Branding for Designers: 8 Ways to Stand Out in 2024

Where trends evolve and consumer preferences shift (faster than ever), establishing a distinct brand has never been more crucial. As we’re well into 2024, the importance of branding in setting interior designers apart in a crowded marketplace cannot be overstated. Here are some insightful tips and methods to enhance your branding and make a mark this year.

1. Incorporate Hand-Drawn Elements

In an era starved for simplicity and authenticity, incorporating hand-drawn elements into your branding can add a raw, personal touch that resonates with clients. This reflects a comforting appeal of simpler times but also demonstrates your brand's inclination toward personal connection. Consider integrating your signature or bespoke doodles that represent your design ethos into your website or social media to foster a more human and relatable brand image​.

2. Focus on Authenticity

Along those lines, today's consumers value realness and relatability above cold, hard perfection. Now it’s essential for brands to adopt a transparent and genuine communication style. Embracing natural language, showcasing real-life scenarios, adding in a bit of humor, and highlighting diversity can enhance your brand's relatability and appeal. This approach builds trust and a loyal community around your brand.

3. Introduce Elements of Surprise

In 2024, successful brands are going above and beyond visual appeal and focusing on creating tactile experiences that evoke delight and surprise. Consider a textured business card, folders with a fun closure, a physical logo stamp, or even just interactive elements on your website to engage your clients in a dynamic and memorable manner.

4. Leverage Animation

And no, I’m not talking about turning your site into a Saturday morning cartoon. Sprinkling a bit of animation across your digital spaces can really wake up your online vibe. Think subtle movements when someone hovers over a button, or fun videos that play as they scroll. It's all about making your website and socials a bit more dynamic, so people enjoy the experience and stick around longer.

5. Use AI Responsibly

AI is somewhat of a divisive topic, but it’s only gaining traction, including in the interior design field. Whether you use ChatGPT to help you write copy or Midjourney to create stunning images, it’s best to be transparent about it. Avoid directly using AI-generated text, as it may lack a natural tone, which can feel off-putting to potential clients. Always infuse your content with a personal touch to ensure authenticity and connection. This responsible approach will help maintain trust and credibility with your audience.

6. Forge Strategic Content Partnerships

Working with influencers, bloggers, and other design pros can be a big win for your interior design business. It’s a smart way to get your brand in front of more eyes and make your work more relatable through genuine endorsements. Mixing it up with different types of collabs like joint blog posts, guest spots on podcasts, social media takeovers, or team design projects can really spice things up. Just have a game plan for what you want out of these partnerships—be it more visibility, reaching fresh audiences, or just flexing your creative muscles a bit more.

7. Captivate with Video Marketing

Recently, video content has really taken off and it's a game-changer. Show off your designs through walkthroughs, design process clips, or testimonials from your happy clients. Videos that show you, the face behind the masterpiece, is by far the most effective way to connect with your audience. Then, just share your videos everywhere – think Instagram, your website, or in a newsletter. It's all about making you and your designs feel real, relatable, and right there within reach.

8. Secure Your Spot on Emerging Platforms

You know how it goes: some platforms are here today, gone tomorrow, while others suddenly take off. With places like Instagram's Threads and TikTok getting buzz, it's smart to lock down your ideal business username now. That way, you're ready to roll if they become the next big thing. You can't be everywhere at once, but having your spot saved means you won't miss out when the time comes.

In the end, standing out in the interior design scene isn't always just about following trends; it's about crafting experiences that resonate. From the personal touches in your branding to the strategic use of tech and collaborations, it's these elements that will set you apart. Keep pushing the boundaries, and let's make your interior design brand the one everyone talks about in 2024.

xx, Danae

Interior Designer Trivia: How Many Can You Answer Correctly?

This is it! Your opportunity to geek out and show off your interior design knowledge. Pull up a chair with a designer friend and grab a pen to note down your answers. And don’t worry! This is a multiple-choice quiz. From trends to industry jargon to design icons, let’s see how many questions you can get correct! The answers await at the end of the quiz–no jumping ahead and good luck!

