Six Doable Ways to Add Self-Care into Your Workday

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On some work days, you may find you just don’t have any time left for yourself. You had wanted to prepare a wholesome meal or hit the gym, but they got pushed to the back burner. And at the end of the day, you’re feeling neglected…by yourself. Sound familiar?

I propose a different approach. Why not focus on implementing small-scale actions that can seamlessly integrate into your day, rather than viewing self-care as a separate task that can be postponed or shuffled aside? By incorporating even a single intentional act of self-care into your daily routine, you can steer yourself toward a greater sense of well-being. Besides, if you’re feeling better, your business will be in better hands.

In that spirit, here are 6 examples of little ways you can add some self-care into your work day, starting today.

Take Real Breaks

Instead of mindlessly getting caught up in phone scrolling as a means of escaping stress throughout the day, grant yourself the gift of a genuine break. Set a time limit, allowing yourself to fully detach from work without any guilt. Use this time for activities that replenish your energy and promote well-being, such as taking a brisk walk, indulging in stretching exercises, reflecting through journaling, repeating affirmations, or simply savoring a refreshing glass of water while consciously relaxing your breath. These micro-breaks can boost your energy levels, improve focus, and reduce mental fatigue.

Set the Mood

As interior designers, you’re a pro at making other people’s spaces beautiful, but in all the chaos, your own workspace might be missing out on that TLC. Bring one or two small details that bring you joy into your workspace, like a scented candle or plant. Evaluate whether your setup is ergonomic and comfortable for you. Buy that cute stone mug that you’ll be reaching for throughout the day. Your workspace should reflect your personal style and be a source of inspiration and tranquility as you work your magic.

Engage in Mindful Eating

It's common for professionals to eat lunch at their desks while multitasking. However, practicing mindful eating can bring a sense of calm and enjoyment to your workday. Take the time to savor your meals, focusing on the flavors, textures, and aromas. Eating mindfully not only promotes better digestion but by paying attention to your body's needs and nourishing yourself with nutritious meals, you'll feel more energized and ready to tackle your design projects. 

Establish Necessary Boundaries

Getting into the habit of setting healthy boundaries with clients and colleagues is a transformative practice that can shield you from unnecessary stress and conserve your valuable time and energy. By recognizing and asserting your boundaries, you regain control over how your projects unfold, striking a balance between taking charge and accepting the elements beyond your control. This shift in mindset enables you to operate from a place of peace and empowerment.

Express Appreciation

In the whirlwind of the workday, it's easy to get caught up in the relentless cycle of tasks and responsibilities. But it’s so worth it to pause and acknowledge both your personal accomplishments and those of your team. Let yourself bask in the satisfaction and say, "Yes! I nailed it!" Go out of your way to recognize and appreciate the outstanding work of your team members. By cultivating this positive atmosphere, you're nurturing yourself and those around you, fostering a space where you can thrive.

Follow an EOD Routine

Allocate the final 10 minutes of your workday to check off tasks and review your agenda for the following day. By following this ritual, you can ensure that everything is in order and gain a sense of accomplishment. Being clear on what awaits you the next day provides peace of mind and allows for a genuine disconnection from work. Rather than constantly wondering if you overlooked something important, you can truly relax and enjoy your time away from the office.

Remember, self-care is not a luxury; it's a vital ingredient for your overall well-being and success. By incorporating these small acts of self-care into your workday, you are taking proactive steps to prioritize your needs and nurture yourself. So, starting today, make a commitment to infuse your day with moments of self-care. You deserve it, and your professional journey will thrive as a result.

 xx, Danae

DIGITAL TEMPLATES?

We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download! 

Earn More by Working Less with Passive Investing in Private Lending

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It’s time to start converting your income to PASSIVE INCOME with Double-Digit Returns!

In a world where time is the most valuable asset I think it’s time we start taking some of that time back! Those of us that have been very fortunate to be successful in our businesses know that it typically comes with a price and that price is time. In our current climate, we’ve found ourselves busier than ever and often wonder how much longer we can continue at this pace. I’ve spent the last several years listening to my clients and listening to myself and so NOW I am starting an initiative to educate women on how we can start taking back some of our time.

With my background in real estate, the financial industry, and interior design it made complete sense to me that passively investing in real estate would be something that I could educate others on. After a few years of research and constantly finding real estate gurus talking about creating passive income by purchasing short-term rentals and other real estate I realized I did not want to become a landlord. I wanted to find a way where my money could work hard for me, where I didn’t have to do any of the work. That is where I discovered private lending in real estate.

Private lending is where you lend funds to another real estate investor who is purchasing deals for fix and flips, multi-family, buy and holds, short-term rentals, etc. You provide the capital, and they do all the work. We focus on shorter-term deals around 6 to 12-month deals with double-digit returns, but we do get larger-scale deals that are just too good to pass up as well. Our clients get to sit back, relax and invest in real estate that is protected, insured, and secured.

My mission is to help people take control of their finances and their lives. You’ve worked hard, you deserve to be able to find a way to make your money work hard for you and I’ve got the tools to help you!

Not only am I educating people on private money lending, we now have investment opportunities and I have access to a lot of opportunities based on your goals.

If you want to learn more about our opportunities, please sign up for our newsletter at  Passive Investing — Elite Design Assistants. Also, please feel free to reply to this email with any questions.

Let’s make more money by working less! Are you in?

xx, Danae

DIGITAL TEMPLATES?

We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download! 

Passive Income for Interior Designers: Design Workbooks

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There are always going to be homeowners that prefer to take the DIY approach, whether that is for financial reasons or because they enjoy the challenge. While it may seem unlikely that they will reach out to purchase a service that an interior designer offers, there are other ways to help them with their project. Interior designers are catering to these types of homeowners by creating design workbooks. In this blog post, we will cover how to create a design workbook and how it benefits both the designer and the homeowner.

