12 Key Ways to Master the Art of Virtual Client Presentations

More and more, interior designers are opting for virtual design presentations, not just for their efficiency but also for the technological tools they offer. Given the crucial role these presentations play in forging client relationships and setting the project's design course, you want to have them down to a science. Today, I’m here to break down how to refine your virtual presentation skills to perfection, ensuring every slide strengthens your connection with your clients and clearly communicates your vision.

1. Choose Your Tools

For crafting those eye-catching presentations, programs like Canva, PowerPoint, Google Slides, and Milanote are some go-to choices. They offer versatility and feature user-friendly design capabilities. When it's time to present, platforms like Zoom, Google Meet, and Microsoft Teams are the frontrunners, all supporting the essential screen-sharing feature.

2. Format for Impact

A 16:9 aspect ratio is your best bet for a seamless full-screen experience across different devices. High-resolution content (think 1920x1080 pixels) ensures your designs are crisp and clear, both on screen and if printed. Discreetly embedding your logo on each slide adds a professional touch without being distracting. And don't forget the power of a strong opening with a cover page and a gracious closing with a "Thank You" page.

3. Tailor Your Templates

Starting with a well-crafted template ensures consistency, efficiency, and professionalism. But remember, customization is key. Each presentation should be a reflection of the project's unique characteristics, requiring tweaks and adjustments to the template to ensure your design's visual and textual elements are harmoniously presented.

4. Bring Textures to Life

Since clients can't physically interact with the materials, it's vital to include close-up images that capture the intricacies of textures and fabrics, or additional photos showcasing how a material looks under different lighting conditions or when applied in various settings. These visual aids are essential in bridging the sensory gap, allowing clients to appreciate the depth and quality of materials as if they were examining them firsthand.

5. Master the Layout

Achieving a balanced layout involves more than just arranging elements. Utilizing grids ensures everything is aligned and proportionally spaced, creating an aesthetically pleasing arrangement. Implementing a visual hierarchy draws attention to key aspects, and dividing your presentation into clear sections aids in narrative flow. A moderate use of labels and arrows can also be helpful, guiding the viewer's understanding without overwhelming them. Stick to one concept or theme per page to keep the message clear and digestible.

6. Prep Like a Pro

Before the meeting, define your presentation's agenda and objectives. Creating a bullet-point list ensures you cover all necessary points. A quick practice run-through can help avoid any hitches during the presentation, making for a smoother experience.

7. Simplify Your Language

Clear and simple language makes your presentation accessible to all clients, regardless of their familiarity with design terminology. Your tone should strike a balance between professionalism and approachability, showing confidence in your expertise while being open to feedback.

8. Detail Where It Matters

While being concise, don't shy away from detail where it enhances understanding or appreciation of your design. Furniture plans, key elevations, quality images, and even 3D views can elevate the client's understanding. However, limit options for product selections to avoid decision fatigue for your clients. It's your role to sift through the possibilities and present only the best options–and be able to plainly point out the virtues of each.

9. Screen Share the Right Way

Maintaining a polished and organized digital workspace is as important as your physical presentation space. Minimize distractions and protect privacy by closing unnecessary apps and tabs, using a dedicated user profile if needed. Sharing only the relevant application window or tab focuses attention on your content.

10. Feedback Is Key

Making plenty of space for feedback throughout the presentation ensures that no insights are lost or forgotten. Waiting until the end for comments can overwhelm clients and dilute the quality of feedback. Regular intervals for discussion keep engagement high, and it also gives you the chance to refine your approach based on their inputs as you go along.

11. Record the Insights

Make sure to capture all feedback. When a note-taker isn't an option, consider recording the session (with the client’s prior consent) or using transcription software like Otter.ai or the recording features in Zoom and Microsoft Teams. This ensures that no valuable insight is lost and that you can refer back to client feedback as your project progresses.

12. Follow Up

Sending a detailed follow-up email summarizes the discussion and outlines the next steps. It not only keeps the project momentum going but also serves as a clear record of decisions made and actions required, ensuring everyone is on the same page.

By integrating these strategies into your virtual presentations, you elevate not just the visual aspect of your work but also the collaborative and interactive experience with your clients. Each presentation becomes an opportunity to build trust, showcase your expertise, and move one step closer to realizing your client's vision and a design that you can be very proud of!

Happy Presenting!
xx, Danae

How Location Can Influence Design Aesthetics

As an interior designer, you know each project comes with its unique set of challenges and opportunities. Whether you've recently moved your business across the country and are getting to know your new local landscape, or you're tackling projects in far-off places, it's easy to be surprised by the different demands and priorities that come with each location. From climate and culture to available materials and local lifestyles, let’s chat about how different locations can shape your design approach.

Comfort by Climate

Climate impacts so many aspects of design, from materials to color schemes and room priorities. For instance, in hot and humid climates like the Southeast, using materials that resist moisture, such as treated woods, tile, and composite decking, can help prevent issues like mold and mildew. Ventilation systems and dehumidifiers are also key elements in these homes.

In contrast, dry, sunny areas like the Southwest might use UV-resistant materials to prevent fading and wear. Thermal mass materials such as adobe or stone are great for stabilizing indoor temperatures by absorbing heat during the day and releasing it at night.

Color choices can also reflect the climate. In Scandinavia, for example, light colors are used to brighten up interiors during the long, dark winters. Soft whites, pastels, and natural woods can make spaces feel more open and cheerful.

Different climates also shift the focus to certain areas of the home. In warmer regions, outdoor living spaces like patios and gardens are often the highlight, complete with shaded areas and comfortable seating. In colder areas, a cozy sunroom or a spacious mudroom to handle snowy boots and coats can be more practical.

And of course, features like fireplaces, pools, and saunas are closely tied to climate. Fireplaces and wood stoves are beloved in colder climates, while pools and outdoor kitchens are big hits in warmer areas. Saunas, often associated with colder regions, can provide a comforting retreat from the chill.

Urban Trends vs. Rural Inspirations

Trends often start in big cities and then spread to smaller towns and rural areas. Cities are hotspots for innovation and cultural fusion, so they’re the first to adopt new styles. Think about the minimalist, industrial vibe of lofts in New York or the sleek, modern designs seen in Los Angeles – these trends catch on in metropolitan areas and gradually influence broader design aesthetics.

However, it’s important to recognize that clients in more rural areas might not be ready to jump on certain urban design trends, and that’s perfectly fine. Rural clients often prefer designs that reflect their surroundings and lifestyles. Picture a quaint farmhouse in the Vermont countryside with rustic wooden beams and charming, cozy details. Or consider a coastal cottage in Maine, with its nautical themes, weathered wood, and breezy color schemes that mirror the seaside landscape. Understanding and respecting these preferences can help you create spaces that resonate with your clients.

Of course, these are just general trends. You can find people with all tastes and preferences in any location. Sometimes, clients want their home to feel like an escape, contrasting with the local environment. For example, a beach-themed house in the mountains can create a unique and personal retreat.

Lifestyle & Recreation

In places where outdoor activities like skiing, hiking, or fishing are popular, you’ll often see these influences reflected indoors. A mountain lodge in Colorado, for example, might feature a lot of natural wood, stone fireplaces, and rustic decor elements that nod to the local way of life. Homes in these areas often have specialized spaces like ski rooms or gear storage areas to keep outdoor equipment organized and the main living spaces clutter-free.

In coastal areas, homes might have a nautical theme. Light, airy spaces with blues and whites, maritime decor, and plenty of natural light help blur the lines between indoor and outdoor living. Outdoor showers and spacious decks for sunbathing or dining are common features, perfect for enjoying the coastal lifestyle.

Recreational hobbies also shape interior design. A home in a golfing community might feature a stylish den with golf memorabilia, while a house near vineyards could have a dedicated wine-tasting room or cellar. In areas where horseback riding is popular, you might find mudrooms designed with equestrian gear in mind.

Cultural Touchstones

Cultural traditions and practices play a big role in shaping design aesthetics. In the US, regional influences can be seen across different areas. In the Southwest, for example, there's a rich blend of Native American and Mexican cultures. You might see vibrant colors, geometric patterns, and a mix of natural materials like leather, wood, and stone.

In the Southern states, you might find elements that reflect classic colonial architecture. This could include grand columns, expansive porches, and traditional furnishings that harken back to historical roots. 

In New England, historical influences often play a part in design choices, with Colonial and Federal-style elements like brick fireplaces, wood paneling, and antique furniture. This connection to the past adds depth and character to the homes.

