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In an age where technology continues to revolutionize the way we work, interior designers are finding innovative ways to streamline their processes and enhance efficiency. One such transformation involves going paperless, a shift that not only contributes to environmental sustainability but also brings numerous benefits to the workflow of an interior design business.
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Today is the day! Join us at 1 PM EST / 12 PM CST for an exciting webinar on How to Streamline Your Business and Boost Profits with Studio Designer! Don’t miss out on this incredible opportunity to learn valuable tips and tricks from industry experts, including our very own Danae Branson, sharing her expertise on utilizing Elite's virtual design assistants for work in Studio Designer. Click the button below to register to attend - there's still time! Join us live at 1 PM EST / 12 PM CST TODAY, Wednesday, January 10, 2024! Can't wait to see you there!
Don’t miss tomorrow’s webinar on How to Streamline Your Business and Boost Profits with Studio Designer! Our very own Danae Branson will share invaluable insights on further streamlining and boosting profits by utilizing the professional virtual assistants at Elite Design Assistants in conjunction with Studio Designer, helping to take your business to even greater heights! Join us tomorrow (January 10) at 1 PM EST / 12 PM CST to learn how to streamline your operations and maximize your profits! Register below to secure your spot! See you there!
The wait is finally over! Registration is open for the upcoming webinar “How to Streamline Your Business and Boost Profits!” hosted by Studio Designer! As you know, Elite Design Assistants will be featured, so secure your spot today and get ready to take your business to new heights!
We’ve worked with hundreds of designers, probably close to thousands now, and although most designers that come to us end up working with us long term there have been a few over the years that just weren’t a great fit. So below you will find what we’ve found to make the most successful relationships between interior designers and their VDAs and where the relationship can break down and no longer be beneficial for anyone.
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MARK YOUR CALENDARS! You'll want to save the date for an exciting webinar hosted by @_studiodesigner on January 10, 2024 at 1PM EST: How to Streamline Your Business & Boost Profits with Studio Designer!
This webinar will go over several topics, including:
Studio Designer: A General Overview
Benefits of Using an Integrated Project Management System
NEW Studio Designer Features
A High-Level Demo of Key Features
How to Utilize Elite Design Assistants to Work in Studio Designer
And, if you weren't excited before, Elite Design Assistants will be featured! So, remember to mark your calendars and join us for an incredible learning experience. Stay tuned for more details coming your way soon!
WE HAVE EXCITING NEWS! @_studiodesigner is hosting an upcoming webinar on: How to Streamline Your Business & Boost Profits with Studio Designer, and Elite Design Assistants will be featured! This webinar is on January 10, 2024, at 1PM EST, so stay tuned for more details and a way to register!
And, here are some of the many topics that will be covered:
Studio Designer: A General Overview
Benefits of Using an Integrated Project Management System
NEW Studio Designer Features
A High-Level Demo of Key Features
How to Utilize Elite Design Assistants to Work in Studio Designer
There is so much noise today – so many brands, social media, and entrepreneurs trying to figure out ways to STAND OUT from the crowd.
I say have FUN with your marketing. Be yourself, attract your ideal client and think outside the box. Live’s short, so here are a few ways to have fun with your marketing.
This post was created using Chat GPT.
In the ever-evolving landscape of marketing, standing out from the crowd is essential. Traditional methods may get the job done, but injecting a dose of creativity and fun into your marketing strategy can elevate your brand and captivate your audience in ways you never thought possible. In this blog post, we'll explore some unique and entertaining ways to make your marketing efforts not only effective but enjoyable for both you and your target audience.
1. Interactive Content:
Break away from static content and engage your audience with interactive experiences. Create quizzes, polls, and surveys that not only provide valuable insights but also entertain and educate. Platforms like Instagram and Facebook offer interactive features that allow users to participate directly, making your brand a memorable part of their online experience.
2. Behind-the-Scenes Sneak Peeks:
People love to see what happens behind closed doors. Offer your audience a sneak peek into your office culture, creative processes, or product development. This humanizes your brand, fostering a sense of connection and trust. Use social media stories or live streams to give your audience an exclusive look behind the curtain.
3. User-Generated Content Campaigns:
Turn your customers into your brand ambassadors by encouraging them to create and share content related to your products or services. Host contests or challenges that inspire users to showcase their creativity. This not only provides you with a wealth of authentic content but also builds a community around your brand.
4. Themed Campaigns and Holidays:
Take advantage of special occasions and holidays by incorporating them into your marketing strategy. Create themed campaigns that resonate with your audience's emotions during these times. Whether it's a clever April Fools' prank, a heartwarming Valentine's Day message, or a spooky Halloween promotion, aligning your brand with relevant events can make your marketing more memorable.
5. Gamification:
Transform mundane tasks into engaging experiences through gamification. Create games or challenges that relate to your products or services. This not only adds an element of fun but also encourages customer interaction. Consider loyalty programs, where customers can earn rewards or discounts by completing challenges or reaching milestones.
6. Interactive Installations:
Break away from the digital realm and create interactive installations in physical spaces. Whether it's a pop-up shop, an art installation, or an experiential event, providing a tangible and immersive experience can leave a lasting impression on your audience.
