Tips for Successful Outsourcing for Interior Designers

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As an interior designer, you know that time is one of your most valuable resources. With a busy schedule, it can be challenging to manage all aspects of your business, from design to administration. That's why more and more designers are turning to outsourcing to lighten their workload and focus on their core competencies. In this article, we'll explore the benefits of outsourcing and provide tips for a successful partnership. Whether you're considering outsourcing for the first time or looking to optimize your current arrangements, this guide will help you make outsourcing work for you.

And, as many of our clients can attest, we will assist you with any of the below to help set you up for outsourcing success! If you need help with anything at all, please feel free to reach out.

Whether you're a small start-up or a large corporation, outsourcing can provide numerous benefits that can help take your business to the next level. To name a few, outsourcing:

  • Provides access to specialized skills and expertise

  • Increases flexibility in managing workload and meeting deadlines

  • Enables you to scale your business without having to hire full-time staff

  • Reduces the burden of repetitive or time-consuming tasks

  • Allows you to take on more projects and grow your business

And it works wonderfully when both parties are on the same page. By providing your outsourcing collaborator or virtual design assistant with the necessary information and tools, you'll set them up for success and equip them with everything they need to work efficiently and effectively for you. This will not only save you time and money in the long run, but it will also help to establish a positive working relationship based on clear communication and mutual understanding. Here are 7 tips to ensure success when delegating tasks to another design professional.

Assess the tasks at hand.

Before beginning the outsourcing process, assess which tasks are suitable for outsourcing and which should be kept in-house. To determine which tasks to outsource, consider which tasks are most time-consuming, repetitive, or require specialized skills that may not be available in-house. Once you've determined which tasks to outsource, create a budget for those tasks to help you plan and prioritize.

Establish procedures.

To prepare for outsourcing, develop your standard operating procedures (SOPs) and compile them in a company manual. This document should delineate your firm's standard internal processes, policies, and procedures, including any useful links and templates. Having these procedures documented will help your outsourcing partner to comprehend how your firm operates and give them a reference point, which ultimately takes less of your time.

Gather style samples.

Another basic element to have prepared is your branding kit, which should include your company's logo, color palette, typography, and any other visual elements that define your brand. This will help your outsourcing partner to create designs that align with your brand and maintain a consistent visual identity. Providing AutoCAD samples, design style guides, and project briefs will also help them adapt their work to your aesthetic–and technical–style.

Set up your project management platform.

To effectively communicate with your outsourcing partner, it is enormously helpful to use a project management software or platform, such as Asana or Trello, which you can use to communicate, track progress, and assign tasks. This way, you can manage your team's workload and stay on top of deadlines.

When you’re ready to brief your collaborator, here are some additional tips to ensure that the hand-off goes smoothly.

Talk big picture.

Share a brief overview of your business and identify your current needs (distinguishing them from potential future tasks) to ensure that your outsourcing partner understands what they will be working on right away. Additionally, communicate the time and schedule commitment that you are looking for at this time. This is also a good opportunity to let them know your preferred communication style, and what the first steps will be.

Define the scope.

When handing off a particular project or task, be sure to specify deadlines, a time limit if there is one, and the level of detail required (for example, a preliminary conceptual floor plan versus a final bid set). If possible, provide examples of similar previous work they can reference to cohere to your company’s standards. While there are a number of so-called "industry standards", the reality is that every firm is different, so the more specific you are when briefing, the better the result. If a project is being divvied up among multiple team members, let them know where their responsibilities begin and end so that they’re clear on their role, while also aware of other moving parts.

Foster open communication.

Communication is key when it comes to outsourcing. As you'll be working with people who may not be physically present, it's important to establish effective communication channels. By keeping an open dialogue, you can prevent minor queries from delaying progress. Make sure your assistant knows how and when to contact you or other team members for prompt resolution of doubts. Sharing your daily availability on a platform like Google Calendar can improve communication and efficiency. It's also helpful to schedule regular check-ins with an ongoing assistant, such as via video calls, to maintain fluid communication and benefit from mutual feedback.

Give them a heads up.

A final point to consider when outsourcing is to provide as much advance notice as possible when you anticipate a change in workload. By doing so, you not only give the assistant ample time to organize their time and resources to meet your needs but also respect their schedule and other obligations. Your assistant may also be working with other clients, and by giving them advance notice whenever possible, you are also ensuring that your projects remain a priority.

In conclusion, outsourcing can be a valuable resource for interior designers who want to grow their business and focus on what they do best. By following these tips, you'll be well on your way to a successful outsourcing partnership. So why not explore the benefits of outsourcing today and see how it can help you achieve your goals?

As always, we are happy to help! Please feel free to reach out if you need anything at all!

xx, Danae

Exciting News!

Enrollment for the Interior Design Standard has opened back up if you’d like to sneak into the Class of Spring 2023. So if you still wish you’d done it… NOW is the time!

Join the hundreds of designers transforming their businesses.

Enrollment will officially close Thursday, April 27th at 11:59PM EST.

NEW SERVICE ALERT! Interior Designer Influencer Support

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You know we are passionate about helping interior designers grow & scale their businesses in a variety of ways. As more and more interior designers are interested in creating additional income streams, we are now offering an Interior Designer Influencer Support service.

We are passionate about helping Interior Designers with an established following that would like to begin leveraging that audience for additional revenue streams as influencers. 

Here are a few large projects that we can help Interior Designers to strategize and implement.

  • Brand Collaborations – The most popular way to earn income as an influencer is working directly with brands. To be successful, you’ll need a media kit, systems for tracking pitches, a way to identify correct brand contacts, lots of follow up, and finally, you will need to negotiate!

  • Engagement Management – An engaged following is a loyal following! We can create a schedule and system for responding to DMs, nurturing relationships/leads, drafting responses to FAQs (automating if appropriate), converting leads, requesting collabs.

  • Course Creation – Educate your audience with an online course. Launching requires careful planning. Let us help you develop course content, manage the project through development, testing, and launch.