Define Your Design Process

Creating a clear, easy-to-follow workbook for how an interior designer starts and executes the design process is a great tool for the DIY-er. You can include customizable printables or downloads to boost the quality of your workbook. Include tips and tricks that you’ve learned through your interior design experience that someone who isn’t in the field wouldn’t know.

Optional: Choose a Niche

A general guide to start a DIY interior project is already an amazing tool, but you can take it one step further and create several workbooks for different niches. Here are some examples:

  • A Minimalism Workbook

  • A Guide For Creating A Feng Shui Bedroom

  • Work From Home Workbook

  • Picking a Paint Color Workbook

A great way to come up with different niches for your workbooks is by thinking of challenges you have had to tackle for clients and how you solved them for them.

Create Your Workbook

Creating a beautiful, clear workbook is key to marketing your product. Programs like Canva or Adobe Illustrator are a great place to start when creating workbook guides. This is also a task that can be outsourced to a VDA who has experience with these programs.

Get Ready to Sell

If you have an online shop on your website and you get a lot of traffic, this is a great place to store your workbook. You can also consider opening an Etsy or Shopify shop, especially if you want to sell multiple workbooks.

Market Your Workbook

Promote your workbook everywhere you can, whether that is on social media or on Facebook groups. If you have a newsletter be sure to mention that you have the workbook available for DIY-ers so that people who love your brand but prefer to do it themselves don’t miss out on your expert advice!

Go the Extra Mile

If you’re comfortable in front of the camera, or doing a voice-over video, creating a video on how to use your workbook is a great extra effort that could really make a difference to clients.

Although DIY-ers are not likely to purchase a service that you offer, they may still be following you on social media to get inspiration for their designs. Workbooks are a great way to bridge that gap between you and clients who want to do it themselves.

Happy Earning!

xx, Danae

Passive Income for Interior Designers: Online Shop

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In this blog post, we'll explore how interior designers can leverage platforms like Etsy, Shopify, or their own websites to open an online shop and create a lucrative passive income stream.

Identify Your Niche

Define your niche within the interior design industry. Instead of trying to cater to every audience, it’s important to find who your clients are and what about you resonates with them. Successful online shop owner Sydney Brisco, from justahomeowner.com brilliantly says, “There is a lot of competition for almost every aspect of starting an online shop as an interior designer. You need to remember that your opinions, your voice, and your style will speak to a specific group of people and not be discouraged. Find what makes you and your style unique and don't be afraid to own it.”

Create Exceptional Products

Whether it's handy printables, fun artwork, or home decor accessories, the key is to create items that captivate your customers and reflect your design style. Keep your chosen niche and audience in mind as you create your products. You can start by brainstorming about pieces that clients have loved or how a handy spreadsheet could benefit a client trying to make design decisions on their own. Take inspiration from your own projects and experience.

Professional Presentation

In an online shop, visuals are everything. Invest time and effort into capturing high-quality product photographs or creating realistic mockups that showcase your creations at their best. Presenting your products in a professional and eye-catching way can make your products more appealing to potential buyers. And don't forget to write informative descriptions that are search engine optimized to make sure that shoppers can find your products!

Set Up Shop

You can use a platform like Etsy or Shopify to host your online shop or many website builders like Wix and WordPress will allow you to add a shop to your website, which may be beneficial if your website gets a lot of traffic. This is one of the biggest steps, as you can’t sell anything without a shop. Sydney wisely adds, “The biggest hurdle to opening a shop is waiting for everything to be perfect. Especially for interior designers (let's be honest, most of us are perfectionists) we don't feel right publishing something that isn't 100% done. But if you wait for perfection, you'll never open. And once you open your shop, your view on perfection will change anyway. Once your product is at 80% perfect, publish it so that you can start learning and honing your skills to make your shop better and develop your product better.”

Marketing Matters

Promote your shop wherever you can, especially on social media. From Sydney’s experience, “your marketing will really depend on your platform. If you are on Etsy or Pinterest, for example, your best bet is to market with the platform's ads. But if you are growing your shop on your own site, Google ads can be tremendous. Also, don't forget to look at social media. There are several Facebook groups for design and home improvement with varying levels of allowing ads. Always ask before submitting an ad because it's more likely to not only get accepted but boosted by the moderators of the group. You can also develop a following on Instagram if you are good at taking pictures of your process. And "how to" design videos on YouTube are a great opportunity for designers to grow their base and their following.”

Excellent Customer Service

Excellent customer service is what keeps customers coming back. By promptly responding to inquiries, addressing customer concerns, and processing orders efficiently, you will build customers’ trust and improve their shopping experience, making them more likely to recommend and return to your shop. Build trust and loyalty by going above and beyond to ensure your customers feel valued and cared for.

Remember, success in the online world requires dedication, consistent effort, and a focus on delivering exceptional products and customer experiences. By utilizing the power of branding, marketing, and phenomenal customer service you can successfully stand out online and create a thriving shop to generate passive income for your business.

Thank you to Sydney Brisco at www.justahomeowner.com for contributing to this blog post. You can check out her online shop here - https://www.etsy.com/shop/JustAHomeowner

xx, Danae

Setting Boundaries with Your Interior Design Clients: Myths and Strategies

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You’re friendly, you’re responsive, and you show up for your clients. As an interior designer, these are all fantastic qualities that have likely helped you develop strong relationships with your clients. However, without proper boundaries, you may find yourself experiencing scope creep and burnout. Fortunately, there are ways to set boundaries with your clients that will ultimately benefit both you and your business. Let's explore some common myths and counterstrategies below.

Myth: You need to be available to your clients 24/7.