7. Humorous and Relatable Content:
Everyone loves a good laugh. Inject humor into your content to make it more relatable and shareable. Memes, funny videos, and witty captions can go a long way in capturing your audience's attention and making your brand more approachable.
Marketing doesn't have to be a serious affair. By infusing creativity, interactivity, and a sense of fun into your strategy, you not only capture your audience's attention but also create memorable experiences that set your brand apart. Embrace the unconventional, experiment with new ideas, and watch as your marketing efforts become not just effective but genuinely enjoyable for both your team and your customers.
xx, Danae
I love working with interior designers and trying to add as much value to them as possible! I hope you find this one helpful!
Creating a million-dollar interior design brand requires more than just an eye for aesthetics. It demands a strategic blend of creativity, business acumen, and a deep understanding of client needs. In this post, we'll unveil a comprehensive blueprint to guide aspiring interior designers on their journey to building a thriving, high-value brand.
1. Define Your Unique Style and Niche:
Successful interior design brands often have a signature style that sets them apart. Identify your design aesthetic, whether it's modern minimalism, classic elegance, or eclectic bohemian. Additionally, carve out a niche within the industry. Specializing in areas like sustainable design, luxury homes, or commercial spaces can distinguish your brand in a competitive market.
2. Build an Impressive Portfolio:
Your portfolio is your visual resume and a showcase of your talent. Curate a diverse collection of projects that highlight your range and expertise. Include high-quality photographs, detailed descriptions, and testimonials from satisfied clients. A compelling portfolio serves as a powerful marketing tool, attracting potential clients and collaborators.
3. Invest in Professional Branding:
Crafting a million-dollar brand requires attention to detail, starting with your visual identity. Invest in professional branding, including a distinctive logo, a cohesive color palette, and a polished website. Your online presence is often the first interaction clients have with your brand, so make it memorable and reflective of your design ethos.
4. Establish a Strong Online Presence:
Leverage the power of digital marketing to reach a broader audience. Utilize social media platforms like Instagram, Pinterest, and Houzz to showcase your work and engage with potential clients. Maintain a consistent posting schedule, interact with followers, and use targeted advertising to amplify your brand's visibility.
5. Network Strategically:
Building a million-dollar brand involves strategic networking. Attend industry events, join professional associations, and connect with other designers, architects, and influencers. Collaborations and referrals within the industry can open doors to high-profile projects and clientele.
6. Offer Exceptional Customer Service:
Client satisfaction is paramount in the interior design business. From the initial consultation to project completion, prioritize open communication, transparency, and attentiveness to client needs. A satisfied client not only becomes a repeat customer but also a brand advocate, contributing to your brand's positive reputation.
7. Diversify Revenue Streams:
To build a million-dollar brand, explore various revenue streams beyond traditional design services. Consider offering design consultations, online courses, branded products, or even licensing your designs. Diversifying income sources can contribute to financial stability and growth.
8. Develop Strategic Partnerships:
Forge strategic partnerships with suppliers, contractors, and other professionals in the industry. Establishing strong relationships can lead to better pricing, exclusive access to resources, and collaborative opportunities. These partnerships can enhance the overall value proposition of your brand.
9. Continued Education and Trend Awareness:
Stay at the forefront of design trends and industry advancements by investing in your professional development. Attend workshops, conferences, and design shows to keep your skills sharp and your brand relevant. A brand that evolves with the times is more likely to attract a discerning and forward-thinking clientele.
Building a million-dollar interior design brand is a journey that combines artistic flair with business savvy. By defining your style, investing in branding, embracing digital marketing, and prioritizing client satisfaction, you can create a brand that not only stands out in a crowded market but also commands the attention and loyalty of high-value clients. Remember, success in the world of interior design is not just about creating beautiful spaces but about crafting an unforgettable brand experience.
xx, Danae
In the dynamic world of interior design, where creativity and innovation shape spaces, it's essential for professionals to think outside the box when it comes to marketing strategies. While digital platforms and social media have become go-to tools for many industries, there's a timeless charm and effectiveness in traditional methods. Billboard marketing, with its larger-than-life presence, can be a powerful avenue for interior designers to showcase their talents and attract potential clients in unexpected ways.
I have been reading a lot about how the old ways of marketing that everyone forgot about are coming back and working again because there’s less competition. Think billboards, direct mailers, flyers, etc.
Below you will find ways that billboards can help in your marketing and if you are serious about researching further, check out billboards in your local area or look into a company like Blindspot to see if that is more what you are looking for. With Blindspot you can create a scheduler where your advertising will appear on digital boards. These are only located in certain large cities.
1. Maximizing Visibility:
Billboards offer a unique opportunity to showcase your work to a broad audience. Strategically placed in high-traffic areas or near affluent neighborhoods, these large displays can capture the attention of individuals who might not be actively seeking an interior designer but could be inspired by what they see.
2. Visual Impact:
Interior design is a visual art, and billboards are the ideal canvas to showcase your design aesthetics. High-quality, captivating images of your past projects can create an instant connection with passersby, making them more likely to remember your brand when the need for an interior designer arises.
3. Targeting Specific Markets:
Billboard marketing allows you to target specific demographics by choosing the right locations. For instance, if your specialty is luxury residential design, placing billboards in upscale neighborhoods or near high-end shopping districts can attract clients who appreciate and can afford your services.