  • Digital Products – Share your design expertise with a large audience for a relatively small investment.  We can assist you with developing eBooks, e-Designs, or Design "Recipes", setting them up for sale, delivery, and creating sales funnels that establish your authority as a reputable designer and lead the customer to purchase larger ticket items.

  • Blogging – We will help you develop a blueprint to build your blog! Everything from choosing a platform, setting up plugins, SEO strategy, formatting posts, image alt text, connecting an email management service, reviewing analytics, and Pinterest strategy.

  • Paid Communities – Monetize your audience by providing exclusive content for your loyal followers. You may want help setting up landing pages, payment processors, strategizing content, ensuring an excellent customer experience, establishing SOPs, workflow, and all the details…that’s what we’re here for!

  • Subscription Boxes – Do you have a knack for choosing décor? A subscription box is an excellent way to share your favorite items with your following, and make a profit! We assist with sourcing items, negotiating wholesale accounts, sourcing shipping supplies, setting up a sales platform, waiting lists, and launch strategy. 

  • Email Implementation – An email list is crucial for direct and reliable correspondence with your audience. We are available to set up email marketing software, lead magnets and creating sales funnels for you!

HOW IT WORKS:

  1. Email Elite Design Assistants and let me know you are interested in the Influencer Support service.

  2. I’ll reply with more information on pricing, contracting and connect you to an expert Influencer Support VDA.

  3. You and the VDA will have a conversation where you can ask any questions regarding the service to see if it’s a fit for you.

  4. After that conversation all you need to do is send in the contract and you can begin working with your Influencer Support VDA.

Please let me know if you have any questions! Have a wonderful day!

xx, Danae

Fun, Easy & Unique Dinner Ideas: Molly Yeh Edition

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Today, I'll be sharing some fun, easy, and unique dinner ideas by the talented blogger and TV chef Molly Yeh, who has authored several books, including Molly on the Range and her latest one titled Home Is Where the Eggs Are. Lucky for us, Molly has also spilled some of her amazing recipes on her blog, and I've handpicked a few of my favorites to share with you in a slightly condensed version. You can click through to see the whole story on her blog. Get ready to drool!

Bánh Mì Hot Dogs

How about a fun and fancy twist on a classic hot dog?

Serves 8

For the daikon/carrot slaw: 1 cup of julienned daikon, 1 cup of carrots, a big pinch of salt, 1/4 cup of sugar, 1/2 cup of white vinegar, and 1 cup of water.

For assembly: 8 hot dogs and 8 hot dog buns, 1 large cucumber (seeded and sliced), 1/2 cup of hoisin sauce, and sriracha mayo (made with 1/2 cup of mayo and two teaspoons of sriracha, or more to taste), 2 jalapeños (seeded and sliced), and fresh cilantro sprigs.

To make the slaw, mix together all the ingredients in a large bowl, cover it, and refrigerate it for at least 30 minutes before using it. Meanwhile, grill the hot dogs, then place each one into a bun and add cucumber slices, hoisin sauce, sriracha mayo, slaw, jalapeño slices, and cilantro sprigs as desired.

Israeli Salad

This dish is perfect for a quick and easy snack or as an appetizer for a larger meal.

Serves 1-2

Begin by dicing up 2 ripe tomatoes, 1 English cucumber, and 1/2 of a red onion, and then toss the vegetables together in a bowl. To enhance the flavor, add a pinch of salt and pepper to taste, along with a drizzle of olive oil. Mix well to ensure the vegetables are coated in the seasoning. Serve with a side of tahini or hummus for a delicious dip.

Mini Heart Whole Wheat Veggie Pizzas

Healthy, freezer-friendly, and full of love.

Serves 6

To make the dough you'll need: 1c (130g) all-purpose flour, more flour for dusting, 1c (130g) whole wheat flour, 1 tsp kosher salt, 1 tsp sugar, 3/4 c (178ml) water, and 1/4 c (50g) olive oil.

For the toppings, you'll need: olive oil, 1/2 c (120g) red sauce, 8 oz shredded mozzarella, 2 big cloves garlic (minced), 1/2 medium onion (finely chopped), 1 green bell pepper (finely chopped), 2 Roma tomatoes…

To make the dough, whisk together the flours, salt, and sugar in a large bowl, then stir in the water and olive oil. Knead for 5 minutes, adding more flour if sticky, then form into a ball, cover, and let sit for 30 minutes. Preheat the oven to 475ºF and line two baking sheets with parchment paper. Divide the dough into 6 pieces…

Cheese and Onion Hand Pies

Don’t these just look so appetizing and…grabbable?

Makes 8 small pies

You will need: 2 tablespoons unsalted butter, 2 medium onions thinly sliced, kosher salt, black pepper, 1/4 cup water, flour for dusting, one batch of pie dough, 1/2 cup shredded cheese (try sharp cheddar), and 1 large egg slightly beaten.

To make these savory hand pies, melt the butter in a large skillet and cook the onions with salt and pepper until soft. Add water, cook until the water is evaporated and the onions are lightly caramelized, and remove from heat. Preheat the oven to 375º and line a baking sheet with parchment paper. Cut out 4 1/2-inch circles and top each with 1 tablespoon of onion and 1 tablespoon of cheese. Brush edges with egg, fold, seal, and bake at 375ºF for 25-30 minutes until golden brown. Even better served with mustard.

Chickpea Pizza With Harissa And Spinach

A quick and gluten-free meal on the skillet!

Serves 2

You will need: 1 cup chickpea flour, 1/2 teaspoon baking powder, 1/2 teaspoon kosher salt, a few cracks of black pepper, 1 cup water, olive oil to coat the pan, about 2 tablespoons harissa, 1/2 large onion chopped and caramelized, 1 cup packed fresh spinach chopped, and 1/2 cup shredded mozzarella cheese.

