Passive Income for Interior Designers: Website Ads

If you're an interior designer looking for additional revenue streams, displaying ads on your website that are specifically tailored to your niche can be a profitable opportunity. In this post, we will explain how interior designers can monetize their websites by showcasing relevant ads, opening up the opportunity for a new stream of passive income. Here are the steps to take to create a revenue stream using website ads for interior designers:

1. Create a website or blog. The first step is to create a website or blog that showcases your interior design skills and attracts visitors interested in home decor. Additionally, you will want to build your audience by promoting your website on social media and creating an email list. It’s important that you create a blog or website that is authentic to you.

2. Choose an ad network. Choose an ad network that's relevant to your niche, such as AdSense for Home and Garden, Google AdSense, AdThrive, Mediavine or Houzz Ads. Which ad provider you choose may depend on how many visits your website receives each month. These networks will provide you with ads that are relevant to your audience.

3. Place ads on your website. Once you've signed up for an ad network, place the ads on your website. This can be done by adding the ad code to your website's header, sidebar, or footer. Try to choose ads that blend well with your brand so that they feel like a natural part of your website.

4. Drive traffic to your website. To increase your passive income from ads, you'll need to drive traffic to your website. You can do this by creating high-quality content, optimizing your website for search engines, and promoting your website on social media.

5. Monitor the performance of your ads. Keep track of how your ads are performing by using the analytics tools provided by your ad network. This will help you determine which ads are working well and which ones need to be tweaked.

6. Optimize your ads. To maximize your earnings, you can experiment with different ad formats, placements, and networks. This will help you find the best combination of ads for your audience and website. When you make updates to your website, you may need to make changes to your ads to keep a cohesive feel to your site.

Remember that building another stream of income from ads takes time, trial and error, and patience. However, by creating valuable content and optimizing your ads, you can turn your interior design website or blog into a profitable source of passive income.

xx, Danae

Passive Income for Interior Designers: Digital Downloads (Part 2)

If you’re hesitant to start creating digital downloads that require writing like eBooks and how-to guides, there’s good news - you can turn design work that you’re already doing into digital downloads. 

Mood Boards 

Mood boards are a great idea for interior designers to create passive income because they can help attract clients and showcase their design skills. There’s the added bonus of being able to include affiliate links which allow designers to get a commission if a customer buys one of their product recommendations. Here are some reasons why mood boards are a great passive income option for interior designers:

1. Attract new clients: Mood boards can serve as a visual representation of a designer's style. By creating original, captivating, and well-curated mood boards, designers can attract potential clients who are looking for a specific style or aesthetic for their space. This is a perfect option for designers who have a sought-after style.

2. Showcase design skills: Mood boards allow designers to showcase their design skills and creativity, which can help them stand out in a competitive market. By creating beautiful and unique mood boards, designers can demonstrate their ability to transform a space and create a cohesive design concept.

Floor Plans

Interior designers can also sell floor plans to generate another stream of income. Here are some reasons why selling floor plans can be a great source of passive income:

1. Attract a wider audience: While some clients may prefer to work directly with a designer, selling floor plans can attract a wider audience of individuals who may not have the budget or desire to hire a designer for a full project. By creating and selling floor plans online, designers can reach a wider audience and generate income from individuals who are interested in going with their own design ideas.

2. Showcase expertise in a specific niche: Designers can specialize in a specific type of space, such as kitchens and bathrooms or studio apartments, and create floor plans that cater to that specific niche. By doing so, designers can demonstrate their expertise in that area and draw in clients who are specifically looking for that type of design.

Create Your Own or Hire a VDA

As a designer you may already have your own mood board templates prepared that you could easily convert into a digital download for customers. If not, this is a task that could be delegated to a design assistant that is proficient in Canva, Adobe Illustrator, or Photoshop. 

Creating a passive income stream can supplement a designer's income from client work. By creating and selling digital products, designers can earn ongoing income without the need for ongoing client work or project management. This can be especially valuable during slower periods or when taking time off for personal reasons. Creating digital downloads requires work upfront but pays off over the long term.

xx, Danae

Lights, Camera, Conversation: How Video Marketing Can Drive Your Interior Design Business

Do you remember when Instagram was solely for photos? Then came the advent of videos, and the TikTok revolution. The trend is clear: people crave videos that are short, engaging, and informative. Perhaps you already share snippets of your projects on Instagram stories, but are you leveraging video marketing to its full potential? Let’s explore the benefits of video marketing for your interior design studio, and how it can help you achieve your business goals.

Showcase Your Best Work

Incorporating videos into your marketing strategy enables you to lead potential clients on a tour of your company and services, highlighting the aspects that you most want them to see. Instead of leaving them to navigate your website aimlessly, you have a golden opportunity to present your design studio in an engaging and immersive manner.

Personalize Your Brand

Videos also give you the chance to introduce yourself and put a friendly face to your name. It creates a great first impression and adds a surprisingly rare human touch. It helps viewers to feel like they know you and builds trust, making you feel like a real person they would like to work with. See it for yourself and check out my welcome video on my home page!

Educate Your Audience

By using videos, you can engage with your audience and provide them with information about your interior design services, the design process, and the advantages of working with your studio. In addition, this helps you to attract the right type of clients who are genuinely interested in working with you and are more likely to seek further details if they perceive a good match.

Amplify Your Reach

Video content is more likely to be shared on social media than any other type of content. This means that by creating high-quality videos, you can increase your reach and engagement across social media platforms such as Instagram, Facebook, TikTok, and YouTube. Not only can this help to attract new clients, but it can also help to create a buzz around your brand and generate more interest in your services.

Improve Brand Recall

Video marketing is all about creating a memorable experience for your audience. By using dynamic visuals, music, and storytelling, you can create a video that resonates with your audience emotionally and leaves a lasting impression. This can help to keep your brand top of mind for potential clients and make them more likely to choose your studio over others when it comes time to hire an interior designer.

If you're wondering what kind of content you can include in your videos, here are some ideas to get you started:

• A welcome or introductory video

• Video tours of your completed projects with before-and-afters

• Behind the scenes of your projects and studio life

• Design tips and tricks offering value and establishing authority

• Q&A sessions with questions from followers

• Client testimonials

Of course, creating high-quality videos can be time-consuming and require a certain level of experience and skill. That’s where we can help. Our virtual design assistant team includes members with expertise in creating engaging, visually stunning videos that capture the essence of your interior design studio. Whether you need a brand video to introduce your business (like mine!), a portfolio video to highlight your best work or a behind-the-scenes look at your design process, we can match you with an assistant who can help bring your vision to life.

xx, Danae 

Passive Income for Interior Designers: Course Creation

Interior designers have a wealth of knowledge and expertise that can be shared with others. One way to do this while also generating passive income is by creating online courses. By creating courses, designers can reach a wider audience and establish themselves as an authority in the field of interior design. Plus, courses provide a great opportunity to earn money while helping others learn valuable skills. In this blog post, we'll explore the benefits of creating courses for an interior designer. 

Generate Passive Income 

After selecting a platform that supports the creation and distribution of courses such as YouTube, Skillshare or Teachable, designers can upload their videos to these sites and earn a commission for views or minutes watched of their course. If the designer has created a comprehensive learning experience that includes video lectures and thorough course materials there’s no doubt the designer will earn royalties throughout the month. 

