How to Create an Engaging IGTV Channel

We keep hearing that video is where it’s at and I intend on doing video for my business but I just haven’t gotten there yet. In the meantime, I’ve been doing research and wanted to share with you what I learned about creating your own channel on Instagram.

Posting videos on Instagram is a great way to build engagement, collaborate with influencers and improve your Instagram marketing strategy.

If you aren’t familiar with IGTV it’s a long-form video channel accessible from Instagram. The feature was launched in 2018 and it gives brands the opportunity to make videos longer than typical Stories posts.

So, whether your video is 10 minutes or 1 hour long, IGTV is a great platform to share them. You can even create a series of videos to be released on a consistent basis weather it’s weekly, monthly, etc.

All you have to do is upload your video to your Instagram account. Are you interested in creating videos but are stuck on what content to provide?

1.       You can create tutorials on DIY projects, how to style a piece of furniture or entire room, how to measure a room, any how-to is great. Think about what your clients are always asking you … what size of rug to get, how to hang artwork, how to hang window treatments, etc. Any of these would make a great video.

2.       Take your clients and target market behind the scenes. Video ongoing projects, shopping trips to choose and purchase materials, job site visits, etc.

3.       Host a Q & A session. Similar to the how-to videos, host a video series were you just answer the most popular questions from your followers.

4.       Host a talk show and interview industry leaders and industry partners. Depending on your location and COVID restrictions, this one may be a bit more difficult during this time unless you do a virtual talk show with your guests.

Once you have your videos created and posted to your Instagram or IGTV account be sure to cross promote them. Add your video link to your Twitter, Facebook and e-mail newsletter.

Make sure your video has a hook. People scroll very quickly through their feeds and you want to grab their attention. In your video, be sure to answer the following questions:

1.       What is this video about?

2.       Why should you keep watching?

3.       Optional: Who is this video for?

4.       Optional: How long will it be?

Also, use relevant hashtags in your description. Use your brand colors and make sure your video is longer than what should be in an Instagram story.

For way more detailed information on How to Create an Engaging IGTV channel, please visit https://blog.hootsuite.com/instagram-tv/

Stay safe & healthy!

XX, Danae