1. The first known use of interior design was in which ancient civilization?
A) Roman
B) Egyptian
C) Mesopotamian
D) Greek

2. In interior design, what does the acronym FF&E stand for?
A) Form, Function & Elegance
B) Furniture, Fixtures & Equipment
C) Fashion, Form & Essentials
D) Flooring, Finishes & Embellishments

3. What was the first magazine solely dedicated to interior design?
A) Architectural Digest
B) Elle Decor
C) House Beautiful
D) The World of Interiors

4. What is the principle of design that refers to the visual weight distribution in a space?
A) Symmetry
B) Balance
C) Rhythm
D) Harmony

5. Which type of rug is traditionally handwoven in Morocco, known for its geometric designs and plush texture?
A) Persian Rug
B) Kilim Rug
C) Berber Rug
D) Shag Rug

6. Who is considered the father of modern architecture and design?
A) Frank Lloyd Wright
B) Le Corbusier
C) Marcel Breuer
D) Charles Eames

7. What does the term 'Biophilic Design' emphasize?
A) Use of sustainable materials
B) Incorporation of technology
C) Connection to nature
D) Historical architecture

8. Who designed the iconic Egg Chair?
A) Eero Saarinen
B) Arne Jacobsen
C) Harry Bertoia
D) Charles and Ray Eames 

9. What is a cantilever in the context of furniture design?
A) A type of legless chair supported at one end
B) A decorative bracket
C) A type of table with a single, central foot
D) A shelving unit attached directly to the wall 

10. Which term refers to a small, luxurious room designed for reading and relaxation?
A) Conservatory
B) Boudoir
C) Snug
D) Nook

11. Which designer is credited with the creation of the Wassily Chair, one of the first pieces of tubular steel furniture?
A) Ludwig Mies van der Rohe
B) Marcel Breuer
C) Alvar Aalto
D) Eileen Gray 

12. 'Feng Shui' is a practice originating from which country?
A) Japan
B) China
C) South Korea
D) Thailand 

13. The 'Chesterfield' is a type of what?
A) Sofa
B) Lamp
C) Rug
D) Coffee table

14. Which interior designer is famous for saying, "More is more and less is a bore"?
A) Joanna Gaines
B) Iris Apfel
C) Philippe Starck
D) Kelly Wearstler

15. What design movement is the 'Sputnik Chandelier' a symbol of?
A) Art Nouveau
B) Mid-Century Modern
C) Victorian
D) Art Deco

16. What does 'VOC' stand for in eco-friendly interior design?
A) Variety of Colors
B) Verification of Compliance
C) Volatile Organic Compounds
D) Visual Optical Clarity

17. The 'Roaring Twenties' influenced which interior design style?
A) Modernism
B) Art Deco
C) Victorian
D) Bauhaus

18. Which architect famously lived in a house with no right angles, believing they were unnatural?
A) Zaha Hadid
B) Antoni Gaudí
C) Frank Gehry
D) Renzo Piano

19. "Memphis Design" emerged in which city?
A) Memphis, USA
B) Milan, Italy
C) Paris, France
D) Tokyo, Japan

20. What is the most expensive furniture piece ever sold?
A) The Dragon Chair by Eileen Gray
B) The Badminton Chest
C) The Tufft Table
D) Ruijssenaars Magnetic Floating Bed

Ready to see how you did? Here’s the answer key below:

ANSWERS: 1B; 2B; 3C; 4B; 5C; 6A; 7C; 8B; 9A; 10C; 11B; 12B; 13A; 14B; 15B; 16C; 17B; 18B; 19B; 20B

So, how did you fare? Whether you're now basking in the glow of your expertise or adding a few new gems to your knowledge bank, it's clear that there is always more to learn in this industry. I hope you’ve enjoyed this little game of trivia. Thank you for joining in on the fun!

xx, Danae

Enhance Your Interior Design Portfolio: Introducing Our Maximizing Photoshoots Mini Guide for Interior Designers!

Are you an interior designer looking to take your portfolio to the next level? Look no further! We're thrilled to announce the launch of our latest resource: the Maximizing Photoshoots Mini Guide for Interior Designers. In this comprehensive guide, we're sharing insider tips and expert advice on how to make the most out of your photoshoots and showcase your designs in the best possible light, no pun intended!

Why is a photoshoot so important for interior designers, you ask? Well, stunning photography can make all the difference when it comes to attracting clients and showcasing your talent. A well-executed photoshoot not only captures the essence of your design but also highlights the craftsmanship and attention to detail that sets your work apart.

So, what can you expect to find in our Maximizing Photoshoots Mini Guide? Let's take a sneak peek:

1. Preparation is Key: Learn how to prepare your space for a photoshoot, from decluttering and styling to optimizing lighting and angles. We'll walk you through the essential steps to ensure your designs shine on camera.

2. Collaborating with Photographers: Discover how to find the right photographer for your project and establish a successful collaboration. We'll share tips on communication, budgeting, and creative direction to achieve the perfect shots.