Establish Authority in the Field of Interior Design 

Interior designers can use courses to show their skills and knowledge of the industry. This can help them gain a following and build credibility. Whether the designer chooses to create their course for homeowners or aspiring interior designers, it’s a perfect way to showcase their expertise. 

Reach a Wider Audience 

Courses allow interior designers to reach a global audience, meaning that anyone with an internet connection can access their course. Additionally, many people are unable to attend in person classes due to work or family commitments, making online courses an appealing option for those who want to learn on their own schedule. By offering courses that can be taken at any time, interior designers can appeal to a broader audience who might not have been able to participate otherwise. 

Expand Business Opportunities

Creating courses can also lead to new business opportunities. Interior designers who create courses can attract new clients who are interested in their services, and they can also offer additional services such as one-on-one coaching or consulting.

Tips for Creating a Course 

1. Decide on your target audience. Decide on who you want to teach, what their skill level is, and what they want to learn. This will help you create a course that meets their needs. 

2. Create a course outline. Your outline should include key concepts, learning objectives, and course materials such as videos, presentation slides, activities, and quizzes. 

3. Choose a platform. There are many platforms available to upload your course to, with different pros and cons. The key is to find one that fits your budget and technical skills. Skillshare, Udemy, and Coursera are popular course sites and people also use YouTube. 

4. Create exceptional content. You want your course to stand out and you can do this by creating high-quality content like videos, worksheets, quizzes and showing real-life scenarios to engage and educate your students. 

5. Market your course. It’s important to get your audience excited about your course. You can do this by promoting your course on social media, in Facebook groups, on LinkedIn, and contributing to a publication or podcast where you can mention your new course.  

In conclusion, creating courses is an excellent way for interior designers to share their expertise and create another stream of income. Whether you're just starting out or are an experienced interior designer, creating courses is a great way to share your knowledge and expand your business.

xx, Danae 

Passive Income for Interior Designers: Affiliate Marketing

Interior designers with a strong online presence or who have a very specific niche are very well-suited for using affiliate marketing to create a stream of passive income. Affiliate marketing works by a company providing a commission to a designer who has successfully promoted their product. A simple way to use affiliate marketing is through shoppable mood boards or creating a shop with affiliate links on your website.

How Interior Designers Can Get Started with Affiliate Marketing

1. Identify products that you are using in your projects or recommending regularly to clients.

2. Research affiliate marketing programs offered by those brands and companies. Many companies offer a way to earn a commission if a client purchases a product from your recommendation.

3. Apply to be an affiliate marketer. Once approved, the designer can begin to promote their favorite products on social media, through blog posts or newsletters, or by creating shoppable mood boards.

4. When someone purchases through the designer’s affiliate link, the interior designer earns a commission.

By using affiliate marketing, interior designers can earn passive income without having to actively sell their favorite products. However, it's strongly advised to disclose affiliate links and be transparent about any financial incentives involved to maintain trust with your audience and clients.

Benefits of Using Affiliate Marketing to Create Passive Income

It’s low-risk: Getting started with affiliate marketing doesn’t require much upfront investment as joining an affiliate marketing program is usually free and promoting the items can be done on social media or a designer’s website.

It’s hassle-free: The designer is not responsible for any shipping responsibilities or keeping inventory.

It’s a way to gain exposure to new brands and products: By partnering with reputable companies, interior designers can be the first to know of new products.

It helps create additional income streams: Affiliate marketing allows designers to create passive income while still focusing on their main services.

Tips for Successful Affiliate Marketing

Choose relevant products that align with the designer’s brand and their target audience: For example, an interior designer who focuses on sustainable design would benefit from promoting products from brands that are eco-friendly. Well-received promotions will result in higher conversion rates.

Create high-quality content to promote products in a natural way: A carefully-curated shoppable mood board that compliments the designer’s brand can be promoted on social media or blog posts to show clients what products they are loving at the moment.

Be transparent about affiliate links: This can be done by mentioning that a link is an affiliate link or by using hashtags like #ad or #affiliate when posting on social media.

Where to Get Started

There are many sites for interior designers to get started as an affiliate marketer. You may have heard of some, such as Side Door and RewardStyle. Or you may not know that sites you’re already using, like Wayfair and Amazon, have affiliate programs. The most important aspect is finding a company that aligns with your brand and target audience.

In short, any interior designer who is interested in creating additional income streams and has an online platform and audience can potentially benefit from affiliate marketing.

xx, Danae

Six Simple, Yet Highly Effective Ideas for Virtual Team Building

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Are you an interior designer with remote employees or outsourcing collaborators? Then you know how challenging it can be to maintain open communication and build a sense of camaraderie while juggling everything else. While the idea of team-building can elicit mixed reactions, it's a worthwhile and sorely underestimated investment for any business owner. By fostering connections between team members, you can deepen their bonds and improve communication, leading to better work performance, productivity, and job satisfaction.

The good news is that virtual team-building exercises don’t have to be complicated, time-consuming, or necessarily cost you a penny. From simple check-ins to team games, you can build a stronger and happier team. Here are some easy ideas to get started.

1. Master your online platforms and software. To create a strong sense of community and effective communication in a virtual team, it's important to make the most of an online platform like Slack, Asana, or Trello. These platforms provide a space for colleagues to interact, share ideas, and collaborate seamlessly. Knowing your way around your video conferencing platform of choice, such as Zoom or Google Meet, is essential, as features like screen sharing, breakout rooms, whiteboards, and remote control are indispensable tools for virtual communication.

2. Set regular team meetings. By scheduling regular company-wide communication, you can create a welcoming environment that encourages everyone to share their thoughts and ideas. These meetings help to keep everyone informed, ensure that short and long-term goals are within sight, and give everyone a voice. To make the meetings more engaging, consider starting by having each person share their "high" and "low" of the week, whether it be work-related or not. Alternatively, you can kick off team meetings with an icebreaker question to get everyone thinking and interacting, such as “If you were alone in a dark cabin, with only one match and a lamp, a fireplace, and a candle to choose from, which would you light first?”

3. Welcome feedback. While team meetings can be a great forum for sharing ideas, they may not be the best place for constructive criticism. To encourage honest feedback, consider setting up a virtual “suggestion box” for anonymous submissions, and commit to reading and addressing them once a month. Additionally, taking the time to check in with each team member individually can provide valuable insights and allow for open discussion on what's working well and areas that could be improved. Even though you have the final say in your own business, being receptive to your team's feedback can be incredibly valuable.

4. Celebrate the wins. It's easy to get caught up in the momentum of completing tasks and immediately move on to the next one. But taking a beat to celebrate big milestones (completing an important project) or small successes (finding a creative solution to a design conundrum) boosts morale and pumps the team up to keep going. Whether it’s a quick shout-out in a team meeting or an Uber Eats gift card for a job well done, the gesture goes a long way. When team members feel appreciated and united, their performance tends to improve, so it’s truly a win-win.

