The KEY™: The Designer’s Ultimate Pricing Tool

One of my favorite things is to keep interior designers abreast of what’s NEW in the industry and I found you a new FEE CALCULATOR. Check this out!

Attention: Interior Designers

Ready to maximize your profitability?

Then you need The KEY™!

The KEY™: The Designer’s Ultimate Pricing Tool was developed by well-known Business Coach, Certified Body Language Trainer, and best-selling author, Nancy Ganzekaufer.

Proven successful by 100's of designers, I want YOU to reap the benefits of this easy-to-use pricing tool!

This is the ONLY pricing product you need to realize your highest profit margins. The KEY™ lets you quickly and accurately calculate pricing estimates for your clients...

>> NO MATTER WHICH TYPE OF DESIGN SERVICES YOU OFFER! <<

Yes, you read that right. And it gets better!

The KEY™ includes a step-by-step video training that explains how to use the Pricing Tool, reducing your learning curve to almost zero. That means as soon as you grab your copy, you can benefit from it IMMEDIATELY!

The KEY™ also includes these essential bonus resources:

✔️ Project Scope Planner

Helps you think through every aspect of your project so you include each and every detail

✔️ Good, Better, Best Guide

A pricing guide to help you set expectations for your clients on the appropriate investment amounts (aka budgets) for each room

✔️ Client Proposal Templates

Four (4) fully customizable Canva Proposal Templates that align perfectly with The KEY™: The Designer’s Ultimate Pricing Tool. Go from potential to paying client seamlessly!

Grab your copy of The KEY™ today to start maximizing your profits. Click below to learn more!

The Interior Design Standard: Open Enrollment Coming Soon!

Open enrollment is coming up for the program that can help you break into the luxury market of interior design; it’s called The Interior Design Standard!

As you know, I’m here to share with you the helpful tips, tricks, and information I learn in the interior design industry that will help you succeed in running the most fulfilling and profitable business possible. Once again, I want to share with you a business program I came across that’s goal is to improve the interior design industry one design firm at a time.

The Interior Design Standard, created by East Coast interior designer Sandra Funk (House of Funk), is making a huge impact on a number of interior designers’ businesses across the country.

Why is this program making such an impact? Because the Interior Design Standard is House of Funk’s business structure. That’s right! The program includes a variety of modules with templates, processes, tools, and tech for designers to implement the structure into their own businesses. Within each module are videos explaining the ‘why’ behind Funk’s processes, with her personal experiences and lessons learned weaved in.  

The program is delivered in a friendly digital format. Designers receive lifetime access, live virtual community events and access to the ultimate design community: the Standard Inner Circle. “Our mantra is ‘Rise, Designers, Rise’. By helping one designer at a time, we hope to see the entire design industry improve,” says Funk.

I want to tell you a little bit more about the designers that the Standard will benefit the most.

• They've been in business for at least two years

• They have at least two team members

• Interior design is their calling - they've got the design stuff locked down

• They're ready to level up and break into the luxury design market

• They desire to have more confidence, joy, creativity, freedom... and profit

Of course, the Standard is not exclusive to designers that check every box, but their data and testimonials have shown that this is who has fantastic results with the Standard. 

This program is perfect for any designer who needs organized processes, wants to learn more about how a thriving and successful design practice does it and wants to bring the joy and passion back into their business.

They give you digestible video explanations accompanied by Sandra’s process, broken down into step-by-step tasks for you to download and customize for your business. Here are a few of the highlights:

• Interior Design Services Agreement

• 20+ Client email templates

• Trade Agreement

• HR Docs galore (job listings, roles and responsibilities, employee agreements with office policies, onboarding processes and more) 

• Full-Service Asana template (100+ tasks of our detailed full service and build/renovate process)

• Potential Client Asana template (detailed tasks outlining and digging into this process from initial outreach to onboarding)

• And tons of bonuses that will knock your socks off!

Plus, anyone who signs up using my link below will get our Passive & Multiple Income Streams for Interior Designers e-Book for FREE*!

