media or networking events, will help you win over more clients.

By gathering these insights, you can identify key areas of strength and areas that need improvement. Stay open to feedback from your team and your clients to help inform your decisions. Remember, even small changes can make a big difference in the long run.

xx, Danae

9 Pro Tips for Effective Emails With Your Clients

Interior design is all about creating beautiful, functional spaces that reflect the personalities and lifestyles of the people who use them. As an interior designer, you are the creative force behind these spaces, and you need to be able to communicate effectively with your clients in order to bring their vision to life. One of the most important tools for communication in the design industry is email, and there are a few key tips that can help you write effective emails with your clients.

1. Get it in writing. Email is the best method of communication for discussing the terms of revisions, refunds or anything else you want to have a clear record of, both for easy future reference and to protect your company if ever necessary.

2. Be clear and concise. When you're communicating with your clients, you want to make sure that your message is clear and easy to understand. Avoid using jargon or technical terms that your clients may not be familiar with, and keep your emails as short and to-the-point as possible. Also consider using bullet points or numbers if there are several points that need attention.

3. Use a professional tone. As your clients are paying you for your expertise, make sure that your emails reflect this by using a formal, professional tone, while still friendly. Avoid slang or too-casual language, and be sure to proofread your emails before you send them.

4. Provide visual references. Visuals can be a great way to communicate with your clients. Whenever possible, include images or drawings in your emails so that your clients can get a better sense of what you're proposing. This will also make it easier for them to give you feedback.

5. Be responsive. When your clients email you, they want a timely response. Make sure to reply to your clients' emails as soon as possible, and let them know if you're going to be out of the office or unavailable for an extended period of time. This also sets the tone for clients to be more prompt about responding to you.

6. Be organized. Keep track of all the different emails you're sending and receiving, and make sure that you're addressing all of your clients' concerns. Use clear subject lines and add to the appropriate email threads as a means of sorting topics. You can also use email tags to help filter your conversations.

7. Follow up. If you've sent an email and haven't received a response, don't be afraid to follow up. A polite reminder can help ensure that your clients are keeping up with their end of the conversation.

8. Use a signature. A professional signature with your name, title, and contact information will give your emails a polished look and make it easy for your clients to get in touch with you.

9. Be flexible. Remember that every client is different, and you'll need to adjust your communication style to suit their needs. Be open to feedback and be willing to make changes to your emails if your clients suggest them.

Effective communication is crucial to the success of any interior design project, so it’s worth spending time crafting well-written emails. By following these tips, you'll ensure that your email conversations flow as smoothly as possible and ultimately facilitate better client relationships and more successful projects.

For even more help with client emails, check out this Mastering Client Emails Business Toolkit + Mini Guide!

Discover why email communication remains the preferred method in the industry and understand the importance of crafting each message precisely to foster strong client relationships.

We cover everything you need to know about emailing, including:

  • Tailoring Communication to Client Types

  • Anatomy of an Effective Email

  • Email Tone and Style

  • Common Mistakes to Avoid

  • Establishing and Nurturing Client Relationships

  • Simple Proofreading Practices

  • Mastering Inbox Management

  • Utilizing Effective Email Templates

  • Action Checklist

Streamline your client communication, improve your organization, and establish better email systems with this must-have toolkit. Whether you're a seasoned designer or just starting out, Mastering Client Emails provides the solutions you've been looking for to enhance your professional interactions and boost your productivity.

Happy Emailing!

xxx, Danae

High Tea Around the World: How Different Cultures Celebrate This Flavorful Gathering

High Tea, often used synonymously with afternoon tea, is a beloved tradition that has been around for centuries and all over the world. While it may not be a traditional event in the United States as it is in other countries, it's been on the rise - especially in the high-end restaurants and hotels - and for good reason. The finer details of this practice vary from country to country, but the one thing that remains constant is the delicious finger food, tea, and a time to relax and enjoy with friends and family. So why wouldn’t we take inspiration from countries like these?

In England, High Tea is considered a formal event and is often served in the afternoon. Finger sandwiches, scones with clotted cream and jam, and pastries are the traditional foods served. The tea is typically served in delicate porcelain cups with a saucer and is accompanied by milk and sugar. High Tea can be enjoyed all over the country, but if you find yourself in London, try Sketch, a stylish London tea room, restaurant, and bar.