5. Play online games together. One great way to encourage team bonding is by playing online games together, especially those that require collaboration and communication skills. Set a time limit beforehand and inform your team about it, so that no one gets stressed about time constraints and can organize their workday accordingly. Then it’s time to have fun! Here are some options:

• "Can You Hear Me Now?" is a virtual game that requires excellent communication skills and collaboration. One team member becomes the speaker, and the others are artists. The speaker must describe a randomly generated image using only geometric shapes, and the artists must draw it and then share their masterpieces. The game is not only fun but also teaches the importance of effective communication in a remote team setting.

• Pancakes vs Waffles is a decision-making discussion game that encourages team members to share their values. In each round, the team must choose between two options (such as Pancakes vs Waffles), with one being eliminated each time. The game starts with a simple choice and gradually becomes more personal as new options are added. The game mechanics are helpful for virtual team building because they create a low-stakes environment for sharing personal values.

• There are infinite online games that you can play with your remote team, whether competing in groups or individually. Online trivia, quizzes, and games are a great way to spark enthusiasm. Some fantastic free options are Words with Friends, Scattergories, Skribbl (like Pictionary), TypingTest, or even Geoguessr. If you use Slack, you probably already know about their own game apps. Why not create a “Guess Who” quiz on Kahoot with fun facts about you and your team members? There are also paid platforms designed specifically for team-building experiences, such as QuizBreaker or TriviaMaker.

6. Spend time together offline.

If it's feasible within your company's budget and team members’ travel abilities, consider renting a property that can accommodate everyone and planning a fun itinerary with both group sessions and activities. Make sure to leave enough free time for spontaneous deep conversations that can really strengthen your team bonds. Otherwise, meeting to attend industry events together is a great way to keep up with design trends and also bond and learn as a team.

As you can see, when it comes to team-building activities, there are endless options to choose from. From team meetings to virtual games, the most important thing is to create an environment that fosters open dialogue, collaboration, and enjoyment among your team members–yourself included–who are the driving force behind your company's success. Not only will it add some joy and insight into your work day, but investing in your team today will reap high returns for your company. So why not start planning a team-building activity today and watch your team thrive?

xx, Danae

Passive Income for Interior Designers: YouTube

A perfect passive income option for designers who also enjoy public speaking and have confidence in front of a camera is creating a YouTube channel. The amount of ideas for interior design video content is endless and it could be a fun way to create another stream of income.

YouTube Video Ideas 

1. Decorating Tips + Tricks: Viewers would love to see how designers decorate different spaces around their home, such as a bookshelf, a reading corner, or the fireplace mantel. Interior designers can also show how they create cohesive color schemes and choose different patterns that work together. If you have a niche aesthetic, this could be a great way to show viewers how to pick different design items and why.

2. Behind-The-Scenes Look: Taking viewers behind the scenes of a project, from showing how to create a mood board to creating renders for the project and the big final reveal is a great idea for a YouTube video or even a series of videos. Showing the professional process is really interesting for viewers and potential clients. Designers can showcase how they keep their client’s interests and desires in mind while bringing their vision to life. 

3. Q & A Video: If you are getting direct messages on social media, a perfect way to answer those questions is through a YouTube video. Questions could vary from being about the design process, how-to questions, or even just about your professional background. This is a personable way to let viewers and potential clients get to know you. 

4. Design Challenges: Choosing to tackle a realistic design challenge like creating a furniture plan for a studio apartment or decorating a space with a limited budget is a fun way for designers to get creative and showcase how they take on challenging projects. Even more, it’s inspiring for people watching who may be facing those challenges themselves. 

 How To Use YouTube to Create Passive Income 

To get started on YouTube, interior designers should create a YouTube channel where they can create content dedicated to interior design. YouTube provides a monetization feature that allows content creators to earn money through advertising revenue. To be eligible for monetization, a channel must have at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Paired with additional affiliate marketing and sponsored products, this could create a substantial additional revenue stream. 

A key tip for anyone getting started with YouTube is to stay consistent. An audience doesn’t grow exponentially overnight. It’s about consistently creating quality content and truly enjoying the process. A major perk of YouTube is letting people get to know the real you, the face behind the brand, and why you’re passionate about interior design. 

xx, Danae

6 Clever & Stylish Pet-Friendly Interior Design Options

With 44.5% of U.S. households owning dogs and 29% owning cats, it's clear that designing a home to accommodate furry family members is just as important as considering other project needs. While it may present some challenges, there are plenty of solutions that allow you to prioritize style without compromising on functionality. Here are some of my favorite clever solutions:

Choose Materials Carefully

Consider durability, scratch-resistance, and ease of cleaning when choosing materials for a pet-friendly space. Leather and performance fabrics are good options, while silk or velvet should be avoided. Hardwood floors, tile, and vinyl are easy to clean and resistant to scratches. For carpet lovers, a low-pile or indoor/outdoor rug is the way to go.

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Consider Built-Ins

Built-in solutions like food and water bowls in the kitchen or a large laundry sink that doubles as a pet bath can provide a seamless integration of pet needs into the home's design. If you are going the custom-made route, the possibilities are limitless, like this door with a secret opening for a cat to pass through!

Source Dual-Purpose Pieces

Another way to blend pets' needs into the household is to find furniture that serves multiple purposes. Look for innovative storage furniture that can hide crates or even litter boxes. Toys can be tucked away inside a decorative basket where the pet can always find them.

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Pick a Stylish Bed

Luckily, there are many stylish pet beds on the market that can match the overall aesthetic of the home. From cute seagrass beds to mini sofas that look just as good as your full-size one, there are plenty of options to choose from.

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Add Aesthetic Accessories

It's getting easier to find pet accessories that don't stick out in an otherwise beautifully designed home. From cat scratching posts to neutral tug toys, you can find solutions that make everyone happy.

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Bring In Non-Toxic Plants

While adding some greenery to a home can be a nice touch, it's important to make sure that any plants are non-toxic to pets. Some safe options for both cats and dogs include boston ferns, spider plants, and money trees.

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Happy Designing!

xx, Danae

Passive Income For Interior Designers: Digital Downloads (Part 1)

Do you have any tasks that you feel like you’re doing over and over and that you’d like to streamline? Well this task could create a great opportunity for passive income which would create another stream of income for your business.

With passive income, you do work upfront (in this case, it may even be work you are already doing), and earn over time with minimal maintenance. This can provide you with greater financial stability and freedom, as well as the potential to increase your overall income and build wealth over time. A great option for designers to create passive income is through digital downloads. There are many different types of digital downloads you can create easily once and then sell for years.

Here are some ideas for digital downloads:

How-To Guides & Templates

Maybe you feel like you’re constantly getting asked the same questions about paint colors, accent walls, or art ideas.  Moreover, this is a topic that you could explain in your sleep. A great option to convert this into passive income would be to create a how-to guide or template for clients to download from your website – a win win for you and the buyer as they get your professional design expertise and you get paid for it without doing repetitive work. Another great benefit of guides like these is that you can create more than one! 

