Create Your Own Subscription Box
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Subscription boxes are fun and they are popping up everywhere! People love a surprise in the mail every now and then so how can interior designers cash in on this popular sales technique?
Create an interior design subscription box that your clients or prospects can order. Use this box as your marketing as well, this is especially a great way for e-designers to promote their services as they can be used by anyone anywhere!
So how do you start a subscription box service?
First think of a great idea. Who are your customers? Who is your competition? What is your niche? What is your brand? If your niche is farmhouse than do a monthly curated box of farmhouse style accents. If your style is coastal then come up with a coastal box. You can curate a box for any style. Need ideas for what to put in the box?
1. Candles
2. Place mats
3. Pictures
4. Small vases
5. Kitchen hand towels
6. Cloth napkins
7. Coasters
8. Old books
9. Small décor items
10. Decorative fillers like pine cones, sea shells, rocks … whatever relates to your style
11. Marketing materials – your business card, maybe a monthly How To guide – How To Style a Coffee Table, How to Style a Master Bed, etc. Also include coupons for your services.
Figure out your price point. How much do you think your target market is willing to spend per box per month? Home décor boxes typically run anywhere from $29.99 to $59.99 per month.
Build a prototype. Once you’ve come up with ideas to put in the box and your price point, it’s time to build a prototype. Most boxes offer 4-6 items per box. You’ll need to come up with vendors, a box, marketing materials, the items in the box, etc. A lot of businesses build a prototype, market it, start getting orders and then build the rest of their business.
Marketing. You’ll need to create a website for your new business or add this site to your existing interior design site. Once the site is up, start marketing on social media.
Ship your boxes! Ship your items to your customers and listen to their feedback. You want to build the best box for them and the great thing about a subscription boxes is that it’s a new box every month, so you have the opportunity to switch up the box as needed.
I realize this is a high-level overview of starting a subscription box business. if you’d like more information please see the article at Cratejoy in the link below.
https://www.cratejoy.com/sell/guides/how-to-start-a-subscription-box/
Cratejoy is sort of like the Etsy of the subscription box world. You can sell your subscription boxes on Cratejoy for more marketing exposure.
Just remember - do your market research. There are several home décor boxes out there already. See which ones are the most popular and why? Is there a hole in the market? Is there something else people are asking for and aren’t receiving?
Have fun with your box. Building a subscription box service could be a really fun venture!
XX, Danae