3. Styling for Success: Get insider tips from seasoned stylists on how to style your designs for maximum impact. From selecting props and accessories to arranging furniture and decor, we'll help you create visually stunning compositions that tell a story.

4. Post-Production Perfection: Learn the secrets of post-production editing to enhance your photos and showcase your designs in the best possible light. We'll cover everything from color correction and retouching to cropping and formatting for print and digital use.

5. Marketing Your Masterpieces: Once you have your stunning photos in hand, it's time to share them with the world! Discover effective strategies for leveraging your photography to attract clients, build your brand, and grow your interior design business.

Ready to elevate your interior design game? Our Maximizing Photoshoots Mini Guide for Interior Designers has everything you need to master the art of photoshoots and showcase your designs like never before. Don't miss out—grab your copy today and get ready to dazzle the world with your talent and creativity!

Happy photographing!

xx, Danae

7 Enduring Analog Favorites in the Age of AI

In an era where AI and digital technologies pervade every corner of our lives, a surprising counter-trend is catching on within interior design. Despite the convenience and innovation offered by modern alternatives, there are some analog items that retain their charm and continue to be treasured in homes around the world. These timeless pieces not only add character and warmth to our living spaces but also connect us to traditions and tactile experiences that digital counterparts just can’t seem to replicate. Here are seven enduring analog favorites that still capture the hearts of interior designers and homeowners alike.

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1. Door Knockers

That solid knock brings a personal touch and a bit of drama to greeting guests that a simple buzz just can't compete with. The classic door knocker stands out for its grandeur and tactile appeal. A beautifully designed piece–whether it’s the figure of an animal, ornate carving, or a clean geometrical shape–can transform an entrance, making a statement about the home's character before one even steps inside.

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2. Vinyl Record Players

There's a reason vinyl's made a comeback. Playing a record is a whole auditory experience—from flipping through your collection to dropping the needle and soaking up the warm, rich sounds. It's perfect for setting the mood on a chill evening. Plus, record players are just cool to look at and give your space a touch of authentic style.

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3. Analog Alarm Clocks

Trying to cut down on screen time? An analog clock is your friend. It's a functional piece of art that adds charm to any room without tempting you to check notifications. From sleek classic designs to a minimalist flip alarm clock, these timepieces make checking the time a lot more enjoyable.

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4. Paper Books

E-readers are handy, but they can't beat the feel of a real book in your hands—the smell of the paper, the sound of turning pages, and the sight of a bookshelf brimming with colors. And for interior designers, books are not just for reading; they are decorative objects that add personality, warmth, and life to a room, inviting guests to browse and linger.

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5. Handmade Pottery

In a world of mass-produced goods, handmade pottery celebrates the beauty of imperfection and the uniqueness of each piece. Whether it's a vase, a set of mugs, or a decorative bowl, each item tells a story of craftsmanship and creativity. These pieces connect us to the hands that made them, adding depth and authenticity to our homes.

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6. (Some) Kitchen gadgets

Sure, high-tech kitchen gadgets are neat, but there's something satisfying about using simple, manual tools. Grinding coffee beans by hand or using a mortar and pestle to crush herbs connects you to the cooking process in a way that not even a kitchen robot can do. It's about enjoying the moment and the food you're preparing.

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7. Candlesticks

Candlesticks bring a bit of the old-school fire element into your home, creating a mood that lamps just can't. Whether it's a romantic dinner or a cozy night in, the soft light and shadows from a candlestick set the perfect scene. And from the diverse candle designs to candle holders to candle sconces out there, there are plenty of opportunities for a design moment.

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These analog picks show us that sometimes, the best things are the ones that keep us connected to the past and to the simple joys of life. For interior designers, it's not just about making a space look good; it's about filling it with items that tell a story and make a house feel like a home. In a world that's quickly moving forward, these timeless pieces help us stay grounded, reminding us of the beauty in simplicity.

xx, Danae

Should You Consider Creating a Design Build Firm?

In the ever-evolving landscape of interior design, the concept of a Design Build firm is gaining traction. This approach merges the traditionally separate disciplines of design and construction into a single, streamlined process. But is it the right move for every interior designer out there?

First, let's demystify what a Design Build firm is. Unlike the traditional approach where design and construction are handled by separate entities, a Design Build firm integrates these processes. The essence of a Design Build firm is about fostering a seamless, integrated process that enhances communication, streamlines workflows, and ultimately delivers a more unified vision for the project.