Reality: One of the most important boundaries to establish is how and when you can be reached. Clearly define acceptable channels of communication and schedules, and share these guidelines during the initial consultation. For example, you may want to limit written communication to email or schedule weekly check-ins via phone or video chat. Be sure to establish clear expectations and put them in writing as part of the contract. When laying out your limits, frame them in a positive way. Instead of saying, "Do NOT contact me via text message," you could say, "Our team will be happy to receive your questions via email and offer updates during our weekly check-ins."

Myth: Reasonable clients know better than to call on weekends or ask for extra favors.

Reality: While your clients are probably reasonable people, they may not be familiar with the interior design process. As such, it's your job to educate them about your policies and procedures. Don't assume that certain expectations are obvious; be explicit about them from the beginning of the project. For example, if you charge extra for revisions or changes beyond a certain point, make sure this is communicated in writing and discussed before any work begins. By stating the obvious, you can avoid misunderstandings and help your clients feel more secure about the project.

Myth: If a client makes a request outside of the agreed-upon scope, you should say no.

Reality: Well, it’s important to clarify that you can say no, especially if you don't have the capacity or desire to take on additional tasks or revisions. But can you offer a realistic alternative that works for everyone? Can you outsource certain tasks so you’re not overwhelmed by the added workload? If so, instead of simply saying no, try saying, "Yes, we can do that! However, that task falls outside of the agreed-upon scope and will come with an hourly charge. Shall we proceed?" By offering solutions rather than simply saying no, you can provide excellent service and potentially upsell your services while still keeping your scope defined and fair.

Myth: Texting back really quick on a Sunday isn’t going to eat into your free time.

Reality: If you go against your own word, you risk clients losing respect for them and expecting you to continue texting them back at all hours. It can be easy to forget that clients often feel better cared for when you are assertive and stick to your boundaries because it shows you’re confident in your experience. So avoid making exceptions or bending the rules, as this can lead to confusion. By being consistent, you will create a clear and predictable framework for the project that will help it run more smoothly.

Myth: You'll feel more relaxed if you address business matters right away.

Reality: OK, hold on. I’m not saying to let your tasks pile up beyond control, but subscribing to this belief muddles the line between work and personal life. There will always be things that need your attention, but the fact is they can wait, and it can be a tough learning process to start to accept that you have a full inbox and still stay present and engaged with your downtime activities. Set an automatic email reply if you’re worried about inquiries going unattended. But guarding your personal time is essential to avoid burnout and resentment. Besides, you’ll bring your best energy and performance to work when you rest properly and have a life outside of it.

A final note: Remember that your boundaries are your own, and you don't need to compare yourself to other designers or let anyone tell you how these things are done. Don't be afraid to assert them firmly and as many times as you need to. With clear boundaries in place, you can create a project experience that is both efficient and enjoyable for all, leaving you energized and ready to take on the next challenge.

xx, Danae

6 Tips for Designing Healthy and Happy Workspaces

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Did you know that the average office worker spends 90,000 hours at work over a lifetime? As an interior designer, you have the power to create workspaces that not only look amazing but also promote the health and comfort of those who use them. A good work environment is not just a nice-to-have, but a critical element in improving employee productivity, job satisfaction, and overall well-being. While ergonomic furniture and natural lighting are great starting points, there are several often overlooked design tips that can make all the difference. Let's explore some modern, creative, and realistic tips for designing healthy and happy workspaces.

1. Set up varied spaces.

To create a more functional and productive workspace, it's important to consider the different needs of employees throughout the day. Sitting at the same desk all day can hinder creativity and focus, so it's a good idea to offer a variety of workspace options and rest areas, including personal and hot desks, meeting rooms, quiet pods, lounges, and social areas. To make the most of limited space, modular furniture can be a wonderful solution. This way, employees can have the freedom to move around and choose the best environment for their current task.

2. Mix and match.

A workspace doesn't have to be sterile or boring. A good way to break up the monotony is by mixing and matching textures and fabrics to create a more inviting atmosphere. Consider adding soft furnishings like cushions or rugs to counterbalance the harshness of hard surfaces commonly found in office spaces. In addition to adding texture, incorporating a range of finishes and colors throughout the space can also breathe new life into an office. You can use different colors and finishes to create distinct zones. By adding variation and depth to the design, you can create a more dynamic and inspiring environment.

3. Bring in the greenery.

Adding plants to an office space is a trend that's here to stay. Not only does it enhance the aesthetic appeal of the space, but it also aligns with the biophilic design trend that mimics nature, boosting employees' mood and providing a refreshing burst of oxygen. A green wall or a few potted plants can make a world of difference. Just make sure to opt for real or high-quality faux plants, as cheap plastic ones may backfire on morale.

4. Make a splash.

Adding a water feature to an office space can do wonders for everyone's well-being. Not only does it connect us with nature and promote healthy hydration habits, but it can also bring back that good old water cooler culture. So, why not consider incorporating a stylish water fountain that not only serves as a drinking fountain but also adds a touch of decor to your office?

5. Promote movement.

Sitting for extended periods can take a toll on employee health. Standing desks or adjustable workstations are a solid start, but there are also many other creative ways to encourage movement. You could provide access to simple fitness equipment or yoga mats, which can benefit both physical and mental well-being. Additionally, incorporating fun elements like pull-up bars or even a ping pong table in the common areas can provide opportunities for employees to get their blood pumping and bond with coworkers, which boosts productivity and overall job satisfaction.

6. Integrate Interactive Elements.

A workplace design that caters to the organization's values and culture enhances a sense of community and belonging among the employees. Consider incorporating interactive elements that reflect the company culture, such as a designated wall for employee photos or a cork or marker board for sharing achievements, classifieds, or positive feedback. This encourages personal connections and adds to the overall atmosphere.

