2020 ... Let's Light It Up!

Can you believe that 2019 is almost over? This year has flown by and although I’ve had a lot of fun and growth in my business, I am really looking forward to 2020!

2020 is going to be an exciting new year in the interior design industry. If you are looking forward to growing your business here are some great idea to consider for the new year!

1.       Email subscriber list. When it comes to social media, the number one fastest growing way to get more clients has become the email subscriber lists. There are so many people competing for real estate on social media platforms that it has become increasingly difficult to be seen. So why not market to the people who want to hear from you? Why not market to your exact target market? Even a small email subscriber list can generate you more business than trying to market to the masses on social media.

2.       Local workshops. People love being educated, which is why courses are become extremely lucrative. Courses take a lot of time and energy to develop, market and maintain and although they work great for some designers if you prefer to generate local business then create a workshop for your target market. Local workshops are a great way to get in front of a lot of potential clients and be able to tell them about yourself and teach them something they can do in their own home.

3.       Video. Everyone wants to see you, get to know you and watch you. Yes, we’ve become a society of voyeurs and reality tv is influencing the way people conduct business. Create videos about before and after projects, shopping for décor, working with contractors, working with the clients … whatever you are comfortable with, start sharing videos.

4.       Thinking of you cards. I know a lot of people send holiday cards to their past clients, if you aren’t doing this you should consider it. It’s a great way to drum up more business from them. They see your card and think … I need to hire them to do my kitchen, or whatever it is. If you don’t send holiday cards you might consider a thinking of you type card that you send a year or two after you’ve worked with them. Staying in front of people is how you get them to hire you again and some say repeat clients are the best clients.

5.       New packages. Look back on the last few years of your business, is there a service or package that was far more popular than others? Are there a few services you offer that clients no longer ask for? Refresh your offers to reflect what your clients are asking for today. Also consider offering new services that align with your new goals for the year. Perhaps you want to include e-design, redesign or staging into your business for the new year.

Whatever you decide to do for 2020 you need to be thinking of it now. Write down your goals, update your website and social media and get ready for the best year ever … it’s only 21 days away!

Happy Holidays, Merry Christmas & Happy New Year! I wish you the most amazing end to 2019 and the most exciting beginning to 2020!

XX, Danae