4. Storytelling through Design:
Use billboards to tell a story about your design philosophy and process. Incorporate before-and-after images, design sketches, or even quotes that highlight your unique approach. This not only engages viewers but also gives them insight into your creative process, fostering a connection with your brand.
5. Promotional Campaigns:
Consider running special promotions or limited-time offers exclusively promoted on billboards. This can create a sense of urgency and encourage potential clients to reach out sooner rather than later, driving business to your doorstep.
6. Integrate Digital Elements:
Incorporate QR codes or unique hashtags on your billboards that lead to your online portfolio or social media profiles. This bridges the gap between traditional and digital marketing, making it easier for potential clients to explore more of your work and contact you directly.
7. Collaborate with Local Businesses:
Forge partnerships with local businesses to display your billboards on their premises. This cross-promotion can be mutually beneficial, increasing your reach and visibility within the community.
8. Measure and Adapt:
Utilize analytics tools to measure the impact of your billboard campaigns. Track website visits, social media engagement, and client inquiries to understand the effectiveness of your strategy. Use this data to refine your approach and make informed decisions for future campaigns.
While digital marketing is undoubtedly crucial in today's landscape, traditional methods like billboard advertising can add a tangible and memorable dimension to your marketing mix. By strategically leveraging the visual appeal and reach of billboards, interior designers can make a lasting impression and turn heads, ultimately translating into new clients and exciting design opportunities.
Happy Advertising!
xx, Danae
Are you new to the ChatGPT party? Don't worry; I've got you covered. Let's explore how you can leverage the free version of ChatGPT to streamline your day-to-day tasks, expedite research, and spark your creative ideas. This is an opportunity to offload those laborious, mind-draining tasks, freeing you to focus on your actual design work…or extra leisure time!
The key to success here is this: the more details you give, the better ChatGPT's response will be. Remember this formula when asking questions: Context + Precise question or instruction + Other details and constraints. For example, ask, "I'm designing a child's bedroom. What safety measures should I consider for the design, such as furniture placement and material choices? The child is only 3 years old." Check out how this conversation went.
If the response isn't quite what you need, simply click the "Regenerate" button for a variation of that answer, or continue the conversation in the chat to instruct the AI on what you need differently. For instance, you can say, "Can you provide 5 additional finish suggestions in order of price point?" Here, you don’t need to repeat the context, because ChatGPT recalls it from earlier in the conversation.
The more you play with it, the more effective you’ll become at making the most of it. To start with, here are 4 huge ways it can help you in your interior design business, plus examples of questions.
1. Drafting Emails
ChatGPT excels at text composition. You can use it to generate email templates or improve your existing drafts, saving time and effort.
I need to communicate a delay in the project timeline to a client. Can you assist with crafting a professional and empathetic email?
Can you help me compose a response to a client who is requesting design revisions outside our Scope of Work? I want to be tactful but firm.
Review this email draft to a client; I need it to sound more assertive yet friendly.
2. Design Ideation
Whether you need fresh design concepts, suggestions, or insights, ChatGPT can help you brainstorm and refine your ideas.
Describe three unique design concepts for a Tudor-style home with a preference for jewel tones and occasional bright accents.
Can you provide tips on preserving the historical essence of a Spanish Colonial home while incorporating contemporary design elements?
Help me allocate expenses for a home office design without compromising the overall look.
3. Material & Product Insights
Get practical recommendations and comparisons for materials and finishes.
Can you recommend sustainable and eco-friendly materials for a living room renovation?
Highlight the pros and cons of using granite vs. quartz for kitchen countertops.
Suggest suitable upholstery fabrics for a family room with young children.
4. Social Media Content Creation
Use ChatGPT to enhance your social media presence with captivating content ideas, including post captions, blog topics, and hashtags.
I'm celebrating my business anniversary. Can you help me create a heartfelt and appreciative message for my followers?
I'm sharing a 'before and after' interior design photo that went from dark and tacky to airy and sleek. What's a fun and creative caption to describe the transformation?
Here is a blog post draft I wrote about seasonal decor we love. Can you check it for mistakes or repetition?
Amazing, isn’t it? So, what can’t ChatGPT do, or what’s the catch?
Chances are, you'll have to edit its templates to align with your voice and consider nuances and specific industry jargon. In some cases, professionally-crafted business templates created by humans are still the more effective choice.
The free version is not connected to the internet and is based on a 2019 dataset, so it might lack up-to-date information on current design trends or vendors.
ChatGPT is known to occasionally make errors or suggest nonsensical information, so avoid relying on it for crucial data, calculations, or statistics.
The free version also doesn't provide images, but it may offer valuable prompts for use with other AI software that does.
In conclusion, with an understanding of its capabilities and limitations, ChatGPT can be a valuable companion for your interior design business, saving you quite a lot of time and energy.
Happy chatting!
xx, Danae
Is your interior design business going through a quiet phase? Don’t lower your rates and devalue your services. And above all, don't panic, because these slow times can actually be a blessing in disguise as the perfect opportunity to revamp your marketing strategy and ultimately attract more clients. In the world of interior design, staying relevant and proactive in marketing is key to long-term success. So, let's explore 12 essential marketing tips that will not only help you navigate the lull but also thrive during these slower periods.
