Stay up-to-date on all things interior design, business, lifestyle, and more with our weekly newsletter that you’ll actually want to read!
If you're in the midst of building your dream team or reorganizing your existing one, understanding the distinct roles and responsibilities of an Admin Assistant and a Project Manager is important. Both are key players in a successful interior design firm, but…
Read MoreThe peach conjures images of freshness, juiciness, and radiance–exactly what I'm embracing for 2024, and Pantone clearly agrees, having named "Peach Fuzz" (13-1023) as the color of the year. As we journey through these early months, it's the ideal moment to invigorate our style with a splash of this warm, lively hue. That's why I'm excited to share with you a handpicked collection of items that capture the essence of this year's chosen Pantone Color: a mix of everyday staples and standout items, all dressed in a warm, vibrant hue that's as comforting as it is chic. Whether you're a fashion enthusiast or just looking to add a splash of novelty to your daily routine, these selections are bound to catch your eye. So, take a closer look at these 12 peachy picks and find something to brighten your day!
I love the handles on these and the slightly asymmetrical rim. These mugs are adorable, perfect for your daily coffee or tea ritual.
Timeless, neutral yet with a lively punch. These Ecco sneakers strike the perfect balance, don’t you think?
Elevate your everyday tasks with this very cool pen from the German brand Pelikan, expressing your style even while you work.
In the realm of hiking gear, these Columbia shoes are as stylish as they get, providing solid support for your outdoor adventures.
Complete your hiking ensemble with this trendy beanie, another gem from Columbia.
These shades are definitely a bold fashion statement that instantly elevates and brightens any outfit.
Embrace the fun with these eye-catching retro-style skates. And let's bring back those roller rink Fridays!
Indulge in luxury with this classic-patterned throw by Sferra, renowned for their exquisite Italian linens.
Experience "Bitter Peach" by the celebrated designer, available as a body spray, eau de parfum, or candle.
10. Tea Towel
Add a burst of color to your kitchen with this charming tea towel featuring peach prints, courtesy of Urban Outfitters.
11. Twisted Candle
Infuse some quirkiness into your decor with this candle that dared to be different!
I find this peach-toned Fjallraven backpack stunning in its simplicity. There’s a reason these Swedish designs are so popular!
Can’t get enough of peach? Check out Pantone’s official website, where you can discover their collaborations with brands like Ruggable and Spoonflower, among others, featuring an array of rugs, fabrics, wallpapers, and home decor items–all in shades of peach, of course!
xx, Danae
As seekers of beauty and innovation, the allure of famous design capitals is undeniable. But the world is brimming with smaller, lesser-known cities that are quietly shaping the future of design. Check out these…
Read More
Did you know that interior designers may be grappling with a staggering 1,500 emails solely pertaining to procurement for a single project? This statistic, calculated by Greensighter, the UX Design agency behind Alcove, underscores the pressing need for a more efficient and user-friendly solution. Alcove was born from the desire to simplify and optimize the procurement process not only for interior designers but also for builders and purchasing agents. And let’s face it, we’re always keen to find out more about potential solutions to pain points in the workflow. So, here are the main points to know about Alcove:
All-in-One Product Information Hub: Alcove centralizes crucial product information, bringing together details, orders, status updates, and communications in one accessible platform, streamlining your design process.
Financial Management Made Simple: Navigating the financial aspects of design projects is simplified with Alcove. Easily set purchase costs, markup calculations, and resale pricing, alongside accurate tax and shipping estimates, ensuring your projects remain both beautiful and budget-friendly.
Efficient Order Tracking: Integrated with top shipping companies, Alcove simplifies order management, offering clear insights into payments and balances, and ensuring timely product delivery for seamless client experiences.
Streamlined Communication: Alcove's Gmail integration declutters your email communication, keeping all project-related discussions neatly organized and easily accessible.
Web Clipper and Customizable PDFs: Import product details and create bespoke PDFs for sharing with clients and collaborators, enhancing the ease of information exchange.
