Leveraging Billboard Marketing for Interior Designers

In the dynamic world of interior design, where creativity and innovation shape spaces, it's essential for professionals to think outside the box when it comes to marketing strategies. While digital platforms and social media have become go-to tools for many industries, there's a timeless charm and effectiveness in traditional methods. Billboard marketing, with its larger-than-life presence, can be a powerful avenue for interior designers to showcase their talents and attract potential clients in unexpected ways.

I have been reading a lot about how the old ways of marketing that everyone forgot about are coming back and working again because there’s less competition. Think billboards, direct mailers, flyers, etc.

Below you will find ways that billboards can help in your marketing and if you are serious about researching further, check out billboards in your local area or look into a company like Blindspot to see if that is more what you are looking for. With Blindspot you can create a scheduler where your advertising will appear on digital boards. These are only located in certain large cities.

1. Maximizing Visibility:

Billboards offer a unique opportunity to showcase your work to a broad audience. Strategically placed in high-traffic areas or near affluent neighborhoods, these large displays can capture the attention of individuals who might not be actively seeking an interior designer but could be inspired by what they see.

2. Visual Impact:

Interior design is a visual art, and billboards are the ideal canvas to showcase your design aesthetics. High-quality, captivating images of your past projects can create an instant connection with passersby, making them more likely to remember your brand when the need for an interior designer arises.

3. Targeting Specific Markets:

Billboard marketing allows you to target specific demographics by choosing the right locations. For instance, if your specialty is luxury residential design, placing billboards in upscale neighborhoods or near high-end shopping districts can attract clients who appreciate and can afford your services.

4. Storytelling through Design:

Use billboards to tell a story about your design philosophy and process. Incorporate before-and-after images, design sketches, or even quotes that highlight your unique approach. This not only engages viewers but also gives them insight into your creative process, fostering a connection with your brand.

5. Promotional Campaigns:

Consider running special promotions or limited-time offers exclusively promoted on billboards. This can create a sense of urgency and encourage potential clients to reach out sooner rather than later, driving business to your doorstep.

6. Integrate Digital Elements:

Incorporate QR codes or unique hashtags on your billboards that lead to your online portfolio or social media profiles. This bridges the gap between traditional and digital marketing, making it easier for potential clients to explore more of your work and contact you directly.

7. Collaborate with Local Businesses:

Forge partnerships with local businesses to display your billboards on their premises. This cross-promotion can be mutually beneficial, increasing your reach and visibility within the community.

8. Measure and Adapt:

Utilize analytics tools to measure the impact of your billboard campaigns. Track website visits, social media engagement, and client inquiries to understand the effectiveness of your strategy. Use this data to refine your approach and make informed decisions for future campaigns.

While digital marketing is undoubtedly crucial in today's landscape, traditional methods like billboard advertising can add a tangible and memorable dimension to your marketing mix. By strategically leveraging the visual appeal and reach of billboards, interior designers can make a lasting impression and turn heads, ultimately translating into new clients and exciting design opportunities.

Happy Advertising!

xx, Danae

Easy (and FREE) Ways You Can Use ChatGPT and AI in Your Interior Design Business—UPDATED 2025

If you're not utilizing ChatGPT, you're missing out. AI isn't a passing trend; it's a FREE powerhouse tool that's revolutionizing how we work. Whether you're streamlining administrative tasks, getting creative inspiration, or simplifying client communication or processes, an AI tool like ChatGPT is what every interior designer needs to stay ahead.

Still skeptical? Here's why ChatGPT is your best business partner.

1. Emails, Done Right

Writing emails to clients can eat up a surprising amount of time. But with ChatGPT, you can craft personalized, professional emails in seconds, whether you're dealing with project updates, scope changes, or handling a delicate client situation.

Example: “Can you help me write a polite but firm email to a client requesting design revisions outside the original scope?”

2. Instant Design Feedback

Stuck in a design rut? ChatGPT can quickly suggest fresh perspectives, offer creative tweaks, or even help you come up with new design ideas—whether you’re working on a color palette, furniture layout, or theme.

Example: “How can I incorporate biophilic design elements into a modern kitchen?”

3. Research, Simplified

Endless hours spent researching materials, finishes, and products? ChatGPT can instantly provide options and help you compare pros and cons, saving you a ton of research time and ensuring your choices align with your design goals.

Example: “What are the best eco-friendly flooring options for high-traffic areas?”

4. Social Media Content Without the Hassle

Struggling to keep up with social media? ChatGPT can help you craft compelling posts, create catchy captions, and suggest trending hashtags, making your digital presence both effective and fun.

Example: “Write a catchy caption for a before-and-after of a minimalist living room transformation.”

5. Budgeting Help at Your Fingertips

Need help allocating your project budget without compromising on style? ChatGPT can help you prioritize design elements, find affordable alternatives, and even suggest cost-saving tips for high-end looks on a budget.

Example: “I need help balancing my client’s budget for a full bedroom redesign without sacrificing quality.”

6. Streamline Your Design Proposals

Writing proposals can be time-consuming, but ChatGPT can help you draft clear, professional proposals in no time, making sure you stay on top of client requests and expectations.

Example: “Can you help me create a proposal for a residential renovation with a focus on modern design?”

7. Create Custom Checklists

Stay organized with personalized checklists that help you manage your design projects from start to finish. ChatGPT can generate to-do lists, project timelines, and even room-specific guides to keep your workflow efficient.

Example: “Can you create a checklist for designing a functional home office with a focus on ergonomics?”

8. Simplify Client Communication

Client communication doesn’t need to be complicated. ChatGPT helps you craft responses that are clear, professional, and tactful, making your interactions smoother and more productive.

Example: “How do I communicate to a client that they’re asking for a change that wasn’t part of the original design contract?”

9. Generate SEO-Friendly Content

Want to boost your online visibility? ChatGPT can help you write blog posts, articles, and website content that are optimized for search engines, helping more potential clients find your business.

Example: “Write an SEO-friendly blog post on the top 5 design trends to watch in 2025.”

10. Stay on Top of Trends

Keeping up with design trends is essential for staying relevant. ChatGPT can summarize emerging trends, recommend materials, and help you infuse fresh elements into your designs.

Example: “What are the most popular sustainable design trends for 2025?”

Don’t Fall Behind—Start Using AI Today

ChatGPT is a tool that can change the way you work. It’s a time-saver, a creative partner, and an organizational genius—all wrapped up into one. Still not convinced? Take it for a test drive. The more you use it, the more you'll see its potential.

Plus, AI and ChatGPT prompts are everywhere—on social media, Pinterest, and beyond. Save the ones that resonate with you and keep a collection for easy access. With the right prompts, you can take this tool even further, making it work for your unique design business.

That said, like any AI tool, ChatGPT should be used with a bit of caution. Always proofread what it generates, refine the wording to match your voice, and add a personal touch to keep your communication authentic. AI is powerful, but your expertise is irreplaceable.

Your competition is already embracing AI—don’t let them get too far ahead.

xx, Danae

A Biltmore Christmas

Disclaimer: I am a Hallmark nerd!

I am so excited to write this post I can hardly sit still. I sat down to write this and then had to run an unexpected errand and it was as if I was a child on Christmas morning waiting patiently for my mother to get her coffee so my siblings and I could start ripping open perfectly wrapped packages. Finally, I’m back at my desk.

Not only am I a huge fan of the Biltmore Estate, the iconic American estate located in Asheville, North Carolina, but I am a huge fan of Hallmark Christmas movies. Over the years they have become more clever, more humorous, and overall, more enjoyable. Last year they filmed one of my beloved Christmas movies at the Biltmore and it airs this year on November 26 on Hallmark.

I first learned about the Biltmore House in interior design school and whether you were formerly taught or self-taught I just assume that every interior designer knows about the Biltmore, just as they know about Frank Lloyd Wright or David Hicks.

But if you are unfamiliar - The Biltmore was built in 1889-1895 by the Vanderbilt family. It is a 250-room French Renaissance chateau with a backdrop of the Blue Ridge Mountains. The house contains over four acres of floor space, including 35 bedrooms, 43 bathrooms, and 65 fireplaces.

The 8,000-acre property is now a one-of-a-kind destination and besides the mansion, includes an art exhibit, a winery, dining, shopping, 20+ miles of nature trails, and a hotel. You can truly experience the magic of the Biltmore for days at a time if you desire.

Visiting the Biltmore around the holiday season is a bucket list item of mine and this year not only is A Biltmore Christmas airing on Hallmark, but a mini-documentary called “Behind the Magic” aired and debuted November 2 on YouTube.

A Biltmore Christmas stars Bethany Joy Lenz (loved her in One Tree Hill and other Hallmark Christmas favorites such as An Unexpected Christmas with my Hallmark boyfriend, Tyler Hynes) and Kristoffer Polaha (he’s one of my favorite Hallmark leading men after… did I mention Tyler Hynes?).