Now, why should you, as an interior designer, consider venturing into the Design Build game? Let's navigate through the pros and cons, and by the end, you just might see your path in a new light.

The Pros

• Streamlined Communication: One of the standout benefits of a Design Build firm is the streamlined communication between the designer, contractor, and client. This synergy can significantly reduce misunderstandings and misinterpretations, ensuring a smoother project from start to finish.

• Efficiency and Time Savings: With both design and construction teams working together from the get-go, projects can move more swiftly. Decisions are made faster, and there's a fluid transition from design to execution. This integrated approach often results in shorter project timelines and can lead to cost savings.

• Enhanced Creativity: With a thorough understanding of the construction process, your design possibilities widen. You're not just designing within the constraints given to you but actively shaping those constraints. This knowledge can elevate your creativity to new heights.

• Quality Control: Having a hand in both design and construction phases means more control over the outcome. This can lead to higher client satisfaction, as the final product closely aligns with the initial vision.

The Cons

• Steep Learning Curve: If construction isn't your forte, there's a learning curve to consider. Understanding the intricacies of building processes, regulations, and materials is essential and can be daunting for some.

• Increased Responsibility: With great power comes great responsibility. Managing both design and construction aspects means you're on the hook for more if things go south. It's a higher risk, higher reward scenario. 

• Resource Intensive: Starting a Design Build firm requires more than just a vision; it demands resources. From skilled labor to licensing, the initial setup can be resource-intensive and requires careful planning.

Yes, there are hurdles, but the potential for innovation, control, and satisfaction in seeing your designs fully realized is unparalleled. So, should you consider creating a Design Build firm? If the idea of creating a Design Build firm sparks excitement rather than dread, here are a few strategies to consider:

1. Education and Partnership: Before diving in, educate yourself about the construction industry. Consider partnerships or collaborations with construction professionals who share your vision and can bring the necessary expertise to the table.

2. Build a Multidisciplinary Team: Assembling a team that includes both design and construction professionals can foster a collaborative culture and ensure that projects benefit from a diverse range of skills and perspectives.

3. Focus on Communication: Establish clear communication channels and processes to facilitate the seamless flow of information between all team members and with clients. This is crucial for the success of the Design Build approach.

4. Manage Risk Wisely: Consult with legal and insurance professionals to understand and mitigate the risks associated with construction. This includes ensuring that you have the appropriate contracts and insurance in place.

5. Start Small and Scale: Consider starting with smaller, less complex projects to build your team's confidence and processes. This allows you to refine your approach before tackling larger, more complex projects.

Looking for a bit more industry wisdom to guide you? LuAnn Nigara, in her "Well Designed Business" podcast, hosted Brad Leavitt across several enlightening episodes (542, 560, 580, 615, 649), where they delve deep into the Design Build world. Leavitt shares insights that are gold for anyone considering this path. His experiences underscore the importance of clear communication, the art of managing client expectations, and the value of integrating design and construction from the get-go. These episodes are a treasure trove of knowledge, offering real-world perspectives on the Design Build process.

Whether your exciting next chapter means expanding into the Design Build arena or other ways of growth, we’re here to support your journey every step of the way!

xx, Danae

The Best On-The-Go Lunch Ideas for Busy Professionals

As a busy professional, you're always on the move, whether it's for client meetings, shopping for materials, or on a project site. With so much to do, it can be challenging to find time for a proper lunch break. That's why it's essential to have quick, convenient, and healthy lunch options that you can take with you.

First of all, to be well-equipped to make great on-the-go lunches, we recommend getting yourself a variety of nice leak-proof lunch boxes with compartments, such as bento boxes, reusable silverware, and an insulated lunch bag that’s easy to carry. You may also look into reusable food wraps as an eco-friendly alternative to plastic wrap. And, of course, you need a collection of simple and delicious meal plans that you can always turn to, so I bring you 9 ideas to get you started! 

Protein Wrap

A wrap is a quick and easy lunch option that you can customize with your favorite ingredients. Start with a whole wheat wrap, add some protein such as grilled shrimp or chickpeas, and your favorite fillings like lettuce, red onion, cucumber, tomato, avocado, cheese, and a drizzle of your favorite sauce. Roll it up, wrap it up, and you're good to go!

Pasta Salad

Cook some whole grain pasta, add your favorite veggies like cherry tomatoes, cucumber, and bell peppers, chicken or a diced cheese like feta, and a tangy dressing. This is a filling lunch that can be made ahead of time and kept in the fridge for a few days.