A simple way to get started with this is to write down common client questions that you feel you’re answering repeatedly or are getting asked on social media. If you have a niche that you are known for you could create a “Getting Start Guide” for clients who are curious about working with you. An even simpler version would be to produce a template with images and graphics on your topic, like how to create the perfect accent wall for example. Selling guides and templates with simple graphics that showcase your expertise is a perfect way to get started with digital downloads.

eBooks

eBooks are another great way to make passive income with your design expertise for clients who like more DIY type projects. An in depth book that could help customers with a bathroom refresh, picking paint colors, decorating for a rental, or how to Feng Shui their space are examples of successful ebooks on the market. Similar to a how-to guide, they get a lot of expert design knowledge and you don't have to do anything but the initial set up.

Where to Sell Digital Downloads

With strong marketing your digital downloads could bring in quite a bit of revenue. There are many places you can post your downloads to be purchased, the first one being your own website. As clients are already browsing your services, having a shop on your site with digital downloads that answer their design questions could be a quick way for you to make some passive income. You could also create an Etsy or Shopify account to sell your products. That way whenever you receive a DM asking a simple design question, you can let the inquirer know that you have created an entire guide that answers all of their questions.

Passive income can take some effort and investment to set up initially, but once you have established your sources of passive income, they can continue to generate income for you over the long term with minimal ongoing effort required.

Let us know if we can help! We’ve got VDA’s on the team that love helping designers create passive income streams. More in this series to come!

 xx, Danae

Top 9 Podcasts for Interior Designers

The thing about being an interior designer is that your work is never truly done, even after a project is completed. Staying current with the latest trends and networking with other industry professionals to share insights can be challenging, especially when time or energy is in short supply. And if you’re a solo entrepreneur, it can be a lonely road at times.

Luckily, there's something that can help with all of that: listening to a podcast. Whether you're on your morning walk or driving to a job site, podcasts provide a convenient way to relax and soak up knowledge from others in the field. With so many options out there, I've compiled a list of some picks, covering a range of topics from interior design to entrepreneurship and lifestyle. So keep your headphones handy and check out these design podcasts!

A quick note: Many of these podcasts are also available on their own website or other platforms such as Audible or iHeartRadio!

A Well-Designed Business

Hosted by LuAnn Nigara. EVERYONE KNOWS LUANN. Anyone who has ever asked me what podcast I recommend to help you grow a profitable and successful business … I tell them to listen to this podcast. I’ve learned a tremendous amount that has helped me grow Elite Design Assistants and I’m not a designer but an industry partner. Whether you are a new or seasoned designer, this podcast is excellent for continued education on best practices in the interior design industry. And if you are a craving more podcasts there are several more below!

Listen: The #1 Rated Interior Design Business Podcast - A Well-Designed Business® (luannnigara.com)

Monocle on Design

Hosted by Monocle's design editor, Nolan Giles, this podcast covers everything from architecture and furniture to product design and urban planning. Each episode features interviews with some of the most influential designers, thinkers, and innovators in the industry, providing valuable insights and perspectives on the latest trends and issues facing our field.

Listen: Spotify | Apple Podcasts

Design Time

While the most recent episode aired in December 2022, there is still a treasure trove of industry insight from the likes of Kelly Wearstler and Jonathan Adler. Hosted by the editors of Domino magazine, this podcast promises tricks and strategies for interior design and lifestyle, too!

Listen: Spotify | Apple Podcasts

Dark House

If you're looking for something thrilling to spice up your podcast queue, Dark House is a fascinating mashup of interior design, true crime, and even a bit of the paranormal. With guest interviews featuring authors, set designers, psychic mediums, and paranormal investigators, Dark House delves into the dark and mysterious histories behind a few of the most beautiful yet infamous homes around.

Listen: Spotify | Apple Podcasts

The Modern House

As an interior designer, you'll appreciate how this podcast features chats with not only interior designers, but also architects, fashion designers, editors, and other inspiring professionals with their own fresh takes. From discussing the latest trends in modern design to exploring the relationship between architecture and nature, this podcast is sure to inspire your own work.

Listen: Spotify | Apple Podcasts

Chairish

This podcast features interviews with a range of experts, including designers, influencers, and entrepreneurs. They share insights on the latest trends, best practices for running an interior design business, and how to navigate the world of online design. With practical tips and advice from seasoned professionals, Chairish is an excellent resource for those looking to stay on top of their game and take their businesses to the next level.

Listen: Spotify | Apple Podcasts

How to Decorate

As its name would suggest, this podcast features candid conversations with designers and industry professionals who share their tips and tricks for tackling a wide range of decorating challenges, from selecting paint colors to creating a cohesive design scheme. With a friendly and accessible approach, How to Decorate provides practical advice and inspiration for designers at all levels.

Listen: Spotify | Apple Podcasts

The Interior Design Business

Here is a monthly podcast from out of the UK, but you can benefit from a wealth of practical advice that applies to interior designers universally. Listen to practitioners and educators talk about topics like sustainability, home staging, and getting your business off the ground.

Listen: Spotify | Apple Podcasts

Clever

Here is a great resource for fellow interior designers looking to stay inspired and connected to the broader design community. Hosted by designer Amy Devers, "Clever" features interviews with leading designers, artists, and creatives from around the world. The podcast provides a fun and engaging platform for these creatives to share their unique perspectives and experiences on design, entrepreneurship, and creativity.

Listen: Spotify | Apple Podcasts

The Interior Collective

Looking for a fun and informative podcast that's all about the business of beautiful living? Then you'll definitely want to check out The Interior Collective. Hosted by Anastasia Casey from IDCO Studio, this podcast brings together some of the most influential names in the industry, including Shea McGee, Clara Jung, and Amber Lewis, to provide you with actionable advice that you can use to take your own practice to the next level.

Listen: Spotify | Apple Podcasts

If you haven't already joined the podcast wave, you’re about to find out that not only are they incredibly informative, but they're also incredibly addictive! Keep in mind that these are just the tip of the iceberg, and there are many more great design podcasts out there. So, take some time to explore and discover new podcasts to keep your design knowledge fresh and stay up-to-date with the latest industry trends. Happy listening!

xx, Danae

P.S. I have been on a few podcasts throughout the year. Check them out and let me know what you think!

• Creative Genius Podcast: Outsourcing Virtual Assistants with Danae Branson

• Business of Design Podcast: Episode 386 | Outsource It with Danae Branson

• Quiet Wealth Podcast - Episode 122: Launching a Virtual Design Business with Danae Branson

• The Business of Beautiful Spaces Podcast: Episode 49 - Let's Talk About Outsourcing Your Interior Design Tasks with Elite Design Assistants

Attract the Clients You Want with Your Brand Identity

As an interior designer, you already know how crucial it is to create a space that speaks to our clients' personalities and accommodates their needs. But, to attract the right clients and provide an outstanding experience from the very beginning, a solid brand identity is key. When it comes to standing out in a sea of competitors, the "face" you show the world is everything. So, let's dive into what makes up your brand identity and discover ways to make it shine!

What is your brand identity?

A brand identity is essentially the personality, visual style, and voice of your interior design business that communicates who you are, what you stand for, and what sets you apart from the competition. And all of these elements are best compiled in a brand book, which becomes the ultimate guide for your team.

