The Best Social Media Post Ideas for Interior Designers
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If you aren’t a fan of social media then one of the most time consuming tasks you have can be social media … unless of course you have a social media manager, in which case your life is much easier.
If you are doing all of your social media on your own, below are some tips for higher engagement but first, a few quick tips!
Block out time each month for social media creation and planning. Treat it like a date! No reschedules.
Create a monthly calendar and implement your posts into that calendar.
Using a planning tool such as Planoly or Tailwind, schedule out the entire calendar one time – then focus on your business until your next date with social media.
Schedule to post at the best times of day– what are those you ask? Below is what is recommended for your region.
Monday – 12:00 p.m.
Tuesday – 9:00 a.m.
Wednesday – 11:00 a.m.
Thursday – 11:00 a.m.
Friday – 2:00 p.m.
Saturday – 9:00 a.m.
Sunday – 7:00 p.m.
Finally, what you should you be posting for higher engagement.
Videos – the shorter the better these days. We’ve turned into a society with extremely short attention spans. A max of 60 seconds used to be recommended, now the powers that be are saying 35 seconds! Get really good at creating great content in 35 seconds or less.
Carousels – No time or desire for videos? Create photos that run similar to a video but they are still images, the movement will catch scroller’s attention.
Humor – People love funny posts. Be creative, if you are funny let your humor shine! Create posts about what NOT to do as an interior designer, funny things that happen to you in your day or your humorous observations.
Unique – Post about unique décor, strange things you find in people’s homes or unique connections to your story or your client’s story.
Pets and/or children – People love animals and children. I understand not wanting to post your children so use your own discretion but animals and kids are attention grabbers.
Be yourself – Life’s short so now is the time to do whatever you want. Color your hair purple, wear a bedazzled vest or wear funky glasses – people are attracted to those being their authentic selves so get personal. What is unique about you personally? Share it!
I recently saw a real estate investor influencer who was just bored and started dying his hair different colors for fun. His Instagram followers started asking him why he kept coloring his hair and if it was a marketing ploy. He decided he should start looking at the analytics. He found that he had the most engagement on posts when his hair was dyed red or green but overall, he’s had more engagement and made more money this year with dying his hair a different color every few months then he had in all of his previous years of business. Maybe it was a coincidence or maybe it become a fun thing for followers to see what color he’d die his hair next. Or even yet, maybe people were more likely to do business with him become he seemed relatable. No matter the reason, this has worked for him.
At the end of the day if you need social media help, please feel free to reach out by replying to this email.
We are always happy to help!
xx, Danae
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