Quinoa Bowl

Cook some quinoa, add some veggies like roasted sweet potato, broccoli, and cherry tomatoes, and a tasty dressing. This is a high-protein, gluten-free option that will keep you full all afternoon.

Turkey and Avocado Sandwich

Spread some mayo or pesto on whole grain bread, add sliced turkey, avocado, lettuce, and tomato. This sandwich provides healthy fats, protein, and fiber.

Falafel Pita Pocket

Spread some hummus on a whole grain pita, add falafel, sliced veggies like carrot, cucumber, and bell pepper, and you have a delicious and easy lunch.

Tuna Salad

Mix canned tuna with some mayo, diced celery, and pickles. Serve it on whole grain bread or crackers, or in a lettuce wrap.

Tofu and Veggie Stir-Fry

Sauté veggies like broccoli, cauliflower, zucchini, carrots, and bell peppers with some tofu in a sauce of your choice. Serve over brown rice for a complete meal.

Fruit Salad

Cut up a variety of fresh fruit, such as apples, bananas, grapes, and berries, into bite-sized pieces and mix together in a container. This provides a healthy and refreshing dessert option.

No-Bake Peanut Butter Squares

Mix 1 cup of creamy peanut butter with 1/2 cup of honey and 1 teaspoon of vanilla extract, then stir in 1 1/2 cups of quick-cooking oats. Press the mixture into a lined 8x8-inch square dish, pour melted semi-sweet chocolate chips on top, and refrigerate for 1 hour before cutting into squares. 

With these delicious and nutritious meal ideas, you'll never have to sacrifice taste for convenience. Whether you're in a rush, at a client meeting, or just need a quick bite, these lunch options will keep you fueled and satisfied, no matter where you are. Enjoy!

xx, Danae

8 Pros to Hiring an Interior Design Stylist

Among the many different hats that participate in an interior design project, there is someone, like a behind-the-scenes magician, who has the powerful ability to spin a cohesive and visually compelling narrative with an apparent wave of their wand. I’m talking about an interior stylist, a role that goes under-appreciated all too often. But you might wonder, given your own keen sense of style, what value does an interior stylist add?

What’s the difference between an interior designer and an interior stylist?

Interior designers, often backed by formal education and certifications, tend to focus on the structural and functional design of spaces, tackling complex renovation projects with an eye for building codes and architectural nuances. Interior stylists, on the other hand, have mastered the more visual and decorative aspects, bringing spaces to life for photoshoots, events, and daily enjoyment. They skillfully curate decor, textiles, and accessories to create aesthetically pleasing settings without the need for formal certification. Their flexibility in project scope, rates, and timelines offers a distinct approach compared to the structured, regulated projects managed by interior designers.

What are the benefits of hiring an interior stylist?

1. Efficiency: Whether you’re racing against a looming project deadline with last-minute accessory needs or seeking an adept hand for photoshoot day, enlisting an interior stylist can really streamline your process and save you precious time.

2. Broaden Your Horizons: Interior stylists bring fresh eyes and innovative ideas into your project, broadening the scope of possibilities for enhancing your space's visual allure.

3. Art of Styling Mastery: While it might seem obvious, the nuanced art of styling—think arranging shelves, tables, and spaces—is a specialized skill that not all interior designers have the luxury of time to perfect. Interior stylists excel in this arena.

4. Trend Savvy: Always ahead of the curve, stylists have a unique understanding of current and emerging design trends, seamlessly integrating them into your space to ensure it feels both modern and timeless.

5. Resourcefulness: Their toolkit includes extensive networks of suppliers and artisans, stylists are often able to unearth distinctive pieces that introduce character and uniqueness to your design, including items not accessible to the general public.

6. Ready for Spotlight: Seasoned interior stylists are used to working closely with photographers, brands, and editorial teams. When aiming for publication or to make a splash in marketing materials, stylists ensure your space is photogenic and polished, enhancing its appeal and the likelihood of being featured.

7. Attention to Detail: With an eye for the minutiae, stylists can transform a room through the meticulous selection and placement of accessories, lighting, and art, elements that might be overlooked but can significantly impact the overall feel of a space.

8. Collaborative Networking: Working with an interior stylist is a chance for mutual promotion. By sharing and crediting each other's work on social media, both parties can extend their reach and open new networking opportunities, enhancing project visibility and fostering industry connections efficiently.

So, how can you find the right interior stylist?