Bethany as Lucy Hardgrove, a modern-day screenwriter, and Polaha as Jack Huston, the lead in a beloved holiday movie His Merry Wife!, first filmed at the Biltmore House in 1947 star in this magical, time-traveling, historical Christmas movie. In the film, the classic movie, His Merry Wife! is scheduled to be re-filmed at the iconic estate, but a mysterious hourglass intervenes, and Lucy is transported back in time to 1946 as the cast and crew prepare to re-make the classic movie. So, this is a Christmas movie, within a Christmas movie re-make of a Christmas movie … I think.

Some fun facts about the movie from the Biltmore website:

• 8 vintage cars were used during the film.

• 200 yards of artificial snow were used.

• 9 rooms inside the Biltmore were used for filming.

• 4 of the 9 rooms were decorated with a 1940s theme.

• 2 exterior locations directly attached to the Biltmore House were used for filming scenes, including The Loggia and the Library Terrace.

• 4 rooms in The Inn on Biltmore Estate (the onsite hotel) were used as film sets.

• 11 costumes were worn by Bethany Joy Lenz.

Super fun facts about Christmas at the Biltmore:

• The banquet hall alone features 500 lights, 500 presents, and 500 ornaments.

• 67 decorated Christmas trees inside Biltmore House.

• The largest tree inside the house is a 35-foot-tall Fraser fir that requires 50 staff members to carry in, raise and secure.

• 45 additional decorated Christmas trees are at other estate locations.

• 45,000 lights and 282 candles inside the home.

• Another 850,000 lights across the rest of the estate.

• There are 13,870 ornaments used on the trees inside the home.

• More than 1,960 traditional poinsettias are found throughout the estate.

• 238 fresh wreaths and sprays along with 90 faux pieces are used across the estate.

To learn more about Biltmore House, click here.

To watch the mini-documentary, click Behind the Magic - Biltmore

To watch A Biltmore Christmas, tune into the Hallmark Channel on Sunday, November 26 at 7:00 p.m. CST.

It’s been over a year since I learned that they were filming this movie and I have waited not so patiently since then to watch it. I just hope it lives up to the magical experience that I’ve created in my head. I should probably do a review … stay tuned for a future post about my thoughts on the movie. Yikes, the pressure is on you, Hallmark!

If you are looking for a fun destination, you should look into the Biltmore Estate if you haven’t been. I know I’ll be calling up my girlfriends and booking a trip soon!

Happy Holidays!

xx, Danae

Top 20 Interior Design Trade Sources

Are you looking to elevate your interior design game and gain access to exclusive products and resources? Joining trade programs can open doors to a world of advantages that extend far beyond what's available to the average retail customer. Among these advantages, the most enticing feature is the potential for significant discounts, a substantial part of designers' profits. But the perks don't end there—trade members often enjoy expedited customer service, sales tax exemptions, exclusive product previews, and in many cases, custom design options and expedited shipping services.

Managing the Mark-Up

As a designer, there are various approaches to managing product mark-up with your clients. Some designers choose to sell items to their clients at the manufacturer's suggested retail price (MSRP) and keep the difference as a commission. Others opt to share the discount with their clients, adding value to the collaboration while maintaining profitability. And often, designers do some of each!

The Application Process

To streamline the process of opening trade accounts, it's a good idea to set up a readily accessible folder containing all the necessary documents and information typically requested for trade account applications. This makes the application process for you or your assistant much more efficient each time. Some of the most common asks may include:

• Business License or Official Proof of Business

• Resale License

• Business Bank Account

• Company Website URL or Social Media Page

• Professional Design Membership (AI, IDI, ASID)

Terms & Conditions

When considering a trade account, be sure to find out about key terms and conditions such as:

• Opening order amount

• Annual minimum purchase requirement

• Pricing tiers

• Best customer service avenue

• Return and damage policies and procedures

Now, let's dive into an up-to-date list of the top interior design trade sources!

1. 1stdibs: This well-known platform features an array of both vintage and contemporary furniture and decor and claims to have “captured the magic of the Paris flea market” and offers discounts of up to 30% along with personalized support.

2. Chairish: Another leading marketplace of home furnishings and art, registered trade members earn Trade Rewards for all purchases on Chairish. Discounts vary depending on the sellers' discretion.

3. Four Hands: A wholesale furniture and art dealer known for its extensive and stunning selection, they offer trade pricing that improves the more you spend.

4. Wayfair Professional: Famed for its vast selection and various styles, professional members enjoy up to 15% discounts, plus an extra 10% off Wayfair's specialty brands, along with fast and free shipping.

5. Williams-Sonoma: Use one trade account to receive a 20% discount on items from all its stores, including West Elm, Pottery Barn, and Rejuvenation, with a 25% discount from Williams Sonoma Home.

6. Crate & Barrel: Another chic and reputable big box brand, Crate & Barrel and its sister brand CB2 offer members a 20% discount and concierge customer service.

7. Artemest: This sophisticated Italian resource has a dedicated trade team, a range of designer discounts, and bespoke design solutions.

8. Lulu & Georgia: Members enjoy a 20% discount on all orders, exclusive previews of new collections and collaborations, and dedicated sales and support teams on this LA-based platform.

9. Design Within Reach: This multi-brand furniture and decor store offers trade pricing and promotions, COM/COL options, and their Concierge Service to assist with sourcing, orders, and delivery.

10. Article: Their team provides sourcing assistance, flat-rate deliveries, and resources like tear sheets and 3D models. You can order tax-exempt and receive discounts ranging from 5-15%, depending on your purchase.

11. Serena & Lily: Sign up for complimentary swatches, flat-rate delivery, customization options, and a 25% trade discount, plus extended return windows and a dedicated support team.

12. RH: They offer a 25% discount on all full-price merchandise and 20% off all sale items, customization options, and comprehensive design support, including 2D CAD floor plans and elevations, moodboard and material packages, and full-scale presentations.

13. Interior Define: Find customizable furniture options, up to a 20% trade discount (sometimes more), free shipping, complimentary swatches, social media exposure, an extended return window, and a trade concierge team.

14. EQ3: This Canadian furniture and home goods company offers assistance from their dedicated Customer Care Team, free swatches, 2D digital product files, COM options, and trade discounts.

15. Arhaus: At this classic and contemporary haven, you can earn tiered commissions (starting at 7%) on a quarterly basis, get featured in their publications, and enjoy custom options.

16. Minted: This popular destination for art and home accessories offers trade members 20-30% off fine art, complimentary art proposals, plus free and quick shipping.

17. Flor: A reliable source for rugs and carpet tiles, Flor's trade program provides discounts of 20% and up, free samples, quick shipping, and rug design support.

18. Visual Comfort: Enjoy a 20% trade discount on their extensive selection of beautiful lighting pieces.

19. Arteriors: Expect trade-only pricing on their eclectic furniture and accessory selection, 72-hour lead times, marketing support, and design event invitations.

20. Rove Concepts: This modern and mid-century furniture source offers trade members discounts starting at 35%, swatch boxes, brand exposure, and valuable design resources, such as Augmented Reality tools.

Other Mentions:

More and more, interior designers are turning to sourcing platforms designed precisely to streamline your sourcing process and boost your earnings. Check out:

• StyleRow

• SideDoor

• DesignerInc

Happy sourcing! 

xx, Danae

12 Marketing Tips to Level Up During the Slow Down

Is your interior design business going through a quiet phase? Don’t lower your rates and devalue your services. And above all, don't panic, because these slow times can actually be a blessing in disguise as the perfect opportunity to revamp your marketing strategy and ultimately attract more clients. In the world of interior design, staying relevant and proactive in marketing is key to long-term success. So, let's explore 12 essential marketing tips that will not only help you navigate the lull but also thrive during these slower periods.

START WITH WHAT YOU’VE GOT

1. Review Your Existing Material

Sort through project photos, sketches, and any other content you can use for your website and social media posts. Get ahead on your editorial calendar by preparing posts for when the pace of your work increases. This not only keeps your online presence active but also ensures you're ready to share your work efficiently when the time comes.

2. Leverage Client Testimonials

Your satisfied clients can be your best brand ambassadors. Don't hesitate to ask them for testimonials and feature these prominently on your website and marketing materials. Word-of-mouth recommendations are invaluable in the interior design industry, as potential clients trust the experiences of others.

3. Offer Free Workshops or Webinars

Showcase your expertise by hosting engaging workshops or webinars on interior design topics. These events, whether conducted online or in person, serve as magnets for potential clients, highlighting your knowledge and skills.

EMBRACE DIGITAL MARKETING

4. Craft a Comprehensive Marketing Plan

Whether you're taking the leap into the world of digital marketing or reevaluating your current digital marketing strategy, now is the perfect time. Consider partnering with a digital marketing expert to create a detailed plan that encompasses key elements such as search engine optimization (SEO), enticing lead magnets supported by landing pages, compelling ad campaigns, and overall engaging content. With a well-crafted plan, the only time you'll experience a slowdown is when you decide to take a breather!