Identifying Your Target Client

Before you can create a brand identity that resonates with your target client, you need to have a clear understanding of who they are. Think about who you would enjoy working with and feel fulfilled helping. How old are they, or what life stage are they in? What income level or budget do they have? What are their values, and what’s their lifestyle like? And what are their pain points? Use this information to create a detailed client persona that you will keep in mind, as they are the inspiration behind every aspect of your brand identity.

Defining Your Unique Selling Proposition

Your USP is what sets you apart from the competition and makes you the obvious choice for potential clients. To define your USP, start by identifying what makes you different from other interior designers in your area. This could be a specific design style, a unique approach to client communication, or a focus on a niche like sustainability or wellness. Once you've identified your unique strengths, use them to create a clear and compelling message that communicates why you're the best choice for clients who share your values and appreciate your expertise.

Creating Your Visual Brand Elements

Your brand elements or brand assets typically consist of the visual and design components that make up the brand's look and feel, which are used consistently across all marketing and communication channels to create a recognizable and cohesive brand presence. This includes your logo design (and its variations), color palette, typography, iconography, patterns or textures, layout templates, and usage guidelines for all of the above. Work with a talented graphic designer to create a cohesive and memorable visual identity.

Establishing Your Voice

A clear and consistent brand voice is crucial for creating a strong and memorable brand identity that resonates with your target audience. Your brand voice is the tone, personality, and language you use in all of your written communications, from your website and social media to your newsletters and client communications. To define your brand voice, brainstorm the words and phrases that would best resonate with your ideal client and use them consistently. 

Building the Online Experience

From your social media to your website, the content you present–and the way you present it–all sends a message about your company. So make sure it delivers the right sensations, such as luxury, sophistication, or approachability, depending on your brand personality. Pay attention to website templates and click paths that will affect how potential clients perceive your company through their user experience. Consider hiring a web designer to help you create a tasteful and strategic website that showcases your brand identity.

Using Targeted Advertising

If you want to get your business in front of the right people, targeted advertising is a great way to do it. Social media platforms like Facebook and Instagram offer ways to advertise directly to your ideal clients. By creating ads that are consistent with your brand identity and visually appealing, you'll be able to grab the attention of the people you want to work with. So, take advantage of these advertising tools and put your business where it needs to be!

Researching Like-Minded Brands

When it comes to building a strong brand identity, you don't have to limit yourself to the interior design industry. There are plenty of other companies out there that can inspire you, from fashion to technology. Look for brands that share your values and personality and see how they express themselves visually and through messaging. This can help you create a brand identity that stands out from the rest and feels uniquely you.

Measuring Your Success

Just like you're always tweaking your business, don't forget to keep an eye on how your brand is doing. Make some specific goals and benchmarks to help you keep track of how well your branding is working. That could mean checking website traffic, how many people are engaging with you on social media, or how many customer referrals you're getting. When you have a good handle on how your brand is performing, you can keep it in tune with your audience and keep your business growing.

You've just had a quick glimpse into the vast world of brand identity, but there's still so much to explore. As a designer, you already possess some talents that are useful in creating a brand identity, but don't be shy to get some expert help from graphic design and marketing professionals to ensure that every aspect of your brand stands out. By developing an outstanding brand identity for your interior design business and sharing it with your team, you'll become a magnet for your perfect clients and projects!

xx, Danae

Streamline Your Interior Design Business Finances with Vergo

If you own an interior design business, you know all too well that your work entails so much more than designing. We’re always on the hunt for new resources that make our lives easier and make our systems run more smoothly. On our radar today is Vergo, a financial platform built specifically for businesses in the home building, design, and renovation industries, and it’s backed by renowned interior designer Kelly Wearstler. I’ll break it down for you to help you decide whether it could be a good fit for your business.

Automation: You can benefit from Vergo's accounting automation tools that save you time and effort with tasks like data entry, allowing you to concentrate on your core work.

Financial Management: With Vergo, you can manage all your project finances in one place, including expenses, invoices, and purchase orders, making it easier for you to keep track of everything and stay on top of your finances.

Rewards: As a Vergo cardholder, you can earn 1.5% rewards on all spending with your Vergo credit or debit cards, making it a more rewarding alternative to traditional banks with points that are harder to redeem. You can enjoy the benefits of using your card while saving money on your purchases.

Integration: Vergo integrates with various accounting software such as QuickBooks and NetSuite, enabling you to eliminate manual uploads and streamline your bookkeeping process. This means that you can save time and reduce errors by automating your accounting process.

Trade Discounts: As an interior designer, you can take advantage of Vergo's industry perks such as trade discounts that can help you save money on purchases related to your work. This can be a valuable asset when managing your project expenses.

Scalability: Whether you have a small or large business, Vergo caters to businesses of all sizes, making it a viable option for interior designers and other professionals regardless of the size of their business. Vergo aims to grow with you as your business expands.

So how can you sign up? It’s pretty easy, as it can be done online through the Vergo website. You do need to be a registered business in the United States with a valid Tax ID or EIN. You will also need to provide some basic information about your business, such as your business name, address, and industry. Once you submit your information, a Vergo representative will contact you to verify your details and guide you through the rest of the sign-up process.

If you want to find out more about Vergo before signing up, you can also book a demo on their website to make sure it’s the right fit. Go check it out!

xx, Danae

Tips for Successful Outsourcing for Interior Designers

As an interior designer, you know that time is one of your most valuable resources. With a busy schedule, it can be challenging to manage all aspects of your business, from design to administration. That's why more and more designers are turning to outsourcing to lighten their workload and focus on their core competencies. In this article, we'll explore the benefits of outsourcing and provide tips for a successful partnership. Whether you're considering outsourcing for the first time or looking to optimize your current arrangements, this guide will help you make outsourcing work for you.

And, as many of our clients can attest, we will assist you with any of the below to help set you up for outsourcing success! If you need help with anything at all, please feel free to reach out.

Whether you're a small start-up or a large corporation, outsourcing can provide numerous benefits that can help take your business to the next level. To name a few, outsourcing:

• Provides access to specialized skills and expertise

• Increases flexibility in managing workload and meeting deadlines

• Enables you to scale your business without having to hire full-time staff

• Reduces the burden of repetitive or time-consuming tasks

• Allows you to take on more projects and grow your business

And it works wonderfully when both parties are on the same page. By providing your outsourcing collaborator or virtual design assistant with the necessary information and tools, you'll set them up for success and equip them with everything they need to work efficiently and effectively for you. This will not only save you time and money in the long run, but it will also help to establish a positive working relationship based on clear communication and mutual understanding. Here are 7 tips to ensure success when delegating tasks to another design professional.

Assess the tasks at hand.

Before beginning the outsourcing process, assess which tasks are suitable for outsourcing and which should be kept in-house. To determine which tasks to outsource, consider which tasks are most time-consuming, repetitive, or require specialized skills that may not be available in-house. Once you've determined which tasks to outsource, create a budget for those tasks to help you plan and prioritize.

Establish procedures.

To prepare for outsourcing, develop your standard operating procedures (SOPs) and compile them in a company manual. This document should delineate your firm's standard internal processes, policies, and procedures, including any useful links and templates. Having these procedures documented will help your outsourcing partner to comprehend how your firm operates and give them a reference point, which ultimately takes less of your time.

Gather style samples.