START WITH WHAT YOU’VE GOT
1. Review Your Existing Material
Sort through project photos, sketches, and any other content you can use for your website and social media posts. Get ahead on your editorial calendar by preparing posts for when the pace of your work increases. This not only keeps your online presence active but also ensures you're ready to share your work efficiently when the time comes.
2. Leverage Client Testimonials
Your satisfied clients can be your best brand ambassadors. Don't hesitate to ask them for testimonials and feature these prominently on your website and marketing materials. Word-of-mouth recommendations are invaluable in the interior design industry, as potential clients trust the experiences of others.
3. Offer Free Workshops or Webinars
Showcase your expertise by hosting engaging workshops or webinars on interior design topics. These events, whether conducted online or in person, serve as magnets for potential clients, highlighting your knowledge and skills.
EMBRACE DIGITAL MARKETING
4. Craft a Comprehensive Marketing Plan
Whether you're taking the leap into the world of digital marketing or reevaluating your current digital marketing strategy, now is the perfect time. Consider partnering with a digital marketing expert to create a detailed plan that encompasses key elements such as search engine optimization (SEO), enticing lead magnets supported by landing pages, compelling ad campaigns, and overall engaging content. With a well-crafted plan, the only time you'll experience a slowdown is when you decide to take a breather!
5. Build an Email List
Collect email addresses from clients and prospects to create a direct line of communication. Send out regular newsletters with design insights, project updates, and exclusive offers, enabling you to stay in touch and foster stronger connections during slower periods.
6. Update Your Website
Your website is your digital business card. Make sure it's not only up-to-date but also user-friendly and visually appealing. A well-structured website encourages potential clients to explore your services. Investing in professional photography to showcase your portfolio effectively is a smart move, as visuals have a powerful impact.
7. Maintain a Blog
A blog on your website is a fantastic tool to share your knowledge, insights, and design tips. It establishes your authority in the field and keeps your website fresh with new, relevant content. It's also an excellent way to connect with your audience, providing value and building trust.
8. Monitor Analytics
With a solid plan, active campaigns, a robust online presence, and quality content, you're on the right path. Now, regularly monitoring analytics is crucial. This means metrics like your social media engagement, click-through rate, and bounce rate. It allows you to spot what's effective, find areas for improvement, and refine your strategies. This ongoing process ensures your tactics remain aligned with your goals and adaptable in the ever-changing digital landscape.
BRANCH OUT
9. Diversify Your Services
Consider broadening your service offerings. Virtual consultations, 3D design renderings, and online design courses are excellent choices to diversify your portfolio. Diversifying your services not only attracts new clients but also creates additional revenue streams. Just make sure these align with your long-term vision and don't represent short-term desperation.
10. Prioritize Networking
Networking is a crucial aspect of your interior design business. Attend industry events, join local business groups, and get to know other professionals in your area. Building relationships can not only provide industry insights, but also lead to referrals and partnerships, which are significant sources of new business.
11. Check Out Competition & Industry Trends
Gain a competitive edge by studying your rivals' marketing strategies and new services being offered. This analysis can uncover market gaps, potential partnerships, and ways to distinguish your interior design business.
12. Collaborate with Influencers
Influencer marketing isn't confined to the fashion and beauty industry. Collaborating with local influencers can extend your reach to a broader audience. Consider offering them a room makeover in exchange for a feature on their platform. This can significantly increase your exposure and attract potential clients.
Marketing is an ongoing process. Slow times can be an opportunity for growth and improvement, both for your business and your marketing strategies. So don't be discouraged by the occasional slowdown. Implement these tips consistently, and you'll soon find yourself having to choose between an abundance of project opportunities!
xx, Danae
If you’re reading this, chances are you're seeking assurance that your interior design contract covers all the critical bases. And you do well to check, because having a meticulously crafted contract serves a dual purpose: it not only forges a shared understanding of the design journey with your client but also safeguards your company from potential liabilities.
Some interior designers may be tempted to skip or simplify contract terms to maintain a more friendly rapport with clients. However, this is a misstep. Interior design projects involve significant financial, time, and emotional investments. When unexpected issues arise, tensions can escalate rapidly, and the stakes are high. Therefore, leaving nothing to assumptions and creating a thorough agreement between you and your clients is fundamental.
While you can readily find some great interior design agreement templates online, the best course of action is to consult with a lawyer to review the terms and ensure that your contract holds legal validity. Ultimately, you are responsible for your contract's terms, so here are some (but not all!) points to consider when crafting your interior design contract:
Scope of Work: Clearly define the project's full scope, listing what is (and isn't) included. Specify details about revisions and the number of site visits included.
Project Phases: Provide a breakdown of the project stages, which may encompass pre-design, design development, contract drawings, construction oversight, and project finalization.
Intellectual Property: Determine ownership of intellectual property, including copyright ownership of drawings.
Fee and Payment Schedule: Define your fees and payment structure, including hourly rates for tasks outside the scope and invoicing and payment terms (including late fees).
Pricing: Clarify that you do not guarantee prices for goods or services, as they may change beyond your control.