5. Build an Email List

Collect email addresses from clients and prospects to create a direct line of communication. Send out regular newsletters with design insights, project updates, and exclusive offers, enabling you to stay in touch and foster stronger connections during slower periods.

6. Update Your Website

Your website is your digital business card. Make sure it's not only up-to-date but also user-friendly and visually appealing. A well-structured website encourages potential clients to explore your services. Investing in professional photography to showcase your portfolio effectively is a smart move, as visuals have a powerful impact.

7. Maintain a Blog

A blog on your website is a fantastic tool to share your knowledge, insights, and design tips. It establishes your authority in the field and keeps your website fresh with new, relevant content. It's also an excellent way to connect with your audience, providing value and building trust.

8. Monitor Analytics

With a solid plan, active campaigns, a robust online presence, and quality content, you're on the right path. Now, regularly monitoring analytics is crucial. This means metrics like your social media engagement, click-through rate, and bounce rate. It allows you to spot what's effective, find areas for improvement, and refine your strategies. This ongoing process ensures your tactics remain aligned with your goals and adaptable in the ever-changing digital landscape.

BRANCH OUT

9. Diversify Your Services

Consider broadening your service offerings. Virtual consultations, 3D design renderings, and online design courses are excellent choices to diversify your portfolio. Diversifying your services not only attracts new clients but also creates additional revenue streams. Just make sure these align with your long-term vision and don't represent short-term desperation.

10. Prioritize Networking

Networking is a crucial aspect of your interior design business. Attend industry events, join local business groups, and get to know other professionals in your area. Building relationships can not only provide industry insights, but also lead to referrals and partnerships, which are significant sources of new business. 

11. Check Out Competition & Industry Trends

Gain a competitive edge by studying your rivals' marketing strategies and new services being offered. This analysis can uncover market gaps, potential partnerships, and ways to distinguish your interior design business.

12. Collaborate with Influencers

Influencer marketing isn't confined to the fashion and beauty industry. Collaborating with local influencers can extend your reach to a broader audience. Consider offering them a room makeover in exchange for a feature on their platform. This can significantly increase your exposure and attract potential clients.

Marketing is an ongoing process. Slow times can be an opportunity for growth and improvement, both for your business and your marketing strategies. So don't be discouraged by the occasional slowdown. Implement these tips consistently, and you'll soon find yourself having to choose between an abundance of project opportunities!

xx, Danae

Unique Items Designers Should be Sourcing from Flea Markets

You've nailed down the practical aspects of your design project—the layout, the mood, and all the essentials. But what about adding that extra touch, a piece that stands out, that becomes the focal point of your client's space and remains etched in their memory? Sometimes, the answer doesn't lie in the aisles of big-box stores or the price tags of lavish vintage boutiques. No, you need to venture into a world of hidden treasures—the flea market. Not only do these pieces steal the show, but they also come with an eco-friendly and budget-conscious tag. But, what kind of items are best sourced from a flea market? Let's dive in!

Light Fixtures

Lighting can transform a room's ambiance and personality, and the flea market is a treasure trove of distinctive fixtures. Unearth retro lamps, chandeliers, or sconces that infuse character into your space. Just remember to have your electrician give them the once-over for safety's sake.

Mirrors

Mirrors are more than just reflective surfaces; they are statement pieces that play with light and space. While you're likely familiar with the concept, a vintage mirror can take your design to a whole new level. The little imperfections, wear, and signs of age can give it an added layer of charm and character.

Artwork

Flea markets boast an eclectic array of artwork from various eras and styles. You can juxtapose a vintage piece with a modern frame for a striking contrast, or keep the ornate frames for a touch of sophistication. If you have a keen eye, you might even score a valuable piece at a fraction of its worth.

Decorative Objects

Want to add a personal touch that sparks conversations? Flea markets offer quirky collectibles, from vintage cameras to antique globes. Your clients will appreciate the nostalgia these items bring to their space.

Tableware

Elevate your client's dining experience with vintage tableware. Delicate teacups and elegant silverware are waiting to be discovered, letting you create a dining setting that exudes extraordinary flair. Mix and match for a bohemian vibe or aim for a more cohesive, vintage look.

Hardware

Cabinet and drawer pulls and knobs usually age gracefully, and their unique shapes and designs can revamp the appearance of an otherwise basic piece of furniture, allowing you to “upcycle” even the simplest items.

Salvaged Architectural Elements

Flea markets are where you'll stumble upon architectural salvage pieces like ornate doors, stained glass windows, vintage mantels, wooden beams, and wrought-iron railings. Incorporating these elements into your designs adds a layer of history and craftsmanship that's impossible to replicate with new materials.

Reclaimed Wood Furniture

There's an undeniable charm to furniture with a backstory. Reclaimed wood tables, chairs, and cabinets are eco-friendly and brimming with character. Look for pieces with good bones that might need some TLC—sanding and a fresh coat of paint or stain can transform them into custom pieces your clients will adore.

Now that you're itching to explore the world of flea markets, here are a few tips for successful shopping:

1. Do Your Research: Know when and where the best flea markets in your area take place. Some markets specialize in specific items, allowing you to tailor your search for the perfect finds.

2. Inspect Thoroughly: Examine potential purchases carefully for any damage or signs of wear. If you're considering a significant buy, consider bringing along a knowledgeable friend or even having a professional inspection.

3. Negotiate Smartly: Don't be shy about bargaining; it's all part of the flea market experience. Be polite but firm in your negotiations. Sellers often expect a little back-and-forth, so you might just score a better deal.

Happy Hunting!

xx, Danae

Can You Relate to These Interior Designer Pain Points?

Through conversations with numerous interior designers, design assistants, and seasoned industry professionals, I've been able to distill the recurring challenges in our design journeys into a few main categories. While it may sometimes feel like an uphill climb, identifying these pain points is the first step towards overcoming them. So, I invite you to explore these common hurdles, see if they resonate with your experiences, and discover practical solutions to help you conquer them like a pro!

1. Scope Creep: The Ever-Expanding Challenge

Challenge: Scope creep is the silent assassin that starts innocently, with a client requesting a minor addition or alteration. But, left unchecked, it can balloon into a full-blown project overhaul, wreaking havoc on your timelines and budget.

Solution: Establish crystal-clear project scopes from the get-go. Communicate boundaries and expectations with your clients through detailed contracts. Regularly update project plans to keep everyone on the same page. Let them know you’re happy to accommodate extra requests at your hourly rate. And don't forget, it's also okay to say no to those "tiny" additions that threaten to derail your project – and budget. Read our post on setting boundaries with clients.

2. Digital Marketing: Navigating the Digital Landscape

Challenge: In today's digital age, standing out in the saturated marketplace can be as tricky as choosing the perfect shade of paint.

Solution: Embrace the digital era by creating a strong online presence, even if that means delegating these tasks. Invest in a user-friendly website that showcases your portfolio and client testimonials. Utilize social media platforms to engage with your audience and share your design journey. Consider paid advertising campaigns to reach a broader audience. Don't underestimate the power of online networking; join design forums and collaborate with influencers.

We are working on a lot more marketing and branding options for our clients in order to help them establish strong brands that demand to be seen! Feel free to contact us for more information.

3. Delegating Effectively: Learning How to Hand Over

Challenge: As designers, we often want to oversee every aspect of a project, but juggling creativity and management can lead to burnout.

Solution: Recognize that delegation is your ally, not your enemy. Though onboarding assistants requires some initial effort, it pays off quickly. Build a reliable team of skilled professionals who can handle tasks like project management, procurement, drafting, sourcing, renders and client communication. Clearly define roles and responsibilities, ensuring everyone knows their part in the process. This frees you up to focus on what you do best—designing.

Become the CEO of your interior design firm and let us help you do the rest!

4. Pricing Predicaments: Finding the Sweet Spot

Challenge: Pricing can be a thorny issue, with clients expecting luxury at bargain prices.

Solution: Develop a comprehensive pricing strategy that considers project complexity, materials, and your expertise. Be transparent with clients about costs, explaining the value of your services. You may consider offering different pricing options, such as flat fees or hourly rates, depending on the project. Don't forget to revisit your pricing periodically to ensure it aligns with market trends and your evolving skills. And never forget that if you don’t value your own work, neither will potential clients.

5. The Perils of Procurement: Delivery Dilemmas

Challenge: Procurement can be a logistical headache, from managing suppliers to ensuring timely deliveries of the perfect furnishings.

Solution: Streamline your procurement process with meticulous planning using a project management program that suits your business. Create a supplier network you trust, negotiating pricing and delivery terms in advance. Maintain organized records of all orders and communications to prevent mishaps. Consider hiring a procurement specialist to handle this aspect, allowing you to focus on design.