In Australia, it’s a bit more casual, usually featuring finger foods such as scones with jam and cream, meat pies, and sausage rolls. But, there are venues all over the country that offer more indulgent High Tea experiences. For example, the Langham Hotel in Melbourne offers a package that combines a High Tea experience with a massage or facial treatment, making it a luxurious and relaxing experience.

In India, High Tea is known as "Chai Time" and is a daily ritual that takes place between 5 and 7pm. The tea is made with a blend of spices and is served with small snacks such as samosas, pakoras, and sandwiches. The Sea Lounge at the Taj Mahal Palace in Mumbai offers an impressive array of High Tea options, accompanied by live piano music in the background.

In China, High Tea is referred to as "Yum Cha.”. The tea is often served in formal porcelain dishes, commonly referred to as "fine china." These dishes can have ornate patterns and are often treasured heirlooms. The tea is served in small cups and is accompanied by a small pitcher of hot water for refills. Dim sum, small steamed buns filled with meat or vegetables, are the traditional foods served during High Tea.

In Russia, this ritual also known as "Zakuski," is a popular social occasion. Weather permitting, it's sometimes taken outdoors for a picnic, and even the snow doesn't stop the fun. Finger foods such as caviar, smoked fish, and pickled vegetables are commonly served. A unique tradition is to take a spoonful of fruit jam and then sip the tea, which melts the jam and transforms the flavor of the tea.

And in the United States, my favorite is the Mad Hatter Restaurant & Tea House in Anoka, Minnesota. They typically serve scones with sweet cream, lemon curd and apple butter along with savory finger sandwiches of either chicken salad, cucumber, pimento cheese and egg salad AND a dessert course of tiny little desserts. If you’re not a tea drinker, mimosas are always an option.

If you fancy the idea of starting your own High Tea tradition or just hosting a one-off gathering, it’s easy with the following tips:

  • Choose a theme: High Tea is a great opportunity to get creative with decorations and themes. Consider using a color scheme or incorporating a specific cultural influence to make it unique. You can even specify a dress code for more fun with your guests.

  • Select the right tea: Make sure to select a variety of teas to offer your guests. Consider offering a selection of non-caffeinated teas for those who are sensitive to caffeine.

  • Prepare finger foods: Finger sandwiches, scones, pastries, and macarons are great options for High Tea. You can also consider adding savory options such as quiche or mini-pizzas.

  • Set the table: High Tea is a formal event, so make sure to set the table with proper tableware, such as fine china and silverware.

  • Create a relaxed atmosphere: High Tea is a time to relax and enjoy the company of friends and family. Create the right ambiance by playing background music and lighting candles.

  • Make it a potluck: If you want to make the event more casual, you can consider making it a potluck where each guest brings a small dish to share. This way, everyone can contribute and the event becomes more interactive.

  • Have fun: Don't worry too much about everything being perfect - it's all about the experience and the memories you create.

Happy High Tea! xx, Danae

Bright Accent Pieces to Wash Away the Winter Blues!

It's time to brighten up your home and wash away your winter blues! We have compiled the best and brightest home decor accent pieces to change dreary to dreamy.

Using Scent & Fragrances in Interior Design

The use of fragrances in interior design is an underrated tool with the ability to influence our emotions, memories and overall mood in a way that visual elements cannot. They also impact how our brains interpret the elements we can see. By carefully selecting fragrances and incorporating them into a space, we can create a specific ambiance and enhance the overall experience of a room. And as interior designers, much of the information you will have already gathered about the personality of the clients and the mood of the space will guide you.

There are numerous forms of fragrances that can be used in interior design. Some of the most popular are candles, diffusers and room sprays, but there are also HVAC scenting systems that diffuse fragrance throughout a home or business. Scents can tell a unique story, and companies like Aroma360 create custom fragrances for both residential and corporate use.

An important rule to keep in mind is to keep fragrances subtle so that they are not overwhelming. This is especially important in places like an office, where not everyone has the same preferences, and harsh synthetic fragrances can even trigger allergies.