As experts in creating beautiful spaces that offer uplifting experiences, you can thrill your clients and their staff by crafting an office space that prioritizes the health and happiness of its inhabitants, ultimately contributing to their success–and yours!

xx, Danae

Passive Income for Interior Designers: Printable Art

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Interior designers often have creative skills that go beyond their ability to design attractive spaces, including a passion for art and the talent to create their own unique pieces for clients. There are many designers who have created a stream of passive income by selling printable art on their website or on sites like Etsy. This is artwork that they created one time and can sell for years as a digital download, without any additional work.

As a designer, you have the advantage of controlling the selection of artwork for your clients, including choosing the design, size, matting, and framing, and can utilize this skill to create and sell your own artwork on your website. By creating your own artwork, you can not only showcase your artistic abilities but also provide one-of-a-kind pieces for your clients and create another stream of income for yourself. 

Creating digital download printable art is simple and can be done with a basic understanding of design software, such as Canva or Adobe Illustrator, and the ability to save the file in a high-resolution format. Once a designer creates the artwork and converts it into a digital download format, they can sell it repeatedly on their website, making it a great source of passive income. You can market your printable art through newsletters and on social media. If you feature your own art in your interior design projects, you can use your project photos to market your art shop.

If you're interested in selling printable art, there are several platforms you can use to get started, like Etsy, Shopify or even opening a shop on your own website. This is an excellent way to create a stream of passive income while also showcasing your artistic talents.

xx, Danae

Passive Income for Interior Designers: Product Licensing

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Interior designers with a unique style and eye for product design can use their skills to create another stream of income through product licensing. Product licensing is a legal agreement where a person or company allows another person or company to use their product design, brand name, or intellectual property in exchange for payment, usually in the form of royalties. In this post, we will discuss how interior designers can start a passive income stream through product licensing.

Develop A Unique Design Style

Designers with a distinguishable style and a signature aesthetic do well with product licensing. Great examples of this are Sarah Sherman Samuel who currently has a line with Lulu and Georgia and Athena Calderone and her products with Zara Home. Both designers have distinctive styles that customers want to get their hands on.

Identify Marketable Design Elements

Once a designer has established their unique design style, they can identify marketable design elements that translate well into different types of products. For example, Justina Blakeney creates fun, colorful prints that translate great to textiles, and her Jungalow Collection at Target features bedding, shower curtains, and throw blankets that sell out.

Protect Intellectual Property

It's crucial that interior designers protect their intellectual property by obtaining proper copyrights, trademarks, or patents for their original designs. This will help prevent others from copying or reproducing their work without permission and ensure that they can monetize their designs through licensing agreements. It's very important to consult with legal and business professionals experienced in intellectual property and licensing for expert advice and guidance.

Research Potential Licensees

Interior designers should research potential manufacturers, retailers, and distributors who may be interested in using their designs for products. These can be licensees that specialize in home goods, textiles, furniture, lighting, or any type of interior design-related products.

Negotiate Licensing Agreements

Once the designer has found an interested licensee, interior designers should negotiate licensing agreements that outline the terms and conditions for using their designs. This can include details such as royalty rates, exclusivity, quality control, and more. A professional legal team can help with this.

Market and Promote Licensed Products

Once licensing agreements are confirmed, interior designers can market and promote their licensed products to generate sales and royalties. This can involve utilizing their brand and design recognition through social media, trade events, or collaborations with influencers.

By capitalizing on their unique design style and brand recognition and establishing licensing agreements, interior designers can create a passive income stream through product licensing. Consulting with legal and business professionals experienced in intellectual property and licensing is essential throughout this process. If you are a designer that has ever had dreams of creating your own line of home goods, textiles, or decor accessories, it is possible through product licensing.

xx, Danae

How to Attract the Right Design Projects (and Say No to the Wrong Ones)

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As an interior designer, you love what you do. But let's be honest, sometimes it's tempting to say "yes" to every project that comes your way, even ones that don’t thrill you. It's easy to think that taking on every job will bring more money, more exposure, and more success. But the truth is that turning down projects is an essential part of running a successful design business. So let’s explore some key considerations for filtering inquiries and rejecting poor matches gracefully.

Identify Your Niche and Goals

Choosing the right project starts with identifying your specialty and interests. Think about your ideal client and the type of design work that excites you the most. For instance, if you're a minimalist designer, it might not be a good fit to take on a project for someone who wants a cluttered and eclectic space. Focusing on your strengths and passions will not only make the project more enjoyable for you, but it will also result in a better outcome for the client and boost your portfolio in the desired direction.

Keep Your Online Presence in Line

Your website and online content are crucial assets in representing your business and its image. Having a consistent brand identity helps to weed out clients who won't resonate with your style or vision. On the other hand, a well-crafted brand image will be more memorable and attract the right clients who share your design philosophy and aesthetic, leading to better projects for you. In addition, if your website provides clear information about your services and pricing, it’s more likely that you’ll hear from people who are already keen on what you have to offer.

Screen Inquiries with Your Questionnaire

Investing time and effort into creating an intentional online inquiry form can save you a lot of future work. Not only does it help filter out inquiries that may not be a solid match, but it’s also a way for potential clients to get to know your business. By asking specific questions about aspects including style, budget, scope, and timeline, your online form can effectively attract clients who are aligned with you. Using limited multiple-choice options, especially with a budget, offers insight into your price range and can also prevent mismatches from contacting you in the first place. Even if an unsuitable client still reaches out, your online form can still help you quickly determine whether or not they're a good fit.

Go With Your Gut

One of the most important things to take into account when choosing a design project is your gut instinct. If something feels off or if you have any doubts about the project or the client, you shouldn’t underestimate your intuition. Your gut instinct is often your subconscious picking up on something that your conscious mind may not have noticed. Trusting your gut can save you a lot of time, energy, and possibly negative experiences.