To make chickpea flour crust, preheat oven to high broil. Combine chickpea flour, baking powder, salt, pepper, and water in a medium bowl, whisk until smooth. Heat a large oven-safe skillet with oil over medium heat. Pour in half of the batter and cook until browned, flip and cook other side. Spread harissa on the crust, add onion, spinach, and mozzarella, and broil for 1-2 minutes until cheese melts. Repeat with the remaining batter and toppings.

I hope these recipes inspire you to experiment and find your new favorite dish!

xx, Danae

8 Key Ways to Incorporate Art into Your Interior Designs

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Art is often lumped into the category of decoration, although some would jump to disagree. The definition of art in interior design can be blurry. But unlike most other elements in a home, art's only function is to express and evoke sensations. It can bring back memories of a family trip or spark conversation at a dinner party. It has the power to make a strong impact on the feel of a room, and it shouldn't be treated as an afterthought or mere finishing touch. Art can go a long way in adding personality, style, and emotion to a space. So let’s explore some different ways to incorporate art into your interior design.

1. Consider Personal Taste

Taste in art can be very personal and highly subjective, even more so than other styling elements, so it's important to show clients the pieces you have in mind before finalizing the selection. An image evokes different feelings for each person, so finding artwork that resonates with the client's taste and personality is crucial. Incorporating art that clients may already have can also serve as a starting point, finding pieces that complement but don't compete with their existing art. This helps to achieve a space that reflects the client's unique style and personality.

2. Take Inspiration from Art

Rather than finding art that fits into your design, you can also start with a piece to guide you. For example, if you have a colorful abstract painting with splashes of blue and rust, you could use those hues as the basis for your color palette throughout the room. Look for complementary colors in textiles, accessories, and furniture to create a cohesive look. You could also take inspiration from the shapes and textures in the artwork. If the painting features organic, flowing lines, you could incorporate soft, curved shapes in your furniture choices. Alternatively, if the piece has sharp, geometric shapes, you could choose angular furniture or accessories to echo that aesthetic.

3. Be Mindful of Scale and Placement

When it comes to displaying art, the scale and placement significantly affect the overall look and feel of a room, as well as its flow. Consider the size of the art and how it will interact with other elements in the space. For instance, a small piece of art on a large wall can appear insignificant and out of place, while a large piece of art in a small room can be overwhelming and take up too much visual space. In a living room with a tall ceiling, a large abstract painting can be positioned above a sofa, creating a focal point for the room. However, in a small entryway, a series of small framed photographs can create a gallery wall effect without overwhelming the space. A large piece of art at the end of a hallway draws the eye towards a specific area, while a series of smaller pieces can create a sense of movement and continuity throughout the space.

4. Play with Contrasting Styles

Although it's important to choose artwork that complements the overall style of a room, incorporating pieces that are unexpected or unconventional can add interest and personality to the space. For example, a minimalist space can benefit from a bold painting or a large sculpture as a statement piece. Or, you might be preserving historic elements from a home, but a standout contemporary piece can create a very cool effect.

5. Light It Up

Proper lighting can make all the difference when it comes to showcasing art in a room. To enhance the beauty of art and create an inviting atmosphere, consider installing spotlights or track lighting to highlight certain pieces. This also adds a touch of sophistication. By adjusting the angle and intensity of the light, you can create dramatic shadows and highlights, drawing the eye towards the artwork.

6. Choose the Right Frame

The right frame will complement the artwork without competing with it, and the frame's color and style should be chosen based on the artwork. For example, a simple white frame can work well with a colorful, contemporary piece, while an ornate gold frame might be more suitable for a classical painting. However, you could experiment with a more unexpected combination of styles. A framed piece of art can be hung on a wall as a fixed focal point or leaned for a more relaxed look.

7. Go Beyond Paintings

You can incorporate art into your designs in many ways, such as using wallpaper or having a  custom mural painted on a wall, in niches, or even the ceiling. Additionally, you can consider incorporating other decorative elements, such as ceramics, glass, textiles, metalwork, or sculptures, as they too are considered art and add a lot to the overall aesthetic of the room. Try creating an interesting juxtaposition by placing different types of art together.

8. Source by Budget

When it comes to purchasing art, there are many different sources to choose from, depending on the budget you’re working with. You can find unique pieces by visiting local artists or attending art fairs and galleries. Online platforms such as Saatchi Art are also great options for discovering new artists and artworks. For a more cost-effective approach, consider purchasing prints or posters from websites like Etsy or Society6.

These key points are great guidelines for your quest in incorporating art into your design, but remember that art thrives on creativity, innovation, and rule-breaking. Be bold and experiment with new and unconventional approaches to art to inject personality and character into your design. So, enjoy the process and have fun with it!

xx, Danae

Shop The Look: Going on a Picnic

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With spring in full swing, it's time for a picnic! Shop these items to make your next indoor or outdoor picnic unforgettable!

Transforming Your Interior Design Business: Embracing the Virtual Model

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When you first entered the world of interior design, what did you picture your day-to-day life looking like? Do you feel bogged down by the many demands of the interior design business?

With the growing popularity of virtual communication and the desire for convenience, many interior design businesses are turning to virtual-only design services as a way to cater to their clients' needs, and also to their own. This means no sourcing, project management, or ordering necessary. Instead, think services such as video call design consultations, shoppable design boards, and style guides.

If you're looking to boost your efficiency, lower your overhead costs, and expand your reach, offering online consults and virtual packages only may be the right move for you. So let’s explore the benefits and how to make the transition.

You might already be fantasizing about the significant advantages that a virtual interior design business can bring. Here are some of the most noteworthy ones:

  • Increased Efficiency: Eliminating the need for in-person meetings and site visits means you can take on more clients and complete projects faster, increasing your overall efficiency and profitability.

  • Greater Flexibility: By offering virtual design services, you have the flexibility to set your own schedule and work from anywhere. This allows you to accommodate clients in different time zones, as well as your own travel plans or daily activities.