6. Dealing with Difficult Clients: Navigating Tricky Waters

Challenge: Difficult clients can turn a dream project into a nightmare, testing your patience and professionalism.

Solution: The key here is empathy and communication. Listen actively to your clients, understanding their concerns and preferences. Set clear expectations from the beginning and outline boundaries. If tensions arise, address them diplomatically and professionally, always striving for a mutually satisfying resolution. Remember, sometimes it's best to part ways amicably if a client is consistently uncooperative. Read our article on how to deal with different kinds of difficult clients.

Keep designing, stay inspired, and remember that every challenge you conquer makes you a better designer! If you are ready to scale your business, become the CEO of your business or you just plain need help – feel free to reach us here.

xx, Danae

Top Gaming Picks for Family & Friends Game Night

When was the last time you intentionally carved out a corner of your busy life for pure fun? Amidst your busy schedule (and everyone else’s), it might require a touch of planning, but imagine setting aside an evening, stowing phones away, and creating new memories full of connection, laughter, and maybe some healthy competition! Whether you want to bring your inner circle together or do something different on date night, I’ve got suggestions for you!

Telestrations

Best played with: Family & Friends (4-12 players)

How to play: Combine drawing, guessing, and telephone in Telestrations. Begin with a word or phrase, draw it, and then pass the drawing to the next player, who guesses what it is. As the cycle repeats, witness how the original prompt evolves into delightful chaos, showcasing the humor in misinterpretation. P.S. There is also an adult version of this game available.

Codenames

Best played with: Family & Friends (4-8 players)

How to play: Codenames is a riveting word game where players split into two teams and take turns giving one-word clues to help their teammates guess the words on the grid that correspond to their color. The twist lies in avoiding the opposing team's words and the perilous assassin. It's a game that tests your ability to make connections and keeps the energy high with strategic tension. Check out the classic version or its many other versions available (Disney, Harry Potter, or Adult, to name a few). 

Codenames: Duet

Best played with: Date (2 players)

How to play: As you might guess, this is a version of the classic Codenames games adapted for two players! You are working as a team, rather than against each other, using a single-word clue and a number, aiming to uncover as many agents as possible without stumbling upon the opposing team's words or the assassin.

Where Should We Begin - A Game of Stories

Best played with: Date or Family & Friends (2-6 players)

How to play: Open up meaningful conversation with these carefully curated prompts by psychotherapist and New York Times Bestselling Author Esther Perel. This stylish deck promises to unlock a spectrum of emotions, sparking not only moments of shared laughter but also fostering an environment of authentic vulnerability. These cards facilitate deepening connections, whether with familiar faces or new acquaintances.

Sushi Go!

Best played with: Date or Family & Friends (2-5 players)

How to play: Sushi Go! is a delightful and fast-paced card game that invites players to create their own delectable sushi meals by drafting and passing cards. Players aim to assemble the most tempting combination of sushi dishes for the highest score. The game's compact size, simple rules, and charming artwork make it not only easy to learn but also enjoyable for players of all ages!

More Likely To

Best played with: Partner (2 players)

How to play: In this lighthearted yet revealing activity, partners secretly jot down on paper who they believe is more likely to perform various actions or scenarios. Think “Who is more likely to plan a spontaneous road trip without any prior notice?” or “Who is more likely to try exotic foods without hesitation?” You can choose from any of the infinite lists on the internet. Then, when you’re both ready, reveal your answers simultaneously. This simple game leads to funny surprises and offers a window into each other's perceptions.

St. Noire (powered by Alexa)

Best played with: Date or Family & Friends (1+ players)

How to play: Here’s a contemporary twist on the timeless Clue board game, infused with a touch of technological innovation. Immerse yourself in a murder mystery brought to life by the voice of Alexa, lending a cinematic allure with narration and sound. Enjoy the moody setting including dive bars and jazz clubs, which might even inspire you to host a themed dress-code night. As you unravel cryptic clues, interrogate suspects, and navigate a web of truths and deception, race to unveil the killer's identity before the clock runs out.

The Ultimate Game for Couples

Best played with: Partner (2 players)

How to play: This top-rated deck of 200 cards contains the perfect balance of provocative questions to guess and fun challenges to perform with your partner (not a first date). Elevate your date night, as your conversation and activities are guided through a series of entertaining prompts, leading you to explore exciting territories you may not have otherwise ventured into.

DIY Trivia Night

Best played with: Family or Friends (3+ players)

How to play: Take some prep time to craft tailor-made trivia questions that span shared interests, historical anecdotes, and pop culture references. You can even mix in questions about the people present! This personalized touch adds extra excitement to your game night and guarantees a dynamic atmosphere and a surge of competitive camaraderie. 

Jackbox Games

Best played with: Family or friends (2-10 players, depending on the game)

How to play: OK, screens are required, but here is a platform with a wide variety of super fun, interactive game packs available to play using your desktop, laptop, gaming console, or smart TV. Each player uses their phone to submit their answers, which will then appear on the main screen for all to see. From trivia to quick drawings to wordplay, Jackbox Games are a sure hit!

Let the games begin!

xx, Danae

The Correlation Between Well-Being + Design: 9 Ways to Make a Difference

We're obviously all about killer aesthetics, but today, we're taking a deeper dive into how your interior designs can do more than just create a visually stunning space. We're talking about the magic that happens when your designs positively affect the health, happiness, and overall well-being of those who inhabit them. It's incredible how much of a difference you can make in their lives. So, let's explore some ways you can make that happen!

1. Light and Color

You're probably no stranger to the idea that colors can set the mood – warm hues like reds and yellows bring vibrancy and energy, while serene blues and greens offer calm and relaxation. But it doesn’t stop there! Natural light during the day helps us sleep better at night and keeps our spirits high during waking hours. So, when we design with light and color in mind, we are creating environments that influence how we feel and sleep.

2. Acoustics

Acoustics in design are the secret sauce for privacy and peace. A well-designed acoustic environment not only shields you from outside noise (and keeps noise in) – it allows for the beautiful symphony of life to coexist within your space. Kids playing in the living room can cohabitate with a parent working from home. So, acoustics aren't just about keeping it quiet; they're about creating a versatile and harmonious living experience.

3. Technology

We all love our tech gadgets, right? They bring us convenience, entertainment, and even safety. But sometimes, we need a break from the digital world. Imagine a hidden TV or a cozy tech-free corner where you can unwind without the constant buzz of screens. It's the yin and yang of our tech-driven lives. Striking this balance ensures that the space doesn't just serve digital needs but also the need for some good old-fashioned human connection and relaxation.

---

4. Harmony and Flow

A well-organized space prevents clutter and visual chaos to give your mind some breathing room. And thoughtful layouts and furniture placement go beyond functionality; they promote mental clarity and an overall feeling of serenity. In essence, it’s as they say: a tidy space equals a tidy mind.

5. Ergonomics

Furniture is more than a pretty prop; it can be your body's ally. Well-designed furniture knows how to keep your posture in check and your joints happy. With lumbar support in chairs, desks that adjust to your liking, and mattresses that cradle you just right, it's all about keeping you physically content.

6. Biophilic Design

Living with biophilic design is a way of tapping into your primal connection to the natural world with science-backed health perks. Imagine bringing the outdoors in – with plants, natural materials, and calming green views. It's like a mini-vacation for your senses. Studies show that this connection to nature reduces stress, boosts cognitive function, and makes you feel all-around awesome.

---

7. Accessibility and Inclusivity

One person’s happy place might look a little different from the next. Think of an environment that welcomes all abilities and needs, where everyone feels like they belong. It's about creating spaces that everyone can readily access – whether that means installing ramps, wider doorways, or sensory-friendly design – and enjoy.

8. Sustainability

Sustainability might sometimes feel like a concept that is separate to us, but it's actually a reflection of our well-being and our home planet's health. Sustainable materials improve the air quality in our homes, reduce our carbon footprint, and nudge us towards a more eco-conscious lifestyle. It's about being responsible stewards of our environment, ensuring well-being for generations to come.

9. Personalization

When you dive into personalization, remember that beyond aesthetics, it's about designing a space that celebrates the inhabitant’s uniqueness, sparks their joy, and serves as the stage for the kind of lifestyle they want for themselves. And a place like that certainly contributes to happiness and well-being.

---

Balancing all these elements and seamlessly integrating them into your designs can be a lot – never mind juggling invoices and lead times. But through your dedication to placing these elements at the forefront of your creative process, you enrich the lives of those who inhabit your designs. And that’s something you can be very proud of as a designer!

xx, Danae

Unpacking Your Interior Design Contracts: 14 Points to Include

If you’re reading this, chances are you're seeking assurance that your interior design contract covers all the critical bases. And you do well to check, because having a meticulously crafted contract serves a dual purpose: it not only forges a shared understanding of the design journey with your client but also safeguards your company from potential liabilities.