Turn Down Projects with Grace

It's inevitable that there will still be some projects that won't move forward as hoped. When you come to that realization, send the interested parties a gracious email that thanks them for their interest and recommends other designers who could be a better match for their project. You could say something like: "Thank you for reaching out to us. We appreciate your interest in our work! After carefully reviewing your inquiry, we believe that other designers could be a better match for your needs in terms of [budget/style/timeline]." This approach shows your professionalism and consideration, and it’s a win-win-win situation if you have a referral agreement with designers whose specialties or capacities are outside of yours.

It's natural to feel hesitant about turning down a potential project, especially when business is slow. However, it's essential to recognize the value of saying "no" to the wrong match. Doing so doesn’t mean waiting around for the perfect project to come along, but rather keeps you free to fine-tune your marketing strategies so that a better match can find you. In the end, it's about building a fulfilling career in interior design, and that starts with making the right choices about the projects you take on.

xx, Danae

Passive Income for Interior Designers: Website Ads

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If you're an interior designer looking for additional revenue streams, displaying ads on your website that are specifically tailored to your niche can be a profitable opportunity. In this post, we will explain how interior designers can monetize their websites by showcasing relevant ads, opening up the opportunity for a new stream of passive income. Here are the steps to take to create a revenue stream using website ads for interior designers:

  1. Create a website or blog. The first step is to create a website or blog that showcases your interior design skills and attracts visitors interested in home decor. Additionally, you will want to build your audience by promoting your website on social media and creating an email list. It’s important that you create a blog or website that is authentic to you.

  2. Choose an ad network. Choose an ad network that's relevant to your niche, such as AdSense for Home and Garden, Google AdSense, AdThrive, Mediavine or Houzz Ads. Which ad provider you choose may depend on how many visits your website receives each month. These networks will provide you with ads that are relevant to your audience.

  3. Place ads on your website. Once you've signed up for an ad network, place the ads on your website. This can be done by adding the ad code to your website's header, sidebar, or footer. Try to choose ads that blend well with your brand so that they feel like a natural part of your website.

  4. Drive traffic to your website. To increase your passive income from ads, you'll need to drive traffic to your website. You can do this by creating high-quality content, optimizing your website for search engines, and promoting your website on social media.

  5. Monitor the performance of your ads. Keep track of how your ads are performing by using the analytics tools provided by your ad network. This will help you determine which ads are working well and which ones need to be tweaked.

  6. Optimize your ads. To maximize your earnings, you can experiment with different ad formats, placements, and networks. This will help you find the best combination of ads for your audience and website. When you make updates to your website, you may need to make changes to your ads to keep a cohesive feel to your site.

Remember that building another stream of income from ads takes time, trial and error, and patience. However, by creating valuable content and optimizing your ads, you can turn your interior design website or blog into a profitable source of passive income.

xx, Danae

Passive Income for Interior Designers: Digital Downloads (Part 2)

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If you’re hesitant to start creating digital downloads that require writing like eBooks and how-to guides, there’s good news - you can turn design work that you’re already doing into digital downloads. 

Mood Boards 

Mood boards are a great idea for interior designers to create passive income because they can help attract clients and showcase their design skills. There’s the added bonus of being able to include affiliate links which allow designers to get a commission if a customer buys one of their product recommendations. Here are some reasons why mood boards are a great passive income option for interior designers:

  1. Attract new clients: Mood boards can serve as a visual representation of a designer's style. By creating original, captivating, and well-curated mood boards, designers can attract potential clients who are looking for a specific style or aesthetic for their space. This is a perfect option for designers who have a sought-after style.

  2. Showcase design skills: Mood boards allow designers to showcase their design skills and creativity, which can help them stand out in a competitive market. By creating beautiful and unique mood boards, designers can demonstrate their ability to transform a space and create a cohesive design concept.

Floor Plans

Interior designers can also sell floor plans to generate another stream of income. Here are some reasons why selling floor plans can be a great source of passive income:

  1. Attract a wider audience: While some clients may prefer to work directly with a designer, selling floor plans can attract a wider audience of individuals who may not have the budget or desire to hire a designer for a full project. By creating and selling floor plans online, designers can reach a wider audience and generate income from individuals who are interested in going with their own design ideas.

  2. Showcase expertise in a specific niche: Designers can specialize in a specific type of space, such as kitchens and bathrooms or studio apartments, and create floor plans that cater to that specific niche. By doing so, designers can demonstrate their expertise in that area and draw in clients who are specifically looking for that type of design.

Create Your Own or Hire a VDA

As a designer you may already have your own mood board templates prepared that you could easily convert into a digital download for customers. If not, this is a task that could be delegated to a design assistant that is proficient in Canva, Adobe Illustrator, or Photoshop. 

Creating a passive income stream can supplement a designer's income from client work. By creating and selling digital products, designers can earn ongoing income without the need for ongoing client work or project management. This can be especially valuable during slower periods or when taking time off for personal reasons. Creating digital downloads requires work upfront but pays off over the long term.

xx, Danae

Lights, Camera, Conversation: How Video Marketing Can Drive Your Interior Design Business

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Do you remember when Instagram was solely for photos? Then came the advent of videos, and the TikTok revolution. The trend is clear: people crave videos that are short, engaging, and informative. Perhaps you already share snippets of your projects on Instagram stories, but are you leveraging video marketing to its full potential? Let’s explore the benefits of video marketing for your interior design studio, and how it can help you achieve your business goals.

Showcase Your Best Work

Incorporating videos into your marketing strategy enables you to lead potential clients on a tour of your company and services, highlighting the aspects that you most want them to see. Instead of leaving them to navigate your website aimlessly, you have a golden opportunity to present your design studio in an engaging and immersive manner.

Personalize Your Brand

Videos also give you the chance to introduce yourself and put a friendly face to your name. It creates a great first impression and adds a surprisingly rare human touch. It helps viewers to feel like they know you and builds trust, making you feel like a real person they would like to work with. See it for yourself and check out my welcome video on my home page!