  • Lower Overhead Costs: Eliminating sourcing, project management, and ordering from your business model can significantly reduce your overhead costs. You can likely thrive with a small hired staff or even outsource all tasks you need help with to a Virtual Design Assistant, allowing you to focus on the aspects of the business you enjoy most.

  • Expanded Client Base: Virtual design services make it possible to work with clients from all over the world, greatly expanding your client base. This ultimately means opening the door to new and more business opportunities.

If you're excited about the prospect of these benefits, feel comfortable with the limited scope of services, and have excellent communication skills, a virtual interior design business model may be ideal for you. Continue reading for 7 tips on how you can make the transition:

1. Refine Your Brand

Before you start offering virtual design services, it's important to refine your brand and make sure it aligns with your new business model. Your website and marketing materials should clearly communicate your new services and how they differ from what you used to offer. This is also a great opportunity to take a closer look at your branding elements like your logo, and make sure that your website and social media profiles clearly convey the type of services you provide and what makes you stand out from other interior designers.

2. Streamline Your Process

To make your virtual design services as efficient as possible, it's important to streamline your process. You will still benefit from using online tools to manage project timelines, but you may only need basic project management software, such as Asana or Trello. AutoCAD or SketchUp are still key when it comes to space planning, QuickBooks for bookkeeping, and Canva is a popular favorite for design boards and presentations. Creating shared Pinterest boards is a great way to stay on the same page with your clients about the design direction. Whether you plan on working from different locations or not, it's highly recommended to use cloud storage like Dropbox.

3. Set Your Rates

Virtual design services typically have a lower price point than traditional design services, but it's important to set your rates based on your experience, expertise, and the value you provide. Do a bit of research into industry standards and reassess your new business expenses before making your decision. Consider offering packages or bundles to make pricing more transparent for clients.

4. Build Your Online Presence

Since virtual design services rely heavily on online communication, it's important to build your online presence. This includes having a professional website set up to receive online payments and maintaining active social media accounts. You’ll also need a strong portfolio of past projects. This is particularly important because arranging a professional photoshoot of your completed virtual projects can be difficult. You may also need to invest in online ad campaigns to get your new endeavor off the ground.

5. Provide Exceptional Customer Service

Virtual design services require a high level of communication and customer service to be successful. Make sure to set clear expectations with clients, respond to inquiries promptly, and provide frequent updates throughout the design process. Clients may choose not to work with a virtual designer due to a lack of communication, personal connection, and ultimately, trust.

6. Set Clear Terms

Create a clear communication plan with your clients that outlines your working process and expectations for remote collaboration. It's also important to establish a detailed contract that covers key details of your virtual services, including payment terms and project timelines. This not only helps avoid misunderstandings or legal issues but also ensures that clients feel in the loop and taken care of throughout the design process.

7. Update Your Office Space

Even if you may not be meeting clients in person, providing online design consultations as a primary service means it’s worth investing in your backdrop, webcam, microphone, and lighting to convey your design expertise and professionalism. If you'll be spending more time sitting than before, it might be a good idea to consider investing in a more comfortable and ergonomic desk chair.

Making the transition to virtual design services requires careful planning and preparation, but with the right approach, it can be a rewarding and profitable venture. Good luck!

xx, Danae

Enrollment for the Interior Design Standard closes tonight!

I don’t want you to be one of those designers who “kicks” themself for not making the commitment. THIS is your last chance. The next Standard session will be in six months. You deserve a thriving interior design business NOW!

The Advantages of Journaling

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As someone who is always on the hunt for new and creative ways to stay organized, focused, and inspired, have you ever considered taking up journaling? It might seem like a simple activity, but the benefits of journaling are vast and can have a positive impact on your personal and professional life. Renowned individuals across all fields and moments in time have sworn by the practice, from Frida Kahlo and Marie Curie to Oprah Winfrey. So read on to find out what journaling can do for you.

The best journaling method for you will depend on your preferences and goals. Here are some of the most popular approaches:

  • Stream of consciousness writing: Writing whatever comes to mind without any editing or structure

  • Bullet journaling: Using symbols and short phrases to track tasks, goals, and other important information in a structured and organized way

  • Gratitude journals: Focusing on writing down things you are thankful for

  • Dream journals: Recording and analyzing your dreams

  • Art journaling: Combining writing with artistic expression, including collages, drawings, paintings, or any other form of visual art

Ultimately, the key is to find a method that works for you and to be consistent in your practice. It’s all about seeing what style best fits your creative inclinations and what you hope to gain from the practice. So, before you start, consider the advantages of journaling that appeal to you the most. Do you want to improve your productivity, gain a better understanding of your emotions, or document your experiences? Answering these questions will help you discern which style of journaling to try.

Here are just a few of the advantages of journaling:

Improved mental clarity and focus

Journaling allows you to get your thoughts and ideas out of your head and onto paper, which can help you process and make sense of them. This can lead to increased mental clarity and focus, which is essential for staying on top of all your design and life projects.

Enhanced creativity

By writing down your ideas, sketches, and inspiration in a journal, you create a physical record of your creative process. This can help you tap into your inner creativity and generate new and innovative ideas.

Reduced stress and anxiety

Interior design can be a stressful and high-pressure industry, but journaling can provide an outlet for your emotions and help you manage your stress levels. Writing down your worries and concerns can help you release them from your mind and gain a sense of control over them.

Increased self-awareness

Regular journaling can increase your self-awareness and emotional intelligence by allowing you to gain a deeper understanding of your behavior, habits, and thought patterns. This can provide valuable insights that can be applied to both your personal and professional life.

Greater productivity and organization

Journaling can help you stay organized and focused on your goals. By setting daily or weekly tasks and recording your progress, you can track your productivity and make adjustments to your schedule or priorities as needed.

Stronger problem-solving skills

When you write down your problems, you can analyze them from different angles and develop solutions that you might not have considered before. By exploring your options and weighing the pros and cons, you can gain insight and confidence in your decision-making abilities.