Another point to consider is longevity: how long the fragrance will last. Some fragrances are longer lasting than others, so you may choose a lighter base fragrance for a reed diffuser and reserve stronger fragrances for more controlled release formats, such as candles, which will be used occasionally.

When choosing scents for specific rooms or spaces, it’s essential to think about the desired ambiance and the activities that will take place there. Here are some examples:

Bedroom: calming scents such as lavender, chamomile, or jasmine can help to promote relaxation and restful sleep. Another option is a peaceful ylang ylang scent.

Living room: a warm, inviting scent such as vanilla or a cozy, woodsy scent like pine can create a welcoming atmosphere.

Kitchen: invigorating scents such as citrus, ginger or mint can energize the space and stimulate the senses.

Bathroom: refreshing scents such as sandalwood or peppermint can help to create a spa-like atmosphere. You could even add a eucalyptus branch in the shower area as a natural and decorative element.

Office: scents that promote focus and concentration, such as peppermint or rosemary, can be helpful for boosting productivity. Other options include an uplifting lemongrass or a refreshing tea tree scent.

Outdoor space: fresh, natural scents such as pine or cedar can help to create a cohesive and inviting atmosphere.

If you are thinking of incorporating scents into an interior design project, sit down with your client to find out what they like. This is a very personal preference, as much as the style of their home, so it's important to involve them in the selection or creation process. Use your own sensibilities to help narrow the options down to one or a limited collection of fragrances that will complement each other in the home.

Scent can make a real difference in how your clients feel when they step into their new space for the first time, as well as how they feel when they walk in the door at the end of each day after that.

xx, Danae

It's Reading Time: 10 Books Interior Designers Will Love!

Sometimes you just need a break from staring at the screen and to put your feet up with a good book. We’ve rounded up a selection of some favorite coffee table books, which can serve as inspiration, decoration, and conversation starters, plus a few dreamy novels if you want to get away for a little while.

100 Interiors Around the World

How could we not start with an interior design book? This compact coffee table book is a carousel of stunning snapshots from different countries and stylistic influences, from minimalist to eclectic and Brazil to Indonesia. It's a great way to get out of your bubble and admire the work of other designers.

Wild Interiors by Hilton Carter

Hilton Carter is an author and plant enthusiast who shares his personal plant journey and his top ten favorite house plants, and also profiles the beautiful homes and plant collections of 12 other plant enthusiasts around the world. He provides tips on how to decorate with plants in different types of spaces and offers advice on plant care.

Wonderland by Annie Leibovitz

An absolute legend in the photography industry, Annie Leibovitz shares striking moments in fashion spanning five decades in her coffee table book, Wonderland. It includes her most famous photographs featuring celebrities and style, as well as otherwise unpublished gems that can only be found within its pages.

Eat Drink Nap

Soho House is a chain of exclusive hotels, restaurants and clubs that has developed a reputation for its approach to hosting events and making guests feel at home. The company has compiled this book featuring insights and advice from its experts on how to recreate the Soho House experience in one's own home, including tips on design, lighting, cooking, and cocktail mixing.


Breakfast: The Cookbook by Emily Elyse Miller

This book is one of Phaidon’s many gorgeous cookbooks and is a compilation of hundreds of easy-to-follow recipes for breakfast dishes from around the world, including notes on the cultural background and culinary characteristics of each dish. Breakfast includes recipes for a variety of sweet and savory dishes, including Egyptian Ful Medames, Mexican Chilaquiles, Chinese Pineapple Buns, American Scones, and Scottish Morning Rolls, among others.

Gold: The Impossible Collection (Special Edition) by Bérénice Geoffroy-Schneiter

If you’re looking to splurge, this premium Assouline book (which comes with complimentary white gloves) presents 100 examples of gold's use in art and artifacts, ranging from ancient civilizations to modern creations, and is packaged in a luxurious gold-covered case.

Remote Experiences by David De Vleeschauwer

A new gem courtesy of Taschen, Remote Experiences is a book that takes readers on a journey to 12 of the world's most isolated destinations, from a hidden kingdom in the Himalayas to the plains of Botswana. Photographer David De Vleeschauwer and writer Debbie Pappyn offer a tour of the people and places that remain untouched by modernity, from the North Pole to Antarctica.