Contractors: State that you are not responsible for services provided by contractors or consultants, requiring clients to sign separate agreements.
Purchasing and Procurement: Specify terms regarding deposits or full payments before purchasing on the client's behalf and liability for delivery times or conditions.
Refunds: Address policies regarding non-refundable purchases and shipping charges, custom-made items, and reimbursements when vendors do not offer refunds or orders are canceled.
Delays: Incorporate provisions for delays attributable to the designer, client, contractors, or circumstances of force majeure.
Termination: Include a clause allowing the client to terminate the contract, with responsibility for outstanding fees and charges.
Reimbursable Costs: Detail costs such as samples, storage, and travel.
Insurance: Specify the client's responsibility for insurance coverage on furnishings and materials during handling, movement, and installation.
Photographing Completed Projects: Gain client consent to photograph their homes before and after design work for your business portfolio and marketing purposes.
Indemnities: Seek legal counsel to confirm the choice of law, arbitration, termination, modification, integration, and nonpayment clauses, tailored to your jurisdiction's laws.
Beyond the content of the contract itself, it's a good idea to walk clients through it step by step and grant them ample time to review it at their own pace. This approach eliminates doubts and ensures everyone is comfortable with the agreement before proceeding.
Remember, presenting a more detailed contract showcases your professionalism, and clients who are put off by the terms may signal potential issues. In the end, having a comprehensive contract will pay off, and you'll be grateful you took the extra steps to protect your business!
xx, Danae
See below for some additional resources you may find interesting as you outline your contract:
ASID Commercial and Residential Contract Packages
HouzzPro’s “Free Template: Interior Design Contract & Guide”
Nancy Ganzekaufer and Attorney David Adler on “Contracts That Protect”
Whether you're a seasoned industry expert or a budding designer, the demand for comprehensive software solutions is on the rise. Despite the availability of numerous popular platforms, there persists a longing among interior designers for a system that bridges the functional gaps and takes their productivity to new heights. As an advocate for enhancing the industry, I believe it's time to initiate a meaningful conversation and identify the missing pieces. By doing so, we can inspire developers to bridge these gaps and create the ultimate all-in-one solution that seamlessly integrates project management and administrative features, meeting the common functional needs sought after by designers like you.
I invite you to explore this (surely incomplete) list of functions that I repeatedly hear designers seeking in a project management program. What would you add?
Task Tracking
Time Tracking
Procurement Tracking
Project Timeline & Milestones
Team Communication
Client Communication
Vendor Portfolio
Material & Product Library
Clipper Tool Extension
Design Resource Library
File Storage
Moodboard & Presentation Creation
2D & 3D Drawing
Budget Tracking
Template Creation
Invoicing & Purchase Orders
Bookkeeping
Performance Analytics
Mobile App Compatibility
And to think these are just some of the many moving parts that designers juggle behind each beautiful project! Beyond these crucial functions, I often come across shared grievances from designers concerning the project management program they utilize. Do any of these hit close to home for you?
Poor User Interface (UI) Design
Limited Integration
Complexity and Learning Curve
Limited Collaboration and Communication Features
Insufficient Customization
High or Inflexible Pricing Plans
Unreliable Customer Support
Calling all the visionary minds shaping the industry! It’s time to share your thoughts on the improvements and features you would like to see in interior design software. If you would like to participate in our questionnaire, feel free to draw inspiration from the points above that ring true for you or add your own unique insights. We’d love to hear from you!
We eagerly await your insights and thank you for being a part of this journey towards innovation and excellence in the interior design industry!
xx, Danae
As you know, Elite Design Assistants takes pride in providing helpful tips, information, and resources to you about the interior design industry that will help you succeed in running the most fulfilling and profitable business possible. That’s why we want to share The Interior Design Standard with you!
It’s time to get your structure and mindset in place so that you can fully step into your confidence as an entrepreneur. The Interior Design Standard is the ONLY program that provides a turnkey business model for a wildly profitable design firm.
The Interior Design Standard was created by Sandra Funk, CEO and Creative Director of House of Funk, a boutique interior design and renovation firm that has award-winning designs featured in publications such as Elle Décor, House Beautiful, The Huffington Post, Aspire Design and Home, and Luxe Interiors + Design.
WHY IS THE INTERIOR DESIGN STANDARD FOR YOU?
With hundreds of designers saying the Standard has changed their lives, we wanted to break down why you should be looking at this program. It’s for you if…
You’re tired of all the different ways of doing business and you’re ready for ONE tried and true business model that both you and your clients will love.
You’re stuck in the day-to-day tasks and lack the systems and processes to get your team running like a well-oiled machine while you’re out landing dream clients.
You’re looking for a trusted advisor to give you the step-by-step process that’s been tested over a 20+ year career and by hundreds of designers.
If any of the above resonates, The Interior Design Standard is for you!
WHAT’S INSIDE THE INTERIOR DESIGN STANDARD?
Delivered in a friendly digital format, this program enables you to digest and implement at your own pace because you have lifetime access! The program includes 6 modules showing you all the things you need to take your business from surviving to thriving.