Enhanced memory and learning

Writing down your thoughts and experiences can help you remember them better. By creating a written record, you can also later review your notes and gain a deeper understanding of the topics you are working on or contemplating.

Increased gratitude and positivity

By writing down things you are grateful for, positive experiences, and happy memories, you can train your brain to focus on the good things in your life. This can lead to increased happiness, reduced stress, and just a more positive outlook on life.

Journaling is a powerful tool that can be done at any time of day, and all you really need is a notebook and a pen (although fancy pens are fun, too). By taking a few minutes each day, you are actually making space for personal growth. So, I hope you are inspired to give journaling a try!

xx, Danae

Shop The Look: Gardening!

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With spring in full swing, it's time to start thinking about gardening! We have collected a few of our favorite gardening items for our latest Shop the Look board! Come shopping with us!

The Rise of Biophilic Design

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With hashtags like #urbanjungle and #sustainablehome trending on social media, it's clear that many people are looking to bring a bit of nature into their lifestyles and living spaces. This desire for a connection with nature helps to explain the rise of biophilic design, a term that simply means "nature lover" design. So let’s have a look at where this concept came from and how you can incorporate it into your own designs!

Biophilic design has its roots in the concept of biophilia introduced by biologist E.O. Wilson in the 1980s. Stephen Kellert, a prominent proponent of biophilic design, expanded upon this idea by describing six elements of it.

  • Natural shapes and forms

  • Light and space

  • Natural processes and patterns

  • Environmental features

  • Plant-based relationships

  • Evolved human-nature relationships

In today's fast-paced and technology-driven world, people are seeking refuge from the stress and noise of modern life. Biophilic design offers a way to bring the tranquility and beauty of the natural world into our built environments, creating spaces that promote relaxation, creativity, and wellbeing.

In fact, recent research has shown that biophilic design can have a significant impact on people's health and productivity. For example, a study by Harvard University found that people who worked in environments with natural elements like plants and sunlight were more productive and had better overall health than those who worked in traditional office settings.

A famous example of this is the Amazon Spheres in Seattle. These three interconnected glass domes are filled with more than 40,000 plants from around the world, creating a lush and vibrant indoor rainforest. The Spheres were designed to provide Amazon employees with a unique and inspiring workspace, and they have become a popular tourist attraction as well.

And besides its wellness and productivity benefits, biophilic design can also be visually stunning. For example, Frank Lloyd Wright's Fallingwater, a house built over a waterfall in Pennsylvania, is a classic example. The house is integrated into the surrounding natural environment, with large windows that offer sweeping views of the forest and waterfall.

So, if you're looking to incorporate biophilic design into your projects, there are plenty of reasons to do so. Many interior designers would agree that it’s best not to pack so many plants into a space that it looks like a post-apocalyptic plant takeover. But you can artfully apply some principles of biophilic design. Here are a few tips:

Bring in natural light

Natural light is one of the easiest ways to connect a space to the outdoors. Consider adding skylights, large windows, or even light wells to bring in more natural light.

Use natural materials

Incorporating natural materials like wood, stone, clay, natural fibers, and plants can help create a more organic and calming environment. Consider using reclaimed wood or stone to add texture and depth to a space.

Create indoor gardens

Plants not only add visual interest to a space, but they also help purify the air. Consider adding living walls, potted plants, or even a small indoor garden to your projects. Be mindful of clients’ allergies and plants that are toxic to pets, including aloe vera plants, sago palms, and rubber plants.

Consider the views

When designing a space, think about the views that will be visible from inside. If there are trees, mountains, or other natural elements outside, try to frame them in a way that creates a connection between the indoors and outdoors.

Keep it simple

Biophilic design is all about simplicity and creating a connection with nature. Don't overcomplicate your designs with too many competing elements. Instead, focus on creating a calming and natural environment that invites people to relax and connect with the space.

Biophilic design is a trend that is here to stay. By incorporating natural elements into your designs, you can create spaces that are not only beautiful but also beneficial to people's health and wellbeing. So, experiment with natural materials, indoor gardens, and simple design elements. Your clients will thank you!

xx, Danae

Enrollment for the Interior Design Standard opens today!

Now is the time to take action and invest in yourself. It's time to level up and catapult your business forward - the ROI will be immeasurable. Enrollment for the Interior Design Standard closes on April 5th, 2023. Sign up today.

Shop The Look: Spring Fashion!

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Spring into the upcoming season with style!

It's our Shop the Look: Spring Fashion Edition! We've collected some of our favorite items, like stylish dresses, skirts, shoes, totes, and more!

9 Ways to Make Your Interior Design Portfolio Shine

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As an interior designer, your portfolio is your most valuable marketing tool. It showcases your skills, creativity, and professionalism to potential clients and collaborators. But merely having a portfolio is not enough. You need to make it shine and speak for itself. Here are nine ways to achieve that:

1. Curate your projects carefully. You don't have to include everything you have done in your portfolio. Choose the projects that best represent your style, strengths, and diversity. Ideally, you should have at least five to ten projects with photos that tell a story and show the process and outcome of your design. Make sure that your portfolio reflects your target audience and niche.

2. Invest in quality photography. Your portfolio is only as good as your photos. Therefore, it's best to hire a professional photographer or otherwise learn how to take good photos yourself. Make sure that your photos are well-lit, well-composed, and in focus. Avoid using filters, heavy editing, or low-resolution images. You want your photos to be realistic, accurate, and appealing.

3. Use a clean layout. Your portfolio should be visually pleasing and easy to navigate. Use a layout that accentuates your photos and lets them breathe. Avoid clutter, too many fonts, different colors, or graphics. Use plenty of white space, grids, or templates to organize your projects. Adobe Illustrator and Canva are great tools and offer templates, or you can purchase one on Etsy. Make sure that your portfolio is mobile-friendly, accessible, and optimized for SEO.