Sometimes, cultural influences are imported. For example, low-to-the-ground Japanese-inspired dining or sleeping furniture can introduce a sense of tranquility and simplicity. Another example is the popularity of Moroccan-style poufs and lanterns, which bring an exotic, global flair to interiors.

Local Materials & Craftsmanship

The materials and craftsmanship available in a region can steer design choices. In the Pacific Northwest, for example, you have an abundance of beautiful wood like Douglas fir, cedar, and redwood. These materials are not only sustainable choices but also reflect the natural beauty of the region.

In the Southwest, adobe and clay tiles are common, offering excellent thermal properties suited to the hot, dry climate. These materials help create homes that are functional and visually harmonious with the local landscape.

In the Appalachian region, stone and reclaimed wood are often used, celebrating the rustic, earthy aesthetics of the area. Reclaimed barn wood can add a touch of history and personality to designs, making spaces feel warm and lived-in.

In urban centers like New York or Chicago, you might find more industrial materials such as steel, glass, and concrete being used creatively in loft conversions and modern apartments. These materials reflect the city’s architectural heritage and bring a sleek, contemporary feel to interiors.

What regional style or preferences differences have you noticed?

xx, Danae

Best Practices for Delegating Procurement to a Virtual Design Assistant

For busy interior designers, delegating procurement-related tasks to a Virtual Design Assistant (VDA) can be a total game-changer. While it might feel a bit daunting to hand over certain responsibilities, it's also a huge relief to unload that mental burden. Luckily, many VDAs are seasoned pros who specialize in procurement, handling everything from purchasing to invoicing and order tracking. They've successfully managed these aspects for countless designers, so you're in good hands. With a little upfront effort to onboard your VDA and align on your processes, you'll be set for smooth sailing. Here’s your guide to the best practices for outsourcing your procurement tasks to a VDA!

Software

Even if your VDA has experience with the platforms and project management software you use, every designer operates differently.

• Walk-Through: Provide detailed training on how you use your software, highlighting specific features and customizations.

• Provide a Manual: Delegation becomes much more streamlined when you have a manual document you can share and that your VDA can reference anytime.

Access to Accounts & Resources

To perform their tasks effectively, your VDA needs access to various accounts and resources.

• Project Management Platforms: Grant access to your project management tools.

• Trade Logins: Provide logins for supplier websites and trade accounts.

• Cloud Folders: Share relevant cloud folders containing project information.

• Documents: Provide access to your resale certificate, COI samples, and other necessary documents.

Processes & Protocols

Set clear expectations for processes and protocols so that nothing falls through the cracks, and to avoid duplicate work.

• Responsibilities: Define who is responsible for each task, such as purchasing, creating and sending invoices, and client communication.

• Task Frequency: Define how often tasks like order tracking and invoicing should be performed.

• Templates: Provide templates for Purchase Orders (POs), invoices, and emails.

• Markup Policies: Explain your markup policies, including percentages and applicable conditions.

• Tax Information: Share necessary tax-related information.

• Warehouse Coordination: Outline procedures for coordinating with receiving warehouses.

• Payment Processes: Detail how payments should be handled and recorded.

• Delivery Notifications: Establish protocols for notifying clients or receivers about deliveries.

• Damage Protocols: Set procedures for reporting and addressing damaged goods. 

Communication

Establish the who’s, what’s, when’s, and how’s of correspondence with all involved parties.

• In-House Communication: Use a consistent method for sharing information within your team.

• Vendor Communication: Set guidelines for how to communicate with vendors.

• Client Communication: Define how to handle client interactions, including preferred methods and timing.

Project Briefing

Keep your VDA in the loop about each project by providing essential details.

• Client Information: Share client names and contact information.

• Addresses: Provide the project’s site address and accurate shipping addresses.

• Project Timeline: Outline the project timeline and key milestones.

• Communication Preferences: Note any specific communication preferences for the client.

Regular Check-ins

Regular meetings are key to maintaining an effective virtual working relationship.

• Weekly Meetings: Schedule at least a 15-minute check-in each week to discuss progress and address any concerns.

• Feedback Loop: Encourage open feedback to continually improve processes and collaboration.

Having well-defined processes will help both you and your VDA to work much more efficiently. Getting on the same page from the start makes all the difference when passing off the baton in the procurement phase of your projects. Then, enjoy the weight off your shoulders and focus on the creative aspects of your work!

xx, Danae

The Renaissance of Handcrafted Decor in Digital Times

It seems like the more immersed we find ourselves in extreme digitalization and artificial intelligence, the more we crave something a little more human. Isn't it fascinating how trends have their own counter-movements? Right now, amidst all the tech and automation, there's a growing love for the unique and the authentic in interior design—pieces that express that invaluable human touch. And isn't that the true essence of luxury? Something rare and a bit hard to come by?

So, let's explore why, in an era dominated by 3D printing and AI-generated art, handcrafted decor is making a remarkable comeback in the world of interior design.

Authenticity and Craftsmanship

There's a growing appreciation for items that tell a story through their imperfections and unique characteristics. Handcrafted decor items are often made by skilled artisans who invest significant time and care into each piece, making every item distinct.

Sustainability

This trend also aligns with increasing environmental awareness. Handcrafted items are often made from natural, locally-sourced materials, which appeal to consumers looking to reduce their ecological footprint. The process of creating these items tends to be more environmentally friendly, avoiding the large-scale industrial processes that are typical of mass production.

Cultural Heritage and Revival

Many consumers are turning towards handcrafted decor as a way to preserve and celebrate cultural heritage. Artisans often use techniques passed down through generations, which not only helps keep these traditions alive but also provides a cultural richness to modern interiors.

Personalization

In a digital age where personal touch is often lost, having something made by hand offers a personal connection. Consumers can often customize these pieces more extensively than mass-produced goods, allowing for a more tailored and intimate interior design experience.

Integration with Modern Design

While there is a pivot towards handcrafting, this doesn't mean a complete departure from modern aesthetics. Instead, there's a fusion where handcrafted elements are incorporated into modern designs, creating spaces that feel both timeless and contemporary.

What are some popular handcrafted interior design elements?

• Custom Wallpaper: Hand-painted or block-printed designs that add a unique touch to any room.

• Artisanal Ceramics: Hand-thrown vases, bowls, and decorative pieces that bring earthy textures into the home.

• Wooden or Stone Sculptures: Carved or sculpted by skilled artisans in any variety of styles.

• Handmade Tiles: For backsplashes or flooring, each tile is uniquely crafted, often with traditional techniques.

• Decorative Metalwork: Includes items like custom door handles, light fixtures, wall art, and railings.

• Handwoven Textiles: Including throws, rugs, and tapestries, each with unique patterns and weaves.

• Bespoke Furniture: Tailor-made furniture pieces, crafted to suit specific spaces and personal tastes.

Incorporating elements like these can transform any space into something more welcoming and personal, giving it that lived-in, cozy feel we all love. Beyond just aesthetics, these handcrafted pieces lend a sense of intention and uniqueness to your design, making every corner feel specially curated. So, why not bring some of this artisanal charm into your next project?

xx, Danae

10 Unexpected Details to Elevate Your Designs

When crafting unique spaces, the magic often lies in the details. Unexpected touches can transform a room and create an environment that feels intentional and remarkable. And if you’re looking for fresh ideas that go beyond the standard fare, these 10 design detail ideas will definitely inspire you.

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@ HENRY BLAKE

1. Unique Door Hardware

Door hardware isn’t just about functionality; it sets the tone for a room. Introduce unique shapes, finishes, or textures that make door handles stand out. Whether you prefer vintage glass or sleek, modern lines, or even organic shapes, door handles can become a defining feature of any space.

@ ASHE AND LEANDRO

2. Oversized Baseboards

Say goodbye to skinny baseboards and embrace the bold beauty of oversized ones. Make them pop by choosing a striking paint color that contrasts with your walls. They not only ground a room but also elevate it to a whole new level. Plus, they look especially stunning in older homes, adding a charmingly authentic touch.

@ MAGNUS HOME PRODUCTS

3. Beautiful Light Switch and Outlet Plates

Light switches and outlet plates are typically an afterthought, but elegant options can make them an integral part of a room’s aesthetic. Find ones that match or complement the chosen design style, whether the preference is for modern minimalism or something with a classic twist.

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@ STELLAR AIR VENTS ON ETSY

4. Decorative Air Vents

Vent covers can often feel like design obstacles, but with the right choice, they can become a lovely focal point. You could choose modern vents that blend in seamlessly, or embrace the opportunity for a beautiful design moment with decorative or custom grilles that reflect your personal taste.