Before the Coffee Gets Cold by Toshikazu Kawaguchi

A cozy yet thought-provoking novel about a Tokyo back-alley cafe that has something very unexpected on the menu: time travel. Customers come hoping to get the most out of their visit - confronting and meeting people they didn’t have the chance to - but the experience doesn't come without certain rules and risks. And they must get back to the present before their coffee gets cold.


Transit by Rachel Cusk

In Transit, the second book in Rachel Cusk's Outline trilogy, Faye, a writer, embarks on a challenging flat renovation after divorcing her husband. As she works on the project, Faye observes her neighbor's seemingly perfect family and deals with difficult neighbors. The renovation becomes a symbol for Faye's own struggles to rebuild her life.

Summer Crossing by Truman Capote

This younger, less polished novel by the author of Breakfast at Tiffany’s features Grady, a 17-year-old who belongs to 1945 New York's high society. She manages to escape from family plans and stay alone in her family's Central Park apartment. This apartment is an accomplice to the chaos of teenage passion over the summer while Grady's parents are distracted.

 
 

Happy Reading!

xx, Danae

 

SideDoor: Transform Your Design Business

A Sourcing Tool That Makes Life Easier!

Monetizing an interior design business with products is a conversation that is ever evolving in the design industry. Between vendor accounts, affiliate links, buyer clubs and sales tools, at times it can be hard to decide what’s best for you and your business. Using a variety of these options can be very beneficial to your business and today, I’m going to share more information about one sales tool I came across that has become a real game-changer for many independent interior designers.

SideDoor is a sales tool and platform where interior designers can curate shoppable collections of products from their favorite vendors to share with their clients and/or social media followers. This tool gives you the option to create collections and invoices specifically for your clients AND it allows you to create collections in your style and brand to share on your website and social media platforms.

With over 150 popular vendors and average commissions of 30% this sales tool allows you to monetize your business in a much simpler way. There are over 4,000 creative professionals that use the tool everyday to simplify and monetize their business in all states.

So how does this work? Follow the steps below.

1. Request Access – you can go to www.onsidedoor.com and request to be a part of the program. SideDoor will review your request to see if you’ll be a good fit. Once you are accepted, you will get in on the early access program, which is currently FREE.

2. Curate Collections – After you are accepted, you can start creating collections using products from a vast array of vendors at vendor direct designer net pricing. You can share these collections in client proposals or directly online with your followers.

3. Share – Once your collections are curated you’ll be able to embed shoppable links on your website, blog and other social media platforms.

4. Earn Commission – When your clients or followers purchase products from you, you earn the spread between designer net and retail. SideDoor takes care of the rest.

5. Sit Back – Once your client makes a purchase, SideDoor will fulfill the order, get it to your client and deposit your earned commission.

If you are interested in learning more, you can visit the SideDoor website at www.onsidedoor.com to check out their current vendors, frequently asked questions and apply for access. You can also book a consultation with them to get more information.

SideDoor is a simple and easy to use tool but we know you are busy and actively growing your business. Whether you are currently using SideDoor or you decide to sign up now, we are here to help. There are several VDAs on my team who are able to help you manage your SideDoor account to make sure you are using the tool to its full potential.

As always, feel free to reply to this email with questions.

Have a wonderful day!

XX, Danae

Are You Thinking About Trying a New Interior Design Niche? Unique & Interesting Design Niches

Interior designers come in all shapes and sizes and I’m sure many you know, like yourself, may specialize in kitchen and bath or whole home. But what other niches are out there? The most recent niche to emerge is what I call the quarantine niche. Designers are designing homes with more recreational and entertaining space, more separation and sanitation and more comfort for those quarantined at home either alone or with other family members.

I thought it would be fun just to research other design niches that we often don’t think about on a day-to-day basis and this is what I found.

Aviation Design – There are interior designers who specialize in private jet design. This type of design is very challenging an extreme as you must be great with working with small spaces and working with all the codes that aircraft interior design entails.

Yacht Design – Although you could be working with more space than a private jet, this type of design is still challenging and requires knowledge of naval architecture and marine engineering.