Modules Include:
Module 1: Master the Tech to Catapult Ahead
Module 2: Confidently Price Your Services for Ideal Clients
Module 3: Attract & Land Ideal Clients
Module 4: Scale with Streamlined Processes
Module 5: Improve Your Buying Power & Trade Relationships
Module 6: Develop Your Dream Team
Editable process and contract templates along with live virtual community events, access to the ultimate design community: the Standard Inner Circle, and 4 expert lessons make this program AMAZING!
Expert Lessons Include:
Budgeting for Profit with Peter Lang of the Designer CPA
Mindset Matters with Jordan Gill of Systems Saved Me
Closing the Sale with LuAnn Nigara of A Well-Designed Business
Automation for Success with Nicole Heymer of Glory & Brand
STILL THINKING ABOUT IT?
Maybe you desire to work with fewer, larger projects, to break into your dream market, or to finally set up systems. Whatever your reason, if you’re determined to transform your firm into a thriving interior design business that will run so efficiently that you will have time to do what you love (the design part!), this program is for you!
AN ELITE BONUS
Any NEW designer who signs up using my link will receive 5 FREE HOURS of Admin Services from Elite Design Assistants! Upon registering for The Interior Design Standard using our link, please email me at danae@elitedesignassistants.com to take advantage of this great deal!
The next Standard Session begins on September 24, 2023, and seats are limited to ensure a high-quality community experience!
Get joy, balance, and abundance in your interior design business by reserving your spot today!
As always, please feel free to reach out if you have questions!
Have a wonderful day!
xx, Danae
I never miss a chance to discover emerging technologies and innovative software solutions for interior designers, that’s why I recently attended a demo for StyleRow. This platform caters to interior designers, home stagers, developers, and real estate investors, promising an integrated approach to project management that could solve common pain points and redefine your design process. I’m excited to share what I learned and let you see for yourself whether you think StyleRow could be the answer you’ve been looking for.
Connecting Teams, Clients, and Vendors
Communication is the cornerstone of design success, and StyleRow addresses this by providing distinct views for teams, clients, and vendors. This way, you can seamlessly manage task lists and maintain streamlined communication across multiple layers all within the platform.
Streamlined Team Workflow
StyleRow shines particularly brightly in team-based environments. Imagine a scenario where the lead designer compiles a list of required items, which then allows the design assistant to source each of these items seamlessly. This systematic process is meticulously tracked from inception to completion, with the platform sending timely notifications for any updates or revisions.
Centralized Product Information and Progress Tracking
Input all of the essential product information, from pricing to lead times, and keep track of its status with an easy drop-down menu instead of typing out notes each time. Additionally, the Team Messaging tool facilitates real-time progress updates among team members, fostering an environment of collaboration.
Mastering Organization
Simultaneously manage unlimited projects on StyleRow. Inside each project, categorized folders meticulously document every facet, ranging from initial inspiration photos and floorplans to sourcing endeavors. The platform even includes a clipping tool to save products from various vendor and retail sites, all of which can be stored in a master product library. Manage your time with its optional built-in time tracker.
Comprehensive Tools
You can forget about formatting and filling out spreadsheets and doing double work. This is a toolkit for managing every aspect of your projects, from crafting master shipment tracking lists and finish schedules to material schedules and even adding services such as painting.
Empowering Financial Management
StyleRow makes exporting data to Excel or presentation formats a breeze, while the platform's QuickBooks integration facilitates seamless creation of purchase orders and invoices. Moreover, StyleRow provides an embedded budgeting tool to conveniently track client budgets.
Client Dashboard for Enhanced Interaction
StyleRow enhances the client-designer relationship by providing an interactive client dashboard. This dashboard allows clients to view your proposals and sign off on budgets, orders, and more, all through a shared link. As a designer, you retain total control over the information presented, offering a tailored experience for your clients.
Visual and Functional Harmony
Last but not least, the platform is designed in an intuitive and aesthetically pleasing way, which is something that you, as an interior designer, will surely appreciate!
Affordable Pricing
With its wealth of tools and capabilities, StyleRow offers competitive pricing, catering to teams of up to 5 members at $49.99/month and individuals at $29/month or $299/annually.
If you’re curious to see more, check out their introductory video below, book a demo, or take advantage of their 14-day free trial!
xx, Danae
Interior designers are used to showing their proposals in 2D and 3D images. So, the logical next step is an even more immersive way to help clients better understand your vision and get a better sense of what the space will feel like. This is where Virtual Reality (VR) comes in. Users wear a headset to interact with realistic digital environments, taking design from theoretical and hypothetical to experiential.
Although polished and approachable programs for VR in interior design have not yet reached mainstream markets, a glance at technology news indicates that the industry is rapidly moving in that direction. If you need a sign of the times, Metaverse celebrated the first edition of the Metaverse Architecture and Design Awards (MAD).
So, let’s muse about the potential benefits that VR could offer you as an interior designer, proving that it’s worth staying tuned to its new advancements. By utilizing VR programs, both designers and clients can immerse themselves in 360-degree designed spaces, offering a heightened level of realism and perspective. This opens up possibilities such as:
Unleashing Creative Boundaries:
With VR, designers can explore daring and innovative design directions without the concern of significant time investments, fostering creativity and pushing design boundaries to new heights.