Pinterest Integration for Inspiration: Seamlessly sync your Pinterest inspirations directly into Alcove, integrating your creative ideas into the project workflow with ease.
As you can see, Alcove actually goes beyond just managing procurement; it's designed to help designers channel more of their creativity and less of their energy into the mundane admin tasks that often occupy far too much space.
While Alcove offers extensive benefits, adapting to its system may require some adjustment. It's a good idea to evaluate its compatibility with your existing practices and consider any necessary team training to harness its full potential.
Curious to try it out? Exploring Alcove's capabilities and seeing how it can transform your interior design business is easy and risk-free. You can schedule a personalized demo to check it out firsthand. Additionally, there's an option to try Alcove for free with a 14-day trial–no credit card details required–allowing you to experience its features without any commitment.
The pricing for Alcove starts at an accessible $39.00 per month, with the cost varying based on the plan's comprehensiveness and the number of user seats needed. This flexible pricing ensures that you can tailor the service to your specific business needs, ensuring value and efficiency.
xx, Danae
When picturing your interior design clientele, you may instinctively think of middle-aged individuals seeking your expertise. Nevertheless, as multigenerational households become more prevalent, successful interior design demands understanding and accommodating the diverse needs and comfort preferences of all residents in the home—and doing so with style. Let’s look at some keys to achieving just that!
Harmonizing Design Across Generations
Maintaining a consistent design language throughout the home is key to creating a sense of cohesion. By employing consistent materials, textures, and patterns, designers can weave together diverse elements into a unified whole. Consider crafting a nuanced color palette that spans from deeper, muted tones in adult spaces to softer, pastel shades in children's rooms. Apply this principle to patterns as well, adapting sophisticated designs for adult spaces to a more playful style in areas designated for children.
Investing in Versatility
To cater to the varied needs of multigenerational households, invest in furniture with clean lines and classic designs that transcend fleeting trends. Opt for modular and multifunctional pieces that not only enhance aesthetics but also adapt to changing requirements. For instance, a wooden bath stool can seamlessly transform into a living room side table or a kids' drawing desk, showcasing the versatility needed in intergenerational spaces.
Child-Friendly Spaces Without Sacrificing Style
Hidden Storage Solutions:
Integrate concealed storage options to maintain a clutter-free aesthetic. Ottomans with built-in storage, wall-mounted shelving, and cabinets with child-proof latches are practical solutions to keep children's toys and belongings organized and out of sight.
Durable Fabrics and Materials:
Choose fabrics and materials that resist spills and stains, ensuring longevity and easy maintenance. Stain-resistant upholstery and durable flooring options are essential for withstanding the wear and tear of active young ones.
Interactive Design Elements:
Incorporate engaging and educational design elements, such as chalkboard walls or magnetic panels, to stimulate creativity in children. Designate specific zones for play and exploration while preserving the overall aesthetic integrity of the space.
Catering to the Needs of Elderly Residents
Furniture Arrangement:
Arrange furniture to facilitate ease of movement for individuals with mobility challenges. Ensure pathways are wide enough for wheelchairs and walkers, and consider adjustable furniture for personalized comfort.
Contrast and Visibility:
Enhance visibility by incorporating contrasting colors for better differentiation between surfaces and objects. Adequate lighting, especially in task areas, is crucial for the elderly; choose fixtures that provide ample illumination without compromising on style.
Comfort and Ergonomics:
Prioritize comfort and ergonomics for elderly residents. Stylish chairs and sofas that are both reclineable and supportive are now abundant in the market. Consider walk-in showers with integrated grab-bars that blend seamlessly into the design, proving that functionality doesn't have to sacrifice aesthetics.