Another basic element to have prepared is your branding kit, which should include your company's logo, color palette, typography, and any other visual elements that define your brand. This will help your outsourcing partner to create designs that align with your brand and maintain a consistent visual identity. Providing AutoCAD samples, design style guides, and project briefs will also help them adapt their work to your aesthetic–and technical–style.

Set up your project management platform.

To effectively communicate with your outsourcing partner, it is enormously helpful to use a project management software or platform, such as Asana or Trello, which you can use to communicate, track progress, and assign tasks. This way, you can manage your team's workload and stay on top of deadlines.

When you’re ready to brief your collaborator, here are some additional tips to ensure that the hand-off goes smoothly.

Talk big picture.

Share a brief overview of your business and identify your current needs (distinguishing them from potential future tasks) to ensure that your outsourcing partner understands what they will be working on right away. Additionally, communicate the time and schedule commitment that you are looking for at this time. This is also a good opportunity to let them know your preferred communication style, and what the first steps will be.

Define the scope.

When handing off a particular project or task, be sure to specify deadlines, a time limit if there is one, and the level of detail required (for example, a preliminary conceptual floor plan versus a final bid set). If possible, provide examples of similar previous work they can reference to cohere to your company’s standards. While there are a number of so-called "industry standards", the reality is that every firm is different, so the more specific you are when briefing, the better the result. If a project is being divvied up among multiple team members, let them know where their responsibilities begin and end so that they’re clear on their role, while also aware of other moving parts.

Foster open communication.

Communication is key when it comes to outsourcing. As you'll be working with people who may not be physically present, it's important to establish effective communication channels. By keeping an open dialogue, you can prevent minor queries from delaying progress. Make sure your assistant knows how and when to contact you or other team members for prompt resolution of doubts. Sharing your daily availability on a platform like Google Calendar can improve communication and efficiency. It's also helpful to schedule regular check-ins with an ongoing assistant, such as via video calls, to maintain fluid communication and benefit from mutual feedback.

Give them a heads up.

A final point to consider when outsourcing is to provide as much advance notice as possible when you anticipate a change in workload. By doing so, you not only give the assistant ample time to organize their time and resources to meet your needs but also respect their schedule and other obligations. Your assistant may also be working with other clients, and by giving them advance notice whenever possible, you are also ensuring that your projects remain a priority.

In conclusion, outsourcing can be a valuable resource for interior designers who want to grow their business and focus on what they do best. By following these tips, you'll be well on your way to a successful outsourcing partnership. So why not explore the benefits of outsourcing today and see how it can help you achieve your goals?

As always, we are happy to help! Please feel free to reach out if you need anything at all!

xx, Danae

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Exciting News!

Enrollment for the Interior Design Standard has opened back up if you’d like to sneak into the Class of Spring 2023. So if you still wish you’d done it… NOW is the time!

Join the hundreds of designers transforming their businesses.

Enrollment will officially close Thursday, April 27th at 11:59PM EST.

NEW SERVICE ALERT! Interior Designer Influencer Support

You know we are passionate about helping interior designers grow & scale their businesses in a variety of ways. As more and more interior designers are interested in creating additional income streams, we are now offering an Interior Designer Influencer Support service.

We are passionate about helping Interior Designers with an established following that would like to begin leveraging that audience for additional revenue streams as influencers. 

Here are a few large projects that we can help Interior Designers to strategize and implement.

• Brand Collaborations – The most popular way to earn income as an influencer is working directly with brands. To be successful, you’ll need a media kit, systems for tracking pitches, a way to identify correct brand contacts, lots of follow up, and finally, you will need to negotiate!

• Engagement Management – An engaged following is a loyal following! We can create a schedule and system for responding to DMs, nurturing relationships/leads, drafting responses to FAQs (automating if appropriate), converting leads, requesting collabs.

• Course Creation – Educate your audience with an online course. Launching requires careful planning. Let us help you develop course content, manage the project through development, testing, and launch.

• Digital Products – Share your design expertise with a large audience for a relatively small investment.  We can assist you with developing eBooks, e-Designs, or Design "Recipes", setting them up for sale, delivery, and creating sales funnels that establish your authority as a reputable designer and lead the customer to purchase larger ticket items.

• Blogging – We will help you develop a blueprint to build your blog! Everything from choosing a platform, setting up plugins, SEO strategy, formatting posts, image alt text, connecting an email management service, reviewing analytics, and Pinterest strategy.

• Paid Communities – Monetize your audience by providing exclusive content for your loyal followers. You may want help setting up landing pages, payment processors, strategizing content, ensuring an excellent customer experience, establishing SOPs, workflow, and all the details…that’s what we’re here for!

• Subscription Boxes – Do you have a knack for choosing décor? A subscription box is an excellent way to share your favorite items with your following, and make a profit! We assist with sourcing items, negotiating wholesale accounts, sourcing shipping supplies, setting up a sales platform, waiting lists, and launch strategy. 

• Email Implementation – An email list is crucial for direct and reliable correspondence with your audience. We are available to set up email marketing software, lead magnets and creating sales funnels for you!

HOW IT WORKS:

1. Email Elite Design Assistants and let me know you are interested in the Influencer Support service.

2. I’ll reply with more information on pricing, contracting and connect you to an expert Influencer Support VDA.

3. You and the VDA will have a conversation where you can ask any questions regarding the service to see if it’s a fit for you.

4. After that conversation all you need to do is send in the contract and you can begin working with your Influencer Support VDA.

Please let me know if you have any questions! Have a wonderful day!

xx, Danae

8 Key Ways to Incorporate Art into Your Interior Designs

Art is often lumped into the category of decoration, although some would jump to disagree. The definition of art in interior design can be blurry. But unlike most other elements in a home, art's only function is to express and evoke sensations. It can bring back memories of a family trip or spark conversation at a dinner party. It has the power to make a strong impact on the feel of a room, and it shouldn't be treated as an afterthought or mere finishing touch. Art can go a long way in adding personality, style, and emotion to a space. So let’s explore some different ways to incorporate art into your interior design.

1. Consider Personal Taste

Taste in art can be very personal and highly subjective, even more so than other styling elements, so it's important to show clients the pieces you have in mind before finalizing the selection. An image evokes different feelings for each person, so finding artwork that resonates with the client's taste and personality is crucial. Incorporating art that clients may already have can also serve as a starting point, finding pieces that complement but don't compete with their existing art. This helps to achieve a space that reflects the client's unique style and personality.

2. Take Inspiration from Art

Rather than finding art that fits into your design, you can also start with a piece to guide you. For example, if you have a colorful abstract painting with splashes of blue and rust, you could use those hues as the basis for your color palette throughout the room. Look for complementary colors in textiles, accessories, and furniture to create a cohesive look. You could also take inspiration from the shapes and textures in the artwork. If the painting features organic, flowing lines, you could incorporate soft, curved shapes in your furniture choices. Alternatively, if the piece has sharp, geometric shapes, you could choose angular furniture or accessories to echo that aesthetic.