@ CHRISTIANE LEMIEUX

5. Doorway Details

Arched doorways are beloved for good reason, but why stop there? Add molding or embellishments that highlight the curve, or bring in new architectural interest with beveled or paneled door frames. An elaborate doorway will draw people in like a warm invitation.

@ PINTEREST SOURCE UNKNOWN

6. Custom Wallpaper

Wallpaper is back in a big way! For a truly unique look, go custom. Think about prints that reflect the personality of the homeowner, whether it’s a lush botanical or a minimalist abstract pattern. Custom wallpaper can make your space feel luxurious and meaningful.

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@ PINTEREST SOURCE UNKNOWN

7. Mirrored Surfaces

Mirrors are a designer's secret weapon, bouncing light around and making spaces feel larger and brighter. Try a mirrored backsplash in the kitchen or mirrored panels behind your shelving to create depth and a luminous glow.

@ VIA SIGHT UNSEEN

8. Painted Stairs

Stairs are often underappreciated, but they can be a playful canvas for creativity. Dare to be bold by painting them in dramatic colors or patterns. You could go for a striking ombre effect, geometric shapes, or a strong solid color that adds energy to this area of transit.

@ 1ST DIBS

9. Stand-Out Fireplace Mantels

A custom mantel can anchor a room and provide a compelling focal point. Design a mantel that complements the room’s aesthetic, or source an antique mantel with historical character. A distinctive mantel can set the tone for the entire living area.

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@ ANTHROPOLOGIE

10. Ceiling Medallions

Ceiling medallions are a great way to draw attention to light fixtures. Choose ornate designs for traditional settings or streamlined versions for a more contemporary feel. Medallions add an extra layer of elegance and amplify the impact of a statement light.

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These unexpected details offer a range of ways to elevate any space and create a memorable impact. Whether working on large-scale projects or more intimate rooms, these enhancements will help deliver thoughtful and distinctive interiors.

Which is your favorite?

xx, Danae

Top 10 Ways to Monetize Your Interior Design Business

I get it, full-service design projects are the stars of the show. But branching out a bit can boost your income more than you might think. Diversifying your revenue streams can make your online presence more dynamic and attract a broader range of clients. Plus, exploring new avenues can inject fresh creativity into your workday. Here are ten effective ways to monetize your interior design business:

1. Designer for a Day

Ideal for designers who enjoy quick, impactful projects.

Offer a “Designer for a Day” service where clients can hire you for a set time to provide professional guidance on their design choices. This approach is perfect for clients on a budget and can lead to larger projects in the future​.

2. E-commerce Store

Great for designers with a knack for selecting unique products.

Launch an e-commerce store to sell curated home decor items, furniture, or your designs. This allows you to reach a global audience and generate revenue from product sales, leveraging your taste and expertise in home design.

3. Furniture or Fabric Line

Perfect for those wanting to establish their brand through product lines.

Collaborate with manufacturers to create your own line of furniture, textiles, or home accessories. This can provide continuous income and help set your brand apart in the competitive design market​.

4. Publish a Book

Ideal for designers who enjoy writing and have valuable insights to share.

Writing a book about your design philosophy, tips, and experiences can establish you as an authority in the field. You can publish traditionally or self-publish an e-book to reach your audience. Bonus points if it can double as a beautiful coffee table book!

5. Holiday Decor Services

Great for those who love seasonal decorating.

Offer holiday decor services to clients who want their homes or offices to look festive. This service can be a fantastic source of income and a fun way to engage with clients during seasons that can sometimes otherwise be slower.

6. Virtual Interior Design (E-Design)

Perfect for tech-savvy designers and DIY-friendly clients.

Provide virtual design services where clients send photos and measurements, and you provide design concepts and recommendations. This flexible, scalable model allows you to reach clients far and wide​.

7. Interior Design Workshops

Ideal for designers who enjoy teaching and interacting with others.

Conduct workshops to teach design principles, space optimization, and color coordination. These can be held in-person or virtually, catering to different audiences from homeowners to aspiring designers.

8. Blogging and Social Media

Perfect for designers who love sharing ideas and engaging online.

Start a blog or a YouTube channel to share design tips, trends, and project showcases. Monetize through affiliate marketing, sponsored posts, and ad revenue. This requires consistent content creation but can significantly boost your visibility.

9. Digital Products

Ideal for designers looking to generate passive income.

Create and sell digital products like design templates, mood boards, and e-books. These can be sold on platforms like Etsy or your own website, reaching a wide audience with minimal ongoing effort.

10. Subscription Services

Great for maintaining ongoing client relationships.

Offer subscription-based services where clients pay a regular fee for continuous design support, updates, and seasonal refreshes. This model provides steady income and keeps clients engaged with your services​.

Implementing these strategies can help you explore new markets and boost your revenue streams. Choose the options that align best with your brand and expertise, and start diversifying your interior design business today!

xx, Danae

Get More Clients with Elite Marketing

Are you in the market for more clients? I’ve been hearing from a lot of designers that they are now focusing on their branding and marketing strategies, coming up with an ongoing process that allows them to have a consistent funnel of clients.

We have become well-known in the interior design industry, and while a lot of our clients are looking for assistance with the below, we ALSO offer a variety of marketing services!

Our Popular Services

• 3d renders

• drafting

• construction docs

• sourcing

• administrative

• online business management

• bookkeeping

• copywriting

• social media

Our Marketing Services:

• marketing strategy

• branding

• creating logos

• web design (Squarespace, Wix, White Label WordPress)

• graphic design

• e-commerce

• SEO

• advertising

• influencer marketing

Our virtual assistants have several years of experience with these services. We are noticing an increased demand for marketing services and the great news is, we can help! So, whether you are a new interior designer needing marketing and branding or an established designer who is rebranding and/or needs marketing assistance, please let us know.

We can get you in contact with one of our marketing experts for complimentary calls so that you can determine if our services are right for you!

For more information on those services and some of the experts on our team that offer these services, please see the portfolio section of our website with the link below.

 xx, Danae

Unwind by Design: Exploring the Role Interior Design Plays in Relaxation

Finding moments of relaxation in our hectic lives is essential for our well-being. As interior designers, we have a unique appreciation for the power a space has to influence our mood and mindset. Beyond creating visually stunning environments, we have the opportunity to design spaces that promote relaxation and comfort, allowing people to unwind and rejuvenate amidst the chaos of everyday life.

The Role of Design in Relaxation:

Designing for relaxation goes beyond aesthetics; it involves thoughtful consideration of layout, lighting, color, texture, and functionality. Each element plays a crucial role in creating an environment that fosters a sense of calm and serenity.

• Creating Comfortable Retreats: One of the primary goals of interior design is to make spaces feel inviting and comfortable. This means selecting furniture, fabrics, and accessories that not only look beautiful but also feel great to the touch. Plush sofas, cozy throws, and soft pillows can transform a room into a sanctuary where you can unwind after a long day.

• Harnessing the Power of Nature: Biophilic design, which incorporates elements of nature into the built environment, has been shown to reduce stress and improve overall well-being. Introducing natural materials such as wood, stone, and plants into your designs can evoke a sense of connection to the outdoors, helping to create a peaceful and grounding atmosphere.

• Balancing Light and Shadow: Lighting plays a crucial role in setting the mood of a space. Soft, diffused lighting can create a warm and inviting ambiance, while gentle shadows can add depth and dimension. Incorporating dimmer switches, candles, and natural light sources allows for greater control over the lighting environment, enabling you to adjust it according to your mood and needs.

• Promoting Flow and Movement: Clutter and congestion can disrupt the flow of energy within a space, leading to feelings of stress and unease. By designing rooms with clear pathways and functional layouts, you can promote a sense of harmony and relaxation. Thoughtful space planning and organization solutions ensure that each area of the home serves its purpose without overwhelming the senses.

The Importance of Mindful Design:

Mindfulness has gained widespread recognition as a powerful tool for managing stress and promoting mental well-being. Mindful design embraces the principles of mindfulness, encouraging us to approach the design process with intention, awareness, and compassion.

• Sensory Design: Mindful design engages all the senses, creating spaces that not only look beautiful but also feel, sound, and even smell harmonious. Paying attention to how different materials, textures, and sounds interact can enhance the overall sensory experience and create a deeper connection to the space.

• Embracing Simplicity: Minimalism is a key tenet of mindful design, advocating for simplicity, clarity, and purposefulness in our surroundings. By decluttering our homes and eliminating unnecessary distractions, we can create environments that promote calmness and clarity of mind.

• Cultivating Gratitude: Mindful design encourages us to cultivate an attitude of gratitude for the spaces we inhabit. Taking the time to appreciate the beauty and functionality of our surroundings can foster a greater sense of contentment and fulfillment in our daily lives.