Designing spaces that meet intergenerational needs demands a thoughtful and holistic approach. By striking a delicate balance between aesthetics and functionality, considering the unique requirements of each age group, and embracing versatility, interior designers can craft homes that stand the test of time. The key lies in integrating smart solutions and fostering an environment that evolves with the changing dynamics of family life, providing comfort and style for residents of all ages.
xx, Danae
Staying ahead of the curve isn't just about creating beautiful spaces—it's about embracing diverse revenue streams that reflect the evolving needs of your clients. So, let’s explore some exciting avenues to not only expand your income but also to enrich your portfolio and client relationships.
Read MoreAs we dive into the winter months, we're greeted not only by the warmth of holiday cheer and precious moments with loved ones but also by a noticeable shift in the atmosphere – a plunge into colder weather and its nuanced effects. For many, this change goes beyond a mere drop in temperature; it can cast a shadow on well-being, even culminating in Seasonal Affective Disorder for some individuals. Whether you find yourself wrestling with the winter blues or simply in search of an uplifting boost, I'm here to offer 13 ways to infuse comfort and joy back into this season!
Read MoreHere’s a New Year’s resolution idea for you: Take on high-quality leads only!
You’d never take an admirer of your work for granted. But you’re ready to be more selective about the clients you will take on. Whether you're currently experiencing high demand and want to choose your projects wisely, or you're committed to maintaining alignment with your brand from the outset, investing effort in attracting high-quality leads proves to pay off!
Read MoreIn an age where technology continues to revolutionize the way we work, interior designers are finding innovative ways to streamline their processes and enhance efficiency. One such transformation involves going paperless, a shift that not only contributes to environmental sustainability but also brings numerous benefits to the workflow of an interior design business.
Read More
Today is the day! Join us at 1 PM EST / 12 PM CST for an exciting webinar on How to Streamline Your Business and Boost Profits with Studio Designer! Don’t miss out on this incredible opportunity to learn valuable tips and tricks from industry experts, including our very own Danae Branson, sharing her expertise on utilizing Elite's virtual design assistants for work in Studio Designer. Click the button below to register to attend - there's still time! Join us live at 1 PM EST / 12 PM CST TODAY, Wednesday, January 10, 2024! Can't wait to see you there!
Don’t miss tomorrow’s webinar on How to Streamline Your Business and Boost Profits with Studio Designer! Our very own Danae Branson will share invaluable insights on further streamlining and boosting profits by utilizing the professional virtual assistants at Elite Design Assistants in conjunction with Studio Designer, helping to take your business to even greater heights! Join us tomorrow (January 10) at 1 PM EST / 12 PM CST to learn how to streamline your operations and maximize your profits! Register below to secure your spot! See you there!
The new year is upon us, and we want to start the year off right! In this post, I’m talking about the little things in our homes – it’s the little things that can make a big difference!
Read More
The wait is finally over! Registration is open for the upcoming webinar “How to Streamline Your Business and Boost Profits!” hosted by Studio Designer! As you know, Elite Design Assistants will be featured, so secure your spot today and get ready to take your business to new heights!
We’ve worked with hundreds of designers, probably close to thousands now, and although most designers that come to us end up working with us long term there have been a few over the years that just weren’t a great fit. So below you will find what we’ve found to make the most successful relationships between interior designers and their VDAs and where the relationship can break down and no longer be beneficial for anyone.
Read More
MARK YOUR CALENDARS! You'll want to save the date for an exciting webinar hosted by @_studiodesigner on January 10, 2024 at 1PM EST: How to Streamline Your Business & Boost Profits with Studio Designer!
This webinar will go over several topics, including:
Studio Designer: A General Overview
Benefits of Using an Integrated Project Management System
NEW Studio Designer Features
A High-Level Demo of Key Features
How to Utilize Elite Design Assistants to Work in Studio Designer
And, if you weren't excited before, Elite Design Assistants will be featured! So, remember to mark your calendars and join us for an incredible learning experience. Stay tuned for more details coming your way soon!