3. Be Mindful of Scale and Placement

When it comes to displaying art, the scale and placement significantly affect the overall look and feel of a room, as well as its flow. Consider the size of the art and how it will interact with other elements in the space. For instance, a small piece of art on a large wall can appear insignificant and out of place, while a large piece of art in a small room can be overwhelming and take up too much visual space. In a living room with a tall ceiling, a large abstract painting can be positioned above a sofa, creating a focal point for the room. However, in a small entryway, a series of small framed photographs can create a gallery wall effect without overwhelming the space. A large piece of art at the end of a hallway draws the eye towards a specific area, while a series of smaller pieces can create a sense of movement and continuity throughout the space.

4. Play with Contrasting Styles

Although it's important to choose artwork that complements the overall style of a room, incorporating pieces that are unexpected or unconventional can add interest and personality to the space. For example, a minimalist space can benefit from a bold painting or a large sculpture as a statement piece. Or, you might be preserving historic elements from a home, but a standout contemporary piece can create a very cool effect.

5. Light It Up

Proper lighting can make all the difference when it comes to showcasing art in a room. To enhance the beauty of art and create an inviting atmosphere, consider installing spotlights or track lighting to highlight certain pieces. This also adds a touch of sophistication. By adjusting the angle and intensity of the light, you can create dramatic shadows and highlights, drawing the eye towards the artwork.

6. Choose the Right Frame

The right frame will complement the artwork without competing with it, and the frame's color and style should be chosen based on the artwork. For example, a simple white frame can work well with a colorful, contemporary piece, while an ornate gold frame might be more suitable for a classical painting. However, you could experiment with a more unexpected combination of styles. A framed piece of art can be hung on a wall as a fixed focal point or leaned for a more relaxed look.

7. Go Beyond Paintings

You can incorporate art into your designs in many ways, such as using wallpaper or having a  custom mural painted on a wall, in niches, or even the ceiling. Additionally, you can consider incorporating other decorative elements, such as ceramics, glass, textiles, metalwork, or sculptures, as they too are considered art and add a lot to the overall aesthetic of the room. Try creating an interesting juxtaposition by placing different types of art together.

8. Source by Budget

When it comes to purchasing art, there are many different sources to choose from, depending on the budget you’re working with. You can find unique pieces by visiting local artists or attending art fairs and galleries. Online platforms such as Saatchi Art are also great options for discovering new artists and artworks. For a more cost-effective approach, consider purchasing prints or posters from websites like Etsy or Society6.

These key points are great guidelines for your quest in incorporating art into your design, but remember that art thrives on creativity, innovation, and rule-breaking. Be bold and experiment with new and unconventional approaches to art to inject personality and character into your design. So, enjoy the process and have fun with it!

xx, Danae

Transforming Your Interior Design Business: Embracing the Virtual Model

When you first entered the world of interior design, what did you picture your day-to-day life looking like? Do you feel bogged down by the many demands of the interior design business?

With the growing popularity of virtual communication and the desire for convenience, many interior design businesses are turning to virtual-only design services as a way to cater to their clients' needs, and also to their own. This means no sourcing, project management, or ordering necessary. Instead, think services such as video call design consultations, shoppable design boards, and style guides.

If you're looking to boost your efficiency, lower your overhead costs, and expand your reach, offering online consults and virtual packages only may be the right move for you. So let’s explore the benefits and how to make the transition.

You might already be fantasizing about the significant advantages that a virtual interior design business can bring. Here are some of the most noteworthy ones:

• Increased Efficiency: Eliminating the need for in-person meetings and site visits means you can take on more clients and complete projects faster, increasing your overall efficiency and profitability.

• Greater Flexibility: By offering virtual design services, you have the flexibility to set your own schedule and work from anywhere. This allows you to accommodate clients in different time zones, as well as your own travel plans or daily activities.

• Lower Overhead Costs: Eliminating sourcing, project management, and ordering from your business model can significantly reduce your overhead costs. You can likely thrive with a small hired staff or even outsource all tasks you need help with to a Virtual Design Assistant, allowing you to focus on the aspects of the business you enjoy most.

• Expanded Client Base: Virtual design services make it possible to work with clients from all over the world, greatly expanding your client base. This ultimately means opening the door to new and more business opportunities.

If you're excited about the prospect of these benefits, feel comfortable with the limited scope of services, and have excellent communication skills, a virtual interior design business model may be ideal for you. Continue reading for 7 tips on how you can make the transition:

1. Refine Your Brand

Before you start offering virtual design services, it's important to refine your brand and make sure it aligns with your new business model. Your website and marketing materials should clearly communicate your new services and how they differ from what you used to offer. This is also a great opportunity to take a closer look at your branding elements like your logo, and make sure that your website and social media profiles clearly convey the type of services you provide and what makes you stand out from other interior designers.

2. Streamline Your Process

To make your virtual design services as efficient as possible, it's important to streamline your process. You will still benefit from using online tools to manage project timelines, but you may only need basic project management software, such as Asana or Trello. AutoCAD or SketchUp are still key when it comes to space planning, QuickBooks for bookkeeping, and Canva is a popular favorite for design boards and presentations. Creating shared Pinterest boards is a great way to stay on the same page with your clients about the design direction. Whether you plan on working from different locations or not, it's highly recommended to use cloud storage like Dropbox.

3. Set Your Rates

Virtual design services typically have a lower price point than traditional design services, but it's important to set your rates based on your experience, expertise, and the value you provide. Do a bit of research into industry standards and reassess your new business expenses before making your decision. Consider offering packages or bundles to make pricing more transparent for clients.

4. Build Your Online Presence

Since virtual design services rely heavily on online communication, it's important to build your online presence. This includes having a professional website set up to receive online payments and maintaining active social media accounts. You’ll also need a strong portfolio of past projects. This is particularly important because arranging a professional photoshoot of your completed virtual projects can be difficult. You may also need to invest in online ad campaigns to get your new endeavor off the ground.

5. Provide Exceptional Customer Service

Virtual design services require a high level of communication and customer service to be successful. Make sure to set clear expectations with clients, respond to inquiries promptly, and provide frequent updates throughout the design process. Clients may choose not to work with a virtual designer due to a lack of communication, personal connection, and ultimately, trust.

6. Set Clear Terms

Create a clear communication plan with your clients that outlines your working process and expectations for remote collaboration. It's also important to establish a detailed contract that covers key details of your virtual services, including payment terms and project timelines. This not only helps avoid misunderstandings or legal issues but also ensures that clients feel in the loop and taken care of throughout the design process.

7. Update Your Office Space

Even if you may not be meeting clients in person, providing online design consultations as a primary service means it’s worth investing in your backdrop, webcam, microphone, and lighting to convey your design expertise and professionalism. If you'll be spending more time sitting than before, it might be a good idea to consider investing in a more comfortable and ergonomic desk chair.

Making the transition to virtual design services requires careful planning and preparation, but with the right approach, it can be a rewarding and profitable venture. Good luck!

xx, Danae

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Enrollment for the Interior Design Standard closes tonight!

I don’t want you to be one of those designers who “kicks” themself for not making the commitment. THIS is your last chance. The next Standard session will be in six months. You deserve a thriving interior design business NOW!

