Services you can start offering in your interior design business in 2021
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It's always wise to offer multiple ways that your clients can work with you. The best way to do this is to create a value ladder, with services in all different price points. I suggest choosing at least one service in each price point, low, mid, and high.
Not only does this widen your reach on who you can work with but when someone buys a lower ticket offer, they are then more likely to purchase a higher-ticket offer from you when the time comes. They'll know, like, and trust you after their first buy and they will have no hesitation about moving forward with more work with you.
Here are a few ideas for low, mid, and high ticket offers that you can create now and start selling in 2021!
Paint Color Palette (low): This is a popular one! You can do pre-made palettes that your clients can purchase or you can offer color consultations that are priced a little higher and are customized for their particular space. Either way, this is a great first offer that shows your client that you are the interior design expert that they need in their lives.
Ask a designer (mid) : Another popular term for this is "designer on call". This term means that the client is taking more of a DIY approach but you will be guiding them along the way. This typically does not include deliverables of any kind beyond design advice and/or confirming that the client is on the right path. This can work a couple different ways. Some designers choose to let clients buy a set # of hours for a specific price that they can use over a period of time and some designers require their clients to purchase weekly or monthly packages.
Turn-key and/or custom curation (high): This is a service that the majority of interior designers offer in their business and is usually placed at the top of the value ladder. This would involve working on an entire room or home, product curation/design and project management. This is a great way to make a profit on custom designer items and bring more money into your design business.
Whatever services you decide to offer, make sure that they are aligned with what your ideal client is looking for and market it in places where they are hanging out online!
Need help to create a value-ladder for your business? We can help. Contact us today to get paired with the perfect elite design assistant for your needs.