AirStream Design – The other day I came across an interior designer on Instagram who specialized in AirStream interior design. Again, another change in our economy was the number of people who purchased RVs this spring and summer. Some of them have great bones but need an interior designer to create the luxurious and comfortable environment the owner wants.

She Shed Design – There are people who specialize in She Sheds, Man Cave, Playhouses and all sorts of room away from the home type structures. There are so many interesting options when it comes to this type of design.

Limo Design – Yes, there are people who design the interiors of limousines! I didn’t realize it until I did the research how crazy and luxurious limos can get. There are some that have narrow pools in them.

What other fun design niches can you come up with?

xx, Danae

8 Movies with Stunning Interior Design

Interior design was never meant to be confined to still imagery. It’s meant to be the setting for the drama, tragedy, comedy and romance of our lives. Watching movies is a great way to see how different styles come to life in different eras and with diverse characters, and maybe get a little inspiration for your own design projects. Here are some standout movies with stunning interior designs.

1. Parasite (2019)

The house where most of the story takes place could be considered the real star of this Oscar-winning Korean film. Instead of being decorated by an interior designer, it was built and staged from the ground up by the film's director, Bong Joon Ho, together with Lee Ha Jun, production designer, with special emphasis on the moods created through lighting. The result is a minimalist, monochromatic marvel.

2. Pain and Glory (2019)

For Spanish director, Pedro Almodóvar, decoration is a fundamental tool, as can be seen in really any of his 20+ films, including his autobiographical Pain and Glory. Expect to see vibrant colors with an apparent predilection for lipstick red, kitschy prints and a mix of contemporary and mid-century furniture.

3. The Grand Budapest Hotel (2014)

Wes Anderson’s unmistakable aesthetic touch is arguably at its finest in this comedy drama, with its warm pastel palette and satisfying symmetry. While the hotel's stunning pink exterior is actually a miniature model, the interior snapshots capture thoughtfully produced Art Deco vignettes, born from a myriad of inspirational sources, including Photocrom postcards from the 1920s and 1930s.

4. Call Me By Your Name (2017)

André Aciman's novel was inspired not by a person, but by a villa in a small Italian village, and director Luca Guadagnino conveyed this spirit in the film adaptation by choosing Lombardy's Villa Albergoni, a former fortress, as the dreamy setting for this coming-of-age summer romance. 17th century meets 1983 under high ceilings, made cozy by the family's collections of relics of their love of travel, art and history.

5. Ex Machina (2014)

This unsettling sci-fi film needed the main character's house to reflect his "wealth, technical ability and intellectual status," according to production designer Mark Digby. The story takes place in one house, but is shot at the Norwegian Juvet Landscape Hotel and a private summer house called The Residence, both designed by Jensen & Skodvin Architects. A rock formation juts out into the sleek, modern living room, and floor-to-ceiling glass windows frame the stunning surrounding nature.

6. Amélie (2001)

A beloved French masterpiece featuring vintage furniture and eclectic-gone-kitsch details everywhere. Think patterned tiles, polka dots, and one velvet fringed ottoman. Vibrant, rotating color palettes and use of furniture play a key role in telling the story with all its emotional peaks and reflecting the solitary character of the protagonist, played by the young Audrey Tautou.

7. 2001: A Space Odyssey (1968)

Clean, curvy furniture and fluorescent light beaming across white ceilings, walls, and floors. That’s how Stanley Kubrick imagined the interior design of the future from where he sat in the 1960s. The legendary chaise longue from the Djinn collection, designed by Olivier Mourgue, is part of the permanent collection of the MoMA in New York, but the same model, as well as other pieces of furniture featured, are available for purchase.

8. The Great Gatsby (2013)

Another imposing display of Art Deco, Baz Luhrmann’s drama set in the roaring 20’s is nothing short of grandiose. Besides an extraordinary collection of costume designs, the film boasts glamorous interiors: meticulous designs loaded with crystals and gold, cubist and futurist influences within classic architecture, and a notable bias for geometric lines, shapes, and zigzag patterns. Best watched with a glass of champagne.

