Grow Your Business with a Copywriter

Copy sells and a huge part of marketing is the copy. Your target market is reading about you on your website, social media platforms, subscriber emails and any other vehicle you use to get your message out to the world. Unfortunately, very talented and skilled professionals can be missing out on business solely based on the copy they are using.

Often business owners are amazed at how much a copywriter assists in driving sales. Every piece of your marketing requires copy. Below are just a few things that you need copy for and with great copy they all have the potential to generate sales.

1.       Blog posts

2.       Emails

3.       Website content

4.       Search engine traffic

5.       Marketing pieces/advertisements

6.       Social media posts

7.       Client stories

8.       Video scripts

I understand not everyone is interested or feels they have the budget for a copywriter but consider this; Are you comfortable writing copy? Is writing copy the best use of your time? If you aren’t comfortable writing copy are you willing to put in the time to learn? In the long run, hiring a copywriter can actually save you time, money and increase your sales. It’s all part of the investment back into your business that is necessary to grow.

Your copy is what sets you apart from the rest – let’s say you are an amazing interior designer specializing in residential coastal design in California. And potential clients are looking at your website and social media along with another really good coastal designer in California. The work is similar, maybe your processes are similar, so they are going to go for the better copy. Which copy spoke to them more and which copy drew them in and made them excited about doing business with an interior designer.

Your copy can also be what got you noticed in the first place. You had great copy, so they looked at your work and stayed on website or navigated to your website. Even with individuals who have images to show for their work, the copy is still what people read. Unfortunately, it doesn’t work to just throw a bunch of images out there with zero copy and hope to get sales, people want to read about you and your story.

Please always feel free to email me with questions about working with a copywriter. Or if you want to start small you can always purchase emails from the Shop on my website for only $15 per email. We have several emails but a few of them are:

1.       Is Hiring an Interior Designer Worth It?

2.       5 Easy Steps to Update Your Living Room

3.       How High to Hang Artwork

4.       How to Choose The Right Sized Rug

5.       Thank you for subscribing (this is an email you’d send after someone subscribes to your email)

6.       Email Client Review (this email asks your clients to leave a review and where to leave it)

Remember, copy sells!