Enrollment only happens twice per year and the next enrollment period is March 29 - April 5, 2023. If you are interested, you can reserve a spot now by clicking this link: https://interiordesignstandard.com/danae

*The FREE e-Book will be sent via email 60 days after payment has been made in full for The Interior Design Standard.

As always, please feel free to reach out if you have questions!

I hope you have a wonderful day!

xx, Danae

Show Yourself Some Love This Valentine's Day! Shop The Look: Valentine's Gifts for Yourself

Design Your Life: Expanding Your Skills & Horizons

As a designer, you've probably spent countless hours perfecting your craft. But let's face it, sometimes the daily grind can get a little monotonous. Adding some variety to your life can not only make you a more well-rounded person and make life more stimulating for you, but it can also lead to new creative inspiration and new opportunities in your professional life. Here are some ways to broaden your skills and horizons.

Learning a New Language

Learning a new language can be a lot of fun and one of the most gratifying things you can do. Not only will it allow you to communicate with a wider range of people, but it will also open doors to understanding different cultures, helping you to have a more comprehensive view of the world. 

Technology

Another way to expand your skill set could be learning new software or technology. As we live in the digital age, keeping up with the latest technologies gives you an added advantage. Delving into topics such as artificial intelligence or virtual and augmented reality can surprise you and even potentially complement your work.

Journaling

Keeping a journal is an opportunity to reflect on your thoughts, feelings, and experiences, and can help you to gain a deeper understanding of yourself and your motivations. It also serves to highlight which things in your life are working for you and where you’d like to evolve.

Playing a Musical Instrument

Make your own music. Playing an instrument can be a great way to wind down and help you improve your concentration. Plus, learning to play an instrument can give you an appreciation for the art of composition and arranging. And who knows, you may discover a hidden talent.

Urban Exploration

You might be surprised what you find if you play tourist in your town. Urban exploration can expose you to different architectural styles and designs, abandoned buildings, and other interesting and unique spaces.

Cooking Classes

Taking classes or dedicating regular time to more special or creative recipes can be very therapeutic and help you relax, as well as produce delicious and healthy meals. It’s one way to elevate the mundane. Learning about different ingredients and techniques, not to mention cultures, is a whole world to discover.

Volunteering

Volunteering in your community is a great way to give back to society. It can also offer you new perspectives and inspiration that you might not otherwise have encountered. It helps you develop a more empathetic and understanding view of people, which can be beneficial for both your personal and professional life.

Gardening

Watching the plants you’ve nurtured grow is extremely satisfying, and it can be a refreshing change of pace from working primarily indoors. Experiment with different plants, flowers, and landscaping techniques to create cohesive and visually appealing outdoor areas.

Yoga

It’s not just a fad. Yoga can help you to improve your physical health and to reduce stress and tension in your body. The fluid movements in yoga are especially great for aligning your body and mind after hours sitting in front of the computer screen.

Photography

Photography is a great hobby for many reasons. It's flexible, mobile and learning more about photography can help interior designers visually document and showcase their work, as well as develop a keener eye for composition, lighting and color.

Picking up a new activity (or bringing back one you’ve abandoned) can be an excellent way to stay inspired and motivated – and maybe make some new friends. So, go ahead and design your life to be as beautiful and enjoyable as you can imagine.

xx, Danae

Interior Design Business Check-up: 7 Ways to Boost Your Success

As an interior designer, it can be easy to get caught up in the day-to-day tasks and lose sight of the big picture. Conducting a business checkup from time to time can help you identify areas that need improvement, stay efficient and relevant, and make an enormous difference in your short-term and long-term growth. It’s a good idea to analyze various aspects of your business monthly or quarterly, and then do a more comprehensive checkup on a yearly basis. You should also revisit these points whenever your business is going through a significant change, such as a new product or service launch.

Here are seven areas to focus on during your checkup:

Technology

Take a look at all of the technology you are currently using in your business. Are there any tools or software that you could update or replace with more efficient options? For example, switching to a cloud-based project management system meant for interior designers could save time by reducing redundant work, as well as improve collaboration with team members. Apps like Canvas can save you time on site surveying.