Enhanced Client Engagement:
VR enhances client meetings by providing an immersive experience that brings the space to life. Clients can visualize and feel the design firsthand, leading to better feedback, improved satisfaction, and stronger collaborative decision-making.
Streamlined Material Selection:
VR enables designers to virtually explore a wide range of finishes, textures, and materials. By visualizing these options in VR, designers can save valuable time and money on ordering physical samples, making informed decisions upfront, and reducing the need for costly returns.
Error Prevention and Design Accuracy:
Through immersive VR experiences, designers can identify and address potential design flaws or mistakes. By exploring the space from an immersed perspective, designers understand how different elements come together, minimizing the chances of overlooked details.
Gaining Competitive Edge:
As VR becomes increasingly sought-after by clients, embracing this technology positions interior designers ahead of the competition. Offering immersive experiences sets designers apart and meets the growing demand for cutting-edge design services.
So, are there any downsides to using VR as part of your interior design process? More than drawbacks, you’ll likely face some initial hurdles such as the investment and learning curve. While VR provides immersive visual experiences, it currently falls short in replicating other sensory aspects crucial to interior design, such as touch, smell, and realistic sound propagation.
All in all, VR presents a multitude of exciting advantages and possibilities for the field of interior design. As technology continues to advance, we can look forward to leveraging its capabilities to enhance the design process, create immersive experiences, and push the boundaries of what is possible in designing and visualizing interior spaces.
xx, Danae
We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download!
As interior designers, our mindset plays a vital role in our daily work and overall success. The way we think and talk to ourselves can significantly impact our mood, creativity, and ability to handle challenges. It's easy to cringe or feel a bit ridiculous when imagining muttering feel-good mantras to ourselves, but let's not forget the harsh put-downs we give ourselves all too easily when we make a mistake or feel inadequate. Amid demanding deadlines, client revisions, and creative blocks, it's easy to get overwhelmed and lose sight of our own worth and capabilities. That's where the power of affirmations comes in. Even if only to counterbalance that negative self-talk, why not give affirmations a try?
Affirmations are positive statements that we repeat to ourselves to cultivate a mindset of confidence, resilience, and success. By incorporating affirmations into our daily routine or using them whenever the need arises, we can shift our self-talk and improve our overall well-being as interior designers. Here are seven examples of powerful affirmations to help you thrive in your professional journey:
"I am a talented and skilled interior designer."
Remind yourself daily that you possess the talent and creativity necessary to excel in your profession. Especially on days when you’re doubting yourself.
“Every setback is an opportunity for growth and learning; I am resilient and adaptable.”
Interior design is a field that constantly presents new challenges. Adopting a growth mindset will enable you to approach these obstacles as learning experiences rather than defeat.
"I am confident in presenting and defending my design ideas."
Confidence is key when it comes to presenting and defending your design choices. Remind yourself that you have the expertise and knowledge to articulate your vision with conviction.
"I am resourceful and find creative solutions to design challenges."
Resourcefulness is a valuable trait for any interior designer. Affirm that you possess the ability to find innovative solutions to design challenges, leveraging your creativity and problem-solving skills.
“I am deserving of success and abundance in my career as an interior designer.”
Believing in your worthiness of success and abundance sets the stage for attracting opportunities and achieving your goals.
"I am grateful for every opportunity to create beautiful spaces."
Gratitude is a powerful mindset tool. Express gratitude for every project and every opportunity to create beautiful spaces. By cultivating a sense of gratitude, you will approach your work with enthusiasm and appreciation, ultimately enhancing the quality of your designs.
"I take care of myself to maintain a healthy work-life balance."
As interior designers, it's crucial to prioritize self-care and maintain a healthy work-life balance. Remind yourself that taking care of your well-being is essential for your creativity and overall success.
There are no hard and fast rules when it comes to affirmations. Feel free to modify the suggestions above or create your own entirely. There are also many different kinds of affirmation audios available on popular platforms like Spotify. The essential aspect is to crystallize the affirming idea you need most and pronounce it (even if it's silently in your thoughts). By adopting these affirmations, you can cultivate a mindset of confidence, resilience, and creativity that will propel you forward in your career. So, next time you’re feeling distraught at your desk, take a deep breath and try an affirmation!
xx, Danae
It's not uncommon to develop an emotional attachment to certain projects, homes that you would love to keep as your own. However, all we can keep are the cherished memories and, of course, the photos. And these photos are arguably your most important marketing tool. In this guide, we will explore practical tips and considerations to help you maximize the potential of your interior photoshoots. From preparing clients and hiring a professional photographer to styling techniques and utilizing natural light, we will cover everything you need to know to create captivating images.
1. Set expectations from the start.
Before starting a project, communicate with your clients about the importance of photography and its impact on your portfolio. Ensure their cooperation and discuss any privacy concerns for high-profile clients. Setting expectations early on will help you secure the necessary access and cooperation for a successful photoshoot.
2. Arrange for an empty space.
Whenever possible, schedule the photoshoot when the owners can temporarily vacate the space. This allows you to work without distractions and gives you the freedom to rearrange personal belongings that may not align with the desired aesthetic. Before moving anything, take reference photos of the space as it is, so you can easily restore it to its original state afterward.