As interior designers, we have the privilege and responsibility to shape the environments in which people live, work, and play. By embracing the principles of relaxation and comfort in our designs, we can create spaces that not only delight the eye but also soothe the soul. Whether it's through the careful selection of materials, the thoughtful arrangement of furniture, or the incorporation of biophilic elements, each decision we make has the power to enhance the quality of life for those who inhabit our spaces. So, let’s embrace the role interior design plays in promoting relaxation and comfort, and create environments that nurture and inspire us to unwind, rejuvenate, and thrive.

xx, Danae

Tell Us Your Your Interior Design Style and We'll Recommend a Restaurant

Let’s play a game of “tell us your favorite interior design aesthetic, and we’ll tell you where to go out to eat.” Granted, you might need to hop on an airplane to get there, but who’s to stop us from dreaming? Each of these ten eateries around the globe brings a distinct flavor not just through their cuisine but through their thoughtfully crafted design aesthetics. Whether you crave the rustic charm of a farmhouse or the futuristic vibes of the Space Age, there’s a spot that’s sure to catch your eye and maybe even transport you to another place or time.

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1. Industrial: Mo de Movimiento, Madrid, Spain

Mo de Movimiento in Madrid nails the industrial look with its clever use of recycled materials and a deliberately unfinished vibe. The place breathes new life into old items, featuring everything from construction rubble to recycled furniture. It celebrates the beauty of raw, exposed construction with a nod to sustainability.

2. Space Age: Fika, Almaty, Kazakhstan

Step into Fika and you'll feel like you've entered a blend of past and future. With its playful geometric forms and a mix of old and modern materials, the cafe feels both whimsical and forward-thinking. The design pops with light gray terrazzo against splashes of cedar wood and vibrant colors, making the space feel fun and inviting.

3. Farmhouse: La Pecora Bianca, New York, New York

La Pecora Bianca in New York brings farmhouse charm to the heart of the city. With soft, neutral colors, natural materials, and rustic touches, it creates a cozy spot that’s inviting and warm. It’s like a little escape to the countryside without leaving the hustle and bustle.

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4. Japandi: Sticks n Sushi, London, England (King’s Rd location)

Sticks n Sushi merges Scandinavian functionality with Japanese minimalism perfectly. This London spot showcases clean lines and a focus on natural materials, creating a calm and orderly atmosphere that’s all about simplicity and elegance.

5. Coastal: Nesma, Ummahat Island, Saudi Arabia

Nesma captures the essence of coastal style with its breezy and light design. Think light colors, lots of natural light, and materials that remind you of the sea. It’s all designed to create a laid-back, beachy vibe that’s as relaxing as a day by the ocean.

6. Art Deco: La Dama, Barcelona, Spain

La Dama in Barcelona is a throwback to the glamorous Art Deco era, with its love for geometric patterns, rich colors, and luxurious touches. The place radiates old-world charm and sophistication, making you feel like you've stepped into another era.

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7. Eclectic: Mimosa, Paris, France

Mimosa in Paris is a treasure trove of various styles and eras. This eclectic style is all about mixing and matching different textures, patterns, and colors to create a lively and unique atmosphere. It’s fun, it’s bold, and it definitely has a personality all its own.

8. Mid-Century Modern: Sant Ambroeus Coffee Bar, Aspen, Colorado

Sant Ambroeus Coffee Bar shows off mid-century modern style with its sleek lines and organic shapes. The use of earthy colors and sleek furniture gives it a timeless elegance that’s both stylish and welcoming.

9. Neoclassical: Palacio do Grilo, Lisbon, Portugal

Palacio do Grilo in Lisbon is a stunning example of neoclassical style with its luxurious materials and elegant architectural details. The decor is grand and beautifully symmetrical, offering a taste of classical beauty and timeless appeal.

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10. Mediterranean: Quattro Passi al Pescatore, Porto Cervo, Italy

Quattro Passi al Pescatore brings the Mediterranean indoors with its focus on openness, earthy tones, and natural materials. The space is airy and connected to nature, echoing the laid-back, sunny Mediterranean lifestyle.

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Which restaurant will you be adding to your bucket list?

xx, Danae

5 Common Mistakes Interior Designer Make and How to Bounce Back From Them

Like any creative profession, the interior design business comes with a learning curve where trip-ups are just part of the journey. The truth is that so many designers have been there, so the important thing is to learn from our missteps, bounce back, and avoid them in the future. If you’ve found yourself stumbling through some of these, don’t worry! Here’s how to rebound from five typical interior design mistakes and set your practice up for smoother sailing.

1. Cutting into Your Earnings to Maximize Client’s Budget

Mistake: It can be tempting to lower your fees or choose cheaper solutions to stretch the client’s budget further, potentially at your own expense.

Bounce Back: You may be able to fairly mark up other lower ticket items at a higher percentage while remaining true to the agreed budget to compensate a bit. And if it’s the client who keeps pushing boundaries, it might be time to sit down and revisit the budget and scope together. If you’ve already taken a hit on a project, chalk it up to experience. Next time, factor in your desired markup right from the start, so you know the real budget you have to work with for client costs–and stick to it!

2. Skimping on Quality

Mistake: Trying to save some pennies by choosing less expensive materials or furniture can end up disappointing your clients — and they might need replacements sooner than expected.

Bounce Back: Take the time to chat with your clients about the value of paying a bit more for quality that lasts and looks fantastic long-term. It’s all about helping them understand that an investment now can save headaches later. Plus, setting a minimum quality standard for your projects will help you always source from reliable suppliers.

3. Not Tracking Your Time

Mistake: If you’re not keeping an eye on how many hours you’re pouring into a project, you might end up undercharging and overworking.

Bounce Back: It’s never too late to start! Begin tracking your time now, even if it’s midway through a project. Begin with the basics, logging hours per project. As you get the hang of it, break your time down by task within each project. This not only helps with accurate billing but also gives you invaluable insights into managing your time more effectively.

4. Having a Short, Vague Contract

Mistake: A contract that’s too brief can leave too much up in the air, leading to miscommunications and project scope creeping out of control.

Bounce Back: If you’re mid-project and things are getting muddled, try clarifying terms now — many clients appreciate the initiative. For future projects, team up with a legal expert to craft a contract that covers all the bases clearly and comprehensively. This will keep both you and your client on the same page from the get-go.

5. Starting and Stopping Too Many Initiatives

Mistake: You’re trying to stay up to date with industry trends. But frequently changing business strategies or marketing efforts can result in wasted resources.

Bounce Back: Take a step back and evaluate what’s worked and what hasn’t. Stick to one or two new strategies at a time and give them a chance to work before you tweak them. Crafting a solid, long-term business strategy and committing to it will help ensure your efforts are cohesive and impactful. Give each new marketing or business initiative enough time to show results.

Remember, each hiccup is a stepping stone to becoming a better designer, and things are only looking up from here. Keep up the fantastic work—you’ve totally got this!

xx, Danae

A Mini Morning Marketing Session for Interior Designers

Let's face it - marketing might not be your forte. It's tough to navigate the promotional world when your passion lies in creating beautiful spaces. Therefore, we wanted to take a little time this morning to share a few insights on easy ways to effectively market your design business and share some great resources and tools tailored specifically to help interior designers like you with marketing. Ready to dive in?

Building Your Portfolio:

Your portfolio is your visual resume and a great tool for attracting clients. Showcase your best work in a professionally curated portfolio that highlights your design aesthetic, creativity, and attention to detail. Invest in high-quality photography to capture your projects in their best light and consider creating a digital portfolio website to showcase your work online.

Helpful Tool: Maximizing Photoshoots for Interior Designers Mini Guide

This comprehensive guide provides insider tips and tricks for maximizing photoshoots and capturing stunning images of your interior design projects. From styling tips to camera settings to downloadable business forms you need when hiring photographers, this guide will help you showcase your work and create a portfolio that stands out from the crowd.

Increasing Social Media Presence:

Social media is a powerful marketing tool for interior designers. Use platforms like Instagram, Pinterest, and Houzz to share photos of your work, engage with followers, and connect with potential clients. Consistency is key, so aim to post regularly and use relevant hashtags to increase your visibility.

Helpful Tool: The Hashtag Handbook for Interior Designers

This handbook is your ultimate guide to mastering hashtags on social media. Learn how to choose the right hashtags to reach your target audience, increase engagement, and grow your following on platforms like Instagram and Pinterest. With these expert tips, you'll be able to elevate your social media presence and attract more clients to your interior design business. This handbook also includes over 300 industry-related hashtags! 