Stay Current

One of the things interior designers often enjoy the most, yet sometimes don’t seem to have (or make) much time for, is to check out other designers’ work and new vendors or items. Keeping an eye on the latest design trends, materials, and technologies can help you offer fresh, innovative solutions to your clients. Additionally, staying current with industry trends can also help you anticipate changes in the market and adapt to new demands from clients.

Streamline

One important aspect of streamlining internal business processes is to review and organize your design resources. This includes your 2D and 3D block and model libraries, templates, and other design assets. Having a well-organized system with a standardized file naming convention can save time and improve efficiency in the design process. You can also look into automating certain repetitive tasks such as sending invoices.

Accountability

Review the roles and responsibilities of anyone else on your team. Are they clear and well-defined? Are there areas where team members are struggling or not meeting expectations? Identifying and addressing these issues can lead to a more productive and successful team. Encouraging open communication with regular team meetings and a culture of feedback is also vital.

Expense Reduction

Review your business expenses to see if there are any non-essential costs that can be cut. For example, are there memberships or subscriptions that you no longer need? Is there room for negotiating better rates with any of your vendors? Can video calls replace some of your face-to-face meetings, thus reducing travel time and costs?

New Income Streams

Consider adding a new service to your business to increase revenue. For example, many interior designers are now offering e-design services, which allow clients to work with a designer remotely. Otherwise, consider offering a specialized service such as space planning, color consulting, or even outdoor design. Look into what other new revenue streams fit with your passions and your company. You may even set up a lucrative passive income stream, which doesn’t add to your ongoing workload.

More Projects

One way to boost success is to increase the number of profitable projects you take on at once. If you feel you’ve already reached your capacity, this can be done by outsourcing certain tasks that are lower-paying, time-consuming, or not your area of expertise. You can hire a virtual design assistant, whether periodically or on a regular basis, to take some of those responsibilities off your plate. And finding ways to market your services more effectively, such as through social media or networking events, will help you win over more clients.

By gathering these insights, you can identify key areas of strength and areas that need improvement. Stay open to feedback from your team and your clients to help inform your decisions. Remember, even small changes can make a big difference in the long run.

xx, Danae

Shop The Look: Books for Interior Designers

Want some more reading for the winter ahead? Check out the great titles we've collected for our Shop the Look: Book Edition!

9 Pro Tips for Effective Emails With Your Clients

Interior design is all about creating beautiful, functional spaces that reflect the personalities and lifestyles of the people who use them. As an interior designer, you are the creative force behind these spaces, and you need to be able to communicate effectively with your clients in order to bring their vision to life. One of the most important tools for communication in the design industry is email, and there are a few key tips that can help you write effective emails with your clients.

1. Get it in writing. Email is the best method of communication for discussing the terms of revisions, refunds or anything else you want to have a clear record of, both for easy future reference and to protect your company if ever necessary.

2. Be clear and concise. When you're communicating with your clients, you want to make sure that your message is clear and easy to understand. Avoid using jargon or technical terms that your clients may not be familiar with, and keep your emails as short and to-the-point as possible. Also consider using bullet points or numbers if there are several points that need attention.

3. Use a professional tone. As your clients are paying you for your expertise, make sure that your emails reflect this by using a formal, professional tone, while still friendly. Avoid slang or too-casual language, and be sure to proofread your emails before you send them.

4. Provide visual references. Visuals can be a great way to communicate with your clients. Whenever possible, include images or drawings in your emails so that your clients can get a better sense of what you're proposing. This will also make it easier for them to give you feedback.

5. Be responsive. When your clients email you, they want a timely response. Make sure to reply to your clients' emails as soon as possible, and let them know if you're going to be out of the office or unavailable for an extended period of time. This also sets the tone for clients to be more prompt about responding to you.

6. Be organized. Keep track of all the different emails you're sending and receiving, and make sure that you're addressing all of your clients' concerns. Use clear subject lines and add to the appropriate email threads as a means of sorting topics. You can also use email tags to help filter your conversations.