Some interior designers may be tempted to skip or simplify contract terms to maintain a more friendly rapport with clients. However, this is a misstep. Interior design projects involve significant financial, time, and emotional investments. When unexpected issues arise, tensions can escalate rapidly, and the stakes are high. Therefore, leaving nothing to assumptions and creating a thorough agreement between you and your clients is fundamental. 

While you can readily find some great interior design agreement templates online, the best course of action is to consult with a lawyer to review the terms and ensure that your contract holds legal validity. Ultimately, you are responsible for your contract's terms, so here are some (but not all!) points to consider when crafting your interior design contract:

1. Scope of Work: Clearly define the project's full scope, listing what is (and isn't) included. Specify details about revisions and the number of site visits included.

2. Project Phases: Provide a breakdown of the project stages, which may encompass pre-design, design development, contract drawings, construction oversight, and project finalization.

3. Intellectual Property: Determine ownership of intellectual property, including copyright ownership of drawings.

4. Fee and Payment Schedule: Define your fees and payment structure, including hourly rates for tasks outside the scope and invoicing and payment terms (including late fees).

5. Pricing: Clarify that you do not guarantee prices for goods or services, as they may change beyond your control.

6. Contractors: State that you are not responsible for services provided by contractors or consultants, requiring clients to sign separate agreements.

7. Purchasing and Procurement: Specify terms regarding deposits or full payments before purchasing on the client's behalf and liability for delivery times or conditions.

8. Refunds: Address policies regarding non-refundable purchases and shipping charges, custom-made items, and reimbursements when vendors do not offer refunds or orders are canceled.

9. Delays: Incorporate provisions for delays attributable to the designer, client, contractors, or circumstances of force majeure.

10. Termination: Include a clause allowing the client to terminate the contract, with responsibility for outstanding fees and charges.

11. Reimbursable Costs: Detail costs such as samples, storage, and travel.

12. Insurance: Specify the client's responsibility for insurance coverage on furnishings and materials during handling, movement, and installation.

13. Photographing Completed Projects: Gain client consent to photograph their homes before and after design work for your business portfolio and marketing purposes.

14. Indemnities: Seek legal counsel to confirm the choice of law, arbitration, termination, modification, integration, and nonpayment clauses, tailored to your jurisdiction's laws.

Beyond the content of the contract itself, it's a good idea to walk clients through it step by step and grant them ample time to review it at their own pace. This approach eliminates doubts and ensures everyone is comfortable with the agreement before proceeding.

Remember, presenting a more detailed contract showcases your professionalism, and clients who are put off by the terms may signal potential issues. In the end, having a comprehensive contract will pay off, and you'll be grateful you took the extra steps to protect your business!

xx, Danae

See below for some additional resources you may find interesting as you outline your contract:

ASID Commercial and Residential Contract Packages

HouzzPro’s “Free Template: Interior Design Contract & Guide”

Nancy Ganzekaufer and Attorney David Adler on “Contracts That Protect” 

A Guide to the Ultimate Staycation

If you find yourself unable to jet off to a tropical paradise with crystal-clear waters and white sandy beaches, don't fret. You're not alone in wanting to make the most of your home and local area during your vacation days. Your days off are precious, so instead of feeling like you're missing out, let's turn your staycation into a great and memorable experience! Here are eleven fun activities to do with friends, family, or on your own.

A friendly tip: Resist the temptation to sneak a peek at your work inbox. Remember, you're ON your staycation!

1. Host a Cultural Night

Go on a journey around the world without leaving your city by hosting a cultural night with a few friends or family. Choose a country or region of interest and plan an evening filled with authentic cuisine, music, and activities. Get everybody to bring a traditional dish (or prepare them together), laugh while trying to learn a dance or musical instrument, and immerse yourself in the customs and traditions of that culture.

2. Create a Spa Retreat at Home

Take some time to indulge in pure relaxation right in the comfort of your own home by transforming it into a tranquil spa retreat. Set the mood with your favorite scented candles and play some soothing music in the background. Treat yourself or invite a friend for a spa day filled with luxurious bubble baths, facials, body scrubs, and cocktails or mocktails.

3. Have a Mini Film Festival

Create a unique movie marathon by organizing a mini film festival at home. Choose a theme or genre, and carefully curate a selection of films that align with your chosen theme. Set up a cozy viewing area with soft blankets, pillows, and dim lighting. Take breaks between movies to discuss and analyze the films, adding depth to your cinematic adventure.

4. Explore the Local Area

Discover the hidden gems and lesser-known areas of your own city. Break free from your daily routine and become a tourist in your hometown. Explore new restaurants, learn about the history and architecture, and seek out local nature spots or spend a night in a charming bed and breakfast in a neighboring town.

5. Plan a Backyard Campout

Escape to the outdoors without leaving your backyard by setting up a campsite. Pitch a tent, decorate with twinkling fairy lights, and create a cozy outdoor living space with comfy cushions and blankets. Gather around a fire pit, roast marshmallows, and share stories under the starry night sky. Embrace the simplicity of camping while enjoying the comforts of home.

6. Create a DIY Escape Room

Challenge your problem-solving skills by designing a thrilling DIY escape room. YouTube has many tutorials for puzzles, clues, and riddles that will engage your friends or family. Test your abilities to think critically and work together to solve the ultimate mystery. The excitement of escaping a fictional scenario will make your staycation unforgettable.

7. Visit Museums Online

If you're yearning for a dose of culture, you can now explore the finest art and exhibits right from the comfort of your own home. Thanks to Google Arts & Culture's collaboration with over 1,200 museums and galleries worldwide, you can embark on virtual tours and explore online exhibits of renowned cultural institutions. It's like stepping into a museum without ever leaving your sofa.

8. Set Up a Fun Photoshoot

Let your creativity shine by organizing a do-it-yourself photoshoot. Choose a theme, gather props and costumes, and transform your home or a local outdoor location into a personalized studio. Experiment with various poses, lighting techniques, and angles to capture unique and memorable moments. Express yourself artistically and create lasting memories.

9. Volunteer in Your Community

Dedicate a day of your staycation to giving back to your community. Research local volunteer opportunities, such as assisting at food banks, participating in park clean-ups, or supporting animal shelters. By contributing your time and energy to a meaningful cause, you'll not only make a positive impact but also feel a deeper connection to your community.

10. Find a New Reading Nook

How about picking up a juicy novel to transport you to another world? You can head to a new café with a cup of your favorite drink and get lost in the pages while enjoying the cozy ambiance. Or, pack a picnic, spread out a comfy blanket, bask in the sunshine, or find a shady spot under a tree, and let the fresh air and nature's beauty complement your reading adventure.

11. Create a Time Capsule

Capture the essence of your staycation by creating a time capsule. Gather meaningful items, letters, or photographs that represent your experiences and feelings during this time. Bury the time capsule in your backyard or store it in a safe place to be opened in the future. It's a cool way to preserve memories and reflect on the moments that made your staycation special.

So, while you may not be jetting off to a faraway destination, your vacation time can be a true adventure within the comfort of your home and local area. I hope these ideas help you make the most of every moment during your staycation!

 xx, Danae

Diverse Design Niches with Elite Design Assistants

At our core, we're more than just a team of talented assistants. We're a diverse group of professionals with an array of specialties ranging from Drafting and 3D Rendering to Project Management, Social Media Management, and Bookkeeping. But what you may not know is that many of our Virtual Design Assistants (VDAs) also have expertise in various design niches! Let's explore some of these niches and the kinds of tasks our VDAs are ready to assist you with:

Residential Design

At Elite Design Assistants, you'll find experts in optimizing space layouts and selecting color palettes, materials, and furnishings. They also bring your ideas to life through detailed drafting and immersive 3D visualizations.

Commercial Design

Count on our assistants to craft innovative and captivating retail spaces, seamlessly integrate corporate branding, and manage every aspect of project coordination for a successful outcome.

Hospitality Design

Our team includes professionals who can help you with conceptualizing themes for hotels, restaurants, and bars. They excel in curating custom furniture and decor, enhancing guest experiences through thoughtful design, and effectively managing budgets.

Construction

We offer expertise in reviewing plans, meticulously documentation, ensuring top-notch quality control, managing schedules, and sourcing materials at competitive rates.

Tiny Home Design

For those seeking compact living solutions, we have experts in ingenious space optimization, creative storage solutions, functional traffic flow, and the incorporation of sustainable materials, which is often a key aspect of tiny home design.

Airbnbs and Short-Term Rental Design

Chat with your VDA about how to elevate your short-term rental spaces. They shine when it comes to interior styling to attract guests and offer strategic recommendations for guest-friendly amenities and decor.

Long-Term Rental Design

Elite Design Assistants brings you specialists in designing spaces with long-term tenant comfort in mind, and they suggest updates to enhance rental value to make the rental a low-hassle, profitable venture for you.