Start by diving into social media platforms and design websites, where many stylists showcase their portfolios. Instagram, Pinterest, and Houzz are great places to see their work in action and get a sense of their style and creativity. Don't hesitate to ask for recommendations from friends or colleagues who have embarked on similar projects; word-of-mouth can lead you to talented professionals whose work aligns with your vision. When you connect with potential stylists, discuss your project goals and preferences openly—this conversation can give you a clear insight into their approach and whether it meshes well with your expectations. Remember, a good fit goes beyond aesthetics; it's about finding someone whose communication style and project management skills align with yours, ensuring a smooth and collaborative experience.

Things to keep in mind…

• Make sure you're on the same page with your stylist about how much or how little you want the space styled, as well as the aesthetic direction, so the decor fits just right without overshadowing your design.

• Stylists' pricing can vary widely based on their experience, the project's scope, and even the location. This means that hiring a stylist is an investment that requires careful consideration. It's important to weigh the stylist's rates against the value they bring to your project.

Deciding to bring an interior stylist on board for your project's photoshoots often hinges on a few key factors: the interior designer's own confidence in their styling prowess, the allocated budget, and what you're aiming to achieve with the shoot. If the goal is to produce top-tier, publication-ready images that could draw in more clientele or spotlight your work, then investing in a stylist could pay off. On the flip side, if you're confident in your own styling skills and have a solid plan for the shoot, more power to you!

xx, Danae

Peach Fuzz: The Most Stylish Items in 2024's Color of the Year

The peach conjures images of freshness, juiciness, and radiance–exactly what I'm embracing for 2024, and Pantone clearly agrees, having named "Peach Fuzz" (13-1023) as the color of the year. As we journey through these early months, it's the ideal moment to invigorate our style with a splash of this warm, lively hue. That's why I'm excited to share with you a handpicked collection of items that capture the essence of this year's chosen Pantone Color: a mix of everyday staples and standout items, all dressed in a warm, vibrant hue that's as comforting as it is chic. Whether you're a fashion enthusiast or just looking to add a splash of novelty to your daily routine, these selections are bound to catch your eye. So, take a closer look at these 12 peachy picks and find something to brighten your day!

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1. Minimalist Mug Set

I love the handles on these and the slightly asymmetrical rim. These mugs are adorable, perfect for your daily coffee or tea ritual.

2. Retro Sneakers

Timeless, neutral yet with a lively punch. These Ecco sneakers strike the perfect balance, don’t you think?

3. Classy Ballpoint Pen

Elevate your everyday tasks with this very cool pen from the German brand Pelikan, expressing your style even while you work.

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4. Waterproof Hiking Shoe

In the realm of hiking gear, these Columbia shoes are as stylish as they get, providing solid support for your outdoor adventures.

5. Heavyweight Beanie

Complete your hiking ensemble with this trendy beanie, another gem from Columbia.

6. Kate Spade Sunglasses

These shades are definitely a bold fashion statement that instantly elevates and brightens any outfit.

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7. Roller Skates

Embrace the fun with these eye-catching retro-style skates. And let's bring back those roller rink Fridays!

8. Woven Throw Blanket

Indulge in luxury with this classic-patterned throw by Sferra, renowned for their exquisite Italian linens.

9. Tom Ford Body Spray

Experience "Bitter Peach" by the celebrated designer, available as a body spray, eau de parfum, or candle.

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10. Tea Towel

Add a burst of color to your kitchen with this charming tea towel featuring peach prints, courtesy of Urban Outfitters.

11. Twisted Candle

Infuse some quirkiness into your decor with this candle that dared to be different!

12. Everyday Backpack

I find this peach-toned Fjallraven backpack stunning in its simplicity. There’s a reason these Swedish designs are so popular!

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Can’t get enough of peach? Check out Pantone’s official website, where you can discover their collaborations with brands like Ruggable and Spoonflower, among others, featuring an array of rugs, fabrics, wallpapers, and home decor items–all in shades of peach, of course!

xx, Danae

Exploring Alcove: The Procurement Solution for Interior Designers

Did you know that interior designers may be grappling with a staggering 1,500 emails solely pertaining to procurement for a single project? This statistic, calculated by Greensighter, the UX Design agency behind Alcove, underscores the pressing need for a more efficient and user-friendly solution. Alcove was born from the desire to simplify and optimize the procurement process not only for interior designers but also for builders and purchasing agents. And let’s face it, we’re always keen to find out more about potential solutions to pain points in the workflow. So, here are the main points to know about Alcove:

1. All-in-One Product Information Hub: Alcove centralizes crucial product information, bringing together details, orders, status updates, and communications in one accessible platform, streamlining your design process​​.