7. Follow up. If you've sent an email and haven't received a response, don't be afraid to follow up. A polite reminder can help ensure that your clients are keeping up with their end of the conversation.

8. Use a signature. A professional signature with your name, title, and contact information will give your emails a polished look and make it easy for your clients to get in touch with you.

9. Be flexible. Remember that every client is different, and you'll need to adjust your communication style to suit their needs. Be open to feedback and be willing to make changes to your emails if your clients suggest them.

Effective communication is crucial to the success of any interior design project, so it’s worth spending time crafting well-written emails. By following these tips, you'll ensure that your email conversations flow as smoothly as possible and ultimately facilitate better client relationships and more successful projects.

For even more help with client emails, check out this Mastering Client Emails Business Toolkit + Mini Guide!

Discover why email communication remains the preferred method in the industry and understand the importance of crafting each message precisely to foster strong client relationships.

We cover everything you need to know about emailing, including:

• Tailoring Communication to Client Types

• Anatomy of an Effective Email

• Email Tone and Style

• Common Mistakes to Avoid

• Establishing and Nurturing Client Relationships

• Simple Proofreading Practices

• Mastering Inbox Management

• Utilizing Effective Email Templates

• Action Checklist

Streamline your client communication, improve your organization, and establish better email systems with this must-have toolkit. Whether you're a seasoned designer or just starting out, Mastering Client Emails provides the solutions you've been looking for to enhance your professional interactions and boost your productivity.

Mastering Client Emails: A Business Toolkit + Mini Guide for Interior Designers

$25.00

Happy Emailing!

xxx, Danae

Bright Accent Pieces to Wash Away the Winter Blues!

It's time to brighten up your home and wash away your winter blues! We have compiled the best and brightest home decor accent pieces to change dreary to dreamy.

Using Scent & Fragrances in Interior Design

The use of fragrances in interior design is an underrated tool with the ability to influence our emotions, memories and overall mood in a way that visual elements cannot. They also impact how our brains interpret the elements we can see. By carefully selecting fragrances and incorporating them into a space, we can create a specific ambiance and enhance the overall experience of a room. And as interior designers, much of the information you will have already gathered about the personality of the clients and the mood of the space will guide you.

There are numerous forms of fragrances that can be used in interior design. Some of the most popular are candles, diffusers and room sprays, but there are also HVAC scenting systems that diffuse fragrance throughout a home or business. Scents can tell a unique story, and companies like Aroma360 create custom fragrances for both residential and corporate use.

An important rule to keep in mind is to keep fragrances subtle so that they are not overwhelming. This is especially important in places like an office, where not everyone has the same preferences, and harsh synthetic fragrances can even trigger allergies.

Another point to consider is longevity: how long the fragrance will last. Some fragrances are longer lasting than others, so you may choose a lighter base fragrance for a reed diffuser and reserve stronger fragrances for more controlled release formats, such as candles, which will be used occasionally.

When choosing scents for specific rooms or spaces, it’s essential to think about the desired ambiance and the activities that will take place there. Here are some examples:

Bedroom: calming scents such as lavender, chamomile, or jasmine can help to promote relaxation and restful sleep. Another option is a peaceful ylang ylang scent.

Living room: a warm, inviting scent such as vanilla or a cozy, woodsy scent like pine can create a welcoming atmosphere.

Kitchen: invigorating scents such as citrus, ginger or mint can energize the space and stimulate the senses.

Bathroom: refreshing scents such as sandalwood or peppermint can help to create a spa-like atmosphere. You could even add a eucalyptus branch in the shower area as a natural and decorative element.

Office: scents that promote focus and concentration, such as peppermint or rosemary, can be helpful for boosting productivity. Other options include an uplifting lemongrass or a refreshing tea tree scent.

Outdoor space: fresh, natural scents such as pine or cedar can help to create a cohesive and inviting atmosphere.