 

How To Make Your Website More Accessible

“An inaccessible website can exclude people just as much as steps at an entrance to a physical location.” This is a reminder from the Americans with Disabilities Act website (ADA). As an interior designer, you probably frequently consider different types of accessibility in your designs, and that consideration should extend to your company's website.

While it’s not a legal requirement for all websites (see here if it is for you), complying with the standards laid out by the Americans with Disabilities Act Standards for Accessible Design means a more inclusive and welcoming first point of contact with your business. Read on for examples of what this could look like on your website.

Colors & Contrasts

Comb through your website to see how color is currently used to highlight or distinguish content. People who are visually impaired will find it easier to navigate your website if there is greater contrast between text and its background, or if selected items are highlighted with other markers besides color, such as bold or underlined letters.

Headers & Labels

Understanding your website’s layout is much simpler with headers at the top of each page and titles introducing different sections on a page. And when it comes to forms, such as a contact form, there should be a brief description of what it is for and how to fill it out. Ideally, the settings would alert screen reader users if and how they’ve entered information incorrectly.

Alt Text

Text alternatives, also known as alt text or an alt tag, convey the purpose of an image, including photos and videos. Visually impaired people can use screen readers to hear the alt text read aloud. A useful alt text is brief yet provides a relevant description. One example would be: A bright minimalist kitchen with wooden cabinets and marble countertops, and an island with leather bar stools and brass pendant lamps. Bonus: alt text is good for SEO.

Captions

Apart from alt texts, one of the most obvious - yet too easily forgotten - ways to make videos more accessible is to add captions. For example, you may have a video presentation of your studio or a project walkthrough that you can update. Just try to make them as well synchronized as possible so that the experience is smooth for the hearing impaired.

A few final tips:

● Analyze your website with an accessibility checker such as accessibilitychecker.org.

● Find more ideas on the Web Content Accessibility Guidelines website.

● Remember to apply these tips to your social media posts as well!

xx, Danae

Indulge Your Sweet Tooth: 10 Super Simple Holiday Cookie and Candy Recipes!

The winter holiday season is synonymous with sweetness, indulgence and giving, and I've got you covered with ten very easy cookie and candy recipes. They all have a 15-minute prep time at most, and there are some vegan and gluten-free options included so everyone can partake. Whether you're hosting a gathering, contributing as a guest, or just looking to share an activity with your family, these recipes just might become your new holiday tradition!

Warm, chewy, cinnamon-flavored cookies? Yes, please!

Ingredients: unsalted butter, sugar, eggs, vanilla, flour, cream of tartar, baking soda, salt, and cinnamon.

Bake the best of both worlds with this soft brownie and chocolate chip cookie hybrid.

Ingredients: ground/milled flaxseed, vegan butter, light brown sugar, granulated sugar, all-purpose flour, unsweetened cocoa powder, baking soda, salt, vanilla extract, vegan milk, and vegan chocolate chips.

These delicious squares are sure to disappear quickly.

Ingredients: unsalted butter, light brown sugar, large egg yolk, vanilla extract, all-purpose flour, fine sea salt, Hershey’s chocolate bars, and chopped pecans.

Serve up the classic, cool flavor of sweet peppermint with only 4 ingredients!

Ingredients: semisweet chocolate, white chocolate chips, peppermint extract, and crushed candy canes.

A colorful, lower calorie candy option made with a surprising ingredient: applesauce! Best if you have small cookie cutters to create holiday-themed shapes.

Ingredients: granulated sugar, applesauce, Jello, unflavored gelatin, and lemon juice.

Could these cute crinkle cookies look any more perfect for the holidays?

Ingredients: all-purpose flour, cocoa powder, baking powder, baking soda, salt, vegan butter, granulated sugar, applesauce, vanilla extract, apple cider vinegar, red food coloring, vegan white chocolate chips (optional), and powdered sugar.

An excellent snack and great for giving away in little gift bags.

Ingredients: Chex cereal, Cheerios cereal, pretzels, dry roasted peanuts, vanilla candy coating, festive sprinkles, M&Ms, and gingerman mini cookies.

A no-bake recipe with amazing results.

Ingredients: nonstick cooking spray, granulated sugar, whole milk, kosher salt, creamy peanut butter, vanilla extract, bittersweet chocolate chips, and lightly salted roasted peanuts.