Value-Add Projects

We have professionals who are experienced in enhancing property values through cost-effective renovations. They offer budget-conscious renovation ideas, high ROI improvement suggestions, and provide dependable project management for value-adding renovations.

Historical/Heritage Preservation

We have assistants who are well-versed in preserving historical homes or buildings. They specialize in respecting period-appropriate design while harmoniously incorporating the best and newest design trends.

Corporate Office Design

Within our team, you'll find VDAs who excel in designing modern, ergonomic workspaces. They integrate brand identity into interior elements and select office furniture that aligns with your vision.

Co-Working Space Design

Our assistants are skilled in crafting flexible and collaborative workspaces. They suggest amenities that foster community, offer flexible design solutions, and implement strategies to attract and retain tenants.

Cannabis-Related Projects

We have VDAs who are in the know about the evolving cannabis industry and specialize in designing contemporary, compliant, and inviting spaces.

Smart Home Design

Gain valuable insight and assistance with home automation or domotics, smart lighting, security systems, and user-friendly interfaces to create the ultimate modern living spaces.

E-Design

Our VDAs can virtually transform spaces, create inspiring mood boards, and curate detailed shopping lists to bring your vision to life with ease.

No matter your unique design niche, we're here to support you in your work. Whether you need assistance with administrative tasks or require a dedicated partner to help you bring your design visions to life, reach out to us, and we'll match you with a Virtual Design Assistant who is the perfect fit for your project. Your success is our priority, and we're excited to be a part of your design journey.

xx, Danae

Green & Gorgeous: 23 Eco-Friendly Vendors You Should Know About

Interior designers wield a unique power to shape a healthier planet through their design choices. From sustainable materials to energy-efficient solutions, every decision in the design process can contribute to a greener, more sustainable future. So, I’ve been on the hunt for vendors that supply products that are non-toxic, ethically and sustainably sourced, and overall better for the earth and its inhabitants–while still being stunning! Here are my findings.

Furniture

The era of fast furniture is on its way out. Offer your clientele high-quality pieces that distinguish themselves through superior, non-toxic, and ethically derived materials. Make choices that resonate with our collective well-being and are engineered for lasting durability.

Maiden Home, a woman-founded brand, offers an array of sustainable and ethically sound furniture, which, in addition, boasts an incredibly stylish and timeless aesthetic.

West Elm uses a glossary of symbols to indicate the fair trade, handcrafted, and sustainably sourced attributes of their products, helping you make informed sourcing decisions.

Medley specializes in crafting exquisite sofas, beds, and other furnishings using domestically sourced hardwoods from forests certified by the FSC (Forest Stewardship Council) and solid bamboo, placing ethical craftsmanship at the forefront.

The Citizenry showcases a delicious assortment of ethical furniture created from thoughtfully selected quality materials like vegetable-tanned leather, solid wood, and linen, alongside decorative pieces.

You may know Etsy for things like monogrammed gifts, but more and more sellers who reclaim and upcycle furniture are diversifying their unique offerings, and it’s a great way to support small businesses.

Textiles

Look for textiles created using environmentally conscious methods, including the use of sustainably sourced materials like organic cotton, hemp, or recycled fibers, and gentle dyes.

MadeTrade offers a whole host of “ethical, sustainable, and beautiful” furniture, decor, and textile items, including bedding and rugs.

Armadillo introduces minimalist, elegantly designed rugs crafted from sustainable materials such as wool and jute, proudly holding the distinction of being a Certified B Corporation™️.

Minna, another certified B Corp, collaborates with artisans from Central and South America to create exquisite home goods utilizing traditional techniques and vintage, as well as natural textiles.

Lorena Canals presents a stunning collection of non-toxic, machine-washable area rugs handcrafted by artisans in northern India who exclusively use recycled and natural fibers and non-harmful dyes.

Lighting

The notion of sustainable lighting implies the use of energy-efficient LED light bulbs, materials derived from local and natural sources, or repurposed and recycled materials.

Schoolhouse specializes in crafting enduring, energy-efficient products for various areas within homes, spanning fans, clocks, and lighting fixtures.

Stickbulb offers lighting systems which are crafted from sustainable materials locally sourced from the greater southern New York region, resulting in a sleek, minimalistic collection of fixtures.

Sin has a fascinating terracotta and stoneware collection, while klaylife has clay beaded lighting created by a community of women in Kwazulu-Natal, South Africa.

Flooring

More environmentally conscious flooring options may involve sustainable materials such as wood, stone, recycled glass, natural linoleum, or even cork. Traditional flooring can introduce VOCs (volatile organic compounds) into the air, including known and suspected carcinogens like formaldehyde and benzene.

Interface provides a range of flooring solutions encompassing luxury vinyl tiles and carpet tiles, all of which carry a series of certifications endorsing their eco-friendliness.

Aged Woods collaborates with designers to achieve visually striking reclaimed wood flooring.

True to its name, Sustainable Flooring offers diverse sustainable flooring alternatives, from cork to bamboo.

Paint

Eco-friendly paints exhibit minimal or zero presence of toxins and VOCs, promoting both human health and environmental well-being.

Benjamin Moore has their Eco Spec line with zero VOCs and zero emissions.

Sherwin Williams has a couple of Zero VOC Interior Latex options within their ProMar line.

ECOS Paints delivers non-toxic, Zero VOC paints for a wide variety of applications, including an Air Purifying Paint.

Portola Paints offers both Low and Zero VOC paints, depending on the finish.

Wall Finishes

Opt for wall finishes without harmful chemicals, and that leave a minimal environmental footprint throughout their lifecycle.

Burke Decor carries a large number of eco-friendly wallpapers under their own name, as well as from several other manufacturers.

Tile Club has numerous recycled glass tile options to choose from.

Naturewall is an FSC® accredited business offering wallcovering solutions such as reclaimed wood planks and panels, among others.

Many of the above-listed vendors also carry eco-friendly items in other categories, so I would encourage you to look around each website. I hope I’ve helped to prove that it’s possible to choose environmentally kinder options without sacrificing style. It’s a win for all of us!

xx, Danae

How to Create a Digital Detox Plan Without Pausing Your Life

From project management to style inspiration to networking, interior designers rely heavily on screens. And at the end of a long work day, sometimes you just want to unwind with social media or TV. However, this constant exposure to screens can lead to headaches, strained eyes, sleep troubles, and an overall feeling of disconnect. If you find yourself yearning for a break and seeking a sense of grounding amidst the digital chaos, you're not alone. Keep reading for 5 practical ways to step away from the screen without compromising your productivity.

1. Practice Mindful Digital Usage

Instead of mindlessly scrolling through social media or endlessly browsing the internet, practice intentional and mindful digital usage. Set a specific purpose for using your devices and limit the time spent on non-essential activities (e.g. 15 minutes for design inspo or funny videos). There are likely time usage control settings in your phone’s own system, as well as within popular social media apps, to help you snap out of it.

2. Establish Digital-Free Mornings and Evenings

Begin and end your day without immediately reaching for your phone or computer. Set your phone aside after turning off the alarm, or consider using an alarm clock separate from your phone. Use the morning to set intentions, practice mindfulness, or do some light stretching or meditation. In the evenings, wind down by journaling or enjoying a relaxing bath. If that sounds tough, just commit to the first and last 5 minutes of your day, and see how even a little time will make a big difference!

3. Design a Tech-Free Oasis

Designate a space in your home or office that is entirely free from screens and digital distractions. At home, your bedroom might be a good candidate, and you can make it cozy with soft lighting and tactile elements like books, plants, or artwork to engage your senses. At your office, any nook will do. This space can serve as a sanctuary you can retreat to for relaxation, reflection, and creative thinking.

4. Plan Screen-Free Meals

Make a conscious effort to stay off your phone during mealtimes. Instead, fully immerse yourself in the experience of eating, whether during your work day or outside of working hours, whether alone or accompanied. Savor the flavors, engage in conversation with loved ones, and appreciate the simple pleasure of nourishing your body and mind.

5. Engage in Analog Hobbies

Rediscover the joy of analog hobbies and activities that don't involve screens. Think about analog activities you can do instead of reaching your phone at different times throughout the day. For example, why not join a book club and read to wind down after a long day? Try a hobby like painting or DIY projects as a creative outlet, or try volunteering on weekends to socialize with others in a fulfilling way. Activities like these provide a much-needed break from technology while allowing you to tap into your creativity, connect, and unwind.

In a nutshell, embracing mindfulness and intentionality in your screen time is the key to naturally reducing its hold on your life. By replacing screen activities with alternative options, even if it initially feels challenging, you'll provide much-needed respite for your eyes and mind, while rediscovering genuine connections that may have been missing. Start small, and you’ll remember how satisfying it is to spend more time in the analog world!

xx, Danae

A Breakdown of 7 Software Solutions for Your Interior Design Business

Navigating the business of interior design often feels like an ongoing journey of trial and error. Perhaps you've found yourself switching between various programs and platforms, seeking that elusive efficiency. The nagging feeling that there must be a resource out there to help you avoid redundant work and prevent important details from slipping through the cracks is all too familiar. Well, good news – I've done some of the homework for you. In this article, you'll find an overview of the most promising players in the realm of project management software. Let's dive in!