WE HAVE EXCITING NEWS! @_studiodesigner is hosting an upcoming webinar on: How to Streamline Your Business & Boost Profits with Studio Designer, and Elite Design Assistants will be featured! This webinar is on January 10, 2024, at 1PM EST, so stay tuned for more details and a way to register!
And, here are some of the many topics that will be covered:
Studio Designer: A General Overview
Benefits of Using an Integrated Project Management System
NEW Studio Designer Features
A High-Level Demo of Key Features
How to Utilize Elite Design Assistants to Work in Studio Designer
There is so much noise today – so many brands, social media, and entrepreneurs trying to figure out ways to STAND OUT from the crowd.
I say have FUN with your marketing. Be yourself, attract your ideal client and think outside the box. Live’s short, so here are a few ways to have fun with your marketing.
This post was created using Chat GPT.
In the ever-evolving landscape of marketing, standing out from the crowd is essential. Traditional methods may get the job done, but injecting a dose of creativity and fun into your marketing strategy can elevate your brand and captivate your audience in ways you never thought possible. In this blog post, we'll explore some unique and entertaining ways to make your marketing efforts not only effective but enjoyable for both you and your target audience.
1. Interactive Content:
Break away from static content and engage your audience with interactive experiences. Create quizzes, polls, and surveys that not only provide valuable insights but also entertain and educate. Platforms like Instagram and Facebook offer interactive features that allow users to participate directly, making your brand a memorable part of their online experience.
2. Behind-the-Scenes Sneak Peeks:
People love to see what happens behind closed doors. Offer your audience a sneak peek into your office culture, creative processes, or product development. This humanizes your brand, fostering a sense of connection and trust. Use social media stories or live streams to give your audience an exclusive look behind the curtain.
3. User-Generated Content Campaigns:
Turn your customers into your brand ambassadors by encouraging them to create and share content related to your products or services. Host contests or challenges that inspire users to showcase their creativity. This not only provides you with a wealth of authentic content but also builds a community around your brand.
4. Themed Campaigns and Holidays:
Take advantage of special occasions and holidays by incorporating them into your marketing strategy. Create themed campaigns that resonate with your audience's emotions during these times. Whether it's a clever April Fools' prank, a heartwarming Valentine's Day message, or a spooky Halloween promotion, aligning your brand with relevant events can make your marketing more memorable.
5. Gamification:
Transform mundane tasks into engaging experiences through gamification. Create games or challenges that relate to your products or services. This not only adds an element of fun but also encourages customer interaction. Consider loyalty programs, where customers can earn rewards or discounts by completing challenges or reaching milestones.
6. Interactive Installations:
Break away from the digital realm and create interactive installations in physical spaces. Whether it's a pop-up shop, an art installation, or an experiential event, providing a tangible and immersive experience can leave a lasting impression on your audience.
7. Humorous and Relatable Content:
Everyone loves a good laugh. Inject humor into your content to make it more relatable and shareable. Memes, funny videos, and witty captions can go a long way in capturing your audience's attention and making your brand more approachable.
Marketing doesn't have to be a serious affair. By infusing creativity, interactivity, and a sense of fun into your strategy, you not only capture your audience's attention but also create memorable experiences that set your brand apart. Embrace the unconventional, experiment with new ideas, and watch as your marketing efforts become not just effective but genuinely enjoyable for both your team and your customers.
xx, Danae
Have you ever found yourself guiding an interior design client unsure of their style by suggesting a peek into their closet? If so, you're well acquainted with the undeniable intersection of fashion and interior design.
Consider design luminaries like Kelly Wearstler, renowned not only for groundbreaking interior design but also for a daring and eclectic fashion sense. The power duo of Nate Berkus and Jeremiah Brent effortlessly showcase their sleek eye for home decor alongside an equally refined taste in personal fashion.
At this juncture where fashion and interior design converge, it's not merely about blurred lines; the boundaries are practically non-existent. Both these expressive outlets are deeply rooted in an individual's journey, reflecting their life, culture, and unique preferences.