2. Financial Management Made Simple: Navigating the financial aspects of design projects is simplified with Alcove. Easily set purchase costs, markup calculations, and resale pricing, alongside accurate tax and shipping estimates, ensuring your projects remain both beautiful and budget-friendly​​.

3. Efficient Order Tracking: Integrated with top shipping companies, Alcove simplifies order management, offering clear insights into payments and balances, and ensuring timely product delivery for seamless client experiences​​.

4. Streamlined Communication: Alcove's Gmail integration declutters your email communication, keeping all project-related discussions neatly organized and easily accessible​​.

5. Web Clipper and Customizable PDFs: Import product details and create bespoke PDFs for sharing with clients and collaborators, enhancing the ease of information exchange​​.

6. Pinterest Integration for Inspiration: Seamlessly sync your Pinterest inspirations directly into Alcove, integrating your creative ideas into the project workflow with ease​​.

As you can see, Alcove actually goes beyond just managing procurement; it's designed to help designers channel more of their creativity and less of their energy into the mundane admin tasks that often occupy far too much space.

While Alcove offers extensive benefits, adapting to its system may require some adjustment. It's a good idea to evaluate its compatibility with your existing practices and consider any necessary team training to harness its full potential.

Curious to try it out? Exploring Alcove's capabilities and seeing how it can transform your interior design business is easy and risk-free. You can schedule a personalized demo to check it out firsthand. Additionally, there's an option to try Alcove for free with a 14-day trial–no credit card details required–allowing you to experience its features without any commitment.

The pricing for Alcove starts at an accessible $39.00 per month, with the cost varying based on the plan's comprehensiveness and the number of user seats needed. This flexible pricing ensures that you can tailor the service to your specific business needs, ensuring value and efficiency.

xx, Danae

The Age of Aesthetic Coffee Brewing

As enthusiasts of all things sensory, it's no surprise that the captivating blend of warmth and aroma intrinsic to the coffee brewing process has become a new focal point in modern home design, while the aesthetic standards for commercial cafes are at an all-time high. For many, the mere mention of coffee evokes a welcoming ambiance, where the artful ritual of brewing and pouring with sleek instruments combines to create a sense of magical alchemy. And today’s exploration is all about this coffee culture boom, and how it is showing up in the realm of interior design.

Equipment as Art

The world of coffee equipment has embraced design in a big way. The Chemex coffee maker, for example, isn't just a tool for brewing; it's so stylish it's part of the Museum of Modern Art's permanent collection in New York. Contemporary designs like the Fellow Stagg Kettle blend sleek modernity with practicality, becoming a statement piece in the kitchen, perhaps as part of open shelf styling. For a touch of timeless elegance that still keeps up with modern brewing techniques, the Kinto SCS-S02 drip coffee maker is a perfect choice. These pieces show that coffee brewing isn't just about the drink; it's about making a style statement in your daily routine.

Next Stop: Coffee Station

As the appreciation for artisan coffee culture continues to rise, a growing number of interior design clients are requesting coffee stations as part of their kitchen renovations. No longer relegated to a simple countertop appliance, these coffee stations are becoming a central feature of modern kitchens. A well-designed coffee station typically consists of a dedicated area within the kitchen cabinetry, thoughtfully integrated to house high-end coffee machines, grinders, and accessories. These stations often include built-in shelving or drawers for storing beans, mugs, and other coffee paraphernalia, ensuring everything is conveniently at hand. With custom countertops and stylish backsplash designs, these coffee corners–or nooks–are crafted to stand out, turning the daily coffee ritual into a visually pleasing and highly functional part of the kitchen. This evolution marks a shift from the traditional solitary coffee pot to a more prominent and aesthetically pleasing coffee experience within the home.

Cafes As Design Attractions

Cafés have evolved into multifaceted hubs, serving an array of purposes for both locals and tourists. They have become popular retreats where people can relax and unwind, as well as dynamic workspaces for digital nomads and freelancers. In addition, these spaces are increasingly sought after by influencers and photography enthusiasts for their aesthetic appeal.

Cafés like El Perro y La Galleta in Madrid, which boasts a unique blend of vintage and modern decor with its elegant, canine-themed artwork and lush greenery, provide a serene yet chic environment. Meanwhile, Cafezal in Milan, known for its sleek, minimalist design accentuated by brass details and warm wood tones, creates a sophisticated, contemporary space that reflects the city's fashionable spirit. Further afield, Den Da Coffee Roasters in Ho Chi Minh City offers an industrial yet cozy atmosphere, with exposed brickwork, rustic wooden furnishings, and an open-plan layout that highlights the bustling coffee-making process.