1. StyleRow

• Who it's for: Interior designers and design professionals

• What's great about it: StyleRow offers a seamless platform that combines project management with sourcing and procurement. Its powerful integrations with industry suppliers and manufacturers make it a one-stop solution for managing projects from conception to completion.

• Considerations to note: The learning curve for fully utilizing all features can be steep for beginners.

• Pricing: StyleRow offers a free version with limited features, and premium plans start at $49/month. Try their 14-day free trial.

2. Dubsado

• Who it's for: Service-based businesses including interior designers

• What's great about it: Dubsado is renowned for its customizable forms, contracts, and automation features. It enables designers to streamline client onboarding, track project progress, and manage payments, all in one platform.

• Considerations to note: The user interface can be overwhelming initially, and some users might find the design customization options a bit limited.

• Pricing: Dubsado offers a free trial with limited features, and plans start at $20/month or $200/year.

3. Monday

• Who it's for: Teams of all types, including interior design teams

• What's great about it: Monday is a highly visual and versatile platform that helps teams manage tasks, projects, and workflows. With customizable templates, it's easy for designers to tailor the platform to their specific needs.

• Considerations to note: The pricing can be relatively high for smaller design firms, and the learning curve might be steeper for some users.

• Pricing: Monday offers various pricing tiers, starting at $0 for 2 seats or $24/seat per month for unlimited seats. You can try most of their plans with a 14-day free trial.

4. Materlog

• Who it's for: Interior designers and architects

• What's great about it: Materlog is designed specifically for design professionals, offering procurement tracking and supplier communication services to take those tasks off your plate.

• Considerations to note: Some users might miss more features such as visual presentations of selections by room.

• Pricing: Materlog starts at $45 per month, and they currently have a waitlist. You can also contact them for a tailored pricing plan.

5. Alcove

• Who it's for: Interior designers, builders, and purchasing agents

• What's great about it: Alcove combines project management with visual collaboration. Designers can create mood boards, gather feedback, automate tracking, and manage orders and financials seamlessly, all in a visually appealing environment. It even offers Gmail integration.

• Considerations to note: It’s a newer platform and, consequently, not as tried-and-true as some others.

• Pricing: Plans start at $75/month. Try their 30-day free trial.

6. Gather

• Who it's for: Mid- to large-size interior design teams

• What's great about it: Gather is designed to streamline the procurement and tracking of FF&E. It helps designers manage specifications, documentation, orders, and tracking in a user-friendly way. Gather includes useful features like a clipper tool and messaging with team members and clients.

• Considerations to note: It may be cost-prohibitive for smaller design firms.

• Pricing: Gather’s plans start at $165/monthly (annual commitment) for 5 seats, and they also offer custom pricing for teams larger than 10. A free trial can be requested.

7. Gold Star Pro

• Who it's for: Interior designers and design firms

• What's great about it: Gold Star Pro offers an all-in-one back-end business management solution for everything from social media content scheduling to Facebook and Google ads to email communication. Its interface makes it easy for designers to stay organized and keep clients informed. Basically, it takes care of the essential tasks that are furthest from actually designing.

• Considerations to note: While this software effectively aids in managing various backend aspects of business operations and promotion, it doesn’t include many of the features that design project management programs often do include, such as product libraries or order tracking.

• Pricing: Gold Star Pro offers a 14-day free trial, with plans starting at $97/month.

As you can see, a diverse array of programs is emerging, aimed at alleviating the operational demands of the business facet within the realm of interior design. Fortunately, you can take advantage of the free trials that these offer and find the program that is most aligned with your own firm. Discovering the perfect match has the potential to be transformative for your interior design business!

xx, Danae

Join the Conversation: Bridging the Gaps in Interior Design Software

Whether you're a seasoned industry expert or a budding designer, the demand for comprehensive software solutions is on the rise. Despite the availability of numerous popular platforms, there persists a longing among interior designers for a system that bridges the functional gaps and takes their productivity to new heights. As an advocate for enhancing the industry, I believe it's time to initiate a meaningful conversation and identify the missing pieces. By doing so, we can inspire developers to bridge these gaps and create the ultimate all-in-one solution that seamlessly integrates project management and administrative features, meeting the common functional needs sought after by designers like you.

I invite you to explore this (surely incomplete) list of functions that I repeatedly hear designers seeking in a project management program. What would you add?

• Task Tracking

• Time Tracking

• Procurement Tracking

• Project Timeline & Milestones

• Team Communication

• Client Communication

• Vendor Portfolio

• Material & Product Library

• Clipper Tool Extension

• Design Resource Library

• File Storage

• Moodboard & Presentation Creation

• 2D & 3D Drawing

• Budget Tracking

• Template Creation

• Invoicing & Purchase Orders

• Bookkeeping

• Performance Analytics

• Mobile App Compatibility

And to think these are just some of the many moving parts that designers juggle behind each beautiful project! Beyond these crucial functions, I often come across shared grievances from designers concerning the project management program they utilize. Do any of these hit close to home for you?

• Poor User Interface (UI) Design

• Limited Integration

• Complexity and Learning Curve

• Limited Collaboration and Communication Features

• Insufficient Customization

• High or Inflexible Pricing Plans

• Unreliable Customer Support

Calling all the visionary minds shaping the industry! It’s time to share your thoughts on the improvements and features you would like to see in interior design software. If you would like to participate in our questionnaire, feel free to draw inspiration from the points above that ring true for you or add your own unique insights. We’d love to hear from you!

We eagerly await your insights and thank you for being a part of this journey towards innovation and excellence in the interior design industry!

xx, Danae

Move Over Sunbathing; Have You Tried Forest Bathing?

What if I told you that there's a hidden oasis of relaxation, without the scorching UV rays and pesky sand, where you can disconnect from everyday noise and reconnect with nature? It’s time to try forest bathing!

What is Forest Bathing?

No, it's not taking a bath amidst the trees (though that could be quite an adventure!). Forest bathing, or "Shinrin-yoku" as it's known in Japan, is the practice of immersing yourself in the soothing embrace of nature, particularly the forest. It's not a bath in the traditional sense but more like a sensory soak in nature's serene beauty. The term was coined in Japan in the 1980s and has since gained popularity as an alternative form of relaxation and rejuvenation.

Not Your Average Hike

Unlike hiking or trekking, forest bathing doesn't involve conquering peaks or covering vast distances. It's a slow, mindful, and meditative experience. Imagine strolling leisurely through the woods, allowing yourself to be fully present in the moment, and embracing the sights, sounds, smells, and textures of the forest. It's a chance to let go of stress, quiet the mind, and connect with nature on a deeper level.

Benefits of Forest Bathing

Beyond the obvious appeal of a relaxing experience (ecotherapy, anyone?), the forest air is filled with phytoncides, natural chemicals that support the immune system. Immersing yourself in nature can spark creativity and improve focus and clarity of thought. Being in nature also promotes better sleep quality, leading to more restorative rest.

How to Engage in Forest Bathing: A Gentle Guide

Choose your Destination: Find a forest or wooded area near you. It could be a local park, nature reserve, or any green space with plenty of trees. The more diverse the flora, the better.

Gear Up: You don’t need much; just be sure to dress for the weather, and consider bringing a picnic blanket, a journal with a pen, and snacks and water if you’ll be out for a while.

Disconnect to Reconnect: Leave behind the distractions of technology. Turn off your phone or put it on silent. This is your time to be present with nature, not with screens.

Use All Your Senses: As you walk, engage all your senses. Notice the rustling of leaves, the chirping of birds, the earthy aroma of the forest floor, and the feel of the bark against your fingertips. You can even place your bare feet on the earth for a “grounding” experience.

Find Your Spot: When you feel drawn to a particular spot, pause and stay there for a while. It could be near a stream, under a majestic tree, or wherever you feel most comfortable.

Be Mindful: Let your thoughts come and go like leaves floating downstream. Be fully present in the moment and observe without judgment.

Stunning Forest Bathing Destinations

The United States boasts an abundance of natural wonders, and several places are perfect for indulging in the magic of forest bathing, including:

• Redwood National and State Parks, California

• Acadia National Park, Maine

• Olympic National Park, Washington

• Great Smoky Mountains National Park, Tennessee, and North Carolina

• Adirondack Park, New York

If you're planning to venture into a new or remote region for your forest bathing experience, it's wise to consider making it a group excursion for added safety. Fortunately, there's a growing availability of guided tours that can enhance your forest bathing journey, such as this one in Asheville, North Carolina, or this one in Honolulu, Hawaii.