These creamy bites are sure to be a hit with all classic eggnog lovers.

Ingredients: granulated sugar, eggnog, heavy whipping cream, unsalted butter, salt, marshmallow cream, white chocolate morsels, nutmeg, and rum flavoring.

Irresistible for everyone, with or without dietary restrictions!

Ingredients: gluten-free gingersnap cookies, vegan cream cheese, blackstrap molasses, gingersnap spice, white or regular vegan chocolate, and extra virgin olive oil.

 
 

Enjoy these recipes with your loved ones this holiday season!

xx, Danae

Does Your Business Card Suck?

The team at Financially Wise isn’t sugarcoating it. “Your business card sucks” is their bold message, and they’ve got a revolutionary solution to bring the most classic business accessory up to date.

A traditional business card is printed on paper in large minimum batches, with information that is likely to change at some point. When handed to potential clients or business partners, it’s easy for them to lose it or never get around to taking the step of looking you up online. The result is that the card is often wasted, and opportunities fall flat.

A Ccard is a durable plastic digital card with a QR code that can instantly be scanned by anyone you’d like to share your information with, or used through the tap function on newer smartphones. This takes them right to your “mini website,” which is part of the package and works as a landing page that includes things like links to all your social media, portfolio images, and call-to-action buttons. This means your information will already be open on the other person’s phone, bringing them that much closer from the first point of contact.

This gives prospective clients and collaborators a chance to check out your work, and gives you the opportunity to address any questions or concerns they may have when considering working with you.

The pricing and features are available in three tiers. The Basic package gets you 1 card for which you can choose from a number of style options. You can also opt for the Custom package, which gives you 2 custom-designed cards to reinforce your brand image. And if you need a few more, the Team package includes 6 cards.

All packages, starting from the most basic, include a professionally designed mini website, which can serve as your main website or a bridge to your existing website. And all packages also provide Analytics, so you’ll have insights into visitors to the page. The Custom and Team packages additionally allow you to have e-commerce functions on your website.

As your business grows and evolves, you can always update your information via the dashboard or reach out to their team of specialists to edit your linked website.

It’s details like these that can help make a great impression when it comes to making new contacts…and keeping them!

xx, Danae

Try Hot Chocolate Flights for Your Next Holiday Gathering

Hot chocolate has been delighting humanity as far back as the Mayan civilization in Mexico, around 500 BC. It is a delicacy that has stood the test of time, but it has also proven to be the perfect base for endless variations. As cocoa spread around the world as a staple, different regions created their own recipes infused with their local ingredients.

So why not let guests at your next holiday gathering enjoy trying a flight of hot chocolate recipes? Below is a selection of recipes from various cultures plus some other fun, irresistible combinations. You'll have a hard time narrowing down the choices!

For all these recipes, you can tweak the proportions to make it more or less sweet. If you want to use plant milk and prefer a thinner hot chocolate, you can use almond or coconut milk, while you will get a richer result with soy or oat milk, especially barista versions.

Mexican Hot Chocolate

This slightly spicy recipe is the modern version of the original Aztec concoction (which actually included cornmeal, but we’re leaving that out). It’s made with 2 cups whole milk, 5 oz. bittersweet chocolate, 1 tbsp sugar, 1 tsp vanilla extract, ¼ tsp cayenne chili powder, and a pinch of nutmeg.

European Style Chocolate

In some European countries, such as France, Italy, and Austria, hot chocolate is thick, so it’s savored in sips or, in Spain, it’s used to dip churros. You can achieve this by upping the chocolate ratio and melting "extra bittersweet" 70% cocoa chocolate bars, such as the Ghirardelli brand. And under no circumstances use water! Use whole milk and cream.

West African Hot Chocolate

Here’s a recipe for the grownups, especially popular in Ghana. It calls for 2 cups of milk, ¾ cup dark chocolate, 1 tsp honey, 2 tsp brown sugar, ¼ tsp vanilla extract, ½ inch cinnamon stick, and 2 tbsp dark rum. Heat gently, stir, and add the vanilla and rum at the end if you want to keep its effect.