Utilizing Physical Promotional Items:

In addition to digital marketing, don't underestimate the power of physical promotional items to advertise your interior design business. Branded merchandise like tote bags, mugs, and notebooks can serve as stylish and functional marketing tools that help you stay in the front of your client's mind. 

Helpful Resource: Custom Promotional Items

We partner with a promotional item vendor that can find any items you’re wanting to promote your interior design business. Whether you're looking for stylish tote bags to carry your design samples, chic mugs to gift to clients, or elegant notebooks for jotting down design ideas, we can find it! Follow the link below to take our Promotional Product Questionnaire to figure what items best fit your needs.

By investing a little time into your marketing and choosing helpful tools and resources that can streamline the process, you don't have to be an expert in marketing, you can continue pursuing your passion - designing beautiful spaces, you just get to show it off a little more. 

Happy Marketing! 

xx, Danae

8 Must-Have Mobile Apps for Interior Designers

Let's face it, being an interior designer is as much about managing logistics and multitasking as it is about actual design. Whether you're trying to sketch out ideas, match colors on the go, or keep all your project details in one place, the right mobile apps can really make a difference. Here’s a list of handy apps that should be on every interior designer's phone.

1. Canvas.io

Compatible with: iPhone (specific models with LiDAR)

Canvas.io is a tool that transforms your iPhone into a 3D scanning powerhouse. Ideal for capturing scale-accurate models of rooms within minutes, this app allows you to measure and review scans on your device and even convert them into professional CAD files. For designers looking to save time and avoid the manual hassle of measurements, Canvas.io is a game-changer.

2. ColorSnap Visualizer

Compatible with: Android, Apple

Choosing the perfect paint color can be a challenge, but ColorSnap Visualizer makes it a breeze. This app from Sherwin-Williams allows you to capture colors from your surroundings and find the closest paint match. You can also visualize how a color will look in a space, which helps in making decisive choices faster.

3. Pinterest

Compatible with: Android, iPhone

You're likely already using Pinterest on your computer, so why not keep that fountain of inspiration in your pocket? Perfect for when you're discussing ideas with a client or need some quick inspiration. This app is a treasure trove of creative ideas, from pinned images of materials and DIY ideas to color palettes and completed renovations.

4. Milanote

Compatible with: Android, iPhone

Milanote serves as your digital storyboard, perfect for the organized designer. It’s a flexible tool to compile visual boards that not only keep your projects organized but also make it easy to store and access images across all devices—no more lost screenshots! Whether you’re capturing inspiration or tracking tasks, Milanote handles it all with intuitive drag-and-drop mechanics.

5. Canva

Compatible with: Android, iPhone

While Canva is easiest to navigate on a computer, its mobile app is equally essential. It simplifies creating stunning visuals directly from your phone, from layouts and diagrams to infographics for client presentations. For designers who need to make quick edits or pitch ideas on the fly, Canva ensures your designs are just a tap away.

6. Notion

Compatible with: Android, iPhone

Notion is the Swiss Army knife of apps for interior designers. It combines note-taking, task management, database creation, and reminders all in one interface. Use it to keep track of everything from daily to-dos to project milestones and even manage your social media content calendars. With Notion, everything is organized and accessible, simplifying how you manage both personal and professional tasks.

7. Evernote

Compatible with: Android, iPhone

Evernote is your ultimate digital notebook. It excels at organizing all your notes, web clippings, and images in one place, making them easy to search and access. Whether you’re recording room measurements, snapping photos of fixtures, or saving voice notes, Evernote ensures you have all the details you need at your fingertips, perfectly synced across your devices.

8. Headspace

Compatible with: Android, iPhone

Okay, I know Headspace isn’t exactly an interior design tool, but hear me out. In the hustle and bustle of tight deadlines and client demands, Headspace offers a much-needed retreat. It helps you manage stress, focus your mind, and keep your creativity flowing, which is essential for any creative professional looking to bring their best self to their work.

These apps are not just tools but lifelines that keep your projects running smoothly from concept to completion. They help you capture and organize ideas, communicate with clients, and manage your mental space, allowing you to focus more on what you do best: designing beautiful spaces.

xx, Danae

8 Networking Tips for Introverted Designers

Networking can be a challenge for anyone, but it can be even more so for those interior designers who identify more with introverted traits. The thought of engaging in conversations with strangers, pitching ideas, and making small talk at industry events might seem daunting or downright exhausting. So let’s look at why it’s worth the effort, and how to make it a bit easier on yourself.

More than just exchanging business cards, networking allows you to share ideas, gain fresh insights, and stay abreast of the latest trends and technologies. And this can lead to project collaborations, mentorship opportunities, and even friendships. In an industry where reputation and word-of-mouth are invaluable, building a robust network can be your most powerful marketing tool. You're essentially expanding your reach and potential client base without the overt push of traditional advertising. So, while it may be out of your comfort zone, the long-term benefits of networking can far outweigh the initial discomfort. With this in mind, let's dig into some practical, manageable strategies to help you build meaningful connections.

1. Start Online

The digital world offers a comfortable starting point to connect with others. Social media platforms, forums, and online communities dedicated to interior design are great places to begin. You can engage in discussions, share your work, and comment on others' projects at your own pace. Instagram, Pinterest, and LinkedIn, for example, all have promise. You can join interior design groups and participate in discussions. The key here is to be consistent and genuine in your interactions.

2. Prepare Your Elevator Pitch

An elevator pitch is a short, persuasive speech about yourself and your work. Having one prepared can ease the stress of starting conversations. Your pitch should be concise, lasting no more than 30 seconds, and clearly articulate who you are, what you do, and what makes your work unique. Practicing your pitch will make you feel more confident when the opportunity arises to introduce yourself.

3. Choose Smaller Events

Instead of heading straight to large-scale conferences or networking events, why not start smaller? Smaller workshops, seminars, or local meet-ups can be less intimidating and offer a more relaxed environment to connect with others. These settings often provide more opportunities for meaningful conversations and connections that can be nurtured over time. 

4. Be a Listener

One of the strengths of being an introvert is the ability to listen. Use this to your advantage by showing genuine interest in what others have to say. Asking open-ended questions can keep the conversation flowing and take the pressure off you to do all the talking. Listening attentively can help you learn more about the industry, discover new opportunities, and understand how you can offer value to others.

5. Leverage Your Existing Network

Your current connections can be a goldmine for networking opportunities. Reach out to friends, family, and acquaintances who might have connections in the interior design world. A personal introduction can feel more comfortable than approaching someone cold. Plus, being referred by someone they trust can make the new connection more open and welcoming.

6. Follow Up

After attending an event or having a promising conversation, always follow up. A simple email expressing your appreciation for the conversation and your interest in keeping in touch can go a long way. Following up not only shows professionalism but also helps to solidify the connection you've made. It can be helpful to mention something specific from your conversation to remind them who you are.

7. Set Realistic Goals

Before attending any networking event, set a few realistic goals for yourself. It could be as simple as having three meaningful conversations or connecting with a specific person. Setting goals can give you a sense of purpose and make the event feel more manageable. Remember, quality over quantity is key, especially when you're just starting to push your networking boundaries.

8. Take Care of Yourself

Networking can be draining, especially for introverts. It's important to recognize your limits and give yourself time to recharge. Don't feel obligated to attend every event or stay until the end. It's okay to step outside for a break or to limit the number of events you attend within a certain period. Prioritizing your well-being will help you be more present and engaged when you do choose to network.

Networking as an introvert in the interior design industry doesn't have to be overwhelming. Remember, quality often trumps quantity when it comes to networking, so focus on making meaningful connections that align with your goals and values. And who knows? Putting yourself out there might just turn those jitters into unexpected joys.

 xx, Danae

Designer's Block? Seven Unexpected Places to Find Inspiration

Feeling stuck creatively is often as much about being overwhelmed with options as it is about not knowing where to look. Sure, films, books, magazines, and social media are amazing sources of inspiration, but if you’re experiencing scroll fatigue, it might be time to shake things up a bit. Here are seven less typical sources that could spark that big "aha!" moment for your next interior design project. Let’s jump right in!

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1. Flea Markets & Thrift Stores

These are settings where each item has that elusive character we all seek to infuse in our designs. Thrift stores and flea markets aren’t just shops, but a challenge to create cohesion out of chaos. Here, a 1920s velvet armchair (granted, it needs some reupholstering), a rustic wooden crate, or a stunning pair of retro wall sconces can serve as the starting point or an accent piece in your designs. It’s all about seeing the potential in the peculiar.

