The importance of having a blog in your interior design business
/Hi, folks and happy Wednesday!
Do you have a blog for your interior design business? Yeah, yeah...I know! You don’t and you may not want to. I’m not typically a believer in doing things for your business that you don’t love….BUT, a blog is an important part of most businesses, especially for interior designers.
We’re gonna talk a bit today about why it’s important to have a blog and how you can get started creating one today.
A Blog….
Positions you as the design expert. Blogs are a great way to show that you know what you’re doing, showing your credibility with each post.
.Are binge-worthy pieces of content. This means that someone could start with reading one post and they find it so valuable that they read your other posts. Before they know it, they’ll be signing up for your freebies and then eventually hiring you.
Connect with your audience. Blogs are a great way to show your personality.
More traffic to your website. You can promote your blog post on social media, bringing them to your site to read. The more time they spend on your site the more likely they are to hire you.
Content that keeps on giving. You write it once and then it’s out there getting you new clients every week! No more work required after the initial writing session.
We’ve noticed that blogging is one of the least-liked tasks for designers in their business. You’re already wearing so many hats, and blogging is not at the top of the list. Next week’s topic will be about how to start an interior design blog, so stay tuned for that!
We love helping interior designers create a blogging presence online so that you can spend your time focusing on your clients and bringing in more business. Interested in chatting with one of our design assistants about this? Contact us today!