If you are thinking of incorporating scents into an interior design project, sit down with your client to find out what they like. This is a very personal preference, as much as the style of their home, so it's important to involve them in the selection or creation process. Use your own sensibilities to help narrow the options down to one or a limited collection of fragrances that will complement each other in the home.

Scent can make a real difference in how your clients feel when they step into their new space for the first time, as well as how they feel when they walk in the door at the end of each day after that.

xx, Danae

It's Reading Time: 10 Books Interior Designers Will Love!

Sometimes you just need a break from staring at the screen and to put your feet up with a good book. We’ve rounded up a selection of some favorite coffee table books, which can serve as inspiration, decoration, and conversation starters, plus a few dreamy novels if you want to get away for a little while.

100 Interiors Around the World

How could we not start with an interior design book? This compact coffee table book is a carousel of stunning snapshots from different countries and stylistic influences, from minimalist to eclectic and Brazil to Indonesia. It's a great way to get out of your bubble and admire the work of other designers.

Wild Interiors by Hilton Carter

Hilton Carter is an author and plant enthusiast who shares his personal plant journey and his top ten favorite house plants, and also profiles the beautiful homes and plant collections of 12 other plant enthusiasts around the world. He provides tips on how to decorate with plants in different types of spaces and offers advice on plant care.

Wonderland by Annie Leibovitz

An absolute legend in the photography industry, Annie Leibovitz shares striking moments in fashion spanning five decades in her coffee table book, Wonderland. It includes her most famous photographs featuring celebrities and style, as well as otherwise unpublished gems that can only be found within its pages.

Eat Drink Nap

Soho House is a chain of exclusive hotels, restaurants and clubs that has developed a reputation for its approach to hosting events and making guests feel at home. The company has compiled this book featuring insights and advice from its experts on how to recreate the Soho House experience in one's own home, including tips on design, lighting, cooking, and cocktail mixing.

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Breakfast: The Cookbook by Emily Elyse Miller

This book is one of Phaidon’s many gorgeous cookbooks and is a compilation of hundreds of easy-to-follow recipes for breakfast dishes from around the world, including notes on the cultural background and culinary characteristics of each dish. Breakfast includes recipes for a variety of sweet and savory dishes, including Egyptian Ful Medames, Mexican Chilaquiles, Chinese Pineapple Buns, American Scones, and Scottish Morning Rolls, among others.

Gold: The Impossible Collection (Special Edition) by Bérénice Geoffroy-Schneiter

If you’re looking to splurge, this premium Assouline book (which comes with complimentary white gloves) presents 100 examples of gold's use in art and artifacts, ranging from ancient civilizations to modern creations, and is packaged in a luxurious gold-covered case.

Remote Experiences by David De Vleeschauwer

A new gem courtesy of Taschen, Remote Experiences is a book that takes readers on a journey to 12 of the world's most isolated destinations, from a hidden kingdom in the Himalayas to the plains of Botswana. Photographer David De Vleeschauwer and writer Debbie Pappyn offer a tour of the people and places that remain untouched by modernity, from the North Pole to Antarctica.

Before the Coffee Gets Cold by Toshikazu Kawaguchi

A cozy yet thought-provoking novel about a Tokyo back-alley cafe that has something very unexpected on the menu: time travel. Customers come hoping to get the most out of their visit - confronting and meeting people they didn’t have the chance to - but the experience doesn't come without certain rules and risks. And they must get back to the present before their coffee gets cold.

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Transit by Rachel Cusk

In Transit, the second book in Rachel Cusk's Outline trilogy, Faye, a writer, embarks on a challenging flat renovation after divorcing her husband. As she works on the project, Faye observes her neighbor's seemingly perfect family and deals with difficult neighbors. The renovation becomes a symbol for Faye's own struggles to rebuild her life.

Summer Crossing by Truman Capote

This younger, less polished novel by the author of Breakfast at Tiffany’s features Grady, a 17-year-old who belongs to 1945 New York's high society. She manages to escape from family plans and stay alone in her family's Central Park apartment. This apartment is an accomplice to the chaos of teenage passion over the summer while Grady's parents are distracted.

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Happy Reading!

xx, Danae