The Rise of Biophilic Design

With hashtags like #urbanjungle and #sustainablehome trending on social media, it's clear that many people are looking to bring a bit of nature into their lifestyles and living spaces. This desire for a connection with nature helps to explain the rise of biophilic design, a term that simply means "nature lover" design. So let’s have a look at where this concept came from and how you can incorporate it into your own designs!

Biophilic design has its roots in the concept of biophilia introduced by biologist E.O. Wilson in the 1980s. Stephen Kellert, a prominent proponent of biophilic design, expanded upon this idea by describing six elements of it.

• Natural shapes and forms

• Light and space

• Natural processes and patterns

• Environmental features

• Plant-based relationships

• Evolved human-nature relationships

In today's fast-paced and technology-driven world, people are seeking refuge from the stress and noise of modern life. Biophilic design offers a way to bring the tranquility and beauty of the natural world into our built environments, creating spaces that promote relaxation, creativity, and wellbeing.

In fact, recent research has shown that biophilic design can have a significant impact on people's health and productivity. For example, a study by Harvard University found that people who worked in environments with natural elements like plants and sunlight were more productive and had better overall health than those who worked in traditional office settings.

A famous example of this is the Amazon Spheres in Seattle. These three interconnected glass domes are filled with more than 40,000 plants from around the world, creating a lush and vibrant indoor rainforest. The Spheres were designed to provide Amazon employees with a unique and inspiring workspace, and they have become a popular tourist attraction as well.

And besides its wellness and productivity benefits, biophilic design can also be visually stunning. For example, Frank Lloyd Wright's Fallingwater, a house built over a waterfall in Pennsylvania, is a classic example. The house is integrated into the surrounding natural environment, with large windows that offer sweeping views of the forest and waterfall.

So, if you're looking to incorporate biophilic design into your projects, there are plenty of reasons to do so. Many interior designers would agree that it’s best not to pack so many plants into a space that it looks like a post-apocalyptic plant takeover. But you can artfully apply some principles of biophilic design. Here are a few tips:

Bring in natural light

Natural light is one of the easiest ways to connect a space to the outdoors. Consider adding skylights, large windows, or even light wells to bring in more natural light.

Use natural materials

Incorporating natural materials like wood, stone, clay, natural fibers, and plants can help create a more organic and calming environment. Consider using reclaimed wood or stone to add texture and depth to a space.

Create indoor gardens

Plants not only add visual interest to a space, but they also help purify the air. Consider adding living walls, potted plants, or even a small indoor garden to your projects. Be mindful of clients’ allergies and plants that are toxic to pets, including aloe vera plants, sago palms, and rubber plants.

Consider the views

When designing a space, think about the views that will be visible from inside. If there are trees, mountains, or other natural elements outside, try to frame them in a way that creates a connection between the indoors and outdoors.

Keep it simple

Biophilic design is all about simplicity and creating a connection with nature. Don't overcomplicate your designs with too many competing elements. Instead, focus on creating a calming and natural environment that invites people to relax and connect with the space.

Biophilic design is a trend that is here to stay. By incorporating natural elements into your designs, you can create spaces that are not only beautiful but also beneficial to people's health and wellbeing. So, experiment with natural materials, indoor gardens, and simple design elements. Your clients will thank you!

xx, Danae

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Enrollment for the Interior Design Standard opens today!

Now is the time to take action and invest in yourself. It's time to level up and catapult your business forward - the ROI will be immeasurable. Enrollment for the Interior Design Standard closes on April 5th, 2023. Sign up today.

Trend Forecasting: Most Popular Interior Design Trends Forecasted for 2023

Can you believe how fast 2022 has flown by? The interior design industry is already forecasting trends for 2023 and you know what that means… the end of the year is near!

Someone with either a crystal ball or ESP has spoken …here are the most popular design trends of the future.

Nature

As nature continues to be connected to wellness, 2023 will be full of organic and cozy materials. Think cotton, clay, velvet, wool, ceramic, and wood.

Instagram-able Walls

Yes, you read that correctly. A wall in homes that are so amazing they are Instagram-worthy! These perfect statement walls will be for video calls, Instagram and whatever social media comes in the future.

Arches

Arches are not only a renaissance architectural feature they are softer and will be returning to furniture, decor elements, and doorways.

Digital Realism

Think cyberpunk, neon lights, and geometric shapes. Many people are living in the Metaverse and they love it so much they want their real-life décor to mimic what they see in cyberspace.

Funghi Décor

This iconic 70s revival is known for its whimsical effects applied in shapes and prints.

Instagram-able Lounges – Hospitality

Businesses want to be seen on social media, too. They will go for more eye-catching interiors worth sharing!

Lavender

Lavender is predicted to be the star color for 2023!

Luxury Monochromatic

Used in kitchens and bathrooms along with golden accents.

Private Spaces

Now that we do EVERYTHING at home now, people desire more private spaces for work, school, fitness, etc.

Reinvented Heritage

A design trend that will merge classic decors with fashion design.

Have you seen any other trends for 2023?

xx, Danae

Creating Vision Boards for Your Life and Business

As interior designers, we are no strangers to composing material boards or mood boards. The unique combination of images and textures we create tells a story about our vision for the project ahead. As we progress, they can serve as a reference point to return to, helping us stay consistent with our concept and keep us on track to achieve it. So why not do the same with your business or personal life?

A vision board is an inspirational board created with photos, images, clippings, phrases and words that represent the ideal lifestyle you want to reach or the goals you want to achieve. There’s no perfect formula to making a vision board, because it’s completely personal to you.

The most hands-on approach is a physical vision board, which you can make with a classic cork board or wire wall grid, among many other options. But you can also create a digital board made with an app such as Canva, and make it your desktop and phone background. Attach photos you’ve taken yourself, cut out magazines, or find images or quotes online. You may already have an existing collection of aspirational images on Pinterest to get you started.

Life Vision Board

Creating a vision board is an excellent exercise in its own right. Think of places you want to go, inspirational people whose energy you would like to channel, phrases that encourage or resonate with you, milestones on the horizon, objects that have meaning to you, or even fashion photos that inspire you. You can include images that evoke your values in relation to family and friends, spirituality, hobbies, projects or health. Anything that represents the life you want to lead in the future: near or a little more distant.

Business Vision Board

As with your life vision board, ask yourself what values or keywords represent your company, as well as the kind of work environment you’d like to cultivate with your team. Is there a number that represents a goal you have for this year, like a number of projects you’d like to complete? What image would represent your expansion goals? You may also like to work in your corporate fonts and colors in a creative way. Creating a vision board can actually be a great opportunity for team-building, as well, as you put your heads together to add insights.

While it’s important to be grateful for what we have and give ourselves credit for how far we’ve already come, having a vision board will help you to focus on where you want to go and how you want to continue growing. So the most important thing is that your vision board is somewhere you’ll see it often, such as at home first thing in the morning, or in plain view from your office desk.

Just as with all goal-setting, it’s best to choose attainable targets for yourself. Aim high, but if you overload your board with impossible objectives, it will only serve to discourage you rather than fulfill its purpose. Looking at your vision board should make you feel good and contribute to a more positive outlook. So don’t wait till the New Year to reflect on your goals. It's just a matter of dedicating a little time and creativity; nothing you're not willing to do to achieve your dreams, right?

xx, Danae