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2. Traveling

Sure, we’d all like to be able to take a trip to another continent every time we needed an inspiration boost. There’s nothing quite like being immersed in a whole new setting, but did you know you can use Google Street View to explore the interiors of some spectacular sites, including the Taj Mahal in India or the Palace of Versailles in France?

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 3. Museums or Art Galleries

Whether it’s a vibrant painting, a profound sculpture, or even ancient hieroglyphics, these art forms can propel your design thinking forward. How does the color theory in a modernist painting work in a living space? What can the textures of a bronze sculpture bring to a tactile experience in a room? Use these elements as a springboard for your own creations.

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4. Graphic Design

Why not let another design discipline inform your work? Graphic design, with its strong emphasis on balance, alignment, and color, can offer fresh perspectives. Explore how a minimalist logo can inspire a sleek, modernist space or how vintage typography could lend a retro feel to a cozy café. The principles of graphic design are versatile and can translate beautifully into spatial arrangements.

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5. Fashion Shows

It’s no secret that fashion and interior design are intertwined, each influencing the other with trends, textures, and techniques. So look beyond the clothes in a fashion show (or in Vogue) and think about the stories the fabrics and styles can tell in a space. That swath of iridescent tulle? Picture it as a sheer curtain catching the light in a sunny room. The bold geometric patterns on a coat? Imagine that as a vibrant rug tying a room together. You may also find inspiration in the runway sets themselves!

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6. Haute Cuisine Plates

Ever considered a chef’s plating in a Michelin-star restaurant as a muse for your design? The artistry involved in haute cuisine—from the color palette to the texture of ingredients—can provide unexpected creative cues. Don't know what color to pair with a black wall? How about a sprinkle of vibrant paprika?

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 7. Nature

There’s no better designer than Mother Nature, from the famous Golden Spiral to the patterns on a butterfly’s wings. But again, don’t just scroll…stroll! Whether you take a hike and practice forest bathing for an immersive experience, get totally mesmerized by the spotted fish at the aquarium, the windy pathways and flowers at a botanical garden, or the organic shapes at the Natural Science Museum, let nature’s beauty inspire you.

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So, next time you feel like you’re in a creative design rut, stop what you’re doing, look away from your screen for a moment, and think about where you might like to visit for inspiration–whether you can get up and go somewhere or it’s back on your computer (but intentionally)! Remember that the world is full of weird and wonderful things that can transform a bland space into something spectacular. And you can connect with those endless possibilities when you slow down and switch gears. Who knows where your next great idea will come from? Happy exploring!

xx, Danae

6 Interior Design Risks Worth Taking

Do you tend to play it safe as an interior designer? That’s a fantastic quality to have in many situations. For example, you wouldn't dream of leaving budgets, timelines, or contract clauses up to chance. But growing your business and crafting outstanding designs means knowing when to stick to the rules and when to throw the playbook out the window. Here are six times it’s worth taking a risk, both in running your design business and your designs themselves.

On the Business Side

1. Specializing in a Niche Market

The prospect of narrowing your focus might initially seem counterintuitive, risking the alienation of a broader client base. But here’s the thing - carving out a niche for yourself actually helps you stand out to the perfect clients. Being known as the go-to person for, say, eco-friendly spaces or high-tech offices? That’s gold.

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2. Charging for Consults

Asking for money right out the gate can feel awkward and awaken imposter syndrome. But this strategy serves a dual purpose. It underscores the value you bring to the table, ensuring clients are invested from the get-go, and sifts through to serious inquiries, saving you precious time and energy.

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 3. Delegating to an Assistant

Letting go of the reins a bit and delegating doesn’t have to mean losing your vision in the mix. It means you get to focus more on design and less on the nitty-gritty. And who knows? An assistant might just bring fresh ideas and energy to the table.

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In Your Designs

4. Incorporating Vintage Items

Sure, sticking to the latest trends from popular stores might seem like the safe choice, but sprinkling your designs with a few choice vintage pieces? That's where the magic happens, adding layers of depth and story to a space.

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5. Unusual Color Combinations

Neutrals and played-out color combos feel safe, but throwing in an unexpected pop of color can turn a room from "just nice" to "wow". Think a splash of neon in a sea of pastels or a dark, moody wall in a room full of brights.

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6. Mixing Patterns and Materials

Yes, there's a fine line between eclectic harmony and chaotic clashes when it comes to blending textures, patterns, and materials. But with a discerning eye, the combination of different woods, metals, fabrics, and more can create a sensory feast.

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Taking Smart Risks

So, how do you dive into these risks without sinking? It all starts with having a solid base—like a well-oiled workflow—and then setting aside a little playground for creativity. Allocate a portion of each project's timeline just for trying out new things. This way, you're not running off course; you're exploring potential within reason. Getting your hands on physical samples and leveraging 3D renders lets you test-drive your daring ideas before going all in. And when you're eyeing those bigger business moves? Start small. Do a bit of research into the market, and maybe even chat with a business guru. It's all about smart risks that let your creativity—and your business—soar.

Ultimately, the essence of interior design thrives on creativity, innovation, and a touch of daring. While risks come with their own set of fears and potential setbacks, they also open doors to breakthroughs and professional wins. Maybe the question isn't whether you can afford to take these risks, but rather, can you afford not to?

xx, Danae

Easy, Healthy Meal Ideas for Busy Creatives

Why does it feel like a Herculean task to find meal options that strike that perfect balance between simplicity and sophistication, surpassing the humble realms of the beloved PB&J sandwich (and don't get me wrong—I love a good PB&J once in a while)? If you’re a busy creative looking for recipes that are accessible and that you’ll actually be excited to eat, I'm here to share 7 ideas to bookmark. Each one promises:

• A prep time of 30 minutes or less, because your muse shouldn't have to wait

• A nutritious, vegetarian meal that doesn't skimp on flavor or heartiness

• The versatility to use up those random veggies in your fridge, ensuring nothing goes to waste

Let’s get into them!

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Spinach and Feta Pastry

• Prep Time: 30 minutes

• Ingredients: Puff pastry, 1 bag of fresh spinach, 1 cup of crumbled feta cheese, 1 egg (plus one for egg wash), pinch of nutmeg, salt, pepper.

1. Preheat the oven to 400°F. Sauté spinach until wilted, let cool, then mix with feta, one egg, nutmeg, salt, and pepper.

2. Cut puff pastry into squares, add spinach mixture, fold into triangles, seal, brush with egg wash, and bake until golden, about 20 minutes.

Sweet Potato & Black Bean Rice Bowl

• Prep Time: 30 minutes

• Ingredients: 1 sweet potato, olive oil, salt, pepper, 1 cup brown rice, 1 can black beans, 1 avocado, Greek yogurt, lime, cilantro, diced tomatoes (optional), diced onions (optional).

1. Microwave pierced sweet potato for 5-8 minutes and cut into cubes when cooled. Cook rice according to package instructions. Warm beans with cumin and chili powder.

2. Assemble with rice, sweet potato, beans, avocado, yogurt, lime juice, cilantro, and optional tomatoes and onions.

Eggplant Parmesan Stacks

• Prep Time: 30 minutes

• Ingredients: 1 eggplant, salt, flour, 2 eggs, breadcrumbs, grated Parmesan cheese, olive oil, marinara sauce, slices of mozzarella cheese.

1. Salt eggplant slices, rinse, dip in flour, eggs, then breadcrumbs mixed with Parmesan. Fry until golden.

2. Layer with marinara sauce and mozzarella, bake at 375°F until bubbly, about 10-15 minutes.

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Falafel Wrap

• Prep Time: 20 minutes (using pre-made falafel)

• Ingredients: Whole-grain wraps, falafel, tahini sauce, lettuce, tomatoes, cucumbers, optional additional vegetables (e.g., bell peppers, onions).

1. Warm wraps, spread tahini, add lettuce, tomatoes, cucumbers, falafel, and any other veggies.

2. Drizzle with tahini, wrap, and serve.

Mediterranean Couscous Bowl

• Prep Time: 20 minutes

• Ingredients: Couscous, pine nuts, roasted red peppers, black or Kalamata olives, fresh basil, cheese (feta or mozzarella), olive oil, lemon juice, salt, pepper.

1. Prepare couscous, let cool. Mix with toasted pine nuts, chopped roasted red peppers, olives, torn basil, and cheese cubes.

2. Dress with olive oil, lemon juice, salt, and pepper.

Roasted Veg Pasta Salad

• Prep Time: 30 minutes

• Ingredients: Whole-wheat pasta, bell peppers, zucchini, cherry tomatoes, arugula, pesto sauce, olive oil, salt, pepper.