3. Hire a professional interior photographer.
While you may have an eye for design, entrusting the photography to a professional specialized in interior photography is highly recommended. They possess the technical expertise, equipment, and knowledge of angles, lighting, and composition that can truly elevate your images. Their experience can help you achieve magazine-worthy shots that increase your chances of publication.
4. Enlist an assistant.
Having an extra set of hands during the photoshoot can be immensely beneficial. An assistant can help with styling, swapping props, and setting up different options quickly, saving you time and ensuring smooth transitions between shots.
5. Come prepared with styling props.
To achieve a polished and inviting look, bring a variety of props that add texture and interest to your photographs. Consider items such as baskets, pillows, throws, freshly cut flowers or branches, vases, coffee table books, and even framed artwork. These props will allow you to create layers and a lightly lived-in feel that resonates with viewers.
6. Share the project's story.
Collaborate with your photographer by sharing the backstory and inspiration behind the design. Understanding the narrative will enable them to capture images that reflect and enhance the project's essence. By creating small vignettes that showcase everyday moments–think a sliced lemon next to a pitcher of lemonade on the kitchen counter–you can infuse the photos with a sense of intimacy and authenticity.
7. Discuss shot variety and formats.
Engage in a conversation with your photographer about the desired shot selection and formats. Discuss the importance of both overview shots to showcase the entire room and close-up shots that capture intricate details. You’ll want options in different formats that serve varying purposes and platforms. Ask for mostly vertical shots (best for magazines and social media) and some horizontal shots for your website.
8. Utilize natural light.
Communicate the orientation of the space and the best time of day for natural light to your photographer. Shoot during the hours when indirect natural light bathes the room, creating a warm glow. Avoid direct sunlight, as it can cause harsh shadows and highlights. Turn off artificial lights to maintain a consistent and natural ambiance. And don’t forget to hide the cords.
9. Prepare yourself for the long haul.
Photoshoots can be time-consuming, often lasting an entire day or even multiple days for larger projects. Prioritize your comfort by wearing suitable clothing, staying hydrated, and getting ample rest. Fully immerse yourself in the opportunity to capture every aspect of your meticulously designed space.
By following these tips and preparing for the photoshoot well ahead of time, you can ensure that the best of your project is brought out to make a great impression on potential clients and the industry as a whole. So enjoy it!
xx, Danae
We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download!
If you're reading this, chances are you can understand the struggle all too well. It's the middle of the week, and you haven't managed to share anything on Instagram yet. On top of that, you have a backlog of content from site visits that you haven't had the chance to sift through. As an interior designer, “social media manager” can feel like yet another hat you have to wear.. But fear not! By implementing a well-designed editorial calendar, you can bring order to the chaos and find your rhythm in no time. Let’s dive in.
An editorial calendar can be described as a comprehensive plan outlining specific themes, determining the content you'll post on designated days, and scheduling it well in advance, often spanning weeks or even months. This includes photos and videos for social media, newsletters, blog content, and anything else you share online. So, how can you make the most of it?
1. Use an effective platform.
You may already be using project management software or programs that you could also use for creating your editorial calendar. Incorporate your content into your workspace scope. Asana, Trello, and Monday.com are just a few popular options.
2. Keep your files together.
Even if you don’t have time to sort through all your photos and videos the same day, take 3 minutes to do a content dump to a sub-folder, within your master content folder. Name it in a way that allows you to find it easily in the future (e.g. Paint Sample Site Visit).
3. Block out your planning time.
Instead of scrambling to create content in short, stressful bursts, schedule regular time, such as once every two weeks, to sit down and consider your current marketing strategy along with your firm's latest highlights. Map out a plan for the next month and generate ideas for the following months.
4. Set notifications and reminders.
Having a plan is great, but it can easily slip your mind. Set scheduled reminders to post your content. Some project management platforms integrate with social media management tools, enabling you to schedule and publish posts directly from the platform. Aim to post during high-traffic hours, and keep an eye on the times that tend to be most successful for you.
5. Alternate types of content.
To keep things fresh and interesting, alternate between different types of content. Include behind-the-scenes progress photos, day-in-the-life reels, images related to your blog posts, seasonal posts, and high-quality portfolio shots. Ensure that everything aligns with your brand identity and aesthetic. Maintain a master timeline of content topics to have a quick overview of your posting history.
6. Outsource.
You actually don’t have to do all of this on your own. Conceiving all the ideas behind your content can be time-consuming, yet maintaining an online presence is crucial. Consider meeting with a Virtual Design Assistant to brief them on your brand identity and voice. They can take a lot of the work off your plate, so you can spend more time actually designing!
By calmly curating your content themes and setting a realistic posting frequency, you can ensure a steady flow of captivating posts that resonate with your target audience. Don't be afraid to collaborate with guest contributors and align your content with key events to further enhance your online presence. And remember, a content bank is your best friend for storing and organizing ideas. So, get planning and watch your interior design brand flourish in the online realm!
xx, Danae
We love helping busy interior designers like you! So, in an effort to provide the best resources possible, WE WANT TO HEAR FROM YOU about what templates you’d like to see from us. Browse our current collection of templates here for any you might need or want, and email us at danae@elitedesignassistants.com to let us know what other templates you’d like us to make and have available for instant download!