However, you don’t need to embark on grand journeys to far-off destinations for a transformative experience. Whether you choose to wander alone or gather friends, start by taking small, mindful steps right in your local area. Explore the nearby parks, meander through wooded areas, and let the enchanting beauty of nature surround you. Happy forest bathing!

 xx, Danae

Feel Joy, Balance, and Abundance in Your Business with The Interior Design Standard

As you know, Elite Design Assistants takes pride in providing helpful tips, information, and resources to you about the interior design industry that will help you succeed in running the most fulfilling and profitable business possible. That’s why we want to share The Interior Design Standard with you! 

It’s time to get your structure and mindset in place so that you can fully step into your confidence as an entrepreneur. The Interior Design Standard is the ONLY program that provides a turnkey business model for a wildly profitable design firm.  

The Interior Design Standard was created by Sandra Funk, CEO and Creative Director of House of Funk, a boutique interior design and renovation firm that has award-winning designs featured in publications such as Elle Décor, House Beautiful, The Huffington Post, Aspire Design and Home, and Luxe Interiors + Design. 

WHY IS THE INTERIOR DESIGN STANDARD FOR YOU?

With hundreds of designers saying the Standard has changed their lives, we wanted to break down why you should be looking at this program. It’s for you if…

• You’re tired of all the different ways of doing business and you’re ready for ONE tried and true business model that both you and your clients will love. 

• You’re stuck in the day-to-day tasks and lack the systems and processes to get your team running like a well-oiled machine while you’re out landing dream clients. 

• You’re looking for a trusted advisor to give you the step-by-step process that’s been tested over a 20+ year career and by hundreds of designers. 

If any of the above resonates, The Interior Design Standard is for you!

WHAT’S INSIDE THE INTERIOR DESIGN STANDARD?

Delivered in a friendly digital format, this program enables you to digest and implement at your own pace because you have lifetime access! The program includes 6 modules showing you all the things you need to take your business from surviving to thriving. 

Modules Include: 

• Module 1: Master the Tech to Catapult Ahead

• Module 2: Confidently Price Your Services for Ideal Clients

• Module 3: Attract & Land Ideal Clients

• Module 4: Scale with Streamlined Processes

• Module 5: Improve Your Buying Power & Trade Relationships

• Module 6: Develop Your Dream Team

Editable process and contract templates along with live virtual community events, access to the ultimate design community: the Standard Inner Circle, and 4 expert lessons make this program AMAZING!

Expert Lessons Include: 

• Budgeting for Profit with Peter Lang of the Designer CPA

• Mindset Matters with Jordan Gill of Systems Saved Me

• Closing the Sale with LuAnn Nigara of A Well-Designed Business

• Automation for Success with Nicole Heymer of Glory & Brand

STILL THINKING ABOUT IT? 

Maybe you desire to work with fewer, larger projects, to break into your dream market, or to finally set up systems. Whatever your reason, if you’re determined to transform your firm into a thriving interior design business that will run so efficiently that you will have time to do what you love (the design part!), this program is for you! 

AN ELITE BONUS

Any NEW designer who signs up using my link will receive 5 FREE HOURS of Admin Services from Elite Design Assistants! Upon registering for The Interior Design Standard using our link, please email me at danae@elitedesignassistants.com to take advantage of this great deal!

The next Standard Session begins on September 24, 2023, and seats are limited to ensure a high-quality community experience!

Get joy, balance, and abundance in your interior design business by reserving your spot today!

RESERVE YOUR SPOT! 

As always, please feel free to reach out if you have questions!

Have a wonderful day! 

xx, Danae

A Deep Dive into StyleRow's Project Management Toolkit

I never miss a chance to discover emerging technologies and innovative software solutions for interior designers, that’s why I recently attended a demo for StyleRow. This platform caters to interior designers, home stagers, developers, and real estate investors, promising an integrated approach to project management that could solve common pain points and redefine your design process. I’m excited to share what I learned and let you see for yourself whether you think StyleRow could be the answer you’ve been looking for.

Connecting Teams, Clients, and Vendors

Communication is the cornerstone of design success, and StyleRow addresses this by providing distinct views for teams, clients, and vendors. This way, you can seamlessly manage task lists and maintain streamlined communication across multiple layers all within the platform.

Streamlined Team Workflow

StyleRow shines particularly brightly in team-based environments. Imagine a scenario where the lead designer compiles a list of required items, which then allows the design assistant to source each of these items seamlessly. This systematic process is meticulously tracked from inception to completion, with the platform sending timely notifications for any updates or revisions.

Centralized Product Information and Progress Tracking

Input all of the essential product information, from pricing to lead times, and keep track of its status with an easy drop-down menu instead of typing out notes each time. Additionally, the Team Messaging tool facilitates real-time progress updates among team members, fostering an environment of collaboration.

Mastering Organization

Simultaneously manage unlimited projects on StyleRow. Inside each project, categorized folders meticulously document every facet, ranging from initial inspiration photos and floorplans to sourcing endeavors. The platform even includes a clipping tool to save products from various vendor and retail sites, all of which can be stored in a master product library. Manage your time with its optional built-in time tracker.

Comprehensive Tools

You can forget about formatting and filling out spreadsheets and doing double work. This is a toolkit for managing every aspect of your projects, from crafting master shipment tracking lists and finish schedules to material schedules and even adding services such as painting.

Empowering Financial Management

StyleRow makes exporting data to Excel or presentation formats a breeze, while the platform's QuickBooks integration facilitates seamless creation of purchase orders and invoices. Moreover, StyleRow provides an embedded budgeting tool to conveniently track client budgets.

Client Dashboard for Enhanced Interaction

StyleRow enhances the client-designer relationship by providing an interactive client dashboard. This dashboard allows clients to view your proposals and sign off on budgets, orders, and more, all through a shared link. As a designer, you retain total control over the information presented, offering a tailored experience for your clients.

Visual and Functional Harmony

Last but not least, the platform is designed in an intuitive and aesthetically pleasing way, which is something that you, as an interior designer, will surely appreciate!

Affordable Pricing

With its wealth of tools and capabilities, StyleRow offers competitive pricing, catering to teams of up to 5 members at $49.99/month and individuals at $29/month or $299/annually.

If you’re curious to see more, check out their introductory video below, book a demo, or take advantage of their 14-day free trial!

xx, Danae

How Virtual Reality Can Help Interior Designers

Interior designers are used to showing their proposals in 2D and 3D images. So, the logical next step is an even more immersive way to help clients better understand your vision and get a better sense of what the space will feel like. This is where Virtual Reality (VR) comes in. Users wear a headset to interact with realistic digital environments, taking design from theoretical and hypothetical to experiential.

Although polished and approachable programs for VR in interior design have not yet reached mainstream markets, a glance at technology news indicates that the industry is rapidly moving in that direction. If you need a sign of the times, Metaverse celebrated the first edition of the Metaverse Architecture and Design Awards (MAD).

So, let’s muse about the potential benefits that VR could offer you as an interior designer, proving that it’s worth staying tuned to its new advancements. By utilizing VR programs, both designers and clients can immerse themselves in 360-degree designed spaces, offering a heightened level of realism and perspective. This opens up possibilities such as:

Unleashing Creative Boundaries:

With VR, designers can explore daring and innovative design directions without the concern of significant time investments, fostering creativity and pushing design boundaries to new heights.

Enhanced Client Engagement:

VR enhances client meetings by providing an immersive experience that brings the space to life. Clients can visualize and feel the design firsthand, leading to better feedback, improved satisfaction, and stronger collaborative decision-making.

Streamlined Material Selection:

VR enables designers to virtually explore a wide range of finishes, textures, and materials. By visualizing these options in VR, designers can save valuable time and money on ordering physical samples, making informed decisions upfront, and reducing the need for costly returns.

Error Prevention and Design Accuracy:

Through immersive VR experiences, designers can identify and address potential design flaws or mistakes. By exploring the space from an immersed perspective, designers understand how different elements come together, minimizing the chances of overlooked details.

Gaining Competitive Edge:

As VR becomes increasingly sought-after by clients, embracing this technology positions interior designers ahead of the competition. Offering immersive experiences sets designers apart and meets the growing demand for cutting-edge design services.

So, are there any downsides to using VR as part of your interior design process? More than drawbacks, you’ll likely face some initial hurdles such as the investment and learning curve. While VR provides immersive visual experiences, it currently falls short in replicating other sensory aspects crucial to interior design, such as touch, smell, and realistic sound propagation.

All in all, VR presents a multitude of exciting advantages and possibilities for the field of interior design. As technology continues to advance, we can look forward to leveraging its capabilities to enhance the design process, create immersive experiences, and push the boundaries of what is possible in designing and visualizing interior spaces.

xx, Danae

---

DIGITAL TEMPLATES?

We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download!