Now, let's explore the ways these two realms overlap:
Patterns as a Universal Language: Whether adorning a garment or a throw pillow, patterns play a central role in both fashion and interior design.
Color Palettes as Expressive Tools: Both disciplines use color to convey mood, style, and personality, making color a universal language that bridges the gap between fashion and interiors.
Texture and Fabric Selection: Luxurious fabrics in fashion find common ground with upholstery choices in interiors, as the tactile experience is a shared consideration.
Balance and Proportion: Achieving visual harmony through thoughtful placement and proportion is a fundamental principle shared by both fashion and interior design.
Evolving Trends: Trends in color, pattern, and style often emerge simultaneously in both fashion and interior design, creating a dynamic and interconnected creative landscape.
Cultural Influences: Drawing inspiration from cultural motifs, trends, and traditions, fashion and interior design contribute to a global design language that transcends borders.
Adaptation of Historical Styles: Incorporating historical design elements, whether in fashion or interiors, pays homage to timeless aesthetics, creating a bridge between the past and the present.
Influence of Art Movements: Art movements inspire both fashion and interior design, fostering a creative cross-pollination of ideas that brings a unique depth to both disciplines.
It's not just interior designers embracing fashion or vice versa; renowned fashion houses are making their mark in the world of interiors. Iconic names like Gucci, Versace, Louis Vuitton, Fendi, Calvin Klein, Hermes, Hugo Boss, Missoni, and more seamlessly navigate both realms, showcasing a synergy between the world of fashion and the domain of interiors.
On the other hand, jewelry brand Bulgari extends its image through a collection of luxury hotels designed by legendary Italian architect and designer Antonio Citterio. Similarly, Armani boasts a design line and sleek hotels in major cities worldwide, while Ralph Lauren extends beyond fashion into a design line and luxury restaurants, such as The Polo Bar in New York City.
Whether we're styling ourselves or our living spaces, the language of design is the best guide, telling a story that's as diverse as we are.
xx, Danae
I love working with interior designers and trying to add as much value to them as possible! I hope you find this one helpful!
Creating a million-dollar interior design brand requires more than just an eye for aesthetics. It demands a strategic blend of creativity, business acumen, and a deep understanding of client needs. In this post, we'll unveil a comprehensive blueprint to guide aspiring interior designers on their journey to building a thriving, high-value brand.
1. Define Your Unique Style and Niche:
Successful interior design brands often have a signature style that sets them apart. Identify your design aesthetic, whether it's modern minimalism, classic elegance, or eclectic bohemian. Additionally, carve out a niche within the industry. Specializing in areas like sustainable design, luxury homes, or commercial spaces can distinguish your brand in a competitive market.
2. Build an Impressive Portfolio:
Your portfolio is your visual resume and a showcase of your talent. Curate a diverse collection of projects that highlight your range and expertise. Include high-quality photographs, detailed descriptions, and testimonials from satisfied clients. A compelling portfolio serves as a powerful marketing tool, attracting potential clients and collaborators.
3. Invest in Professional Branding:
Crafting a million-dollar brand requires attention to detail, starting with your visual identity. Invest in professional branding, including a distinctive logo, a cohesive color palette, and a polished website. Your online presence is often the first interaction clients have with your brand, so make it memorable and reflective of your design ethos.
4. Establish a Strong Online Presence:
Leverage the power of digital marketing to reach a broader audience. Utilize social media platforms like Instagram, Pinterest, and Houzz to showcase your work and engage with potential clients. Maintain a consistent posting schedule, interact with followers, and use targeted advertising to amplify your brand's visibility.
5. Network Strategically:
Building a million-dollar brand involves strategic networking. Attend industry events, join professional associations, and connect with other designers, architects, and influencers. Collaborations and referrals within the industry can open doors to high-profile projects and clientele.
6. Offer Exceptional Customer Service:
Client satisfaction is paramount in the interior design business. From the initial consultation to project completion, prioritize open communication, transparency, and attentiveness to client needs. A satisfied client not only becomes a repeat customer but also a brand advocate, contributing to your brand's positive reputation.