Educate Your Audience

By using videos, you can engage with your audience and provide them with information about your interior design services, the design process, and the advantages of working with your studio. In addition, this helps you to attract the right type of clients who are genuinely interested in working with you and are more likely to seek further details if they perceive a good match.

Amplify Your Reach

Video content is more likely to be shared on social media than any other type of content. This means that by creating high-quality videos, you can increase your reach and engagement across social media platforms such as Instagram, Facebook, TikTok, and YouTube. Not only can this help to attract new clients, but it can also help to create a buzz around your brand and generate more interest in your services.

Improve Brand Recall

Video marketing is all about creating a memorable experience for your audience. By using dynamic visuals, music, and storytelling, you can create a video that resonates with your audience emotionally and leaves a lasting impression. This can help to keep your brand top of mind for potential clients and make them more likely to choose your studio over others when it comes time to hire an interior designer.

If you're wondering what kind of content you can include in your videos, here are some ideas to get you started:

  • A welcome or introductory video

  • Video tours of your completed projects with before-and-afters

  • Behind the scenes of your projects and studio life

  • Design tips and tricks offering value and establishing authority

  • Q&A sessions with questions from followers

  • Client testimonials

Of course, creating high-quality videos can be time-consuming and require a certain level of experience and skill. That’s where we can help. Our virtual design assistant team includes members with expertise in creating engaging, visually stunning videos that capture the essence of your interior design studio. Whether you need a brand video to introduce your business (like mine!), a portfolio video to highlight your best work or a behind-the-scenes look at your design process, we can match you with an assistant who can help bring your vision to life.

xx, Danae 

Passive Income for Interior Designers: Course Creation

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Interior designers have a wealth of knowledge and expertise that can be shared with others. One way to do this while also generating passive income is by creating online courses. By creating courses, designers can reach a wider audience and establish themselves as an authority in the field of interior design. Plus, courses provide a great opportunity to earn money while helping others learn valuable skills. In this blog post, we'll explore the benefits of creating courses for an interior designer. 

Generate Passive Income 

After selecting a platform that supports the creation and distribution of courses such as YouTube, Skillshare or Teachable, designers can upload their videos to these sites and earn a commission for views or minutes watched of their course. If the designer has created a comprehensive learning experience that includes video lectures and thorough course materials there’s no doubt the designer will earn royalties throughout the month. 

Establish Authority in the Field of Interior Design 

Interior designers can use courses to show their skills and knowledge of the industry. This can help them gain a following and build credibility. Whether the designer chooses to create their course for homeowners or aspiring interior designers, it’s a perfect way to showcase their expertise. 

Reach a Wider Audience 

Courses allow interior designers to reach a global audience, meaning that anyone with an internet connection can access their course. Additionally, many people are unable to attend in person classes due to work or family commitments, making online courses an appealing option for those who want to learn on their own schedule. By offering courses that can be taken at any time, interior designers can appeal to a broader audience who might not have been able to participate otherwise. 

Expand Business Opportunities

Creating courses can also lead to new business opportunities. Interior designers who create courses can attract new clients who are interested in their services, and they can also offer additional services such as one-on-one coaching or consulting.

Tips for Creating a Course 

  1. Decide on your target audience. Decide on who you want to teach, what their skill level is, and what they want to learn. This will help you create a course that meets their needs. 

  2. Create a course outline. Your outline should include key concepts, learning objectives, and course materials such as videos, presentation slides, activities, and quizzes. 

  3. Choose a platform. There are many platforms available to upload your course to, with different pros and cons. The key is to find one that fits your budget and technical skills. Skillshare, Udemy, and Coursera are popular course sites and people also use YouTube. 

  4. Create exceptional content. You want your course to stand out and you can do this by creating high-quality content like videos, worksheets, quizzes and showing real-life scenarios to engage and educate your students. 

  5. Market your course. It’s important to get your audience excited about your course. You can do this by promoting your course on social media, in Facebook groups, on LinkedIn, and contributing to a publication or podcast where you can mention your new course.  

In conclusion, creating courses is an excellent way for interior designers to share their expertise and create another stream of income. Whether you're just starting out or are an experienced interior designer, creating courses is a great way to share your knowledge and expand your business.

xx, Danae 

Passive Income for Interior Designers: Affiliate Marketing

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Interior designers with a strong online presence or who have a very specific niche are very well-suited for using affiliate marketing to create a stream of passive income. Affiliate marketing works by a company providing a commission to a designer who has successfully promoted their product. A simple way to use affiliate marketing is through shoppable mood boards or creating a shop with affiliate links on your website.

How Interior Designers Can Get Started with Affiliate Marketing

  1. Identify products that you are using in your projects or recommending regularly to clients.

  2. Research affiliate marketing programs offered by those brands and companies. Many companies offer a way to earn a commission if a client purchases a product from your recommendation.

  3. Apply to be an affiliate marketer. Once approved, the designer can begin to promote their favorite products on social media, through blog posts or newsletters, or by creating shoppable mood boards.

  4. When someone purchases through the designer’s affiliate link, the interior designer earns a commission.

By using affiliate marketing, interior designers can earn passive income without having to actively sell their favorite products. However, it's strongly advised to disclose affiliate links and be transparent about any financial incentives involved to maintain trust with your audience and clients.

Benefits of Using Affiliate Marketing to Create Passive Income

It’s low-risk: Getting started with affiliate marketing doesn’t require much upfront investment as joining an affiliate marketing program is usually free and promoting the items can be done on social media or a designer’s website.

It’s hassle-free: The designer is not responsible for any shipping responsibilities or keeping inventory.

It’s a way to gain exposure to new brands and products: By partnering with reputable companies, interior designers can be the first to know of new products.

It helps create additional income streams: Affiliate marketing allows designers to create passive income while still focusing on their main services.