4. Create in multiple formats. To ensure that your work reaches a wider audience, it's a good idea to have your portfolio available in various formats. While your website and social media profiles can serve as a digital portfolio, consider expanding your options with formats such as a printable PDF. Another alternative is creating a corporate video that provides a glimpse of your team and some of your notable projects. For those with an extensive collection of projects, a bookazine may also be a great way to showcase your work in a tactile and visually appealing format.

5. Use a consistent brand identity. It's crucial to have a consistent appearance across all of your marketing materials, including your portfolio, website, and social media profiles. This includes using the same text fonts throughout to maintain a cohesive look and feel. By having a strong brand identity kit, you create a sense of professionalism and reliability. Consult a graphic designer for help putting together an attractive and complete kit.

6. Tell a story with your projects. Your portfolio should not be just a collection of photos. It should tell a story about your design process, inspiration, challenges, and solutions. Use captions, headings, or descriptions to provide context and insights into your projects. Share your design philosophy, values, and goals. Show your potential clients why you are different and why they should hire you. Just keep in mind that the photos are the main attraction, so the text should take up minimal space.

7. Show your versatility and range. Your portfolio should include projects that demonstrate your ability to work with different styles, spaces, budgets, and clients. Show your creativity, innovation, and problem-solving skills. Highlight your strengths and unique selling points. Be proud of your accomplishments and don't be afraid to show them off.

8. Only use your own photos. If you don't have many completed project photos yet, you can still showcase your skills, creativity, and vision by creating concept designs, mood boards, or sketches of your dream projects. 3D renders can also be an excellent substitute until you have more photos. Collaborating with other designers, photographers, or artists to create joint projects or mock-ups is another option to demonstrate your abilities. That being said, many interior designers like to share other designers’ work on social media as another way of showing what inspires them, but always giving due credit.

9. Include your contact information and a call to action. Your portfolio should also be a marketing tool that encourages potential clients to contact you. Therefore, make sure that your portfolio includes your contact information, such as your email, phone number, website, or social media. Make it easy for clients to reach you and learn more about your services. Also, include a call to action, such as "Schedule a consultation," "Get a quote," or "Learn more." Encourage your viewers to take action and engage with you.

Your portfolio is a representation of your design business and should reflect your brand, style, and professionalism. It is, in essence, your virtual showroom, and should capture the attention of potential clients and collaborators, making them excited to work with you. So, dedicate the time, effort, and resources that it takes to make your portfolio shine.

xx, Danae

Mix Up Your Morning Coffee Routine

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Is coffee fueling your mornings, or even your entire day? While there's no denying that a cup of coffee can be a great way to start your day, there are reasons to switch things up. Whether you want to cut back on your caffeine intake or simply try something different, there are plenty of appealing alternatives, each with unique flavors and health benefits, that could become a new staple in your morning ritual.

Green Tea

Green tea is a popular alternative to coffee, with its distinct flavor profile and health benefits. It is rich in antioxidants and has a calming effect (but won't put you back to sleep).

Matcha

Matcha is a type of green tea that has recently surged in popularity, rich in antioxidants and with a unique, earthy flavor. It is often served as a latte, making it a great alternative to coffee for those who enjoy a creamy, frothy beverage.

Black Tea

Black tea comes in many varieties, including those that taste like cappuccino, such as Teeccino. It has a bold flavor and less caffeine than coffee, making it an ideal option for those looking for a change of pace. 

Kombucha

Kombucha is a fermented tea that has a tangy, slightly sweet flavor, often available in different flavors. It's packed with probiotics, so it’s an excellent choice for those looking to boost their gut health.

Chicory Coffee

Chicory coffee is made from the root of the chicory plant and has a rich, nutty flavor that can satisfy your coffee craving without the caffeine. Plus, it comes in instant powder form, making it quick and convenient.

Golden Milk

Golden milk has a warm, spicy flavor and is made with turmeric, which has anti-inflammatory properties, along with other spices. It's perfect if you want to enjoy a comforting, healthy morning drink.

Lemon Water

Lemon water is a simple, refreshing alternative to coffee. It's hydrating, high in Vitamin C, and can help to flush out toxins from your body.

Yerba Mate

Yerba mate is a traditional South American drink that's high in caffeine and has a grassy, slightly bitter flavor. Give it a chance, and it just might be your new favorite morning drink that provides a boost of energy.

Mushroom Coffee

If you must have your coffee but still want to try another variety, mushroom coffee is made with powdered mushrooms (without actually tasting like mushrooms) and is said to have a number of health benefits, including improved focus and energy.

One last word: whatever alternative you choose, the most important thing is to find a morning drink that makes you feel good. Pay attention to how your body and energy feel after trying different morning drinks, and be sure to savor a moment of leisure with your sips. So experiment with something new and see what it can bring to your day!

xx, Danae

Shop the Look: Spring Décor

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The dreariness of winter can be such a bore; it's truly the change of spring that I adore.

Celebrate in style this Spring season with NEW decor!
Check out our fresh decor collection of seasonal must-haves on our latest Shop The Look board!

TikTok for Interior Designers

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Whether you're a seasoned TikTok user or a hesitant newcomer, the platform's massive user base of over a billion active users offers interior designers an incredible opportunity to grow their businesses. And despite the myth that TikTok is solely the domain of Gen Zers, it has evolved into a treasure trove of culinary, fashion, artistic, and interior design content, attracting a more diverse viewership demographic. Kelly Wearstler, Jonathan Adler, and Studio McGee are just a few of the notable designers who recognize its potential. Dedicating just a bit of time each week to creating video content that puts a spotlight on your firm and projects can pay off. Here are some ways that you can utilize TikTok to boost your business.

Showcase Your Design Skills

One of the best ways to use TikTok as an interior designer is to showcase your design skills by creating videos that highlight your work. You can film yourself walking through your latest project, showing off the details of the design and explaining your thought process behind it. You can also create time-lapse videos that show the transformation of a space from start to finish. These kinds of videos can help potential clients get a better sense of your style and capabilities as a designer.