7. Diversify Revenue Streams:
To build a million-dollar brand, explore various revenue streams beyond traditional design services. Consider offering design consultations, online courses, branded products, or even licensing your designs. Diversifying income sources can contribute to financial stability and growth.
8. Develop Strategic Partnerships:
Forge strategic partnerships with suppliers, contractors, and other professionals in the industry. Establishing strong relationships can lead to better pricing, exclusive access to resources, and collaborative opportunities. These partnerships can enhance the overall value proposition of your brand.
9. Continued Education and Trend Awareness:
Stay at the forefront of design trends and industry advancements by investing in your professional development. Attend workshops, conferences, and design shows to keep your skills sharp and your brand relevant. A brand that evolves with the times is more likely to attract a discerning and forward-thinking clientele.
Building a million-dollar interior design brand is a journey that combines artistic flair with business savvy. By defining your style, investing in branding, embracing digital marketing, and prioritizing client satisfaction, you can create a brand that not only stands out in a crowded market but also commands the attention and loyalty of high-value clients. Remember, success in the world of interior design is not just about creating beautiful spaces but about crafting an unforgettable brand experience.
xx, Danae
Much like the architect of the Biltmore House, Richard Morris Hunt, the screenwriter for A Biltmore Christmas, Marcy Holland, and the director, John Putch, built a masterpiece. Hallmark came through with one of the most spectacular Christmas movies I’ve seen to date.
The infusion of old Hollywood with the iconic Biltmore Estate and the magic of Christmas weaves an epic tale that transcends time. “I’ve got a very good feeling about this little picture. I think it’s going to be the one.” Jack Huston.
The vast estate is like nothing being built today. It’s castle-like appearance, expansive rooms and ornate details highlight everything special and magical about the rich history of that time. The furniture, the tapestries, and that LIBRARY! I could get lost for days just reading, writing, and creating in front of the enormous fireplace.
This Christmas adventure begins when Lucy Hardgrove (Bethany Joy Lenz), a realist, is tasked with writing the remake for a classic Hollywood film, His Merry Wife!, that was filmed in 1947 at the Biltmore Estate. Struggling to come up with a realistic ending to the film, the studio head sends her to gain a brighter perspective and draw some inspiration from the Biltmore House.
After turning over an hourglass used in the original film, Lucy is transported back to the 1947 set of His Merry Wife! and befriends one of the film’s stars Jack Huston (Kristoffer Polaha). She discovers she’s able to hop back and forth between her reality and the past until the hourglass breaks while she’s in 1947, leaving her there until the magical prop is repaired.
While stuck in 1947 she realizes that her appearances has unleashed a series of events that could not only jeopardize the original film’s existence but leave her trapped in the past forever.
As much as I’d love to continue to write about what happens next, I really want you to watch the movie. I laughed, I cried, and I watched it multiple times.
This film was inspiring to me as a writer, inspiring to me as a designer and on a random note may have inspired a mother-of-the bride hairstyle. Lucy’s hairstyle at the Christmas Eve party was amazing!
The performances by the entire cast were outstanding! As much as I love Lenz in everything she does, and she did not disappoint in this film, it was Polaha who stole the show! At the end of the day, if you’ve seen the movie, you’ll know what I mean when I write – who needs Sandra Bullock and Ryan Reynolds when you have Bethany Joy Lenz and Kristoffer Polaha.
However, if Sandra Bullock and Ryan Reynolds want me to write them a Hallmark Christmas movie, I wouldn’t say no. I’m not sure how I’d even get something like that going … start a petition, hold a town meeting, call Canada?
Okay, my ADD clearly just kicked in. Now go and watch A Biltmore Christmas and enjoy the holiday season! Remember, “It’s Christmas, there is a miracle around every corner.” Jack Huston
xx, Danae