Tips for Successful Affiliate Marketing

Choose relevant products that align with the designer’s brand and their target audience: For example, an interior designer who focuses on sustainable design would benefit from promoting products from brands that are eco-friendly. Well-received promotions will result in higher conversion rates.

Create high-quality content to promote products in a natural way: A carefully-curated shoppable mood board that compliments the designer’s brand can be promoted on social media or blog posts to show clients what products they are loving at the moment.

Be transparent about affiliate links: This can be done by mentioning that a link is an affiliate link or by using hashtags like #ad or #affiliate when posting on social media.

Where to Get Started

There are many sites for interior designers to get started as an affiliate marketer. You may have heard of some, such as Side Door and RewardStyle. Or you may not know that sites you’re already using, like Wayfair and Amazon, have affiliate programs. The most important aspect is finding a company that aligns with your brand and target audience.

In short, any interior designer who is interested in creating additional income streams and has an online platform and audience can potentially benefit from affiliate marketing.

xx, Danae

Six Simple, Yet Highly Effective Ideas for Virtual Team Building

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Are you an interior designer with remote employees or outsourcing collaborators? Then you know how challenging it can be to maintain open communication and build a sense of camaraderie while juggling everything else. While the idea of team-building can elicit mixed reactions, it's a worthwhile and sorely underestimated investment for any business owner. By fostering connections between team members, you can deepen their bonds and improve communication, leading to better work performance, productivity, and job satisfaction.

The good news is that virtual team-building exercises don’t have to be complicated, time-consuming, or necessarily cost you a penny. From simple check-ins to team games, you can build a stronger and happier team. Here are some easy ideas to get started.

1. Master your online platforms and software. To create a strong sense of community and effective communication in a virtual team, it's important to make the most of an online platform like Slack, Asana, or Trello. These platforms provide a space for colleagues to interact, share ideas, and collaborate seamlessly. Knowing your way around your video conferencing platform of choice, such as Zoom or Google Meet, is essential, as features like screen sharing, breakout rooms, whiteboards, and remote control are indispensable tools for virtual communication.

2. Set regular team meetings. By scheduling regular company-wide communication, you can create a welcoming environment that encourages everyone to share their thoughts and ideas. These meetings help to keep everyone informed, ensure that short and long-term goals are within sight, and give everyone a voice. To make the meetings more engaging, consider starting by having each person share their "high" and "low" of the week, whether it be work-related or not. Alternatively, you can kick off team meetings with an icebreaker question to get everyone thinking and interacting, such as “If you were alone in a dark cabin, with only one match and a lamp, a fireplace, and a candle to choose from, which would you light first?”

3. Welcome feedback. While team meetings can be a great forum for sharing ideas, they may not be the best place for constructive criticism. To encourage honest feedback, consider setting up a virtual “suggestion box” for anonymous submissions, and commit to reading and addressing them once a month. Additionally, taking the time to check in with each team member individually can provide valuable insights and allow for open discussion on what's working well and areas that could be improved. Even though you have the final say in your own business, being receptive to your team's feedback can be incredibly valuable.

4. Celebrate the wins. It's easy to get caught up in the momentum of completing tasks and immediately move on to the next one. But taking a beat to celebrate big milestones (completing an important project) or small successes (finding a creative solution to a design conundrum) boosts morale and pumps the team up to keep going. Whether it’s a quick shout-out in a team meeting or an Uber Eats gift card for a job well done, the gesture goes a long way. When team members feel appreciated and united, their performance tends to improve, so it’s truly a win-win.

5. Play online games together. One great way to encourage team bonding is by playing online games together, especially those that require collaboration and communication skills. Set a time limit beforehand and inform your team about it, so that no one gets stressed about time constraints and can organize their workday accordingly. Then it’s time to have fun! Here are some options:

  • "Can You Hear Me Now?" is a virtual game that requires excellent communication skills and collaboration. One team member becomes the speaker, and the others are artists. The speaker must describe a randomly generated image using only geometric shapes, and the artists must draw it and then share their masterpieces. The game is not only fun but also teaches the importance of effective communication in a remote team setting.

  • Pancakes vs Waffles is a decision-making discussion game that encourages team members to share their values. In each round, the team must choose between two options (such as Pancakes vs Waffles), with one being eliminated each time. The game starts with a simple choice and gradually becomes more personal as new options are added. The game mechanics are helpful for virtual team building because they create a low-stakes environment for sharing personal values.

  • There are infinite online games that you can play with your remote team, whether competing in groups or individually. Online trivia, quizzes, and games are a great way to spark enthusiasm. Some fantastic free options are Words with Friends, Scattergories, Skribbl (like Pictionary), TypingTest, or even Geoguessr. If you use Slack, you probably already know about their own game apps. Why not create a “Guess Who” quiz on Kahoot with fun facts about you and your team members? There are also paid platforms designed specifically for team-building experiences, such as QuizBreaker or TriviaMaker.

6. Spend time together offline.

If it's feasible within your company's budget and team members’ travel abilities, consider renting a property that can accommodate everyone and planning a fun itinerary with both group sessions and activities. Make sure to leave enough free time for spontaneous deep conversations that can really strengthen your team bonds. Otherwise, meeting to attend industry events together is a great way to keep up with design trends and also bond and learn as a team.

As you can see, when it comes to team-building activities, there are endless options to choose from. From team meetings to virtual games, the most important thing is to create an environment that fosters open dialogue, collaboration, and enjoyment among your team members–yourself included–who are the driving force behind your company's success. Not only will it add some joy and insight into your work day, but investing in your team today will reap high returns for your company. So why not start planning a team-building activity today and watch your team thrive?

xx, Danae

Order Your Very Own Personalized Stainless Steel Tumblers For Your Interior Design Business!