Share Design Tips and Tricks

Another way to use TikTok as an interior designer is to share design tips and tricks with your audience. You can create short videos that show how to style a bookshelf, mix patterns, or incorporate statement pieces into a room. Sharing your expertise and knowledge can help you establish yourself as an authority in the field, and can also attract new followers who are interested in learning more about interior design.

Collaborate with Other Creators

TikTok is a great platform for collaborations, and interior designers can benefit from teaming up with other creators to promote their businesses. You can collaborate with other designers, influencers, or brands to create videos that feature your work or highlight your products. You can also use TikTok to collaborate with other professionals in the industry, such as architects, contractors, or painters, to create content that demonstrates your collective skills.

Share Your Personality

Interior design is a creative field, and to stand out and connect with potential clients on a personal level, you can share your personality on TikTok. Incorporating humor and sharing your interests and personal stories can help build a loyal following and increase visibility. This approach can make you more relatable and approachable, building trust and differentiating your brand from others in the industry.

Use TikTok to Sell Your Products

If you have a product line that complements your interior design services, you can use TikTok to promote and sell those products directly to your audience. For example, if you sell custom-made furniture, you can create videos that show off the details of each piece and explain how it can enhance a space. You can also use TikTok to promote sales or discounts on your products or to feature items for which you receive a commission.

Offer Design Services Through TikTok

Finally, you can use TikTok to offer design services directly to your audience. You can create videos that explain your design process or offer virtual design consultations to your followers. By offering your services through TikTok, you can reach a larger audience and attract new clients who are interested in your work.

Part of the challenge is, of course, getting discovered in the first place. So, to get found – and followed – on TikTok, try the following strategies:

  • Use relevant hashtags to describe your content

  • Participate in viral trends and challenges

  • Collaborate with other creators to reach new audiences

  • Engage with your audience by responding to comments and following other users

  • Post regularly to build momentum

  • Choose captivating thumbnails that capture the essence of your video

  • Analyze your metrics to create more of the content that your audience enjoys

While most of your followers may never become clients, building a follower base and engagement will create greater visibility and credibility for your business, increasing the chances of word-of-mouth referrals (i.e. shares). Budget a realistic amount of time on the types of videos that make sense for your specialty or niche, be consistent, and you just might go viral!

xx, Danae

Shop The Look: The Best Clothing + Items for Easy Vacation Traveling

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With spring vacations on everyone's mind, let's go shopping for The Best Clothing and Items for Easy Vacation Traveling! We have curated some of our favorites, from bags to hats; we've got you covered!

Design Trends Around The World

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Interior design trends are constantly evolving and increasingly global, drawing inspiration from different cultures and regions. However, many of these new trends are created by reinventing traditional styles and merging them with contemporary influences. From prestigious interior design fairs to local artisans that are making a name for themselves, here are some of the top trends we’re seeing from around the world.

Japan continues to reign supreme when it comes to minimalist design, with a focus on soothing and natural color palettes. That said, Japanese designer Marie Kondo has recently embraced realistic moderation when it comes to tidiness, and the next big trend in Japanese design is "chikyū," which embraces organic materials and textures that make us feel grounded in nature.

In Italy, glass is a popular material inspiring new trends in interior design. Statement lighting (think Murano chandeliers), glass sculptures, and other decorative objects, are having a new moment in Italian interior design. However, statement lighting of any material seems to be a feature in modern Italian design.

The beauty of French interiors comes from mixing and matching a curated selection of new and old pieces throughout the home. For example, a robust antique chair might sit under a cheeky modern art piece. And recently, trends are more hands-on, with papier-mâché being used in items like decorative bowls and lampshades, and indoor gardening on the rise.

In Spain, there is also a strong appreciation for preserving beautiful antiques and mixing them with fun new pieces. Parda’s colorful checkered side tables are a great example of this and very on-trend. And what could be more cool than the juxtaposition of tall, classically ornate ceilings with voice-commanded smart home technology?

Brazil has long mastered the art of bringing nature indoors in a harmonious way. São Paolo-New York Studio Arthur Casas, for example, are ahead of the game when it comes to incorporating new materials and trendy furniture into their tried and true designs with flexible doors and windows that open wide and blur the boundary between indoors and outdoors.

In South Africa, the Cape Town-based interior design studio, Etienne Hanekom Interiors, is offering relief for those who are over white-washed kitchens. The new trend is to bring life and color to communal spaces, reserving muted, calm tones for bedrooms and bathrooms.

Australia is also embracing color, particularly warm sunset hues and earthy brown tones. As in other countries, Australian design firms are also beginning to place more importance on sustainability in terms of the origin and durability of the materials used in projects.

In the USA, it’s becoming clear that the long-time favorite brass and gold finishes are out, and silver, chrome, and nickel finishes are in. A striking celebration of this was designer Tom Dixon’s gleaming Twenty Collection, including the Mirror Ball chandelier, during the last Milan Design Week.

From materials to patterns to philosophies, there are many reasons to look around the globe for inspiration. And as we continue to learn and be inspired by different cultures, we can create beautiful interior spaces that reflect the best of what the world has to offer.

xx, Danae

A Sun-Filled Sojourn: Discover Australia's Lizard Island

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Secluded within a national park and renown for abundant Australian flora and fauna, Lizard Island beckons both adventurers and leisure-seekers. A prime location on the Great Barrier Reef grants easy access to one of the world’s most coveted natural wonders, while ample amenities and services ensure indelible experiences. Explore the natural beauty or opt to lounge at the pool, beach, spa, or private chartered yacht for a truly unforgettable getaway.

Stay: While a variety of suites and rooms are offered, ultimate luxury is found at The House at Lizard. This modern three-bedroom villa features wellness amenities including outdoor baths, a private swimming pool, adjoining yoga deck, and a rooftop hot tub along with spacious bedrooms and floor-to-ceiling island views from every turn.