1. Roast chopped vegetables at 425°F until tender. Cook and cool pasta.

2. Toss pasta with vegetables, arugula, and pesto. Season as needed.

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Sushi Wrap

• Prep Time: 25 minutes

• Ingredients: Sushi rice, nori sheets, avocado, cucumber, carrot, optional smoked salmon or cooked shrimp, sweet chili sauce, soy sauce.

1. Prepare sushi rice. Spread over a nori sheet on a bamboo mat, leaving a border. Add avocado, cucumber, carrot, and optional seafood. Drizzle sweet chili sauce as desired.

2. Roll tightly, cut into larger pieces or enjoy as a sushi burrito. Serve with soy sauce.

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I hope you’re eyeing up several or all of these as some of your next culinary ventures that will brighten up your busy days!

xx, Danae

Unlock Your Freelance Potential: The Six-Figure Virtual Business Roadmap Mastery Course

The allure of freelance work is undeniable. The freedom to be your own boss, the flexibility to choose your clients and projects, and the promise of financial success—it's a dream many aspire to achieve. But let's be real, navigating the freelancing landscape can be daunting. How do you stand out in a sea of competitors? How do you ensure consistent income while maintaining work-life balance? If you've ever found yourself pondering these questions, then look no further. Our Six-Figure Virtual Business Roadmap Mastery Course is here to guide you every step of the way, whether you are wanting to take your first steps as a virtual assistant or are a seasoned pro looking to grow your side-hustle.

Imagine a Life Where You Can...

• Be Your Own Boss: No more answering to a supervisor or adhering to someone else's schedule. With our course, you'll learn how to take the reins of your career and carve out your own path to success.

• Enjoy the Financial Rewards: Achieving six-figure success is not just a pipe dream—it's within your reach. Our course will equip you with the tools and strategies needed to command the rates you deserve and enjoy financial stability.

• Choose the Clients and Projects: Tired of working on projects that don't excite you? Say goodbye to mundane tasks and hello to fulfilling work. Learn how to attract clients and projects that align with your passions and expertise.

• Achieve a True Work-Life Balance: Gone are the days of burning the midnight oil and sacrificing personal time for work. Our course will show you how to optimize your workflow, allowing you to achieve balance and reclaim your time.

What You'll Learn

1. Niche Selection and Branding: Discover how to identify a profitable niche and position yourself as an expert in your field. Build a personal brand that attracts high-paying clients and sets you apart from the competition.

2. Crafting Irresistible Proposals: Master the art of writing proposals that win clients' trust and convert prospects into paying customers. Learn how to communicate your value effectively and land more projects.

3. Pricing Strategies for Profit: Set your rates strategically to ensure you're compensated fairly for your work. Strike the perfect balance between profitability and client satisfaction.

4. Finding and Attracting Clients: Utilize proven strategies to expand your reach and connect with clients who appreciate your skills. Learn how to leverage online platforms and networking opportunities to grow your client base.

5. Streamline Workflows and Productivity Hacks: Maximize efficiency with time-saving tools and workflows. Discover productivity hacks that will help you take on more clients and increase your earning potential.

6. Client Relationship Building: Cultivate strong, lasting relationships with your clients. Learn how to communicate effectively, exceed expectations, and turn satisfied clients into loyal advocates for your business.

7. Financial Management for Freelancers: Take control of your finances and secure your financial future. Learn how to manage your income, budget effectively, and plan for long-term success.

8. Scaling Your Freelance Empire: Discover the secrets to scaling your business while maintaining quality and client satisfaction. Learn how to delegate tasks, hire subcontractors, and expand your service offerings.

Why Choose Our Course

• Proven Success: Our instructor, Danae Branson, is an industry expert and is eager to share her insights with you. Benefit from years of experience and learn from her triumphs and challenges.

• Actionable Insights: Forget theoretical fluff—our course is filled with practical, real-world advice and actionable steps that you can implement immediately. No more guesswork, just results.

• Community Support: Join a community of like-minded freelancers who are on the same journey as you. Receive ongoing support, encouragement, and inspiration from your peers and mentors.

Lifetime Access:

You have lifetime access to all course materials and updates. Stay at the forefront of the freelance industry and continue to hone your skills as the industry evolves.

Don't let the uncertainty of freelancing hold you back. It’s time to find a life of abundance, flexibility, and creative independence! With our Six-Figure Virtual Business Roadmap Mastery Course, you'll have the roadmap to success right at your fingertips. Enroll today and take the first step towards a brighter, more prosperous future.

Six-Figure Virtual Business Roadmap Mastery Course

Whether you want to become a virtual assistant or are looking to grow your existing virtual business, this course is designed to not only supply you with the knowledge, skills, and confidence needed to succeed as a virtual assistant but also teaches you how to build and run a successful virtual business that can reach the coveted milestone of a six-figure income.

✓ 5+ Hours of Video Content

✓ 60-page Workbook

✓ Templates and Sample Contracts Resources

✓ Facebook Networking Group

✓ Unlimited Lifetime Access

Productivity Hacks That Are Actually Backfiring

When your creativity is on the clock, productivity hacks can seem like the much-sought-after holy grail of efficiency and time management for interior designers. The market is flooded with books and courses promising to unlock the secrets that will finally make all of the facets of your work fall into place. Of course, there's always room for growth, learning, and fine-tuning our routines. But there are some so-called productivity hacks circulating out there that, if not approached correctly, might paradoxically hinder your progress. Let’s look at six examples!

1. Excessive Multitasking

The ability to juggle client meetings, design drafting, and supplier negotiations all at once seems like a superpower. The truth is that, just like we don’t have chameleon eyes, our brains aren't wired to handle multiple tasks effectively at the same time. Research suggests that multitasking can lead to reduced quality of work, increased stress levels, and even a drop in IQ comparable to missing a night's sleep. For tasks that require deep thought and creativity, like designing a living space, focusing on one task at a time ensures the highest quality of work and innovation.

2. Zero Inbox Policy

The famous zero inbox policy is supposed to eliminate the stress of a cluttered email inbox by keeping it empty or nearly empty at all times. While this sounds ideal, the constant checking, sorting, and managing of emails to maintain an empty inbox can become a massive distraction. It interrupts the creative flow essential for interior designers, pulling their focus away from design work to attend to an endless stream of emails. Scheduling specific times for email management can help maintain focus on design projects without the stress of an inbox calling your name.

3. Social Media Scheduling

Hear me out on this one. I’m absolutely in favor of batch-planning your posts with a neat content or editorial calendar. However, an over-reliance on scheduled content risks making your brand feel impersonal and disconnected from your audience. Engaging with followers in real-time, sharing behind-the-scenes glimpses into your design process, and leaving a little room for the spontaneity of real life can foster a stronger, more genuine connection with your audience, even if it means spending a bit more time on social media.

4. Skipping Breaks to Work Through

The myth that working longer hours without breaks boosts productivity is just that—a myth. Especially for interior designers, whose work demands high levels of creativity and problem-solving, taking regular breaks is essential. Skipping breaks can lead to burnout and a noticeable decline in the quality of your designs. Short breaks throughout the day can refresh your mind, boost creativity, and ultimately enhance the quality and productivity of your work.

5. Overusing Digital Tools

Relying too heavily on digital tools for inspiration can limit exposure to tangible elements that might spark creativity. While software and apps can be incredibly helpful, over-reliance on them can stifle creativity. Sometimes, stepping away from the screen and working with physical models, sketches, or just playing with physical samples can spark inspiration in ways that digital tools cannot. Balancing the use of technology with traditional design methods is where it’s at.

6. To-Do Lists

Here’s another example of how it all depends on how it’s done. Creating to-do lists is a basic organization tool. But some designers actually procrastinate more by categorizing and segmenting their to-do’s in different ways when what they really need to do is dig in. Sound familiar? Try prioritizing a few key tasks each day that will make a significant impact on your projects and lead to more focused and high-quality work.

At the end of the day, every interior designer is unique, with different rhythms, preferences, and work styles. Experimenting, reflecting, and adjusting your approach based on personal experience and well-being is key to finding a sustainable and effective productivity strategy. Remember, the goal is not just to do more in less time but to enhance the quality and creativity of your work while maintaining a healthy work-life balance.

xx, Danae

Mastering the Art of Virtual Client Presentations: 12 Key Ways

More and more, interior designers are opting for virtual design presentations, not just for their efficiency but also for the technological tools they offer. Given the crucial role these presentations play in forging client relationships and setting the project's design course, you want to have them down to a science. Today, I’m here to break down how to refine your virtual presentation skills to perfection, ensuring every slide strengthens your connection with your clients and clearly communicates your vision.