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Show off your interior design business in style with these personalized Stainless Steel Tumblers! Perfect for client gifts, employee appreciation, or giveaways! Email our vendor, Inspire Design Studio, at teresa@inspiredesignstudiomn.com to learn more about these tumblers, including item details, pricing, quantity breaks, and more!

 
 

Passive Income for Interior Designers: YouTube

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A perfect passive income option for designers who also enjoy public speaking and have confidence in front of a camera is creating a YouTube channel. The amount of ideas for interior design video content is endless and it could be a fun way to create another stream of income.

YouTube Video Ideas 

  1. Decorating Tips + Tricks: Viewers would love to see how designers decorate different spaces around their home, such as a bookshelf, a reading corner, or the fireplace mantel. Interior designers can also show how they create cohesive color schemes and choose different patterns that work together. If you have a niche aesthetic, this could be a great way to show viewers how to pick different design items and why.

  2. Behind-The-Scenes Look: Taking viewers behind the scenes of a project, from showing how to create a mood board to creating renders for the project and the big final reveal is a great idea for a YouTube video or even a series of videos. Showing the professional process is really interesting for viewers and potential clients. Designers can showcase how they keep their client’s interests and desires in mind while bringing their vision to life. 

  3. Q & A Video: If you are getting direct messages on social media, a perfect way to answer those questions is through a YouTube video. Questions could vary from being about the design process, how-to questions, or even just about your professional background. This is a personable way to let viewers and potential clients get to know you. 

  4. Design Challenges: Choosing to tackle a realistic design challenge like creating a furniture plan for a studio apartment or decorating a space with a limited budget is a fun way for designers to get creative and showcase how they take on challenging projects. Even more, it’s inspiring for people watching who may be facing those challenges themselves. 

 How To Use YouTube to Create Passive Income 

To get started on YouTube, interior designers should create a YouTube channel where they can create content dedicated to interior design. YouTube provides a monetization feature that allows content creators to earn money through advertising revenue. To be eligible for monetization, a channel must have at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Paired with additional affiliate marketing and sponsored products, this could create a substantial additional revenue stream. 

A key tip for anyone getting started with YouTube is to stay consistent. An audience doesn’t grow exponentially overnight. It’s about consistently creating quality content and truly enjoying the process. A major perk of YouTube is letting people get to know the real you, the face behind the brand, and why you’re passionate about interior design. 

xx, Danae

The Best Ways to Scale Your Interior Design Business

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In the business world, what got you to one stage probably won’t get you to the next. It’s true that changing your structure or way of working, investing, and creating a work team can feel like a lot, especially if you have been working on your own for a while. But it’s a reality that you have to face in order to scale your business and take it to the next level. When you've gained enough traction to expand your team or move to a larger office, that's great news. But how can you start increasing your revenue without significantly increasing costs or effort?

Is it Time to Scale my Interior Design Business?

First, it is important to make moves at the right time. Enlist the help of a financial planner to crunch the numbers and conduct a study of the current market as well as the performance of your business so far. This will help you determine what, if any, changes are in order. A couple of indicators that it may be time to reevaluate things, too, are if you're getting more client requests than you have time to handle or are overwhelmed with administrative tasks. Basically, if you feel maxed out and like you’ve hit a revenue ceiling, take heart. It gets better.

Review Your Business Plan

Scaling can look different for different business models or directions. Write down the aims and values of your company, niche, and target client profile. Write your business goals and get help in mapping out strategic 1, 3, and 5-year plans, even if you later decide to make adjustments. Budget for slow seasons, such as the winter holidays, and be intentional about your investments. Having all of this established will position you to spot the best opportunities.

Renovate Your Service Offering

Evaluate whether any of your current service offerings should be repackaged or repriced. See what complementary services you could add and upsell, creating multiple revenue streams. And, perhaps best of all, establish additional passive income streams that will add to your revenue on an ongoing basis with minimal upfront investment. Some examples are promoting brands on your blog, earning through product affiliate sales, using platforms like Sidedoor or Like To Know It, becoming a brand ambassador, or selling digital products like an ebook or pre-made mood boards.

Be picky about your projects

Since you have already determined what your ideal projects and clients look like, don't waste time on projects that don't fit. Each project involves a certain amount of resources, and there will be projects that will strengthen your portfolio and reinforce your brand better than others. If you filter the requests you receive accordingly, it's another way to get the most out of your efforts.

Put Technology Tools to Work

To level up you will need to improve your digital marketing strategy. It's time to work with online marketing automation and CRMs, and perhaps improve the quality of your social media content. Don't skimp on tools that save you time, and help you organize, improve, and automate processes. There are many project management programs out there designed specifically for interior design studios that could make a real difference in your productivity.

Streamline Your Processes

Your company should have a manual with standard operating procedures outlining the order of tasks and responsibilities for each stage of a project, as well as administrative maintenance and growth initiatives. Analyze and write down what has worked so far, and keep your manual updated with any new insights. This will allow you to stay on top of your company's management, not let leads or other opportunities slip through the cracks, and also keep your team on the same page as part of your ongoing communication with them.

Train and Delegate

Design and administration are equally important to the success of your business, but there will be times when your need for the support of one skill set is greater than the other. Take inventory of the skills that aren’t your strong points and see if they fall into a similar category in order to hire one person to take them on. Start there and expand your team gradually, depending on your company’s needs at each juncture.

Properly training new hires and working side by side with them, especially in the beginning, will save you time in the long run. Keep in mind that the onboarding process can take a few months, so be prepared to invest that time and your salary amount, even before their work really starts to reflect in the company's profits. If you’re not ready to take on a new team member full-time, consider working with a virtual assistant who is able to help you with a wide range of tasks.

As you can see, scaling your business has everything to do with optimizing its various facets. It's about staying open to doing things more efficiently and taking advantage of revenue-generating opportunities while your day-to-day efforts are right where they need to be.

xx, Danae