Mumbai Hot Chocolate

Cinnamon, ginger, and cardamom—all the wonderful earthy spices you associate with India—are combined with a surprise ingredient: white chocolate. Heat 2 cups of milk, 2 tbsp white chocolate, ½ tsp cinnamon, ½ tsp ginger, and ½ tsp cardamom. Drop in 1 whole clove and 1 whole black peppercorn, which you’ll strain out before serving!

Minty Hot Chocolate

Start by preparing a classic batch of hot chocolate and then melt a couple of dark chocolate covered mints (such as Nestlé's After Eight) and decorate with a floating mint leaf. Another way to get this cool mint chocolate flavor is to use a candy cane as a stirrer!

Hazelnut Hot Chocolate

Heat 2 cups of milk with ¾ cup dark chocolate. Add a splash of hazelnut liqueur (such as Frangélico) and sweeten with a spoonful of Nutella. You can leave a couple toasted hazelnuts floating or, better yet, a Ferrero Rocher chocolate served on a cocktail skewer.

Hot Chocolate Nog

If you love the traditional eggnog, wait until you try the hot chocolate variety. Stir 1 part milk with 2 parts eggnog (about 2 and 4 oz. for 1 serving size) over medium-high heat, plus 1 packet of hot chocolate per serving. Garnish with whipped cream and freshly ground nutmeg.

PB & C

It’s hard to imagine a Reese’s Peanut Butter cup in any physical state that you wouldn’t like. Once you try adding a teaspoon of creamy peanut butter to your hot chocolate, you'll know what it feels like to eat a liquid peanut butter cup...amazing.

Tiramisu Hot Chocolate

With a shot of espresso or black coffee, a touch of aged rum and some cinnamon sprinkled on top, you have an irresistible flavor. And accompanied with ladyfinger cookies or biscotti and mascarpone cheese to spread, it becomes a deconstruction of the iconic dessert.

Hot Cherry Mocha

Another caffeinated take on hot chocolate, add a shot of coffee plus a shot of cherry liqueur. Top with whipped cream and a maraschino cherry.

Cheers!

xx, Danae

Start Creating Design Packages for Your Interior Design Business

For interior design studios that are able to provide the full spectrum of services, it might be tempting to lay out this extensive list of possibilities in order to wow potential clients or reach a broader client base. However, this approach has proven to be overwhelming and cause decision fatigue as clients look for options they can easily understand and choose with confidence.

Limiting the selection to about 3 or 4 design packages makes the exploration process clearer and more concise. In general, these are tiered, both in terms of scope of work and price points. This way your services are accessible to clients with a range of budgets, and they are able to get a quick overview of what to expect from the very beginning.

Each design package should have a name that reflects its level. Some designers like to present their packages with names like Silver, Gold, and Diamond. Others are more descriptive, such as Refresh, Transform, and Renovation. Take inventory of the services you want to promote, group them, and then decide on the most suitable name. Here are some examples of popular package concepts to get you inspired:

  • Designer On Demand: Hourly Video Call Consultations

  • Vision Boards: Clickable Shopping Lists

  • E-Design: Complete Virtual Service

  • Color & Material Selection: Fabric and Finishes

  • Home Styling: Art and Accessories

  • Custom Curation: Furnishing & Decor

  • Full Service Design

  • New Construction and Remodels

  • Home Staging: Prep for Sale

Some design packages can be offered on a flat fee basis, per room or square foot, and many clients feel more comfortable knowing exactly how much the total investment will be. On-site services, especially those that include construction work, require a more thorough study in order to provide a realistic quote.

Bundling services into packages also guarantees you a worthwhile amount of work and allows you to establish practical processes for you and your team to execute. And the more you repeat these processes, the more streamlined they’re going to become, which translates into higher profits.

Remember:

  • Design service packages that best represent your studio’s specialties or niche

  • Be clear about what deliverables, formats, and revisions are included

  • Charge an additional hourly rate for client requests outside the package scope

Let prospective clients know you’re available for a discovery call in order to assist them in determining which package best fits their needs. You may wish to offer online booking for a free 15 minute initial video call consultation.

Finally, as with all aspects of running your business, it's a good idea to occasionally analyze the results of the design packages you're offering, see what's working and what's not, and make adjustments as necessary.

xx, Danae