1. Choose Your Tools

For crafting those eye-catching presentations, programs like Canva, PowerPoint, Google Slides, and Milanote are some go-to choices. They offer versatility and feature user-friendly design capabilities. When it's time to present, platforms like Zoom, Google Meet, and Microsoft Teams are the frontrunners, all supporting the essential screen-sharing feature.

2. Format for Impact

A 16:9 aspect ratio is your best bet for a seamless full-screen experience across different devices. High-resolution content (think 1920x1080 pixels) ensures your designs are crisp and clear, both on screen and if printed. Discreetly embedding your logo on each slide adds a professional touch without being distracting. And don't forget the power of a strong opening with a cover page and a gracious closing with a "Thank You" page.

3. Tailor Your Templates

Starting with a well-crafted template ensures consistency, efficiency, and professionalism. But remember, customization is key. Each presentation should be a reflection of the project's unique characteristics, requiring tweaks and adjustments to the template to ensure your design's visual and textual elements are harmoniously presented.

4. Bring Textures to Life

Since clients can't physically interact with the materials, it's vital to include close-up images that capture the intricacies of textures and fabrics, or additional photos showcasing how a material looks under different lighting conditions or when applied in various settings. These visual aids are essential in bridging the sensory gap, allowing clients to appreciate the depth and quality of materials as if they were examining them firsthand.

5. Master the Layout

Achieving a balanced layout involves more than just arranging elements. Utilizing grids ensures everything is aligned and proportionally spaced, creating an aesthetically pleasing arrangement. Implementing a visual hierarchy draws attention to key aspects, and dividing your presentation into clear sections aids in narrative flow. A moderate use of labels and arrows can also be helpful, guiding the viewer's understanding without overwhelming them. Stick to one concept or theme per page to keep the message clear and digestible.

6. Prep Like a Pro

Before the meeting, define your presentation's agenda and objectives. Creating a bullet-point list ensures you cover all necessary points. A quick practice run-through can help avoid any hitches during the presentation, making for a smoother experience.

7. Simplify Your Language

Clear and simple language makes your presentation accessible to all clients, regardless of their familiarity with design terminology. Your tone should strike a balance between professionalism and approachability, showing confidence in your expertise while being open to feedback.

8. Detail Where It Matters

While being concise, don't shy away from detail where it enhances understanding or appreciation of your design. Furniture plans, key elevations, quality images, and even 3D views can elevate the client's understanding. However, limit options for product selections to avoid decision fatigue for your clients. It's your role to sift through the possibilities and present only the best options–and be able to plainly point out the virtues of each.

9. Screen Share the Right Way

Maintaining a polished and organized digital workspace is as important as your physical presentation space. Minimize distractions and protect privacy by closing unnecessary apps and tabs, using a dedicated user profile if needed. Sharing only the relevant application window or tab focuses attention on your content.

10. Feedback Is Key

Making plenty of space for feedback throughout the presentation ensures that no insights are lost or forgotten. Waiting until the end for comments can overwhelm clients and dilute the quality of feedback. Regular intervals for discussion keep engagement high, and it also gives you the chance to refine your approach based on their inputs as you go along.

11. Record the Insights

Make sure to capture all feedback. When a note-taker isn't an option, consider recording the session (with the client’s prior consent) or using transcription software like Otter.ai or the recording features in Zoom and Microsoft Teams. This ensures that no valuable insight is lost and that you can refer back to client feedback as your project progresses.

12. Follow Up

Sending a detailed follow-up email summarizes the discussion and outlines the next steps. It not only keeps the project momentum going but also serves as a clear record of decisions made and actions required, ensuring everyone is on the same page.

By integrating these strategies into your virtual presentations, you elevate not just the visual aspect of your work but also the collaborative and interactive experience with your clients. Each presentation becomes an opportunity to build trust, showcase your expertise, and move one step closer to realizing your client's vision and a design that you can be very proud of!

Happy Presenting!
xx, Danae

Save Time with Our Prewritten Content Templates for Interior Designers

In the world of interior design, time is precious. As a designer, you want to focus on bringing your clients' visions to life, not spending hours agonizing over blog posts and email content. That's where our prewritten content templates come in. We've curated 26 templates specifically tailored to interior designers, ready to be copied, pasted, and customized to fit your brand and business. Let's take a closer look at each template and how they can elevate your online presence effortlessly.

What is e-Design and How to Get Started

Explore the world of e-Design and learn how to seamlessly integrate it into your business model, opening up new opportunities for remote collaboration with clients.

How to Add More Luxury to Your Home

Discover tips and tricks for infusing luxury into any space, from opulent fabrics to decadent accessories, and elevate your design game.

How to Arrange a Gallery Wall

Master the art of gallery wall arrangements with step-by-step instructions and design principles to create visually stunning focal points in any room.

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Where to Buy Artwork and Accessories

Navigate the vast landscape of art and accessories vendors, uncovering hidden gems and trusted suppliers to elevate your design projects.

How to Work Remotely with an Interior Designer as a Real Estate Investor

Learn how real estate investors can benefit from working with remote interior designers, maximizing property value and tenant satisfaction.

Why You Need Plants in Your Home

Delve into the world of biophilic design and discover the myriad benefits of incorporating plants into your interior spaces, from improved air quality to enhanced well-being.

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Timeless Kitchens and Baths

Uncover timeless design principles for kitchens and baths that transcend trends, creating spaces that stand the test of time and delight clients for years to come.

How to Choose the Right-Sized Rug

Master the art of rug selection with practical tips and guidelines to ensure the perfect fit for any space, enhancing comfort and visual appeal.

Thank You for Subscribing

Craft the perfect thank-you message for new subscribers, fostering a sense of appreciation and engagement from the moment they join your community.

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Latest Design Trends for Current Times

Stay ahead of the curve with insights into the latest design trends shaping the industry, inspiring fresh ideas and innovative solutions for your projects.

How to Choose the Right Paint Sheen

Navigate the world of paint finishes with confidence, understanding the characteristics of each sheen and how to choose the perfect one for your design scheme.

Is Hiring an Interior Designer Worth It

Address common misconceptions and demonstrate the value of hiring an interior designer, empowering potential clients to make informed decisions about their design projects.

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How to Choose the Right Paint Color

Unlock the secrets of color theory and learn how to select the perfect paint colors to achieve your desired aesthetic and ambiance.

New Standards of Working Together

Explore evolving industry standards and best practices for collaboration between designers, clients, and other stakeholders in today's digital landscape.

Client Review Request

Craft a compelling request for client reviews, leveraging positive feedback to enhance your reputation and attract new business opportunities.

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Popular Styling Pieces

Highlight must-have styling pieces that add personality and flair to any interior space, inspiring clients to invest in statement-making decor elements.

How to Hang Curtains

Demystify the process of curtain hanging with practical tips and techniques for achieving perfect drapery installations every time.

5 Easy Steps to Update Your Living Room

Transform any living room with five simple yet impactful updates, breathing new life into tired spaces and delighting clients with fresh design concepts.

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How to Style a Console Table

Unlock the potential of console tables as versatile design elements, mastering the art of styling to create captivating vignettes that enhance any room.

Stylish Outlet and Switch Plate Covers

Elevate the often-overlooked details of outlet and switch plate covers with stylish alternatives that seamlessly integrate into your design scheme.

The Best Places to Buy Plants

Discover top destinations for sourcing quality plants and greenery, ensuring access to premium botanicals for your design projects.

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Finishing Touches to Complete Any Room

Explore the transformative power of finishing touches, from decorative accents to functional elements, that elevate interior spaces to new heights of sophistication.

The Best Countertop Options Right Now

Stay informed about the latest countertop materials and trends, guiding clients towards durable, stylish options that meet their design and lifestyle needs.

Fabric 101

Dive into the world of fabrics with a comprehensive guide to different types, textures, and uses, empowering you to make informed decisions about upholstery and soft furnishings.

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How High to Hang Art

Master the art of art placement with expert guidance on the optimal height for hanging artwork, ensuring maximum impact and visual harmony in any space.

How to Select Window Coverings

Navigate the myriad options for window coverings with confidence, from curtains to blinds, discovering the perfect solutions to enhance privacy, light control, and aesthetics.

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Our prewritten content templates are more than just ready-made resources – they're invaluable tools that save you time, spark creativity, and elevate your online presence. Whether you're a seasoned pro or just starting out, our templates are fully customizable to fit your niche and aesthetic, ensuring that your brand shines through in every blog post and email. Keep your customers informed and intrigued, and let your passion for design shine with our effortlessly accessible templates. Unlock your creativity today!

Check out all of these templates here:

Happy Designing!

xx, Danae