As picturesque backdrops for social media posts, these cafés offer visually stunning settings that are perfect for capturing that quintessential coffee shot. With the rise in competition, café owners are turning to interior designers to create unique and captivating spaces, tasked with crafting environments that not only stand out but also encourage customer engagement and create a memorable experience. By integrating innovative design elements, comfortable seating, and an inviting ambiance, these revamped cafés are setting new standards in the world of coffee culture.

So there you have it, folks – a steaming melting pot of design trends, all brewed from the world's love affair with coffee. Whether it's transforming your morning coffee routine into a high-fashion statement in your kitchen or designing a cafe that’s destined to be featured in a design magazine, coffee culture has made its way into the heart of interior design.

xx, Danae

Designing to Meet Multi-Generational Needs

When picturing your interior design clientele, you may instinctively think of middle-aged individuals seeking your expertise. Nevertheless, as multigenerational households become more prevalent, successful interior design demands understanding and accommodating the diverse needs and comfort preferences of all residents in the home—and doing so with style. Let’s look at some keys to achieving just that!

Harmonizing Design Across Generations

Maintaining a consistent design language throughout the home is key to creating a sense of cohesion. By employing consistent materials, textures, and patterns, designers can weave together diverse elements into a unified whole. Consider crafting a nuanced color palette that spans from deeper, muted tones in adult spaces to softer, pastel shades in children's rooms. Apply this principle to patterns as well, adapting sophisticated designs for adult spaces to a more playful style in areas designated for children.

Investing in Versatility

To cater to the varied needs of multigenerational households, invest in furniture with clean lines and classic designs that transcend fleeting trends. Opt for modular and multifunctional pieces that not only enhance aesthetics but also adapt to changing requirements. For instance, a wooden bath stool can seamlessly transform into a living room side table or a kids' drawing desk, showcasing the versatility needed in intergenerational spaces.

Child-Friendly Spaces Without Sacrificing Style

Hidden Storage Solutions:

Integrate concealed storage options to maintain a clutter-free aesthetic. Ottomans with built-in storage, wall-mounted shelving, and cabinets with child-proof latches are practical solutions to keep children's toys and belongings organized and out of sight.

Durable Fabrics and Materials:

Choose fabrics and materials that resist spills and stains, ensuring longevity and easy maintenance. Stain-resistant upholstery and durable flooring options are essential for withstanding the wear and tear of active young ones.

Interactive Design Elements:

Incorporate engaging and educational design elements, such as chalkboard walls or magnetic panels, to stimulate creativity in children. Designate specific zones for play and exploration while preserving the overall aesthetic integrity of the space.

Catering to the Needs of Elderly Residents

Furniture Arrangement:

Arrange furniture to facilitate ease of movement for individuals with mobility challenges. Ensure pathways are wide enough for wheelchairs and walkers, and consider adjustable furniture for personalized comfort.

Contrast and Visibility:

Enhance visibility by incorporating contrasting colors for better differentiation between surfaces and objects. Adequate lighting, especially in task areas, is crucial for the elderly; choose fixtures that provide ample illumination without compromising on style.

Comfort and Ergonomics:

Prioritize comfort and ergonomics for elderly residents. Stylish chairs and sofas that are both reclineable and supportive are now abundant in the market. Consider walk-in showers with integrated grab-bars that blend seamlessly into the design, proving that functionality doesn't have to sacrifice aesthetics.

Designing spaces that meet intergenerational needs demands a thoughtful and holistic approach. By striking a delicate balance between aesthetics and functionality, considering the unique requirements of each age group, and embracing versatility, interior designers can craft homes that stand the test of time. The key lies in integrating smart solutions and fostering an environment that evolves with the changing dynamics of family life, providing comfort and style for residents of all ages.

xx, Danae

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Don’t miss tomorrow’s webinar on How to Streamline Your Business and Boost Profits with Studio Designer! Our very own Danae Branson will share invaluable insights on further streamlining and boosting profits by utilizing the professional virtual assistants at Elite Design Assistants in conjunction with Studio Designer, helping to take your business to even greater heights! Join us tomorrow (January 10) at 1 PM EST / 12 PM CST to learn how to streamline your operations and maximize your profits! Register below to secure your spot! See you there!