Staying at The House has its privileges, like the intuitive service of a Private Host who will curate your dream itinerary and attend to your every request, and a private chef and sommelier on-hand for all meals. Other notable inclusions are access to two private beaches, unlimited use of “Mojo” (a twin outboard Searanger boat), naturalist-led tours, chauffeured transfers to the resort and airport, and more.

Savor: Your all-inclusive stay includes gourmet meals, unlimited non-alcoholic beverages, wine, beer, and spirits, and an in-room mini bar. Multiple dining options are available from elevated to casual. Take in ocean views and a daily rotating menu at Salt Water, which serves up modern Australian fare infused with Asian flavors — all crafted with local produce and fresh seafood. For intimate, exclusive dining, reserve the Degustation Dining experience — available for only two couples per evening. Meet with your chef prior to dinner to discuss your seven-course meal and matching wine selection. Minimal service interruptions ensure ultimate privacy.

See & Do: The Great Barrier Reef is the world’s largest living coral reef system and the seventh Wonder of the World. Snorkel, scuba dive, or swim with schools of colorful fish and other ocean life among a rainbow of coral. Snorkeling gear is available for the duration of your stay, along with a selection of dive charters and scuba classes. For those who prefer to stay dryer, rent a sea kayak, which offers a window into the underwater world from above the waterline.

Getting There: Scheduled twice daily, take a scenic 60-minute flight between Cairns and Lizard Island — with aerial views of the Great Barrier Reef, the flight is a highlight of the journey.

For more information on this trip please feel free to contact Staci Spittler with Travelstix at staci@travelstix.com. More on Staci here - Signature Travel Network.

xx, Danae

What's New Industry Partners!

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I am always trying to find products and services in addition to what we offer at Elite Design Assistants in the interior design industry that would greatly benefit all designers. Below is a list of some great products and services that many of our clients use. I am an affiliate for most of them so I do get a commission if you purchase from my link.

NEW! The Key – Fee Calculator

The Key is a FEE CALCULATOR from interior designer business coach Nancy Ganzekaufer. Whether you work on e-design, décor only, new builds, remodels or full-service, The KEY does the math for you!  

  • Enter Your Desired Hourly Rate

  • Estimate Hours Per Room

  • Estimate Sales Tax on Services and/or Goods

  • Estimate Furniture / Décor Investment

OPENING SOON! The Standard

Grow your firm into a thriving luxury design business while giving yourself more freedom, creativity and joy. The Standard is a course that walks you through streamling and organizing your process, attracting your idea high-end luxury clients and provides you all the templates and information you need to start landing luxury clients NOW!

Metrique Solutions – The Ultimate Money Dashboard

This is perfect for scaling your service-based business, especially if you aren’t a ‘money person’. This platform integrates with your most-loved financial tools and puts all your money data in one easy-to-understand dashboard.

The Designer’s Collaborative – Buying Group

I’m always asked about buying groups/clubs and this is one I recommend! Many of my clients use The Designer’s Collaborative and I’ve always heard great things! Tell them Danae sent you. 😊

SideDoor

SideDoor is a behind-the-scenes service for independent interior designers, e-designers, stagers, and home influencers. They built proprietary tools that allow you to share your favorite products directly with clients and to make your website and social media pages shoppable. As of the time I wrote this (2/7/23) there are over 4,000 users, 150 vendors and the average commission is 30%. Create your own online shop using SideDoor and make some passive income!

If there are other products and services you are searching for, please let me know! We love researching the industry to find the best recommendations to make interior designers lives easier and more joyful!

xx, Danae

Best Promotional Products for Interior Designers

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Showcasing your attention to detail and aesthetic taste starts well before a project begins and goes beyond handing over your very attractive business card. Interior designers can leave a lasting impression on their clients–as well as other industry professionals–and enhance their brand image through the use of promotional products. Every item that your clients (past, present, or future) receive from you serves as a reflection of the quality and style you bring to your projects. Not only do these products serve as a reminder of your services, but they also have the potential to encourage word-of-mouth referrals. A polished appearance featuring your branding or logo builds trust and reinforces your professional image.

When selecting promotional products, it's important to consider a few key factors. The quality of the item should align with your high standards as an interior designer. It's also wise to think about its practicality or usefulness for your clients on a regular basis. The style of the item should reflect your brand's unique personality and make a statement. Lastly, ensure that the item offers good value for your investment.

All of that said, I’ve rounded up some of the best promotional products for interior designers, from classic to more original.

Notebooks

From loose leaf paper you may use in client meetings to the folders with documents you hand off, your thoughtfully designed logo should appear on all of them. But take it a step further and gift notebooks that clients will use on other occasions.

Pencils

Pens are a typical promotional product, but pencils are often more cost effective and it is easier to find an attractive and customizable model. Plus, pencils are sure to be picked up, borrowed, and passed through many different hands!

Tote bags

They’re not just great for design conventions. With a cool design and your logo, your company will get exposure wherever the bag is carried around.

Bottle openers

Let them associate your firm with moments of refreshment. Tell them that it’s a gift to open a bottle of celebratory champagne at the time of their new house reveal!

Ceramic mugs

While this is a common promotional product, it’s not so common to find an aesthetically pleasing mug with a tastefully placed logo. But they’re out there, and if anyone can find them, it’s you.

Coasters

A practical and decorative element, drink coasters are a gift that will protect the surface of that beloved furniture and remind them of you.

Bookmarks

A bookmark made of an appealing and meaningful material with your logo will be the perfect complement to a beautiful coffee table book.

Glassware

Something to convey a more sophisticated message, perhaps as an onboarding gift with a larger client, you can offer a glass carafe engraved with your logo.

Slippers

Spa-like slippers say that you know how to create a luxurious atmosphere, and it’s an item that will be appreciated.

Your Design Here

You know your company and niche best. With so many options available online now, use your imagination to think of nearly any small object that represents your company and get it customized!

So get your name out there and establish a positive image for your interior design company with promotional products. Looking for something even more special to gift a client? Check out our post about gift ideas for interior design clients.

 xx, Danae